In the Know - January 2024

IN THE

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JANUARY 2024

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TOCR INTERNAL NEWSLETTER

WELCOME TO TOCR! Jovica Stankovski, Kinnelon Office Kathleen Lustig, Saddle River Office Peter Kwon, Ridgewood Office

IMPORTANT DATES Circle of Excellence Applications due January 8th at 5:00 p.m.

Avoid a late fee...pay Greater Bergen Realtors dues by January 10th Agent Appreciation Breakfast... SAVE THE DATE COMING SOON!

TOCR INSTITUTE CLASS SCHEDULE TOCR INSTITUTE WEBINARS ARE WEDNESDAYS AT 9:30 A.M.

Jan 3- New Year's Resolutions for Success with Jodi Monro, Office Manager, Kinnelon Jan 10- Building a Compliant File with Eileen Warbrick, Office Administrator, Ramsey Jan 17- Tax Prep Advice with Meg Young, Finance Manager Jan 24- Introduction to AI with Mike Teehan, Director of IT Jan 31- Ultimate Guide to your SOI with Tony Balliviero, TRIBUS DESTINATION COACHING WEBINARS ARE WEDNESDAYS AT 11 A.M.

Jan 3: Buyer Agency: Demonstrating Your Value as a Buyer Agent Jan 10: Prospecting for Listings Jan 17: Tech Trends from CES 2023 Jan 24: Cost Effective Marketing Strategies Jan 31: Business/Financial Planning to Retire from Real Estate

CLICK TO REGISTER FOR THE NEXT CLASS!

From the desk of TERRIE O’CONNOR Dear TOCR Family, As 2023 has come to an end, I would like to take a moment to reflect and express my sincere gratitude to all of you for your continued perseverance and dedication to Terrie O’Connor Realtors. Despite the challenges we saw in 2023, we remained strong and resilient, hopeful that the coming year will bring better opportunities.

Reflecting with pride and gratitude on our 30+ year journey of providing unparalleled service and dedication to our clients, we aim to enter 2024 with high expectations to continue to deliver and exceed that level of service.

We have made a positive impact in the lives of many through providing necessities to different organizations throughout our communities. I look forward to continuing that momentum this year. Thank you for your support.

On behalf of the entire O’Connor family, I wish everyone good health, happiness and prosperity in 2024. Cherish your loved ones and celebrate the good, no matter how big or small. I look forward to all we will accomplish together in 2024.

Terrie O’Connor Founder and Broker President

TOCR HOLIDAY HOUSE DECORATING CONTEST

AND THE WINNERS ARE...

THANK YOU FOR SPREADING THE WORD! WE HAD 32 HOMES PARTICIPATE IN OUR CONTEST THIS YEAR.

RELO DEPARTMENT A message from the Relocation Department...

Happy New Year! As 2023 has come to a close, we would like to take the opportunity to thank all who participated and share with the company our 2023 Leading Real Estate Companies of the World relocation recap with you. We look forward to working with ALL of you in 2024!

2023 LRE Relocation Recap * We had 30 Closed Outgoing Referrals in 2023 * We sent to 14 states, including: AZ, CO, CT, DE, FL,GA, IL, MD, NC, NJ, NY, PA, SC, VA * Florida had the most transactions with 7 * 50% of the transactions were Buyers and 50% were Sellers * Prices ranged from a low of $135,000 - to a high of $1,110,000 * Your referrals generated $87,339 incoming dollars * The average commission for a referral was $2900 in agent dollars Agents earned their commissions by simply communicating with their sphere of influence and letting them know how we can assist them with their real estate needs anywhere in the United States and in over 70 countries worldwide.

On average, agents received $2,900 for making a phone call!

MAKE REFERRALS PART OF YOUR 2024 BUSINESS PLAN! Here's to your success!

Jodi and Lisa

MARKETING FOCUS Goodbye 2023... Hello 2024!

To set yourself up for success in the New Year, you need to take time to plan out your Marketing Strategy. Begin by creating a list of marketing ideas. Think about what you did last year. What worked?

What didn’t work? Brainstorm and build a marketing activities list for 2024.

A few ideas to get your mind turning...

SOI Email Campaigns E-Greeting Campaign Lead Nurture Email Campaign Email Review Requests Social Media Advertising Digital Advertising Farming Letter/Postcard Campaigns Print Advertising Personal Notes Community Events Event Marketing Website Maximization Volunteer Opportunities Join Organizations Review your list and create your marketing plan. Set your goals. Determine your budget and plan your marketing calendar...monthly, quarterly and yearly.

Utilize the “Developing Your Brand” section of THE IMPACT to help build your 2024 marketing plan.

Then, put your strategy to work!