• S P E C I A L F E AT U R E • in South and three in central India. With such an expansion, Miraj Cinemas is now undeniably the national multiplex chain, which marked its presence in a shortest time span among its peers.
Foresightedness in Business Over last few years, there are only 4-5 serious playersdoing business in this industry. On the other hand, the era of consolidation has slowed down a bit. Mr Sharma opines that the right valuation given by companies in any acquisitions also varies on numerous factors but overall any merger or acquisition should give a win-win situation for both the sides. As per recent industry data, more than 3.3 billion tickets are sold in India annually. This makes us the most cinemas going population in the world. All of the multiplex players combined are operating about 2500 screens at present. Mr. Sharma says, "We believe that even though there might be a case for overbuild in some pockets, overall
there is enough scope for further screen supply and thus global players such as Cinepolis or Dalian Wanda find it lucrative to invest in India." He further added, "But even then, there will be enough room for everyone. With their global experience, these players will be able to bring latest technologies, which will not only improve the business scenario but enhance the movieviewing experience altogether."
The company believes that every cinema lover should watch movies in theaters or multiplexes without worrying about the cost and should also experience the highest level of quality in terms of technology in film exhibition. Miraj Cinema aims to be synonymous with value for money movie experience where every movie lover of any region should be able to enjoy.
June-August 2017
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