Fromthedeskof thePresident
Dear TOCR Family,
While Labor Day Weekend may mark the unofficial end of summer, it’s also the beginning of the FALL Real Estate Market...and, of course, pumpkin spiced everything. As we launch into what’s typically referred to as the second busiest season for real estate, we’re optimistic for a more robust market...especially as we anticipate mortgage interest rates beginning to drop. We’re already feeling the pace quicken, as more listings hit the market. The message to your sellers? It’s to their advantage to get out ahead of the market to ensure they have less competition for buyer attention.
The fall also signals Back to School, not only for our kids, but for TOCR Institute. Educational sessions return next Wednesday, September 10 at 9:30 a m with a lending update from Michael Young of Universal Financial Mortgage Group. Michael will also be announcing a new fall contest with exciting prizes for agents and our office administrators. And, congratulations to Tom Corrente and Kate Plosia who were just named the winners of the UFMG August contest. th
Save the Date for a joint educational and networking event on October 22nd at Baltusrol Golf Club...the theme this year will be AI and will include a guest appearance by LeadingRE CEO, Paul Boomsma.
At Terrie O’Connor Realtors, we’re always seeking new, innovative tools and initiatives...at an upcoming Town Hall event we’ll announce several exciting initiatives we’re launching to improve your business and benefit your clients. Stay tuned for more information.
Excitement and optimism abounds this fall...those who are focused on their business, doubling down on high gain activities, and connecting with their sphere will be well positioned to take advantage of this momentum!
With gratitude and best wishes,
Sarah Sarah M. Drennan President
HOT OFF THE PRESS!
September 6: Ramsey Day
September 13: Upper Saddle River Day
September 17: Circle of Excellence Winners Lobster Dinner at Tuxedo Club
September 18: Senior Downsizing Seminar at the Hasbrouck Heights Library with The Gateway Group
September 20: Allendale Festival Day
September 27: K-Fest (Kinnelon)
NEW UFMG Fall Contest!
October 15: Ulrich + TOCR Buyer Event
SAVE THE DATE: Realtor New Year Event at Baltusrol Golf Club, a Leading
RE Multi Brokerage Event on October 22nd.
TOCR Town Hall this fall Stay tuned!
TOCR INSTITUTE CLASSES
September 10: Mortgage Update, UFMG App and UFMG Fall Contest with Michael Young, UFMG
September 17: Home Interiors, Sharon Cotugno, Home Stager and Decorator
September 24: Septic Design Network, Shari Hellman
WELCOME TO TOCR!
We’re excited to extend a warm welcome to the newest agents who have joined our TOCR family. Your energy, talent, and dedication will be a wonderful addition to our community, and we can’t wait to see the great things you’ll accomplish here. Welcome aboard!
Tal L. Dayan Ridgewood Office
Not Pictured:
Liliana Darian Saddle River Office
Tatiana Stefanco The Gateway Group
Kushtrim Sadiku Ramsey Office
Mei Zhang Ridgewood Office
Judith Katsnelson Ridgewood Office
RELOCATION DEPARTMENT
DONT FORGET ABOUT OUR TOCR OUTGOING LEADING RE CLOSED REFERRAL CONTEST!
�� How It Works:
Every outgoing closed referral submitted through LeadingRE contributes to your office goal and the company-wide goal.
Track your office’s progress vs. the company-wide total on the Thermometer displayed in your office or check our digital tracker located on the intranet. The office with the highest percentage of goal completion wins a team celebration!
Note: Office Goal’s & company wide goals will be given by Jodi and Lisa of the Relocation Team
�� Contest will run: All of 2025!
��Why Participate?
Grow Your Business – Leverage LeadingRE’s global network to increase referrals Enhance Client Trust – Offer valuable connections for relocation Boost TOCR’s Success – Help us strengthen our referral impact.
��Let’s heat up the competition and watch those thermometers rise! Submit Your Referrals Today & Help Us Reach the Top! ��
UFMG CONTEST WINNERS
AMESSAGE FROM MICHAELYOUNG OF UFMG:
I wanted to take a moment to thank you all for participating in our August competition Your continued support and partnership mean a lot to us here at UFMG, and we sincerely appreciate you trusting us with your buyers. I am very happy to announce the winners for this past month! Please join me in congratulating:
Tom Corrente (Curb Hero Listings)
Kate Plosia (New Application Tool)
Congratulations on the great work, Tom and Kate! I’ll be connecting with you both individually shortly to coordinate your prizes. We’re keeping the momentum going for September! We are running the exact same competition with the same scoring and prizes.
Just a quick reminder on how to earn points:
1 point for using Curb Hero at an open house (must have 3 or more sign-ins)
1 point once your referral completes our new application link. For questions, reach out to:
Michael Young
Senior Loan Advisor, NMLS #1906486
�� Office: (862) 259-3100 | �� Mobile: (862) 259-3162
�� Michael young@ufmgusa com
HALLOWEEN COSTUME DRIVE
For many children across New Jersey, Halloween fun costumes, candy, and trick-or-treating just isn’t possible when costumes don’t fit into the family budget With your help, we can change that
TOCR is partnering with Jersey Cares to collect new and gently used costumes so kids can experience the magic of dressing up and celebrating Halloween.
What to Donate (ages 0–14):
New or gently used costumes (please wash if gently used)
Masks and costume accessories
New Halloween face make-up
Candy pails or treat bags
�� Drop off donations at any TOCR office by October 15th Let’s bring a little magic to local kids this Halloween!
THE TOCR MERCH SHOP IS OPEN
Represent TOCR at Town Events! ��
Fall is packed with local celebrations across our communities—and what better way to show your pride than by repping your TOCR swag?
As you work TOCR tables at these events, make sure you’re looking the part. A TOCR tee, hat, or hoodie isn’t just gear—it’s a conversation starter, a brand booster, and a way to stand out as the go-to local real estate expert.
�� Stock up today so you’re ready to shine at every event this season!
Visit the Merch Shop on https://intra tocr com/ or click the Shirt Icon below!
Snap a photo and tag us we’d love to see you wearing your swag!
MARKETING FOCUS
New Campaign Launch: “Home is...”
We’re excited to launch our new marketing campaign: “Home is ” — an exploration of what homeownership really means.
It all begins with a simple question: “When you think of home, how do you finish this sentence: Home is…?”
Your answers will help shape the campaign and make our stories even more authentic. This isn’t just internal—we’re opening up this one-question survey to the public so we can gather real, authentic insights from the people in our communities where we live and work.
Over the length of the campaign, we’ll highlight the many ways homes impact people’s lives —whether as a sanctuary, a source of pride, an investment, or a reflection of self Through email and social media, we’ll share stories, insights, and tips that show why homeownership truly matters.
�� Take the 1 question survey here and share your perspective! Your voice will help us make this campaign meaningful and engaging for our community.
TOCR SPOTLIGHT
Here’s where we brag about our TOCR family—because we deserve it! Want to nominate someone for next month’s newsletter? Send their standout moments to Marketing Manager@terrieoconnor com and let’s keep the recognition going!
