meet the
O’Connors
T E R R I E , M AT T, K AT Y, A N D J O E By Melissa Griegel Photos by Melissa Griegel Photography Home Family Photos provided by the O’Connor Family
2021 marks a banner year for Te r r i e O ’ C o n n o r Re a l t o r s a s t h e y celebrate their 30th year in busin e s s . To c o m m e m o r a t e t h e o c c a sion, the company launched the f i r s t e d i t i o n o f “ Te r r i e ,” t h e Te r r i e O ’ C o n n o r Re a l t o r s M a g a z i n e , highlighting three decades of growth, accomplishments, and of course, spectacular properties. Their staying power through every market cycle can be attributed to their steadfast vision, supportive company culture, and their innate a b i l i t y t o w o r k t o g e t h e r.
Licensed for 40 years, Terrie launched Terrie O’Connor Realtors in 1991 with one sales associate, a volunteer admin, and an IBM 386. When asked why she wanted to start her own brokerage, Terrie replied, “I want to work with people I truly enjoy each day.” True to her word, Terrie O’Connor Realtors now boasts over 420 agents and 40 full-time staff among eight office locations including Allendale, Kinnelon, Ramsey (the Main Street sales office and the Corporate Office/Real Estate School), Ridgewood, Saddle River, Upper Saddle River, and Wyckoff. They pride themselves on providing hallmark service to both residential and commercial clients throughout New Jersey and southern New York counties. Terrie O’Connor Realtors is a proud member of Leading Real Estate Companies of the World, an invitation-only network of leading independent real estate companies representing more than 70 countries globally, as well as their luxury property division, Luxury Portfolio. Through Leading RE, Terrie O’Connor Realtors can provide
18 • June 2021
@realproducers
realproducersmag.com
exceptional real estate service both locally and around the world. Understanding the importance of corporate responsibility and serving the communities in which they live and work, Terrie O’Connor Realtors is continuously recognized as a “Company that Cares.” Community service is interwoven into the fabric of their company culture. In 2015, Terrie herself was honored with the Mahwah Chamber of Commerce Humanitarian Award; and in 2019, she received the Greater Bergen Realtors highest honor: REALTOR® of the Year. That same year, Commerce and Industry of New Jersey recognized the firm as a Company that Cares.
for their agents. They offered training on new property marketing technologies, safety, crisis communications, and more. Their webinar library now features more than 150 training videos produced over 30+ weeks. The Photography Department ramped up to provide Matterport and Zillow 3D Tours on nearly every listing. The MarTech Department launched social media marketing and technology training to empower their agents to better communicate virtually. In December, they launched Agent Icon, providing their agents with an exclusive media tool to create customized social media posts.
Terrie O’Connor Realtors kicked off 2020 with the Agent Appreciation Breakfast in February and cheered on their NJ REALTORS® Circle of Excellence winners at MetLife Stadium. Their top agents enjoyed a trip to the Leading Real Estate Companies of the World Annual Conference in Las Vegas, where TOCR was awarded the Luxury Portfolio Spirit Award for their proprietary Luxury Marketing Specialist designation. Little did they know then that Las Vegas would be their last in-person event for the year.
Virtual meeting tools like Zoom and Google Meets played a key role in maintaining engagement among the agents. In October, TOCR launched its annual REALTOR® New Year Year business planning event with virtual educational sessions by nationally recognized real estate coaches Dan Elzer and Mike Staver. Agents even gathered in the corporate parking lot for a socially distanced “Trunk or Treat” event offering, “Tricks of the Trade,” and ice cream treats from Joe’s Ice Cream Truck. To build morale at the holidays, TOCR invited a local celebrity chef to host a virtual cooking master class and each office held Zoom holiday parties replete with games and virtual snowball fights.
As the country shut down in March, management shifted gears and launched the TOCR Institute, providing daily virtual educational programs
Despite the challenges of 2020, TOCR recorded their best year with 20% growth over 2019. And, they welcomed 107 new agents.
3 0 Y E A R S … A N D G R OW I N G
Bergen County Real Producers • 19
