WE INTRODUCE TO YOU.... THE TESY GLOBAL MARKETING TEAM

AILITA LITEVA-GERDZHIKOV

Position: Director of “Marketing” and “Product Management” departments

Favourite project of 2023: The shooting of TESY‘s new corporate video

She joined the TESY team in 2019 as the responsible head of the company‘s global marketing team, and from 2023 she also took over the “Product management” department. She dedicated 12 years to the automotive industry, having been the marketing manager of TOYOTA, as well as the sales director of the largest dealer in Bulgaria for the BMW, MINI & BMW MOTORRAD brands. She holds a Bachelor of Arts in International Finance and Trade from the University of Portsmouth, UK and a Master of Business Administration from the EMBA programme of the American University in Bulgaria.

Venera Andreeva

Position: She has been holding the position of employer branding manager since July Favourite project of 2023: TESY Press

Venera has a degree in Bulgarian Philology from the University of Veliko Tarnovo. She has over 15 years of experience working at advertising agencies as an account manager and has worked for a number of automotive and cosmetics brands such as Toyota, Mazda, Saab, Loreal, Luxe, Phyto, etc.

Aleksandar Grigorov

Position: Senior regional and product marketing manager for Bulgaria, Greece and Romania

Favourite project of 2023: The national campaign in Bulgaria “Warmth from Bulgaria created for the world”

He joined the company in January 2023. For the past ten years, Aleksandar has been part of the marketing department of two automotive companies – Moto-Pfoe as a marketing manager and TOYOTA as a brand and online marketing manager. Over the years he has worked for Economedia, Hewlett Packard and United Bulgarian Bank. He holds a degree in business administration from the Faculty of Economics at Sofia University.

Maria Yordanova

Position: Regional and Product Marketing Manager for CEE & CIS and the „Heat pump solutions“ category

Favourite project of 2023: The creation of a new global campaign for the AquaThermica Compact

She has been part of TESY‘s marketing team since the beginning of 2023. She has over 15 years of experience in marketing, having held various positions both in large international companies such as Nestlé and Henkel, as well as in local leaders in the FMCG sector. Maria holds a Bachelor‘s degree in Economics and a Master‘s degree in Business Administration from Sofia University “St. Kliment Ohridski”.

Parvoleta Dinova

Position: Regional and product manager Western and Central Europe, Africa, Middle East and Asia and the “Storage tank water heaters” category

Favourite project of 2023: Opening of a showroom in Tunisia

She has been part of the company for 5 years. She graduated with a Bachelor‘s degree in Intellectual Property and Copyright at UNWE and a Master‘s degree in Marketing from the University of Ghent, Belgium.

“It‘s always a real challenge when you start working on building a brand on a new market, but TESY has all the potential to become a leading brand in any market. With the right message and marketing strategy, the doors to building a strong and recognisable brand are always open, especially since the TESY brand is based on innovation and quality products.”

Velizar Nenov

Position: Regional and Product Marketing Manager for Adria and Electric Boilers category

Favourite project of 2023: Organisation of a media event for 150 people on 8 August in Sofia

He joined the TESY team in early 2023. He has worked for 15 years at Studio Moderna – one of the largest multi-channel companies in Central and Eastern Europe with a focus on direct sales. For the last 10 years, he was a sales manager at one of the company‘s sales departments in Bulgaria. Bachelor‘s degree in Marketing from the University of Economics, Varna and Master‘s degree in Marketing from UNWE Sofia.

Ginka Chushkova

Position: Senior product marketing specialist for the “Heating and air care” and the “Heat pump solutions” categories

Favourite project of 2023: Marketing presentation of the new heating products

She joined TESY in 2018 as a product manager at the “Heating and air care” categories. Six years earlier, she started her career as a product manager in a power tool manufacturing company. She holds a Bachelor‘s degree in Electronics and a Master‘s degree in Business Administration from the Technical University of Sofia.

Maria Fernanda Diaz

Position: Regional Marketing Manager for Iberia and South America

Favourite project of 2023: Exhibition in Madrid

She joined TESY in May 2023, being responsible for the regional marketing strategy for Spain, Portugal and the countries of South America. She has more than 8 years of experience in marketing, business development and product management, working primarily in multinational technology companies such as HP Inc. and Huawei. She holds a BA in Business Administration and International Business from Universidad Peruana de Ciencias Aplicadas, Peru and an MBA from IE Business School in Spain.

Iliyana Varbanova

Position: Regional and product marketing manager for the Romania market and the “Heating and air care” category

Favourite project of 2023: Factory visit with customers from Romania – Electro-Flux SRL

She joined TESY in 2021. Iliyana has 10 years of experience in the field of marketing, holding various positions in the marketing departments of Roca Bulgaria, Bosch Bulgaria and Skoda Bulgaria (Euratek Ltd.). She holds a degree in marketing from Dimitar A. Tsenov Academy of Economics in Svishtov.

Radostina Zheleva

Position: Senior product marketing specialist for the “Electric water heaters” category

Favourite project of 2023: Design of the branding of a training centre in Sofia

She joined TESY in 2021. Radostina has over 10 years of experience in marketing and sales, holding various positions at Procter & Gamble and Henkel. She strives to be constantly informed about the latest trends in the field of marketing by attending training in several academies: Training Academy, Telerik Academy and Xplora Academy.

“The good market specialists are curious – they like to study people’s behaviour as consumers in different industries, and they are interested in new trends. The good market specialists are researchers – familiar with the latest technological devices and able to quickly discover information. The good market specialists are psychologists – they understand people, their worries and problems, and most importantly – they find ways to solve them. The good market specialists are team players. They maintain open communication with their colleagues and have a talent for creating partnerships with clients.”

Ailita Liteva