FOREWORD

NEW AND EXPANDED PARTNERSHIPS

Welcome to this latest edition of Seabreeze. Since we published the last edition of Sea Breeze we have successfully negotiated a number of major changes in Simpson Marine. The yachting industry in Asia is evolving rapidly and we saw the need to extend the range of yachts and services we offer to our customers and at the same time we wanted to build a secure future for the company through strengthened partnerships with the shipyards we represent. These changes signal the start of what I believe will be an exciting new chapter in the history of Simpson Marine.

With effect from June 2015, Simpson Marine became the exclusive Asian distributor for Sanlorenzo, the rising star among Italian shipyards. Known for their outstanding ‘made to measure’ Italian design, Sanlorenzo is globally recognised as one of the leading shipyards in the world. The distribution agreement includes Sanlorenzo’s full range of custom GRP motor yachts and steel and aluminium superyachts from 76’ to 200’ for the Asia Pacific region. This strategic move will provide a fresh impetus to the development of Simpson Marine’s superyacht business, a key future growth area in the Asian market.

We have strengthened our partnership with Monte Carlo Yachts in an expanded distribution agreement that now includes mainland China and Taiwan. Simpson Marine launched Monte Carlo Yachts in South East Asia just one year ago and we have seen outstanding results, with the yachts stylish and original Italian-design, manufacturing excellence and unprecedented levels of customisation proving attractive to customers across the region.

Simpson Marine’s existing distribution agreements with Monte Carlo, Beneteau Sail, Beneteau Power and Lagoon remain unchanged and we are delighted to continue to represent these leading and very successful brands.

Recognising the great potential for sport fishing in many parts of the Asia Pacific region, Simpson Marine has also signed a long-term agreement with Viking Yachts to be their exclusive distributor in mainland China, Hong Kong, Taiwan and South East Asia. Viking is the world leader in luxury performance sport fishing – a fast developing niche market in Asia where fishing is a popular recreational activity and increasing numbers of active boaters are taking up this exciting sport.

These strategic moves to strengthen Simpson Marine’s brand portfolio see a parting of the ways with Azimut after a successful 28 year partnership. This is an amicable decision following an increasing awareness that the two companies no longer share the same vision and strategy. Simpson Marine’s vision is to continue growing as a multibrand dealer with a network of interconnected offices throughout Asia, while Azimut would like to pursue partnerships with single-brand dealers around the region. Naturally we will continue to offer support and advice to our existing Azimut customers both past and present.

Over the past 30 years Simpson Marine has evolved and grown within the industry and is now the largest yacht dealership in the region. As we look ahead to the next 30 years, we see a lot of opportunity on the horizon. With our new brand partnerships, our professional teams in all parts of Asia look forward to providing our many customers around the region with the best yachts and the best support in all their yachting endeavours for many years to come.

Happy cruising from everyone at Simpson Marine!