THEFEEDMAG 1.0 Edition

THEFEEDMAG.

NANTWICH JAZZ & BLUES FESTIVAL

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BATTLE OF NANTWICH

1.0 EDITION

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4-5

JAN - MARCH 2024

TFM LAUNCH

Supporting our local community

Warehouse & Distribution Specialist

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BOUGHEY

www.boughey.co.uk

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Allow us to reintroduce ourselves…

Welcome to the inaugural edition of THEFEEDMAG – a journey into the heart of our community. Following our exclusive launch in September last year, TFM has embarked on a mission to redefine the essence of local publications. With a strong visual identity, distinctive writing style, and a progressive digital approach, our reception within the ever-growing community has been nothing short of exceptional.

TFM’s contemporary, unconventional, and spirited voice has resonated not only within our local town but has extended its reach through a dynamic digital strategy. We refuse to be confined, instead, we embrace a forwardthinking and adaptable approach, there is so much more to come.

Your feedback has been amazing. In this our first edition, expect an abundance of editorial pieces where we converse, discover, explore, and engage even more. Allow us to reintroduce ourselves as we invite you to join us on this exciting journey.

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THE BATTLE OF NANTWICH: SATURDAY 27TH JANUARY

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THE BATTLE OF NANTWICH

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IN & AROUND TOWN

A Glimpse into History

THE BATTLE OF NANTWICH

Aside from being a fantastic family day out to start the new year and another excuse to explore the vibrant market town pubs of Nantwich, it is a unique chance to time travel to 1644; a period when political tensions were at boiling point and England found itself plunged into the chaos of civil war.

The smell of gunpowder. The clop of a horse’s hoof. The melodic beat of a marching band. The clash of a sword and roar of a musket.

If you call Nantwich home, then you will know the drill on the weekend of 27th January, when once again we will be commemorating the iconic Battle of Nantwich.

The popular annual event sees our quaint and often undisturbed cobblestone streets transformed into a tumultuous 17th century battlefield, where locals and history enthusiasts unite to witness a reenactment of the Holly Holy Day that took place in the heart of Nantwich during the First English Civil War. Albeit a small battle, it would prove to have huge consequences for the future of England, Scotland, Ireland and Wales as the Royalist siege of the town was broken by Parliamentarian troops under Thomas Fairfax.

But don’t let the history lesson scare you away. The day presents a wonderful opportunity for local businesses to come out in force, many of whom put on an array of activities for all ages, supported by a dedicated team of local volunteers.

From traditional children’s activities and tunes played by 17th century group Forlone Hope to food stalls dishing up some historical munchies, the annual event never fails to deliver an authentic deep dive into the era of our ancestors with a party-like feel.

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The Royalists, staunch supporters of King Charles I, clashed with the Parliamentarians, advocating for parliamentary supremacy.

The day features the massed march down into the town centre, with drums sounding and colours flying, historical plays, pike and musket displays, a horse parade and a typically muddy Battle on the small grass park at Mill Island.

An authentic period camp will be set up once again, which allows visitors to interact with folks living their best 17th-century life! Trust us, you’ve never seen camping like this before – no glamping here, just the real deal!

And for those curious as to why everyone is fighting like it’s Game of Thrones, then the Sealed Knot have you covered. Educational talks and guided tours by knowledgeable historians will provide context to the events leading up to the Battle of Nantwich – all of which cater for the non-historians (cough, cough), and children, too.

Oh, and the name ‘Holly Holy Day’? - Locals rocking sprigs of holly in their hats when victorious, because why not add some flair to the battlefield fashion?

Mark your calendars, set your time-traveling apps – whatever you need to do! The Battle of Nantwich isn’t just a re-enactment, it’s a full-blown party where past and present collide. So, gather your squad, your date, or even grab your grandma – you won’t want to miss this epic blast from the past in Nantwich.

See you there!

THE BATTLE OF NANTWICH

5

Short Stay. Long Lasting.

CHECK-IN

WITH TRUSTED ACCOMMODATION

IN NANTWICH, CREWE & SURROUNDING AREAS

Location Nantwich Haslington Newcastle-Under-Lyme Shavington Crewe

01270 324 100

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RUPA LETTINGS

rupalettings.co.uk

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STEP INTO THE FUTURE WITH GRIGGS BOUTIQUE INTERIORS!

INTERIOR SPOTLIGHT

GRIGGS BOUTIQUE INTERIORS We introduced you to the Griggs team back in September, and boy, have they transformed. Griggs Boutique Interiors (GBI), a name that signifies a new era in their story. More than just a name change, this evolution embodies their dedication to enhancing every aspect of your living spaces.

From bathrooms to your entire home, Team GBI is now your partner in crafting the home of your dreams. This change isn’t just a shift in name; it’s a commitment to creating spaces that reflect your unique style and personality.

Rest assured, their commitment to exceptional service remains unwavering. The goal has always been to turn your home into a place of beauty, comfort, and style. As they evolve, so will their team, offerings, and the experiences they create.

For those who’ve supported them on this incredible journey, Danny has asked that we extend a heartfelt thank you. As he teased the new era in our launch edition back in September.

Get ready for a future filled with fresh inspirations, exceptional designs, and an even greater commitment to excellence.

Welcome to a brighter, more inspiring future with GBI.

Griggs Boutique Interiors, Chapel Court, 20 Hospital St, Nantwich CW5 5RP | 01270 611 433 griggsboutiquebathrooms.co.uk

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GRIGGS BOUTIQUE INTERIORS

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BESPOK E WI ND OW SH U TTE RS

Transform your home Come and see us at our showroom:

36 HOSPITAL STREET, NANTWICH, CW5 5RP - Custom made for all window shapes - Motorised options available - Made to measure Blinds - Professional, expert advice - Over 25 years’ experience

T. 01270 619 006

www.shuttersbydesign.co.uk 8

SHUTTERS BY DESIGN

Highly rated on Trustpilot

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THE VINE INN

YOUR TOWN LOCAL We are proud to serve a great selection of high quality cask ales with eight hand pulls offering a wide range of styles and flavours.

We are excited to have joined forces with Pieminister and now offer a great pie menu, offering succulent pies with a complimentary selection of side dishes. There’s something for everyone, served daily until 10pm.

The Vine Inn, 42 Hospital St, Nantwich, CW5 5RP 01270 619 055 | vineinnnantwich.co.uk

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THE VINE INN

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Based on old-world ideals with a loyalty to our family of local Artisan Cheese producers.

The Cheese Shop are a small, independently run business dedicated to the time-honoured traditions of the culinary and agricultural world of cheese.

Cheese has been produced around Nantwich from the Roman times, when the Romans used the salt to preserve the cheese. Cheshire Cheese has been produced from cows fed on the pastures around Nantwich for centuries. Nick Birchall is a 6th generation farmer’s son and for the last 20 odd years he has worked with his life long friend, Carol Faulkner (Affineur & Judge) to build his in-depth knowledge of British Artisan Cheese. This led to Nick joining Carol at The Nantwich Cheese Festival (and other Festivals) as a Judge of Artisan Cheese. He is a self-confessed geek when it comes to cheese!

Retail • Cheese Club • Events Wedding Cheese Cakes 12 Hospital Street, Nantwich CW5 5RJ cheeseshopnantwich.co.uk | 01270 620799

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THE CHEESE SHOP

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THEFEEDMAG. Explore beyond the pages. TFM isn't just a printed magazine; we're digitally omnipresent.

Follow us online for continuous updates, behindthe-scenes stories, and exclusive content.

Join the conversation on social media, dive into our website for extended features, and stay connected for a vibrant, dynamic experience beyond the traditional print.

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MISSY’S BEAUTY

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DITCHING THE OLD, IN WITH THE NEW.

LOCAL SPOTLIGHT

NANTWICH MARKET TOWN: AN EXCITING FUTURE Nantwich, once branded a tranquil market town, is awakening from its slumber into a vibrant hub of innovation and creativity. No longer confined to the labels of the past, the town has become a beacon for independent businesses, events, and a burgeoning community of forward-thinkers.

While the heritage of Nantwich remains a cherished part of its identity, it’s the fusion of history with a forward-thinking ethos that sets the town apart. Nantwich is not content to rest on the laurels of its past; instead, it’s carving a dynamic path towards an exciting future.

Independent businesses dot the landscape, adding a unique flair to the town’s streets. These entrepreneurs are not just setting up shop; they are stamping their mark into the Nantwich book, contributing to its evolving narrative. The town is no longer just a collection of old buildings but a canvas where creativity, commerce, and community converge.

Events pulsate through the town, injecting energy into its veins. Creatives find a nurturing space in Nantwich, adding strokes of colour to its character. People are not just residing in Nantwich; they are choosing it as a lifestyle, an identity. The town has become a compelling choice, not just as a residence but as a statement—a declaration that here, amidst the historic charm, something new and exciting is brewing.

Nantwich is undergoing an evaluation, not in the sense of scrutiny, but as a dynamic entity assessing its own potential. It’s emerging not just as a town with a rich past but as a canvas for an exhilarating future, positioning itself as one of the most exciting places to live in Cheshire.

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NANTWICH MARKET TOWN

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COMMUNITY SPIRIT THROUGH THE UNIVERSAL LANGUAGE OF MUSIC

LOCAL SPOTLIGHT

NANTWICH JAZZ FESTIVAL The Jazz Fest – who doesn’t love it.

Over a quarter of a century ago, the late Phillip Martin, Crown Hotel proprietor, ignited a musical legacy in Nantwich that still resonates today. The Nantwich Jazz Festival, born from his vision, is more than a celebration of renowned bands; it’s a dynamic stage for local artists eager to share their talents. Nantwich comes alive with rhythm and melody during this annual extravaganza.

The TFM team has cherished the Nantwich Jazz Festival for years, eagerly anticipating a weekend that extends beyond Nantwich, captivating the whole of Cheshire. The festival isn’t just a series of performances; it’s a cultural cornerstone, fostering community spirit through the universal language of music. From jazz enthusiasts to casual listeners, the festival’s diverse lineup ensures there’s something for everyone.

As we reflect on Phillip Martin’s legacy, the Nantwich Jazz Festival stands as a testament to his enduring impact on the cultural vibrancy of Cheshire.

For an unforgettable weekend, mark your calendar for the Nantwich Jazz Festival at nantwichjazz.com.

We know one thing for sure TFM will be there busting a move and throwing some shapes.

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THE JAZZ, BLUES & MUSIC FESTIVAL

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HELP GUIDE THEFEEDMAG.

ALL THINGS LOOKING AFTER YOURSELF, AND CHAT WITH A FEW OF OUR FRIENDS...

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MONEY, HEALTH, BUSINESS, WELL-BEING,

TFM HELP GUIDE

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GET FINANCIALLY FIT FOR 2024 FINANCE SPOTLIGHT

ALIGN YOUR FINANCIAL JOURNEY WITH LIFE GOALS. It can be a subject we put off, feel uncomfortable talking about, just keep to ourselves or hide under the mattress – Money!

Thankfully we know someone – Lauren Tudor and kindly Lauren has provided some tips on how to get “Financially Fit for 2024” So TFM, in a recent conversation with financial expert Lauren Tudor, dived into the essential aspects of achieving financial wellness in the coming year.

Lauren’s first piece of advice revolves around budgeting for control.

She emphasizes the importance of understanding your financial terrain, suggesting the use of tools like spreadsheets or apps to track income, expenses, and anticipate annual bills. This, she believes, forms the foundation of financial awareness.

Moving on, Lauren champions the idea of cultivating a savings habit.

According to her, establishing a regular saving routine, facilitated by a direct debit with each paycheck, is key. This approach helps to ensure consistent savings, unaffected by unexpected expenditures that often arise.

Addressing the broader financial landscape, Lauren recommends engaging with a financial planner. She emphasizes that starting this journey early can significantly impact one’s financial destination. This professional guidance aids in navigating the complexities of financial planning.

Another crucial aspect, Lauren stresses, is building a safety net. Protecting yourself from life’s uncertainties—whether related to health, life, or professional capacity—helps to ensure resilience during challenging times. It acts as a financial cushion, offering peace of mind and security.

Atherton and Associates Wealth Management Ltd 1 Park Road, Nantwich, Cheshire, CW5 7AQ 01270 624164 | athertonandassociates.co.uk

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FINANCE SPOTLIGHT

Beyond mere financial strategies, Lauren encourages aligning finances with lifestyle. This involves setting up goals that matter to you, such as education plans, annual vacations, or a secure retirement. This approach, she notes, harmonizes your financial journey with your broader life aspirations.

As Lauren provides insightful tips and strategies, she outlines a comprehensive roadmap for financial well-being. It’s not just about numbers; it’s about aligning your financial journey with your life goals. So, as we step into 2024, let’s turn the page to a year of financial prosperity and well-planned futures.

Thanks to Lauren for her time and useful information, we are just heading over to the piggy bank now to see what we have inside.

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TRANSFORMATIVE WELLNESS EXPERIENCE WELLBEING SPOTLIGHT

PARVEEN SMITH: SOUL2SOULWELLBEING If you don’t know Parveen Smith then we suggest you find out, we have had the pleasure of knowing her for a while and have first-hand experience of her amazing talents – a gift.

Lets find out more, as we invite Parveen to TFM. Parveen Smith; Soul2SoulWellbeing isn’t just a wellness portal; it’s a journey towards mental, emotional, and physical health. With 18 years of transformative experience, we emerged from a personal struggle with illness, evolving into a beacon of holistic wellness. Our mission is rooted in getting to the core of issues, guiding individuals toward prosperity through coaching, therapy, and transformative workshops.

What sets us apart?

We don’t just scratch the surface; we delve deep, addressing the root problems that hinder a healthy, fulfilling life. From anxiety stress management to holistic health programs, our team of coaches, practitioners, and trainers are dedicated to daily life transformations.

As we step into 2024, let’s prioritize mental well-being, engage in open conversations with trusted allies, and nurture our bodies.

Soul2SoulWellbeing, with nearly two decades of experience, stands as a testament to the understanding that health is the cornerstone of a joyous and abundant life. Turn the page and embark on a transformative journey with us.

TFM; Well if you take anything at all from this, then lets make this year a time for mental well-being and open conversations we couldn’t agree more.

Talk!

07545 193593 soul2soulwellbeing@outlook.com soul2soulwellbeing.com

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SOUL2SOULWELLBEING

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MAKE 2024 A HEALTHIER, HAPPIER LIFESTYLE.

HEALTH & FITNESS SPOTLIGHT

LET'S MAKE THOSE LIFESTYLE CHAGES STICK As we dive into the hustle of the new year, that tired old "New year, new me" mantra is bouncing around, isn't it? Pretty dull, we agree. So, breaking away from that monotony, our team huddled up to set some intentions for the months ahead. Here's our collective vibe for stepping up our wellbeing game in 2024: First off, let's champion self-care without a side of guilt. It's all about embracing moments of chill and personal rejuvenation. More reads, more moves, more soaking in what's right in front of us – less screen time, more face time.

In our fast-paced world, we're all about those short breaks between tasks to keep the mind sharp and focused.

Quality sleep is next on our hit list. Who doesn't love a good nap?

Prioritizing solid sleep habits is our ticket to an all-round better feeling – that’s a box we should able to tick.

Moving our bodies isn't just a resolution; it's a whole lifestyle. Regular exercise, whether it's hitting the gym, a brisk walk, a footie match, or a swim, is the plan. The goal? Do something active at least once a week.

That hardest bit is getting out the door, the rest is easy – “You can do it”

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HEALTH & FITNESS

For the remote warriors, setting clear boundaries between work and personal spaces is key. A balanced achieved means better productivity and peace of mind.

Lastly, our commitment is to take annual leave with a mission – recognizing the power of disconnecting to recharge. Get the holiday booked, pack up the fam and go, go, go!

So, here's to a journey of well-being, moving beyond resolutions for a healthier and happier 2024. Let's make those lifestyle changes stick!

#TFM

SALES SPOTLIGHT

SALES GEEK'S

STAY AHEAD OF THE GAME. STAY AHEAD OF SALES.

1 SALES CONVERSION

As we step into 2024 with aspirations for business expansion, one fundamental aspect comes into focus – mastering the art of sales. That word “SALES”!

Thankfully we love being sold to and also outward selling, so we thought who better to sit down with than Jon Whitby from Sales Geek to glean insights that could be game-changers in the business growth journey.

First on Jon's radar is Sales Conversion. He advocates investing more time in comprehending customer needs, emphasizing that building value in your product or service significantly boosts sales conversion.

Then comes Account Management. Jon stresses the importance of retaining existing customers. A robust account management process ensures ongoing loyalty and advocacy.

In terms of New Business Strategy, Jon prompts a thorough evaluation. Are you hitting your business plan targets? What's your strategy for converting leads into orders?

Leveraging Technology is a key aspect. Embrace automation through social media, AI, and chatbots to amplify your sales efforts and stay ahead in the game.

Lastly, Sales Training is paramount. Jon highlights ongoing training as a means to not only build skills but also to make your business more successful. A well-equipped team is an asset to any growing business.

As you navigate the business landscape in 2024, these sales strategies, shared by Jon Whitby, could be the secret sauce for a competitive edge.

Planning for business growth in 2024? One of the most cost-effective ways to do this is to GET BETTER AT SALES.

If you would like some help to understand what this could like for your business, then contact Jon at Sales Geek for a no obligation chat.

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TOP 5 SALES TIPS Convert more of your sales opportunities by focusing more time on understanding your customers needs and building value in your product/service and business.

2 ACCOUNT MANAGEMENT Put a process in place to look after your current customers so they continue to buy your stuff and recommend you.

3 NEW BUSINESS Evaluate your new business strategy. How do you generate leads? Do you generate enough to hit your business plan? What does your activity look like to convert those leads into orders?

4 LEVERAGE TECHNOLOGY Embrace automation on social media, AI and chatbots.

5 SALES TRAINING Help your team develop their sales skills and knowledge, feel valued and ultimately make the business more successful.

JON WHITBY SALES GEEK

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‘CRAVE PASSION. SAVOUR TASTE.’ 20

CRAVE COFFEE

PERFECT GOURMET COFFEE FROM OUR ARTISAN MARKET STALL STRAIGHT TO YOUR DOOR Passion is the driving force behind everything we do at Crave Coffee. It’s the heartbeat of our brand, inspiring us to source the finest coffee beans, perfect the roasting process, and create blends that are a testament to our unwavering dedication. Crave Passion is the spark that ignites our journey, fuelling the artistry that goes into every cup we brew cravecoffee.co.uk

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Bonding Confidence builds your starts in the arms water Our baby swimming classes provide a sensory experience and gives carers and little ones the Water confidence life confidence. bonding time that’sbuilds so important.

It’s put true.the Whether your We focus on thelittle two one of has mastered a newthe skill or overcome a key you, away from craziness of development your life.

So you canmilestone, have that everything special baby experiences in the water one-on-one time with your littlewill help them waves on dry land one.

Asmake well as supporting theirtoo, key ready for any new challenge development milestone,that the awaits water them. provides a great opportunity for skin-to-skin contact with your baby, strengthening your bond whilst learning a skill for life.

Join us anytime! Classes available now.

Join us anytime! Classes available now.

When you’re ready, we’re ready.

When you’re ready, we’re ready.

01270 611 111 swim2me@waterbabies.co.uk www.waterbabies.co.uk

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WATER BABIES / ROOM 11 COACHING

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HIGH QUALITY COACHING, FACILITIES & EQUIPMENT

LOCAL SPOTLIGHT

NAR KOLLECTIVE: ENHANCING SPORTS AND EDUCATION ACCESS FOR THE NEXT GENERATION In 2017, Adam Beasley saw an opportunity to bring football coaching to the Cheshire community, with the goal being to provide young children with access to highquality coaching, facilities and equipment.

“As it stands, we have had just shy of 6000 kids come through our programme and, over time, have been able to develop lots of pathways for these children to progress into, whether that’s staying with us, or with someone else. We have 10 great sponsors and 100 children every Saturday morning – it is something we’re really proud of,” he adds.

His vision led to the formation of NAR Sports, with the pitches at Nantwich’s Brine Leas High School playing host. What began with a small group of kids soon blossomed into a large thriving community, emphasising the need for fun and engaging football programmes.

And for many, it’s the smaller details that go a long way. One example being the partnership with local greengrocers Perry’s Fruit & Veg, who supply every child with free fruit after sessions. Amidst a cost-of-living crisis, it’s a gesture that epitomises what NAR stands for and helps them achieve a balanced diet.

Fast forward five years and NAR Sports has evolved radically, culminating in a recent rebrand to NAR Kollective, which umbrellas three core services – Sports, Education and Community.

Not only does Beasley and his team continue to deliver the sports coaching sessions that got the ball rolling half a decade ago, but they have extended their focus to include charity initiatives and, more recently, a partnership with Reaseheath College for a brand-new educational offering.

And you would be right in thinking their achievements to date are impressive, but Beasley isn’t resting on his laurels. There are huge plans for development within both the charity arm and education programme this year.

“

The growth over the last five years has been amazing. You very rarely stand back and acknowledge how far things have come and what we have created, but we’ve grown an awful lot since we started out,” the utmost attention to detail.

Beasley expresses.

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NAR KOLLECTIVE

”

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“

Our charity golf day is a really popular event, which, through generous donations from local businesses, helps three or four children from less affluent areas become sponsored NAR athletes

”

“This is a new initiative, that will essentially give disadvantaged young people the opportunity to follow their aspirations, by joining a sports club of their choice. It doesn’t have to be with us either – we are there to facilitate a funded pathway into sport, which isn’t readily available for them due to circumstances out of their control,” Beasley explains.

Alongside this, NAR’s collaboration with Reaseheath College is providing aspiring sports coaches with a Level 3 National Extended Diploma in Sports Coaching and Development.

The initiative, which is led by owner Beasley and supported by Adam Landstrom, Ben Tew and former Crewe Alexandra and Northern Ireland winger Steve Jones, has revolutionised the offering for students at the College and utilises their impressive on-site sports facilities.

While Beasley is proud to already be working with four local schools, this newly-formed partnership is a big step forward in their mission.

“Having played football locally myself, I am really passionate about accessibility and opportunity,” the former Nantwich Town player says.

“I appreciate that new football boots and monthly subscriptions to sports clubs can be unaffordable for some, but we believe everyone should have access to sport, not just for the physical and psychological benefits, but to build some really valuable social skills. It’s more than just sport,” he emphasises.

One child who has benefitted from the programme is Sola Temple, who began his NAR journey as a five-year old, before joining Manchester City’s prestigious Academy. Now playing for City’s Under-9s, Sola joined as a ‘shy, small kid’. Over time, he grew in both confidence and stature, and found his feet within the NAR family.

“Our relationship with Reaseheath allows us to give back to the local community in a different way – through education,” Beasley says.

Looking ahead to 2024, Beasley is hoping to emulate Sola’s story within other sports, with a basketball group being put together and new membership format being rolled out in the near future, which will enable members to leave the programme and come back at any time using their bespoke membership number.

“This course combines all of our experience in sport and will give young adults another pathway into the industry, as football coaches or strength & conditioning coaches.”

Beyond that, there are ambitions to build a NAR facility, which would become an active hub within the community. This would allow NAR to deliver similar projects to what they do now, but on a much larger scale, across a diverse range of sports – benefitting more and more children, young adults and families across the Cheshire region.

When talking to ‘Beaso’, his optimism for what lies ahead shines through, and it is his affinity to the local area and his own sporting background that drives him on to make positive change.

For more information on NAR and their initiatives, please visit narsports.co.uk, or email info@narsports.co.uk

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NAR KOLLECTIVE

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GIO’S

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PHOTOGRAPHY SPOTLIGHT

ALEX THURSTON: NEWBORN & FAMILY PHOTOGRAPHER As a Nantwich-based photographer whose sessions are the talk of the town, we decided to delve into the narrative that everyone seems eager to be a part of.

Alex’s journey started unconventionally—After studying Sport and Exercise Science at university. It was in 2017 photographing his Nephew who was born three months premature that sparked the inception of his photography venture. Alex’s passion lies not just in capturing moments but in chronicling the intricate journey of families and their little ones, an approach that sets him apart in an industry traditionally dominated by women.

In a profession often associated with the fleeting, Alex is carving a niche as a creator of timeless artwork—pieces that seamlessly integrate with your home decor, destined to become a cherished legacy. His studio in Nantwich is more than a space for quick pictures; it’s a comfortable haven that nurtures a genuine connection with his clients.

The process is a symphony of personal touches, consultations, and a genuine commitment to delivering an end product that resonates. Alex embodies the classic portrait photographer, eschewing trends for timeless heirlooms that defy the constraints of passing fads.

Peering into 2024, Alex envisions a future deeply rooted in community engagement and B2B relationships. From events at Wychwood to supporting initiatives like THE FEED, he’s not just building a client base; he’s cultivating a network grounded in authenticity.

To truly grasp the magic that Alex weaves, it’s not just about scrolling through social media; it’s about meeting him, understanding the meticulous balance of personal and professional that defines his craft. TFM believes in Alex’s artistry—a timeless testimony to the stories he captures.

07568 365859 info@alexthurstonphotography.com alexthurstonphotography.com

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ALEX THURSTON PHOTOGRAPHY

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EMPOWER. PROTECT. GUARD.

SECURITY SPOTLIGHT

EMPOWER. PROTECT. GUARD - OUR COMMITMENT TO YOUR SAFETY. In the heart of our community stands a name synonymous with security, reliability, and cutting-edge technology — EPG Fire & Security.

As a beacon of protection since 1989, EPG, or Electronic Protection Group as it was known back then, was envisioned to elevate industry standards and distance the business from unscrupulous practices that had infiltrated the market.

TFM caught up with the family behind EPG to delve deeper into where the business started and how it has evolved over the years.

Back in the late ‘80s, a surge in the security industry paralleled a decline in quality and service. The team recognised the pivotal need for a new level of service, emphasising, “Nobody wants an alarm system; they get one because they’ve been put at risk.” This realisation laid the foundation for EPG’s commitment to stringent standards and customer-centric solutions.

In 1994, EPG achieved the NSI (previously NACOSS) seal of approval, a testament to their dedication to industry standards. The following year, the attainment of B5750 certification further solidified their commitment to quality management. In 2002, EPG reached the pinnacle by securing the GOLD standard, demonstrating their unwavering pursuit of excellence.

This recognition propelled EPG into becoming a trusted name not just locally but on a national scale. As the business became a true family affair — with Fletcher, Laura, Joe, Son-in-Law Mark, Karen, and Kate all joining the family business — they play a pivotal role in driving it forward, along with an extended family of dedicated professionals. EPG expanded its services beyond alarms. Today, EPG Fire & Security is synonymous with CCTV, fire protection, access control, and gate security.

With an eye on the future, EPG is pioneering apprenticeships, aiming to cultivate talent and offer a career pathway in an industry that demands expertise.

They added, “In an era where anyone can simply purchase a camera online, what truly sets us apart is the unmatched level of service, profound industry knowledge, and specialised fire expertise that we bring to the table. We don’t just deliver products; we provide comprehensive security solutions crafted through years of experience and a deep understanding of the intricacies of fire safety. Our commitment extends beyond selling systems; it’s about ensuring that our clients receive personalised attention, tailored solutions, and a sense of security that goes beyond the ordinary.

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EPG SECURITY

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EPG SERVICES

CCTV Cameras

Access Control

“

At EPG Fire & Security, every camera is not just a device; it’s a part of a comprehensive strategy to safeguard what matters most — lives and properties.

Automatic Gates

”

Recruitment challenges in acquiring quality engineers spurred EPG’s resolve to train their own, building a new generation of skilled professionals. This dedication to service extends beyond alarms; it’s about safeguarding lives and properties.

Evolution is a constant, evident in their embrace of digital marketing and adherence to defined brand guidelines. While a rebrand hasn’t occurred, EPG has evolved with the times, a dynamic entity that doesn’t just secure physical spaces but actively contributes to the safety and progress of the community.

Remote Monitoring

In a world where security is paramount, EPG Fire & Security stands tall — not just as a provider of systems but as a guardian of trust, ensuring that every home and business is fortified with the highest standards of protection. Their journey, marked by a legacy of service, innovation, and community commitment, continues to redefine the landscape of fire and security solutions.

TFM Thanks: It was a pleasure to spend time with EPG Fire & Security, learning about your journey and insights. We already feel safer just having talked to you, knowing that our community is protected by a team dedicated to excellence and innovation. Connect with EPG across all social media to follow their continuing story.

Emergency Call Outs

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417 Newcastle Rd, Crewe, CW2 5EB admin@epgsecurity.com epgsecurity.com

EPG SECURITY

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LOOKING FOR A NEW HOME OR TO SELL YOUR PROPERTY? SETTING STANDARDS. DELIVERING EXCELLENCE. cheshirelamont.co.uk

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CHESHIRE LAMONT

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GRAPHIC DESIGN

BRANDING

ILLUSTRATION LOGO

DESIGN

DESIGN FOR PRINT

PHOTOGRAPHY I N F O G R A P H I C S

BROCHURES UI FOR APP AND WEB PROJECTS

SIGNAGE

DIGITAL DESIGN WALL AND VEHICLE GRAPHICS

SOCIAL MEDIA Need to let people know about your products and services or want to refresh your branding but don’t know where to start?

With over 25 years experience in the graphic design industry and local clients including Reaseheath College, Nantwich Town FC, The Feed and The Kinderton Bar, Restaurant and Hotel, Creative Output can cure your design headaches.

FIND OUT MORE AT: www.creative-output.co.uk neil@creative-output.co.uk

BETTER DESIGN DELIVERED THROUGH EXPERIENCE

#TFM

CREATIVE OUTPUT

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Emergency First Aid in the Workplace 1 DAY TRAINING COURSE | 3 YEAR QUALIFICATION FAA LEVEL 3 AWARD IN EMERGENCY FIRST AID AT WORK (RQF) Meets employers’ legal obligations & compliant with Resuscitation Council (UK) guidelines COURSE COVERS: Responsibilities & Reporting | Situation Assessment | Unresponsive Casualty Basic Hygiene in First Aid | Resuscitation & AED Awareness | Anatomy | Minor Injuries | Burns Bleeding Control | Choking | Epilepsy | Shock

Unit F10, Scope House, Crewe, CW2 6DD

(Free parking or 5 min walk from Crewe train station)

£120+VAT GROUP DISCOUNTS AVAILABLE

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CCL TRAINING

OR client location for in-house training

GET IN TOUCH

info@ccltraining.com

#TFM

Looking for your dream holiday at the right price?

Look no further, I have 40 years in the travel industry and extensive travel knowledge of worldwide destinations!

01270 435100 / 07887 961748 angela.wilkinson@yhb.co.uk

Angela Wilkinson Your Holiday Booking Sole Searching Travel Club - Starting 2024

100% FINANCIALLY PROTECTED FOR YOUR PEACE OF MIND

Collection & Delivery Available

The WashBasin Laundrette Affordable and Professional Laundry and Ironing Services Offering quality laundry service to domestic, hotels, businesses in Nantwich and surrounding areas. All garments are finished to the highest standard and carried out in a smoke free clean environment. The laundrette is based within the grounds of Nantwich Marina, along with the cafe, food and gift shop.

Basin End, Chester Rd, Nantwich CW5 8LB • 07950 303 501 #TFM

ANGELA WILKINSON / THE WASHBASIN

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Trusted Build.

Reliable Build.

Perfect Build.

Masons Build.

At Masons Build we specialise in general building and construction, whether you’re looking to renovate your existing space, build property or add a whole new extension, Masons Build can help make those plans a reality. Our team have a real desire for delivering excellence and the skilled experience to undertake a variety of work to achieve the goals of any project.

CONSTRUCTION, BUILDING SERVICES, NEW HOUSE BUILDS, CONVERSIONS LOFT RENOVATIONS, EXTENTIONS

D&B PLANNING, PLUS MANY MORE...

20+

Years experience working

07584 120 286

mathew@masonsbuild.co.uk masonsbuild.co.uk

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MASONS BUILD

#TFM

MASTERING CONTENT CREATION IN 2024

SOCIAL MEDIA SPOTLIGHT

01

Gone are the days of aimless posting. THE FEED emphasizes a clear content strategy tailored to each client’s unique identity and objectives. Start by defining your goals, understanding your audience, and crafting a roadmap that guides every piece of content you create.

UNVEILING THE FEED’S DIGITAL TOP TIPS TFM, hit up the boss of the group to share some content tips for 2024 – here’s what the team wanted to share.

EMBRACE A CLEAR STRATEGY

02

DEFINE & REFINE YOUR BRAND

03

AUTHENTICITY OVER EVERYTHING

04

QUALITY OVER QUANTITY

05

STAY AHEAD WITH TRENDS

In the fast-paced madness of digital marketing, staying ahead requires more than creativity—it demands strategy, authenticity, and defined guidelines. THE FEED, a specialist in content creation, unveils its top tips to dominate the digital landscape in 2024.

Building a brand is an art, and THE FEED believes in the power of consistent visuals, messaging, and tone. Clearly defined brand guidelines ensure that every post aligns with the brand’s personality, building recognition and trust. Your brand should be instantly recognizable across all platforms.

Content is not just about selling—it’s about telling a story.

In 2024, THE FEED champions authenticity, urging brands to connect on a personal level. Share behind-the-scenes moments, employee spotlights, and real stories that resonate with your audience. Authenticity builds trust, and trust leads to loyalty.

Inundating feeds with content doesn’t guarantee success.

Focus on quality. THE FEED recommends creating content that adds value, sparks engagement, and aligns with your brand’s narrative. Each piece should serve a purpose in your overall strategy.

2024 is the era of strategic, authentic, and purposeful content creation.

Follow THE FEED’s lead, and let your brand’s story unfold with impact and resonance. It’s not just about creating content; it’s about creating an experience.

Remaining relevant means staying attuned to industry trends.

THE FEED suggests incorporating emerging trends into your content. Whether it’s leveraging new social media features or embracing visual aesthetics, being trend-aware keeps your brand fresh and appealing.

#TFM

THE FEED SOCIAL MEDIA TIPS

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TFM LAUNCH PARTY. At our launch party in September 2023, we were honoured to welcome over 100 guests who embraced the spirit of something different. We extend our thanks to everyone who supported and celebrated the birth of our unique magazine. With TFM, we’re not just turning pages; we’re turning the narrative of local publications.

Your enthusiasm fuels our commitment to redefine what a magazine should be. Together, let’s continue to flip the script and explore the uncharted. Turn the page, and join us in this exciting journey of discovery and community.

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TFM LAUNCH PARTY

#TFM

Let’s wrap this up, we trust you’ve relished this latest instalment of TFM, a testament to our commitment to fresh perspectives and local narratives.

But the journey doesn’t stop here. Get at us across social platforms, where we share content, behindthe-scenes stuff, and community highlights. For those wanting more, our magazine is readily available for free download on our website.

We are trying to be different and so far, you seem to like it, we don’t want to be one of those all talk no action lot, “You know the type, loud as a motorbike but wouldn’t bust a grape in a fruit fight.” TFM does what it says it’s going to do.

The narrative continues, and we invite you to turn the page digitally, connecting with us in this evolving exploration of culture, business, and community.

Until next time. Peace.

#TFM TEAM

#TFM

TURN THE PAGE

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office@thefeedgroup.co.uk

@myfeedmag

DO YOU KNOW SOMETHING WE DON’T? At TFM, we’re more than a magazine; we’re a collection of voices, eager to be heard. Every story, no matter how subtle or extraordinary, has a place in our pages. We don’t stick to the ordinary – we revel in the extraordinary.

If there’s a beating pulse beneath the surface of our town, a local hero making waves, a hidden gem ready to dazzle, or something uniquely offbeat, we want to know. TFM is your stage to illuminate the diverse.

Your stories are important, your experiences meaningful, and we’re here to spotlight the richness within our community. Let’s unveil the untold, embrace the unconventional, and applaud the diversity that makes our towns truly exceptional. Share your tales, and together, let’s craft the next edition of TFM. Turn the page.

“In a world where you can be anything…be kind.”

thefeedmag.co.uk

THEFEEDMAG.