E U L A V E H T
P I H S R E B M E M
F O
"REWARDING, PRODUCTIVE, SUPPORTIVE" Members Fenix Monitoring joined in 2020. We caught up with their Managing Director Carl Meason to discuss how experience of membership is matching his expectations. BY KATHERINE INGRAM
and we have engaged further, this
Out of interest, how big is your LinkedIn
voice, and our relationship with the
audience size?
BSIA has positively evolved. Fenix Monitoring has a security Were there any challenges that led to
specific
you joining the BSIA in terms of gaining
professionals on LinkedIn. Much of our
contracts?
Senior Management team has a much larger
following
and
of
over
influential
1,200
security
We would like to answer this in a
audience including LinkedIn group
What made you want to join the BSIA,
slightly different way, it was not
Security Focus.
and how has membership helped you?
challenges that led us to the BSIA, we were looking for opportunities. We
If I said to you that that value is directly
When we initially developed Fenix
are primarily B2B, our customer base
proportional
Monitoring we wanted to find ways to
is also part of the BSIA and its target
engage with the industry, be part of
demographic. This network was seen
leading the conversation and strive for
as
some influence in our sector. As a new
management team discussed these
and emerging business, we needed to
opportunities when joining the BSIA.
is great, it will certainly help you win
As we have developed and engaged further, this voice, and our relationship with the BSIA has positively evolved.
you engage though. We have lost
an
immediate
benefit.
Our
carefully consider how we could do this in the most direct and effective way. The BSIA helped us in our initial stages to have this voice and be a key stakeholder. As Fenix has developed 14
Spectrum
| Winter 2021
to
engagement
you’d
probably agree with that statement? 100%. If you work with the BSIA for the status and legitimacy it brings that business. The real value comes when count
of
the
new
connections,
relationships and ideas that have been ‘sparked’ from being involved.
