We are building a factory for thermodynamic water heaters in Shumen
NEW PEOPLE
DID YOU KNOW?
SalesForce
A new project for the complete renewal of the capacities for the storage water heaters (SWH)
ТЕSY WORLDWIDE
Meet TESY Malta 360O Introducing Marketing Department
A friend of mine once said to me: “Ivo, you are competing with yourself”. I started competing with myself 20 years ago, TESY was a 10-year-old company, I was a 21-year-old student eager to explore everything I could get my hands on. I started my career in Shumen as Assistant Manager Export. The sales team was 10 times smaller, as was the company’s turnover.
The history we created together with TESY brought warmth to millions, while to me it brought the most valuable friends and trusted partners with whom we are still together to this day.
Through the years I have created different teams and together we made TESY known to the world and showed the world where we come from and where we are headed to.
These are the most motivating questions serving as a kick-start of my career I was asked in the first 15 years: “Who are you?” and “What is TESY?” These days, people are messaging me on LinkedIn asking me to become TESY resellers for their markets.
TESY sponsored my EMBA degree, which changed my life perspective and career. It took me out of my comfort zone and helped me find out more about myself and how I should go about my life.
I never hesitated to go into sales.
I am a sociable and sporty person, I celebrate life and victories, and I learn from losses. Positive vibes motivate me to reach the next peak. I like to challenge people and be challenged. Setting ambitious goals and achieving them has been the most inspiring force that has driven me through the years.
Growing with the company is a chance of a lifetime, supported by my family, no matter where I go in the world, they are the reason for my success.
That friend of mine was right, we create our own limits that we can easily overcome! This is why future success is something to pursue and as I like to say: “The future of TESY is TESY”. To create a recognisable brand and long-lasting legacy as a team – this is my mission at TESY.
Ivaylo Rachev Sales Director
We are starting to build a factory for thermodynamic water heaters in Shumen. The investment in the fifth manufacturing facility in the company’s portfolio amounts to over BGN 50 million. The news was announced by Zhechko Kyurkchiev, at an event with leading Bulgarian media and key business partners of the company, which took place on June 8 in Sofia.
The new factory is going to be commissioned by the end of 2024 and is going to meet modern standards for productivity, safety and energy efficiency.
The 11,500 m2 floor area is going to include a manufacturing facility divided into two main production halls with highly automated hi-tech welding, enamelling and assembly lines for water containers for thermodynamic and electric water heaters, as well as lines for final assembly of heat pump units and thermodynamic water heaters. The plans include a high-rack warehouse system and about 4 thousand pallet spaces with 6 loading ramps. The administrative area is going to be distributed over three levels and is going to include a robotics academy, an office section with 50 workplaces and a relaxation area with a capacity for 200 people. The planned annual capacity of the factory is over 200,000 units of finished product.
The company’s decision to invest in Bulgaria was motivated not only by the strategic position of our country, but also by the planned synergies with TESY’s other production facilities, in order to effectively respond to the exponential demand for this type of products in Europe.
Thermodynamic water heaters and heat pumps are becoming more and more popular globally, due to the high economic efficiency and sustainability of the technology.
In addition to the new job openings and the creation of employment opportunities in Shumen region, we continue our training programmes for all employees, as well as the scholarship initiative for interns and young professionals, aimed at developing and putting the education they have received to practice in a production environment.
The latest additions to the company’s portfolio were also presented at the event – the TESY AquaThermica Compact thermodynamic water heater for wall installation, the TESY MultiThermica heat pump for heating, cooling and domestic hot water and the
Key Bulgarian media representatives covered the event, with a total of 43 published articles.
In 2023, TESY once again is going to provide the opportunity for young people studying at various universities in Bulgaria and abroad to join the company’s internship programmes. During the summer months, TESY has approved and accepted into its teams students who wish to build on their academic knowledge and gain valuable skills in a real business environment. Each of them is joining a department corresponding to their university major. In order for their internship to be successful, they are placed in the hands of experienced professionals in the company. Each mentor is given the important task of providing guidance for the interns’ future career development.
TESY welcomes the young professionals, wishing them a successful and fruitful internship!
Valeri Ventsislavov Velikov is an intern at the “Strategic investment projects” department. Valeri is majoring in electrical engineering at the Technical University of Sofia. His mentor is Desislav Dimitrov.
Daniel Todorov Peev is a student at the Technical University of Varna. He is majoring in automation and control computer systems, a major with practical application at the “Strategic investment projects” department. Desislav Dimitrov is going to provide career guidance for him.
Yavor Bozhidarov Panayotov is an intern at the “Product development of storage tank water heaters” department. He is majoring in ship engines and machinery at the Nikola Vaptsarov Naval Academy in Varna. We have entrusted Ahmed Nazifov with the development of new knowledge and support in Yavor’s first steps in the working environment.
Dimo Karamfilov Popov is a student at the Technical University of Sofia. He is majoring in electricity and electrical equipment. We directed Dimo for an internship at the Energy department, where he can gain knowledge and experience supported by Asen Todorov.
DIMO POPOV
Mihail Ventsislavov Vasilev is majoring in information and communication technologies at the Nikola Vaptsarov Naval Academy in Varna. Mihail is beginning an internship at the “R&D electronics” department. Stanislav Stankov is going to oversee his training.
Ivan Todorov Balchev is majoring information technologies in business management at the Technical University of Sofia. Ivan is currently an intern at the “Product management” department, where he provides support in the daily activities of Ana Dilova‘s team.
Ivaylo Todorov Dimitrov is a student at the Angel Kanchev University of Rousse, majoring in computer management and automation. He started his first internship with us in the “Automation” department. Boris Atanasov is going to be his mentor.
IVAYLO DIMITROV
Aleksandar Ivanov Ivanov is majoring in business and finance at the Higher School of Insurance and Finance in Sofia. Aleksandar is starting an internship at the “Customer service” department, under the mentorship of Karina Doncheva and her team.
Svetoslav Yordanov Marinov is majoring in economic management at the Forestry University of Sofia. He started his internship at TESY at the “Production planning” department. Alexander Vankov is going to assist him in his first practical endeavours.
SVETOSLAV MARINOV
Andrei Jipa is a student at the Bucharest Polytechnic University. He is majoring in mechanical engineering. He is starting an internship at the TESY Romania branch, where he, supported by Adina Banescu, is going to gain valuable professional experience in an international company.
CRM (Customer Relationship Management) is a software solution that allows a company to manage data about existing and potential customers, sales and the flow of customer-related processes, starting long before the sale (marketing) and continuing after it (aftersales).
Salesforce is much more than a CRM system, it is a step forward for TESY in intelligent business management and will be actively used in all the company‘s markets. Thanks to all system functionalities, we will be able to record every single interaction with our customers – current and potential – in one place. We will be able to monitor the progress of negotiations, share them effectively and assign tasks and actions that allow us to measure results in real time.
Our related meeting and visit programmes and standardised summary templates make our operational work easier. By connecting the system with TESY‘s ERP program (SAP), we enabled the option to monitor and control all key indicators for the performance of sales and marketing actions.
SALESFORCE is just one tool. It‘s up to us to make the most of it. We already have a lot of functionality available, but we are soon going to add more features related to invoices and orders.
Easily accessible via phone app.
1. Log into Salesforce as soon as you turn on your computer every morning.
Our goal is before 2026, to have an annual capacity of:
• 120,000 enamelled SWH, up to 500 litres
• Plus 10,000 SWH, from 800 to 2000 litres (enamelled and buffered in total)
The indicative term for the implementation of the project is 3 years and is divided into 4 stages:
Phase 1. New enamelling line 3, including chemical cleaning, application and heat setting.
Phase 2. Increasing the capacities for the production of coils.
Phase 3. A new line for final assembly for the SWH.
Phase 4. A new line specialised for the production of buffers only.
The project is going to be implemented with the joint efforts of the following departments: “Production of SWH”, “Strategic investment projects”, IPDQ and “Product management”. The project manager is going to be Krasi Kolev. During the implementation, we are going to produce buffers using the spare capacities of the new heat pump plant, the upgraded enamelled SWH line and the electrical water heaters factory.
Malta is a carefree Mediterranean island where you can sunbathe, cliff jump and eat prickly pears during the day. In the evening you can admire the fabulous sunset, and at night – show your dance moves in the many nightclubs in St. Julian’s.
Many peoples and cultures have left their mark on Malta. As a result Malta resembles many countries, but at the same time is not like any of them. It is a unique home of prehistoric sanctuaries, narrow and steep streets reminding of Italy, yellow limestone buildings like those in Palma, phone booths like the ones in London and natural landmarks with Arabic names.
Road traffic drives on the left – a legacy from Malta’s past as a British colony, while Maltese language is similar to Arabic, but with many words borrowed from Italian, the Sicilian dialect, French and English.
Arabic influence is also traceable in Maltese surnames, as well as in one of the island’s architectural trademarks – the enclosed wooden balconies with glass windows. They are wonderfully colour matched with the doors of the houses and contribute to the picturesque urban landscape.
Every day starting at 12 noon at Baraka Gardens in Valletta you can also attend the cannon fire ceremony. This tradition has been in place for more than 400 years and is used to greet arriving ships and to mark anniversaries and national holidays.
The old capital of Malta –Mdina also deserves attention. The medieval fortress is truly impressive at sunset and at night. The view of Malta from the bastions is spectacular.
Of interest is also Popeye’s Village – a set of colourful wooden houses near Mellieha, built as a décor and film set for the Walt Disney and Paramount Pictures film about Popeye the Sailor Man starring Robin Williams. The film itself was not an unprecedented success, but the place remains one of the most visited in Malta. You can meet Popeye, Olive and Bluto in the village. The village offers a mini-golf course and a cinema, where parts of the film are shown.
THE BEGINNING OF TESY IN MALTA
DIFFICULTES IN MARKET DEVELOPMENT?
WHO WAS OUR FIRTS CLIENT?
MARKET SHARE OF TESY IN MALTA
1999 г. THE PRESENCE OF MANY COMPETITORS
MAIN PARTNER IN MALTA
KENNETH HARDWARE STORES
OUR PRODUCTS, ON MALTA’S MARKET
KENNETH HARDWARE STORES
TOP PRODUCT IN MALTA
FUTURE PLANS FOR MARKET DEVELOPMENT IN MALTA
BILIGHT
OVER 90% ALL WATER HEATERS WITH THE TESY BRAND, SWH, LATELY –AQUATHERMICA
EDUCATION OF END USERS ON WHY TO SWITCH FROM WATER HEATERS TO THERMODYNAMIC BOILERS VIA AQUATHERMICA
Position: Director of “Marketing” and “Product Management” departments
Favourite project of 2023: The shooting of TESY‘s new corporate video
She joined the TESY team in 2019 as the responsible head of the company‘s global marketing team, and from 2023 she also took over the “Product management” department. She dedicated 12 years to the automotive industry, having been the marketing manager of TOYOTA, as well as the sales director of the largest dealer in Bulgaria for the BMW, MINI & BMW MOTORRAD brands. She holds a Bachelor of Arts in International Finance and Trade from the University of Portsmouth, UK and a Master of Business Administration from the EMBA programme of the American University in Bulgaria.
Position: She has been holding the position of employer branding manager since July Favourite project of 2023: TESY Press
Venera has a degree in Bulgarian Philology from the University of Veliko Tarnovo. She has over 15 years of experience working at advertising agencies as an account manager and has worked for a number of automotive and cosmetics brands such as Toyota, Mazda, Saab, Loreal, Luxe, Phyto, etc.
Position: Senior regional and product marketing manager for Bulgaria, Greece and Romania
Favourite project of 2023: The national campaign in Bulgaria “Warmth from Bulgaria created for the world”
He joined the company in January 2023. For the past ten years, Aleksandar has been part of the marketing department of two automotive companies – Moto-Pfoe as a marketing manager and TOYOTA as a brand and online marketing manager. Over the years he has worked for Economedia, Hewlett Packard and United Bulgarian Bank. He holds a degree in business administration from the Faculty of Economics at Sofia University.
Position: Regional and Product Marketing Manager for CEE & CIS and the „Heat pump solutions“ category
Favourite project of 2023: The creation of a new global campaign for the AquaThermica Compact
She has been part of TESY‘s marketing team since the beginning of 2023. She has over 15 years of experience in marketing, having held various positions both in large international companies such as Nestlé and Henkel, as well as in local leaders in the FMCG sector. Maria holds a Bachelor‘s degree in Economics and a Master‘s degree in Business Administration from Sofia University “St. Kliment Ohridski”.
Position: Regional and product manager Western and Central Europe, Africa, Middle East and Asia and the “Storage tank water heaters” category
Favourite project of 2023: Opening of a showroom in Tunisia
She has been part of the company for 5 years. She graduated with a Bachelor‘s degree in Intellectual Property and Copyright at UNWE and a Master‘s degree in Marketing from the University of Ghent, Belgium.
“It‘s always a real challenge when you start working on building a brand on a new market, but TESY has all the potential to become a leading brand in any market. With the right message and marketing strategy, the doors to building a strong and recognisable brand are always open, especially since the TESY brand is based on innovation and quality products.”
Position: Regional and Product Marketing Manager for Adria and Electric Boilers category
Favourite project of 2023: Organisation of a media event for 150 people on 8 August in Sofia
He joined the TESY team in early 2023. He has worked for 15 years at Studio Moderna – one of the largest multi-channel companies in Central and Eastern Europe with a focus on direct sales. For the last 10 years, he was a sales manager at one of the company‘s sales departments in Bulgaria. Bachelor‘s degree in Marketing from the University of Economics, Varna and Master‘s degree in Marketing from UNWE Sofia.
Position: Senior product marketing specialist for the “Heating and air care” and the “Heat pump solutions” categories
Favourite project of 2023: Marketing presentation of the new heating products
She joined TESY in 2018 as a product manager at the “Heating and air care” categories. Six years earlier, she started her career as a product manager in a power tool manufacturing company. She holds a Bachelor‘s degree in Electronics and a Master‘s degree in Business Administration from the Technical University of Sofia.
Position: Regional Marketing Manager for Iberia and South America
Favourite project of 2023: Exhibition in Madrid
She joined TESY in May 2023, being responsible for the regional marketing strategy for Spain, Portugal and the countries of South America. She has more than 8 years of experience in marketing, business development and product management, working primarily in multinational technology companies such as HP Inc. and Huawei. She holds a BA in Business Administration and International Business from Universidad Peruana de Ciencias Aplicadas, Peru and an MBA from IE Business School in Spain.
Position: Regional and product marketing manager for the Romania market and the “Heating and air care” category
Favourite project of 2023: Factory visit with customers from Romania – Electro-Flux SRL
She joined TESY in 2021. Iliyana has 10 years of experience in the field of marketing, holding various positions in the marketing departments of Roca Bulgaria, Bosch Bulgaria and Skoda Bulgaria (Euratek Ltd.). She holds a degree in marketing from Dimitar A. Tsenov Academy of Economics in Svishtov.
Position: Senior product marketing specialist for the “Electric water heaters” category
Favourite project of 2023: Design of the branding of a training centre in Sofia
She joined TESY in 2021. Radostina has over 10 years of experience in marketing and sales, holding various positions at Procter & Gamble and Henkel. She strives to be constantly informed about the latest trends in the field of marketing by attending training in several academies: Training Academy, Telerik Academy and Xplora Academy.
“The good market specialists are curious – they like to study people’s behaviour as consumers in different industries, and they are interested in new trends. The good market specialists are researchers – familiar with the latest technological devices and able to quickly discover information. The good market specialists are psychologists – they understand people, their worries and problems, and most importantly – they find ways to solve them. The good market specialists are team players. They maintain open communication with their colleagues and have a talent for creating partnerships with clients.”
Ailita LitevaEVERY 23 SECONDS A NEW ELECTRIC WATER HEATER IS PRODUCED IN OUR ASSEMBLY LINE IN SHUMEN TO BRING WARMTH AND COMFORT TO OVER 65 COUNTRIES AROUND THE WORLD!
