LINCOLN • JANUARY 2017
John F. Dittman, Chairman
Barry J. Lockard, President/CEO
Stop In & Experience The New
Cornhusker Bank Center Now Open at 8310 ‘O’ Street
• NEW YEAR’S RESOLUTIONS • BUSINESS PLANNING • SUPPORTING NON-PROFITS CLIENT SPOTLIGHTS • PHYSICIANS WEIGHT LOSS CENTERS • TCW CONSTRUCTION, INC.
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JANUARY 2017 Strictly Business
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FOCUSING ON YOUR BRAND 2017 Content Marketing “Musts” Forecasting the trends in the wide world of marketing for the upcoming year is big right now, and we’ve no doubt been paying attention to the industry chatter. Guided by insights offered by Joe Pulizzi, founder of the Content Marketing Institute, who has spent the last year amongst enterprise marketers from around the world and exposed to ongoing research on all things content marketing, we too are weighing in projections for the biggest trends of 2017: Creation of a Real Content Marketing Strategy You guessed it folks, in a world driven by instant accessibility to a wealth of knowledge and information, content that is unique, creative, educational, thought-provoking, useful, or masterfully all of the above plus some, is in high demand. Pulizzi: “In almost every keynote speech I give, I ask the audience members if their organizations have a documented content marketing strategy. Sadly, most do not. Our research tells us that those organizations that do have one, and that review it consistently, are more likely to be successful. Even though you (the expert reading this) might think this is basic, it’s not. We are still too focused on campaigns and talking about our products, instead of truly driving value outside the products and services we offer.” Professional Copywriting Think back to the last thing you read (or scanned at the very least) that was linked, directly or indirectly, to the promotion of a business. I’d bet with the utmost confidence that it happened within the last hour for most. Written content can be repurposed in a wide variety of ways, and make no mistake, it has the potential to profoundly impact your target audience when done properly. From telling your story to delivering need-to-know information, this form of communication and it’s often untapped potential is not to be ignored by those whose goal is to build their brand. You can leverage the power of your voice (by way of good copywriting)
CONTENTS NEWS 4 Business 26 Personnel
35 Non-Profit 45 Health
FEATURE STORIES 60 New Year’s Resolutions 66 Business Planning 72 Supporting Non-Profits
SPOTLIGHTS 20 48 51 58 4
Star City Six Client Spotlight: Physicians WEIGHT LOSS Centers Client Spotlight: TCW Construction, Inc. Travel Series: Destination Colorado
Strictly Business JANUARY 2017
PAIGE ZUTAVERN Lincoln/Omaha - President 402-730-0096 | Paige@StrictlyBusinessOmaha.com
to build credibility, promote engagement, shape perception, foster a deeper connection, deliver pertinent information, add value to your relationships…I really could go on and on, but I’m sure you get the point. You’re not only achieving the goal of establishing yourself as a key resource, but you’re backing it up and driving your point home better than anything else out there. Pulizzi: “Writing still counts, perhaps more than ever. More than not, marketers are abuzz about social media and video without comprehending that most of our communication is still text-and storybased. And frankly, most marketers are really bad at writing. From finding freelancers to becoming a better digital writer, we have more sessions dedicated to writing than ever (yes, even in this age of social media).” Content Promotion So you’re generating more content…fantastic news! But how are you promoting it? If it doesn’t have legs, it’s stuck in place, and thus not able to fulfill its purpose. With the right vehicles for delivery, it’s put in front of the right people, in the right place, and at the right time. Pulizzi: “Great content is one thing, but if you don’t build in a strategy that makes sense for a user experience or leverages technology in the right way, we are all doomed.” To conclude our findings, we’ll again turn to Pulizzi, who makes a point that is probably quite familiar to you Strictly Business readers who have kept up with my monthly column. “One thing is for sure: Content creation and distribution in the enterprise, outside of the content about our products and services, has become both more important and more integrated over the past year.” We’re confident based on our 20+ years spent in the business of promoting our clients through an effective content marketing tool that this will continue, and encourage you to get started! (Source: Content Marketing Institute The Biggest Content Marketing Trends in 2017 contentmarketinginstitute.com/2016/08/content-marketing-trends)
To learn more about how Strictly Business can help you, contact me directly at (402) 466-3330 or visit strictly-business.com/connect. (You can also click on our Staff Letter tab online to view past articles)
COLUMNS 49 53 55 57
Friends4Lunch LIBA; LIBA New Members Lincoln Chamber of Commerce Downtown Lincoln Association
ASK THE EXPERT 17 Berry Law Firm 19 ComPro
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ABOUT THE COVER Cornhusker Bank’s Mission Statement is “We exist to serve by providing solutions for lifelong success.” of being good environmental stewards. A recycling program is in effect The newly opened Cornhusker Bank Center at 8310 O Street is designed with that mission in mind. Designed with state of the art technology and associates who exhibit the bank’s values of caring deeply, delivering the “WOW” experience, building positive relationships and doing life together, the bank is able to offer a complete suite of financial services, all under one roof. Staff invites you to tour the building in the near future. The new location is the bank’s seventh full-service facility and houses corporate offices, as well as retail banking, commercial lending, small business services, private banking, financial services, insurance, wealth management, operations and IT teams. This creates synergies between departments which will enhance the experience for customers and associates. It also holds a community room for use by associates and community groups. John F. Dittman, Chairman, noted, “Cornhusker Bank is excited to be investing in growing and expanding our facilities to meet the needs of our customers, both current and future, and is uniquely positioned to do so with the building sitting on a major entry corridor for the city of Lincoln.” According to Barry Lockard, President/CEO, “The new center is designed to foster our hub and spoke model, allowing us to drive our proven solutions out to each of our existing branches, including the former corporate location at 11th and Cornhusker Highway, which will remain a full-service branch. Each of the existing branches remains a vital component of serving our market with excellence and convenience.” The building contains 55,000 square feet and was built with a philosophy
throughout the building. A master computer system controls lighting, heating and air conditioning, and self-monitors for maximum energy efficiency. The lower level of the building holds the 145-seat community room, a kitchen, a dining/conference room, two shower areas with lockers, a fully-equipped training room, and a lecture room. The first-floor lobby is the center for customers’ retail experience, including an interactive Kids Zone and a striking glass and terrazzo stairway connecting to the second floor. It was designed to foster collaborative interactions, which are the heartbeat of the bank’s 360 model, between retail, lending, mortgage, financial services, insurance, and wealth management. The second floor is a central point for bank associates to help customers create roadmaps connecting them to resources and financial solutions ranging from creating budgets, finding lending solutions for businesses or personal mortgages, to estate planning. The third floor of the building holds an operations area, where the bank staff works in a space with great views and abundant natural light. There are collaborative meeting spaces on this floor to encourage team synergies across our loan processing, operations, IT, and mortgage processing teams. The fourth floor houses executive offices, marketing, communications, human resources/talent development and finance. With the growth of the bank, Cornhusker Bank remains committed to your success, and continues to demonstrate hometown heart with its involvement in the community. For more information about how we may be of personal service to you, please visit us at CornhuskerBank.com, stop by any location, or stop in for a tour of our new building.
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BUSINESS NEWS ReNu Auto Services Opens Up Shop ReNu Auto Services has announced it will establish an office and ser vice center location in Lincoln at 101 Oakcreek Drive, whic h will ser ve as the company’s headquarters moving forward. Locally owned and operated by Nathan Newhouse and Eric Jurgens, ReNu Auto Services has offered services exclusively through online booking since the company was established in 2003. Continued expansion of the business has led to the need to for a physical location to better accommodate its growing customer base. ReNu Auto Services is Nebraska’s leader in automotive reconditioning. Services include minor body repair and rust-proof undercoating; repair of small cuts/imperfections in leather and vinyl and cigarette burns paint touch-up, spot blends, and bumpers; repair of windshield chips, dents and hail damage; stain removal and dyeing of leather, vinyl, and carpeting; and more. For more information about ReNu Auto Services or to request a free estimate, please call Nate at (402) 601-5179 or Eric at (402) 2026915. You can also find ReNu Auto Services on social media: Facebook (/renuyourauto) and Twitter (@renuyourauto)!
Russ’s Market Presents 2017 Lincoln Wine and Food Experience
Why? They have free coffee. Seriously. Every day. Yep. I love our hometown airport.
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L I N CO L N A I R P O R T. CO M
Strictly Business JANUARY 2017
The 2017 Lincoln Wine and Food Experience will be held at the Embassy Suites on Friday, Feb. 24 from 5–8 p.m. This is the ninth year for the event, which has become a favorite of Lincolnarea wine lovers. The Lincoln Wine and Food Experience, presented by Russ’s Market, has raised close to $300,000 for the Lincoln Community Playhouse over the last eight years. Approximately 90 booths will fill the main ballroom, offering an international selection of wines. Foodies can sample fine cheeses, gourmet desserts, beef, seafood, and many unique items. Russ’s Market bakers will be making several varieties of fresh baked artisan breads at the event. In addition to the main ballroom, reserve room guests will enjoy an exclusive selection of reserve wines and a buffet prepared by Russ’s Market Catering to You. The goal for this year’s Lincoln Wine and Food Experience is $45,000, which includes proceeds from a silent auction. General admission tickets for the main ballroom are $50 in advance, $60 at the door. Advance tickets for the reserve room are $70, $80 at the door. Those holding reserve room tickets may enjoy both the main ballroom and reserve room beginning at 4 p.m. Tickets are on sale at Russ’s Market locations in Lincoln. Learn more about the Lincoln Wine and Food Experience at LincolnWineAndFoodExperience.com, and follow Russ’s Market on Facebook and Twitter.
BUSINESS NEWS Showcase Your Business at 45th Annual Nebraska Builders Home & Garden Show Exhibitor contracts are now available for the 45th Annual Nebraska Builders Home & Garden Show, which will be held February 10-12, 2017 at the Lancaster Event Center located at 84th & Havelock Avenue. Show hours are Friday, 1:00 to 9:00 p.m., Saturday, 10:00 a.m. to 8:00 p.m. and Sunday, 10:00 a.m. to 5:00 p.m. With 45 years of history in Lincoln, it’s the largest show in the market. This is a yearly event that’s a community favorite! Reach a year’s worth of customers in three days! Most homeowners believe that face-to-face is the most important source of home improvement information. The Home & Garden Show, which is sponsored by the Home Builders Association of Lincoln, provides a great opportunity to have “face-time” with potential customers. Professionals who display their products and services include: New Home Construction, Remodeling, Kitchens & Bathrooms, Green Living, Pools, Interior Design, Furniture, Landscaping & Water Features, Fencing, Financial & Professional Services, and Food Products, Gifts & Fun Gadgets. Exhibitor contracts are available by calling the HBAL office at (402) 423-4225 or online at www.hbal.org.
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The Normandy Celebrates With Family, Lincoln at Ribbon-Cutting Event T h e N o r m an dy recently welcomed the Lincoln community to share in the celebration as the restaurant was recognized as one of the newest members of the Lincoln Chamber of Commerce. A ribbon-cutting event was held on November 29th, beginning with the formal ceremony officiated by Chamber representatives. It concluded with a reception where guests had the opportunity to mingle and enjoy the restaurant’s atmosphere. The Normandy provided refreshments and hors d’oeuvres, serving up a taste of France to all in attendance. The event also coincided with the recent launch of the new “France at Home” catering offerings. Lawrence de Villiers, owner and executive chef of The Normandy, will personally come to your place and provide a custom-made menu for you and your family or friends. He then preps, cooks and serves everything on-site in the comfort of your home. Whether you have a three course, five course, or seven course meal, his personal goal is to make you feel like you are a traveler in the heart of France. Treat yourself to “France at Home!” For more information or to book your private party, call The Normandy at (402) 476-0606. With the belief that fine dining is an experience everyone deserves to enjoy, The Normandy prides itself on bringing a genuine taste of premiere French cuisine to the Lincoln community. An elegant yet casual French bistro, The Normandy is located at 17th & Van Dorn St. in Lincoln’s charming Indian Village neighborhood. Find out more at www. restaurantnormandy.com.
JANUARY 2017 Strictly Business
Happy New Year! Thank you to all our clients for their continued business and our staff for their hard work - both of which have contributed to our success! Collecting with integrity to protect yours
402-817-3929 • ARSOLUTIONSINC.COM
CarePatrol Celebrates 1st Anniversary in Nebraska C a r e Pa t ro l ’s Nebraska office is celebrating its 1-year anniversary of serving clients in Lincoln and surrounding areas! Theron Ahlman is the owner of the local CarePatrol franchise that helps clients find Assisted Living, Independent Living, and Memory Care communities at no cost to the seniors and families they are helping. As a member of the largest network of senior placement agencies in the nation, clients benefit from access to a wealth of resources and support. A knowledgeable and experienced CarePatrol representative is with the family every step of the way, providing local insight and expert counsel, guidance and reassurance. The company always reviews the care history of the communities before making any recommendations to ensure the safest options are presented, and will then line up the tours and personally accompany the family to each one. “Families usually do not start their search hoping to find communities with the most citations or violations, the worse care history, and the highest staff turnover, but that is exactly what can happen when you search for care on your own,” Ahlman emphasizes. “CarePatrol makes looking for care easy, while saving the family time, money and frustration.” For more information on CarePatrol, please visit www.carepatrol.com or contact Theron Ahlman directly at (402) 580-2116 or therona@ carepatrol.com.
First American Payment Systems Warns of Recent EMV Compliance Scam With the recent transition to the new payment processing systems that accept the EMV chip cards, scammers have been out in full force, taking advantage of those who aren’t yet well-acquainted with the specifics of the new legislation in place. Recently, local business owners have reported a new approach that phone solicitors have begun using as a scare tactic. The scenario goes as follows: You get a phone call from a payment processing company telling you that they’ve been alerted that you’re not in compliance. They tell you that if you don’t rectify the situation during the call or within a matter of hours, you’ll be fined by Visa or MasterCard. They offer you a solution that you can buy directly from them over the phone. So far, the highest amount quoted that’s been reported is $849! The statement that you will be fined directly by a major credit card company is 100% false. First American Payment Systems cautions all business owners that with the new EMV card readers, it’s simply a matter of shifting liability to the business owner in the event an unauthorized transaction takes place and this technology is not in place. There will never be a fine levied against you, but you do have a higher liability if you choose to go without. To find out more about your options, visit www.FirstAmericanNebraska. com or contact Adam Roberts, Lincoln Regional Manager, First American Payment Systems at (402) 261-6700 or amroberts@ firstamericanNE.com. 8 Strictly Business JANUARY 2017
Sutter Place Interiors Introduces New Kitchen & Bath Design Center Sutter Place Interiors is excited to announce the completion of the new and improved Kitc hen & Bath Design Center!
Sutter Place Interiors
Now with a top-of-the-line showroom that features everything you’d need for your remodeling and interior design endeavors in the key living and entertaining areas of your home, Sutter Place Interiors offers an interactive way to select and customize the materials and finishes for your next project. There are displays of two full kitchens and baths, showcasing everything from floor to ceiling, including wallpaper and paint, flooring, tile and window treatments to cabinetry, countertops, and hardware. There is even a full fireplace on display as an example of refacing capabilities. With plenty of samples on-hand, clients can choose from an extensive selection representing a host of top suppliers and manufacturers in the industry, which can all be special-ordered directly through Sutter Place Interiors. Whether you’re looking for unusual, fresh and trending, modern, classic, or otherwise, Sutter Place Interiors will help you create a unique home that reflects your lifestyle and taste. Sutter Place Interiors has a talented team of design professionals on staff with the necessary expertise to guide your project through the entire spectrum of design needs, from initial consultation to completion. For more information, please call (402) 483-2521 or visit www. sutterplaceinteriors.com.
Lincoln SCORE Launches 2017 RECIPE FOR YOUR SUCCESS Workshop Are you thinking of starting a business? Do you need a refresher on the basics of running a business? Lincoln’s SCORE Chapter is here to help with an information-packed workshop series, led by experts in topics relating to starting and managing a small business. Don’t miss this opportunity to create a mock business plan and experience the steps it takes to begin a successful business with the guidance of professionals! Simple Steps for Starting Your Business Workshop - The new 2017 SCORE workshop series breaks it down into five Thursday night interactive sessions from 6:30-9:30 p.m. will be starting again in January: Startup Basics (Jan. 12); Business Concepts (Jan. 26); Marketing Plan (Feb. 9); Financial Projections (Feb. 23); Funding Sources (Mar. 9).
E & GARDEN SHOW M O H FEBRUARY 10-12 BOOTH SPACES ARE FILLING FAST! Call 402-423-4225 or visit www.HBAL.org to reserve your booth today! Brought to you by the
at the 84th & Havelock Pavilions 1 & 4
In cooperation with Southeast Community College and the Small Business Administration, this workshop series will be supplemented with individual one-on-one mentoring to provide help bringing you the utmost benefit for your business idea. Course materials will be provided in class. Individual mentoring sessions will be scheduled at the end of each class so bring your calendar! Course fee = $120. Registration: Southeast Community College at (402) 437-2700. Workshop Location: SCC Jack J. Huck Continuing Education Center Room 406 - 301 S. 68th Street Place - Lincoln, NE.
P&L Technology Named to Inc. 5000 List For the sixth consecutive year, Scantron’s P&L Technology division has been named to the Inc. Magazine 5000 list, which identifies the fastest-growing companies in America. The comprehensive list includes America’s independent entrepreneurs and is based on the percentage of revenue growth comparing years 2013 to 2016. P&L Technology has grown 58 percent in that time. P&L Technology is now a division of the Minnesota-based Scantron Corporation, working in conjunction with Scantron’s Harland Technology Services division. P&L Technology provides cost-effective solutions for businesses primarily in Omaha and Lincoln and is poised to expand services to regional and national based companies. For more information about P&L Technology, please visit www. pltechnology.com. Lincoln office: (402) 742-0118 / Omaha office: (402) 330-9580.
New Year, New Changes to Social Security and SSI Monthly Social Security and Supplemental Security Income (SSI) benefits will see a slight increase in 2017. Some other adjustments that take effect in January of each year are based on the increase in average wages. Based on that increase, the maximum amount of earnings subject to the Social Security tax (taxable maximum) will increase to $127,200 from $118,500. Of the estimated 173 million workers who will pay Social Security taxes in 2017, about 12 million will pay more because of the increase in the taxable maximum. Thresholds for benefits will change slightly next year including the Substantial Gainful Activity (SGA), SSI Federal Payment Standard, and SSI Student Exclusion. Information about Medicare changes for 2017 are available at www. Medicare.gov. For some beneficiaries, their Social Security increase may be partially or completely offset by increases in Medicare premiums. The Social Security Act provides for how the Cost of Living Adjustment is calculated. To read more, please visit www.socialsecurity.gov/cola.
Lutz Named Among the “Best Accounting Firms to Work for” in 2016 Lutz was recently named one of Accounting Today’s 2016 Best Accounting Firms to Work For. This is the sixth consecutive year that Lutz has been recognized with this national honor. Lutz ranked #13 in the midsized firms category, defined as firms with 50-249 employees. The survey and awards program is designed to identify, recognize, and honor the top 100 employers in the accounting industry, who benefit the industry’s economy, workforce and businesses. Firms from across the country entered the two-part survey process to determine Accounting Today’s Best Accounting Firms to Work for. Best Companies Group first evaluated workplace policies, practices, philosophy, systems and demographics. Then, they surveyed employees to measure the employee experience. Combined scores determined the top companies. For more information on Accounting Today’s Best Accounting Firms to Work for program, visit www.BestAccountingFirmsToWorkFor. com. Lutz is the accounting and business solutions firm for businesses and individuals seeking a partner to help energize and heighten financial and organizational success. Born and raised in Nebraska, with offices in Omaha and Lincoln, Lutz’s experienced team simplifies complexities and provides accounting, wealth management, recruiting, M&A and technology services. Lutz embraces your business as its own to spark the right solutions and help you thrive. MIND WHAT MATTERS + WWW.LUTZ.US. JANUARY 2017 Strictly Business 9
Brookelyn’s Hair & Replacement Celebrates 3rd Anniversary
Find a new home for the new year!
Brookelyn’s Hair & Replacement is celebrating three years in business this month! Owner Brooke Ahlman launched her small business in 2014 with the goal of going the extra mile for her customers, creating a business model that enables her to provide a comprehensive line-up of services for clients throughout every phase of the process. Brooke handles everything personally, from the initial meeting and free consultation to the ordering of the hair system and then the installation, cut-in, and regular maintenance. By establishing a lasting relationship as the client’s direct point of contact, and performing all services for them, quality control is achieved as she is not only able to ensure that everything is done correctly, but also to guarantee follow-through on all details exactly as specified. At Brookelyn’s Hair & Replacement, customer service is a priority and you’ll get the personal attention you deserve along with results that will have you looking your very best! Brookelyn’s Hair & Replacement offers non-surgical hair loss replacement services along with regular haircuts, perms, coloring, extensions, updo’s and special occasion styling. Whether you are in need of a hair system or just a fresh trim or new style, Brookelyn’s will help you find the perfect fit for your personal style as well as your lifestyle. For more information on Brookelyn’s Hair & Replacement please visit www.brookelyns.com or contact Brooke Ahlman at (402) 649-0212 or firstname.lastname@example.org.
Tony® Award-Winning Broadway Musical “Cinderella” to Play Lied Center
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Strictly Business JANUARY 2017
Rodgers + H a m m e r s t e i n’s “Cinderella,” the 2013 Tony ® Award-winning Broadway musical from the creators of “The King and I” and “The Sound of Music,” will play the Lied Center for Performing Arts as part of the Glenn Korff Broadway Series for a limited engagement from Jan. 27-29. Tickets for “Cinderella” are still available at liedcenter.org, by phone at (402) 472-4747 or at the Lied Center box office, 301 N. 12th St. Students can purchase tickets at a 50% discount with a valid NCard. With its fresh new take on the beloved tale of a young woman who is transformed from a chambermaid into a princess, this hilarious and romantic Rodgers + Hammerstein’s “Cinderella” combines the story’s classic elements – glass slippers, pumpkin, and a beautiful ball along with some surprising twists. Originally directed by Mark Brokaw and choreographed by Josh Rhodes, the tour is directed by Gina Rattan and choreographed by Lee Wilkins. Music adaptation and arrangements are by David Chase and music supervision is by Greg Anthony Rassen. Orchestrations are by Bill Elliott and are adapted from the original Broadway orchestrations by Danny Troob. The creative team includes scenic design by Tony® Award nominee Anna Louizos, costume design by six-time Tony® Award-winner William Ivey Long, lighting design by Tony® Award-winner Kenneth Posner and sound design by Tony® Award nominee Nevin Steinberg. The Rodgers + Hammerstein’s “Cinderella” tour is produced by Work Light Productions.
Midwest UAV Imaging Paves Way for Drone Marketing in Nebraska Midwest UAV Imaging, Nebraska’s foremost drone provider, has teamed up with Here’s Your Sign to launch a brand new service that’s never before been offered here in our state: drone banner marketing. Be noticed by displaying your business or product in front of hundreds or even thousands of people during large events! Midwest UAV Imaging and Here’s Your Sign will be offering banner marketing at area concerts, sporting events, State & County Fairs and even Husker games. From design to deployment, the professionals at Midwest UAV Imaging and Here’s Your Sign will help elevate your brand, working together to efficiently and effectively deliver your message to a large local audience. Visit Midwest UAV Imaging’s website at www.midwestdronemarketing. com for more information about drone marketing services. Scheduling for 2017 events begins on January 1st. Timeslots will be filled on a first come, first served basis, so book yours before they’re all gone! For additional information, contact owner Jase Robak via email at jase@ midwestuavimaging.com or online at midwestuavimaging.com.
You Drive It. We Fix It.
• Interior Repair • Dent Repair • Paint Repair • Headlight Restoration • Rust Proof Undercoating • Pin Stripes • Windshield Repair Call Nate or Eric today for an estimate! Nate: 402-601-5179| Eric: 402-202-6915
Vahallan Expands Into Russian Market Vahallan, a Lincoln, NE company owned by Dan Nelson, is very excited to announce that its Russian customer Piterra based in St. Petersburg has ordered 100 new sample catalogs. These catalogs will be distributed to high-end interior designers all across Russia. Piterra is a to-the-trade interior design showroom that has a broad reach in the interior design industry in Russia and Europe. Piterra has been a customer of Vahallan’s since 2009 and the interest in Vahallan from Russian customers has been extraordinary. Established in 1997, Vahallan specializes in wall coverings that are designed and hand-painted right here in the Heartland. Vahallan’s work can be found in some of the most stylish and luxurious homes, hotels and businesses in the United States and around the world. For more information about Vahallan, visit vahallan.com, call (866) 795-6682 or email email@example.com.
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LIBA Update: DOL’s New Overtime Rule Blocked by Federal Court On November 22, 2016, federal judge Amos Mazzant, a President Obama appointee, gave employers a Thanksgiving gift by issuing a preliminary injunction enjoining the U.S. Department of Labor from implementing its Final Rule increasing the minimum salary level for exempt employees from $455 per week to $913 per week. The new rule was to take effect December 1, 2016. The ruling was made in a case filed by the State of Nevada and twenty other states, including the State of Nebraska, along with 50 other business organizations which challenged the Final Rule in a companion case which was consolidated with the States’ case, in the U.S. District Court for the Eastern District of Texas. The injunction is nationwide and now allows businesses to put on hold any changes they intended to implement to comply with the new rule. It is expected that the judge’s ruling will be appealed by the Department of Labor. However, if there is such an appeal it may be dismissed by the Trump administration, when the new president takes office in January. - By Jerry L. Pigsley, LIBA General Counsel
Call Titus for a free estimate! (660) 254-1485 | TitusSchrock@yahoo.com www.SchrockCommercialRoofing.com |
JANUARY 2017 Strictly Business
Habitat Announces Storewide Sale Event It’s time for Habitat’s bi-annual storewide sale! This is one of the two biggest sale events of the year, which happen every January and July, and will be taking place this month from the 18th through the 31st. The time of year has come for Habitat to clean up shop after the holidays, clearing out merchandise to make room for all of the new arrivals. Most clearance items will be marked 4060% off, and select categories will also be discounted as in-store specials. Make sure to take advantage of this opportunity to save big on a variety of different items for your home at Habitat!
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Visit and “Like” Habitat’s Facebook page to check out the store’s latest posts and to view the schedule of upcoming events. Serving the Lincoln community since 1975, Habitat remains true to the concept reflected in its name—that a home is your habitat. It’s a place where you should be comfortable, it should reflect your style, and you should enjoy spending time there. As such, at Habitat you can find a wealth of contemporary, unique, fun, and functional items from all across the world to help you create your own habitat. Habitat is located on the northeast corner of 70th & Pioneers. For more information about Habitat, please call the store at (402) 4661522 or visit the website at habitatgift.com.
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No Coast Business Advisors Brings New Nationwide Business Development Program to Nebraska As a member of the North A m e r i c a n A l l i a n c e of Business Brokers, No Coast Business Advisors has joined business brokerages nationwide in offering a new program: NAABB Marketing Academy. This program was launched in November of 2016 after undergoing research, development and testing over the past 5 years. NAABB Marketing Academy was designed to help small businesses become more profitable, whether it’s with the goal of being better positioned to sell or to generate growth and more revenue. It is divided into two parts: getting a business to $100,000 annual profit, the benchmark where a business becomes much more attractive to buyers, and then on past that to the $1M milestone. This makes it a great fit for any business type and model. The partnership between NAABB and No Coast Business Advisors, as a provider of this program to clients in Nebraska, allows participants access to a wealth of information and supplemental materials along with consulting services from a local professional. Offered at a flat monthly fee well below standard rates for consulting straight from a business brokerage, it’s the most costeffective way to get your business on track to meet your goals. The program employs a quick-start approach to growing your business’s cash flow, and easy-to-follow steps for each week over the course of 12-24 months.
Strictly Business JANUARY 2017
For more information, please contact Jethro Hopkins at (402) 217-2833 or via email at firstname.lastname@example.org.
Merger Creates Bromm Nielsen & Mines Three Nebraska government relations firms have announced their plans to merge their business through a new partnership. Bromm and Associates, Coleen Nielsen and Mines Government Relations are merging to expand their lobbying, government relations, issue and association management services in Nebraska. Bromm Nielsen & Mines are veteran lobbyists, former legislators and experts in law and business. The partners include Curt Bromm, former Speaker of the Legislature; Michael Mines, former State Senator; Coleen Nielsen, a former Public Affairs Manager for State Farm Insurance; and Jason Bromm, a marketing and strategic planning business owner. Collectively, the partners have over 50 years of experience in working in or with the Nebraska Unicameral Legislature. Clients include business, agriculture, health, insurance and education interests. Bromm Nielsen & Mines are located in the Hruska Law Center, across from the State Capitol at 635 South 14th Street in Lincoln, Neb., and may be reached at (402) 327-1603 and www.BNMlobby.com.
Feya Candle Co. Hosts Ribbon Cutting at New Haymarket Retail Location F eya C a n d l e Co. has a new home! You can now find all of your favorite c a n d l e s f ro m Feya Candle Co. inside KD Designs, located at 151 N. 8th Street #110 in Lincoln’s Historic Haymarket. To celebrate, a ribbon-cutting event with the Lincoln Chamber of Commerce took place on November 5th.
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Founded right here in Lincoln, NE, Feya Candle Co. provides USA-made, 100% soy wax candles in an assortment of scents that are absolutely divine. Even better, for every candle sold, Feya Candle Co. will buy and deliver a meal to a child in need around the world! For more information about Feya Candle Co. and the company’s commitment to great candles and global outreach, contact owner Sarah Mullins at (402) 540-4162, email email@example.com, visit the website at www.FeyaCandle.com, or connect on social media. Feeding the World – One Candle at a Time.
Freddy’s Opens Second Lincoln Location A second Freddy’s Frozen Custard & Steakburgers opened in Lincoln on Dec. 4, 2016 at 8510 South 30th St. near Wilderness Hills Shopping Center. The Kansas-based fast-casual restaurant made its Lincoln debut earlier this year at 2711 S. 48th St. “The South 27th Street and Yankee Hill Road retail corridor is a thriving hub for business in south Lincoln,” said Ron Oberg, franchise owner. “It’s surrounded by family-oriented neighborhoods and is an all-around great match for our family-friendly concept.” The 3,400-square-foot location seats 118 guests and has additional seating on the patio. Drive-thru service is also available. Hours of operation are Sunday through Thursday 10:30 a.m. to 10 p.m. and Friday and Saturday 10:30 a.m. to 11 p.m. Freddy’s serves lean ground beef steakburgers, Vienna beef hot dogs and shoestring fries, as well as an assortment of dessert treats prepared with a choice of freshlychurned chocolate or vanilla frozen custard. “Enjoying great food fast doesn’t mean your meal should sit in a warming drawer or under a heat lamp until you order it,” said Oberg. “Our menu items are cooked to order, served hot and fresh within minutes.” For more information on Freddy’s Frozen Custard & Steakburgers, visit www.freddysusa.com.
JANUARY 2017 Strictly Business
Say Goodbye to Hair-Loss Anxiety! BUSINESS NEWS
Ignite Family Chiropractic Opens, Hosts Ribbon Cutting
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I g n i t e Fa m i l y Chiropractic recently opened its doors to the public and is now officially accepting clients! To celebrate, a ribbon-cutting event with the Lincoln Chamber of Commerce was held to welcome the practice to the local business community, and the public was also invited. Ignite Family Chiropractic is a family-based chiropractic office that offers chiropractic care at the highest standard possible. Addressing those in attendance, Dr. Sean Bicknase, owner and chiropractor, thanked everyone for their support and also spoke to the founding principles behind Ignite Family Chiropractic. “We feel you deserve the best. You deserve the same amount of care that we and our families receive. We have made regular chiropractic care simple, easy and affordable. When you’re ready to start living to your potential; ready to express who and what you truly are, give us a call – we’re ready when you are. Welcome to the future of chiropractic.” For more information about Ignite Family Chiropractic or to schedule an appointment, please call (402) 604-0711 or visit the website at chirolanding.com/lincoln-chiropractor. Make sure to find and like Ignite Family Chiropractic on Facebook and Google!
Legacy Retirement Communities Launches New Meal Program
A new PLANTRONICS CS540 Wireless Headset is available for a 15-day trial
Beginning in January 2017, Legacy Retirement Communities is unveiling a brand new meal program for their residents featuring local, national and international flavors. Their national award-winning culinary team of certified chefs will be creating 95% of meals from scratch, utilizing locally sourced foods when possible with an emphasis on whole grains, fresh fruits, fresh vegetables and fresh herbs & spices. Scratch cooking is the art of assembling all of the raw ingredients and creating a dish that not only looks delicious, but tastes amazing without all of the hidden additives and preservatives. In other words, foods that aren’t pre-packaged or pre-processed. Fresh hand-cut salmon fillets, fresh poultry and hand cut steaks are just a few of the samplings that the diverse menu will offer.
GET YOURS TODAY! Contact Suzy 402.951.9115 firstname.lastname@example.org
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“Our goal is to offer positive nutrition, and assist those looking to optimize their health by offering diverse choices to even the most discerning diner,” said Robert Darrah, Director of Dining Services for the Legacy Retirement Communities. For more information regarding Legacy Retirement Communities, please visit www.legacyretirement.com or call (402) 436-3000. If you would like to sample some of the made-from-scratch cuisine, please make a reservation by emailing marketing@ legacyretirement.com.
Living in the Yellow Announces Next Basic Pistol Class for Women
A true Wine Bar Experience!
Patty Nun, an NRA Trained Pistol Instructor, has announced their next course being offered Saturday, March 11, 2017 in Lincoln, Nebraska for women who have little or no previous experience handling a pistol.
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“More than ever, women are concerned for their safety. We all know there is no substitute for being prepared and aware of our surroundings to insure the safety of ourselves and our family members. That is the common theme of the training we do at Living in the Yellow,” says Nun. “This is a course for someone who has never held or fired a pistol and does not currently know the difference between a single-action or double-action revolver, or even between a revolver and a semiautomatic pistol. We provide a relaxed setting where women can learn in a safe environment with a trained, professional team that always have safety as the priority.” She adds, “This does not qualify as a concealed carry (CCW) course for women, but is a prerequisite, as we plan to offer a Living in the Yellow CCW course in 2017.” To find out more information or to register, go to www.LivingInTheYellow. org or call Patty Nun at (402) 432-6470.
Concordia University, Nebraska Celebrates 122nd Birthday On Nov. 18, 2016, Concordia University, Nebraska celebrated its 122nd anniversary with a Founders Day celebration that highlighted the school’s rich history and featured the dedication of the refurbished Weller Chapel and Kuhn organ. Faculty members and students packed the newly renovated Weller Chapel to learn about the changes made to the space that has served as the site of daily chapel since its construction in 1953, including the extended stage, stained glass windows, improved seating and refurbished organ. Dr. Jerry Pfabe, professor and Concordia University archivist, presented “Concordia: 1894 to Today.” A worship service followed with a message by Concordia’s campus pastor, Rev. Ryan Matthias, and a performance by the University A Cappella Choir accompanied by the refurbished Kuhn Organ. Installed in 1960, Founders Day marked the organ’s first public performance since 2004. The organ is one of only two Kuhn organs remaining in the United States, the other being located at Lincoln Center’s Alice Tully Hall in New York City. The day ended with a German-themed birthday celebration dinner for the campus and community held at Bottle Rocket Brewing Company in Seward, NE. Concordia University, Nebraska, founded in 1894, is a fully accredited, coeducational university that currently serves more than 2,600 students. Concordia offers more than 100 undergraduate, graduate and professional programs in an excellent academic and Christ-centered community. For more information about Concordia University, Nebraska, visit cune.edu.
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JANUARY 2017 Strictly Business
HIP, OffiCenters Continues Support of Local Non-Profits
Nutrishop Announces Plans to Relocate Lincoln Store
During the month o f D e c e m b e r, H I P, OffiCenters hosted a C E DA R S G i v i n g Tree for c hildren in need. There was an amazing turnout and the HIP, OffiCenters team would like to thank everyone who participated in making this Christmas special for the CEDARS children of Lincoln!
Nutrishop’s Lincoln store is moving!
HIP, OffiCenters is excited to announce that going forward they will be participating as a pick-up location for People’s City Mission Hauler’s Helping Homeless tags. This is a wonderful donation program and HIP, OffiCenters is honored to be supporting it. The tags will be located at the reception desk of HIP, OffiCenters Executive Office Suite, 5000 Central Park Drive, Suite 204. To find out more about how this program works please visit pcmlincoln.org. HIP, OffiCenters is a full-service company offering the tools needed to help a business grow and be successful, beginning with an ideal office environment that’s a productive, inviting and professional space to conduct business. The HIP, OffiCenters team puts a lot of value and importance on strong customer service for both tenants and their clients. Please direct all inquiries about available office space to Lacey Torske or Kylee Dart at (402) 466-3932 or office@ hiprealty.com. More information about HIP, OffiCenters can also be found online at www.hiprealty.com T MARKE al THE HANYTS 1st Annu 3 E S E PR
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The transition is expected to be complete by February. Nutrishop invites the Lincoln community to stop by and check out the new space along with their impressive selection of vitamins, sports nutrition, and weight loss products! Currently in 36 states and approaching 200 locations nationwide, Nutrishop is one of the fastest-growing national retail nutrition chains today. At Nutrishop, you’ll find all of the top brand and the latest cutting-edge nutritional supplements with a low price guarantee and unparalleled customer service. The Nutrishop in Lincoln is locally owned and operated by Leonard Browne. To find out more about Nutrishop, please call (402) 327-0448 or visit www.nutrishoplincolnne.com.
Creation of Model Farm in China to Benefit Nebraska Ag Tech Gov. Pete Ricketts recently announced that the Nebraska Department of Economic Development (DED) had signed an agreement with Chinese officials to create a working demonstration farm, known as the Nebraska (Yangling) Agricultural Sci-tech Park. Under the agreement, the farm will be capitalized and managed by Chinese partners, and will showcase the equipment of Nebraska-based farm equipment manufacturers. The project is a partnership among the State of Nebraska, the University of Nebraska-Lincoln, and the Yangling Agriculture Hi-tech Demonstration Zone located in China’s Shaanxi Province.
Nutrishop has announced plans for relocation to 2600 S. 48th Street near Planet Fitness and Hobby Lobby. Nutrishop’s Lincoln store is currently located at 2901 S. 84th Street with neighbors Eat Fit Go and Dino’s Southside Grille. This location will remain open until the final stage of the move, which is projected to be sometime this month.
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The 80-hectare demonstration farm will assist Nebraska agricultural manufacturers in entering and expanding Chinese markets by demonstrating Nebraska products and technology in a way that will also help improve Chinese agricultural methods. Training and education will be provided through a unique collaboration involving a private sector and public sector partnership among DED, University of Nebraska, Nebraska agricultural manufacturers, Chinese producers, Northwest Agriculture and Forestry University, Yangling Agricultural Hi-tech Industries Demonstration Zone, and the Chinese government. The farm will be managed by a subsidiary of Roffar Holdings. Nebraska manufacturers will provide equipment and technical expertise while the University will provide technical and agronomic advice and assist with farm planning. This will give Nebraska companies a platform to advertise and demonstrate to potential customers and partners. DED, partner manufacturers and UNL are now working in coordination with the farm management company, Northwest Agriculture and Forestry University and the Yangling Demonstration Zone to finalize an operational plan for the farm and develop a management strategy for the next five years.
Salon MohVi & Spa Introduces Volume Hair Thickening System
Salon MohVi & Spa is exc i t e d to announce they’ve added a new offering to their menu of products and services: Volume+ by Hairdreams. Fine hair? Lack of volume? Hair loss? This groundbreaking hair thickening system has been developed by experts in the industry to deliver the dream hair you’ve always wanted, or to restore your hair back to its original thickness. The uniquely-designed hair replacement extensions blend with your natural hair to eliminate any visible balding, thin, or patchy spots or the need for a full wig. With the natural volume and look created by the Volume+ system, you’ll achieve gorgeous hairstyles and enjoy a serious boost of confidence from all of the great hair days ahead. Salon MohVi & Spa is centrally located at 5530 O Street #1 in Lincoln. The talented and experienced team of professional stylists, esthetician and massage therapist at Salon MohVi & Spa share the philosophy of providing extraordinary services at affordable prices. More Vivid, More Vibrant, More Value! For more information or to schedule an appointment, please call (402) 465-5363 or visit www. salonmohvi.com.
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Nebraska Title Acquires Barney Abstract, Title & Escrow Nebraska Title Company is honored to announce the acquisition of Barney Abstract, Title & Escrow, Co, located in Kearney, NE. Nebraska Title Company, a leader in the title and settlement services industry, also has offices in Lincoln, Omaha, Papillion, Beatrice, Crete, Plattsmouth, David City, and Scottsbluff. Whether buying or selling real estate, clients can rely on Nebraska Title Company to make certain the title is sound and the closing runs smoothly. Nebraska Title Company looks forward to continuing to expand its operations statewide with a solid combination of leaders within the industry. For more information about Nebraska Title Company, visit the website at www.nebtitleco.com. The Lincoln office can be reached at (402) 476-8818.
Roper & Sons Announces January Events Each month, Roper & Sons Funeral Care p r o v i d e s educational seminars/events which are free and open to the public. These opportunities are designed to help you live, grow, and plan for your future. This month’s Topic Breakfast, being held at 7:30 a.m. on Thursday, January 19th, features Andrew Loudon, Estate Planning Attorney. Andrew’s topics are always timely and interesting, not to mention very important, pertaining to new legislation, taxes, and planning for your financial health. Roper & Sons Grief Program will now be meeting weekly from 2-3:30 p.m. at the Reception Facility. Please visit the website at www.roperandsons.com to learn more. For more information or to reserve your seat for an upcoming event, please call (402) 476-1225, email firstname.lastname@example.org, or find Roper & Sons on Facebook.
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Silverhawk Aviation Celebrates 25 Years Silverhawk Aviation is proud to celebrate 25 years serving the aviation community in Lincoln and surrounding areas, specializing in charter services, aircraft maintenance, avionics, and aircraft fueling. In honor of their 25th anniversary, Silverhawk celebrated among the Lincoln community, local businesses, and loyal customers with the unveiling of a new Jet Card program. The Silverhawk Jet Card offers exclusive access to the industry’s best rates and terms for private travel, providing the greatest possible value for a safe and remarkable flight. With a focus on service and convenience, Silverhawk Jet Card members experience a truly remarkable flight at an exceptional price compared to other leading jet card providers. Silverhawk Aviation began operations in Seward, Neb. With a growing passion for aviation and making a positive impact on the lives of others, their operation expanded to Crete and then to Lincoln with the opening of Silverhawk’s facility on the general aviation side of the Lincoln Municipal Airport in the mid 1990’s. Silverhawk currently employs just under 80 employees. Putting customers first is the core of Silverhawk’s business. Over the past 25 years, Silverhawk has earned the trust and respect of many exclusive clients and continues to successfully expand their charter business. The charter fleet has flown more than three million miles (equivalent to flying around the world more than 120 times), demonstrating Silverhawk’s growing capacity and dedication to meet nearly any travel need from every client. For more information on Silverhawk’s services or to learn about the Jet Card program, please visit www.silverhawkaviation.com or call (402) 475-8600. JANUARY 2017 Strictly Business 17
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BUSINESS NEWS Good Life Family Chiropractic Celebrates Grand Opening Good Life F a m i l y Chiropractic officially opened its doors on October 31, 2016 and recently hosted a special event to celebrate! Held on December 6th, a ribbon-cutting ceremony officiated by the Lincoln Chamber of Commerce kicked off the festivities. Dr. Jake Tucker, Chiropractor and owner of the practice, addressed those in attendance, expressing his gratitude for their support. “It’s a pleasure to celebrate the opening month of our business with such a warm group of friends and neighbors. We look forward to continuing to meet the health needs of the people of Lincoln and beyond for many wonderful years to come.” Good Life Family Chiropractic, a Maximized Living Health Center, was founded on the premise that each person should have the opportunity to live life to their full potential. Delivering the 5 Essentials of health at the highest level, Good Life Family Chiropractic not only provides the most advanced structural corrective chiropractic care, but implements advanced nutritional testing and counseling, high level fitness programs, and counsel patients on how to decrease toxicity in their environments and create peace in their daily routines. For more information about Good Life Family Chiropractic or to schedule an appointment, please call (531) 289-7100 or visit www. GoodLifeFamilyChiropractic.com.
Platte Valley Distillers Closes $20 Million From CEI Capital Management to Begin Operations Lincoln’s #1 interior design provider Large name brand inventory Extensive experience Custom planning & design Bath & Kitchen Renovation
Visit our showroom today! 5221 South 48th St., Lincoln, NE 68516 (402) 483-2521 | www.SutterPlaceInteriors.com 18
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Platte Valley Distillers has closed on $20 million in New Markets Tax Credit capacity from CEI Capital Management LLC, enabling the company to begin manufacturing high-quality feed for livestock out of distillers grain using a proprietary, patented new process. Distillers grain is an agricultural byproduct of ethanol and grain production. Platte Valley Distillers will use its licensed and innovative technology to capture the protein-rich elements from ethanol production and process it into feed cube and pellet products for livestock. The company will focus on direct manufacture, and expand adoption of the technology to other licensed facilities through the manufacture and refurbishment of production equipment. Platte Valley Distillers’ business is not only a boon to the farmers and ranchers who will able to purchase their product, but also to the surrounding community of Lexington, NE where it will increase jobs, serve as signal of stability in the community, and provide opportunities for future growth and expansion, especially in the agricultural technology sector. The new operation is projected to add 14 full-time equivalent jobs. The financing includes an additional community benefit toward the creation of the next generation of ag-tech workers through a $50,000 scholarship fund for qualifying students. U.S. Bancorp Community Development Corporation provided the New Market Tax Credits equity with Lincoln Savings Bank providing the debt financing for the transaction.
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John S. Berry of Berry Law Firm: “Fighting for a Better Future for Clients” This is an excerpt from a recent interview published by Lawyernomics, by Avvo on November 11, 2016 entitled “Lawyernomics Modern JD Spotlight: John S. Berry.” The Modern JD spotlight series highlights attorneys who come from different practice areas across the country but have one thing in common: they have evolved with the times to meet the needs of their clients and practice. What is your area of practice and why did you decide to get into it? Berry Law Firm has three practice areas, veterans’ disability beneﬁts, criminal defense, and personal injury. My father is a Vietnam veteran and a well-known trial attorney. In the 1970s and ‘80s, he represented many veterans charged with violent crimes, DUIs, and other matters. At that time, he saw a link between veterans’ military service and some of the difﬁculties they were having adjusting back into society. While my father was assisting these veterans with other legal matters, he began to represent some of them pro bono when they were denied VA disability beneﬁts. Since that time, the law pertaining to a veterans’ ability to hire an attorney to represent him on appeal has changed for the better. This allows us to represent veterans for pay after their applications for beneﬁts have been denied. I was inspired by my father to get into this practice and as a veteran myself, I have enjoyed representing my heroes in their ﬁght to obtain VA disability beneﬁts. I’ve served in both the active Army and the National Guard and have been deployed to Iraq and Bosnia. I know what a lot of veterans are going through and I appreciate the opportunity to help them ﬁght for the beneﬁts they’ve earned. How do you think your practice is unique compared to others? What is your ﬁrm’s secret to success? Our veterans’ law practice is unique for several reasons. First, several of our attorneys and staff have been through the VA disability system, and we understand how the VA operates ﬁrsthand. Second, we are veterans ourselves and understand the struggles they have been through. Finally, most VA law attorneys are administrative lawyers. Our background is in trial law. My belief is that trial lawyers have a different attitude and a different approach to preparing arguments than those who solely practice administrative law. How do you use your personality or brand in creative ways to connect with clients? My father was great at using his personality to connect with clients. Since our veterans’ disability practice is national, we represent veterans in all states and territories and now connect through different means. A large number of our clients come from referrals from other satisﬁed veterans. However, because a large number of veterans are not aware they can retain attorneys to represent them on their VA appeals, we have used video for outreach and education. Crisp Video group put together a good brand video with several FAQ videos that have helped us to reach out to veterans on a national level with Facebook, Youtube, and our website PTSDlawyers.com. Where do you ﬁnd inspiration professionally and/or personally? Veterans are the heroes of our nation. There’s also an interesting parallel between the representation of our veterans and our civil and trial practice. As an Army ofﬁcer, I took an oath to support and defend the Constitution of the United States. Our trial practice section lives by the same oath. Attorneys also take oaths to support and defend the Constitution. Having the responsibility of supporting the Constitution of the United States and ﬁghting for a better future for my client is inspirational and motivating. The complete version can be viewed online at: lawyernomics.avvo.com/ modern-jd/lawyernomics-modern-jd-spotlight-john-berry.html. LINCOLN OFFICE: 2650 North 48th Street Lincoln, NE 68504
OMAHA OFFICE: 108 North 49th St., Suite 210 Omaha, NE 68132
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Strictly Business JANUARY 2017
ASK THE EXPERT: COMPRO 402-488-5100 www.comproins.com
by Chris McPike, Vice President ComPro Insurance
2017 Coverage Changes
2017 has arrived. As far as your health insurance is concerned, January means a new insurance company for many people, new benefit plans, changes in networks, deductibles start over (ugh), and new guidelines for prescription drugs. It’s a good idea to check your benefits before the first trip to the doctor or pharmacy to minimize any surprises. There are big changes in pharmacy benefits for 2017. Many plans offer copays for generic drugs only; meaning that you will pay either the full price or a percentage of the price (after network discounts) for your name brand medications. Some pharmacies are NOT in-network, depending on what insurance company you have. •
In an effort to control pharmacy expenses BCBS is making a big change to their pharmacy network and prescription benefits. BCBS will have two tiers of pharmacies – Preferred and InNetwork. Better benefits are available if you visit a Preferred pharmacy. You can search the new pharmacy network at https://www.nebraskablue.com/resources/pharmacy-tools/ find-a-pharmacy CVS and Target will be Out of Network. If you are on a plan with prescription copays, you will be paying a percentage of the drug cost for name brand and specialty drugs. Generics will still have a copay. The copays and percentage amounts will differ based upon if you use a Preferred or In Network pharmacy. Be sure to review your 2017 benefit summary to understand the new benefits.
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If you have an individual policy with Aetna in 2017, Walgreen’s will not be in the network. There are also several independent pharmacies that are not in the Aetna network.
A formulary is a list of prescription drugs and a description of how each drug is covered by an insurance company. Each medication is typically classified as Preferred Generic, Generic, Preferred Name Brand, Non-Preferred Name Brand, and Specialty. Drugs that are not included on the formulary or that appear as Not Listed will not be covered by your insurance benefits. Formularies change annually and sometimes quarterly. You will typically pay a much higher cost if a generic version of your medication is available, but you choose to use the name brand version. Check the formulary of your insurance company to find out how your medications are covered. Do not assume that coverage will be the same in 2017 as 2016. If your medication is not covered, it may be possible to work with your doctor to obtain an exception.
JANUARY 2017 Strictly Business
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Strictly Business JANUARY 2017
BETH Beth Friesen
OASIS SENIOR ADVISORS Beth Friesen, RN, CCM, CSA is the owner of Oasis Senior Advisors, a free, local, communitybased referral placement service for seniors and their family members. Tell us a little about your business. - Oasis Senior Advisors is a referral placement service specifically geared towards seniors who are no longer able to live at home. Our role is to educate and inform clients about the many options here in the Lincoln community and surrounding areas. Any assistance we provide is absolutely free of charge, no strings attached. We work with seniors and their loved ones in order to streamline the process of finding new living arrangements, which unfortunately can be an extremely stressful situation. We also connect clients to other resources they may need. How did you get started in the business? - My mom was diagnosed with Alzheimer’s in 2010, and as a result, I developed a great passion for not only dementia care, but elder care in general. That passion combined with my years of experience as a registered nurse was what prompted me to start my own business, and that was the beginning of Oasis Senior Advisors. What is the biggest challenge you’ve faced professionally? - I’ve found that of those who are going through the process of finding their elderly loved ones new places to call home, and not just anywhere but at a facility that’s the best fit possible for that individual, many do not know that a service like mine exists. By simply applying the right expertise, I’m able to minimize the stress of this process on everyone involved. What has been your most important achievement professionally? Bringing calm to the storms that people are going through during this pivotal time in their lives and all of the changes that it brings. Seeing the tears of relief, and all of the new relationships I’ve made so far, have been rewarding beyond measure. Tell us a little about your family. - I’m married and have three children: Bailey (20), Landon (18), and Lexis (15). What do you see as one of the biggest turning points in your life? - The day I decided to start my own business. What is your favorite thing to do on a day off? - Get organized! Seriously! What is the most unique or interesting thing about you that most people probably don’t know? - I’m an aspiring author and currently have a children’s book about Alzheimer’s disease in the works. What are you the most proud of? - My children, always. What is the best piece of advice you’ve ever received? - You’ll never go wrong if you do the right thing, and the only place where success comes before work is in dictionary. If you could choose only one descriptive word to be remembered as, what would it be? - Optimistic. What local non-profit organization(s) are you passionate about or involved with, and are there any special reasons why? - Alzheimer’s Association and City Impact. What is your favorite book or the last good book you read? - The last really good book I read was How Successful People Think by John C. Maxwell. What is your favorite movie? - Top Gun. What is your favorite TV show? - Fixer Upper. What is your favorite local restaurant? - Venue Restaurant & Lounge. If you could have dinner with one famous person from the past or present, who would it be? - Ronald Reagan. If our readers would like to contact you, how should they do so? - Please feel free to contact me directly to schedule a complimentary consultation and discuss the services we provide at no charge. Phone: (402) 429-8891; Email: email@example.com; Website: lincoln. oasissenioradvisors.com.
STAR CITY SIX
AMBER Amber Mercurio EYES ON LINCOLN
Eyes On Lincoln is a busy, two doctor office that has been serving Lincoln residents for 40+ years. Amber Mercurio is an optician at Eyes On Lincoln. Tell us a little about your business. - At Eyes On Lincoln we pride ourselves in “Comprehensive Eye Care, Quality Eyewear” for the entire family. Our eye exams provide a complete assessment of your eye’s health and vision needs. Our experienced opticians bring many years of experience and offer the latest optical styles and technology. Their expertise assures the frames and lenses fit properly and that the prescription is accurate. How did you get started in the business? - Almost 10 years ago, a friend of mine had an eye appointment. The place she went was in need of an optician and she thought my personality would fit well with this type of job. The only thing about the optical business I knew of was what eyeglasses were, but decided to give it a try. I honestly didn’t think I would last a year; however, 10 years later, after being trained and educated in the optical field, I can proudly say I love being an optician! What is the biggest challenge you’ve faced professionally? - About six months ago I had to make a decision to find the right work environment for me, despite my 9 ½ years of service to my patients. Eyes On Lincoln has given me the opportunity to continue to do what I love to do. What has been your most important achievement professionally? That I have gained the trust of so many families with their eye care needs. The same smiles that come back year after year to see me because they know I will take care of them as if they were my family gives me a great sense of achievement.
Selling Good Businesses to Good People for 37 Years. Call MJ at 402-413-1095 today! www.tworld.com/Lincoln
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Tell us a little about your family. - I am the proud mother of my 15 year old daughter, Valencia Blue. She is my world! What do you see as one of the biggest turning points I your life? – When I decided to move from New York to Lincoln, NE. What is your favorite thing to do on a day off? - When it is nice out, I enjoy fishing or at least being near water. If it’s fall, I’m usually watching football. What are you most proud of? - Knowing I have impacted so many people over the past decade I’ve been in the optical profession. What is the best piece of advice you’ve ever received? - Live every day as if it were your last. If you could choose only one descriptive word to be remembered as what would it be? - Animated. If you had a theme song, what would it be? - Killer Queen by Queen. If you could have a super power, what would it be? - To fly. If you could choose any other profession to be successful in, what would it be? - I’d be a chef. What is your favorite book or the last good book you read? - The last book I read was Into the Wild by Jon Krakauer. What is your favorite movie? - Back to the Future. What is your favorite TV show? - Modern Family. What is your favorite local restaurant? - Mazatlan. Such great food and great employees. If our readers would like to contact you, how should they do so? Our office number is (402) 475-9113, website is www.eyesonlincoln. com, and e-mail is firstname.lastname@example.org. We are located at 3200 O Street, Ste A, on the north side of the street.
JANUARY 2017 Strictly Business
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WYUKA Funeral Home • Cemetery • Park www.wyuka.com | 3600 “O” Street
STAR CITY SIX
BRAD Brad Hulse
LINCOLN FIRST REALTY Established in 2008, Lincoln First Realty is a full-service professional real estate company and a wholly-owned subsidiary of Cornhusker Bank. Brad Hulse is the Managing Broker at Lincoln First Realty. How did you get started in the business? - I have been in the real estate industry for over 10 years now. I worked in the property management world and now have been with Lincoln First Realty for nearly 5 years. What is the biggest challenge you’ve faced professionally? - I obtained my real estate license in late 2006, which was the beginning of the largest real estate recession in the history of our country. Many people were struggling to sell their homes without losing money or having to face foreclosure. To compound problems homeowners faced, the entire U.S. economy followed suit, adding even more pressure to the real estate market. What has been your most important achievement professionally? - Professionally I am most proud of attaining my current position at Lincoln First Realty. When I joined the company there was one office with roughly 12 agents. Now we have two offices and counting, plus nearly 45 agents, and I am proud of being a part of that growth at a company that truly values its Realtors. Tell us a little about your family. - My wife Emily and I have been married for 13 years now. Our oldest daughter, Mya, is a superstar 2nd grader at Norris Elementary School. Our middle daughter, Madison, has a larger-than-life personality already at the age of 5. Then finally my 1-year-old boy Lincoln is the epitome of “Run before you walk.” What is the most unique or interesting thing about you that most people probably don’t know? - I’ve had the opportunity to serve in several different areas because of wonderful people in my life. I was a missionary for the Church of Jesus Christ of Latter Day Saints for 2 years in Buenos Aires, Argentina where I learned and spoke Spanish. I am and have been a leader in the Boy Scouts of America organization. I also worked as the director of governmental affairs for the Realtors Association of Lincoln for several years, where I got to know excellent people who have a true desire to make this city and state better. What is the best piece of advice you’ve ever received? - My father was an executive at Harris Laboratories here in Lincoln for many years. I always knew he was a person of importance at his company and in the biomedical field. I once asked my father, “Dad, what is your title?” My dad replied, “I don’t know son. People get caught up in what their title is or could be one day. I know that I do my best. That’s it.” If you could choose only one descriptive word to be remembered as, what would it be? - Active. If you had a theme song, what would it be? - That’s Life by Frank Sinatra. What is your greatest talent that you don’t utilize in your daily work life? - Adaptability. I’ve always heard people moan and groan at the mention of the word “change.” While I agree that change is difficult, as we advance our own knowledge and understanding of this world, change is beneficial and necessary if we are going to truly progress. What is your favorite local restaurant? - PieZano’s. If you could have dinner with one famous person from the past or present, who would it be? - Michael Jordan.
Strictly Business JANUARY 2017
If our readers would like to contact you, how should they do so? Call (402) 570-0128, email me at Brad@LincolnFirstRealty.com, or visit our website at www.lincolnfirstrealty.com.
STAR CITY SIX
Hair & Fashion
COREY Corey Landrie
In One Location!
Jani-King of Omaha, which serves clients in the Metro and surrounding areas along with its recent expansion into Lincoln, is part of a growing nationwide network of locally owned and operated businesses providing commercial cleaning and janitorial services. Corey Landrie is the Executive Director of Jani-King. Tell us a little about your business. - I work for our Regional Support office in Omaha, NE where we support approximately 45 franchise owners. Initially, we ensure that they are trained and properly equipped to service the agreements that they are marketing to potential clients, and that we acquire for them as well through marketing and prospecting local businesses in their preferred service areas. We then provide quality assurance inspections of all facilities, acting as a second set of eyes to ensure the quality of their work is supporting the Jani-King brand along with the success and stability of their franchises. How did you get started in the business? - I have been in this business since I was about 10 years old. I worked with my best friend, whose parents ran a small family business, doing small jobs like wiping baseboards of facilities or using a small canister vacuum to get dust bunnies out from behind work stations in large call centers. I continued to do this through high school, college, and have since gone on to make a career out of it. What has been your most important achievement professionally? - It’s something that I’m so lucky to get to experience over and over. Being a part of the development and accomplishments of my coworkers and team members is what I consider to be my most important achievement. Helping aspiring business owners succeed and meet their goals is very satisfying on so many levels. I truly love to watch, help and encourage people to get to the next milestone of life. Tell us a little about your family. - I am single father of three boys, ranging in age from a fifth grader to a sophomore in high school. They sure do keep me on my toes! What is your favorite thing to do on a day off? - My sons all play sports and I love nothing more than to watch them smile, compete, and just be young and experience life. What are you the most proud of? - My sons are my pride and joy. Watching their struggles and successes as they become young men has been an amazing journey. What is the best piece of advice you’ve ever received? - Slow down and focus. Operating at a pace that is not manageable will lead to no one’s success. If you could choose any other profession to be successful in, what would it be? - Motivational speaker. What local non-profit organization(s) are you passionate about or involved with, and are there any special reasons why? - Although it’s not necessarily considered to be a non-profit, Children’s Hospital is near and dear to my heart. My son Xander was born with Transposition of the Greater Arteries (TGA), but it was not seen in our ultrasounds or at birth. He almost passed away and was life-flighted to UNMC and then on to Children’s, where he underwent heart surgery to correct the structure of his heart. What is your favorite book or the last good book you read? - Good Leaders Ask Great Questions by John C. Maxwell. If you could have dinner with one famous person from the past or present, who would it be? - John Wooden. If our readers would like to contact you, how should they do so? Phone: (402) 932-0514; Email email@example.com; Website: www. janiking.com/jani-king-of-omaha-commercial-cleaning.
Salon & Boutique Walk-Ins Welcome!
1075 N. 33rd St. (On the corner of 33rd & Y)
Appointments Also Available by Text!
Prices (per ton, does not include delivery)
AGG8 AGG9 AGG5 AGG11 AGG10 AGG12 AGG15
Crushed Concrete (fines) Crushed Concrete (3/4” minus w/fines) Crushed Concrete (1.5” minus w/fines) Crushed Asphalt (1.5”minus w/fines) Crushed Oversized Concrete (3”-8”) Crushed Concrete (3/4” clean) Screened Crushed Concrete (1.5” P219)
Tandem Axle (up to 14 ton) $7.00/ton Side Dump (27 ton & under) $5.00/ton (within Lincoln city limits) TCW Materials Yard 301 “P” St.
$ 9.00 $12.00 $12.00 $11.00 $11.50 $13.50 $13.50
Hours of Service 7 a.m. - 5 p.m. M-F
Saturday Service Available, Call by Noon Thursday to Schedule.
Call office to order & schedule delivery
(402) 475-5030 TCW Construction is a State and Federal Certified DBE We Also Offer Contractors a Convenient Disposal Site Concrete Only, No Charge. Prices Subject to Availability.
TCW Construction, Inc. 141 “M” Street
(402) 416-3269 Crusher Yard
JANUARY 2017 Strictly Business
STAR CITY SIX
PATTY Patty Nun
LIVING IN THE YELLOW
Are You Prepared for the
WE SERVICE ALL MAKES, ALL MODELS! Diagnosis & Repairs • Fluid Services Maintenance Services • Tires • & More STOP IN TODAY! 131 Russwood Parkway 402.486.9880 • inmotionautocare.com 26
Strictly Business JANUARY 2017
Patty Nun is the founder of Living in the Yellow, a local resource focused on teaching key principles of self-defense and personal safety. Tell us a little about your business. - There is no substitute for being prepared and aware of our surroundings to ensure the safety of ourselves and our loved ones. That is the common theme of training we do at Living in the Yellow. We take our name from Cooper’s Four Color Codes (white, yellow, orange and red) for Self Defense Awareness. Yellow is the color representing those who are relaxed, but alert and aware of their surroundings. We currently offer classes for women who are interested in learning about the basics of operating, owning and safely using a pistol. At the end of the day, we go to the range where our team of professionally trained Range Safety Officers mentor and instruct each lady in firing a pistol. Many of the ladies come to class having never fired a pistol, and leave with a new skill and level of confidence. How did you get started in this business? - When I learned of the Aurora, CO movie theater shooting in July of 2012, I was heartbroken. I wrestled with my emotions for a couple of weeks, and finally talked to my pastor, Brad Brestel, to help me sort through the anxiety I was feeling. He encouraged me to talk to the head of security at my church, Cody Blocker, who educated and mentored me on the privilege we have in the United States to be responsible gun owners. What is the biggest challenge you’ve faced professionally? - My training has been primarily through the NRA, whose major purpose is to “promote public safety, law and order, and train citizens in the safe handling of firearms.” Not everyone in our community appreciates the NRA or the privilege we have based on the Second Amendment. What has been your most important achievement professionally? - I am a licensed professional counselor and had an opportunity to spend a month in India this year training over 250 indigenous pastors. Tell us a little about your family. - My husband, Dennis, and I have been married 43 years and have six children (ages 23 to 34). They live and work in Lincoln, Chicago, Phoenix, Huntsville and Honduras. We have four grandchildren, with more on the way! What do you see as one of the biggest turning points in your life? On June 25, 1978 I accepted Jesus Christ as my Savior. Since that date, I have focused on investing in things that last for eternity. What are the most unique or interesting things about you that most people probably don’t know? - I can twirl a fire baton, was Mrs. Nebraska International 1988, and have written two books: The Bathsheba Legacy and In Spite Of It All. What are you the most proud of? - My children, their spouses and families. What is the best piece of advice you’ve ever received? - The Serenity Prayer. What is your favorite book or the last good book you read? - I am a John Grisham legal thriller junkie. The Street Lawyer is my favorite book. What is your favorite movie? - The Sound of Music. A few years ago we traveled to Vienna, Austria and saw sites where some of the scenes were filmed. What local non-profit organizations are you passionate about? Kingdom’s Harvest International, Rancho El Refugio Mexico Outreach, Campus Life, and Lincoln Christian School. If any of our readers would like to contact you, how should they do so? - Phone: (402) 432-6470; Email: firstname.lastname@example.org; Website: livingintheyellow.org.
STAR CITY SIX
ANDREW Andrew Tuzson
EVOL EMPIRE CREATIVE Evol Empire Creative is an end-to-end digital agency headquartered in Lincoln’s Historic Haymarket. Andrew Tuzson is the founder of and mastermind behind Evol Empire Creative. Tell us a little about your business. - Essentially, we focus on managing digital tools that a business owner can use to maximize the profitability of his/her organization. At Evol Empire Creative, there are two sides of the house: creative and marketing. The first encompasses all things creative, where we take projects from concept to completion. This includes branding, identity, web design, web development, ecommerce, photography, videography, podcasting – the tangible things generated specifically to put out into the marketplace for promotional purposes. For the second, now that the client has this shiny new thing, we want their target audience to know about it! Basically, our core competencies in this area are in all of the digital tools you can use to grow your business. This includes citation and data management, on-page and off-page search engine optimization, AdWords, social media management, engagement, and advertising, email marketing, automation marketing, and more. How did you get started in the business? - I’ve been working in web design now for more than a decade. I was working as a junior partner for a firm in the mortgage industry, and tackling a lot of the marketing efforts there. Corporate America wasn’t for me and I decided it was time to grow my own business. I identified that I was happiest when I was creative and building things, and that I had also become proficient in those areas. My wife and I decided that the best way to leverage our skills and still provide for our family was to form our own agency, so we took the leap and started our first venture in Denver out of our basement. That operation proved to be successful, but we wanted to relocate to Lincoln to raise our family here, so we unloaded that shop in early 2016 and began the Lincoln chapter of our story. What has been your most important achievement professionally? - Aside from our growth and success in such a short time thus far, it’s really the workplace culture that we’ve built. It’s a place where people love to come to work and one that is wicked conducive to creativity; we work hard to play hard. Tell us a little about your family. - My wife Angela’s background is in nursing and medicine. One of her master’s degrees is in business administration, so she plays an important role in our business with planning, policy and procedures. She’s also currently employed at CHI and finishing her doctorate. We have three amazing kids - our daughter Eden (9) and two sons, Roman (almost 3) and Finn (just turned 1). What is your favorite thing to do on a day off? - What the hell is a day off? What is the most unique or interesting thing about you that most people probably don’t know? - I have an affinity for history and ancient mysteries, to the point where I’ve built a side company around it. What is your greatest talent that you don’t utilize in your daily work life? - My musical background. What local non-profit organization(s) are you passionate about or involved with, and are there any special reasons why? - We’re proud supporters of, and also honored to work with, the Short Bowel Syndrome Foundation, Lincoln Children’s Zoo, NeighborWorks Lincoln, and Sarah Mullins with Feya Candle Co. If you could have dinner with one famous person from the past or present, who would it be? - Gary Vaynerchuk (#askgaryvee is a must-read!). If our readers would like to contact you, how should they do so? Phone: (402) 318-5741 / Website: evolempirecreative.com.
IN 2017 We Buy, Sell, Trade Quality New & Used Sports & Fitness Equipment
BASEBALL • FOOTBALL EXERCISE EQUIPMENT GOLF • SKATES • & MORE!
402.483.7447 • 48th & Vine PlayItAgainSportsLincoln.com • Mon-Thurs 10-8 • Fri-Sat 10-6 • Sun 12-5
University of Nebraska-Lincoln Soccer & Tennis Complex
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JANUARY 2017 Strictly Business
Daniel Griess Chosen to Lead Facility Systems and Ancillary Services at Madonna Daniel Griess, MHA, FACHE, has been named vice president of Facility Systems and Ancillary Ser vices of Madonna Rehabilitation Hospitals (www.madonna. com). He began his duties Aug. 15, 2016 and is based at the Omaha Campus. In Griess’ dual role, he is responsible for the leadership, organization and direction of the ancillary services lines, contract services and daily plant and related operations for the Lincoln and Omaha Campuses. Prior to Madonna, Griess spent 24 years at Box Butte General Hospital in Alliance, Neb. Thirteen of those years Griess served as the hospital’s chief executive officer, where he oversaw the hospital’s $42 million addition project. He started working at the hospital in 1992 as the laboratory manager before being promoted to vice president of Clinical/Support Services. He became CEO in 2003. Griess’ professional affiliations include being an American College of Healthcare Executives Fellow since 2011 and memberships with the Nebraska Hospital Association and Nebraska Rural Health Association. In mid-October, Dan Steinbach, Madonna’s director of Facilities Management System, announced his plans to retire. During his 21year tenure with the organization, Steinbach has been an integral part of the building and expansion projects on the Lincoln Campus and the planning and construction of the $93 million Omaha Campus.
“Building Relationships Through Craftsmanship” Parking Garages/Stadiums
The Haymarket Theatre welcomes Nathan Norcross as producing artistic director to lead the theatre into 2017 and beyond. After a national search, Norcross was selected to return to the Midwest from New York City where he recently developed and directed new plays with local playwrights.
Honesty - Loyalty - Hard Working Knowledgeable - Dedicated Omaha Lincoln
Strictly Business JANUARY 2017
Nathan Norcross Named Producing Artistic Director of The Haymarket Theatre
NOW HIRING IN BOTH LINCOLN & OMAHA!
A native of Kansas City, Norcross was active in the theatre scene as a youth actor before training at NYU’s Tisch School of the Arts in musical theatre. After graduating and working as a professional actor for a number of years, Norcross transitioned into teaching acting and directing. This led to a burgeoning directing career in Kansas City before earning an MFA in Directing at Florida State University. Norcross went on to be selected for competitive artistic fellowships at Westport Country Playhouse in Connecticut and Studio Theatre in Washington, DC, where he worked side by side with some of the leading directors in the American theatre. Norcross now settles in to a Lincoln artistic landscape rich in the performing arts. In addition to its mainstage season, the Haymarket Theatre is well known locally for its year-round series of youth performance camps. Given his extensive experience with Kansas City’s Coterie Theatre, a nationally recognized theatre for youth, Norcross is eager to spearhead the theatre’s educational offerings as well. The Haymarket Theatre is located at 803 Q Street in the Historic Haymarket District. More information is available at haymarkettheatre.org or by calling (402) 477-2600.
Nic Fett of Real Estate Avenues: The Brokerage, LLC Receives GRI Certification Congratulations are in order for Nic Fett of Real Estate Avenues: The Brokerage, LLC, who earned his Graduate, REALTOR® Institute (GRI) designation in October of 2016. Fett, who began his career in real estate just two years ago, was named the 2015 Newcomer of the Year at one of the largest brokerages in Lincoln, NE. This caught the attention of Real Estate Avenues: The Brokerage, LLC, and shortly thereafter at the beginning of 2016, Nic was offered a position within the firm and signed on as a partner. Nic has always had a passion for helping people as well as an interest in real estate and prides himself on his high level of customer service and his dedication to continuing education. Headquartered on the top floor of the Haymarket Square Building, Real Estate Avenues: The Brokerage, LLC is a full-service real estate brokerage with a modern professional’s approach to residential sales and acquisitions. More information about Real Estate Avenues: The Brokerage, LLC can be found online at www.reathebrokerage.com. To speak with Nic Fett, GRI, MRP, please call (402) 326-5632 or email him at Nic.Fett@REAtheBrokerage.com.
NMotion Hires New Managing Director, Broadens Suite of Startup Services NMotion, a startup accelerator based in Lincoln, Nebraska, has hired a new Managing Director, Beth McKeon, to continue to build and expand the NMotion program. McKeon brings founder and accelerator experience from the broader Midwest startup community and has served as NMotion’s Program Director for the past year. She is excited about the new role and the opportunity to expand NMotion’s services beyond the 90 day accelerator. Founder and previous director Brian Ardinger launched NMotion in 2013 and helped invest in and develop 24 new startups, including Nobl Health, Quantified Ag, MusicSpoke, LiveBy, and Gear Supply Co. He recently co-founded Econic, a consulting firm focused on helping corporations engage with startups and corporate innovation, and will be pursuing this new venture while assisting as an advisor to NMotion.
A Butler Builder® can bring your vision to life. Beth McKeon
While Butler® building systems are pre-engineered, their final design is not predetermined. Using Butler’s advanced engineering capabilities, we can help you design a building from the ground up. Even special design elements like skylights, fascias, and entrance systems can be incorporated to produce not just any building, but your building. For systems that meet your building needs, choose Butler. For the experience and expertise to get the job done, choose us, your local Butler Builder®.
NMotion provides capital, community, and connections to help startups move forward, faster and is part of the Global Accelerator Network, an international network of accelerators. They focus on high-growth software and technologybased businesses in targeted industries of sports/entertainment, agriculture/food, and finance/insurance. NMotion hosted a party open to the public on December 14th as a thank you to Ardinger for his service as the Managing Director and a celebration of McKeon’s transition into the new role. For more information about NMotion, visit www.nmotion.co.
Contact us at 402-475-5030 or visit us on the web www.tcwconstruction.com
2013 BlueScope Buildings North America, Inc. All rights reserved. Butler Manufacturing is a division of BlueScope Buildings North America.
JANUARY 2017 Strictly Business
Escape. Unwind. Refresh. At our new location!
1600 Normandy Court Suite #106
Stop in Today!
Dr. Michelle Walsh Named 2017 Lancaster County Medical Society President Michelle Walsh, MD, was recently elected to serve as president of the Lancaster County Medical Society [LCMS]. Dr. Walsh is a graduate of the University of Iowa Medical School and completed her pediatric internship at Children’s Mercy Hospital in Kansas City, Mo. Upon graduation in 1998, she joined Pediatrics P.C. at 7001 A St., Suite 110, where she continues to practice today. As president of LCMS, Dr. Walsh will help lead collaborative efforts with her colleagues and other community health organizations to provide programs and services to enhance patient care and improve public health and safety. The Medical Assistance Program [MAP] is the signature program of LCMS. Designed to help uninsured and under-insured individuals access high quality medical services, MAP assists approximately 1000 new clients each year access care. For more information about MAP or other LCMS services, contact their office at (402) 483-4800.
Keith P. Hughes, MD Completes New Board Certification Nebraska Foot & Ankle, P.C. (NFA) is pleased to announce that in addition to being a board certified orthopaedic surgeon, Dr. Keith Hughes has also become board certified in wound care. The American Board of Wound Management has awarded Dr. Hughes the designation of a certified wound specialist physician (CWSP), becoming currently one of only a few certified wound specialist physicians in Nebraska. Keith Hughes, MD, has 16 years of experience in wound care. In addition to his practice at NFA, Dr. Hughes holds clinic at the Saint Elizabeth Wound Care Center, a multi-specialty wound clinic. At NFA, 7030 Helen Witt Drive, Suite B, Lincoln, NE 68512, Dr. Hughes treats all orthopaedic conditions, specializing in the care of foot and ankle. With his newly obtained certification, Dr. Hughes will continue to provide expert care for the foot and ankle as well as all orthopaedic conditions. To schedule an appointment with Keith Hughes, MD, please call (402) 420-0400. 30 Strictly Business JANUARY 2017
Geotechnical Expert Steve Nickel Joins Olsson Associates Steve Nickel, MS, PE, has joined Olsson Associates as a geotechnical industry expert. Nickel’s background includes five years as the chief geotechnical engineer for a state highway department and more than 35 years as a consulting engineer. “As an industry expert, Steve will provide technical expertise, innovation and mentoring for the geotechnical engineering teams throughout Olsson,” said Andrew Phillips, team leader for the Lincoln Geotechnical team. Since 2000, Nickel has been a lecturer in the civil engineering department at the University of Nebraska-Lincoln, teaching geotechnical and foundation engineering courses. Olsson Associates offers comprehensive design and consulting services in site/civil, transportation, water, environmental, field operations, survey and facilities. Olsson has nearly 30 offices in the Midwest and Southwest U.S. The employee-owned firm has more than 1,000 employees. For more information, visit www.olssonassociates.com or call (402) 474-6311.
Cheever Construction President Retires, Successor Named Cheever Construction President Wes Oestreich has announced his retirement effective December 31, 2016. Justin Kurtzer, who most recently served as Cheever’s Vice President, has officially stepped into the role as president. Kurtzer has been a key part of the company’s operations for over 15 years. Oestreich joined Cheever as a field superintendent in 1985, and has served as president since 1995. Under his leadership Cheever successfully transitioned to employee-ownership. Along with overseeing this significant milestone, Oestreich was also instrumental in creating a strong company culture focused on talent and leadership development. “The time is right to retire both personally and for the company,” said Oestreich. “I am very confident about Cheever Construction’s future. The company is well-positioned for continued success, thanks to a talented leadership team and the hard work and commitment of associates throughout the company.”
The succession planning process has been underway, and Oestreich will continue to work closely with Kurtzer to ensure a smooth transition in the final months ahead. Headquartered in Lincoln, NE, Cheever Construction is an established and recognized construction firm that brings integrity, expertise, and exceptional professionals who deliver quality work to each project. Cheever is committed to providing specialized solutions and services that align with each client’s goals. Working together, Cheever employees have formed collaborative relationships with clients, architects, engineers and subcontractors, supporting the company’s reputation for superior workmanship and performance. For more information about Cheever Construction, please call (402) 477-6745 or visit the company’s website at cheeverconstruction.com.
Leighun Brabec of HOME Real Estate Receives CRS Designation Leighun Brabec of HOME Real Estate in Lincoln has been awarded the prestigious certified residential specialist (CRS) designation by the Council of Residential Specialists, the largest not-for-profit affiliate of the National Association of Realtors. Realtors who receive the CRS designation have completed advanced professional training and demonstrated outstanding professional achievement in residential real estate. Only 29,000 realtors nationwide have earned the credential. Home buyers and sellers can be assured that CRS designees subscribe to the strict realtor code of ethics, have been trained to use the latest tactics and technologies, and are specialists in helping clients maximize profits and minimize costs when buying or selling a home. For more information about the Council of Residential Specialists, visit www.crs.com. For more information about Brabec, visit www. LeighunBrabec.HomeRealEstate.com.
Brady Ellingson Joins Farm Bureau Financial Services Farm Bureau Financial Services is pleased to introduce Brady Ellingson, as the most recent addition to the South 16th Street office in Lincoln, NE. As an agent, Ellingson is excited about the opportunity to help Farm Bureau client/members prepare for the future and protect what matters most to them by providing products and services that protect families, individuals and businesses. Prior to joining Farm Bureau Financial Services, Ellingson was in the community support industry where he worked with adults with developmental disabilities. Ellingson also holds a degree from Southeast Community College in Lincoln as well as the University of Nebraska in Kearney. On the weekends you can catch Ellingson relaxing on the golf course or spending time with his family at the lake. Securities & services offered through FBL Marketing Services, LLC+, 5400 University Ave., West Des Moines, IA 50266, 877/860-2904, Member SIPC. Farm Bureau Property & Casualty Insurance Company+*, Western Agricultural Insurance Company+*, Farm Bureau Life Insurance Company+*/West Des Moines, IA. +Affiliates *Company providers of Farm Bureau Financial Services.
Lancaster Rehabilitation Promotes Brianna Henry to Transition of Care Coordinator Lancaster Rehabilitation Center is pleased to announce the promotion of Brianna Henry to the position of Transition of Care Coordinator. Brianna has worked as a nurse for Lancaster Rehabilitation Center since August of 2010, most recently serving as a charge nurse within the 293-bed skilled nursing facility. In her new role Brianna will serve as the primary contact for the acute care hospital discharge planners and ancillary referral sources. “This promotion is well deserved, and will work to elevate our admissions team to better serve the discharge planners and referral sources in our community,” states LRC Administrator Amy Fish. “Brianna’s warm and welcoming personality, along with her clinical expertise, make for a perfect fit for the patients and residents we serve,” added Fish. To find out more about the services offered at Lancaster Rehabilitation Center, call (402) 441-7101 or visit www.lancasterrc.com.
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JANUARY 2017 Strictly Business
PERSONNEL NEWS Woods Bros Realty Welcomes Associates Woods Bros Realty would like to welcome Andrea Boettc her, Cody Brinkman, and Sandi Osterman to the Lincolnshire Square office; Amanda Henn, Dylan Plihal, Chris Stuc hl, and Sweney Tidball to the Country Club office; and Diane Brehm to the Wilderness Hills office. These professionals have undergone extensive training and are wellqualified to help their clients in every aspect of real estate, including the latest in electronic document management and the finest technology tools in the area.
Woods Bros Realty is a Berkshire Hathaway affiliate and a whollyowned subsidiary of HomeServices of America, Inc. The full-service company offers 127 years of expertise in real estate as well as experience in mortgage, title, closing, and insurance services. Providing an easier way to Dylan Plihal Chris Stuchl Sweney Tidball buy and sell, over 200 sales associates work with clients in Lincoln, Seward, Beatrice, York, Wahoo, Grand Island, and southeast Nebraska.
For more information about Woods Bros Realty, visit www.WoodsBros.com.
To register: www.southeast.edu/continuing
Check out these Six Sigma classes Lean Manufacturing Training 8 a.m.-5 p.m. Feb. 14-16
Learn how to improve the efficiency of your company, division, unit, or department! Get introduced to Lean Management and learn how to identify and reduce waste, how to stop to fix problems, mistake proofing, KANBAN, five S techniques, Kaizen, and value stream mapping.
Lean Transactional Training 8 a.m.-5 p.m. March 28-30
Lean is NOT just for manufacturing! Some of the greatest opportunities and most powerful results in a Lean Flow implementation come from health, education, government, financial, or service industries. Lean Transactional will focus on customer-valued â€œtransactionsâ€? or deliverables to understand process capability and optimization. 32
Strictly Business JANUARY 2017
-Both courses offered with or without certification. -Both courses will be held at the Jack J. Huck Continuing Education Center, 301 S. 68th St. Place, Lincoln.
PERSONNEL NEWS William Lawlor Appointed Assistant Vice Chancellor for Business and Finance at UNMC William Lawlor has been appointed assistant vice chancellor for business and finance at the University of Nebraska Medical Center. Lawlor, who has been with UNMC for 11 years, has been serving as controller in the business and finance office. In that role, he oversaw financial compliance, general accounting, sponsored programs accounting, bond financing, payroll, and other financial activities. In his new role, he also will oversee risk management, procurement and materials management, real estate acquisition and rental management, and the controller’s office, all campus business operations and other duties. He also will assist Vice Chancellor for Business and Finance Deb Thomas and UNMC Chancellor Jeffrey P. Gold. M.D. A graduate of Lincoln Southeast High School and the University of Nebraska-Lincoln with a bachelor’s degree in business administration, Lawlor also has a licentiate in philosophy degree from St. Michael’s Institute at Gonzaga University in Spokane, Wash.
Union Bank & Trust Promotes Seth Davison, Welcomes Jason Reimers Union Bank & Trust (www.ubt.com) recently promoted Seth Davison to Assistant Vice President in its Agricultural Lending Division and hired Jason Reimers as Director of Facilities. Davison joined Union Bank in 2009 and has experience as a Teller, Customer Service Representative, College Savings Plan Representative, Credit Analyst and Loan Officer. In his new role, Davison will be responsible for working with existing and prospective Ag lending customers and helping them reach their short and long-term financial goals by assisting with their credit and depository banking needs. Davison holds a Bachelor’s degree in Finance with a minor in Economics from the University of Nebraska-Lincoln. He has attended several bank lending schools through the Nebraska Bankers Association, Risk Management Association and the American Bankers Association. Davison is a graduate of Union Bank’s Leadership Development Program. He is a member of the 35th class of The Nebraska LEAD Program and a United Way supporter.
Jason Hardy of SP Group Celebrates Milestones in Life, Career SP Group, P.C. recently hosted a 40th Surprise Birthday Party for one of their longtime CPA’s, Jason Hardy, at Grata Bar & Lounge. SP Group employees, along with Jason’s family and his many friends, joined him to celebrate this milestone event. Jason was one of the first employees hired at SP Group in January 2005, celebrating 12 years with the company this month. He specializes in working with business owners and strives to help his clients minimize taxes and grow their enterprises. Jason is an avid Dallas Cowboys and Husker fan and also enjoys golf, even though he spends more time in the trees than the fairway. Jason always looks forward to his annual Las Vegas trip with his buddies. The SP team subscribes to four core values - real relationships, believing in the power of team, being competitive, and balancing work with family life. Jason exemplifies these values in all he does at SP Group. For more information about SP Group, P.C., please call (402) 420-7758, visit www.spgrouppc.com, or give Jason a call to wish him a Happy 40th!
Reimers came to UBT with more than 20 years of experience in facilities and project management. In his new role, Reimers will lead and oversee all aspects of UBT’s Facilities Department, including space planning, real estate, and vendor and lease management. A graduate of Peru State College, Reimers holds a Bachelor’s degree in Technology as well as an Associate of Applied Science degree in Electrical Technology from Southeast Community College-Milford. He received specialized training at CBRE University and is a licensed electrical contractor. Reimers is a member of the Building Owners and Managers Association. Active in the Hickman Community, Reimers is a volunteer Youth Sports coach, coaching softball and basketball in the Norris School district.
Tabitha Congratulates Virginia Leacock on One-Year Anniversary Tabitha (www.Tabitha.org), your answer for Elder Care, is pleased to commemorate the one-year anniversary of Virginia Leacock, administrator at Tabitha Nursing and Rehabilitation Center. Leacock oversees the day-to-day operations at the main campus as well as the Green House® neighborhood and Journey House SNF for End-of-Life Care. These communities serve the Elders through skilled nursing, rehabilitation, Tabitha Meals on Wheels, long- term care, and end-of-life care. Leacock came to Tabitha with over 22 years of experience in living community operations including assisted living, memory care and skilled nursing. Before her employment with Tabitha, Leacock was the executive director for a large Elder Care organization in Arizona. She has served as the chairman of the Nebraska Assisted Living Association, on the board of directors for the Nebraska Health Care Association, and as an instructor for NALA administrator courses. Tabitha Nursing and Rehabilitation Center, located in the heart of Lincoln, Neb., offers skilled medical, rehabilitation, (including physical, occupational and speech therapies) and personal support with 24-hour access to a registered nurse. Elders receive the benefits of Tabitha’s continuum navigation and social services, available physician services, beauty salon and life-enriching daily activities. JANUARY 2017 Strictly Business 33
PERSONNEL NEWS Lincoln First Realty Welcomes Two New Additions to Sales Team
Bob Rutan of West Gate Bank® Mortgage Named NMA 2016 Lender of the Year
Lincoln First Realty welcomes the latest additions to its sales team, Kim Deubelbeiss and Lisa Johnson.
West Gate Bank® Mortgage is proud to announce Bob Rutan was named 2016 Lender of the Year by the Nebraska Mortgage Association (NMA) at the NMA 2016 Annual Fall Conference on September 22, 2016. The Lender of the Year award recognizes mortgage lending professionals who have demonstrated strong dedication to the mortgage industry and who are involved in community and homeownership initiatives. Rutan is the senior vice president of West Gate Bank Mortgage. He joined West Gate Bank in 2011 with over 20 years of mortgage experience, including underwriting and marketing. Rutan has been an active member of the NMA, serving as president in 2015. “We’re pleased to have Bob’s efforts in the industry recognized by the NMA,” said Mark Hansen, president of West Gate Bank Mortgage. “West Gate Bank Mortgage continues to excel as a result of Bob’s outstanding leadership. With local decision-making, loan processing and servicing, we offer our mortgage clients top-notch service from our team, which positions us to continue our growth in this department.” West Gate Bank® is a full-service community bank focused on Lincoln. Stop by any of our seven branches to experience the local community bank difference and see how Lincoln’s Bank can serve you. Free checking, free gifts and a buy back program for your unused checks and debit cards. Visit www.westgatebank.com for more information.
Kim Deubelbeiss is an experienced real estate professional who has earned a reputation as a top producer in the Lincoln MLS system due to her commitment to hard work and dedication to providing the very best in real estate services. Lisa Johnson is a newly-licensed agent who selected Lincoln First Realty because of its local ownership and supportive business philosophy that gives agents who are just starting out a great advantage in enjoying early success.
Deubelbeiss and Johnson have their office at Williamsburg Village, located in the Cornhusker Bank building at 5701 SW 34th Street. Both Deubelbeiss and Johnson invite anyone seeking professional real estate services to contact them by calling Deubelbeiss at (402) 770-4801 and Johnson Lisa Johnson at (402) 817-8331. More information about Lincoln First Realty, including current listings, can also be found online at www.LincolnFirstRealty.com.
Strictly Business JANUARY 2017
PERSONNEL NEWS Kirkham Michael Promotes Chad Marsh to Nebraska Operations Manager Kirkham Michael & Associates, Inc. recently announced that Chad Marsh has been promoted to the position of Operations Manager for the Nebraska offices. Marsh will oversee operations in Omaha, Lincoln, and York, NE. Chad brings a wealth of knowledge and experience to his new role within the firm. He has been an integral part of the Kirkham Michael team throughout the last 16 years leading survey, design, and construction engineering projects. Chad is also instrumental in developing working relationships with local, state, and federal clients. Kirkham Michael & Associates, Inc. is a full-service civil engineering firm with 70 years of history serving public and private clients throughout Nebraska, Iowa, and Kansas and surrounding states. For more information, visit www.kirkham.com.
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UNL Names Donde Plowman Executive Vice Chancellor, Chief Academic Officer The University of Nebraska-Lincoln has announced Donde Plowman as executive vice chancellor and chief academic officer. Plowman, the James Jr. and Susan Stuart Dean of Nebraska’s College of Business Administration, begins her new role at the university on Jan. 1. The appointment is pending Board of Regents approval. The executive vice chancellor reports directly to the chancellor, is the chief academic officer and is the responsible authority in the absence of the chancellor. Formerly known as the senior vice chancellor for academic affairs, the executive vice chancellor is the intellectual and academic leader at the university with the mission and responsibility of achieving excellence across all areas. Nebraska’s academic deans, other than those in the Institute of Agriculture and Natural Resources, the Student Affairs Office and the Office of Research will directly report to Plowman. Plowman came to Nebraska in 2010. Under her leadership as dean, the business college has experienced steady growth, including construction of a new $84 million, 240,000-square-foot building to open next August. In 2016, the University of Nebraska Foundation awarded Plowman the Harlan J. Noddle Award for Distinguished Development Service for her efforts in raising $150 million for the college, including more than $80 million for the new building. She was also instrumental in forming the Don O. Clifton Strengths Institute made possible by a $30 million gift from the Clifton Family and Gallup organization. During Plowman’s tenure, several new programs have been initiated at the college. They include the CBA Honors Academy, Career Services at CBA, a certificate program in sales excellence, a new master’s program in intercollegiate athletics administration that partners with Nebraska Athletics and a new Department of Business Analytics and Supply Chain Management. College enrollment has increased the last six years by 22 percent with a 14 percent increase in graduate students in fall 2016. Additionally, 50 new faculty members joined the college during Plowman’s tenure. Kathy Farrell, who is chair of the Department of Finance, will become interim dean of the College of Business Administration. She served as associate dean of the college for four years and has been at Nebraska since 1993.
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JANUARY 2017 Strictly Business
PERSONNEL NEWS HOME Real Estate Welcomes Three Associates HOME Real Estate would like to welcome the following REALTORS to the company: Lana Ajnadzic, Jane Summers, and Bob Hoback. These agents can now offer their Lana Ajnadzic clients the service, strength and stability that HOME Real Estate is known for. All HOME agents have undergone licensing through the Nebraska Real Estate Commission, as well as completing an additional training program offered by HOME Real Estate.
HOME Real Estate, an affiliate of HomeServices of America, is the area’s leading real estate company serving the Lincoln, Seward, and surrounding areas. The company’s agents are committed to Bob Hoback providing clients with exceptional service in all stages of the building, buying, and selling process, including real estate, mortgage, title, and insurance. For more information about HOME Real Estate, visit www.HomeRealEstate.com.
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Strictly Business JANUARY 2017
Interiors Joan and Associates Designers Receive ASID Project Awards Professional interior designers Jenny C o l s o n , C o l by Washburn, Beth Settles, and Jerome Bergmeier, all of Interiors Joan and Associates, were recently recognized at the ImpactFULL Awards Banquet for the Nebraska/ I o wa C h a p t e r of the American Society of Interior Designers (ASID).
Jenny Colson received the Gold Award for her wor k on a private residence in the category of Residential, over 4,000 square feet. Beth Settles Jerome Bergmeier Colby Washburn received the Gold Award for her work on a private residence in the category of Residential, over 4,000 square feet. Beth Settles, assisted by Jerome Bergmeier, received the Gold Award for their work on a private residence in the category of Residential, over 4,000 square feet. Photos of the award winning projects can be viewed on the firm’s website, www.interiorsbyjoan.com. The Lincoln studio located at 4131 Pioneer Woods Drive can be contacted directly at (402) 488-2600.
NON-PROFIT NEWS Matt Talbot Maintains 4-Star Charity Navigator Rating, Announces Plans to Hire Director of Business & Finance Matt Talbot Kitchen & Outreach is celebrating the start of 2017 with a renewed 4-Star Rating from Charity Navigator. This is the third consecutive time that Matt Talbot has earned this top distinction. To continue this tradition of strong financial health and commitment to accountability and transparency, Matt Talbot is hiring for a new position of Director of Business & Finance. The need for the position is due to program expansion with new initiatives aimed at securing permanent supportive housing for homeless individuals and families. The Director of Business & Finance will be responsible for the overall management of the agencyâ€™s financial operations, IT, and administration of personnel related activities. Qualified applicants should have a bachelorâ€™s degree with a major in business administration, public administration, or related field with at least 3 years of management experience in those areas. Reporting directly to the Executive Director, this is a full time salaried position that offers excellent benefits in a team centered environment. Interested persons should send their cover letter, resume and completed application (found at mtko.org) to firstname.lastname@example.org.
Cowboy Chicken Hosts Event in Support of A Warmer Day E ve r y ye a r, t h e r e are thousands of Nebraskans who do not have the means to provide winter clothing for themselves or their families. Cowboy Chic ken recently partnered with A Warmer Day, a local non-profit organization dedicated to meeting these essential needs for people right here in the Lincoln community, to help raise funds, collect coats, and raise awareness. Cowboy Chicken hosted a charity event on December 6, 2016 from 5-9 p.m., providing guests the opportunity to enjoy wonderful fireroasted chicken while also helping to warm the lives of those in our community by donating to the cause. Cowboy Chicken also generously donated a percentage of sales from the event to support the mission of A Warmer Day. Events like these help to make sure that no mother has to send her children out in the cold without a coat, no veteran goes cold and no senior citizen has to face the brutal Nebraska winter unprepared. For more information about A Warmer Day, please visit www. awarmerday.org. Located at 2801 Pine Lake Road in Lincoln, Cowboy Chicken is a unique, fast-casual restaurant concept featuring its specialty fare, wood-fired rotisserie chicken. For more information about the Lincoln franchise, including upcoming events to support local non-profit organizations, please call (402) 420-0153 or visit cowboychicken.com.
JANUARY 2017 Strictly Business
Nebraska Sports Council Officers, Board Members Elected
Casey’s General Store Raises $1.5 Million to Help Send Kids to MDA Summer Camp
The Nebraska Sports Council (NSC) Board of Directors elected Jeff Maul as its 15th President at the NSC annual meeting held on Oct. 20, 2016.
Casey’s General Store locations and customers in its 14-state area rallied together to raise a record $1,527,208 million during the Muscular Dystrophy Association’s Summer Camp pinup program to help kids fighting muscular dystrophy and related life-threatening diseases experience a week of fun and friendship at MDA Summer Camp — all at no cost to their families.
Maul, Executive Director of the Lincoln Convention and Visitors Bureau, succeeds retired Nebraska N a t i o n a l Guard Adjutant General Roger Lempke, now a staff member for Senator Deb Fischer. Also elected were Rob Trebilcock as Vice President and Scott Haas as Secretary/ Treasurer. Trebilcock is the Senior Director of Major Giving for the United Way of the Midlands, and Haas serves as the Division Manager of Orthopaedics for CHI Health.
Casey’s General Store has raised more than $8 million since 2006 in support of MDA’s shared mission to find treatments and cures for people whose abilities to move have been compromised by neuromuscular disease - including everyday abilities like walking, running, hugging, talking and even breathing. In addition to summer camp pinup sales, Casey’s contributions from year-round local events help support MDA families, including the Casey’s General Store Muscle Team Dinner & Auction held on Nov. 2, 2016. Casey’s employees regularly participate in MDA Lock-Up events and also are involved in providing activities and volunteering at MDA Summer Camps across the Midwest.
Community Action Partnership Receives Grant From First National Bank of Omaha
Dr. Joanne Owens-Nauslar
Roger Lempke, who served as President the past three years will remain on the Executive Committee as Past President. Elected to the Board of Directors as at-large members were Mike Kemp, Associate Athletic Director at the University of Nebraska Omaha and Dr. Joanne Owens-Nauslar, President and Founder of Fitness Is Living. Members re-elected to two-year terms include: Brian Larrington, Regional Manager for Merial LTD; Elmer Wessel, President of SourceOne; Denise Zwiener, Executive Director of Buffalo County Community Partners; Daryl Korinek, USVB/NCAA Volleyball Official; and Anita Jackson, Cornhusker State Games Disc Golf Director. The Nebraska Sports Council Board meets quarterly and provides oversight for the Cornhusker State Games and other programs and events, which attracted more than 20,000 total participants in 2016. The NSC is a 501 (c) (3) non-profit organization with a mission of providing quality sports competition for athletes of all ages/ abilities and promoting healthy and active lifestyle choices. The organization is privately funded, mostly through participation fees, sponsorships and donations. Learn more at NebraskaSportsCouncil.com. 38
From Aug. 1 to Sept. 5, Casey’s General Store and its associates sold pinups for $1 and $5 contributions to MDA, with the goal of helping send more than 1,900 local kids to MDA Summer Camp through their local office locations. This year’s pinups also included a “buy two, get one free” coupon for 7UP products.
Strictly Business JANUARY 2017
Community Action Pa r t n e r s h i p o f Lancaster and Saunders Counties has been awarded a $5,000 grant from First National Bank of Omaha, which also operates as First National Bank Fremont and First Pictured (from left) are: Heather Loughman (Community Action), Rich Herink (First National Bank), Vi See N a t i o n a l B a n k (Community Action), Jennifer Lamprecht (First National N o r t h P l a t t e . Bank), and Michelle St. Clair (First National Bank). Grant monies will be used to support Community Action’s Individual Development Account (IDA) program, which works to improve the financial wellbeing of low-to moderate-income individuals through the provision of financial education and 4:1 savings match for the purchase of a home, post-secondary education, or small business start-up/expansion. In total, First National Bank of Omaha has awarded more than $1.1 million in community development grants to 51 organizations in Nebraska, Colorado, Illinois, Kansas, South Dakota and Texas. The grants, which support Affordable Housing, Educated Workforce and Economic Development programs, mark the bank’s final disbursement of grant funding for the year. First National Bank awarded a total of $1,840,000 in community development grants in 2016 to organizations across its seven-state service area. To learn more about Community Action Partnership of Lancaster and Saunders Counties, visit www.communityactionatwork.org. To view First National Bank’s 2015 “First in the Community Impact Report” and learn more about the full extent of its community contributions, please visit: https://www.firstnational.com/site/aboutus/in-the-community/index.fhtml.
LHRMA Announces January Meeting The Lincoln Human Resource Management Association (LHRMA) will hold their monthly meeting on Tuesday, January 10th at Hillcrest Country Club at 11:30 a.m. The luncheon topic is Managing the Prescription Drug Landscape and Benefits presented by Craig Andreasen, OptumRx Vice President Client Management. All members of the community are invited to attend this event. Register online at www.lincolnhr.org with a deadline of January 6th. LHRMA’s mission is to be the go-to resource on people management for the community by connecting professionals to solve everyday problems, providing quality education, collaborating with community leaders, and leading change for our industry. The organization is comprised of 400 HR professionals from the greater Lincoln area and welcomes new members. For more information, please visit lincolnhr.org.
Woods Bros Foundation for Giving Raises $16,400 for Local Nonprofits in 2016 Members o f Wo o d s Bros Realty’s Foundation for Giving committee recently gave local c harity organizations $16,400 in funds raised throughout the year. The Woods Bros Realty Foundation for Giving was established in 1987 by Pace Woods, Sr. to support those less fortunate in local communities. Every time a Woods Bros Realty sales professional closes one side of a transaction, the agent makes contribution to the Foundation, which is then matched by the company. Each fall a committee of agents—selected by their offices to serve four-year terms—reviews all the requests and determines funding. A Woods Bros agent or employee must sponsor each request accepted by the Foundation. This year, the transaction donation total was $11,800, with a last-minute appeal from the committee that raised an additional $4,600. Since the inception of the Woods Bros Realty Foundation for Giving, more than $347,200 has been donated. Charities receiving 2016 donations include: Bridges to Hope, St. Monica’s, Lincoln City Libraries, Food Bank of Lincoln, Lincoln Arts Council, Capital Humane Society, Hope Harbor in Grand Island, Lincoln Community Playhouse, Habitat for Humanity – Lincoln, Voices of Hope, TeamMates, Friendship Home, Huntington Elementary School, Lincoln Children’s Museum, YMCA Strong Kids Campaign, Elliott Elementary School, The Bridge Behavioral Health, Cedars Youth Services, CASA for York County, Make a Wish, Seward Youth Center, Habitat for Humanity – Grand Island, Pinewood Bowl, and Young Life. 2016 Foundation for Giving committee members were (left to right): Russ Quick, Cindi Hahn, Co-Chairpersons Arla Meyer and Judy Sasek, Betty Sims, Shelly Nitz, Susan Vacarro, Staff Representative Nickie Casburn, Tyler Reynolds, Pat Schmit, Linda McCall and Jayne V. Debus. Woods Bros Realty is a Berkshire Hathaway affiliate and wholly owned subsidiary of HomeServices of America. The full-service company offers more than 125 years of expertise in real estate as well as experience in mortgage, title, closing, and insurance services. Providing an easier way to buy and sell, nearly 200 sales associates work with clients in Lincoln, Seward, Beatrice, York, Wahoo, Grand Island, and southeast Nebraska. For more information about Woods Bros Realty, visit www. WoodsBros.com.
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JANUARY 2017 Strictly Business
Nebraska Community Foundation Elects Board Members Nebraska Community Foundation is pleased to announce the election of Damon T. “Dan” Bahensky of Kearney to its board of directors. Bahensky has been a lawyer in Kearney since 1977 and is a partner in the law firm of Parker, Grossart, Bahensky, Beucke, Bowman & Symington, L.L.P. Bahensky has a deep commitment to community volunteerism, serving on the boards of the Kearney Area Chamber of Commerce, Central Nebraska Goodwill Foundation, Nebraska Golf Hall of Fame and the University of Nebraska Foundation. He is past president of the Kearney Library Board, Good Samaritan Hospital Foundation, Citizen Advocacy of Central Nebraska, and Kearney State College Foundation. Bahensky is past chairman of the Kearney Area Community Foundation, University of Nebraska Alumni Association, and Good Samaritan Hospital. Five current members have been re-elected to serve three-year terms on the NCF board: K.C. Belitz, Columbus; Casey Garrigan, Omaha; Judy Parks, Papillion; Lynn Roper, Lincoln, and Greg Vasek, Lincoln. Nebraska Community Foundation is a statewide 501(c)(3) organization using charitable giving to build prosperous communities. NCF provides training, strategic development, gift planning assistance and financial management to volunteer leaders of community-based, organizational and donor-advised funds serving more than 250 communities. In the last five years more than 36,000 contributions have been made to NCF affiliated funds, and more than $125 million has been reinvested to benefit Nebraska communities. Visit NebraskaHometown.org for more information.
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TeamMates to Recognize Mentors, Students, School Staff, Community Partners at Annual Event The annual Te a m M a t e s Recognition Event Dinner and Awards celebration takes place on Thursday, January 26, 2017, from 5:30 to 7:30. The event is reserved for TeamMates matches, school staff and invited honorees. The event celebrates National Mentoring Month and features an award ceremony to honor outstanding mentors, school facilitators, and student achievement. Sue Enquist, hailed as a softball “coaching legend” by ESPN, will give the keynote presentation about achieving excellence by consistently putting forth your best effort. Enquist concluded her 27-year career as head coach of the UCLA Bruins in 2006 and has gained the reputation as a dynamic motivational speaker. In addition to producing innovative softball instructional materials and authoring the book 101 Offensive Drills for Softball, her book on leadership is scheduled to be released later this year. The TeamMates program secures in-kind donations to be able to provide this special evening. The venue and dinner are very generously donated by Premier Catering. The keynote presentation by Enquist is being made possible by HUMANeX Ventures. Registration is required. Seating is limited and the registration may close before the published sign up date of January 13, 2017. To register and complete the needed forms, mentors and school staff may register online at www.lincolnteammates.org.
Cabela’s, Harry and Reba Huge Foundation Offering Women in Leadership Scholarships Cabela’s, the World’s Foremost Outfitter of hunting, fishing and outdoor gear, together with the Harry and Reba Huge Foundation, will be awarding $10,000 scholarships to four female graduates of Nebraska high schools this spring. Cabela’s Women in Leadership scholarships are part of an initiative by Cabela’s leaders to encourage young women to become leaders of the future. This is the fifth year Cabela’s has partnered with the Harry and Reba Huge Foundation to issue these scholarships, which will be awarded to women who graduate in the spring of 2017 and plan to attend college in the fall of 2017. Scholarship winners may attend any college or university. Not only will the students receive $10,000 — $2,500 a year for four years — they also will have opportunities to receive mentoring from women in leadership positions at Cabela’s and possible internships with the company. Applications will be due Feb. 6 and are available through the ScholarshipQuest website (www.educationquest.org), the Harry and Reba Huge Foundation website (www.thehugefoundation.org), or from high school counselors.
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Bright Lights Names New Board Members Bright Lights, Lincoln’s summer e d u c a t i o n enrichment program for elementary and middle sc hool students, is pleased to announce four new board members and the 2017 executive Adam Holz Kelley McKay committee members. Joining the board are Adam Holz, account consultant at SolutionOne; Kelley McKay, recruiter at Lincoln Electric System; Jennifer Morand-Ackerman, director of marketing/ assistant vice president at West Gate Bank; and Damian Shotkoski, CPA at Shotkoski & Associates (not pictured). All of these new members bring strong leadership skills, nonprofit experience and a passion for education to the current Board of Directors. Their talents will support the Bright Lights mission of providing children with authentic, Jennifer Morand-Ackerman hands-on learning adventures each summer. The 2017 executive committee includes: • President – Brandy Johnson, external affairs manager at Black Hills Corporation • Vice President – Stephanie Rodriguez, senior human resources coordinator at Olsson Associates • Secretary – Monica Henkenius, community volunteer • Treasurer – Jake Muhleisen, vice president commercial loans at Union Bank & Trust • Past President – Brad Penner, public relations counsel at Firespring Having just celebrated its 30th year, Bright Lights is an independent nonprofit organization providing quality summer learning for students in kindergarten through eighth grade. The emphasis of the program is to prevent summer learning loss while providing opportunities for children to explore their interests through classes with STEAM-based (science, technology, engineering, arts and math) activities or curriculum. Further information on classes, registration and how to support the program is available at BrightLights.org.
JANUARY 2017 Strictly Business
NON-PROFIT NEWS Annual MLK Jr. Breakfast Set for Jan. 13 at Radio Talking Book Service Seeking Embassy Suites in Lincoln Volunteers When you attend the Martin Luther King Jr. “Freedom Breakfast” in January, you will help local students achieve their dream of attending college. The 24th Annual MLK “Freedom Breakfast” will be held Friday, Jan. 13, 2017, at the Embassy Suites Hotel in Lincoln. The breakfast is from 7:30-8:30 a.m., and doors open at 7 a.m. Tickets are $20, and there’s also an option to sponsor an individual or group. Dr. Hank Bounds, president of the University of Nebraska, will be the keynote speaker. Additional comments will be made by Southeast Community College President Dr. Paul Illich, Lincoln Mayor Chris Beutler, Lincoln Public Schools Supt. Dr. Steve Joel, and University of Nebraska-Lincoln Chancellor, Dr. Ronnie Green. The event is sponsored by SCC, UNL and LPS. Proceeds from the breakfast will go toward scholarships for students in Lincoln. Last year, six $1,000 scholarships were awarded. “The MLK breakfast typically draws hundreds of participants who represent the rich cultural, ethnic and generational diversity in our community,” said Jose Soto, vice president for Access/Equity/Diversity at SCC and one of the event’s organizers. “It’s a time of reflection and unity in recognition of Dr. King’s contributions to our nation and community.” For more information on this event or to purchase tickets, contact Ed Wimes at firstname.lastname@example.org.
Radio Talking Book Service needs your voice! RTBS serves the state of Nebraska with a mission to provide human-voiced print information to individuals who have visual or physical disabilities which prevent them from reading printed material. Volunteers bring the printed word to life for over 3,000 blind or visually impaired Nebraskans, and they would love to hear your voice on the radio too. Volunteer opportunities include reading live or recording programming for the Radio Talking Book Network, reading and recording text books and course material for the Listening Link program, as well as administrative and community engagement volunteer positions. “Radio Talking Book volunteers enjoy giving our listeners a world of information,” says Volunteer Coordinator, Sybil Mahan. “RTBS programming gives the listener the opportunity to be well informed and to look forward to what is happening every day.” Please contact Sybil at (402) 572-3003 or email@example.com. Visit rtbs.org to learn more, to listen to RTBN, and to sign up to volunteer today.
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NON-PROFIT NEWS Alzheimer’s Association to Host Annual Statewide Gala For the second ye a r, t h e Nebraska community will be coming together at the 2017 Statewide Growing Hope Gala with a single united goal – to end Alzheimer’s disease and find Nebraska’s first survivor. Although this is only the second year the Alzheimer’s Association Nebraska Chapter has had the opportunity to host an event representative of the whole state, the tradition of the annual Gala has been woven into the tapestry of our community for many years. The 2017 Alzheimer’s Gala will be a Roaring Twenties themed event taking place at Nebraska Innovation Campus in Lincoln on February 11, 2017. The event includes a cocktail hour, dinner, silent auction and entertainment by Brewksy’s Food & Spirits, “Blazin’ Pianos – the Midwest’s finest dueling piano show.” Individual tickets or tables can be purchased online at alz.org/nebraska. If you are interested in sponsorship opportunities, please contact Megan Myers at firstname.lastname@example.org. Alzheimer’s disease is a growing epidemic and the nation’s sixthleading cause of death. As baby boomers age, the number of individuals living with Alzheimer’s disease will rapidly escalate, increasing well beyond today’s more than 5 million Americans to as many as 16 million by 2050. The Alzheimer’s Association is the leading voluntary health organization in Alzheimer care, support and research.
CFA Society of Nebraska Recognizes Member Milestones CFA Society of Nebraska recognizes and congratulates the following members who have achieved a significant number of consecutive years of professional development in CFA Institute’s continuing education program in 2016. These individuals have demonstrated an ongoing commitment to the highest standards of competency and ethics, which sets them apart from others in the investment management profession. 30 Years: John H. Conley, CFA, with D.A. Davidson & Co. (pictured) is being recognized as one of only nine people in the world to complete 30 consecutive years of professional development achievement. 10 Years: Dr. C. Shawn Bengtson, CFA, WoodmenLife; Jeffrey S. Birdsley, CFA, BTC Capital Management; Brett Dale Carson, CFA, Carson Wealth Management Group; Dr. Richard A. DeFusco, CFA, University of Nebraska - Lincoln; Randall A. Johnson, CFA, Talent Plus, Inc.; Ryan D. Johnson, CFA, Ameritas Investment Partners; Paul J. Kramper, CFA, Mutual of Omaha Companies; Clinton T. Rushing, CFA, D.A. Davidson & Co.; Scott A. Wendt, CFA, First Nebraska Trust Co. CFA Society of Nebraska is an association of local investment professionals consisting of portfolio managers, security analysts, investment advisors, and other financial professionals. As a member of CFA Institute, the CFA Society of Nebraska connects members to a global network of investment professionals. Find out more at www.cfasociety.org/nebraska or www. cfainstitute.org.
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Cash Prizes Awarded to Winners of BBB’s “Start With Trust” Video Contest High school students can gain valuable creative and marketing experience and earn cash prizes for themselves and their schools by producing one minute videos based on the theme “Start With Trust” (BBB’s tag line) in a contest sponsored by BBB’s Foundation. All students in grades 9–12 may submit an entry. They can work in teams of 2-4 persons or individually to produce and market their videos. First Place prizes of $500 will be awarded to both the creators of the winning videos and to their schools, and Second Place prizes of $250 will be awarded to the creators of the runner-up videos and to their schools or to a charity if the students are home-schooled in both metro Omaha and metro Lincoln. Submission deadline is January 13, 2017. For more information go to bbbinc.org and click on the Student Video Contest icon or call Jeff Niebaum at (800) 649-6814 #8550.
Woods Charitable Fund Elects New Board Member, Officers Woods Charitable Fund, Inc., a private grant-making foundation, announces the election of officers and a new member to its Board of Directors. Ed Wimes was elected to the Board during the Fund’s November board meeting. Wimes is owner of E&S Consulting, which provides leadership coaching, human resources management, diversity/inclusion strategies and more to public and private firms and institutions. Before retiring in 2015 to start his consulting business, Wimes served as Special Assistant to the President of the University of Nebraska and for 14 years as the University’s Assistant Vice President/Director of Human Resources. A lifelong resident of Lincoln and retired Army Officer, Wimes has donated his time to the community in numerous capacities including service on nonprofit boards for the Clyde Malone Community Center, the Community Health Endowment, the NAACP and CASA for Lancaster County. He also helped co-found Project ALL through Leadership Lincoln, which works to train new leaders and increase diversity in community decision-making. Wimes has been recognized as the Bud Cuca Servant Leader of the Year, with the Leola Bullock Community Service Award and the Dr. Martin Luther King Jr. Humanitarian Award. He fills the vacated seat of Orville Jones III, who served on the Woods board from 2011-2016 and was Board Vice Chair from 2015-16. Woods Charitable Fund also elected officers at its November meeting. Those elected were Donna W. Woods, Chair; Carl Eskridge, Vice Chair; Hank Woods, Treasurer; Michael J. Tavlin, Assistant Treasurer; and Tom Woods, President and Board Secretary. Nelle Woods Jamison, Ernie Castillo and Candice Howell are continuing members of the Board.
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Woods Charitable Fund makes grants twice a year to tax-exempt organizations seeking funding for Lincoln-focused programs in the areas of Human Services, Civic & Community, Education and Arts & Culture, and in 2017 will award funding through a new Breakthrough Initiative Grant program. For more information on funding guidelines, call (402) 436-5971, visit the Fund’s website at www.woodscharitable.org or write to Kathy Steinauer Smith, Tom Woods or Angie Zmarzly at 1248 O St. Suite 1130, Lincoln, NE 68508, or at email@example.com.
Lincoln South Rotary Club Awards Grant to Proyecto Cultural The Lincoln South Rotary Club and The Rotary Foundation awards $1,000 to Proyecto Cultural. P roye c t o C u l t u r a l is dedicated to the preservation of Hispanic Culture. Through a select group of young leaders they bring exciting cultural enrichment programs to the community. The goal is to increase cultural awareness by providing enjoyable and significant educational performances, and to expand the diversity of the audience in a gang-free and drug-free environment. This grant is part of a program that allows clubs to support local organizations. Club funds are matched through a program of The Rotary Foundation based on donations by the local clubs. Specifically this grant was used to help the dancers of Grupo Folklorico Sangre Azteca purchase costumes and materials for props. Pictured are Lincoln South Rotary Club’s Clay Ehlers and Juan Rodriguez of Proyecto Cultural. Lincoln South Rotary is a Service Organization that supports a variety of activities. In addition to Proyecto Cultural, the club and its members recently supported Mourning Hope and the Dictionary Program (for all 4th Grade Students). Want to be a part of this type of service to our community? Visit www. lincolnsouthrotary.org and contact the organization for more information.
Chocolate, CHOCOLATE, Chocolate! On Saturday, January 14th, 2017, The Historic Haymarket will be filled with the sweet smell of chocolate! The event is from 7:00 p.m. - 1 0 : 0 0 p. m . , a t Pinnacle Bank Arena. The 31st Annual Chocolate Lover’s Fantasy fundraising event brings professional & local chefs together with chocolate connoisseurs, to raise money for The Historic Haymarket District! In addition to serving delectable chocolate delights, entertainment will be provided by Darryl White Jazz Trio and a Silent Auction will be featured. Chocolate Lover’s Fantasy event tickets are only $35 each. Tickets can be purchased online at www.lincolnhaymarket.org, at the door or at these Haymarket businesses: Burlington Antiques, From Nebraska Gift Shop, Ten Thousand Villages and The Mill. Follow Chocolate Lover’s Fantasy Haymarket on Facebook! The Lincoln Haymarket Development Corporation, a non-profit board, is committed to continuing the economic development, revitalization, preservation, and growth of Lincoln’s Historic Haymarket District. Proceeds from the 31st Annual Chocolate Lover’s Fantasy event will help the Historic Haymarket continue to provide community events such as the Haymarket Farmers’ Market and to preserve and protect the historic nature of the district while promoting such educational tools like the Haymarket Walking Tour.
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This donation was made possible through Tour de Brew LNK and the hundreds of participants. In 2013, Moran’s and Cycle Works hosted the inaugural Tour de Brew LNK. Tour de Brew LNK is a fun, leisurely bike ride and charity pub crawl held once a month on a Thursday evening through the spring and summer. The event provides a fun way to unite the community and support local charities. The ride is open for anyone over 21 to participate and features a different craft brewery and charity each month. Tour de Brew has raised over $25,000 for local charities including Cedars, The Lincoln Bike Kitchen, Child Advocacy Center, Lincoln Animal Ambassadors and more. This winter edition of Tour de Brew LNK is dubbed Tour de Brrr and it is sure to warm up your spirit. Tour de Brrr will be February 11, 2017 and will benefit The Foster Care Closet. For more information on participating in Tour de Brew LNK please visit www. tourdebrewlnk.com. CEDARS provides a safe, secure place for over 2,500 children each year. It is the mission of CEDARS to help children who have been abused, neglected, and homeless achieve safety, stability, and enduring family relationships. Visit www.cedars-kids.org for more information.
Lincoln Heart Ball Highlights American Heart Month Mark your calendar for Feb. 18, 2017, as the American Heart Association brings the annual Lincoln Heart Ball to The Lincoln Marriott Cornhusker Hotel. Chaired by Jeff Noordhoek, Christy Phillips and Shawn Traudt, the Lincoln Heart Ball is the annual black-tie optional gala benefiting the American Heart Association’s lifesaving mission of building healthier lives, free of cardiovascular diseases and stroke. Over 400 individuals from Lincoln’s business, medical and social communities are expected to attend the gala, which is themed “Playing For Your Heart.” Tables and individual tickets are on sale now at www.heart.org/ lincolnheartball. For information on sponsorship opportunities, contact Kerry Massey at (402) 875-7382 or firstname.lastname@example.org. The evening starts at 5:30 p.m. with a silent auction and cocktails then moves on to a plated dinner. The Heart Hero children and a survivor will be honored during the Heart Ball, which celebrates the American Heart Association’s work and mission, and the lives saved and improved because of our donors and volunteers. The 2016 Lincoln Heart Ball raised over $180,000 for the American Heart Association. In the past five years (2011-15), the American Heart Association has funded 29 studies in Nebraska at a cost of $4,096,304 including $2.3 million in 2015.
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The Lincoln Heart Ball is just one of many events for the American Heart Association in February, which is American Heart Month. The free Lincoln Red Dress Dash is Feb. 2 and National Wear Red Day is Feb. 3. Visit the American Heart Association – Nebraska Facebook page at www.facebook.com/HeartNebraska for more information.
HEALTH NEWS Lincoln Vision Center Now Offering Corneal Reshaping Therapy (CRT) Lincoln Vision Center is pleased to announce that the practice offers Corneal Reshaping T h e r a py f o r their patients. Corneal Reshaping Therapy (CRT) is a non-surgical, FDA approved approach to vision correction. A specially-designed contact lens is worn only at night to gently reshape the cornea, eliminating the need for daytime glasses or contact lenses. With significant advances in the diagnostic technology used to measure the corneal shape and in the materials being used for vision retainers, CRT has become a viable alternative for all types of patients, including those with astigmatism. Lincoln Vision Center is a state-of-the-art eye clinic offering fullscale optometric care. Their personalized, professional service uses the latest in eye care technology to provide care for patients of all ages, from infants through seniors. For more information about Corneal Reshaping Therapy, please contact Dr. Jeremy Baumfalk of Lincoln Vision Center at (402) 464-3156, via email at email@example.com, or visit www.lincolnvisioncenter.com.
Physicians WEIGHT LOSS Centers Selects Clinic With A Heart as Fundraiser Beneficiary During Breast C a n c e r Awareness M o n t h , Physicians WEIGHT LOSS Centers in Lincoln teamed up with other franchises nationwide to support the cause. Physicians WEIGHT LOSS Centers vowed to match every pound lost by clients at the Lincoln location during the month of October with a $1 donation to a local non-profit organization, and recently carried through with that promise. Clinic With A Heart (clinicwithaheart.org) was chosen as the 2016 recipient in support of their efforts to provide basic health care services to those in need in the Lincoln community. This organization is dedicated to serving the needs of the most vulnerable segment of our population who do not have access to medical care or the means to pay for it. Hopefully this donation will help to change the health outcomes of many, just as Breast Cancer Awareness Month helps to spread awareness about the importance of screening and early detection. This year, make sure to watch for more events with Physicians WEIGHT LOSS Centers Lincoln location to benefit local charities, and get involved if you can! Find out more about Physicians WEIGHT LOSS Centers in Lincoln by visiting pwlclincoln.com, calling (402) 483-7952 or emailing info@ pwlclincoln.com.
JANUARY 2017 Strictly Business
HEALTH NEWS UnitedHealthcare’s “Solutions for Caregivers” Resolve to Donate Blood Regularly in Honor Provides Resources to Help Nebraskans of National Blood Donor Month UnitedHealthcare has expanded availability of Solutions for Caregivers, a program for employers that features in-person, telephonic and online resources designed to help caregivers save money and more effectively provide assistance to the people they support. Nebraska is one of the first states in the nation where the program is now available to employers of all sizes with either self-funded or fully insured health benefit plans. Nearly 34 million people nationwide provide unpaid care to a loved one 50 or older, according to the National Alliance for Caregiving. Many caregivers would benefit from relevant resources that can help them provide the best care possible, but they often don’t know where to start. To help caregivers get started and access valuable resources, Solutions for Caregivers is available to all Nebraska employers at no additional charge for employees to use the online services. The program offers various resources for caregivers, aging or disabled Americans, and their health care providers, including helpful information, a marketplace, and available support services. A number of large employers have already introduced the program to their employees when it was available as a pilot initiative, encouraging their workforces to take advantage of the available resources. For more information, visit UnitedHealthcare at www.uhc.com or follow @myUHC on Twitter.
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For medical emergencies, ongoing treatments, and surgeries, blood is the staple upon whic h a patient’s life depends. There is no substitute for blood. The Nebraska Community Blood Bank’s only hope is the blood received through volunteer donations from people like you. Did you know that less than seven percent of the population provides 100 percent of the blood that is used for transfusions? In addition, more than four million people get a second chance at life each year because of blood transfusions made possible by volunteer blood donors! Blood donations are a life-saving gift with the power to bring more tomorrows. Make a resolution to become a routine Nebraska Community Blood Bank blood donor in 2017. All are encouraged to donate blood at least once per season. Regular donations are needed for whole blood, double red cells, and platelets—call today to find out the right donation type for you! To book one appointment or even a full year, call (877) 488-9414 or visit donor.ncbb.org/web. As a way to thank blood donors for their selfless diligence, you will be eligible for incentives and promotions that are offered throughout the year. This includes drawings for men’s basketball tickets in January!
HEALTH NEWS Nebraska Hearing Center Announces Expanded Hours Nebraska Hearing Center, which has been operating in Lincoln for over 40 years, has expanded office hours in Seward and Beatrice. The Seward office is now open every Thursday from 9 a.m. – 3:30 p.m. Nebraska Hearing Center’s full-service office is located in the Seward Senior Center at 1010 Manor Drive. Nebraska Hearing Center’s full-service office in Beatrice is located at 301 S. 6th Street. The office is now open every Wednesday from 9 a.m. – 4 p.m. Nebraska Hearing Center offers free hearing evaluations. The Lincoln office is centrally located at 5625 O Street, Suite 104. Call (402) 486-3737 to schedule your free evaluation at any of the office locations.
New Laser Procedure Now Available at Women’s Clinic of Lincoln Wo m e n’s Clinic of Lincoln, P.C. has a new, innovative treatment now available to clients: FemTouch™ Vaginal Laser Rejuvenation. FemTouch is a CO2 laser specifically designed to treat a wide variety of symptoms that commonly appear as we age. These may include urinary incontinence, vaginal dryness/irritation, or painful intercourse. This procedure may dramatically improve your quality of life. These treatments may be used as a non-hormonal alternative to vaginal estrogen.
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It is fast, efficient and hassle-free! Generally, 2-4 treatments are needed for optimal results. Since these treatments are minimally invasive they are also pain-free, take only minutes to complete, and require no downtime. Dr. Stephen Swanson, MD, FACOG is a specialist in Menopause Evaluation and Treatment at Women’s Clinic of Lincoln, P.C. He is a member of the NAMS North American Menopause Society with 30 years of education and experience in assisting women during this special time of their lives. Dr. Swanson and his excellent nurse practitioner staff are available for this procedure and many other options. Consultations are provided on hormone and non-hormone aids in menopause, sexual dysfunction, bladder dysfunction, osteoporosis, dietary and health issues, and more. To learn more about FemTouch™ Laser Vaginal Rejuvenation, contact Women’s Clinic of Lincoln, P.C. at (402) 484-4231 or visit www. womensclinicoflincoln.com to view a brief educational video. Look Better, Feel Better! Located at 220 Lyncrest Drive, Women’s Clinic of Lincoln specializes in obstetrics and gynecology and has been providing comprehensive care to women in the Lincoln community for over 30 years. Main office: (402) 434-3370.
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Physicians WEIGHT LOSS Centers is an independent, locally owned and operated resource here in Lincoln that’s part of a nationwide network of medically-guided weight loss centers. Give us a brief synopsis of what your company does. Our specialty is healthy weight loss, with a focus on changing behavior and establishing new habits so that a person’s lifestyle supports his or her continued success. We want you to lose the weight, we want you to keep it off, and we want you to do it safely. How long have you been in Lincoln? Physicians WEIGHT LOSS Centers has been in Lincoln for 7 years now, but the company’s roots date all the way back to 1978. Who are the owners/important executives? Nancy and Jethro Hopkins are co-owners of PWLC Lincoln. What do you think makes you different from other companies similar to yours? As far as I know, locally, we are the only independent specialty clinic focused strictly on weight loss that has medical personnel on staff. We do this primarily to ensure the health and safety of our clients, but also to provide them with the support in the key areas that will ultimately determine their success all in one place. This also allows us to work with clients who have pre-existing health conditions such as diabetes, cancer, heart issues that would usually preclude them from dieting without serious risks involved. We change people’s lives by giving them weight loss options that are healthy and permanent, but that don’t require continued use of our products forever either. What is the most unique or interesting thing about your business that most people don’t know? Our facility operates exactly as a medical clinic would – we have registered nurses on staff as well as the support services of a licensed mental health practitioner for behavioral guidance, our staff members have a variety of certifications, and we work under the supervision of doctors. In fact, we are a referral clinic, meaning a lot of our clients were referred to us from their primary physician because of our practices. As such, some of our clients have been able to get reimbursed for their weight loss program through their health insurance plan/provider. This won’t cover upfront costs, but with your physician and PWLC working together to submit the necessary paperwork to your insurance company upon request, it’s a possibility to explore but largely depends on the insurance company. But, I think it’s important that more people are aware of this so they are able to take full advantage. What is one of the biggest challenges that your company has faced? Ironically, our best quality is tied to our biggest challenge - reminding people we are here and that we’ve been here for 40 years because our method works and we do it the right way. We even guarantee what we do works. But in the weight loss industry, whether it works or it doesn’t, people tend to go after the new trend or the latest fad and forget that they only reason you’ve lasted the test of time is because you’re actually helping people. What has been your most important achievement as a business? As the new owner for Physicians WEIGHT LOSS Center as of March of this year I would say my biggest achievement was very minimal
Strictly Business JANUARY 2017
disruption during the transition stage. We were there for our clients under the previous owners, and as the new owners we are still there for them in the same ways. It was a smooth transition that I would consider unnoticed by our clients. What do you like about doing business in Lincoln? Lincoln is a big small town. You get to know your clients and develop lasting relationships. When you do things right people know and vice versa. I believe this helps keep the playing field even for quality local businesses, as evidenced by how many there are here. What kind of community organizations/groups are you involved with? We are actively involved with LIBA. I am a strong believer that LIBA gives small businesses a voice. We are also involved with and support the work of Clinic With a Heart and the Children’s Advocacy Center. It’s our belief that as a locally owned and operated business, it’s our duty to help make our community a better place, so 100% of our efforts are directed towards local organizations.
What changes have you seen in the industry and your company in the past few years? Our society has been fixated on instant gratification and quick-fix dieting, so there’s always something new on the market. These fail to address the time it takes to literally reprogram a lifetime’s worth of bad habits. If you don’t fix the underlying problem, nothing will change long-term. Physician’s WEIGHT LOSS Centers has been around for more than 40 years, and for the most part has done business the same way during that time. This is because we’ve put everything in place that’s necessary to find a way that does work for each individual. What do you see happening with the business in the next five years? We plan to continue helping people do weight loss in a way that’s healthy for them and sets them up to succeed in reaching their goals. Corporate wellness has really caught on in recent years, so we plan to branch out more there and offer our services to local companies.
Physicians WEIGHT LOSS Centers - Lincoln is located at 5377 S. 34th St., Suite 200 in Williamsburg Village. Find out more about Physicians WEIGHT LOSS Centers by visiting pwlclincoln.com, calling (402) 4837952, or emailing email@example.com. Call today to speak with a counselor or to schedule a convenient free consultation!
FRIENDS4LUNCH Last Month: Venue
Venue Restaurant and Lounge, located at 70th and Pioneers, is a local favorite and the heart of Lincoln cuisine. Our Holiday Edition Friends4Lunch featured a fun ugly Christmas sweater theme and brought new and old friends alike together to celebrate the upcoming holidays. Thank you to everyone that joined us for a very festive Friends4Lunch! Being gluten-free certified along with the signature creations from the deep heart of the kitchen, Venue serves as the ultimate place to gather and dine for any occasion. Their exceptional mixologists and amazing team welcomes all guests with the promise of unique eats, crafted cocktails, an affordable menu and outstanding catering and events services, with a passion for the utmost hospitality.
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Next Month: Greenfield’s Greenfield’s Restaraunt serves fresh, casual-style breakfasts and delicious lunches and dinners. Choose from a great mix of dishes, from their signature breakfast casseroles and griddle items to their crowd pleasing burgers, soups and sandwiches, all enjoyed in a distinctly warm and welcoming environment. Greenfield’s also offers a catering menu to serve groups small and large. Whether you’re looking for a hearty breakfast to start the day, a unique and delicious lunch with friends, or a date night with your sweetheart including great food and some local Empyrean ales or the wines the management has hand-picked to offer to their guests, Greenfield’s will not disappoint. To join us for lunch at Greenfield’s on January 10th, 2017, please RSVP to Office@StrictlyBusinessOmaha.com or give us a call at (402) 466-3330. Plus, bring a new friend along with you and you just may win a free lunch on us. We’ll see you there!
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Friends4Lunch is one of our continued monthly networking events held at one of our favorite local restaurants. The tradition was established in the hopes of offering a casual way to make valuable connections with friends and strangers alike in the area over lunch while supporting our clients and enjoying their amazing cuisine.
2800 N. 83rd St. • www.AccessFamilyMedicine.com
JANUARY 2017 Strictly Business
Strictly Business JANUARY 2017
CLIENT SPOTLIGHT JANUARY 2017 Strictly Business
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Strictly Business JANUARY 2017
LINCOLN INDEPENDENT BUSINESS ASSOCIATION by Coby Mach, President & CEO
402-466-3419 • www.liba.org
Why The Fuss Over Roads? In December, the Lincoln Independent Business Association (LIBA) offered a few concerns about the proposed update to the Long-Range Transportation Plan and how it will impact the future growth and development of our city’s roads infrastructure. First, and maybe most important, is the fact that this plan update explicitly states that it relies on the assumption that the city wheel tax will increase at a rate of $5 per vehicle every five years. It is our concern that incorporating this language establishes an expectation of future tax increases and circumvents the public conversation we believe is necessary before implementing such increases. LIBA also has concerns about how the proposed update handles future roadway capacity issues. Major arterial roadways like 84th Street, O Street, and Highway 2 that currently carry high traffic volumes will continue to carry heavy traffic loads and commute times are likely to increase. The current plan identifies a number of these types of streets as candidates for widening to carry up to 6 lanes of traffic. The new plan shifts focus off of widening these streets. City staff has defended this shift in focus by suggesting that traffic congestion issues can be better addressed by making changes at busy intersections and by adjusting the timing of traffic lights to maximize traffic flow. As our city continues to grow, we must plan for more traffic. We have some serious concerns with what this shift in focus might mean in the long-term. According to the proposal’s calculations, if the proposed LRTP Update is adopted, 11% of Lincoln’s roadways will be considered “congesting” or “congested” by 2040. Currently 1.5% of our roadways are designated as “congesting” or “congested.” This nearly 10% increase in congestion is extremely concerning because the proposed update also notes that “much of current and future congestion occurs at intersections,” and that “intersections are where most vehicular crashes occur.” The policies in this plan and its shift in focus from adding more capacity becomes an issue of future safety in our community. If we do not implement policies that focus on these capacity concerns now, we risk allowing serious safety issues to creep up on us, leaving us with limited options to fix these problems in the future. As the proposal itself notes, “[a] project that costs $10M today will cost $20M in 2030, and over $32M in 2040.” If we delay investment in critical widening projects and the city gets too far behind, it may end up costing us a lot more -- financially and in increased congestion and commute times -- to make these improvements in the future. The proposed update calls for the investment of $992.4 million in roads maintenance, $702.5 million in roads construction, and $228.5 million on other roadway-related expenses, for a total investment of about $1.9 billion in roads. The plan spends $514.4 million, an amount equal to more than 21% of our total available future transportation dollars, on alternative modes of transportation such as trails and transit system expansion. It seems difficult to justify spending more than 21% of our infrastructure dollars on a trails and transit system that does not serve 20% of Lincoln’s daily commuters. In fact, the proposal itself notes that at present more than 90% of Lancaster County residents drive or carpool to work, and only 5.9% use alternative modes. Trails are no doubt a nice amenity, and a transit system surely serves a purpose for those Lincolnites who do not have the means to transport themselves. Even so, it seems reasonable to expect that the investment be apportioned between roads and alternative modes in a way that better reflects the reality of how each are used. The fact is that the large majority of Lincoln residents rely on our roads to conduct their day-to-day activities. LIBA asked our city officials to make changes to the plan. As of the print deadline, a decision had not been made. LIBA studies and promotes these types of issues that are important to businesses and our community. If you have an interest in joining LIBA, please call me at (402) 466-3419. LIBA membership is not restricted to just businesses. We also have “individual” memberships for those who want to help influence our local government decisions.
LIBA NEW MEMBERS
Brady Ellingson: Farm Bureau Financial Services Brady Ellingson is an insurance agent for Farm Bureau Financial Services (FBFS), which has been insuring Nebraskans for more than 75 years. Through FBFS, Brady can provide you services for auto, home, and life insurance as well as investments and farm or commercial coverage. Brady has been a Nebraskan all of his life and knows the importance of providing topquality customer service and a dedication to his clients that is unmatched in the industry. With an office located in Southwest Lincoln, Brady is easily accessible during normal business hours but can be reached by phone and email 24 hours a day. To say hello, contact Brady Ellingson today at (402) 421-4733 or by email at brady. firstname.lastname@example.org.
The Rabbit Hole Bakery W i t h We d d i n g Season and Valentine’s Day right around the corner, The Rabbit Hole Bakery is your one-stop shop for everything sweet for that special day. The Rabbit Hole Bakery also caters office parties, birthdays, and other special occasion. Stop in or call ahead to pre-order for your event. Located in Lincoln’s Historic Haymarket, The Rabbit Hole Bakery offers handcrafted desserts, a number of flavors of coffee and loose-leaf tea, and specialty cocktails to pair with your desserts. Indulge your imagination with a decadent treat after dinner, a show, or a movie. The Rabbit Hole Bakery is located on the corner of 8th and Q on the lower level of the Old Tool House. For more information on The Rabbit Hole Bakery and the dessert and drinks options available, visit therabbitholebakery.com or call (402) 975-2322.
Sutter Place Interiors A newly acquired division of Willet Construction, Inc., Sutter Place Interiors provides a complete suite of interior design services.
Sutter Place Interiors
Located at 5221 S. 48th Street, Sutter Place Interiors remains a locally owned and operated retail store best known for showcasing gorgeous high-end furnishings, lighting, window coverings and accessories. Owners Rick and Marcia Willet have been actively involved in the remodeling industry for over two decades. With the new partnership, customers now have access to the convenience of a local, one-stop shop for remodeling projects. They can also now experience the new and improved Kitchen & Bath Design Center at Sutter Place Interiors, which opened at the end of 2016. For those looking for an extraordinary experience, Sutter Place Interiors will deliver, with a mission to help clients create a unique home that reflects their lifestyle and taste. Sutter Place Interiors has a talented team of design professionals on staff with the necessary expertise to guide your project through the entire spectrum of design needs, from initial consultation to completion. For more information, visit www.sutterplaceinteriors.com or call (402) 483-2521. JANUARY 2017 Strictly Business 55
Strictly Business JANUARY 2017
LINCOLN CHAMBER OF COMMERCE by Wendy Birdsall, President
402-436-2350 • www.lcoc.org
Looking Back, Looking Forward
January always brings a sense of hope and renewal. As we look forward to another year of growing jobs in Lincoln and raising our national profile, I do so with confidence based on our successes in 2016. Membership in the Lincoln Chamber of Commerce grew to an all-time high of 1,760 individuals, businesses and non-profit’s. We are excited that more and more organizations are seeing and experiencing the value of a Chamber membership. Lincoln received numerous awards and rankings from national publications including a number one ranking from ”Global Trade Magazine” for Best Workforce, a number one ranking from “Forbes” magazine for Cities for Job Seekers and a number three ranking for Nebraska from “Forbes” for Best States for Business. You can see a complete breakdown of Lincoln’s national rankings on the Lincoln Chamber website: www.lcoc.com. Other Lincoln Chamber accomplishments I want to highlight for 2016: Produced and distributed a new Relocation Guide to enhance Lincoln’s marketing effort and to help sway individuals looking to relocate for employment Launched two new websites (livelovelincoln.org and startuplink.com) designed to support Lincoln’s national reach and provide a one-stop location for resource information for startup businesses Created LNK DNA week to combine previously separate YP Week, Startup Week, Lincoln Calling music festival and other community events Successfully lobbied for funding from the State of Nebraska to begin the East Beltway project while ensuring construction begins on the South Beltway by 2020 The Lincoln Partnership for Economic Development (LPED) also points to a number of successes. Lincoln’s startup business scene has become nationally recognized and the awards are a direct result of the innovation and entrepreneurship promotional efforts from the Partnership. Here are a few more LPED accomplishments to highlight from last year: Job growth continues to flourish in Lincoln with 4,500 more jobs over just one-year ago. Worked through the Nebraska Legislature to expand internship opportunities and enhance incentive provisions for startup businesses and high-impact innovation In November, “CBS This Morning” ran a four-minute news story on the Silicon Prairie and named Lincoln and its startup community specifically The Lincoln Convention and Visitors Bureau enjoyed the highest single month for Lodging Tax collection in the history of Lancaster County. Among the events driving the record year were the USA Volleyball Olympic qualifying matches and the World Ten Pin Bowling youth championships. Other CVB highlights for 2016 include: Hosted USA Roller Sports 2016 Indoor National Championships at a new venue, Speedway Village. All five roller sports disciplines were featured together for the first time, resulting in increased attendance Women of Faith returned to Lincoln for a third time at Pinnacle Bank Arena. Lincoln was the only city on the tour with a population under approximately 1 million 82-percent of all proposals were for regional and national events a five year high As I look forward to 2017, I can’t help but be excited for what’s ahead for Lincoln. New businesses are starting every day as a result of the work of the entrepreneurship community. New employers are looking to Lincoln because we have worked together to ensure our city is vibrant and people are choosing to stay in Lincoln to join the workforce each year. I know the next 12 months will hold something special for Lincoln’s future.
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The Chamber’s mission is to improve the lives of Lincoln residents by providing increased economic opportunity and can only be accomplished together. For more information, please contact Jaime Henning at email@example.com.
JANUARY 2017 Strictly Business
Strictly Business JANUARY 2017
DOWNTOWN LINCOLN ASSOCIATION Count on us for EVERY Season by Terry Uland, President 402-434-6900 • www.downtownlincoln.org Black Circle Records Finds Its Groove
Formerly a rest stop in the 1920s, a storage shed in its later years and an apartment unit, the gray-bricked building south of the Grand Manse is one of Lincoln’s most mysterious and long-standing buildings. Today, Black Circle Records fills its space with used and new vinyl, CDs and record players. Owner Doug Frank sat down with Downtown Lincoln to talk about his new business and his feelings on the resurgence of vinyl. Downtown Lincoln: Are you the only person running Black Circle Records? Doug Frank: Yes, I’m only owner. I have two other guys who are former students of mine and they’re working part-time. I just retired from teaching this year. I taught in Lincoln and at Millard South in Omaha, which is the last school I taught at before retiring. DLA: What subjects did you teach? Frank: Speech and debate for almost 30 years. DLA: Why did you decide to run a vinyl shop as part of your retirement? Frank: I’ve worked in record shops before and I wanted to kind of get back into it but I wanted to make sure it made sense money-wise to do so. Vinyl had sort of keeled over and died; it had been that way for a long time. Then younger people started buying it, and though still a niche market its popularity had increased a lot. I figured let’s shoot for that and kind of go from there. DLA: Are you a vinyl collector yourself then? Frank: Oh yeah, big time. I’ve got hundreds of records at home. I worked in record stores when I was in high school and college and then the advent of the CD and all that came with it. I always enjoyed [working in a record store] and thought I should give it a shot and see how it works. DLA: How do you feel about the resurgence of vinyl? Obviously you hope it lasts since you’ve just opened a record store. Frank: One of the reasons why I wanted to get into this area is because of the University. I’m always amazed when college kids come in here [and I see] what they’re looking at. They’ll grab an A$AP Rocky record or something like that but they’ll also grab a Neil Diamond record. Whether it’ll last or not, I mean there is a difference in fidelity if you’re an audiophile, but I think people like having a physical copy of something. There’s artwork, information about the artists. It’s those things you don’t get with a digital download. I think a lot of people have missed that. DLA: Have you been in bands before? Frank: Yes, many. DLA: Which instruments do you play? Frank: I like to play guitar, I play some drums too. I’ve been in jam bands; Phish, Grateful Dead, that kind of thing. Performing is fun and just talking about music is fun. When I was growing up and going to records stores, if the guy knew what he was doing, he could say ‘Oh you like this person? You should listen to this band.’ I think that’s kind of missing too. With streaming services you do get some recommendations and I’ve been turned onto some really good music that way, but it’s just nice to have that in-person recommendation. Founded in 1967, the Downtown Lincoln Association provides services and champions initiatives for maintaining and enhancing our vibrant downtown. Our vision is to create an energetic downtown environment where we live, learn, work, invest and play. DLA has evolved into a multi-faceted organization supporting a wide range of programs and activities including maintenance, economic development and advocacy. For a complete listing of downtown businesses, events and residences visit downtownlincoln.org. ‘Like’ us on Facebook at facebook.com/downtownlincoln.
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Colorado, the cool, beautiful, and laid-back sister state to Nebraska, welcomed us back with open arms on our recent travels, and we were without a doubt happy to return.
This time around, our President Paige Zutavern planned the trip in a unique way, combining a family vacation and a company retreat. The first part of the trip was spent with her husband and sons, and the second was spent with her team. It turned out perfectly, and we highly recommend this approach to other business owners who have precious free time to spare and can appreciate anything that involves making the most of it. With the unseasonably warm weather that we’ve been experiencing across the Midwest, the absence of snow in December was indeed odd, but right on cue, a little bit graced us during our stay thank goodness! Despite the difference in surroundings, the natural splendor of the mountains was still as stunning as ever, and we had the opportunity to visit a lot of fantastic local venues during our stay in the Avon area and on to Denver. As many of us here in Nebraska enjoy making the journey to Colorado, and do so often, here are some of our recommendations based on our most recent adventures! Nozawa Sushi | (970) 949-0330 | nozawas.com Nozawa Sushi has been a staple in the Vail Valley area since 2002. It’s the only sushi place we noticed in the area, making it a very popular spot as evidenced by the great crowd when we dined there. The presentation of the sushi, as well as their Asian entrees, is a thing of beauty alone. We found everything we ordered to be delicious as well. Our group was a mix between sushi lovers and newbies who had never tried it before, and everyone was pleased with what they ordered. The classic “sushi boat” is a great way to try a wide variety of sushi, and during their daily Happy Hour it’s a steal. As for the entrees, we ordered a good mix – Curry Shrimp, Broccoli Stir Fry, the salmon and chicken versions of their Teriyaki, and the Famous Sesame Chicken. All were on point. Although the quality of the fare and the service are incredible, it’s not necessarily a fine dining establishment but rather a nice, casual place to grab a bite to eat. Vail Sports | (970) 479-4415 | vailsports.com Our agenda for our first full day was, you guessed it, skiing! Vail is one of the best in the area, and completely lives up to the hype. The first order of business is always getting the gear, and we had a wonderful experience at Vail Sports. We visited the Arabelle location, and the customer service was incredible; they not only help you find the right sizes in everything, but taking a page from the old-fashioned courtesy handbook, they even take your boots on and off for you. There are also numerous locations to choose from depending on where you’re at on the mountain, which is quite convenient. Speaking of boots, the gentleman who was helping us also gave us a great piece of advice that we’re passing on: Instead of walking from the rental office to the lift in the heavy boots, bring slip-on shoes that you can easily stash in your backpack. Problem solved! Among the service we found great value in that are offered for free are the overnight storage of skis and baskets you can store your personal items while you’re skiing. Vail Ski Resort | (970) 754-8245 | vail.com Hailed as the ultimate Colorado ski resort, we find it to be quite nice and always have a great time here. Unfortunately our trip was at the beginning of the season, so with little to no snowfall at that point, there were only two of the 27 lifts open. That being said, it was the only disappointment we encountered as one that was completely out of their control. We still had fun and got in plenty of passes down the mountain.
Strictly Business JANUARY 2017
Again, our crowd was mixed with experts and novices, and because of this, we noticed what a fantastic place Vail is for beginners. The bunny slope presents a good challenge as far as the learning curve goes; it isn’t too intimidating but it’s not too mundane either. The gondolas will also bring you back down the mountain if you’re not comfortable with skiing it, which isn’t always the case. There’s also great variety with the more difficult slopes, so you really never get to the point where you’re bored of it. We’ll keep going back to Vail Ski Resort over and over, because it’s admittedly one of our favorites. Blue Moose Pizza | (970) 845-8666 | locu.com It’s common to run into Nebraskans on travels across the United States (we’re everywhere!), but it seems like in Colorado there’s a lot more fellow Cornhuskers with whom we cross paths. This was the case again when we dined at Blue Moose Pizza, as one of its owners is a Nebraska native! You might actually recognize the name of this restaurant as it’s been one of our featured destinations in the past, and you’d better bet we’d been craving it ever since. The menu has great variety, with plenty of unique (and healthy) topping choices as well as offering their pizza whole or by the slice, which is a nice convenience. A local pizzeria with more of a restaurant & bar vibe, we found it to be an atmosphere we like a lot. It’s low-key, but still has that special feel to it, and the fare is as fresh as it is flavorful. Copper Mountain Ski Resort | (970) 968-2318 | coppercolorado.com We also paid a visit to Copper Mountain Ski Resort, which is set up a little bit differently and has personality all its own. It’s charming and very tourist-friendly while also being frequented by many locals who love the sport, so there’s a level of speed and convenience that gets you right out onto the slopes without much further ado. In our experience, the rental process was very streamlined, which is appreciated by those who prefer a more self-guided approach. The steps are laid out and you’re directed through the process quickly and efficiently. Unfortunately we ran into the same challenge with the lack of snow, as there was only one lift open during out visit that we would have considered attempting given our collective skill level. For someone completely new to skiing, the bunny slope here is rather unintimidating, but it’s a good starting point nonetheless. With the transition from the bunny slope to the blue being too severe for our group, we sadly weren’t able to enjoy the full experience, but we can say confidently that we’ll be back to give it another shot because we liked it so much. One thing to note about Copper Mountain Ski Resort is the closeness between the shops and venues and the slopes – everything is right there. It’s a unique layout that takes a lot of the hassle out of the back and forth, and it adds a lot to the village-esque ambiance too. Glenwood Caverns Adventure Park | (970) 945-4228 | glenwoodcaverns.com Located atop Colorado’s gorgeous mountains in Glenwood Springs is Glenwood Caverns Adventure Park. We jumped on the Iron Mountain Tramway and enjoyed a relaxing, scenic ride on the tram as it carried us up the mountain to the entrance of the park. Being one of the few visitors to the park that morning, we were able to explore and take full advantage of all the fun attractions. Our first stop was the Soaring Eagle Zip Ride; we soared 625 feet down with an incredible view and brisk mountain air blowing in our faces. Next, we stopped by the 4D
Motion Theater where we experienced a combination of thrill-ride and digital animation of the Extreme Rats Race movie. The special effects were a little too intense for us, with moving seats, gusts of air, and sprays of water. Next time, we’d leave this attraction to the kiddos. Being the largest show cave open to the public in Colorado, we knew we couldn’t pass up the cave tours. The guided tours each lasted about 40 minutes and both offered something a little different. The Historic Fairy Caves was a great place to start. Our very knowledgeable and entertaining guide led us on a quarter-mile underground walk while educating us on the history, layout and geology of the cave. Between cave tours we strapped in our individual cars on the Alpine Coaster. We twisted and turned around curves and bumps of the 3,400-foot track while enjoying the Colorado scenery. What makes this year-long coaster unique is the individual cars that allow you to control your own speed, so whether you’re looking for a rip-roaring ride or more of a slow and steady scenic view, you’re golden! We ended our day with the King’s Row Cave Tour. This underground room located 150 feet below the surface proved to be the most highly decorated we’d seen. Staged light shows and black lights showed the cave’s beautiful formations that have been developing for millions of years. Spectacular! From the cave tours to the roller coasters; Glenwood Caverns Adventure Park has entertainment for all ages, which makes it a great stop for families! We can’t wait to go back to enjoy the seasonal rides and attractions. Iron Mountains Hot Springs | (970) 945-4766 | ironmountainhotsprings.com After a long day at Glenwood Caverns Adventure Park it was time for some relaxation at Iron Mountain Hot Springs. This classy hot springs resort allowed us to rejuvenate in our choice of 16 different mineral-rich pools, ranging in temperature from 98 degrees to 108 degrees. Whether you just need a break from the hot springs or if you’re traveling as a family, Iron Mountain Hot Springs also offers a 75-foot-long family pool and whirlpool spa. We spent the morning riding rides and exploring the caves and then used the afternoon to soak in the soothing hot springs on the edge of the Colorado River. With both being located in Glenwood Springs it was a no brainer to get the combo pass so that we could do both! Castle Peak Grille | (970) 748-4848 | castlepeakgrille.com After a full day’s itinerary, we were happy to find Castle Peak Grille to be a lovely, relaxing place for dinner that, as a bonus, was also festively decorated for the holidays. (The scenery also included a lot of Colorado Buffalo football fans, as our visit coincided with the conference championship, but luckily they were all nicer than their reputation based on the longtime rivalry in the past with our beloved Cornhuskers would have us believe!) Our server greeted us warmly and was wonderful throughout our entire stay. We sampled a few of their signature “Amazing Cocktails,” and indeed they were, as each has a unique twist. The Jamaican Mule involved strawberry-infused rum and their version of a Blood Mary garnish was an assortment of pickled veggies that complemented the drink nicely. The dinner menu offered a great selection, and there was also a list of featured dishes to choose from, so our only predicament involved making the final decision on what to order! For appetizers, we chose the Crab and Arti Dip and the Mixed Fritti, which included fried shrimp, calamari, peppers, and onions. Delish! For the main event, based on awesome recommendations from our hosts, we selected the Shrimp Carbonera, Chicken Parmesan, Flat Iron Steak, and Lamb Gyro. We were impressed to say the least, and based on our very first experience dining here, would go back in a heartbeat.
The Crawford Hotel | (844) 432-9374 | thecrawfordhotel.com After our successful road trip to Denver from Beaver Creek we pulled up to The Crawford Hotel – Denver Union Station where we would be staying that evening. This historical station dates back to 1881. Located in the heart of downtown Denver, it combines Denver’s main transport hub with hotel accommodations. Some of the building’s original features, such as the ornate iron staircases, high ceilings, brick walls and Victorian design, exuded the feel of luxury. The staff was exquisite and the perks were endless. We were given complimentary ice cream, coffee and beer at happy hour along with an espresso machine in our room and Voss water in the fridge. The three hotel floors overlooked The Great Hall at Denver Union Station, which made us feel right at home in the hustle and bustle of downtown Denver. We were in walking distance to anywhere we wanted to go or any place we wanted to see. It was an amazing experience and we would recommend The Crawford Hotel to anyone planning on visiting Denver. Machete Tequila & Tacos | (720) 612-7698 | machetedenver.com To start our night in Denver we walked across the street from The Crawford Hotel – Denver Union Station to Machete Tequila & Tacos where we were greeted with friendly smiles and a welcoming vibe. There was a great crowd and seemed like the place to be for dinner. This fairly new Mexican restaurant offers handcrafted margaritas and street-inspired tacos. They did not disappoint! Our group is not new to Mexican food; in fact it is one of our favorites, which means we have enjoyed a number of Mexican dishes in our day. At Machete we enjoyed beer, signature margaritas, tacos, quesadillas, guacamole, queso dip and one of the best chile relleno we have ever had! The presentation was great and the service was amazing. We can’t wait to go back! Comedy Works | (303) 595-3637 | www.comedyworks.com Located downtown in the very popular Larimer Square is Comedy Works. Shortly after entering the venue we were given a pouch to lock our phone in and carry with us until the show ended. This not only protects the acts from being recorded but also ensures you, as a viewer, enjoy the show to the fullest extent. We were seated up close and personal in the cozy basement theatre, although there didn’t seem to be a bad seat in the house. The wait staff took food and drink orders and delivered them throughout the show, so you didn’t even have to get up. There was an emcee, two opening acts and then the main performance by the one and only Matt Iseman, better known as host of the Emmy-nominated show American Ninja Warrior. Each comedian brought their own unique style and sense of humor to the stage, one of which referenced North Platte, Nebraska, which made us feel right at home! Needless to say, this trip was one to remember and set the bar high for our return to Colorado. In fact, it will likely become something that we do seasonally every year from here on out as we’re also hoping to experience what this area has to offer in the spring. Stay tuned for more of our Rocky Mountain adventures, and if as fate would have it you’ll be travelling to Colorado in the near future, consider all of these destinations Strictly Business approved and recommended!
JANUARY 2017 Strictly Business
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The New Year is here! Since the arrival of 2017, and each new year, is considered to be synonymous with a fresh start, right about now we tend to be reevaluating the past year and moving forward with the resolutions that are intended to transform our lives for the better. This, of course, could be any number of things, from a bevy of different health-related goals to home buying/selling/improvement endeavors to pursuing a higher level of education, professional advancement or a new hobby, and even the little things that can make a big difference, like cursing less or volunteering more. If you have yet to make any vows for the coming year, it’s not too late to get the ball rolling, and if you already have a goal in mind, you’ll probably need concrete plan moving forward. We’ve got you covered, either way, all thanks to our local experts who are experienced in coming alongside their clients to help accomplish those New Year’s resolutions they’ve set for themselves. Without fail, when January rolls around, you can always tell that New Year’s resolutions are in full effect as every fitness facility in the area is full to capacity. It’s the place to be…for what seems like every single person in the Lincoln area. But, sadly, it doesn’t last much past the first couple months of the year for the majority of those folks. Hitting the gym is great and all, but whether your goal is to lose weight, strength train, combat a specific health condition, or to lead a healthier, more active and well-rounded lifestyle in general, it’s never going to be the only key player in the game if you want to win long-term (aka actually achieve the resolution you’ve set for yourself). The secret to good health is balance, and no goal in this area can be achieved without it. Nutrition, exercise, sleep habits, stress levels, eliminating vices, preventative healthcare visits and screening—these all work together. Finding your ideal balance is no doubt a work in progress thanks to all of these contributing factors and more that we haven’t mentioned, but well worth putting forth the effort to do so. Routine is also critical, as are dedication and perseverance.
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Let’s begin with what we put into our bodies. You might resolve to eat more fruits and vegetables, to eat organic, to eliminate fast food or restrict your intake of sugar or salt, to only consume foods with ingredients you know or with high nutrient content, or the popular one, sticking to a diet that supports weight loss goals. Whether adding or subtracting, you’ll want to ensure you’re fueling your body with what it needs to produce the results you desire. After this piece is in place, you can then focus on adding more to the mix, working gradually towards achieving optimal health and wellness. It’s indeed a marathon, not a sprint. Nutrition is the cornerstone that must first be addressed in order for everything else to come alongside and be most effective. “Eat Fit Go can help provide nutritional
Strictly Business JANUARY 2017
Natasha Plooster Eat Fit Go
support for those looking to become healthier,” says Natasha Plooster, President of Eat Fit Go Lincoln. “No matter what the specific goal may be, everything starts with good nutrition. If you are trying to reduce stress, sleep better, stay focused at work, or lose weight - it all starts with the fuel you are providing your body. Whole ingredients that are high in protein and low in sugar will free up the body’s systems, allowing them to perform at peak levels. Not only does Eat Fit Go use the healthiest ingredients, but with over 36 different menu options, you won’t get bored. All too often people set goals and, for convenience, eat the same thing over and over. Ultimately this causes people to lose motivation and go back to their old habits. We have different options for every single meal of the week. Not only that but eating our meals will teach you the proper portion sizes that you should be eating and the macros (nutritional information) will be right on the label so you know exactly what you are eating. By providing quick and easy options, all of which are as tasty as they are healthy, we’re here to help our customers stay on track.
Better Spine, Better Life. GREEN CHIROPRACTIC Dr. Thomas L. Green Dr. Tara Mohl Schedule an appointment today! 402.466.6454 1161 N. Cotner Blvd., Lincoln, NE • www.DrGreenChiro.com
By far the most important part of setting goals and following through with them is not giving up when you have setbacks. Setbacks are going to happen in every aspect of life - just try to power through them! If you have 3 great days in a row, then experience a setback, next week make it your goal to have 4 great days in a row. Keep building on your past successes and don’t worry about getting off track every now and then, just as long as you keep going! After all, health is a lifelong process and Eat Fit Go is here for you every step of the way.” Matt Skibicki, owner of Teriyaki Madness Lincoln, also weighs in on the importance of good nutrition and the impact it has on optimal health and wellness. “Every single thing that a person wants to accomplish with respect to health-related goals has to start with what they eat. You cannot go to the gym 3 hours a day and eat fast food but still expect change. It doesn’t work like that. Food, training, and supplementation all work synergistically together. Matt Skibicki Teriyaki Madness
The saying goes that 90% of change in your body will be from food. The other 10% is divided into 5% that will come from training and 5% from supplements. Proper nutrition, combined with fitness and a healthy lifestyle, positively impacts a person’s life by way of stress relief, increased confidence, and sustained motivation. It gives us the clarity and energy to tackle everything. The synergy of these creates positive energy which has the potential to truly transform everything about a person’s life. Attitude and outlook help us achieve the goals we set for ourselves – never doubt the power of positivity. All of the meal options at Teriyaki Madness contain the proper nutrition for a person seeking a more positive way of life. We can help a person lose weight or gain lean muscle. You’ll leave here feeling good about what you just ate versus being guilt-ridden about all of the unhealthy calories and junk you’d consume at a fast food joint. I keep saying how the food is healthy here, but I definitely don’t want to forget to mention the taste either. That’s important too and doesn’t have to be sacrificed! Most healthy food gets a bad rap for being bland and lacking flavor, but here you can grab a healthy meal on-the-go that tastes great. It’s like a cheat meal that is actually good for you! Since opening, we’ve been welcomed into the fitness community and have formed partnerships with local businesses that have the same mindset and objectives. We all want to help our clients get healthy and stay that way. We have customers who work at gyms here in Lincoln that will order meals and have us split them up so they’ll have everything prepped for the day. I’ve also personally talked to many customers who have identified that our meals are both healthy
and delicious and come to Teriyaki Madness from all across town specifically for that reason. It’s exciting to hear everyone’s success stories and to see the changes firsthand, knowing that we played a part in helping them be the very best version of themselves. I could go on and on, but I’ll leave it at this - the benefits of eating healthy are priceless. You cannot buy happiness, but if you treat your body good, which includes proper nutrition, you will, in turn, feel better, which breeds positive feelings, energy, and motivation amongst many other beneficial things!” Speaking of supplements, which were just briefly mentioned, there are truly a lot of amazing products on the market right now. Utilized to help meet the whole of your body’s nutrition needs, it’s well worth exploring if you’re working towards health-related resolutions in the coming year. Locally, you can find all of the top brands and the latest cutting-edge nutritional supplements at Nutrishop. You can’t beat their unparalleled customer service and low price guarantee either! “Our store specializes in nutritional supplements for weight loss, sports nutrition health, strength and muscle gain as well as general health,” says Leonard Browne, owner of the Lincoln Nutrishop. “Education about all of the options available is a big part of what we offer here at Nutrishop; our trained staff spends quality time with each customer to ensure what they recommend will provide optimal results. Our goal is to assist and motivate each and every customer so they are able to meet and many times exceed their fitness goals.” In addition to nutrition and supplements, fitness is yet another key piece of the puzzle, and there are plenty of options to choose from here too. Andrea Krull, Personal Trainer/Membership Consultant at Lincoln Racquet Club, explains, “Fitness comes down to good old-fashioned hard work and eating the right things depending on your goals. The key is to 1) Follow the correct workout schedule that’s in line with what you are setting out to accomplish, and 2) Fuel your body accordingly. JANUARY 2017 Strictly Business 63
A college male trying to build muscle will have a much different workout plan and nutrition plan than a mother of four whose goal is to lose weight.
Andrea Krull Lincoln Racquet Club
The Lincoln Racquet Club is the ideal place for anyone to start and continue his or her fitness journey. With so many classes at different levels of intensity, we’re able to match whatever level you are currently at and from there, the sky is the limit. This not only allows you to explore your options but to find what works best for YOU. If you love the exercises you are doing, you’re more likely to continue showing up and
I’ve found that the biggest reason why people give up on their New Year’s resolutions is frustration and being overwhelmed with the task at hand. My advice is that SMART goal setting - having a goal that is: (S)pecific, (M)easurable, (A)greed Upon, (R)ealistic, and (T) ime-Based - is the key to success. Another tip is accountability. If you have someone who is holding you accountable to work out, your success rate increases. Our personal trainers and classes will provide that accountability to help you reach your goal. The benefits of living a healthy lifestyle are endless. You’re not only bettering yourself by looking better and feeling better, but you’re doing your body a huge favor in general. It’s your body. It deserves the best. If you’ve tried New Year’s Resolutions before and have been unsuccessful, let 2017 be the year for you. Our main goal and passion at the Lincoln Racquet Club is to help you be the best form of yourself. If you know what it feels like to quit, why not see what if feels like if you don’t?” Having someone to guide you and hold you accountable is a good
idea, particularly because it’s easy to give up without extrinsic motivation. Professionals in this industry, as with any other, are educated, trained, certified, experienced, and on the pulse of what’s new and what works – all things that the average person is not. While there is plenty of information out there, putting it into practice in the right way is best left up to someone who knows what they’re talking about and has a proven track record of success with others who were in the same position. “Capital City Fitness will help take you from where you are to where you want to be with regards to your fitness goals,” says Mike Bevard, Personal Trainer and owner of Capital City Fitness & Performance / TFW-Lincoln. “Our mission is simple: To help you build muscle, burn fat, and feel good about yourself. We believe in making fitness and nutrition easy to understand for each person and cutting through the confusion and complication that is often seen in the fitness industry today. Not only will you be Mike Bevard in better shape by joining our program, with our unmatched motivation and personal Capital City Fitness & development component you get with each Performance / TFW-Lincoln training session, you’ll become an even better person. With goal setting in mind, something powerful that we do at Capital City Fitness is our end of the year ‘Promises’ workout where our students train and plan their goals for the upcoming year all in the same session. You can do this too by making yourself a comprehensive written list of 20 or more powerful promises to fulfill within the new year. I recommend that you split your promises for the year down into three specific areas: Physical, Spiritual/Well-Being, and Financial. When drawing up your list, attempt to make the promises both specific and as realistic as possible. The promises should be something
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that you can attain with hard work and the specificity will give you something exact for which to strive. (Note that I am calling these promises, not goals or resolutions. People often make resolutions and goals and then do not stick to them or see them through. These are no longer strong enough words. Goals and resolutions are often quickly forgotten, but a promise to oneself is meant to be kept!) Once your list is completed, make a few copies of the list and hang them prominently in a few places that you will see every day. You should also cross off each promise once it is attained in 2017 or keep a running list of your totals so that at year’s end you can see how many promises you kept to yourself.” He also notes, “One big mistake people often make when setting goals for the New Year is not clearly defining their mission and purpose in life. Your purpose is your fundamental reason that you exist. The most successful people in the world had this sense of purpose or their ‘calling.’ What is your mission? What is your crusade, the big change you’re trying to create in the world to help others? These are tough questions but if you don’t know who you are and where you’re going, you cannot create meaningful goals. To help figure out your mission and purpose, here are some questions to ask yourself: What did you want to be when you grew up? What is your dream now? What places do you want to go? What things do you want to learn and do? Be a dreamer and DREAM BIG!” As with anything that has to do with one’s health and wellbeing, it’s important to make sure that whatever you’re setting out to do, you’re doing it safely. When it comes to dieting and workout regimens, there are a lot of programs on the market that aren’t recommended for those with certain health conditions or that are just flat out not healthy ways to go about getting the results you want and then maintaining them. As a medically-guided facility, Physicians WEIGHT LOSS Centers is a great example of a resource that takes all critical factors that influence success into account. All offerings are proven to be safe, fast and effective while also being affordable, which is a bonus. “Our programs are closely monitored by a physician, beginning with a thorough physical exam and supported by the expert guidance of a registered nurse and the friendly, professional counselors on staff. These are all people who not only want to get you to your desired weight but want you to do it in a healthy way and keep it off,” says Nancy Hopkins, General Manager of the Physicians WEIGHT LOSS Centers Lincoln location. Nancy Hopkins Physicians WEIGHT LOSS Centers
new method for eliminating unwanted fat stores from the body, which can be a stand-alone service or paired with any of the PWLC programs for optimal results. Unlike traditional liposuction techniques, which require the use of small incisions and invasive suction procedures, laser liposuction stimulates the body’s natural fat burning mechanisms to eliminate unwanted adipose tissue via the lymphatic system. As such, there have been no negative side effects associated with LipoGenics procedures. There’s no recovery time needed, no pain involved, no scarring and the entire process only takes 30 minutes per treatment while providing both instant and long-term results. Hopkins adds, “Over 30 years of development have gone into perfecting the programs offered by Physicians WEIGHT LOSS Centers across the country, so you can be sure that if you follow the program, you’ll get the results. In fact, it’s guaranteed! If you follow the plan and all recommendations made by the physician-supervised team of professional counselors, we guarantee you’ll lose a minimum of 2lbs a week until you reach your ultimate goal, but many of our clients lose more. Let our expert counselors match you up with the program that will work best for you and you’ll be well on your way to dominating your goals for 2017!” Although nutrition and fitness seem to be the most popular healthrelated goals, you might just resolve to be more proactive about your health or healthcare plan. This could include scheduling that check-up that’s long overdue because you’ve been putting it off for ages, or something like screening for breast or prostate cancer for early detection. You might take advantage of insurance benefits that you’ve never explored or invest in better coverage, or even just add something on a regular basis that will improve your quality of life, such as a massage, spa treatment, holistic treatments, or chiropractic care. Regarding the final item listed, chiropractic care, Dr. Tara Mohl, Chiropractor at Green Chiropractic, offers the following guidance:
Which Avenue Will You Pursue?
The two key offerings provided by Physicians WEIGHT LOSS Centers are Weight Loss Programs and LipoGenics:
Weight Loss Programs: Physicians WEIGHT LOSS Centers offers clients a variety of custom weight loss programs that are designed with different goals in mind and can also be further tailored to fit any lifestyle. All have nutrition systems as a key component, which have been put together by a licensed dietician. Each diet is planned to provide the proper amount of protein, carbohydrates, fat, fiber, and essential vitamins and minerals that your body need specific to each diet system. You can conveniently pick up meals, snacks and shakes at the Lincoln Center, shop with a grocery list that’s already compiled for you, or mix it up as you like within the guidelines of your program. From specialized nutritional protein supplements designed to protect important lean muscle mass while you lose weight to the exclusive, highly specialized food menus that maximize weight loss and ensure that all essential nutrition needs are being met, you’ll have exactly what you need to help get you the healthiest, best-looking body ever. LipoGenics: Physicians WEIGHT LOSS Centers offers a revolutionary
Nic Fett, Realtor 402.326.5632
Nic.Fett@REAtheBrokerage.com REAtheBrokerage.com 402-HOMES-4-U 402-466-3748
JANUARY 2017 Strictly Business
“Our health is the greatest gift we’re given, yet unfortunately is the one we take most for granted. Typically we delay taking action to improve until something major happens. Did you know that adding one or two positives to improve your health directly ties to success in every aspect of your life? That makes setting health-related goals the most valuable and impactful of all a person can make. All you need to do is take the first step! Dr. Tara Mohl Green Chiropractic
Start at the Beginning – Know Your Spine
The nervous system is the foundation of all body functions. When the spine is misaligned, interference occurs in messaging from the brain to the body and body to brain – critical messages that coordinate cell, tissue and organ functions. Evaluating the status of the spine today is the critical first step toward creating a plan specific to YOU with clear and actionable goals to target issues that now prevent you from being and achieving your best!
• Ongoing learning opportunities: At Green Chiropractic, we offer complimentary learning opportunities to our patients packed with additional information and ideas to use every day, allowing them to make simple changes that result in habits that increase fullness of function for life. As with all health-related goals, be realistic and remember there isn’t a quick fix. Each step you take will transform action into lifestyle – the ultimate success! Shifting our focus to overall health, allowing ourselves a craving that may not be best now and again, but adding a positive or two periodically over time, will create balance, giving our body the good things it needs to perform the way it was intended. Better spine, better life!” Moving on to other goals in the broader sense, as far as categories go, a big one that’s also pretty common has to do with the place we call home. New Year’s resolutions in this area might include firsttime home ownership, upgrading or downsizing, or tackling home improvement projects.
Choose Wisely – Get the Most Out of Your Time
One thing in particular that delivers the best of both worlds, addressing both health goals and home goals, is actually something that’s also commonly overlooked – think water.
Time is a limited resource we never have enough of. Select supports for your life that utilize your time well and create the best outcomes by picking those rich in:
Many of us have heard of the gallon challenge before. Or, at the very least, they are aware of the recommended daily intake of water to be at their healthiest.
• Expertise: Green Chiropractic’s doctors are experts in the most researched posture correction techniques available. Scheduling a visit with them can result in a plan and process specific to you to return your spine as close as possible to its true alignment – more than a band-aid approach, it’s a long term fix.
“The cleaner the water you drink, the better,” advises Eric Schnakenberg, Director of Business Development for Aqua Systems of Nebraska. “Staying hydrated is critical to staying healthy, as it is what allows your body to function properly, so you want to make sure you’re drinking enough water every day. If you aren’t now, that’s a great resolution to set for the coming year. You’ll be putting a lot of H2O in your body. The quality of that water matters.
• Resources for individuals of any age: From infants to the elderly, our office can care for each individual’s unique needs freeing families from the burden of multiple appointments at multiple locations.
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PAULA POUNDSTONE & DICK CAVETT 402.472.4747|LIEDCENTER.ORG 66
Strictly Business JANUARY 2017
Eric Schnakenberg As most of us spend the majority of our time at home and work, you’ll ideally Aqua Systems of Nebraska want to have access to clean drinking water at both locations. Our systems make great additions to the home or workplace. They’re easy to install, require very minimal to no maintenance, and are very affordable. In fact, many of our commercial clients, as employers who see the benefits of a healthy workforce, have added purified water as a part of their wellness programs and offerings. Workplaces with wellness offerings have become much more attractive to current and potential employees. Something as simple as a water filtration system, or even an ice dispenser, can make a much bigger impact on your organization, improving retention as well as recruiting efforts as these are the types of things that are helping to attract the best and brightest employees. Hydration is only one piece of health, so past that, focus on making the best choices possible because everything works together.
Speaking of which, our main focus here at Aqua Systems is water quality. Not just for consumption, but working water as well. If part of your resolution for your home has to do with purchasing new appliances, and more specifically ones that use water, you’ll also want to look into investing in a water softener, which will actually provide a return too. A water softener will prevent the buildup of hard water in your appliances, which shortens their life expectancy. It not only protects them, keeping them functioning optimally and ensuring longevity but also cuts down on the amount of soap or detergent used. As yet another popular new year’s resolution is financially-related, whether it’s sticking to a budget or putting more money away in savings and so on, if you’re resolving to be smarter with your spending, you’ll be nailing that one too. All things considered, no matter the resolution, keep in mind that what gets measured gets managed. Don’t just set goals and hope for the best. Measuring your progress is an important part of the
process. Stay focused and track your results so that you can really take pride in your accomplishments, and not just when you look back on everything at the end of the journey.” Back to real estate goals in general, Nic Fett of Real Estate Avenues: The Brokerage offers the following advice: “Resolutions come in all shapes and sizes, and each has their own motivating factors. Setting a New Year’s resolution can be a fantastic way to implement the changes you wish to make in your life, which might very well include goals pertaining to real estate. No matter where you are in the homeowner cycle, there are always things on your “ToDo List.” Whether it be a DIY project, getting your home ready to sell, or positioning yourself to buy your first home, find a Realtor that will be there for you before you need them. Nic Fett Real Estate Avenues: The Brokerage
Your Realtor should be there to help you with any matter involving a home. Their job should not begin with house hunting, nor should it end with closing. An experienced agent will be there to help you find a great contractor or advise you on which renovations might have the most “bang for your buck” in terms of resale. If you’re planning to buy a home in the coming year, your Realtor should be helping you to get into the best possible position to purchase. If you are planning to sell your current home, your agent will be able to give you tips and advice to get your home “Market Ready” in order to sell your home at the best price possible. Your Realtor can also help you position yourself to make it easier to become financially stable by creating a “Comparative Market Analysis” (CMA). A CMA can help you to make an informed decision based on comparable properties, in terms of both condition, and market value. This can be an invaluable tool when you are getting ready to sell your current home, buy a new home, or deciding if it makes sense to do a renovation. All things considered, the difference between setting a New Year’s resolution and achieving it lies within the structure of how you set it up. If you simply tell yourself that you want to buy a home this year and proceed to the next thought, you’re setting yourself up for failure. Do yourself a favor and give yourself a chance to succeed, you’ll be happy you did! Set your goals and make them lofty, yet still within reach. Write your goals down somewhere, anywhere, and place it where you can see it throughout the year. Don’t let it get buried, and don’t ignore it! Then, make a plan. Write down everything you need to think about to reach your goal. This can include • Motivating factors - Why are you doing this? • Skills and Training - What skills do you have, and what do you need to learn? • Experience - What additional experience do you need? (This is where your Realtor can be most effective.) • Budget - How much will this cost? • Logistics - What adjustments are you going to make in your day to day life? • Time Frame – Length of time in which you plan to reach your goal? After you have written your plan, share it with your closest family members or friends. This will help with accountability and allow others to help you succeed. Real estate goals often affect more than just you, so make it a team effort! Also, set “benchmarks” for your goals and review them on a monthly or quarterly basis. It feels great to cross them off the list, knowing you’re one step closer to your goal! Achieving your New Year’s Real Estate Resolution is easier than you
think. Reaching these goals can create a lasting impact on your financial future, so get in touch with your Realtor. If you don’t have one, now is a great time to find one. At the end of the day, your Realtor is there to help, leverage their knowledge in order to reach your goals. If you have further questions or would like to discuss other ways I can assist you, give me a call at (402) 326-5632 or email me at Nic.Fett@REAtheBrokerage.com.” You might also set your sights on self-improvement or personal growth, whether that entails furthering your education, changing career paths, taking on a new hobby or project at your job, trying out lessons or activities—there are so many possibilities! If it’s simply becoming more involved in the local arts community we are fortunate to have here in Lincoln sounds like a meaningful resolution that you’d like to adopt, this might include attending an event, like the First Friday Art Walk, regularly or taking in more live performances, especially because we are lucky enough to have the Lied Center for Performing Arts bring a diverse line-up of wonderful shows to Lincoln each season. Highlights coming in 2017 include a Broadway production of Cinderella (Jan. 27-29), Dick Cavett & Paula Poundstone (Feb. 18) and the Boston Pops Orchestra (Mar. 26). You’ll never go wrong with more exposure to culture, locally and beyond. You’ll never go wrong with more exposure to culture, locally and beyond.
No matter what it is that you set out to do in the coming year, we wish you all success in your endeavors. However, if you’re working with the local experts, you won’t need to wish because you’ll be busy making it happen! Regardless, good luck and may you be at your very best in 2017! JANUARY 2017 Strictly Business
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Strictly Business JANUARY 2017
As we approached the end of the year and now that we’re beginning anew this month, those of us in the business world share a common focus: planning for the year ahead. If you fall into the category of business owner or one of the many other professionals who in their roles, are responsible for all aspects of an organization’s operations, you likely already understand that planning is critical to your continued success. However, with so many different areas to concentrate on, it first begs the question: Where do your priorities lie? It can seem overwhelming to approach the decisions you’ll be making now that will shape your business in the future. By going through your business plan and seeing what needs the most attention this year, you can narrow down your planning efforts and then turn to the experts to help you put these plans in place. Here are just a few different areas that you may need to consider for 2017. Developing a Business Plan For those who are embarking on a new business venture in 2017, putting together a business plan is the first item on the agenda. Having a documented plan in place is crucial, and if you’ve never done this before, enlisting the help of a professional is wise. A business plan, the foundation of everything you’ll do moving forward, is the best way to ensure you will remain on the right trajectory towards meeting your goals. A well thought out, organized business plan with conservative revenue projections is also great to have on-hand in the event you’ll be presenting to potential investors and helps the bank understand every detail of the new business. Putting Together a Team of Advisors With so many bases to cover, it truly does take a village of professionals to help you see the big picture along with the little details. A team approach will also help in keeping you abreast of everything that’s going on in each industry that plays a part in the success of your business. Take business finance for example. Anytime you’re making decisions that will affect the bottom line, it is important that you get sound advice and have a plan in place for the future. Key professionals that most business owners utilize to ensure that finances are in order include an accountant, tax preparer, insurance agent, payroll professional, benefits advisor, payment processor, financial planner and so on. As such, each of these individuals will be able to offer a different perspective in assisting you with evaluating your successes and shortcomings from 2016 in order to help you plan accordingly for the year to come. In the interest of efficiency, you might even opt to work with a firm that wears a few of these hats. Let’s focus a bit more on the first professional mentioned, your accountant. Working with an accountant can assist a business owner in budgeting, tax planning and timing of purchases. The more contact you have with your accountant, the more they get to know your business and the better they can serve you. “Our firm places a great emphasis on year-end tax planning for all of our clients,” says Mark Nave, a Certified Public Accountant with SP Group, P.C. “We believe it is important because proper planning
does not just entail minimizing our client’s tax liability, but also it includes planning for our client’s future growth, cash flow expectations, and how it fits with our client’s personal financial goals. Right now in our industry, we are laser focused on the changes the newly-elected administration will make to our tax code. Based on the administration’s initial tax plan, many businesses will likely see a lower overall tax rate and individuals will now likely be subject to only three tax brackets Mark Nave for the 2017 year. Especially this year, SP Group, P.C. there is more importance on planning for our clients due to the possible upcoming changes to our tax law. With the proposed changes made by the new administration, it is likely all businesses may need to reevaluate their current entity structure and determine if it is the best fit for their future.” He also notes, “A topic that is often overlooked is how businesses plan or prepare for their expected growth. It is important that business owners are always evaluating their potential for growth and how their business will be affected due to staffing needs or improvements to infrastructure, among other things.” Switching gears from your business’ finances on paper to the physical exchange of funds for your products/services, even the way you accept payments could potentially benefit your business in other ways if planned correctly. There are a lot of options offered remotely by companies not based here in our market, but by working with a local company, you’ll protect your interests and have access to support when you need it. “Setting up and working with a credit card processor you can trust is key, and one that’s local is preferable,” advises Adam Roberts of First American Payment Systems. “Someone you can look in the eye, with whom you can shake hands and establish a personal working relationship. It will help you avoid a lot of the pitfalls that remain in this industry, and ensure you’re only paying for exactly what you need. I got into the credit card business and Adam Roberts found out two things right away. 1. What this industry does NOT need is another First American processor - there’s way too many out there in Payment Systems my opinion. 2. However, what it DOES need is a lot more honesty. We process for a little auto repair shop in town whose previous processor charged them $60/month for 48 months for a credit card machine. They call it a 4 year lease - and I see this a lot. We totaled it up and he ended up paying almost $3,000 for this machine over 4 years! I told him, ‘Sir, I don’t mean to tell you this to make you mad, but I would’ve given that same machine to you for my cost, only $150! And you own it. At the end of a lease they’ll make you send that thing back! It’s highway robbery if you ask me.’ So we do things very differently in our local Nebraska office. Many companies will simply sign up with the first credit card processor they’ve heard of or that calls them on the right day. It’s understandable because they need it to do business. But not knowing the industry and what to look out for, they’ll often end up with a bad deal, such as a lease, or with a company on the coast. There are processors out there that will get you on hidden fees, setup fees, application fees, leases on machines, and then on top of that, won’t tell you the whole story in terms of rates. Plus, oftentimes if you actually do meet with a real live person, you’ll sign up and never see them again! With First American our philosophy is ‘You sell it You service it.’ We take care of our customers with dedicated local service and support. We are located right here in Lincoln; our office is downtown by the Capitol building. I don’t want my customers to call an 800 number; I want them to call me and our local team. And if
our clients have a problem or issue we can literally BE THERE on-site within 20 minutes. Frankly, I don’t know any other processor, locally or even nationwide, that offers that kind of speed and support.” He also notes, “As far as technology, what we’re able to offer businesses is pretty incredible in my opinion. For example, we have a new system for restaurants, supermarkets, and high-traffic businesses, that with a click of a button, will tell them how many first-time and repeat customers last week/month/year, what they ordered, zip code, spend metrics, and more. This helps you to target what your best items are, what you may need to discontinue, what items bring customers back and where they’re coming from, and so on. Plus it ties in with your Yelp, Twitter, Facebook, and Open Table campaigns. You can reply to all of your reviews on each different platform, all from a single page. And this is all done through credit cards and payment processing tools!” Among your trusted advisors should also be your attorney. As far as planning goes, they’ll help you put in place, and guide you through following, both a short-term and long-term business plan. Christine Vanderford of Vanderford Law, PC LLO advises, “In order to make certain this is done properly, a business owner should utilize professionals to create a financial strategy for growth, as well as a marketing strategy and a business succession strategy, whether the succession of ownership of the business is based on death, disability of owners and/or shareholders, or sale of the business. It is especially important for businesses to plan for and take care of these matters, not only to ensure the growth and Christine Vanderford success of the business but also to achieve Vanderford Law the ultimate goal of getting the most out of your business as possible. As most business owners put a majority of their assets and effort
As you celebrate with your tea ms and their clients this year, may you be inspired by strengths and celebrate what they do best! r, Happy New Yefraiends at Talent Plus Your
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into making their business sustain itself long term, it is of the utmost importance that they have the professional guidance so they are moving in the right direction and are free of costly errors and setbacks. Without proper legal advice, a company can get set up incorrectly, or without proper liability protection, threatening the future of the business. Ongoing legal support of the company can ensure the growth of the company continues to flourish with tax efficient strategies and limited liability.” She also notes, “It is equally imperative for business owners to review their estate plan periodically to ensure their estate planning documents reflect the current status of their business. This is essential to protecting the family if an unexpected death of the business owner occurs. It is really important that the estate plan of the business owner reflects any business succession plan and changes that might be made over time.” Preparing for Transition Among the professionals you might want to consider bringing into the mix, a trusted business advisor is also a valuable resource. The buying and selling of businesses happens regularly, and as such, many people will be planning to do one of the two, whether it will be happening in a few months or in a few years. This can be a complicated matter, so it’s important to have the guidance in place so that you’re doing exactly what you need to do at the appropriate intervals so that you stay on the path to the ultimate goal. “With respect to business planning, our expertise lies in helping our clients prepare for a transfer of ownership as well as planning accordingly for any period of transition,” says Jethro Hopkins, owner of No Coast Business Advisors. “Whether it Jethro Hopkins be selling the business or passing the torch on to the next generation, we join forces with No Coast Business our clients’ team of accountants, financial Advisors
advisors and lawyers to plan for the transition so everything goes as smoothly as possible. If you are thinking about selling your business in the next couple of years, it’s crucial to focus on the financial records now. This alone will play a major role in the business’s value when it comes time to sell. It’s important to track all transactions, especially purchases, as a part of the profit and loss statements. Having a legitimate paper trail for all of the business’s finances can actually increase the value of the business because you have quantifiable proof to show potential buyers. Moreover, it is wise to begin paying yourself as an employee as opposed to taking your cut of the business’s profit. It’s all about strategizing to get the most for your business, so presenting the most accurate reports of overall revenue (and profit) of the company is critical. It’s very hard to sell a business if the reported cash flow is under $100K, which is classified as a “microbusiness,” but those above that number seem to do quite well in the current market. If you need to get your business to that point in 12 months or less, you’ll need a somewhat aggressive, quick-start strategy in place. No Coast Business Advisors just began offering the NAABB Marketing Academy program, which I highly recommend as a cost-effective way to have access to local consulting services on a regular basis as well as a plan to follow backed by proven results from participants nationwide. For those who may not be planning to sell in the near future, market valuations are still the most critical of our offerings to have done. This provides a benchmark of its value which can be referenced for all sorts of things, such as loans, future planning, partners, dividend payout estimates, and much more. We recommend that any business get one done annually at the very least. The program that I just mentioned also has a second phase that helps businesses get to $1M annual profit, so if growth is in the plans, it can certainly help you get there too.” Talent Acquisition and Development Human resources is a core area of any business with employees. Many times, working with a staffing company is the perfect way to take the bulk of human resources tasks off the plates of those who have no formal training, putting it in the capable hands of the experts. Partnering with a staffing company, like Nesco Resource here in Lincoln, can have a positive impact all year long. If a company is in need of temporary help, using a staffing company provides the people resources to complete the job without the commitment of a long-term hire. For permanent staffing needs, a staffing agency allows companies to make sure the employee is the right fit before they hire by providing temporary to hire options. For skilled and professional positions, utilizing the resources of a staffing company means candidates can be pre-screened and evaluated based on their qualifications prior to being considered by the company. This cuts down on the volume of non-qualified candidates and provides for better use of the time and resources of the company. By using a staffing company throughout the year, a business can avoid all the administrative processes that come with hiring, allowing them to focus on other priorities. It’s not only about finding the right people, and what you’re doing to attract the best and brightest professionals, but developing those minds once they’re a part of your workforce (this may have even been happening beforehand if you’re lucky and the groundwork has already been laid out ahead of you). “We assist our customers in the business planning process by focusing on their most important resource – their people,” emphasizes Don Tomlinson, Chief Information Officer at Talent Plus. “Our focus is on the selection and development of individuals, working to put the right individual into the right position. This starts before they are officially hired. Do they have the talents to be successful in that role? Once they are onboard, how do we develop Don Tomlinson them? In addition, we know that every Talent Plus
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individual needs a solid succession plan. How do we create this? We now have an automated tool for the first time to allow associates to put development right back in their own hands. This means less oversight from management perspective and more ownership on an individual employee to guide their career goals. You can download the needto-know details on this important tool, our Strength Development Plan (SDP), at go.talentplus.com/TheSimplicityModelArticle. A true look at developing leaders within their workforce is what will help companies innovate long into the future. Whether its leadership coaching for managers, the c-suite (go.talentplus.com/ LeadershipPlus ), or succession planning for leaders at every level, we focus on turning talented people into leaders for the future. So often we see companies wait until the senior executives are aging out of the workforce to think about succession planning. Realistically, for a business to thrive, you need to start the process of developing them from day one no matter what level of the organization they’re at currently. People do have potential to grow into more developed roles and the sooner you scientifically identify who your ‘next in line’ is, the sooner you can offer them the tools and training to be able to meet and conquer the career challenges that lie ahead. During a normal business planning meeting, new opportunities for the business are identified and strategies around the opportunities are created. Many times, this creates new positions and roles for individuals inside the company. Organizations typically fill those roles by looking within the ‘company family’ and figuring out who is the best at what they do, assuming they would make a good leader too. Just because you are the best in a department does not mean you would be the best at leading that department. But organizations do this all the time. Talent Plus® helps organizations look at how they can fill positions that accompany business change. We look at the talents of the individuals and what success looks like for the new role. We then match the best individual for the position. As far as timeline for business planning, organizations tend to focus on six to twelve months in the immediate future. This creates an environment of incremental change. If organizations really want to be effective, their 2017 plan should be a sub-set of their three- or five-year plan. You should be looking all the way out to 2020 at this point, and perhaps even beyond that. In addition, don’t be afraid to get feedback on your plan. While keeping it secure, it’s ok to validate your strategy with key stakeholders, such as important clients and certain individuals within the organization.” Insurance Coverage and Employee Benefits As this is crucial to attracting the best and brightest talent, you’ll want to review the benefits you are offering and plan for any changes you’ll be making in the coming year. Health insurance coverage remains a chief concern for business owners and employees alike, but there have been more options made available locally, such as concierge medicine and corporate wellness programs, that are making the current situation more manageable for all. As far as employee benefits packages and incentives go, corporate wellness programs have become very attractive and remain all the rage so to speak. For planning purposes, there are a wide variety of things you could implement that would improve the health outcomes of your workforce, which in turn benefits your business. “At Proactive Solutions, Inc., we offer on-site wellness, ergonomic, and injury prevention services,” explains Katie Tiedemann, Midwest Regional Manager of Proactive Solutions, Inc. “We’ve been an integral part of the business decisions our clients have made in many key areas, including increasing productivity and efficiency with current headcount, resolving issues impacting the health and safety of employees, lowering insurance costs, injury prevention, reduction of workers compensation costs, Katie Tiedemann and unbiased support for all levels of the Proactive Solutions, Inc.
management team. Through LEAN techniques, EHS supportive programs, and our unique, proactive process, employers achieve their business goals faster and in a cost-effective manner. Our techniques have been proven successful when implemented in all business environments, from Fortune 500 companies to local, family-owned businesses. One example that comes to mind is a medical manufacturing client who brought us in to resolve the high rate of compensable injuries they were experiencing. We took their initial recordable rate of 7.0 and reduced it to 0.73, which has been maintained for the past 5 years. During the process, we also assisted their engineering team in increasing productivity by 800%, maintained current headcount, and have saved them $110,000 per month on average in health and safety costs through our program to date.” Regarding these focus points, Tiedemann offers the following advice to business owners: “When planning, consider what you are doing to ensure a productive and healthy workforce. Your employees are your most valuable resource, and so many things are often missed when evaluating the needs of your business when it comes to your employees. This is our area of expertise; we evaluate, identify the key areas and then develop a comprehensive plan to achieve your goals and measure the results for long-term sustainability. Above all, for anything related to business planning, my advice is to bring in a fresh set of eyes. You will quickly realize that you only know what you don’t know, which could be limiting your business and your employees. We have several strategic partners when it relates to technology for health-wellness. The good thing is we know what really works and what is just a fad tied to a good sales pitch. Let us help you decipher what you really need and save you a lot of money.” Leveraging Technology In the vast tech space, there’s always something new being introduced that you can use to your advantage. Looking into options for JANUARY 2017 Strictly Business 71
upgrading, whether it’s adding something new or a better, more advanced version of existing technology you’re already using, has become an integral part of a business’s planning process in modern times. Infrastructure, internet speeds, networks, data storage, equipment, and software, the online landscape in general – it can seem as though all of these are in a constant state of change because for the most part, they are and that’s a good thing. There are exciting things coming to the Lincoln area to check out, and it also doesn’t hurt to have an expert come in and evaluate where you’re at currently so that they can make recommendations about key areas of improvement for the coming year. Due to the fact that there’s so much out there to explore, targeting where the most potential for improvement lies is a great starting point. With more breakthrough technology being introduced than most of us who are busy running our businesses can keep up with, but at the same time, shouldn’t be without, along with budget constraints that prevent us from investing in it all (even though we might want to), it’s only wise to do so. “Small businesses should especially be looking toward the cloud to gain efficiency in their processes, reduce costs, and add new technologies to foster their businesses growth,” advises Jay Krull, Chief Technical Officer of Panology Tech Solutions. “The multitude of cloud-based offerings in the market today have driven the costs within reach. The value those offerings provide allow businesses to spend less time on routine efforts and focus more time on what makes them great. Jay Krull Panology Tech Solutions In our line of work, we see many small businesses fail to budget for the replacement or upgrade of their aging technology. This can include computers, servers, printers, copiers, routers, firewalls, etc. Allocating even a small amount of your budget to replace these items before they break
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down can save you money and precious time. We provide a technology assessment to ensure those leading an organization are aware of any areas that are in need of improvement. This allows time and budget for these areas to be included in planning. Our goal is to enable our business clients to be proactive rather than reactive when it comes to the technology they use.” Establishing a Presence in the Marketplace Last, but CERTAINLY not least, you’ll want to plan for how you’ll be marketing your business in 2017. This too will largely depend on your evaluation of the successes and shortcomings from the past year, goals for your business in the future, and your plans in other key areas. In this area, as with many of the others we’ve explored, no two business will have the same planning outcomes. As each business is a unique entity all its own, so is the plan that’s tailored to meet the strategic objectives laid out for branding and promotion across a calendar year. For some businesses, marketing efforts will be planned out a year or more in advance, while for others, decisions are actively made and new projects are embarked upon throughout the year, which still requires forethought and a timeline. Andrew Tuzson, owner of Evol Empire Creative, offers the following tips based on his chief areas of expertise: Depending on where you’re at in your business cycle and what your goals are, I’d advise any business owner to consider the following when doing strategic planning for the coming year: • Do you have a user-friendly website that’s set up for conversion? (Now that you have their attention, what do you Andrew Tuzson want them to do?) Evol Empire Creative • Are you dominating the top search engines like Google/Bing/Yahoo? (By that I mean appearing at the top of the first page of search results.) • Are you doing anything to optimize your social media presence and grow your following? Have you created an engaging and hyper-focused experience in this space? During the planning process, these questions will help you identify what needs to happen moving forward so that you’re leveraging all of these valuable tools to reinforce your message. When I meet with a client to gain an understanding of where they fall within these three objectives currently and what their goals are for the future, I always lead with the website. You can drive traffic anywhere with your promotional efforts, but it’s a waste to spend money on getting people to that place if you’re not presenting your offerings online in a way that’s engaging, captivating and user-friendly. We live in a society of instant gratification. Thanks to platforms like social media, we have immediate access to more information than ever before and have become acclimated to skimming through it quickly. We’ve also trained ourselves as to what we ignore and how much time we spend in any one place. It takes a lot to get people to slow down and engage when it’s so easy, and almost an instant response, to go from one thing to the next. As such, you’ve got to create a user experience that tells a story. When you’ve clearly identified what your conversion points are and have that factored into the story that you’re telling, that’s when you’re ready to market your website. If that’s already been achieved, and you’re looking at your spend for the best ROI, dependent on your industry, it’s then all about creating consistency everywhere you’re at in the marketplace. For the majority of businesses, it will come down to two different platforms or digital landscapes. First, if your company does not hold a coveted spot on the first page of Google, your lost opportunity cost is through the roof. Years ago, before the Internet was a thing, if you wanted the most business, you set up shop in a high visibility location. This included your office or
place of business, the yellow pages, billboards, etc. Now that location is online. Companies that don’t want to face that fact and adapt are dead in the water – it’s not a matter of if, but when. Just to throw some rough numbers out there, upwards of 90% of Google searches will end on page one, and of that group, approximately 80% will select a result in the top three displayed. Statistics prove that it’s incredibly rare for people to go past the first page and on to the second or third, and if they do, it’s generally out of desperation because they have yet to find a solution to the problem. The vast majority of problems are solved much sooner. For those whose offerings address a common problem, you’ll need to rank high in order to get people to your website so that you have the opportunity to differentiate yourself from your competition. If you’re investing dollars in getting people to your site or in the door, search engine optimization or SEO is key. The other key piece is social media. This is much more than a place where people post about politics, movies, and their problems. If used correctly, it can have a dramatic impact on a business’s success. No matter what product or service you provide, it all comes down to using the social space to humanize your company. When you cater to the human need for social interaction, you’re golden. The most effective companies are now selling in a conversation, not a pitch. By focusing on creating experiences that reinforce you as the expert in your craft, you’ll attract attention organically. Combined with the visibility factor, you’ll be unstoppable in 2017.” Tyler Horsley, Executive Director of Nuclear Networking, expands further on the topic of digital marketing: “While you’ve probably heard the term ‘SEO’ thrown around, you might still be wondering what that actually means. My answer, in short, is that I’ve found it tends to mean something different to everyone. As such, we focus on educating our clients about what it means to us, and how we plan to achieve it for our clients. As certified Google partners, we focus on onsite SEO algorithmic Tyler Horsley compliance – How does Google see you? Is Nuclear Networking your site healthy? Is it loading fast? And so on. We’ve made a point to incorporate aspects of every version of what SEO is that we’ve come across thus far, addressing it from all angles online. In fact, education is a key piece of what we do. It’s important to us that our clients are able to make educated and empowered decisions. I often refer to the three things every business needs to address as the “three-legged stool”: Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Local Citation Building and Optimization (Citations are core industry platforms that Google deems necessary for a strong foundation in SEO, local brand awareness, and function like microsites on each major platform). The union of the three is what will support your objectives for digital marketing, allowing you to succeed at capturing the attention of your target audience. The majority of millennials are using the Internet exclusively to find services, that’s now a well-documented fact. Although in the Midwest, and Nebraska in particular, business remains very relationship and referral driven, you’re still missing a huge segment of the population, and therefore will have a significant missed opportunity cost, by neglecting your online presence. Being able to market effectively to this booming population will be critical to the success and longevity of businesses here in Nebraska. Nuclear Networking began in the government sector, and then branched out to work with large, high-profile business clients nationwide, but we felt strongly that SMBs were the segment in the most need of our digital marketing services. We’re able to ‘bring a cannon to a stick fight’ when it comes to digital marketing for local businesses, bringing a level of expertise that can really make a difference where it’s needed most. At Nuclear Networking, we consider ourselves to be a business partner, not a third party
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Mention this ad and receive 8 hours FREE off of your first order of 40 hours or more. contracting service. Our approach is to come alongside and educate through the entire process, to be a consultant, and to really help grow the business as a whole. We pride ourselves on being very clear about what we can do and what we are going to do. A lot of times with other companies you’ll find in this space, the message is delivered as ‘Pay us X amount of dollars and we’ll increase your rank.’ Do you really know what you’re buying, though, or are you just relegated to ‘I hope it works, here’s my money?’ My job is to take my client’s/partner’s investment and multiply it through online and digital platforms. We create a customized competitive analysis that maps everything out – if you’re interested in competing in this space, here’s what your financial investment will be and the return you can expect. Most business decisions are made based on metrics and knowledge as opposed to what you hope to happen, and this is no different. We also customize three different strategies that you could go to market with as our recommended course of action moving forward. This is all provided at no cost, as is a lot of the education we provide, mainly because we want to be clear about what a partnership would entail to find out if it will be a good fit for both parties. Check us out at nuclearnetworking.com to learn more, and feel free to contact us at firstname.lastname@example.org. It’s very important to at the very least get educated on your options. And to do that now, because although it’s not really affecting this market here as much as others across the U.S. at the moment, you can be sure it will hit here soon in a big wave and you’ll want to be the one who is prepared for that to happen.” The topic of business planning is an enormous one and can include a number of different aspects, some of which are vitally important to your business and others that are not so critical but still be well worth exploring. The key is to focus on those areas that will have the most impact on your business’s success and growth over the next year and to partner with the professionals who can help you put the processes in place to move forward. JANUARY 2017 Strictly Business
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In line with our mission and core values here at Strictly Business, we are always urging our readers to be cognizant of those with whom they do business. Atop of the list of items that should guide one’s decision is the emphasis a business places on giving back. We remain staunch advocates for the involvement of our business community with our non-profit community because these partnerships are at the heart of maintaining the quality of life we enjoy here in Lincoln. With the rich diversity of non-profit organizations and the magnitude of our collective efforts, we’re able to successfully meet the spectrum of needs in our community together. As a business that supports non-profit organizations, your actions speak volumes to the fact that you care about making a positive impact in the lives of your fellow neighbors. Make no mistake, people take notice. Word of mouth is a powerful tool for businesses, and goodwill gestures like supporting non-profit organizations convey that you are concerned with more than just your company’s interests. In leading by example and encouraging others within your business or sphere of influence to join you in your efforts, you are showing your colleagues and employees that you care and that they should too. By contributing to a cause that truly helps others, and mobilizing efforts within your organization, you’ll find a feeling of satisfaction that’s rewarding beyond measure. Unfortunately it’s just not feasible to contribute to every charity, so you will likely be pulled in many directions when it comes to choosing which ones you want to support. As the goal is to donate money, volunteer, and invest your resources in the areas where they’ll do the most good, there’s more to it than simply selecting a cause you feel strongly about and writing a check. Sadly, we’ve all seen the headlines about non-profits that have misused or misrepresented the funds they’ve been given. This ties up resources that could be put to better use by one of the many wonderful charitable organizations in the area that are making a sizeable impact for the better, both right here in our community and globally. As such, by gaining a basic understanding of where resources are being allocated, you’ll easily be able to justify your contribution because it lines up with your beliefs and ethics. All nonprofits are not created equal, so do your research! While raising awareness is incredibly important, actions often do speak louder than words. The work that each non-profit does, and in turn your contribution to their cause, should impact the community in a real and meaningful way. We all have to make tough decisions as to where we spend our time and money, that’s just a fact of life. It is incredibly important to patronize businesses that make it a priority to give back to the community in which they do business. The many non-profit organizations here in Lincoln that have made it their mission to meet critical needs locally are deserving of our support, and fortunately, it makes our heart swell with pride to see so many of our fellow local businesses doing just that.
We have compiled a list of excellent non-profits, all of which need and welcome your support, and encourage you to get involved with these organizations! 74
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Nearly 300 babies are born to teenagers each year in Lincoln. If you know a teen parent, tell them about Parent Life. We’d love for them to come out and join us. Parent Life is a fun, supportive group of pregnant and parenting teens. We support, encourage, and equip young parents to make good choices and to complete their education. Parent Life is a ministry of Youth for Christ Lincoln Area, a nondenominational, non-judgmental, non-profit organization serving youth in the Lincoln community and surrounding areas. We engage youth through three ministries: Campus Life to teens in high schools and middle schools, Juvenile Justice to jailed teens, and Parent Life to pregnant teens. Through regular programming and special events, YFC Lincoln Area works with over 2,400 local youth with the goal of engaging them in a healthy relationship with God. For more information on Parent Life visit www.yfclincoln.org.
Lincoln SCORE wants YOU! Did you know that 53,377 new businesses were started in 2015 with the assistance of SCORE mentors? Business success is SCORE’S top priority! Every year, SCORE volunteers help thousands of entrepreneurs start small businesses and achieve new levels of success in their existing businesses. Small business owners who receive three or more hours of mentoring report higher revenues and increased growth, and SCORE is America’s premier source of free, confidential business advice. Most SCORE mentors have owned and operated their own companies or served in management positions. They understand business challenges because they’ve faced them too. Volunteering at SCORE is a way for you to give back to your community, connect with fellow business owners, and pass on your knowledge and expertise to the next generation of entrepreneurs in your community. Would you like to assist someone who is considering starting their own business? Do you have experience in business (e.g. leadership, marketing, technology, etc.) and are willing to share your business experience with others? Would you consider sharing your time as a volunteer to encourage small business development? Please give back to the community and join the Lincoln SCORE volunteer team. You can make a difference in the success of a new business and HELP MAKE DREAMS COME TRUE! Take the next step in becoming a volunteer SCORE business mentor. Please visit www.lincoln.score.org, email email@example.com or call (402) 4372409 to learn more about Lincoln SCORE.
Community Action Partnership of Lancaster and Saunders Counties is a non-profit organization that has been serving individuals and families living in poverty in southeast Nebraska since 1965. Through 16 distinct poverty-fighting programs and services, Community Action serves nearly 16,000 individuals and families each year. Its mission is to empower people living in poverty to reach economic stability. For more information, visit www.communityactionatwork. org or call (402) 471-4515.
The American Heart Association and American Stroke Association is devoted to saving people from two of our nation’s top killers heart disease (No. 1) and stroke (No. 5). Powered by millions of volunteers nationwide, the Association’s goal is to improve the cardiovascular health of Americans by 20 percent by 2020, while reducing deaths from heart disease and stroke by 20 percent. Currently, one person dies every 40 seconds from heart disease and stroke. Through events right here in Lincoln like the Heart Walk, Go Red for Women Expo and Heart Ball, that startling statistic can change. For more information, visit www.heart.org/lincoln.
Everyone needs a break at times. The Autumn House Foundation is a local non-profit organization providing a temporary break for the caregiver who is caring for a loved one at home. The person with declining health that needs care services would spend the day or a short-term stay in a safe and homelike environment with specially-trained staff providing compassionate care and engaging activities. By visiting the organization’s website and completing an application, the caregiver can take a few days for themselves after being assured that their loved one is being taken care of in a secure location with all of their needs being met. Using respite services can support and strengthen a person’s ability to be a caregiver, by relieving stress, restoring energy, and promoting balance in their life. It is estimated that there are over 81,000 unpaid caregivers in Nebraska alone. For more information, call (402) 475-7755 or visit www.theautumnhousefoundation.org.
City Impact inspires urban youth & their families to transform through God’s love. By living and working alongside the people we serve, we embody the challenges and embrace the goals and dreams of tomorrow—together. City Impact encourages youth within the inner city to use their God-given talents to overcome some of life’s toughest strugglespoverty, homelessness, hunger, substance abuse, illiteracy, crime and hopelessness. Our faith-based and strength-based services foster healthy choices, personal responsibility and servant leadership. By instilling hope and creating opportunities, City Impact meets the spiritual, emotional and physical needs of families living in our under-resourced neighborhoods. We empower people with practical resources, personal confidence and the Gospel from the inside out. Needs: Monthly mentors, weekly reading tutors during the school year and weekly faith program volunteers. Contact: Libby Moderow, (402) 380-0194 or lmoderow@cityimpact. org. Follow what’s happening at: facebook.com/cityimpactlincoln. For more information on City Impact visit www.cityimpact.org.
Child Guidance Center is dedicated to meeting the mental health needs of children and their families in the Lincoln area and surrounding communities. The CHOICES Program is a drug and alcohol focused outpatient therapy program facilitated by therapists currently serving 32 youth at Mickle Middle School and Northeast High School. This program focuses on substance abuse awareness, assisting youth in making healthy decisions, as well as addressing mental health issues. Students in grades 6 – 12 attend weekly individual and group therapy sessions. Nine students are waiting for services. The target population for the CHOICES program is students who have been identified as having an issue related to drugs and/or alcohol for themselves or their peers and/or have a family history of substance use. Youth may participate in the program if they are at risk for using substances due to experiencing a mental health issue and/or engaging in other high-risk behaviors. For more information, contact Melissa Tucci, MA, LMHP, LADC at firstname.lastname@example.org or (402) 475-7666. www.child-guidance.org.
It started with one home. The Reverend Charles and Alberta Danner lovingly opened their doors and hearts to a homeless child in need. As the number of vulnerable kids in their home grew, so did their needs. But the Lincoln community was there to wrap the couple with support, helping to purchase property and construct the CEDARS Home for Children. Seventy years later, providing refuge for children and youth who have no other safe place to spend the night is the heart of CEDARS mission, pursued through comprehensive efforts to help kids in crisis and build strong families. On CEDARS 70th anniversary, President James Blue points out that this couldn’t be done without continued community support. “Our donors make our organization strong for the children. Together, we are helping our most vulnerable children find safety, stability and permanent families.” For more information or to donate, call (402) 434KIDS (5437) or visit www.cedarskids.org. JANUARY 2017 Strictly Business
Help save lives. Donate Blood. “I’ve never been asked.” That’s the number one reason why people don’t donate blood. Today, the Nebraska Community Blood Bank is asking you to donate blood to help save lives. Every 2 seconds someone needs blood. Only volunteer blood donors can help ensure blood is available for patients in area hospitals. Nebraska Community Blood Bank has been connecting people who need life-saving blood with generous volunteer donors since 1968. We provide life-saving blood to healthcare facilities in six counties throughout southeast Nebraska, including Bryan Health, Lincoln Surgical Hospital, and Madonna Rehabilitation Hospital. Visit NCBB.ORG to learn more about hosting a blood drive or to sign up to donate blood at a donor center or blood drive near you. Make a date to help save lives. Voices of Hope is Lincoln’s 24-hour crisis center for victims of domestic violence, sexual assault, stalking, harassment and other related forms of abuse. Our services include a 24-hour crisis line (402-4757273), 24-hour victim advocacy in response to calls from hospitals and law enforcement, and daily walk-in services for safety planning, crisis counseling, assistance with protection orders, etc. Voices of Hope also provides support groups and educational groups, an on-campus advocate at UNL and Nebraska Wesleyan, and educational/training/prevention presentations for the community. Last year, Voices of Hope staff and volunteers answered over 8,000 crisis line calls and provided face-to-face services to approximately 2,000 adult victims and children. Our free and confidential services are available to women and men. Voices of Hope is always in need of financial donations, as well as for basic needs items such as personal hygiene items, household items, diapers/ wipes, and office supplies. For more information, go to: www.voicesofhopelincoln.org. Lincoln TeamMates is a school-based mentoring program. Mentors meet with their student approximately one hour, once a week during the academic year at the mentee’s school. Mentors serve as a positive role model and build a relationship that offers hope and a positive vision for the student’s future. The goal of the program is to see students graduate from high school and pursue a post-secondary education. More than 95% of Lincoln TeamMates graduates in the past four academic years have indicated that they had plans to attend a post-secondary institution. During this academic year (2016-17), more than 1,175 students are being served. However, there are still more than 700 students who would better thrive in school, if they had a mentor. TeamMates appreciates that many community businesses encourage and make it possible for their employees to volunteer which serves to enhance Lincoln’s economic future. For more information about Lincoln TeamMates, please visit lincolnteammates.org. 76
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The STAR Project is a 501(c)3 organization based in Nebraska. Our mission is to bring change to the lives of animals who are at risk for unnecessary euthanasia, have suffered abuse and neglect, deemed special needs, rapidly deteriorating in the shelter, or facing breed discrimination. The STAR Project will provide a home through our network of approved foster providers, and offer medical care and treatment until they find their forever home. We rescue animals nationwide, and provide support to the humans who make it possible. Interested in learning more? Contact us at email@example.com or visit our website at www.thestarprojectinc.org. People’s City Mission (PCM) was founded in 1907 and serves as Lincoln’s primary homeless shelter. PCM provides emergency housing for nearly 350 homeless men, women, and children every night of the year. Its Homeless Prevention Center offers free food, clothing and household items to over 20,000 people with incomes below 150% of the U.S. poverty line. The PCM Free Medical Clinic offers a wide range of free health services to uninsured Lancaster County residents. Last year this clinic experienced almost 18,000 patient visits, making it the third largest free clinic in the country. PCM is helping more than 30,000 individuals each year with its various services, or about 1 in 9 Lincoln residents. PCM receives most of its funding from private donations and gets about 90% of these funds directly to the people who need them. For more information, please visit People’s City Mission online at www.peoplescitymission.org. You can help change a life! Fresh Start is a home to 24 women striving to overcome homelessness. They need our help - and yours - because of struggles with addiction, domestic violence, physical or mental health, job loss, or a combination of these. They face overwhelming challenges to move from homelessness to self-sufficiency. Fresh Start provides food, clothing, safe housing, case management, and supportive services. Fresh Start is more than a shelter; it’s a goals program designed to support women who are working diligently to improve their lives by recognizing and utilizing their strengths. This year, Fresh Start celebrates 25 years of assisting women in our community. Together we have given a fresh start to over 1,500 women that worked hard for a better life. Your support and generosity helps women who are building a better life and makes our community stronger! Donation Needs: Bus Passes, Paper Goods, Cleaning Supplies and Monetary Contributions. Volunteer Needs: Daisy Thrift Shop Clerks and Event Planning. Join us online: FreshStar tHome.org | Facebook.com/ FreshStartHomeLincoln | Twitter.com/FreshStartLNK. Contact Monica at (402) 475-7777, monicaz@FreshStartHome. org, or visit FreshStartHome.org for more information.
Bright Lights ser ves elementary and middle s c h o o l s t u d e n t s by providing energized, engaging and fun summer learning opportunities. Our half-day classes and full-day camps allow students to learn and create, master new skills and build new relationships. Curriculums are STEAM based and class topics include science, technology, math, art, literature and music. Our goal at Bright Lights is to promote the habit of life-long learning while having fun and making friends. The Bright Lights class schedule comes out in early March and registration begins April 1 at BrightLights.org. Before Care, Lunch Care and bus transportation is available at some class locations. Need-based scholarships are available to students and an international experience is also available for middle school students. Find out more about these opportunities at BrightLights.org. Not all children are lucky enough to have lives free of abuse or neglect. Some become involved in the juvenile court system through no fault of their own. Court Appointed Special Advocates or CASA for Lancaster County, a local not-forprofit organization, recruits, trains and supports community volunteers who advocate on behalf of abused, neglected, truant, or ungovernable children in Juvenile Court. CASA volunteers do their own investigation and report their findings directly to the judge. CASA volunteers provide a voice for children in court, expedite permanency, and ensure that children have safe permanent homes. To donate, volunteer or for more information, please contact CASA for Lancaster County at (402) 474-5161 or www.casa4lancaster.org.
For over 16 years, DomestiPUPS has been supporting people in our local, regional and national communities through the assistance of animals. From therapy dogs in the classroom motivating c hildren to excel in their learning environment, to pet therapy visitations in nursing homes, hospitals, and assisted living centers, our pet therapy teams bring a bit of brightness through their furry encounters. The Adoptables program provides rescue dogs with obedience training and placement in their forever homes. Our service dog teams provide increased independence when paired with a disabled partner. These highly skilled canines can turn on lights, provide balance and mobility, retrieve dropped items, bring a bottle of water from a refrigerator, respond to medical emergencies and open doors both literally and figuratively. Some even provide life-saving measures for their disabled partner. For more information about Domesti-PUPS, visit www.domesti-pups.org. Type 1 diabetes (T1D) is a lifethreatening autoimmune disease in which a person’s pancreas stops producing insulin, a hormone people need to get energy from food. T1D strikes both children and adults suddenly and is unrelated to diet or exercise. JDRF is the only global organization with a strategic plan to end T1D. Our plan ensures that there will be an ongoing stream of life-changing therapies that lessen the disease’s impact. We want to keep people with T1D healthy and safe today until we reach our ultimate goal of a cure and universal prevention of T1D, and turn Type One into Type None. Find out more about our local efforts to support those in our community living with T1D, as well as the research your involvement is helping make possible, by contacting the JDRF Lincoln and Greater Nebraska office at Lincoln.jdrf.org.
N eb r a s k a r a n k s 3rd in diagnosed c hildhood cancer cases in the United States, but only 4% of all the federallyfunded National Cancer Institute’s research budget is dedicated to childhood cancer. This is the reason that Sammy’s Superheroes Foundation exists. Since 2013, Sammy’s has giving away over $300,000 in grants to researcher and doctors who are performing life-saving research. Our goal is to search out and identify doctors who are looking for modern, cutting-edge treatments that take into account the sideeffects treatments can have on the delicate development of children. We want to be a catalyst in changing the fact that 1 in 4 children will lose their battle to cancer within the first 5 years of diagnosis. Along with funding research, Sammy’s also is the sole sponsor of all the oncology blankets for Binkeez for Comfort. These blankets are specially made, packaged and approved to be giving to extremely sick kids in oncology units across the country. Awareness is another area where Sammy’s has continued to grow. Being a resource for families going through the same thing that our own Sammy’s did is important. We want to be the shoulder to lean on for those families. Through our website and social platforms like our Legion of Hope group on Facebook, we want to be there to help families through tough times.
Lincoln G.O.L.D (Gir ls Organization for Leadership and Development) is a local non-profit dedicated to scholarship and leadership. Founded in 2015, this nonprofit serves with a two-fold mission. It is a leadership development and community service program for high school junior and senior girls and a scholarship program for Lincoln area high school seniors attending a Nebraska college. Lincoln G.O.L.D was formed by individuals passionate about preparing young women for success and making college more attainable for students who demonstrate leadership and civic sensibilities.
For more information you can contact Jeremy Stanislav, Executive Director at jstanislav@ sammyssuperheroes.org or (402) 560-1578.
Go online to Lincolngold.org for information to purchase tickets or email firstname.lastname@example.org or call (402) 499-7697 for more information.
Lincoln G.O.L.D. is now selling tickets for the 2nd annual Gala, to be held on March 18th, 2017 at 5:30 p.m. at the downtown Cornhusker Hotel. Join us for the celebration of the mentorship program and the scholarship auction where we raise money for the Lincoln area senior high students for college.
JANUARY 2017 Strictly Business
Friendship Home is Lincoln’s only safe, confidential emergency shelter for victims of domestic violence and their children. We save and change lives for approximately 1,600 victims each year by providing safe shelter and crisis services 24 hours a day, 365 days a year. Shelter at Friendship Home is offered in a communal shelter setting, apartments for families and transitional living. Our advocates work closely with families and empower them to become survivors through safety planning, referrals to resources, support groups and mental health counseling. Friendship Home also provides a safe environment and emotional support to children. Gift cards for gas and groceries, financial donations and volunteers to help with special events are ways to help. For more information about Friendship Home, visit www. friendshiphome.org. If you or someone you know needs help, call our confidential help line at (402) 437-9302. Radio Talking Book Service (RTBS) serves the state of Nebraska with a mission to provide human-voiced print information to individuals who have visual or physical disabilities which prevent them from reading printed material. Our key programs are the Radio Talking Book Network and Listening Link. The Radio Talking Book Network, founded in 1974, is Nebraska’s only radio reading service. RTBN provides access to 11 newspapers and over 70 magazines. We are blessed with 100 volunteer readers, whose voices are broadcast throughout Nebraska via RTBN’s radio signal or our internet stream on special radios provided at no cost to our listeners. The Listening Link program assists blind, visually impaired, and learning disabled students in eliminating educational barriers they face by providing recordings of textbooks and course material required for degree completion. Please contact RTBS at (402) 572-3003 for more information or visit rtbs.org to apply for a radio, volunteer, donate, or listen live. Nebraska Community Foundation is a statewide movement using philanthropy as a tool to build stronger, more prosperous communities. NCF is a partner for meeting your charitable goals no matter where you live. It’s the way to give back to your hometown. Thanks to generous donors, in just the last five years more than $125 million has been reinvested in our schools, hospitals, community centers, libraries, fire and rescue units, parks and recreation, youth programs and our natural environment. Thousands of citizens have enjoyed the arts, earned scholarships and received specialized training to grow local economies in Nebraska communities. NCF is a charitable giving resource for all Nebraskans, offering donor-advised funds, designated funds, field of interest funds and life income funds which provide many tax benefits. Gifts to your hometown can be made using cash, securities, real estate, insurance, ag commodities, retirement plans, bequests and other assets. Visit NebraskaHometown.org, call (402) 323-7330 or email email@example.com for more information. 78
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Community H e a l t h Charities of Nebraska is a fundraising family of 19 Nebraskabased affiliates of nationally recognized health charities dedicated to improving the lives of those affected by a chronic health condition. CHC-NE raises vital funds through workplace giving campaigns, corporate matching funds, individual gifts and foundation contributions to benefit these health charities. In Lincoln, we are proud to partner with United Way of Lincoln and Lancaster County during the annual United Way/CHC Campaign. Dollars raised each year help our charities provide support for those with chronic health conditions as well as family members, friends and co-workers affected by chronic illness. They provide programs and services, education and advocacy and funding for vital medical research to help discover breakthrough treatments and the hope of a cure. Thank you for giving the gift of hope through your support. Lincoln Office: 215 Centennial Mall South, Suite 509 | (402) 4752770 | www.chcne.org | www.facebook.com/CHCNebraska Junior Achievement of Lincoln (www. jalincoln.org) is building a successful future for our c o m m u n i t y, o n e classroom at a time! Each year, 28,000 students in over 100 schools all across southeastern and Central Nebraska are impacted by our messages of financial literacy, entrepreneurship, and business ethics. Our cutting-edge, grade-specific curriculum is delivered in the most dynamic way possible–by hundreds of caring, generous volunteers from the local business community who add their own real-world experience to create a truly meaningful interaction. We also offer programs that connect motivated students with local entrepreneurs to learn about the process of starting a business. Our goal in everything we do is to give students the opportunity to own their future success! For more information on Junior Achievement of Lincoln or to learn more about becoming a classroom volunteer (it only takes 5 hours a year!), contact Alison GottschWalton at firstname.lastname@example.org or (402) 467-1741. With a dedicated and united front of staff and volunteers who help the homeless and near homeless find possibilities when things seem impossible, the vision of Matt Talbot Kitchen & Outreach (MTKO) is to defeat hunger & homelessness and restore hope! Serving lunch and dinner seven days a week, Matt Talbot is an inviting hunger relief and outreach center for those in need. Annually, Matt Talbot provides approximately 100,000 nutritious meals and 25,000 homeless prevention services to the working poor and homeless such as housing, case management, drug & alcohol evaluations, life skills classes, nutrition counseling, and help with obtaining vital identification documents. Most importantly, Matt Talbot provides beyond basic needs to embolden people to have hope. Matt Talbot has maintained a 4-star Charity Navigator ranking for three consecutive years and received the Better Business Bureau Integrity Award for the nonprofit sector in 2013. Contact Information: Susanne Blue, CMSW, Executive Director, Matt Talbot Kitchen & Outreach – (402) 4774116 |email@example.com | www.mtko.org.
Theatre Ar ts for Kids is a challenging musical theatre program specially designed for the young and aspiring performer interested in learning about, participating in, and producing musical theatre. Through teamwork and workshops, performers gain lifelong skills as they build self-esteem and develop leadership ability in addition to building their skill base as singers, dancers, and actors. TAFK offers a FREE Musical TheatreTroupe, voice lessons, classes for performers ages 3-6 & 7-18, and fully staged Broadway musicals are our specialty! Visit our website for more information about Theatre Arts for Kids at TAFK.ORG or call (402) 202-1087. FES (http://public.fes. org/) is a foundation that supports other nonprofit organizations so they can fulfill their missions. We provide services such as: branding, promotion, I T s e c u r i t y, web s i t e design and hosting, and networ k operations. Many nonprofit organizations do not have the staff or budget or expertise to effectively manage these services for themselves. FES exists to fill that void and provide these services at a reasonable cost so nonprofits can stay focused on their noble missions. FES employs over 60 people in Lincoln, Nebraska who work with large and small nonprofit organizations and communities. FES also works regularly with EducationQuest Foundation, SOCS websites, and the National Student Loan Program (NSLP) to provide services for marketing, IT security, and network operations. FES is located at 1300 O Street in Lincoln, Nebraska. Inquiries can be made directly to Dan Kunzman at (402) 479-6663 or firstname.lastname@example.org. The Merrymakers Association began providing professional entertainment to area senior homes in 1986. We are c e l eb r a t i n g 3 0 years serving our greatest generation throughout Nebraska and Iowa. Merrymakers’ program is a unique service serving 136 care facilities. This includes assisted and long-term living facilities, senior apartments, hospice and senior centers. These programs are scheduled once a month among 20 of our contracted professional musicians to provide live, onsite entertainment to all of these residents, including those with Alzheimer’s and who are in memory care. Merrymakers performances inspire fond memories, smiles, clapping, singing along and even dancing. The music is geared to the seniors’ favorites. Merrymakers is 100% supported through donations, grant funding, our summer “Friend-raiser” – Songs & Suds, and our signature Toast event in November of each year. For additional information, visit www.merrymakers. org or call (402) 697-0205. Donations of any size are greatly appreciated and acknowledged.
Since the early 1970’s, Lincoln Medical Education Partnership has been a model of community collaboration, serving many areas of community need. These include the training of Family Medicine residents through the Lincoln Family Medicine Program, cutting-edge cancer research through the Nebraska Cancer Research Center (NCRC), training schools to identify and help children with behavioral health issues through School Community Intervention & Prevention (SCIP), removing barriers for families by connecting them with resources and addressing substance use through Stepping Stones for Families, and educating individuals to become alcohol and drug counselors via Training for Addiction Professionals. To learn more about Lincoln Medical Education Partnership visit www.lmep.com.
Ranking among the top 5% of all Catholic high schools in the country, Pius X High School provides an affordable, Catholic education in a positive environment. As part of the Pius X family, students deepen their faith and knowledge, and have opportunities to pursue their talents and passions. With its largest enrollment ever at 1,275 students, Pius X has served the Lincoln community for 60 years and works to instill seven core values – excellence, service, purpose, faith, integrity and charity – into the next generation of leaders. Contact us at (402) 488-1046 or email email@example.com. To learn more about Pius X High School and the Pius X Foundation, visit www.piusx.net or follow us at facebook.com/RestoreAllThings or @PiusXLincoln.
Existing to promote the dignity, independence and well-being of older adults, Tabitha serves clients and their families across 28 southeast Nebraska counties at every stage of the aging journey through compassionate at-home support, innovative living communities, exceptional rehabilitation, and health care and hospice services. Ta b i t h a b e l i e v e s e v e r yo n e should receive the same quality, compassionate care—no matter their financial situation. This commitment is illustrated no better than through Tabitha Meals on Wheels, begun in 1967 as the first program of its kind in Nebraska and today the only Meals on Wheels provider in Lincoln/ Lancaster County. Feeding more than 550 clients daily, 365 days per year, Tabitha Meals on Wheels prolongs Elder independence and provides an invaluable safety check for vulnerable individuals in the Lincoln community. More than 70 percent of the program’s recipients cannot afford the $5.75 per-meal cost, yet with the help of generous donors Tabitha continues to say “yes” to all those in need. Tabitha is looking for civic-minded individuals to join us in serving our community. For more information about how you can help Tabitha support our friends and neighbors in need please call Tabitha at (402) 486-8520 or visit Tabitha.org. JANUARY 2017 Strictly Business
Established in 1986, Neighborhoods Inc. doing business as NeighborWorks Lincoln (NWL) is a 501 (c) (3) organization dedicated to keeping Lincoln a safe and prosperous community by revitalizing neighborhoods and promoting home ownership. NeighborWorks Lincoln aspires to make Lincoln a vibrant city with an exceptional quality of life for all. The organization fulfills their mission through an active partnership of resident leaders, private businesses, the philanthropic community, and the public sector. Our work includes three core areas of focus. Developing desirable housing through our Real Estate Development Program, which includes the development of properties through both rehabilitation and new construction; Strengthening communities by empowering residents through our Community Building Program which works to educate and empower neighborhood residents to take action and influence change in their communities; and, Facilitating sustainable homeownership through our Homeownership Program, which includes a Down Payment Assistance Program as well as homebuyer education classes.
Aiding Angels is a local, 501(c)3 non-profit organization providing FREE, professional housecleaning to the cancer heroes in our community during one of the most stressful times of their lives. A clean home and environment contributes to the welfare and recovery of patients. Brenda Schwery, local business owner of Maid To Please, has provided free home cleanings for years through another foundation where, unfortunately, women with cancer are the only recipients. In response to an overwhelming number of requests from not only women, but also men and children, Brenda founded Aiding Angels. Now, the void is filled and the much needed help is extended to everyone going through cancer treatment or hospice due to cancer. For more information on Aiding Angels, please visit www. aidingangels.com or contact Brenda at (402) 434-2472.
For more information on NeighborWorks Lincoln (NWL) visit www.nwlincoln.org or call (402) 477-7181. The Pregnancy Center is a non-profit, faith based organization located in the heart of Lincoln just off O Street. Every month over 400 young women in our community come to the Pregnancy Center for answers. These women desperately need our love and support. Many of them are afraid and feel like they have no options. The Pregnancy Center offers complete information about every option available to a woman facing an unintended pregnancy. The Pregnancy Center also provides confidential counsel, pregnancy tests, ultrasounds, materials support, parenting classes and character-based relationship education in schools all at no cost to our clients or taxpayers. Call the Pregnancy Center at (402) 483-4247 or visit www. support.pregnancycenterlincoln.org for more information. Better Business Bureau® (BBB®) serving Nebraska, South Dakota, The Kansas Plains and Southwest Iowa is a private, non-profit organization established in 1912. Its mission is to be the leader in advancing marketplace trust. BBB accomplishes this by: • Setting standards for marketplace trust. • Encouraging and supporting best practices by engaging with and educating consumers and businesses. • Celebrating marketplace role models. • Calling out and addressing substandard marketplace behavior. • Creating a community of trustworthy businesses and charities. BBB Accredited Businesses must meet BBB Standards for Trust. They have pledged to support the objectives and standards of fair advertising and ethical business practices. Not all businesses qualify for BBB accreditation, so make sure to look for BBB’s seal that identifies the business as one that “Starts With Trust®.” BBB’s headquarters is located in Omaha at 11811 P St and it has a branch office in Lincoln located at 300 N. 44th St #100. For more information, please visit bbbinc.org. 80
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Alzheimer’s care, support and research.
The Alzheimer’s Association® is the wor ld’s l e a d i n g voluntary health organization in
For an estimated 33,000 Nebraskans, Alzheimer’s disease is the ultimate thief — of their identity and precious memories. Their caregivers and loved ones are left feeling alone and heartbroken. The Alzheimer’s Association provides education and support to those who face dementia every day. On a national level, the Association advances critical research toward methods of treatment, prevention and, ultimately, a cure. Together, we can end Alzheimer’s disease, the nation’s sixth-leading cause of death. To learn more, find help or get involved — visit www.alz.org or call (800) 272-3900.
At CBMC, we believe that when the Marketplace is operated according to biblical principles, everyone wins! Our mission is to equip Christian Businessmen to live out their faith through their business and connect them to others who also believe this is our calling and privilege. Through our Marketplace Ambassador Initiative, we offer several programs to help individuals grow: First Steps, Operation Timothy, Living Proof, and Every Man a Warrior. These one-on-one or small group studies help participants develop skills and abilities as followers of Jesus. The Leadership Institute, which is specifically geared toward business leaders and owners, consists of a variety of Peer Advisory Groups (PAGs) including Forums, Executive Roundtables, Acceleration Teams, and Boards of Advisors. Led by trained facilitators, these monthly groups utilize Biblical and Academic Study for growth, fellowship, and accountability. To learn more about CBMC or join us, please contact enix@ cbmc.com or visit our website at Lincoln.CBMC.com.
Christian Record Services, Inc. is a ministry of compassion to people who are blind. Since 1899, Christian Record has worked to improve the quality of life for children, teens, and adults who are blind by providing free programs and services. All who are blind, legally blind (20/200 with corrective lenses), or have physical impairments that prevent them from holding a book qualify for these free services: • Subscription Magazines: Braille, large print, and audio formats • Full-Vision Books: Children’s books that combine braille, audio, and large print • Lending Library: More than 1,600 braille and specialized audio volumes • Gift Bibles and Study Guides: Braille, large print, and audio • National Camps for Blind Children: Summer and winter camps • inSight4Vets: Audiobook “thank you” gift to blind military veterans • Wildlife STORYTELLERS: Audiobook players in soft plush animals To learn more, visit Christian Record Services, Inc. at www.ChristianRecord.org, call (402) 4880981, or connect on Facebook or Twitter. Due to a significant need for treatment services for adolescents in our community, St. Monica’s (www. stmonicas.com)recently opened Channels. “Channels” is a gender-specific program with a strength-based approach provided in a supportive and nurturing environment. Based on the resiliency of each young woman, the program provides each girl with the tools and therapy to help her understand and manage her substance use and mental health disorder(s). The Channels program offers girls the opportunity to build a healthy life moving forward. The key components of the residential program include a 4-6 month stay, family involvement, school participation, and approximately 20 hours of programming specific to young girls. Questions, referrals and admissions please call (402) 437-8448. Wellbeing Initiative is a nonprofit organization dedicated to impacting the lives of those living with mental health challenges by providing a community that empowers members to reach their fullest potential. The first program, “The Orchard,” is located at 300 S. 13th Street in Lincoln. It provides a space in which that community can be nurtured. Individuals can come have a cup of coffee, talk to a trained peer who can assist them with difficult situations, or engage with them in social activities. Through The Orchard, individuals with mental health challenges are also provided with opportunities to participate in comprehensive trainings and support groups. These trainings cover topics such as self-care, advocacy, job readiness and leadership skills. Invite a few of The Orchard volunteers and members whose lives have been impacted by this program to do an informational presentation for your organization or arrange a tour of The Orchard! Contact Skylar Linn at (402) 499-1322 or firstname.lastname@example.org to schedule a presentation or tour. Or, for further information, visit Wellbeing Initiative at wellbeinginitiatives.org.
Heartland Big Brothers Big Sisters makes meaningful mentoring m a t c h e s between adult volunteers (“Bigs”) and children (“Littles”). The new year is a great time to set new goals. The agency has a goal of pairing 70 new Big Brother and Big Sister mentors with local youth. Matches meet weekly on evenings and weekends out in the community, doing recreational and educational activities they both enjoy. They build important friendships that lead youth to higher aspirations, greater confidence, better relationships, avoidance of risky behaviors, and educational success. If your resolution is to give back to the community and have fun as a volunteer for HBBBS, please visit www.hbbbs.org/volunteer to get started! To learn more about Heartland Big Brothers Big Sisters, visit www.hbbbs.org or like the agency on Facebook at www.facebook.com/heartlandbbbs or follow on Twitter at www.twitter.com/heartlandbbbs. LUX Center for the Arts is Lincoln’s community arts center. The LUX provides high quality art classes for children, youth, and adults. On the First Friday of each month, the LUX hosts newly curated art shows featuring local, regional, and national artists. Our Art Van deLUX provides art-making workshops and classes to at-risk-youth, cancer survivors, low-income schools, and Alzheimer’s and dementia patients. Each year, the LUX Center for the Arts brings in four emerging artists to teach classes and to create art in Lincoln through our Artists-In-Residence program. The LUX is committed to being the arts organization where everyone feels comfortable and welcome. Contact us at (402) 466-8692 or visit our website at www.LUXcenter.org. The Center for People in Need facilities include expansive classroom space, a distribution warehouse, as well as c o n f e r e n c e s p a c e, computer labs, and job training facilities. Those seeking to improve their financial circumstances, overcome adversity and achieve success, will find meaningful resources at CFPIN. Our core areas of impact include: Hunger Prevention: CFPIN distributes food to low-income individuals throughout the week, both on-site as well as at locations strategically placed throughout the community. Social Support: Every year, CFPIN will host free assistance events meant to alleviate poverty and promote social inclusion through addressing specific problem areas. Additionally, we offer referral services as well as emergency assistance. Adult Education: CFPIN offers tuition free college associates degrees through SCC, as well as ESL courses on-site. Second Chances for Ex-Offenders: CFPIN offers programming tailored towards current or recent offenders from Nebraska correctional facilities to re-enter society with support, job training skills, as well as life skills. Learn more at: cfpin.org | 3901 N 27 St. Lincoln, NE 68521 | (402) 476-4357 JANUARY 2017 Strictly Business
Goodwill Industries Serving Southeast Nebraska, Inc. has been strengthening the Lincoln community for more than 80 years by providing services for individuals who face barriers to employment and by offering residents an outlet for recycling gently used household items and clothing. The sale of donated items in Goodwill’s retail stores remains the largest source of funding for its programs and services. Goodwill recognizes that ser vices provided by peer agencies prepare people served by Goodwill to better succeed in Goodwill’s employment programs. It is with this understanding that Goodwill provides funding to colleague agencies to help with their own programs that align with Goodwill’s mission of willing workers employed and community resources maximized. For more information about Goodwill and its role in the Lincoln community, visit www.lincolngoodwill.org today. May 2017 marks the 14th year of Clinic with a Heart! Our vo l u n t e e r- d r i ve n , faith-inspired free healthcare clinic has been ser ving our community with grace, hope and dignity. We could not do it without our volunteers, donors and supporters who consistently give their time, expertise, energy and resources. Thank you! Services provided include medical, dental, physical therapy, chiropractic, mental health, hearing screenings, vision exams and spiritual care. Funding for Clinic with a Heart comes from mission team sponsors, corporate sponsors, individual donors, grants and fundraising events. Today more than 600 people volunteer to serve at the clinic! For more information about Clinic with a Heart (www. clinicwithaheart.org), our services, to volunteer or donate, please contact Teresa Harms at (402) 4212924 or email@example.com. THANK YOU for supporting Clinic with a Heart! The Nebraska Sports Council is a nonprofi t organization that provides quality competition for athletes of all ages and abilities and promotes healthy and active lifestyle choices. Major programs include the NE 150 Wellness Challenge, which encourages all Nebraskans to get out and be active by participating in any physical activity, and the Cornhusker State Games, a 60+-sport Olympicstyle athletic festival which attracts an average of 12,000 athletes to Lincoln/Omaha each July. Other events like the annual Pumpkin Run and Mud Run round out a full-year of fun and healthy activity offerings. 2017 program dates include the NE 150 Wellness Challenge, Jan. 1 – Dec. 31; Cornhusker State Games, July 21-30; Mud Run, Aug. 26 and Pumpkin Run, Oct. 7. Nebraska Sports Council programs and events require more than 3,500 volunteers and financial backing from more than 300 businesses annually. Those interested in supporting or participating in the Nebraska Sports Council can learn more at NebraskaSportsCouncil.com or visit us in person at 4903 N. 57th St. in Lincoln or by phone at (402) 471-2544. 82
Strictly Business JANUARY 2017
The Heartland Cancer Foundation was established to assist low income cancer patients with prescription cancer medications and gas money needed to go to and from cancerrelated appointments and treatments. Our goal is to reduce the financial stress that often accompanies cancer treatment so patients can focus on their recovery, bringing energy and optimism to their journey. The Heartland Cancer Foundation is based in Lincoln, Nebraska and supports cancer patients who live in Southeast Nebraska and Northeastern Kansas. We are not affiliated with any clinics, hospitals, cancer treatment centers or organizations. All are welcome to call (402) 261-9974 or visit The Heartland Cancer Foundation atwww.heartlandcancerfoundation.org to find out more, and those who need assistance may also apply online or to download an application. There are a variety of ways you can get involved – check out the website at www.heartlandcancerfoundation. org for links to upcoming events, to donate, or to find out more about fundraising opportunities available. VolunteerLinc bridges the gap between community and cause to connect people, businesses and nonprofit organizations with the service opportunities that best fit their skills, passions and pursuits. VolunteerLinc is creating meaningful interactions in the Lincoln and Lancaster County to strengthen the community through local volunteerism. Whether you’re a volunteer wanting to engage in the community or you’re a non-profit who could use some help, VolunteerLinc is your go-to resource to make that connection. Learn more about volunteer opportunities and sign up to receive weekly emails with the latest opportunities at volunteerlinc.org or call (402) 435-2100.
Associated Builders and Contractors (ABC) is a national construction industry trade association representing nearly 21,000 chapter members. Founded on the merit shop philosophy, ABC and its 70 chapters help members develop people, win work and deliver that work safely, ethically, profitably and for the betterment of the communities in which ABC and its members work. The Cornhusker Chapter has offices in both Lincoln and Omaha, where we do apprenticeship training for the trades. Partnerships with VR, Avenue Scholars and ReConnect have trained individuals in the trades. Contact Deb at (402) 477-4451 to inquire about training opportunities for your company, organization or students. Each person that enters the industry is on the path to earning a competitive salary, learning a new skill and building America with their own hands. To become a member of ABC, contact Anne at firstname.lastname@example.org or (402) 477-4451. Visit our website at www.abcnebraska.org.
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Our cover this month features John F. Dittman, Chairman, and Barry J. Lockard, President/CEO, with the NEW Cornhusker Bank Center located at...