SHIPYARD | SANLORENZO
SANLORENZO Earlier this year Simpson Marine became the exclusive Asian dealer for the Sanlorenzo shipyard. Sanlorenzo is a rising star among Italian shipyards known for their made-to-measure design. This strategic agreement addresses the growing demand for Sanlorenzo’s made-to-measure motor yachts in the Asia Pacific region. We asked Massimo Perotti, Chairman of Sanlorenzo Spa, a few questions to learn more about his yachts and plans for Asia. SM: What prompted the expansion into Asia? Massimo: Sanlorenzo represents a history and a future in which passion for quality, elegance and exclusivity become a common heritage. Having had 10 years of presence in the Asian market we are pleased to see that our heritage and made-to-measure approach is proving so attractive to customers here. Our partnership with Simpson Marine makes perfect sense – we share common values and vision and I’m excited for our shared growth through the region.
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SM: Tell me about your yard, and how it has changed over the years. Massimo: The Sanlorenzo shipyard was founded in 1958 in Viareggio by Giovanni Jannetti, who was always focused on made-to-measure yachts. Giovanni’s brand appealed to me as one of the last, authentic expressions of exclusivity, a separate world that I do not hesitate to call the atelier of Made in Italy yachts. I bought the yard in 2005, and today, after 10 years of management, success, struggles with an increasingly globalised and difficult market, a lot of innovation and research, manic attention to quality — it is all supported by the end product that you see. Yachts that are beautiful and designed to exactly fit their owner. We have grown since 2005, but the focus of the yard has not changed. It is still total customisation of each yacht, designed to meet the needs of each individual owner.
