In the Know - December 2023

IN THE

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DECEMBER 2023

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TOCR INTERNAL NEWSLETTER

WELCOME TO TOCR! Elizabeth Bucceri- Hasbrouck Heights Office, Anthony Aliprantis- Ramsey Office, Shana Gordon-Wyckoff Office, Pellegrino Migliaccio-Saddle River Office

IMPORTANT DATES December 7-8: Covenant House Executive Sleep Out, Giants Stadium Every Wednesday: Destination Coaching Group Coaching Weekly Passport webinars at 11.

TOCR INSTITUTE CLASS SCHEDULE

Dec 6th - Tech Tools Dec 13th - Social Media Strategies That Work Dec 20th - Video Strategies That Work Dec 27th - Trust Curve TOCR HOLIDAY HOUSE DECORATING CONTEST: Entries accepted through 12/18. Winners announced on 1/3.

THE SEASON OF GIVING We are continuing the momentum of giving back to our communities in December. Below you will find the organization each office will be collecting for. Please support by dropping off items to our offices!

Allendale: Adopt-A-Family Bergen Volunteers (2 Families) Gateway: Food Drive for Hasbrouch Heights Food Pantry Kinnelon: Toys For Tots Ramsey: Oasis Toy Drive Ridgewood: Oasis Coat Drive Wyckoff: Oasis Toy & Book Drive Saddle River: A Book on Every Bed & Adopting 2 Families

ALL WEBINARS ARE WEDNESDAYS AT 9:30 A.M.

December 6th: Understanding the Importance of the CIS presented by Mary Ellen Courtney December 13th: Confident Commission Conversation with our Sellers presented by Madeline Rapp

CLICK TO REGISTER FOR THE NEXT CLASS!

TOCR HOLIDAY HOUSE DECORATING CONTEST

THE SEASON TO SPARKLE AND SHINE! Print flyers, attach your business card, and distribute them to homeowners of decorated houses.

It's an opportunity for you to meet homeowners, spread the word that you are in real estate, and help generate entries for our Holiday House Decorating Contest.

Click to print flyer

TOCR BRANDED HOLIDAY CARDS Send thoughtful greetings to your sphere of influence with our custom TOCR Holiday Cards.

Print in-house (at your office) or send over to your favorite printing service of choice (such as Vista Print).

Cards are available in the TRIBUS documents section under Marketing Resources> Holiday Card 2023 or Click Here .

For in-house printing: Print PDF doubled sided on 8.5x11 cardstock. There are two cards per one sheet. Once printed, cut down the center of the paper to separate the cards. Trim any excess white.

Then fold card so the message is in the inside. Customize with your own personal touch.

Note: You will need to provide your own cardstock and envelopes. Envelop size is 4x6.

FRONT

INSIDE

For external printing service: Pick one of the 5 front of card design options. Upload the front and back of the card (two separate files in the folder) to a printing service website. The card is a “flat card”. The specifications are 4.6"x7.2" horizontal. Complete the order as directed by the website.

Note: This is NOT paid for by TOCR

FRONT

BACK

HOME FOR THE HOLIDAYS, TOCR PLAYLIST What better way to spread holiday cheer than a holiday playlist created by Terrie O'Connor Realtors!

We asked our corporate staff, office managers and administrative assistants to tell us their favorite holiday songs. A fun way to spread holiday cheer and bring TOCR to everyone's home this holiday season! Share with your sphere!

The playlist is available for streaming on Spotify, Amazon Music and YouTube. **You must have an account on Spotify and Amazon Music to listen to each.

CLICK TO ACCESS THE PLAYLISTS!

To access the playlist on Spotify, please do the following: 1. Tap on the 3 dots on the mini-player below.

2. Click on "Save on Spotify."

3. When you log into Spotify and you're able to view the playlist, you can either choose to play the music immediately and/or add the playlist to your library.

Once you're in your Spotify account and you want to add the playlist to your library, please do the following: 1. Click on the 3 dots again under the name & description for the playlist.

2. Select "Add to Your Library."

To access the playlist on Amazon Music, please do the following: 1. Navigate to the mini-player and click "Listen on Amazon Music."

2. You can choose to listen to the music or add the playlist to your account.

Once you're in your Amazon Music account and you want to add the playlist to your library, please do the following: 3. Click on the three dots under the title and description.

4. Click on the plus symbol.

5. You can then find the playlist in your library under playlists.

RELO DEPARTMENT Congratulations to our agents who have successfully placed a referral through Terrie O'Connor Realtors Relocation Department. We will be spotlighting all of our closed referrals in 2023 on our social media. Comment, Like, Share--spread the word. You can help with real estate needs anywhere in the world!

WE WERE ABLE TO HELP WITH REAL ESTATE NEEDS IN: NEW YORK | PENNSYLVANIA| FLORIDA | CONNECTICUT | SOUTH CAROLINA | NEW JERSEY

MARKETING FOCUS Goodbye 2023... Hello 2024!

To set yourself up for success in the New Year, you need to take time to plan out your Marketing Strategy. Begin by creating a list of marketing ideas. Think about what you did last year...What worked?

What didn’t work? Jot down your dream marketing activities list for 2024.

A few ideas to get your mind turning...

SOI Email Campaigns E-Greeting Campaign Lead Nurture Email Campaign Email Review Requests Social Media Advertising Digital Advertising Farming Letter/Postcard Campaigns Print Advertising Personal Notes Community Events Event Marketing Website Maximization Volunteer Opportunities Join Organizations Then review the list and create your marketing plan. Set your goals. Determine your budget and plan your marketing calendar...monthly, quarterly and yearly.

Next up, Tactics-- Deliver and Execute. Put your marketing strategy to work and execute for success.