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Jamaica

A Rhythmic Journey Through Culture, Coffee, and Coastal Charm

Luxury and Innovation: Volkswagen Tiguan

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Immersing in the Rhythms of Legend at the Bob Marley Museum

Wellness in Sri Lanka with Siddhalepa Ayurveda

The Essence of New Pop Art: Joaquin Gonzalez – Master Sculptor of JOGO

Colombo: A Captivating Gateway to Sri Lanka’s Rich Heritage

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EDITOR’S LETTER

EDITOR'S NOTE CELEBRATING VISIONARIES, VOYAGES, AND THE VANGUARD OF INNOVATION

GLOBAL REPRESENTATIVES ASIA PACIFIC:

Fozia Fareen Melbourne, Austalia editor@trendingbusinessinsights.com MIDDLE EAST & AFRICA:

Eric Dury Dubai, UAE editor@trendingbusinessinsights.com EUROPE:

Leila A. Paris, France editor@trendingbusinessinsights.com

Dear Readers, In this edition, we invite you to step into a world where heritage, innovation, and wanderlust converge, a celebration of journeys both personal and extraordinary.

Our special feature on Jamaica takes center stage, capturing the vibrant heart of the Caribbean. From the lush hills of Montego Bay to the pulsating cultural core of Kingston, we explore a destination rich in rhythm, resilience, and beauty. Through the lens of Jamaica’s coffee culture, music heritage, and luxurious coastal retreats, we invite you to savor a journey that awakens every sense.

This issue is also a tribute to visionaries and pioneers across industries.

We traverse a tapestry of stories: the timeless artistry of Silvio Morelli Picasso, the transformative leadership of Henri Meijer, and groundbreaking advancements in space and quantum health with Dr. Christian Daniel Assoun. We also deep dive into how Hakan Ozel from Shangri-La is redefining customer-centric leadership in the hospitality sector.

On the technology frontier, we explore the seismic shifts shaping the digital horizon — from the growing threats of deepfakes and ransomware to revolutionary developments in AI-powered agentic reasoning. These pages provide insights into how innovation is transforming not just business operations, but the very architecture of the future.

In the spirit of indulgence, our luxury lifestyle section brings a curation of exquisite experiences. Discover the latest in haute horology with Frederique Constant’s Classics Moneta Moonphase, dazzle in the artistry of Papillon’s statement clutches, and experience the perfect symbiosis of form and function with Natuzzi Italia’s sculptural furnishings. From new fragrance launches at The House of Creed to the culinary brilliance at Sakhalin Dubai, every story speaks to craftsmanship, creativity, and elegance.

For our automotive enthusiasts, we take you on thrilling journeys—from the rugged adventures in the new Nissan X-Trail and the bold sophistication of the 2025 Škoda Kodiaq, to the electrified performance of the Brabus Edition of the smart #3.

Each story in this edition is a celebration of mastery—whether it’s crafting timeless art, pushing the frontiers of technology, setting new luxury standards, or reimagining the future of mobility. We hope this issue ignites your curiosity, inspires your ambitions, and fuels your dreams, wherever they may lead.

Happy reading.

Eric Dury Editor |2|

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USA:

S. Danish San Francisco, USA trendingbusinessinsights@outlook.com CANADA:

Siew Lin Vancouver, Canada trendingbusinessinsights@outlook.com

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Jamaica

A Rhythmic Journey Through Culture, Coffee, and Coastal Charm

Luxury and Innovation: Volkswagen Tiguan

Immersing in the Rhythms of Legend at the Bob Marley Museum

Issue Q1/2025

Wellness in Sri Lanka with Siddhalepa Ayurveda

The Essence of New Pop Art: Joaquin Gonzalez – Master Sculptor of JOGO

Colombo: A Captivating Gateway to Sri Lanka’s Rich Heritage

www.trendingbusinessinsights.com

MANAGING DIRECTOR Nishrat Nazeen EDITOR IN CHIEF Eric Dury FEATURES Fozia Fareen Shereen Shabnam CONTRIBUTORS Hakan Ozel Natasha Dury ART DIRECTOR Vee Suquila

BUSINESS AND LIFESTYLE UPDATES (Publishing House)

Registered No. RCBS2018I11862 (e) editor@trendingbusinessinsights.com (w) www.trendingbusinessinsights.com

CONTENTS 06

06 Jamaica A Rhythmic Journey Through Culture, Coffee, and Coastal Charm

10 Bridging the Past and Present in a Tapestry of Artistic

Genius A Journey Through Time, Color, and Imagination with Silvio Morelli Picasso

12 The Architect of the Tower of Power

Henri Meijer, on building long term success, backed up by principles of personal fulfillment.

14 Scenting Success

Blending the art of nature and entrepreneurship, while building a business and a life rooted in authenticity and passion

16 Think Like Your Customer Leading the Future of Space and Health

18 Dr. Christian Daniel Assoun: A Pioneer in Space, Plasma Sciences and Quantum Medicine

Simacek 20 Ursula Pioneering Excellence in Facility Management Across Europe

22 Immersing in the Rhythms of Legend at the Bob Marley Museum

24 Deepfake Threats To Corporations |4|

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Technology Decisions The Digital Horizon - Tracking Security Trends

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AI and Ransomware: Cutting Through the Hype

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Ransomware Spotlight - How Threat Actors use C2 and Data Exfiltration as Part of Double Extortion

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NetApp Fuels Future of Agentic AI Reasoning Solutions with NVIDIA AI Data Platform

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Revolutionary electric hydrofoiling vessel unveiled Complete Flying VS—9 FL Technics Joins ALTA Leading MRO Company Plans Expansion in the Americas From Ancient Wonders to Seaside Serenity

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Exploring Gozo’s Timeless Charm and Scenic Beauty

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Colombo A Captivating Gateway to Sri Lanka’s Rich Heritage

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Culture, Nature, and Southern Charm The vibrant city of Atlanta

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Wellness in Sri Lanka with Siddhalepa Ayurveda

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A New Standard in Luxury Living Timeless Craftsmanship Meets Modern Luxury as Meraas Unveils the Bvlgari Lighthouse

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Sakhalin Dubai A Fusion of Culinary Excellence by Chef Vladimir Mukhin

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Discover Harmony Natuzzi Italia Presents Sculptures and Sofas in Perfect Symbiosis

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The Essence of New Pop Art Joaquin Gonzalez – Master Sculptor of JOGO

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Introducing ‘Eladaria’ The Latest Addition To The House Of Creed Portfolio

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Technology Trends

58 60

In Their Shoes Patrick and Michael Chalhoub Come Together on Legacy, tradition, family and footwear Papillon Fashions Clutches That Dazzle for the Party Season

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The best of both worlds Frederique Constant’s Classics Moneta Moonphase

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Luxury and Innovation Volkswagen Tiguan

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Built for Adventure Nissan X-Trail

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Driving the Future My Adventure with the sleek and bold 2025 Škoda Kodiaq in Hatta Dubai Unleashing the Electrified Performance The Brabus Edition of the smart #3

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Amadeus and Omeir Travel Agency’s extended collaboration to innovate and personalize traveler experiences

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Mastering PR Success The Power of Deep Client Understanding Trending Business Insights

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COVER STORY

JAMAICA A Rhythmic Journey Through Culture, Coffee, and Coastal Charm

By Shereen Shabnam International Writer

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where luxury meets timeless Caribbean charm. Here, mornings started with sumptuous breakfasts featuring Jamaican favorites—ackee and saltfish, Johnny cakes, callaloo, and bammy, all served with rich, freshly brewed Blue Mountain coffee as the ocean stretched endlessly beyond the terrace.

ew places on earth evoke a sense of pure, unfiltered soulfulness quite like Jamaica. A vibrant island nation nestled in the heart of the Caribbean, Jamaica is a mosaic of lush mountains, rhythmic culture, and golden shores.

During a recent journey that wove through the energetic streets of Kingston and the tranquil embrace of Montego Bay, I discovered a destination that is both a sensory adventure and a sanctuary for the soul.

Nearby, the Martha Brae River offered a serene escape. Gliding on a bamboo raft under the soft canopy of the rainforest, I savored the simple pleasure of fresh coconut water and the melodic sounds of nature, a moment of pure connection with Jamaica’s lush landscape.

FROM SERENE RAFTING TO TIMELESS RETREATS

EMBRACING THE PULSE OF KINGSTON

My journey began in Montego Bay, where crystal-clear waters and verdant hills create an idyllic backdrop. I checked into Round Hill Hotel and Villas, an elegant sanctuary perched on a tropical hillside,

Transitioning from tranquility to the pulsating heart of Jamaica, I headed to Kingston, where culture spills vibrantly onto every street.

My stay at the Pegasus Hotel, ideally located across from Emancipation

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The nature brought back some beautiful memories of my own home country of Fiji that shares a similar laid back vibe as Jamaica so I felt right at home.

Park, positioned me at the center of the city’s creative and historic pulse.

Kingston’s Creative Artwalk was a highlight—a kaleidoscope of murals and street art that brought the city’s dynamic spirit to life. Each artwork narrated stories of struggle, pride, and triumph, offering an immersive glimpse into Jamaica’s contemporary identity.

Another unforgettable stop was the Bob Marley Museum, housed in the music legend’s original home. Walking through Marley’s life, accompanied by the heartfelt drumbeats of Bongo Herman—who happened to be playing live during my visit, brought a profound, personal resonance to the experience. The museum tour, animated by a guide who surprised me with a birthday serenade, was a heartfelt homage to Marley’s message of peace, love, and unity.

A CELEBRATION OF COFFEE CULTURE As a coffee lover, attending the Jamaica Blue Mountain Coffee Festival in the misty foothills was an unforgettable highlight. Set against the dramatic backdrop of the Blue Mountains, the festival was a lively blend of sensory delights. Over 70 vendors showcased not only Jamaica’s world-renowned coffee but also local crafts, spices, and culinary creations.

Workshops, barista competitions, and live performances infused the day with energy, while the Taste Jamaica Food Court offered dishes infused with coffee, revealing the versatility of this celebrated bean.

The Blue Mountain beans’ smooth flavor, nurtured by rich volcanic soil and a misty climate, was everywhere, from steaming cups to gourmet treats.

Adding depth to this experience was a visit to Craighton Estate, where

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COVER STORY

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I learned firsthand about sustainable coffee farming and the unique attributes that make Jamaican coffee a prized global treasure.

COASTAL LUXURY AND FINAL MOMENTS Returning to Montego Bay, I spent my final days at the legendary Half Moon Hotel. Spanning two miles of private beach, this historic resort—favored by royalty and celebrities offered a fitting end to the journey. Half Moon’s effortless blend of understated elegance, lush gardens, and impeccable hospitality encapsulated the soul of Jamaican luxury.

Days melted away between beach walks, spa treatments, and fine dining under the stars. Each evening, the distant beat of live reggae performances at the resort or nearby venues carried the spirit of Jamaica into the night.

LEAVING WITH A HEART FULL OF JAMAICA As my trip came to a close, I realized that Jamaica is far more than just a destination. It is a living, breathing tapestry of resilience, creativity, and natural beauty. Whether rafting down gentle rivers, sipping worldfamous coffee amidst misty peaks, strolling vibrant city streets, or soaking in the sunset from a villa’s infinity pool, every moment in Jamaica hums with an authenticity that leaves an indelible mark on the heart. It is an island that dances to its own rhythm, inviting you not just to visit, but to feel, to savor, and to belong.

Trending Business Insights

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INTERVIEW

BRIDGING THE PAST AND PRESENT IN A TAPESTRY OF ARTISTIC GENIUS A Journey Through Time, Color, and Imagination with Silvio Morelli Picasso

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By Shereen Shabnam International Writer

ecently I ventured into Florence to meet with artist Silvio Morelli Picasso, whose childhood was a canvas painted with the hues of Renaissance masterpieces, Baroque grandeur, and the avant-garde strokes of modernism.

Often hailed as the modern-day Picasso, Silvio’s style is a unique blend of abstract expressionism and surrealism, with a distinct nod to the cubist influences of Pablo Picasso.

Born and raised in Italy, a country synonymous with artistic genius, Silvio’s artistic journey began at a young age, inspired by the rich cultural heritage and artistic legacy of his homeland. His early exposure | 10 | Trending Business Insights

to the works of great Italian masters fuelled his passion for art, leading him to pursue formal training in fine arts. He was cradled in an environment where art is not just admired but revered.

He is a contemporary artist whose work transcends the conventional boundaries of art and his canvases are vibrant tapestries of colour, form, and emotion, where each stroke tells a story, and every colour evokes a feeling. Silvio’s art is not just seen; it is experienced, inviting viewers to see reality and imagination merge seamlessly.

Visiting his enclave in the hills of a quaint village outside Florence, we immersed ourselves in the vibrant tapestry of contemporary art where Silvio emerges as a shining thread, intertwining the rich legacy of Italian artistry with the innovative spirit of modern expression. Sylvio’s artistic journey is a testament to his relentless pursuit of innovation and his deep reverence for tradition. His style is a harmonious fusion

Silvio’s work often reflects his deep contemplation on human nature, society, and the universe. His art is a dialogue between the artist and the world, a reflection of his thoughts, dreams, and observations. Through his art, Morelli challenges viewers to look beyond the surface, to explore the depths of their own consciousness, and to find beauty in the chaos of life.

Silvio’s impact on the art world is undeniable. His exhibitions have graced the walls of prestigious galleries and art fairs across Europe and beyond, captivating audiences with their depth and beauty. His work has found a home in the collections of art aficionados and connoisseurs, each piece a testament to Silvio’s genius.

During our visit, we had stopped for lunch at a family-owned restaurant where Silvio knew exactly what to order for our meal. During our conversation, we find out about his talents as a chef of over 20 years, his love for gastronomy and the many countries where he has cooked for a high-profile clientele.

As Silvio continues to weave his magic through his food and art, he remains a beacon of inspiration and innovation in both worlds he is passionate about. His work is a bridge between eras, a celebration of the timeless beauty of art, and a tribute to the enduring legacy of Picasso.

In a world where art is constantly evolving, Silvio stands out as an artist who honours the legacy of the past while boldly forging his own path.

His art is a testament to the enduring power of creativity, a reminder that true art knows no bounds, and a tribute to the timeless influence of Picasso. Silvio continues to create and inspire today, and his work remains a beacon of innovation and beauty in the global art scene.

of abstract expressionism and surrealism, with a palpable influence of cubism, a nod to his father, the legendary Pablo Picasso. Silvio’s work is a dialogue between the past and the present, a blend of classical beauty and contemporary chaos.

As we explored the artefacts and looked through the many pieces at his villa which is open for events, we found Silvio’s canvases are not mere pieces of art; they are portals to a realm where colours and emotions swirl in harmony and tell a story.

Each piece crafted by Silvio is a narrative, a slice of his soul etched in paint and canvas. His art is a reflection of his introspections, a visual representation of his thoughts on humanity, society, and the cosmos.

Silvio’s paintings invite the viewer on a journey, a voyage into the depths of the human psyche, urging them to explore the labyrinth of their own emotions and perceptions.

As we walk through the villa, we find that Silvio’s artistic repertoire extends beyond the confines of traditional painting. His explorations have led him into the realms of sculpture and digital art, showcasing his versatility and his constant quest for new modes of expression. His sculptures, much like his paintings, are embodiments of emotion, each curve and contour a whisper of his artistic voice.

The alternate realm has offered Silvio a new canvas, a space where technology and art converge. His creations are a fusion of the tangible and the virtual, a blend of classical techniques and futuristic visions.

In this digital landscape, Morelli continues to push boundaries, to challenge the conventional, and to explore the infinite possibilities of artistic creation.

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SELF-DEVELOPMENT

THE ARCHITECT OF THE TOWER OF POWER Henri Meijer, on building longterm success, backed up by principles of personal fulfillment.

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How Safe House CEO, Henri Meijer’s practical philosophies became a benchmark for business owners

n a world that never stops evolving, Henri Meijer stands out as a beacon for those who seek significance in both business and personal life. With years of experience in personal development and building meaningful careers, Henri is known for simplifying and breaking down the complexities of the human psyche by aligning it with deeply rooted personal ambition, common sense, practical strategies, and measurable results.

In his conversation with Shereen Shabnam, Henri shares the philosophy behind his work, the journeys he’s taken with exceptional people across various industries, and the profound impact he’s made on the lives of those he works with.

“We all have direct access to endless wisdom, and are capable of significance and the extraordinary if we are willing to see beyond our perception, overcome instant gratification, and not be distracted by any need for external validation. It’s truly a wonderful world beyond that.”

People with this liberated, possibility-focused mindset often radiate a natural curiosity and contentment. They live in a space that opens the

| 12 | Trending Business Insights

door to a universe of opportunity.

“That’s what I aim to create in every collaboration—a simple yet extraordinary life,” Henri elaborates. Henri’s journey began in his early 20s in the music industry, where he witnessed firsthand the power of emotional connection and developed ways to uplift individuals, no matter their circumstances.

This early exposure to transformation sparked a lifelong journey that led him to collaborate with some of the world’s most outstanding business leaders, creative performers, and influential families.

Henri was especially drawn to individuals who mastered the art of a fulfilling life, combining extraordinary professional success with spiritual and psychological depth. He studied their thought processes, inner frameworks, and actions that led to the empires they built.

His purpose became clear: to create a safe space where personal

From him, Henri learned the importance of emotional connection and its transformative power.

As his methods evolved, Henri began working more behind the scenes, he draws inspiration from the structural strategies of leaders of large conglomerates, blending practical business acumen with deep, almost spiritual insight. His approach is about acting from a place of clarity, what he calls “coming from a place of sense.”

Henri emphasizes understanding the physics and motion behind business and finances, as well as mastering the art of persuasion, and enabling. The structures Henri puts in place decrease the chance of self sabotage, which many people do in the long run when they feel imprisoned by the life they created.

Henri’s work helps them realign and move with precision. His coaching is often described as “mathematical yet deeply human”, a framework that respects both personal integrity and business reality. He believes in understanding and building, ‘your version of a good life’ at the core of your career and success and then building strong backup plans and strategies to reach that vision, really creates an unshakable stable existence.

MEASURING SUCCESS

Henri defines success through the alignment of personal and professional development with life goals. When we know your version of a good life, we can fuel it by ambition, and built a supportive financial system with business strategies that help create and sustain those goals.

One example of this is the Tower of Power program, a coaching methodology that helps individuals integrate their personal and business identities, together with universal principles in alignment with their authenticity.

ambition, exceptional careers, and powerful businesses are strengthened by frameworks that empower long-term success. This was the birth of his flagship company, Safe House.

By learning from creative performers, business owners of multinational conglomerates, and long-time mentors, Henri gained deep insights into how they built their success. At the same time, he offered value from his own expertise in personal development. His conclusion? True wealth lies in simplicity. Liberation comes when you act with direction and clarity, rather than reacting to life’s chaos.

MASTERING THE ART OF CHANGE

Henri leverages his diverse experience with entrepreneurs and musical talents to support their ambitions, may that be personal and professional.

His journey into coaching was inspired by his time in music, where he saw many talented individuals fail to progress due to difficult life circumstances.

This inspired Henri to help people overcome internal blocks and creating contra by giving them insights, skills an capabilities, and foremostly his rule of thumb: ‘Find out how to do it, what is the nature of the process. Then it’s just a matter of doing what you need to do to get what you want’, which naturally led him into the world of personal and career development.

COACHING PHILOSOPHY AND EVOLUTION

Henri’s coaching style is deeply rooted in real-world experience. One of his early mentors was Don Willard, co-producer of The Beach Boys.

Unlike Safe House, which offers an intensive one- or two-day immersive experience, Tower of Power unfolds over a longer timeframe. It starts with a crash course and continues with monthly guidance. This slower pace suits those who prefer a step-by-step approach to personal and professional growth, allowing participants to deeply internalize the process.

THE NEED FOR CAREER AND PERSONAL DEVELOPMENT Henri champions continuous personal and professional growth. He believes in learning from the best to fuel evolution. His coaching not only addresses short-term challenges but builds a holistic, sustainable model for long-term success.

Dubai’s dynamic and fast-paced environment has given Henri fertile ground to grow his personal and career development business, tapping into a globally connected, ambitious population.

Today, Henri empowers entrepreneurs and ambitious individuals with the tools, strategies, and mindset shifts needed to thrive, not just in business, but in life.

His sessions are more than business consultations, they’re a comprehensive mentorship journey, designed help clients embrace a full-spectrum, well-rounded path to success. * For consultation, contact Management@safehousemember.com or visit https://www.safehousemember.com *Since Safe House is a recommendation-only initiative, please enter: Gmtsafehouse at the requirements section.

Trending Business Insights | 13 |

SELF-DEVELOPMENT

SCENTING SUCCESS Blending the art of nature and entrepreneurship, while building a business and a life rooted in authenticity and passion

By Nishrat Nazeen - Founder of Aromas Fiji | 14 | Trending Business Insights

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hen I founded Aromas Fiji, I envisioned more than just a business. I imagined an experience, a bridge between nature’s most authentic gifts and the hearts of those who seek quality, wellness, and beauty in everyday life. What I didn’t realize back then was how much personal development would become just as essential to the journey as business acumen.

Entrepreneurship is often painted as a story of bold ideas and brave beginnings. And while passion is the fuel that gets you started, personal growth is what keeps you moving forward when the road turns rocky . Here are the most important lessons I have learned through building Aromas Fiji — lessons that have shaped not just my business, but also my mindset, resilience, and leadership:

GROUND YOURSELF IN PURPOSE

When you know why you do what you do, challenges feel less daunting.

For me, the purpose was clear: to create natural, sustainable products that reflected the richness of Fiji’s land and culture. Whenever doubt crept in and when competition intensified, I reminded myseld that my work wasn’t just transactional. It was transformational for customers, for the environment, and for myself.

BUILD RESILIENCE LIKE A MUSCLE

Resilience is not something you are born with. It’s a muscle you strengthen over time. Every obstacle, from production delays to global economic shifts became an opportunity to exercise resilience. I learned to anticipate change, adapt swiftly, and approach every setback as a stepping stone to a better version of both myself and my business.

KEEP LEARNING

The market changes. Consumer behavior evolves. I realized early on that

staying still meant falling behind. I committed to continuous learning by attending workshops, connecting with mentors, and studying trends not just in skincare and wellness, but in entrepreneurship, marketing, and leadership. Curiosity kept me agile. It opened doors to collaborations, product innovations, and unexpected opportunities that fueled Aromas Fiji’s growth.

LEAD WITH HEART, MANAGE WITH STRATEGY

People often say “business isn’t personal” — but I have found that the best businesses are deeply personal. Leading a brand that represents your values means infusing everything, from customer service to product development with authenticity. At the same time, success demands clear strategies, systems, and decision-making discipline.

Balancing heart and head is an ongoing practice, one that defines sustainable leadership.

CELEBRATE SMALL WINS

In the rush to reach the next big milestone, it’s easy to overlook the victories along the way. I learned to pause and celebrate the moments that mattered — the first customer testimonial, the first retailer order, the first international shipment. These moments, though small, built the confidence and momentum needed to climb bigger mountains.

ENTREPRENEURSHIP AS PERSONAL DEVELOPMENT

Building Aromas Fiji taught me that entrepreneurship is the ultimate personal development journey. It stretches you, humbles you, and rewards you in ways far beyond financial success. It demands that you become adaptable, courageous, and deeply connected to your own purpose and growth. And in the end, that inner evolution is the greatest success of all.

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MANAGEMENT

THINK LIKE YOUR CUSTOMER Hakan Ozel Vice President Operations & General Manager, Shangri-La Dubai | 16 | Trending Business Insights

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n today’s world, businesses that succeed are the ones that can truly and perfectly understand and anticipate the needs of their customers. The idea looks simple but very powerful: Think like your customer! This mindset can transform and develop how a business operates, how it designs its products or services, and how it builds lasting relationships with its clientele. Thinking like a customer is more than a strategy; it is a philosophy that puts empathy, anticipation, perspective, and value creation at the core of every decision that the business owners and operators make.

THE CUSTOMER IS THE NORTH STAR

Every business exists because of its customers. Without them, there is no revenue, no growth, and no purpose. Thinking like your customer means viewing every aspect of your business from their perspective.

There are two types of customers: Loyal customers and new customers.

If one of them is missing, business will high likely be in jeopardy.

What are their points to patronage? What motivates their decisions to purchase? What do they expect from you to exchange business?

These questions become guiding principles for shaping everything from product development to marketing campaigns.

Consider a company, for instance. Their success would be largely credited to their ability to understand what customers want before the customers even know it themselves. If this is a high-tech company, their devices should not be just functional, but intuitive, aesthetically pleasing, and emotionally engaging; they should not just sell technology, but an experience, all because they should consistently see their products through the eyes of the end-user. If this is a luxury hotel business, anticipating the guests’ needs and fulfilling those needs even before guests demanded is crucial to perform a high-end service business.

EMPATHY DRIVES INNOVATION

Empathy is at the heart of thinking like your customer, which is considered as one of the leading attitudes in business. It is about walking in the shoes of customers, feeling their frustrations, and sharing in their aspirations. When the enterprises practice empathy, it becomes better at identifying real problems and is more equipped to create meaningful solutions.

For example, a company designing athletic gears shouldn’t have a vision of, “What materials are durable or cause less production cost?”, but should be asking, “What challenges do our customers face while exercising so that their products might help?”. Maybe it is sweat resistance, mobility, or storage. Empathy helps uncover these meaningful insights that data alone might not assist. Successful companies produce desirable profits and results only through achieving their visions.

COMMUNICATION THAT CONNECTS

important to understand your customers. Businesses that actively listen and respond show customers that their voice matters, strengthening trust and loyalty.

DESIGNING THE EXPERIENCE

Customer-centric thinking doesn’t stop at the product or the field. It extends to the entire customer journey. From the moment someone visits your website to the time they unbox your product or reach out to support, every interaction shapes their perception of your brand.

Thinking like your customer means optimizing these touchpoints.

Is your website easy to navigate? Is the check-out process smooth?

Do customers feel supported if something goes wrong? Seamless experiences are not an accident; they are the result of intentional, empathetic design.

ANTICIPATE, DON’T JUST REACT

A truly customer-centric business doesn’t wait for complaints to make improvements. It anticipates needs before they arise. This requires a mix of insight, creativity, and data. Companies that study trends, listen to customer behavior, and experiment with new ideas can stay one step ahead of expectations, and even competition.

Some companies, for instance, use data to understand patronizing patterns, and recommend content or product. They don’t just respond to what people currently use, but they proactively look for products and services that the customers will want in the future. This predictive mindset is the essence of thinking like a customer.

LONG-TERM RELATIONSHIPS, NOT ONE-TIME SALES

Finally, thinking like your customer means caring about their longterm success, not just your short-term gain. Businesses that truly understand their customers aim to build trust over time. They don’t push sales, but provide value and meaning, even if they don’t yield immediate business results.

Thinking like your customer also transforms the way you communicate.

When companies speak in jargon or focus too much on features rather than benefits, they risk dividing their audience. Customers don’t just want to know what your product does — they want to know how it makes their lives better.

This could be through helpful content, excellent customer service, or community engagement. Many brands have developed strong loyalty not because of pricing, but because of consistent, customer-first principles based on the delivery of brand promises. Customers of these brands feel connected, heard and appreciated.

Messaging should be simple, relevant, and emotionally meaningful.

Instead of using business jargons and terms, they can use simple and direct words in their language; understand the customers’ desires and fears, and craft messages that respond directly to those emotions.

Using complicated business terminologies will cause challenges in communication and understanding.

WHY IT MATTERS

Listening is just as important as speaking. Customer reviews, surveys and social media feedback are goldmines of insight and extremely

Thinking like your customer isn’t a tactic or manifesto. It is a culture.

It requires businesses to move beyond assumptions, embrace empathy, and align every action with the customer’s perspective. When companies commit to seeing the world through their customers’ eyes, they don’t just sell more but become irreplaceable. In a world where competition is very strong, companies that win are the ones who care enough to ask what it feels like to a customer. And then act on the answer.

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MANAGEMENT

LEADING THE FUTURE OF SPACE AND HEALTH

Dr. Christian Daniel Assoun: A Pioneer in Space, Plasma Sciences and Quantum Medicine

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n a world where the boundaries between science fiction and reality are increasingly blurred, few individuals embody the pioneering spirit of innovation as much as Professor Dr. Christian Daniel Assoun and his team of experts from the space, technology and finance world. With a diverse and multidisciplinary career spanning astrophysics, plasma science, quantum medicine, and space technologies, Dr. Assoun stands at the cutting edge of scientific exploration and its applications. His work, which bridges the gap between physics, medicine, and extraterrestrial resource management, offers fascinating insights into the future of sustainable living, both on Earth and beyond.

A STELLAR BEGINNING: FROM ASTROPHYSICS TO NASA COLLABORATIONS

Dr. Assoun’s scientific journey began with a foundation in physics, where his Ph.D. in Atomic Spectroscopy from the University of Paris VII set the stage for groundbreaking research. His early focus on

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creating laboratory plasmas comparable to the radiation emitted by stars allowed him to delve into the mysteries of stellar compositions.

The plasma techniques he developed provided crucial insights into the makeup of stellar coronae, including key elements like carbon, silicon, and boron.

It wasn’t long before his work attracted the attention of the National Institute for Astrophysics (INAG) in Meudon, France, and subsequently, NASA. In the early 1980s, NASA Director J.R. Carruthers and Dr. W.H. Steurer from the Jet Propulsion Laboratory (JPL) invited Dr. Assoun to become a Scientific Advisor for NASA’s Extraterrestrial Program.

His contributions to space programs, particularly the PERT (Plasmas for Extraterrestrial Resources and Technologies) initiative, played a pivotal role in advancing technologies for mining, refining, and space debris remediation. These efforts are now essential components of

future missions to Mars, the Moon, and beyond, as humanity explores sustainable resource extraction and extraterrestrial living.

BRIDGING PHYSICS AND MEDICINE: THE BIRTH OF QUANTUM MEDICINE Not content with limiting his expertise to the realm of astrophysics, Dr. Assoun expanded his research into biology, co-founding the revolutionary field of Quantum Medicine alongside Dr. Lambin Dostromon. This field, also known as Intronic Medicine, applies the principles of radiation mechanisms from plasma physics to biological systems, specifically at the cellular and genetic levels.

Quantum Medicine offers a unique perspective on health, bridging the gap between traditional medicine and quantum physics. Dr. Assoun’s work in this domain has opened new pathways for understanding the body’s radiative processes and how they can be influenced to promote healing and overall well-being.

In 2010, he published a book on this emerging field, further solidifying his role as a thought leader in both science and medicine. The book is now being translated into Spanish and English, expanding its influence to a global audience.

SPACE EXPLORATION MEETS SUSTAINABLE BUSINESS: THE FUTURE OF EXTRATERRESTRIAL MINING While Dr. Assoun’s work in plasma sciences and quantum medicine is fascinating in its own right, his current ventures in space technologies are particularly poised to attract attention from investors. Through his work with Glycan Industries, Dr. Assoun is at the forefront of developing cutting-edge technologies for space debris remediation, asteroid mining, and Moon-based resource extraction.

His focus on using plasma techniques for space mining and refining presents an opportunity to tap into the burgeoning market of extraterrestrial resources, with potential applications for 3 Helium mining—a resource critical for future energy production.

Dr. Assoun’s vision for a Laboratory of Plasma Sciences, backed by sister corporations and patents in the USA and Japan, is set to revolutionize how we approach industrial decontamination and space resource management. With advanced tools and prototypes such as the TERMINATOR TH3 machines, the possibilities for commercial applications in decontamination and space mining are vast.

Dr. Assoun elaborated on the limitations of current solutions proposed to mitigate space debris, such as nets, harpoons, or ground-based laser destruction, all of which carry significant risks of creating smaller, more dangerous debris. These methods could worsen the situation rather than resolve it. Instead, Dr. Assoun advocates for the development and deployment of advanced technologies like TERMINATORR, a plasma-based system designed to safely neutralize and remove inactive or problematic satellites.

TERMINATORR offers a scalable and safe solution without risking contamination or increasing debris in Earth’s orbit. This technology could revolutionize space debris management by ensuring that largescale mega constellations, which aim to deploy tens of thousands of satellites, do not further exacerbate the threat.

The importance of international collaboration was a key theme during the discussion. Regulatory bodies such as NASA, ESA, FAA, and commercial space players like SpaceX and Blue Origin must unite to address this growing challenge. With AI and next-generation detection tools like radar and lidar, systems like TERMINATORR could become essential components in maintaining the sustainability of space

operations. As Dr. Assoun aptly states, without robust countermeasures, the future of space exploration and commercialization is at serious risk, particularly as space traffic and satellite mega constellations increase.

The high revenue potential from decontamination servicing, paired with the prospects of asteroid and Moon mining, positions Glycan Industries as a leader in the space technology sector.

THE SPACE DEBRIS MENACE: A THREAT TO GLOBAL COMMUNICATION AND SPACE EXPLORATION One of the greatest concerns facing the future of space exploration and international communication is the growing issue of space debris. The Kessler Syndrome, a catastrophic scenario where space debris collides in a chain reaction, rendering orbits unusable for decades, could happen at any moment. This not only threatens global communication networks but also makes sustainable space exploration perilous.

With the launch of thousands of satellites over the past decade, this concern has reached critical levels. As Professor Christian emphasized, the situation has now evolved into a medium-term threat, with the risk of major collisions and irreparable damage to critical infrastructure such as the International Space Station (ISS), and global communication networks. The potential for cascading collisions could lead to billions in financial losses and even human casualties.

Dr. Assoun, along with his team, is keenly aware of this risk and is working on pioneering space debris remediation technologies. These solutions are crucial in preventing the irreversible consequences that space debris poses to our planet’s technological infrastructure and the future of extraterrestrial ventures.

The Path Forward: Attracting Investment for Groundbreaking Research As Dr. Assoun continues to push the boundaries of science and technology, his next goal is clear: to secure seed funding for his ambitious projects. With a unique blend of space technologies, quantum medicine, and industrial applications, his work is not only scientifically groundbreaking but also offers immense commercial potential.

The need for sustainable solutions in both space exploration and Earth-bound industries is more pressing than ever, and Dr. Assoun’s innovations provide a clear path forward. By leveraging his plasma technologies for applications such as space debris remediation and extraterrestrial mining, he is well-positioned to attract investors who share his vision of a sustainable future.

A VISIONARY LEADING THE FUTURE

Dr. Christian Daniel Assoun’s career reflects the power of interdisciplinary thinking and the drive to explore new frontiers.

From his early work in astrophysics to his groundbreaking ventures in quantum medicine and space technology, Dr. Assoun is not just a scientist—he is a visionary. His current projects offer a glimpse into the future of sustainable living, both on Earth and in space, making him a leader in the fields of plasma sciences, space exploration, and quantum medicine.

As the world looks to the stars for future opportunities, Dr. Assoun’s work stands at the forefront of this exciting new era. Investors, scientists, and entrepreneurs alike would do well to keep an eye on the developments coming out of his laboratory—because the future of space and health may very well be shaped by the innovations he brings to life. https://space-debris-remediation.glycangroup.com or contact gjo-cfo@glycangroup.com

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SPOTLIGHT

URSULA SIMACEK

Pioneering Excellence in Facility Management Across Europe

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s CEO of SIMACEK Holding, Ursula Simacek has guided the company to become a leader in facility management throughout Europe. From its humble beginnings as a pest control service to becoming a major family-owned enterprise, Ursula’s strategic vision has been pivotal.

In this interview, Ursula discusses the transformative growth strategies of SIMACEK, the company’s robust commitment to sustainability, and her experiences as a female leader in a traditionally male-dominated industry, providing valuable insights into the future of facility management and entrepreneurial leadership.

SIMACEK HAS ESTABLISHED ITSELF AS A LEADING FORCE IN FACILITY MANAGEMENT ACROSS EUROPE. WHAT KEY STRATEGIES HAVE DRIVEN THE COMPANY’S GROWTH AND HOW DO YOU ENVISION ITS FUTURE? We have grown from a small pest control business into one of Midand Central-Eastern Europe’s largest family-owned facility service providers, with 11,000 employees across six countries. Our growth is | 20 | Trending Business Insights

built on long-term thinking, a strong people-first culture, and service diversification.

We focus on core facility management (cleaning, security, technical facility management, pest control, public transport cleaning) and go beyond that with premium care services, including office services for a true well-being atmosphere, rental arts and healthy catering for all property users. With digital innovation and a clear sustainability focus, we aim to expand further, always guided by our purpose “Joyfully creating quality of life for people”.

WHAT STEPS IS SIMACEK TAKING TO PROMOTE SUSTAINABILITY AND RESPONSIBLE BUSINESS PRACTICES?

A comprehensive understanding of sustainability is part of our DNA from the early days more than 80 years ago. Our responsibility for 11,000 employees from 70 nations and their families demands a threedimensional approach to sustainability.

First, economic sustainability and intergenerational long-term thinking to ensure stable and reliable jobs. Second, ecological responsibility

to protect a healthy environment. Third, social responsibility to ensure fair and equal pay, respectful behavior, and to support personal development and growth.

All measures directly support the UN Sustainable Development Goals (SDG). They are deeply integrated in our corporate strategy, including significantly cutting down Co2 emissions already by 2030, a >95% share of renewable electricity, a fully electrified fleet by 2028, consequent use of ecologically certified cleaning agents and many more.

Additionally, we measure the success of these actions by all relevant ISO certifications and international certifications such as EvoVadis and Great Place to Work, proving that we belong to the best-in-class services providers of our industry.

HOW DOES SIMACEK ENSURE EMPLOYEE SATISFACTION, TRAINING, AND WELLBEING WHILE MAINTAINING HIGH SERVICE STANDARDS?

Our employees are the heartbeat of SIMACEK – and we like to call ourselves a “large SIMACEK family”. We run a dedicated ISO 21001-certified SIMACEK Academy, providing more than 10,000 training hours annually only in Austria. But our training efforts go far beyond that, including leadership development, on-site language training – often in courses combining our and our customer’s employees –, and support in hardship cases to ensure a team which is both competent and motivated to deal with the challenges we are facing day by day.

Our key to service quality is definitely strong leadership and a truly diverse team. Personal leadership is combined with powerful digital tools to ensure a consistent and comprehensive quality levels.

HOW IS SIMACEK LEVERAGING DIGITAL TRANSFORMATION TO ENHANCE EFFICIENCY WITH SMART BUILDINGS AND AI-DRIVEN FACILITY MANAGEMENT? We follow a strict multi-annual digitalization roadmap focusing on digitalization and AI-powered processes in every business unit as well as highest levels cyber security for top-notch service reliability. We strive to be the most consistent adopter of new technologies, while at the same time ensuring value and cost efficiency for our customers.

With a strong inhouse IT development team, continuous testing and piloting activities, both in-house and with customers, we build end-toend solutions that prove themselves in practice.

WHAT ADVICE WOULD YOU GIVE TO ASPIRING FEMALE ENTREPRENEURS LOOKING TO LEAD IN TRADITIONALLY MALE-DOMINATED INDUSTRIES?

Start early, work hard, stay authentic. And: don’t hold yourself back thinking about being female or male – simply do your best and perform.

That’s at least what I have done throughout my life.

I have grown through every level of our businesses — from master examinations, back-office tasks to regional management positions and now as CEO of the SIMACEK group. Leadership, to me, means inspiring people for a common goal, taking decisions, empowering others and standing for your values. Achieving goals at the expense of your purpose won’t lead to long-term success.

WHAT ARE SOME OF THE BIGGEST CHALLENGES FACING THE FACILITY MANAGEMENT SECTOR TODAY, AND IS SIMACEK PLANNING FOR EXPANSION INTO NEW MARKETS? Attracting and retaining skilled staff remains a significant challenge in the facility management sector, an issue SIMACEK addresses with strong employer branding and structured onboarding, particularly for its predominantly migrant workforce. Our strong brand, SIMACEK, and the vast experience of more than 80 years in different markets are key assets in this regard.

The company is also keen on leveraging AI and robotics to enhance service delivery amidst growing demands for integrated solutions driven by ESG regulations. SIMACEK is eyeing expansion into dynamic markets like Dubai and the UAE, aiming to merge its high service standards with the high expectations of Middle Eastern real estate markets.

We see a good fit and high potential in combining high quality expectations of mid-east real estate operators with our proven track record in managing thousands of employees at highest levels to achieve a winning user experience for tenants and property users for all asset classes, whether residential real estate, shopping centers, offices, hospitals, or even transportation systems.

SIMACEK IS ALSO ACTIVE IN THE ART SECTOR. CAN YOU TELL US ABOUT THAT?

Yes, SIMACEK is active in the art sector through Art House SIMACEK, offering curated rental art as a B2B service. In partnership with ARTCARE, we provide businesses with access to contemporary artworks for offices, meeting spaces, and public areas. Our SIMACEK Art Award promotes carefully curated emerging artists at the start of their careers and offers an accessible entry point for aspiring collectors.

At its core, our mission is to bring art into and onto buildings — making it visible, tangible, and accessible to everyone. Through outstanding collaborations with Professors of leading art academies in Austria and Germany, we support emerging talents and connect business with culture.

This initiative brings our purpose to life, joyfully creating quality of life. For companies with high standards, integrating art into the workspace is no longer optional — it is a statement.

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SPOTLIGHT

IMMERSING IN THE RHYTHMS OF LEGEND AT THE BOB MARLEY MUSEUM

By Shereen Shabnam International Writer

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estled in the heart of Kingston, Jamaica, the Bob Marley Museum is not just a building preserved in time; it's a vibrant journey into the life of the music legend, Bob Marley. Situated in his original home, the museum offers a profound glimpse into his musical journey, personal life, and the roots of reggae culture.

During my visit to Kingston, my experience was brought to life by none other than Bongo Herman, the celebrated percussionist who once played alongside Marley and happened to be there that day. His impromptu drum session while I was waiting to enter the

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museum resonated through Marley's former home, adding a deeply personal touch to the artifacts and memorabilia that adorned every room.

The experience was elevated by our vibrant and animated guide who started the tour with a birthday song for me in the entrace room surrounded by accolades the legend received during his lifetime and beyond. Her thoughtfulness left me speechless and the friendliness and knowledge of the staff at the mueum was top notch.

Walking through Bob Marley's home was like stepping into a piece of musical history, where every corner spoke of the struggles, successes, and serene moments of his life.

Each exhibit in the house tells a unique story, from his gold and platinum records hanging on the walls to the vibrant room murals and his famous denim stage outfit.

The personal items displayed, including Marley's favorite guitar and the bullet-holed walls from an assassination attempt, painted a vivid picture of a man who was not only an iconic musician but also a visionary and a fighter for rights.

This museum is more than just an archival space; it's an educational hub that encapsulates the spirit of Marley’s message of peace, love, and unity. It serves as a reminder of his influence not just on music but on global culture and thought.

For anyone passionate about music, history, or culture, a visit to the Bob Marley Museum offers an unparalleled insight into the life of a man who moved the world with his art. It’s a pilgrimage every music lover should make, a chance to walk the halls that Marley once did, and a unique opportunity to experience the powerful legacy of a global icon.

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DEEPFAKE THREATS TO CORPORATIONS

By Jim Richberg Head of Cyber Policy and Global Field CISO, Fortinet, and Fortinet Federal Board Member

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lthough many people assume misinformation and disinformation only concern governments and politicians, they can also affect the profitability or even the financial viability of corporations.

Many use the term "misinformation" to describe both misinformation and disinformation, but they aren't the same. Both involve false information, but intent is the distinguishing factor.

According to the American Psychological Association, misinformation is inaccurate information spread by people who may believe it to be true.

With disinformation, the perpetrator knows the information is false and is disseminating it for malicious purposes.

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DISINFORMATION USING DEEPFAKE TECHNOLOGY

Today, the use of deepfake technology is one of the most powerful tools fueling disinformation. Deepfakes are realistic false video, image, text or voice content. The rise in AI and machine learning embedded in commercially available tools such as generative adversarial networks (GANs) has leveled the playing field and increased the sophistication of deepfake content.

GANs are a type of AI model in which two neural networks interact to create highly realistic videos or audio that mimic real individuals. One network (the content generator) creates fake media, while the other (the discriminator) evaluates it and provides feedback. This process continues until the generator produces media realistic enough that the discriminator cannot determine it's fake.

WHO TARGETS COMPANIES USING DEEPFAKES?

Numerous types of malicious actors are most likely to target companies using deepfake technology. For example, cybercriminals who have stolen samples of a victim's email along with their address book may use GenAI to generate tailored content that matches the language, tone and topics in the victim's previous interaction with each potential new target to aid in spear phishing—convincing them to take action such as clicking on a malicious attachment.

Other cybercriminals use deepfakes to impersonate customers, business partners or company executives to initiate and authorize fraudulent transactions. According to Deloitte's Center for Financial Services, GenAIenabled fraud losses are growing at 32% year-over-year in the United States and could reach $40 billion by 2027.

Some high-profile cases with multimillion-dollar losses have occurred when corporate financial staff fell victim to video impersonation of company executives. However, in the short term, voice deepfakes may pose an even greater threat because of the growing use of voice recognition software in customer identity and access management at financial institution call centers.

According to a 2024 Ironscales report, 75% of surveyed organizations reported experiencing at least one deepfake-related incident within the previous 12 months. Nearly two-thirds expected the volume of these incidents to overtake ransomware within the following 12 to 18 months.

Disgruntled current or former employees may also generate deepfakes to seek revenge or damage a company's reputation. By leveraging their inside knowledge, they can make the deepfakes appear especially credible.

Another potential deepfake danger may be from business partners, competitors or unscrupulous market speculators looking to gain leverage in negotiations or to try to affect a company's stock price through bad publicity.

REPUTATIONAL DEEPFAKE ATTACKS

Malicious actors use deepfake tools for two primary reasons. The first is to facilitate fraud or compromise a network, and the second is to inflict harm on a company's reputation or brand.

The viability and impact of deepfakes in reputational attacks can be a balancing act. Although it's easier to fabricate credible content about a wellknown target with a significant public profile and lots of online executive voice and video content, an attacker can have difficulty successfully changing an existing public impression. Even though a malicious actor may have to work harder to gain the data to successfully target more obscure companies and executives, the ensuing attack can often more readily damage these targets.

Repeated exposure to information enhances the likelihood of consumers believing it, regardless of whether it's true or even credible. Social media platforms provide an environment for misinformation and disinformation to spread rapidly and be reinforced through repetition. Companies that have a strong preexisting brand reputation can more easily counter this misinformation, but not all firms and brands are well-known.

MITIGATING RISKS

ACCORDING TO A 2024 IRONSCALES REPORT, 75% OF SURVEYED ORGANIZATIONS REPORTED EXPERIENCING AT LEAST ONE DEEPFAKERELATED INCIDENT WITHIN THE PREVIOUS 12 MONTHS. said they had an incident response and communications plan that covered deepfake attacks. Cybersecurity and IT staff also should keep abreast of the art of the possible in deepfake attacks and work to educate the workforce and the executive team.

To prevent financial fraud-related deepfakes, organizations should use many of the same techniques and tools they use to counter other types of malicious cyber activity. Defending your organization against the threat of deepfakes requires a multilayered approach that incorporates both technical and nontechnical controls and new business processes.

The risks of deepfakes should be included in any reputation and brand monitoring efforts. Some specialized providers also offer dark web monitoring that can provide advanced indicators that your company or key personnel are being targeted for deepfake attacks.

Although technology is one aspect of a layered defense, organizations should also consider setting up an organizational playbook. According to a Forrester report (via Branding in Asia), only 20% of surveyed companies

Deepfakes target the accuracy of the information we rely on as consumers, employees and investors. In cybersecurity, we often talk about the "human firewall," and deepfakes are a threat where people genuinely are your first line of defense.

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TECHNOLOGY DECISIONS The Digital Horizon - Tracking Security Trends

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By Bashar Bashaireh VP Middle East, Türkiye & North Africa at Cloudflare

he digital landscape is undergoing a rapid transformation, driven by several converging factors: the swift advancements in artificial intelligence (AI), growing infrastructure needs, the escalating challenges of cybersecurity, the shifting regulatory landscape, and fundamental changes in how we connect and collaborate. Together, these elements are shaping the future of the internet, creating a complex, interconnected ecosystem where each trend influences and amplifies the others. As a result, we must rethink our approaches to infrastructure, security, and the role of technology in our lives.

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THE AI REVOLUTION THE FUTURE IS NOW (BUT UNEVENLY DISTRIBUTED)

AI, once merely a buzzword, is now at the core of many technological advancements. A recent McKinsey survey on AI reveals that 65% of organizations use generative AI regularly, and 72% have integrated AI into at least one business function. AI's impact is becoming as transformative as the advent of electricity in the early 20th century, which reshaped entire industries and economies. Similarly, AI is now embedded in various workflows, enhancing productivity and fostering new forms of creativity.

AI-powered coding assistants are streamlining software development, generative AI tools are enhancing content creation, and advanced AI models are assisting healthcare providers with early disease detection. These realtime breakthroughs are revolutionizing industries, making AI an invisible but indispensable part of our daily lives.

However, with such advancements come significant responsibilities.

Concerns around algorithmic bias, data privacy, and intellectual property have moved from hypothetical to urgent. As AI systems become increasingly integrated into everyday life, society faces the challenge of balancing innovation with accountability. This balance is crucial for both engineers and policymakers and is vital for all who rely on digital services.

INFRASTRUCTURE EVOLUTIO THE EDGE GETS SHARPER

While AI might dominate the headlines, profound changes are also taking place in the foundational layers of our digital world. Edge computing, once a nascent concept, is now rapidly evolving into a more sophisticated model that fundamentally alters how we conceive of infrastructure.

To understand this, imagine the internet as a sprawling city. In the past, most computing tasks were handled in large, centralized data centres. Now, edge computing is like setting up satellite offices across the city's suburbs, bringing processing power closer to the areas that need it. This localized model reduces latency, enabling real-time analytics, autonomous vehicles capable of split-second decision-making, and gaming without lag. Beyond speed, when AI is integrated into this distributed framework, it opens up entirely new classes of applications.

However, these advantages come with their own challenges. The demand for GPU capacity to support AI workloads has skyrocketed, often outstripping supply. As a result, infrastructure providers must rethink chip designs, explore new architectures, and invest in sustainable energy solutions. The future data centre will likely be a global network of micro-facilities, carefully coordinated to balance performance, sustainability, and security.

The growth of edge computing highlights the need for neutrality, flexibility, and a distributed approach to computing and storage. By directing workloads to regions abundant in resources and clean energy, we can create an economically viable and environmentally responsible digital ecosystem.

The edge is not just becoming more powerful but smarter, more efficient, and more adaptive to the demands of an increasingly connected world.

CYBERSECURITY NEW CHALLENGES AMID A CHANGING LANDSCAPE

As we look ahead to 2025, cybersecurity remains a paramount concern for businesses and IT leaders. According to Cloudflare's Shielding the Future: Middle East & Türkiye Cyber Threat Landscape Report 2024, 42% of regional business and IT leaders expect cybersecurity to make up at least 20% of their organizations’ IT spend over the year ahead. Of those expecting a budgetary increase, 91% anticipate a rise of more than 10%.

While this is good, cybersecurity now faces a range of transformative forces, including the democratization of AI, the adoption of zero-trust security models, and the rise of quantum computing.

AI is a double-edged sword in cybersecurity. On the one hand, AI enhances threat detection and automates defense systems. IBM’s 2024 Cost of a Data Breach Report highlights that AI-driven tools can reduce breach costs by nearly half. On the other hand, cyber attackers are leveraging AI to create more adaptive and sophisticated threats. This has led to the shift away from static defenses towards more agile, continuously updated security models.

AI’s role in cyberattacks is also a growing concern. Hackers are using AI to launch automated, adaptive malware attacks that exploit vulnerabilities on

an unprecedented scale. There is an urgent need to leverage AI for defense and bolster cybersecurity measures.

The rise of quantum computing adds an additional layer of urgency.

Quantum computing's emerging capabilities could eventually compromise current encryption methods, necessitating a move towards quantumsafe cryptography. Recent breakthroughs in quantum chip technology, like Google’s advances, make it clear that quantum-scale challenges are imminent. Preparing for this shift by adopting crypto-resilience is no longer a matter of choice but a pressing priority.

CONNECTIVITY THE NEXT FRONTIER IS ABOVE US

For all the innovations in AI, edge computing, and cybersecurity, one fundamental element underpins them all: connectivity. As the digital world evolves, ensuring robust, universal connectivity is crucial. Over the next few years, new approaches like satellite-based networks will significantly expand global internet access. Projects such as SpaceX's Starlink aim to connect even the most remote regions, while the rollout of 5G and the future development of 6G will dramatically enhance network performance and alter the way we architect communication systems.

However, connectivity isn’t just about increasing speed. As the Internet of Things (IoT) and machine-to-machine interactions become more prevalent, networks must be capable of handling massive volumes of data, from autonomous drones delivering medical supplies to sensors monitoring agricultural fields. The challenge will be ensuring that these networks are secure, reliable, and scalable, meeting the demands of a connected world.

THE HUMAN ELEMENT A WORKFORCE IN TRANSITION

At the heart of these technological transformations lies the human element.

As the digital landscape evolves, so too does the demand for new skills.

The digital skills gap is rapidly widening, and as AI, cybersecurity, and other technologies become more integrated into daily life, coding literacy, cybersecurity awareness, and AI fluency are becoming essential competencies for the 21st century workforce. The World Economic Forum forecasts that 23% of global jobs will change due to technological advancements like AI and automation.

The rise of remote collaboration platforms is another significant shift.

Initially a response to the pandemic, remote work is now a permanent fixture. Today's platforms go beyond basic tools like email and video calls, integrating AI-driven features such as real-time language translation and meeting transcription. These innovations create opportunities for more inclusive workplaces and communities, but they also present challenges in terms of ensuring technology meets diverse human needs.

CONCLUSION NAVIGATING THE DIGITAL HORIZON

The technological shifts we are witnessing are interdependent, with AI, edge computing, cybersecurity, connectivity, and human resources all influencing one another. Companies will need to take a holistic approach to navigate this complex landscape, choosing partners who can scale operations, maintain security, and adapt to evolving regulations.

As we stand at this critical juncture, the choices made in the coming years will determine whether we harness these technologies to solve global challenges or become overwhelmed by their complexity. The digital horizon is rich with opportunities. By fostering responsible stewardship, thoughtful regulation, and collaboration between enterprises, governments, and citizens, we can ensure that the digital ecosystem remains resilient and trustworthy. The true measure of success will not be the number of new technologies we adopt but how effectively we integrate them into the fabric of society to meet the needs of a rapidly changing world.

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AI AND RANSOMWARE Cutting Through the Hype

By Rick Vanover Vice President Product Strategy, Veeam It might be the great paradox: Artificial Intelligence (AI). Everyone’s bored of hearing it, but can’t stop talking about it. It's not going away so we had better get used to it. AI is disrupting most digital industries and cybercrime is no exception.

However, cutting through the hype and getting to the facts is worth it. Much has been made of AI's potential impact on the global ransomware threat, but how much does it really change the picture?

AI-COPS AND AI-ROBBERS While the future potential of AI, on cybercrime and society in general, is immense (and a little scary), it's more helpful to focus on the here and now.

Currently, AI is just another tool at threat actors’ disposal, but it is quite a significant one because it lowers the barrier to entry for criminals.

Using AI to assist with coding is already common among legitimate programmers. Even if it's just reviewing broken code or answering specific questions faster than Google, AI will support people hacking systems just as much as those developing them. But while this might make ransomware gangs’ lives easier, it won’t make things any worse for security teams. The | 28 | Trending Business Insights

result hasn’t changed; depending on who you ask, the end product might even be worse.

However, the other current use cases are more consequential. AI algorithms can scan networks or environments to map architecture and endpoints and, crucially, spot vulnerabilities. Threat actors will already do this manually, but AI will make it much easier and more effective. AI can also be used to automate information gathering for more targeted attacks. These tools can scrap the internet (particularly social media) to collect as much information on a target as possible for phishing and social engineering.

This brings us to the last typical use of AI by cybercriminals. In a conversation where the hype is aplenty, describing AI as ‘supporting phishing’ is probably underselling it. At its most basic, even the most readily available AI tools can be used to craft better phishing emails - bridging the language barrier that often makes such scams spottable. That’s another example of AI improving malicious activity that already exists, but the voice cloning (deepfakes) of specific people is another entirely different thing. When combined with automated information gathering on a target, we’re looking at the next generation of social engineering.

WHAT IT MEANS FOR SECURITY While cybercriminals having more tools at their disposal is never going to feel great, there are two things to bear in mind: one, security teams have access to these tools as well, and two, AI is going to make attacks more sophisticated and effective. For now, it isn’t introducing any brand-new or entirely novel threats, so there’s no need to tear up the playbook.

AI is already used on both sides of the battle line. It's probably fair to say that while ransomware gangs have access to their dark marketplaces of solutions and services, we ‘normies’ have access to far more. The ‘ransomware industry’ was valued at (a still massive) $14 billion as of 2022, but the global security industry makes this look tiny compared to its $222 billion.

As backup is your last line of defence; you must know you can rely on it. Again, the best practice hasn’t changed here. You need multiple copies of your data, one offline and one off-site. You also need a well-rehearsed recovery strategy, including scanning backups for infection and setting up a recovery environment that is ready to rock.

It's less daunting than it seems. AI isn’t changing the game - it's just a natural progression. Progression is the game's name in cybersecurity - you can’t do everything, but you should do something. The basic principles still get you pretty far, so keep following those, keep up to date on best practices, and make sure you can trust your backup when all else fails.

On the security side, AI can be used for behavioural analytics, threat detection and vulnerability scanning to detect malicious activities and risks. AI can be employed to monitor both the system itself (scanning for vulnerabilities and entry points) and activity on the system (behavioural analytics, data analysis, etc.). AI-enabled security aims to predict and catch threats before they turn into breaches. More advanced tools will automatically respond to these threats, alerting security teams or restricting access. Much like on the criminal side, most of these concepts exist now (such as firewalls and malware detectors), but AI is making them more efficient and effective.

AI ISN’T CHANGING THE GAME – IT'S JUST A NATURAL PROGRESSION. PROGRESSION IS THE YOU CAN’T BEAT BASIC PRINCIPLES So, even though AI will be used on both sides, it's not a case of getting AIs to battle each other in the cyber realm (although that does sound cool.) GAME'S NAME IN Ransomware isn’t changing (for now, at least), and attackers' tactics aren't transforming. Digital hygiene and zero trust all still work. Security will need CYBERSECURITY – YOU to keep up, sure. After all, social engineering only needs to work once, but ransomware prevention and resilience need to work every time.

CAN’T DO EVERYTHING, Ultimately, the best practice remains the best practice. As AI-enabled ransomware becomes more common, having copies of your data becomes BUT YOU SHOULD DO more critical than ever. When all else fails - you need backup and recovery.

All of these scary scenarios, even the most advanced phishing attack known to man (or machine), could all end up with - ‘thank god I had trusted backup SOMETHING. and recovery’.

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RANSOMWARE SPOTLIGHT How Threat Actors use C2 and Data Exfiltration as Part of Double Extortion

By Krupa Srivatsan Senior Director, Cybersecurity Product Marketing at Infoblox

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ansomware attacks have become a significant concern for organizations worldwide, with the frequency and success of these attacks continuing to rise. Ransomware attacks can have devastating consequences for businesses, including costly downtime, data theft, and reputational damage. The average downtime and recovery time after a ransomware attack is 22 days, with a conservative estimate of the cost of downtime being $43.2 million.

Typically, in ransomware attacks, cybercriminals gain access to a company’s data and use encryption to prevent users from accessing that data until a ransom is paid. As these types of attacks became widespread, organizations started to have robust backups so that they could recover their data in case of a ransomware attack and would not have to pay the ransom. To increase the pressure on victims to pay the ransom, cybercriminals then started to resort to double extortion ransomware, where the attackers not only encrypt sensitive data but also steal the data and threaten to publish it on the dark web if the ransom is not paid. Preventing the leakage of sensitive information is critical for companies as such data leaks can result in fines, loss of brand reputation, and lost customers.

Use of DNS by Ransomware for Command and Control (C2) Communications Once ransomware has infiltrated a company’s network and begins executing, it utilizes Command and Control (C2) communications to download the encryption key to the end host and encrypt the files. This C2 happens over DNS. DNS C2 is a technique used by cybercriminals to communicate with malware that has infected a target system. Also called beaconing, the malware periodically sends DNS queries to the attacker’s server to check for new commands. This communication is crucial for controlling the malware and executing malicious activities.

CYBERCRIMINALS USE DNS FOR C2 BECAUSE: • It is a ubiquitous and essential service in network communications. By embedding commands within DNS queries and responses, attackers can communicate with malware without raising suspicion.

• It provides a level of stealth. Since DNS traffic is usually allowed through firewalls and other security devices, it can be used to hide malicious activities.

Attackers can encode commands in DNS queries and responses, making it difficult for security tools to detect and block these communications USE OF DNS BY RANSOMWARE FOR DATA EXFILTRATION In addition to using DNS to relay commands/data out of the organization, ransomware attacks, especially ones that are double extortion, as defined at the beginning of this blog, get hold of sensitive data, such as credit card data, and send this data out in DNS queries. These queries are sent to a malicious DNS server controlled by the attacker. The server decodes the data from the queries and stores it. Data exfiltration over DNS is a sophisticated technique that allows attackers to covertly transfer sensitive data out of an organization by leveraging the DNS protocol. By embedding data in DNS queries, or in other words creating a tunnel over DNS to transfer data, attackers can bypass traditional data loss prevention (DLP) tools that might block other avenues of data theft.

Proactive Blocking of Ransomware Domains Using DNS Threat Intel The most effective way to deal with Ransomware is to prevent users from accessing ransomware domains in the first place. Phishing, one of the most used delivery methods for ransomware, lure users to domains owned by

threat actors. Proactive identification of such domains, even before they are weaponized, is something that DNS threat intel excels at, because it can identify when domains are registered for future malicious purposes and block them, on an average of 63 days ahead of attacks.

DETECTING C2 AND DATA EXFILTRATION USING DNS THREAT INTEL AND DNS BEHAVIOUR MONITORING By monitoring DNS traffic and using DNS threat intelligence, organizations can block the C2 communications, preventing the encryption key download and the eventual encryption of data. Blocking C2 at DNS ensures that the session is not even established with the attacker-controlled server, providing mitigation at the earliest possible opportunity.

Detecting data exfiltration over DNS involves monitoring an organization’s DNS traffic in real time for unusual patterns, such as high-frequency queries to uncommon domains or queries with high entropy in their names. This behaviour-based analysis can identify data exfiltration to domains even if those domains are not yet categorized as malicious in threat feeds. It is important that all DNS record types are examined (e.g.: A, AAAA, CNAME, MX, NS, SOA, TXT, etc.) because malware could use any or multiple of these record types to avoid detection by standard security tools.

SUMMARY Proactive protection against ransomware is extremely important because once ransomware lands, organizations have only about an hour to detect, investigate and remediate to avoid a broader scale incident. Hence it is extremely critical to identify and stop C2 before the ransomware gets activated and propagates.

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IT

NETAPP FUELS FUTURE OF AGENTIC AI REASONING SOLUTIONS WITH NVIDIA AI DATA PLATFORM NVIDIA-powered data agents coming to NetApp ONTAP will speed up inference

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etApp® (NASDAQ: NTAP), the intelligent data infrastructure company, today announced it is advancing the state of the art in agentic AI with intelligent data infrastructure that taps the NVIDIA AI Data Platform reference design. By collaborating with NVIDIA, NetApp is enabling businesses to better leverage their data to fuel AI reasoning inference.

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In the era of intelligence, businesses need to rethink their data strategies to turn rapidly growing data estates into competitive assets that empower them to agilely navigate their business environment. By adopting an Intelligent Data Infrastructure framework, businesses will be able to operate under a unified vision that integrates metadata cataloging, automation, and hybrid cloud capabilities to eliminate siloes and deliver actionable insights at every stage of the AI pipeline.

Together, NetApp ONTAP® and the NVIDIA AI Data Platform enable businesses to navigate the era of intelligence by building distributed systems that unlock the full value of business data to fuel data-driven actions. Built on NVIDIA’s expertise in AI workflow optimization, the platform is a customizable reference design for integrating NVIDIA’s accelerated computing, networking, and AI software with enterprise storage, transforming data into actionable intelligence.

With the NVIDIA AI Data Platform, NetApp customers will be able to connect their data to fuel AI reasoning workloads with agents using NVIDIA AI Enterprise software, including the NVIDIA AI-Q Blueprints and NVIDIA NIM microservices for NVIDIA Llama Nemotron Reason and other models. NVIDIA Blackwell GPUs, NVIDIA networking and the NVIDIA Dynamo open-source inference library drive insights in near real time.

“Traditional computing architectures and data management techniques are not up to the task of helping businesses thrive in the AI era,” said Suhail Hasanain, Regional Director for the Middle East and Africa region at NetApp. “NVIDIA and NetApp are collaborating to give customers the tools they need to strategically unlock their data to drive the next wave of AI applications. By combining the NVIDIA AI Data Platform with the rich and mature data and AI management capabilities and services of NetApp ONTAP, enterprises can more easily bring AI to their data while maintaining security and compliance to achieve their goals of becoming data-driven businesses.“ NetApp is supporting the vision behind the NVIDIA AI Data Platform by developing the capabilities businesses need to accelerate AI pipelines, including:

• GLOBAL METADATA NAMESPACE

Customers will be able to securely discover, manage, and analyze all their data across the hybrid multicloud to enable feature extraction and data classification for AI.

• INTEGRATED AI DATA PIPELINE

Customers can more automatically prepare their unstructured data to use in AI applications by tracking incremental changes, leveraging incredibly efficient replication with NetApp SnapMirror®, classifying data, and creating highly compressed vector embeddings to enable semantic searches on data for retrieval augmented generation (RAG) inferencing.

• DISAGGREGATED STORAGEARCHITECTURE

Customers will be able to optimize their network and flash speeds and infrastructure costs to achieve high performance with minimal space and power requirements for compute-intensive AI workloads.

NetApp’s support of the NVIDIA AI Data Platform builds on the companies’ longstanding history of collaboration, including the recent announcement of an advanced generative AI data vision and end-to-end integrated solutions that combine NVIDIA AI software and accelerated computing with NetApp intelligent data infrastructure for enterprise RAG to power the future of agentic AI applications.

“Enterprise data is a rich source of information for AI reasoning, but the vast majority of enterprise data is unstructured, making it difficult to extract insights and meaning,” said Kari Briski, Vice President, Generative AI Software for Enterprise at NVIDIA. “Bringing together NetApp and the NVIDIA AI Data Platform creates a data pipeline that’s always on, allowing business data to be readily available to AI agents so they can rapidly access information to make informed decisions.”

BRINGING TOGETHER NETAPP AND THE NVIDIA AI DATA PLATFORM CREATES A DATA PIPELINE THAT’S ALWAYS ON, ALLOWING BUSINESS DATA TO BE READILY AVAILABLE TO AI AGENTS SO THEY CAN RAPIDLY ACCESS INFORMATION TO MAKE INFORMED DECISIONS. Trending Business Insights | 33 |

YACHT

REVOLUTIONARY ELECTRIC HYDROFOILING VESSEL UNVEILED Complete Flying VS—9

By Shereen Shabnam International Writer

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essev, a global leader in sustainable marine technology revealed its VS—9 electric hydrofoil, complete with cabin and interior, for the first time as it enters the final phase of sea trials ahead of commercial certification.

Production of VS—9s has already began with the first vessel to enter the commercial service of the largest ferry operator in New Zealand – Fullers360.

Thanks to a unique blend of stylish cabin design and unparalleled comfort, more similar to flying than power boating, the nine-meter VS—9 can transport 10 passengers at a service speed of 25 knots and is set to open-up entirely new opportunities for water transport and tourism.

While traditional commercial passenger vessels have tended toward being larger in order to be comfortable, Vessev’s vision for the VS—9 platform takes an entirely different tack. CEO Eric Laakmann commented: “Traditionally, larger vessels are required to deliver a comfortable passenger experience as they can handle the impact of waves and wake. By flying above the waves, the VS—9 delivers a large vessel experience on an agile platform that can be berthed and charged in nearly any marina.”

Designed and built by Vessev with input from New Zealand’s largest ferry

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operator, Fullers360 and its decarbonisation team NetZero Maritime, the VS—9 delivers smooth and quiet travel on the water like never before.

Cocooned from the elements, at low speeds the VS—9 is stabilised by its foiling technology below the waterline. As the vessel accelerates the America’s Cup-derived foils cause the carbon fibre hull to rise effortlessly out of the water where it skims 50cm above, clear of turbulent waves and wake.

Inside, the new cabin is inspired by the premium automotive sector. It is both comfortable and spacious, with quality materials used throughout, along with ergonomic seats and armrests allowing passengers to relax and enjoy the stunning views afforded by the vessel’s panoramic windows. The VS—9 takes inspiration from private jet travel as well as premium automotive marques, such as Rivian.

While the initial VS–9 is configured for premium transportation experiences, the platform has been designed from the start to be flexible and scalable.

Being a catamaran with a flat wing-deck from bow to stern presents many different options for configuration.

Utilising the design of the VS—9, Vessev is already working through further enhancements to the vessel’s performance and applying their learnings to plans for larger foiling vessels with capacity for more passengers and suitable for a range of routes. The team at Vessev is now scaling its operation with multiple products in development.

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AVIATION

FL TECHNICS JOINS ALTA

Leading MRO Company Plans Expansion in the Americas | 36 | Trending Business Insights

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he Latin American and Caribbean Air Transport Association (ALTA) is pleased to welcome FL Technics as a new member.

FL Technics is a globally recognized company providing aircraft Maintenance, Repair, and Overhaul (MRO) company, providing base and line maintenance, engine repair services, technical training, continuous airworthiness and design engineering solutions, as well as parts trading, asset management and aerospace logistics services, and has ambitious plans for expansion in the region.

"FL Technics is a key player in the aviation sector and recognizes that Latin America is a dynamic and growing market. That is why, since last year, it has been building a state-of-the-art MRO facility at Punta Cana International Airport, the second busiest airport in the Caribbean," said José Ricardo Botelho, CEO of ALTA, as he welcomed the company to the association.

The first phase of this ambitious project, which will be completed after two years of development, includes a 52,000-square-meter facility with a 20,000-square-meter hangar, five maintenance bays, and a comprehensive complex of support workshops. With this infrastructure, FL Technics aims to support the growing fleet of narrow-body aircraft in the region.

"As we expand our global MRO network, the Americas and Caribbean region are a vital part of our long-term strategy," said Zilvinas Lapinskas, CEO of FL Technics. “Our new facility in Punta Cana, Dominican Republic, will enhance the availability of high-quality maintenance services for airlines across the region as well as create significant job opportunities for local talent. By combining our global expertise with regional partnerships, we aim to strengthen the aviation maintenance sector in Americas supporting both economic growth and industry development," said Zilvinas Lapinskas, CEO of FL Technics.

The company explains that the new maintenance facility will leverage FL Technics' FAA and EASA Part-145 certifications to provide world-class base and line maintenance services, enhancing aircraft availability and operational efficiency. The second phase of the project will add seven additional maintenance bays, reaching a total capacity of 12, positioning Punta Cana as a strategic hub for regional aviation. The third phase of the project will add 8 additional maintenance bays, reaching a total capacity of 20.

Thus, airlines at Punta Cana International Airport and the Punta Cana Free Trade Zone will have access to a comprehensive range of services, including heavy maintenance works, transit checks, component repairs, cabin modifications, among others.

"This new facility in Punta Cana is an example of how aviation serves as a driver of economic and social development. Initiatives like this will generate jobs, create opportunities for multiple businesses and industries, and enhance connectivity, benefiting both airlines and the communities that rely on them," Botelho emphasized.

With this project, FL Technics not only strengthens its presence in the Americas but also expands its global MRO network, which includes facilities in Lithuania (Vilnius and Kaunas), the United Kingdom (ScotlandPrestwick), Indonesia (Jakarta and Bali Island). By adding the Dominican Republic facility, the company's total hangar space will reach 86,000 square meters, solidifying its position as one of the largest independent MRO networks in the world.

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TRAVEL

FROM ANCIENT WONDERS TO SEASIDE SERENITY

Exploring Gozo’s Timeless Charm and Scenic Beauty

By Shereen Shabnam International Writer

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or travelers looking to escape the bustle of Malta's main island, a day trip to Gozo offers an unforgettable blend of history, nature, and culture and I went on my 4th trip recently to this enchanting island. Located just a 25-minute ferry ride from Malta, Gozo is an oasis of tranquility where time seems to slow down. Below are my recommendations for a day trip to Gozo.

Steeped in ancient history, the island showcases breathtaking landscapes and welcoming hospitality, making it an ideal destination for a full day of exploration. Start your adventure by visiting the impressive Ggantija Temples, a UNESCO World Heritage site. These prehistoric structures date back over 5,500 years and are considered some of the oldest freestanding temples in the world. Walking through the ruins, you can sense the weight of history and marvel at the architectural skills of the ancient Gozitans.

From the temples, head to Victoria, Gozo’s charming capital, where the impressive Citadel dominates the skyline. The Citadel, a historic fortification that has protected the island since medieval times, offers stunning panoramic views of the island’s rolling hills and Mediterranean coastline. Wander through its narrow streets, explore the museums housed within its walls, and experience a slice of local life in the bustling market square.

Next, no trip to Gozo would be complete without visiting the coastal gem of Dwejra Bay. While the famous Azure Window may have | 38 | Trending Business Insights

collapsed, Dwejra Bay remains a natural wonder with its deep blue waters, ideal for snorkeling, diving, or simply relaxing by the shore. The nearby Inland Sea offers another spectacular natural feature, a saltwater lagoon connected to the open sea by a narrow tunnel through the cliffs. For adventure-seekers, boat trips through this tunnel reveal dramatic rock formations and a striking view of the coastline.

Do not leave Gozo without visiting the breathtaking Xwejni Salt Pans, located along the island’s northern coast. These 350-year-old salt pans, carved into the coastal rock, stretch over three kilometers and remain a working example of the island’s traditional salt harvesting methods. During summer, locals can still be seen collecting salt crystals, a process that has been passed down through generations. The dramatic scenery of the salt pans, against the backdrop of the blue Mediterranean, offers excellent photo opportunities and a glimpse into Gozo’s cultural heritage.

For those seeking spiritual solace, the beautiful Ta’ Pinu Sanctuary is a must-visit. Situated just outside the village of Gharb, this stunning basilica has become a significant pilgrimage site for locals and visitors alike. The sanctuary is renowned for its architectural beauty and the legend of a local woman who heard the voice of Our Lady here in 1883.

After soaking in the sun and sea, make your way to Ramla Bay, one of Gozo’s most picturesque beaches. Known for its striking redgolden sand, Ramla Bay is perfect for an afternoon of relaxation.

If you’re feeling more adventurous, a hike up to Calypso’s Cave, the legendary spot where the nymph Calypso is said to have kept Odysseus captive in Homer’s "Odyssey"offers stunning views over the beach and sea.

As the day winds down, savor the island’s rich culinary offerings by dining at a local Gozitan restaurant. Gozo’s cuisine is a reflection of its rural heritage, with dishes such as cheese-filled pastizzi, and ftira (a traditional Gozitan pizza) highlighting the island’s flavors.

Whether you’re a history buff, a nature lover, or simply in search of peace and quiet, Gozo delivers an enriching day trip experience.

Its serene landscapes, ancient sites, and authentic charm make it one of the Mediterranean’s most enchanting destinations, inviting you to return time and again to explore its many treasures.

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TRAVEL

COLOMBO A Captivating Gateway to Sri Lanka’s Rich Heritage

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By Shereen Shabnam International Writer

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olombo, the bustling capital of Sri Lanka, is a vibrant blend of history, culture, and modernity. Even after five visits to this vibrant city, I feel there is still a lot more to see and experience in terms of wellness, food, activities and adventure. As a gateway to the island’s stunning landscapes, Colombo is often overlooked, but it offers an exciting array of attractions and experiences that captivate travelers from around the world. Whether you’re drawn to its colonial charm, serene temples, bustling markets, or scenic coastline, Colombo has something for everyone.

I suggest starting your journey in the heart of Colombo at the Old Dutch Hospital, one of the city’s oldest buildings dating back to the Dutch colonial period. Now transformed into a lively shopping and dining precinct, it’s the perfect place to enjoy a mix of history and contemporary leisure. Nearby, the Galle Face Green, a sprawling oceanfront promenade, is ideal for sunset strolls or savoring local street food like kottu roti or isso wade (prawn fritters).

For a deeper dive into the city’s colonial past, visit the National Museum of Colombo, housed in a grand colonial-era building. This museum showcases a rich collection of artifacts, including ancient sculptures, royal regalia, and traditional masks, offering a glimpse into Sri Lanka’s fascinating history.

first visit to the city and it was the perfect place to fall in love with the local fresh food and culture. The evening cultural performances during my stay made the stay fun and entertaining.

For nature enthusiasts, the Viharamahadevi Park, Colombo’s largest park, offers a green oasis amidst the urban landscape. The park is perfect for a leisurely stroll, a picnic, or simply relaxing under the shade of its towering trees.

No trip to Colombo is complete without indulging in its culinary scene. From bustling street food stalls to fine-dining restaurants, the city offers a tantalizing array of flavors. Don’t miss local specialties like hoppers, lamprais, and Sri Lankan curries. For a luxurious dining experience, visit the Ministry of Crab, a world-renowned seafood restaurant serving some of the best crab dishes in Asia.

Colombo is more than just a transit hub—it’s a dynamic city that seamlessly blends the old with the new, offering an array of experiences for travelers. Whether you’re exploring its colonial landmarks, soaking in its coastal beauty, or indulging in its rich culinary offerings, Colombo provides the perfect introduction to the wonders of Sri Lanka.

Pack your bags and let Colombo charm you with its vibrant energy and timeless appeal. It’s a city that promises to leave you with unforgettable memories and a deeper appreciation of Sri Lanka’s rich heritage.

Colombo is home to a diverse cultural and religious heritage. The Gangaramaya Temple, a serene Buddhist temple near Beira Lake, is one of the city’s most iconic landmarks. With its eclectic mix of traditional and modern architecture, it’s not only a place of worship but also a treasure trove of relics and artifacts.

Another must-visit is the Seema Malaka Temple, located on Beira Lake itself. Designed by the renowned architect Geoffrey Bawa, this floating temple offers a tranquil retreat in the heart of the city.

The Jami Ul-Alfar Mosque, also known as the Red Mosque, is another striking landmark. With its candy-striped red and white façade, this mosque is a testament to Colombo’s rich Islamic heritage and a favorite for photographers.

For those who love shopping, Colombo’s markets and malls are a paradise. The Pettah Market, one of the city’s most vibrant areas, is a sensory overload of colors, sounds, and aromas. From fresh produce to clothing and jewelry, it’s a great place to pick up unique souvenirs.

If you prefer a more modern shopping experience, head to Crescat Boulevard or Colombo City Centre, where you’ll find international brands, local boutiques, and stylish cafes. I stayed a few times at the Shangri La Colombo, so my favourite shopping destination is the One Galle Face Mall adjacent to the hotel.

Colombo’s coastal charm is undeniable, with its stunning Indian Ocean views and relaxed vibe. A visit to Mount Lavinia beach Hotel, just a short drive from the city center, is a must for beach lovers. It’s a great spot for a leisurely day by the sea, complete with fresh seafood and waterside dining. I stayed at the Mount Lavinia Hotel during my very

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TRAVEL

CULTURE, NATURE, AND SOUTHERN CHARM The vibrant city of Atlanta

By Shereen Shabnam International Writer

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tlanta is often dubbed the "City in a Forest," as it offers a unique blend of urban sophistication and lush greenery. I found this vibrant city to be a haven for luxury travelers who appreciate the arts, fine dining, and expansive green spaces.

Atlanta's cultural scene is both dynamic and diverse. The High Museum of Art stands out with its impressive architecture and an extensive collection of contemporary art, classic works, and exhibitions. For history enthusiasts, the Atlanta History Center offers insights into the city's past and the Southern history that shapes it.

Highlight is the Fox Theatre, a restored 1920s movie palace, that presents Broadway shows, concerts, and comedy nights, providing glamorous entertainment options for visitors seeking an upscale night out.

Piedmont Park, Atlanta’s answer to Central Park, offers acres of parkland, sports facilities, and scenic paths, perfect for a leisurely stroll or a picnic with a view of the city skyline. Nearby, the Atlanta Botanical Garden features beautifully themed gardens, canopy walks, and the enchanting Garden Lights display, ideal for those who appreciate nature’s beauty. | 42 | Trending Business Insights

The BeltLine, a comprehensive redevelopment project, transforms old railway tracks into a multi-use trail that circles the city core, lined with artworks, green spaces, and local eateries. It’s perfect for visitors who enjoy exploring urban spaces on foot or by bike.

Atlanta’s accommodation options include several luxury hotels like the St. Regis Atlanta and The Ritz-Carlton, which offer sumptuous stays with top-notch amenities and service. The city’s culinary scene is equally impressive, ranging from upscale Southern fare at restaurants like Canoe, located on the banks of the Chattahoochee River, to innovative dining experiences at the award-winning Staplehouse.

For those inclined towards shopping, the upscale shops of Buckhead are just the place, offering luxury brands and boutiques.

Buckhead itself is a luxurious destination with high-end malls like Phipps Plaza and Lenox Square.

Atlanta is also home to numerous festivals and events that offer a taste of local and international culture. The Atlanta Dogwood Festival, featuring fine art, live music, and culinary delights, celebrates the blooming of native dogwood trees, while the Atlanta Jazz Festival showcases global jazz talents.

For a unique twist on traditional attractions, visit the College Football Hall of Fame, which offers an interactive experience for sports fans, or the innovative exhibitions at the Museum of Design Atlanta (MODA).Atlanta is a city that marries the warmth of Southern hospitality with the sophistication of a major metropolis.

Whether you are wandering through its expansive parks, enjoying its world-class arts and dining, or simply soaking in the local culture, Atlanta offers a luxurious getaway that’s sure to delight.

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HOTEL

WELLNESS IN SRI LANKA WITH SIDDHALEPA AYURVEDA

By Shereen Shabnam International Writer

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n today’s world of constant hustle, wellness often takes a back seat. My recent trip to Siddhalepa Ayurveda in Sri Lanka, however, offered a truly rejuvenating escape. Flying from Dubai with Sri Lankan Airlines, I embarked on a wellness journey that surpassed the typical holiday experience, immersing me in the healing traditions of Ayurveda. At Siddhalepa, the Indigenous Hela Wedakama medical system offered not just relaxation, but authentic healing, grounded in centuries-old practices.

DISCOVERING HELA WEDAKAMA IN DUBAI

My introduction to Siddhalepa began in Dubai, where the brand launched Hela Wedakama. This Sri Lankan treatment system has garnered interest from wellness enthusiasts in the UAE, known for its powerful benefits for travelers seeking alternative healthcare. Seeing it firsthand, I was inspired to explore its full experience back at the source. | 44 | Trending Business Insights

A PERSONALIZED TREATMENT JOURNEY

At Siddhalepa, the wellness experience was fully tailored. Upon arrival, an Ayurvedic doctor conducted a personalized assessment, taking a holistic view of my physical and mental well-being. From this, a curated treatment plan was designed, focusing on detoxification, rejuvenation, and balance. My days began with yoga and closed with meditation, grounding practices that harmonized with the deeply therapeutic Ayurvedic treatments.

THE HEALING POWER OF SIDDHALEPA'S THERAPIES

A highlight of my stay was the array of Ayurvedic treatments offered, each aimed at healing specific aspects of the body and mind. Herbal oil massages were at the heart of my experience, combining warm, herb-infused oils with gentle, rhythmic strokes that soothed muscle tension, improved circulation, and deeply nourished the skin. These oils, blended with local herbs, carried both calming and invigorating properties, making each massage feel like a fresh start for my body.

Complementing the massages were steam therapies and herbal baths, which worked wonders for detoxification. The steam therapy,

For deeper detoxification, I experienced oil therapies, where warm medicated oils were gently poured over specific areas of the body, focusing on deeply rooted stress points. The oil therapies, paired with herbal compresses, helped alleviate joint stiffness and provided a sense of tranquility that lingered long after each session.

SIDDHALEPA’S WELLNESS PRODUCTS

To bring a piece of the experience home, Siddhalepa offers a carefully crafted range of Ayurvedic products, including herbal oils, wellness balms, and elixirs. These products, grounded in the same principles as the treatments, are designed to maintain balance and promote wellness long after the retreat ends, keeping the Ayurvedic benefits accessible and ongoing.

SIDDHALEPA’S HOSPITAL - CHRONIC CARE WITH COMPASSION

Beyond spa treatments, Siddhalepa’s dedication to wellness extends to those with chronic health needs. Their hospital specializes in longterm care, offering in-depth treatment plans for ailments that require extended attention, overseen by expert Ayurvedic practitioners. This extension of Siddhalepa’s approach reflects its deep commitment to holistic health, addressing chronic conditions with compassionate and sustainable care.

HOW TO GET THERE

infused with a blend of medicinal herbs, opened up pores and allowed impurities to be released, leaving me feeling light and refreshed.

Herbal baths, rich with therapeutic herbs, added a unique sensory layer to the experience, their warmth relieving tension and adding a glow to the skin.

For those looking to embark on this rejuvenating journey, reaching Siddhalepa Ayurveda is both convenient and accessible. Sri Lankan Airlines offers daily flights from Dubai to Colombo, ensuring a smooth and comfortable travel experience. The short flight time makes it easy to transition from the bustle of city life to the peaceful sanctuary of Sri Lanka’s lush landscapes, where Siddhalepa awaits to offer a truly immersive wellness retreat.

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REAL ESTATE

A NEW STANDARD IN LUXURY LIVING

Timeless Craftsmanship Meets Modern Luxury as Meraas Unveils the Bvlgari Lighthouse

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ubai’s skyline is set to gain a spectacular addition with the announcement of the Bvlgari Lighthouse, a 27-story architectural masterpiece poised to redefine luxury beachfront living. Developed by Meraas, a member of Dubai Holding Real Estate, this AED 850 million project marks the third collaboration between the iconic Italian luxury brand Bvlgari and Meraas, reflecting a shared vision for timeless elegance and craftsmanship.

Nestled on the exclusive Jumeira Bay Island, shaped like a seahorse and known for its pristine beaches and refined living, the Bvlgari Lighthouse will stand as a beacon of sophistication. Designed by world-renowned architectural firm Antonio Citterio Patricia Viel, the tower takes inspiration from the delicate movement of marine coral.

Its façade will not only refine light and air but also offer residents unmatched privacy and tranquility, creating an ambiance of serene luxury.

The Lighthouse will house an exclusive collection of four- and fivebedroom penthouses, alongside the show-stopping Sky Villa, an

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eight-bedroom retreat occupying the top three floors. This exceptional residence will feature sprawling private rooftop gardens, stylish outdoor lounges, and a private pool with breathtaking panoramic views of the Arabian Gulf and Dubai’s glittering skyline.

True to Bvlgari’s reputation for exceptional experiences, the Lighthouse offers more than just opulent residences. Residents will enjoy exclusive access to the neighboring Bvlgari Resort Dubai and the world’s first Bvlgari Marina and Yacht Club, along with landscaped gardens, state-of-the-art swimming pools, private parking, and a variety of fine dining options.

Scheduled for completion in Q2 2027, the Bvlgari Lighthouse is already generating excitement among discerning buyers and investors. Its strategic location on Jumeira Bay Island offers residents a harmonious balance of exclusivity and connectivity, with easy access to Dubai’s vibrant cityscape.

For Meraas, the project represents yet another milestone in its mission to create world-class communities that seamlessly blend innovative

design with exceptional lifestyle offerings. The awarding of the AED 850 million construction contract to Dutco Construction Co LLC underscores the significance of the Lighthouse as a landmark development for Dubai.

From the coral-inspired façade to the elegant interiors, the Bvlgari Lighthouse embodies the values of craftsmanship and sophistication that define the Italian jeweler. The development’s design ensures each residence captures the essence of effortless luxury, while offering its residents privacy, exclusivity, and breathtaking views.

Meraas’s portfolio already boasts some of Dubai’s most sought-after communities, including Bluewaters Residences, Port de La Mer, and the prestigious Bvlgari Residences. The addition of the Bvlgari Lighthouse further cements its reputation as a developer synonymous with creativity, luxury, and innovation.

As Dubai continues to attract global investors and residents seeking unparalleled lifestyle experiences, the Bvlgari Lighthouse is poised to become an iconic symbol of the city’s enduring appeal and ambition. With its unique combination of artistry, exclusivity, and location, this landmark development is set to shine as a beacon of luxury on Jumeira Bay Island.

Trending Business Insights | 47 |

F&B

SAKHALIN DUBAI

A Fusion of Culinary Excellence by Chef Vladimir Mukhin

By Natasha Dury, Features Editor

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estled in the bustling heart of J1, Dubai's dynamic dining scene, Sakhalin emerges as a testament to Chef Vladimir Mukhin's renowned culinary prowess. Celebrated for his innovative approach and distinguished by prestigious accolades including a ranking in The World’s 50 Best Restaurants, Sakhalin is a concept that marries the rich flavors of Mediterranean, Asian, and Russian cuisines.

Nestled by the sea, Sakhalin Dubai offers more than just a meal; it provides an experience while offering diners a stunning array of dishes where each bite is a discovery.

The restaurant's ambiance is perfectly poised for evening sunsets, making it an ideal spot for a drink before indulging in a sumptuous dinner.

During my visit, I particularly liked the tranquil yet sophisticated ambiance.

Positioned directly on the beach, diners can enjoy a venue that is designed to enhance the natural beauty surrounding it.The venue is celebrated not only for its location but for its commitment to fresh, high-quality ingredients, showcased vividly in their live seafood tanks.

I went to Sakhalin Dubai in Ramadan, and the offerings were impeccable, aligning well with the season's spirit while providing a gastronomic delight. The highlight of Sakhalin’s menu is undoubtedly its fresh seafood. The transparency with which they display their crabs and other marine delights in tanks for guests to view before selection speaks volumes about their commitment to freshness and quality.

From the vibrant starters to the sumptuous desserts, each dish is crafted from the finest ingredients. Sakhalin also enriches its dining experience with options for beachfront relaxation. Visitors can book a sunbed and spend the day soaking up the sun and sea, making it more than just a meal, but a daylong retreat.

This venue is not just a restaurant; it's a culinary journey that celebrates the diversity and richness of its influences, making every visit a unique exploration of flavors from around the world while offering diners the best of the sun, sea and sand option that Dubai is known for.

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HOME & DECO

DISCOVER HARMONY

Natuzzi Italia Presents Sculptures and Sofas in Perfect Symbiosis

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By Natasha Dury, Features Editor

tep into the world of Natuzzi Italia, a global icon of Mediterranean elegance, and embark on a journey to pair exquisite sculptures with the perfect sofa. Immerse yourself in the artistry of form, texture, and color as the flowing curves of Natuzzi’s sofas merge seamlessly with the organic beauty of the sculptures. Together, they compose a mesmerizing visual symphony, inviting you to experience harmony and sophistication that captivates the senses and transforms your living space into a masterpiece.

Wellbe Sofa:

footrest, and headrest. This groundbreaking technology ensures that every part of the body is cradled in comfort, promoting optimal seating posture and relaxation.

WELLBE Sofa offers a superior level of customization, available in leather or fabric with over 100 color options and multiple configurations to suit any interior aesthetic.

Designed by Natuzzi Style Centre, WELLBE Sofa represents the essence of joie de vivre amidst the hectic pace of contemporary life. It serves as an oasis of comfort, seamlessly blending style with functionality to create a sanctuary of relaxation.

Furthermore, WELLBE Sofa features a rechargeable, long-lasting battery, providing uninterrupted relaxation without the hassle of cords or wires. Its modular design allows for one to three electric seats, offering flexibility and versatility to accommodate any living space.

At the heart of the Wellbe project lies its innovative triple-motion system, allowing for independent adjustment of the seat, backrest,

SCULPTURES BY RENZO BUTTAZZO

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Its technologically advanced motion mechanisms, including reclining backs, lumbar supports, and integrated footrests, ensure unparalleled comfort and support in every sitting position.

Matching a sofa with a sculpture on the table is akin to orchestrating a

symphony of aesthetics, where every element harmonizes to create a masterpiece of design. In this artistic endeavor, Natuzzi Italia presents a curated selection of sculptures by the visionary artist Renzo Buttazzo.

Buttazzo's sculptures transcend mere form; they embody an essence of timeless elegance and artistic expression. Each piece is imbued with a sense of fluidity and grace, as if sculpted by the gentle caress of the wind or the rhythmic pulse of nature itself.

Renzo Buttazzo, a master sculptor renowned for his work with Pietra Leccese, an ancient limestone native to Salento, exemplifies this concept impeccably. Over 25 years of meticulous experimentation have enabled Buttazzo to imbue this seemingly rigid and unyielding material with an essence of lightness and harmony.

The result is astonishing: what was once perceived as solid stone now emanates an aura of tranquility and mental relaxation.

Buttazzo's craftsmanship proves that comfort knows no bounds. Even the hardest of substances can evoke feelings of ease and serenity, challenging conventional perceptions and offering a profound sense of peace to those who behold his creations.

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art & design

THE ESSENCE OF NEW POP ART Joaquin Gonzalez – Master Sculptor of JOGO

By Shereen Shabnam International Writer

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oaquin Gonzalez, a visionary artist born in Cuba in 1961 and raised in Spain, is a master sculptor who embodies the spirit of New Pop Art with his vibrant and emotive sculptures. His latest creation, the JOGO series, was showcased at Art Basel Miami, encapsulating his artistic journey and philosophy. Each piece in the series is a unique expression of vitality and a testament to Gonzalez's overflowing creativity, standing out as a beacon of artistic innovation and emotional depth.

His sculptures are not merely objects of beauty; they serve as vessels carrying the essence of life and dreams. Each piece tells a story, reflecting Gonzalez's profound connection to his emotions and experiences, making every JOGO sculpture a personal journey into the soul of its creator. The meticulous process of creating each JOGO sculpture, from his studio in Spain, involves the highest quality materials to ensure their longevity and beauty. Gonzalez's approach

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blends traditional artisanal skills with innovative techniques, especially notable in the crystal and street series, where he explores the texture of fiberglass and the dynamic application of color. The uniqueness of JOGO sculptures lies in their exclusivity and innovative design, each accompanied by a certificate of authenticity to affirm their quality and originality. These sculptures enrich any space, offering a unique aesthetic experience and elevating the surrounding ambiance.

Gonzalez's commitment to artistic excellence extends beyond these pre-made sculptures. He actively engages with clients to create custom pieces tailored to their specific desires, ensuring that each JOGO not only enhances the environment but also resonates with the owner's personal taste.

From his early days in Spain, where he cultivated his talents in music, painting, and sculpture, Gonzalez has developed a unique style resulting in intriguing masterpieces with significant dreamlike content.

His works, described as precious by critics, are cherished globally and continue to influence the art world with their stylistic boldness and dreamlike quality.

Joaquin Gonzalez’s life and work exemplify a dedication to art that transcends traditional boundaries, making each of his sculptures not just objects of admiration but cherished pieces of contemporary art that carry profound emotional narratives.

His sculptures are more than visually stunning; they are embodiments of personal and collective experiences, rendered in vivid colors and bold forms that challenge and expand the conventions of New Pop Art. As each piece weaves its own unique story, they collectively contribute to a larger dialogue about the role of art in expressing the human condition.

For art collectors and enthusiasts looking to connect with Joaquin Gonzalez and experience the vibrant and transformative power of his JOGO sculptures, he can be reached directly through his artist contact.

His work continues to captivate and inspire audiences around the world, proving that true artistry lies in the ability to evoke emotion and provoke thought through innovative forms and expressive colors.

To explore more about Joaquin Gonzalez’s art or to discuss potential collaborations, he can be contacted on +34 675193732 / infojoaquingonzalez@gmail.com or via Instagram: @ joaquingonzalezart. By engaging with his work, one not only steps into a world of artistic elegance and emotional depth but also supports a living artist who continues to push the boundaries of creative expression.

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FRAGRANCES

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INTRODUCING ‘ELADARIA’ THE LATEST ADDITION TO THE HOUSE OF CREED PORTFOLIO

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he House of Creed is delighted to unveil its latest feminine fragrance, ‘Eladaria’, launching in Spring 2025: Eladaria is a dreamlike floral fragrance blooming with modernity, which captures a trilogy of roses veiled in the silvery mist of dawn. Eladaria redefines the classic rose in a modern, radiant composition. This captivating scent weaves together light and shade, sensuality and freshness, to create a fragrance that invites the wearer into its dreamlike world.

Inspired by a paradise garden at dawn, the fragrance mirrors the beauty of nature as it awakens—a vibrant interplay of floral calligraphy, powdery textures, and shimmering citrus hues. As silver tendrils of light break through the dawn mist, Eladaria unfolds with the playful

energy of sun-kissed citrus orchards, the romantic embrace of roses, and the delicate allure of soft woods, creating a sensual and ethereal experience.

Eladaria opens with a burst of mandarin and bergamot, enlivened by the subtle spice of pink pepper. At its heart lies a trio of roses, accompanied by peonies and lily of the valley, forming a plush and romantic bouquet with powdery undertones. The base features a luxurious blend of musk, vanilla, ambroxan and cashmere wood, which lends a warmth that lingers on the skin and resonates with sophistication and charm. Balancing freshness with sensuality, Eladaria is an exquisite addition to The House of Creed portfolio, embodying modern femininity with a warm sweetness, and wrapping the wearer in a captivating aura.

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GADGETS

TECHNOLOGY TRENDS Many consumers across the world are looking for the perfect gift for their friends and family. Natasha Dury, Curator of New Technology Trends brings you the latest gadgets to gift loved ones.

ACER TRAVELMATE Acer’s new TravelMate laptops, including the TravelMate B5 14, TravelMate B3 11, and convertible TravelMate B3 Spin 12, are designed to meet the dynamic demands of today’s hybrid classrooms. Key durability features such as shockabsorbent bumpers, reinforced brackets, and mechanically anchored keyboard keys which ensure longevity and resilience.

Each model is MIL-STD 810H certified and integrates Acer PurifiedVoice with AI-enhanced noise reduction for an immersive and productive online learning experience. The TravelMate B5 14 features up to an optional 14-inch FHD IPS display and powerful yet energy-efficient performance to enable seamless multitasking. The compact TravelMate B3 11 offers a lightweight 11.6-inch design with various connectivity options, including dual USB Type-C ports. The convertible TravelMate B3 Spin 12 empowers collaborative learning with its 360-degree hinge, a TÜV Rheinland Low Blue Light-certified display for greater comfort while reading, writing and watching videos.

HUAWEI MATEPAD PRO 13.2 The HUAWEI MatePad Pro 13.2’s OLED PaperMatte Display has an impressive 2.8K ultra-high resolution delivering a PClevel experience without the bulk. For starters, it comes with a full-fledged PC version of WPS Office at no extra cost, bringing a desktop-level UI, a streamlined menu layout, and all the editing tools you’d expect. The advanced and easy-to-use GoPaint painting app is designed to take full advantage of the new hardware and the ultra-responsive HUAWEI M-Pencil to deliver a comprehensive suite of professional-grade features. The HUAWEI Smart Magnetic Keyboard is cleverly designed, with a detachable setup that adapts to how you work. It also packs a large 10,100 mAh battery with 10% higher power efficiency than before. From its breathtaking PaperMatte display to PC-level WPS Office integration and the seamless NearLink accessory ecosystem, Huawei has clearly aimed high. For those seeking a truly versatile tablet for on-the-go productivity, the HUAWEI MatePad Pro 13.2" is undoubtedly the best choice.

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SONY - LINKBUDS SERIES Sony Middle East and Africa revealed the LinkBuds series, designed for all-day comfort and an active lifestyle, the latest series combines innovative audio technology with a secure, firm fit for best-in-class performance. Expect enhanced sound quality, adjustable fit, and ergonomic design of LinkBuds Fit. LinkBuds Fit feature the Integrated Processor V2, the same chip powering the award-winning WF-1000XM5, optimizing noise cancellation in real time based on your environment. Build for comfortable allday use, they stay securely in place, even during intense movement—ensuring uninterrupted focus. With Sony’s advanced audio technologies, including DSEE (Digital Sound Enhancement Engine) and 360 Reality Audio, they deliver an immersive and authentic listening experience.

XIAOMI 15 SERIES Xiaomi recently unveiled the Xiaomi 15 Series, showcasing a blend of cutting-edge technology, Leica Summilux lenses for professionallevel photography, and Xiaomi HyperOS 2 for enhanced performance, connectivity, and AI-driven experiences. Alongside the flagship smartphones, Xiaomi introduced a range of exciting products, including the Xiaomi Pad 7, Xiaomi Pad 7 Pro, Xiaomi Buds 5 Pro, Xiaomi Watch S4, Xiaomi Electric Scooter 5 Max, and the refreshed Xiaomi Smart Band 9 Pro. The Xiaomi 15 Ultra stands out with its classic camera aesthetics and premium craftsmanship in a sleek, compact design. Both the Xiaomi 15 and Xiaomi 15 Ultra are powered by the Snapdragon® 8 Elite Mobile Platform, delivering significant performance improvements over previous generations. The Xiaomi 15 Series integrates advanced features like HyperCore, HyperConnect, and HyperAI. HyperAI brings productivity tools like AI Writing, AI Speech Recognition, and AI-powered creativity tools such as AI Image Enhancement and AI Film. The Xiaomi Pad 7 Series includes the Xiaomi Pad 7 and Pad 7 Pro, offering a powerful AI experience with seamless multitasking. The tablets are paired with accessories like the Xiaomi Focus Keyboard and Xiaomi Focus Pen for comfortable typing and creative precision.

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ACCESSORIES

IN THEIR SHOES Patrick and Michael Chalhoub Come Together on Legacy, tradition, family and footwear | 58 | Trending Business Insights

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evel Shoes presented a special edition of their ‘In Their Shoes’ series, part of the seasonal ‘Come Together’ campaign, featuring an exclusive conversation with Executive Chairman Patrick Chalhoub and his son, Chief Executive Officer Michael Chalhoub, as they celebrate the Chalhoub Group’s 70th anniversary. An inspiring story of family, visionary ambition, resilience, and unwavering passion— this feature captures a pivotal moment of transformation as the Group enters a new era.

Captured together through the Level lens, they discuss the values that have defined their legacy, the evolution of the Group, and the enduring bond between father and son. Their dialogue offers a unique perspective on leadership, talent, and the collective vision that has shaped the success of one of the most influential luxury retail groups.

For Patrick Chalhoub, this anniversary is a moment to celebrate the collective effort of their teams: “This milestone is an opportunity to celebrate our achievements and express our appreciation to all the teams who have contributed to our success. Their sense of unity and collaboration have helped us get to where we are today.”

“It’s not just about continuing to grow the company, but about ensuring it’s in its best shape for generations.” shares Michael.

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GIFTING

PAPILLON FASHIONS Clutches That Dazzle for the Party Season

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tep into the spotlight this party season with Papillon Fashions’ exquisite collection of clutch bags, designed to elevate every outfit with a touch of glamour and sophistication. Known for their meticulous craftsmanship and luxurious appeal, Papillon Fashions combines contemporary trends with timeless elegance. Whether it’s a sparkling evening gala or an intimate festive soirée, these clutches are the perfect companions for making unforgettable style statements.

Discover the allure of accessories that seamlessly blend functionality with unmatched artistry, only at Papillon Fashions, Collection can be viewed on Instagram at @pappilon.reail.store Trending Business Insights | 61 |

WATCHES

THE BEST OF BOTH WORLDS

Frederique Constant’s Classics Moneta Moonphase

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he new Classics Moneta Moonphase from Frederique Constant takes its name from its flange, which draws inspiration from the milled edge of a coin. The timepiece comes in a 37-millimetre steel case that offers a fresh take on the fluted bezel, a great Geneva classic, in the form of a more original, atypical creation. Sporting a blue, black or silver dial, it boasts all the traditional finishes of fine watchmaking at an affordable price, thanks to a quartz movement that comes with a 5-year power reserve.

simply that of creating beauty and harmony, using the best calibre that will fit into a 37-millimetre diameter case at the best price.

Bridges are made to be crossed, and Frederique Constant has been bridgebuilding for over thirty-five years. Indeed, the Geneva manufacture is removing the barriers to a broader expression of fine watchmaking one by one – not least by creating affordable luxury timepieces, thus bringing together two adjectives previously held to be mutually exclusive. Today, the new Classics Moneta Moonphase perpetuates that same vision.

With that in mind, the Classics Moneta Moonphase adopts all the stylistic attributes of mechanical fine watchmaking: a dial sporting a delicate sunburst finish, two Dauphine hands and applique hour markers. The ‘Moneta’ name is a nod to the flange of the timepiece, which features a delicately grooved guilloche pattern reminiscent of the edge of a coin.

The idea is to erase the differences that traditionally distinguish mechanical watches from their quartz-powered counterparts. The first step was to do away with the seconds hand, in and of itself a sure way of identifying which type of calibre is being used. The Classics Moneta Moonphase thus has only two hands denoting hours and minutes, accompanied by a moonphase. The upshot is that at first glance, there’s nothing to give away whether the timepiece is mechanical or quartzpowered. Rather than focusing on technical issues, the aim here is

At 6 o’clock sits an iconic complication of traditional watchmaking: the moonphase, located beneath a circular guilloche cut-out set above the words “Swiss Made”, denoting the manufacture’s Geneva roots. With the same attention to simplicity for all, the calibre and its complication are adjusted together, using the crown; not only that, the quartz movement will keep the moonphase accurate for months, even if the watch is not worn.

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The externals meet the same demanding standards. The crystal is antireflective sapphire; the hands are hand-polished; the strap is genuine leather, with topstitching that matches either the colour of the dial or that of the strap itself, depending on the model.

The new Classics Moneta Moonphase has a guaranteed battery life of up to 60 months – a full five years. It comes in a 37-millimetre steel case with a choice of three different colour schemes for the dial and strap: a highly contemporary full black model, a radiant navy blue version and a more conventional watchmaking style featuring a silvercoloured dial on a brown strap.

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MOTORING

LUXURY AND INNOVATION Volkswagen Tiguan

By Shereen Shabnam International Writer

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he Volkswagen Tiguan, a global icon in the SUV segment has entered its third generation. This all-new model has launched in the GCC, bringing cuttingedge design, innovative technology, and enhanced performance to a market eager for its arrival. I recently drove the new Tiguan in Los Angeles and in Dubai and found that the new version is poised to redefine compact SUVs, blending sophistication, comfort, and dynamic capability.

Volkswagen has elevated the Tiguan’s exterior with a modern and charismatic design. At the front, flat LED headlights, an illuminated horizontal strip, and a redesigned grille set a commanding tone.

The bumper is sleeker, enhancing its aerodynamic profile, while at the rear, a horizontal light bar adds to the sense of width and elegance. New wheel designs and an increased boot capacity further complement its practicality.

Inside, the Tiguan presents a reimagined cockpit that is both intuitive and luxurious. High-quality materials and meticulous craftsmanship define the interior, with a clean, smart design language evident throughout. The centerpiece is the 15-inch infotainment screen, seamlessly integrating the Digital Cockpit Pro, which provides antireflective digital instruments in a tablet landscape format.

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A redesigned head-up display projects essential information onto the windscreen, while a touch control dial in the center console allows users to customize their driving atmosphere, adjusting ambient lighting, playlists, and temperature preferences. This attention to detail creates a cabin that feels as advanced as it is comfortable.

Volkswagen has equipped the Tiguan with state-of-the-art technology to enhance the driving experience. The IQ. LIGHT HD matrix headlights, inspired by the premium Touareg model, feature 38,400 multipixel LEDs for precise illumination, boosting both safety and comfort during night driving. Advanced features such as massage seats for the driver and passenger further elevate the sense of luxury.

The latest Park Assist automates parking maneuvers with ease, while a new adaptive chassis control Pro system adjusts suspension dynamics for unmatched ride quality, stability, and agility.

Under the hood, the Tiguan is powered by a responsive 1.4L TSI engine at launch, with a more powerful 2.0L TSI engine arriving later in the year. These engines are paired with a smooth-shifting transmission system, ensuring a refined yet spirited driving experience. Whether navigating urban streets or exploring open highways, the Tiguan balances performance and efficiency with precision.

The all-new Tiguan is a testament to Volkswagen’s commitment to innovation and excellence. It combines expressive design, advanced technology, and dynamic performance to redefine what drivers expect from a compact SUV. Available in three vibrant new colors, Cypress Green, Oyster Silver, and Persimmon Red, alongside five metallic options, the Tiguan’s refreshed look ensures it stands out on the road. For those seeking a vehicle that seamlessly blends style, comfort, and practicality,

the Tiguan offers an unmatched driving experience, setting a new standard in the segment.

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MOTORING

BUILT FOR ADVENTURE

Nissan X-Trail

By Shereen Shabnam International Writer

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he Nissan X-Trail has been a stalwart in the SUV segment for years, known for its rugged reliability, spacious interior, and versatility. With the latest iteration, Nissan has taken the X-Trail to new heights, offering a blend of modern technology, enhanced performance, and refined design.

As the crossover/SUV market becomes increasingly competitive, the new X-Trail aims to stand out with its balance of everyday practicality and off-road capability. We recently drive a car for a few days and took a closer look at how the new Nissan X-Trail delivers across key areas, from design and technology to driving dynamics.

EXTERIOR

The exterior of the new Nissan X-Trail represents a bold evolution of its design language, combining ruggedness with contemporary styling.

The front fascia features Nissan’s signature V-Motion grille, flanked by sleek LED headlights that give the vehicle a more aggressive and purposeful look. The muscular wheel arches, angular lines, and elevated stance all contribute to the SUV’s adventurous appearance. The overall design strikes a fine balance between urban chic and rugged capability, making it equally suited for city driving and wilderness exploration.

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INTERIOR

Step inside the new Nissan X-Trail, and you’re greeted by a spacious, well-thought-out cabin that emphasizes both comfort and functionality.

The interior materials have been significantly upgraded, with softtouch surfaces and premium finishes throughout. The dashboard layout is clean and modern, with intuitive controls and a user-friendly design. The SUV is available with either a five-seat or seven-seat configuration, providing flexibility for larger families or those who need extra cargo space. The panoramic sunroof, available on higher trims, brings a sense of openness to the cabin, while ambient lighting adds a premium touch.

TECHNOLOGY

The new Nissan X-Trail comes loaded with cutting-edge technology aimed at enhancing convenience, safety, and entertainment. At the heart of the dashboard is a 9-inch touchscreen infotainment system,

which includes features such as Apple CarPlay, Android Auto, and NissanConnect services for seamless smartphone integration.

The system is easy to navigate, with sharp graphics and quick response times. One of the standout features is the ProPILOT driver assistance system, which offers semi-autonomous driving capabilities by combining adaptive cruise control with lane-keeping assist.

Additionally, the X-Trail is equipped with a comprehensive suite of safety features under Nissan’s Safety Shield 360, including blind-spot monitoring, forward collision warning, automatic emergency braking, and a surround-view camera.

PERFORMANCE

The new Nissan X-Trail is powered by a choice of efficient engines, with the most common option being a 1.5-liter turbocharged engine paired with Nissan’s e-Power hybrid system. This powertrain delivers

201 horsepower, providing ample power for daily driving and light off-road adventures. The e-Power system enhances fuel efficiency while maintaining strong acceleration, giving drivers the benefits of hybrid technology without compromising on performance. Off the road, the X-Trail performs well, with an intelligent all-wheel-drive system that can adjust power distribution to maximize traction on slippery or uneven surfaces.

OUR VERDICT

The Nissan X-Trail is an excellent all-around SUV that successfully blends modern technology, comfort, and practicality with just enough rugged capability to appeal to adventurous drivers. Its refined interior, flexible seating options, and impressive tech features make it a strong choice for families, while its performance, both on-road and off-road, ensures it can tackle a variety of driving conditions with ease. | 67 |

MOTORING

DRIVING THE FUTURE My Adventure with the sleek and bold 2025 Škoda Kodiaq in Hatta Dubai

By Natasha Dury, Features Editor

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enturing beyond Dubai, as I set out to explore Hatta, Dubai to test drive the new 2025 Škoda Kodiaq, I was very excited as I love test drives out in the desert in the UAE. As one of the youngest test drivers for the model during this activation, I was eager to discover how the new Kodiaq would stand up to a Gen Z’s active and tech-focused lifestyle and it certainly delivered.

THE KODIAQ’S EXTERIOR

At first glance, the Kodiaq strikes a pose with its bold contours and commanding presence. Equipped with LED headlights and sporty 20inch alloy wheels, especially on the Sportline trim, it’s clear that this SUV is designed to make a statement both in the city and beyond.

As a Gen Z, I thought the car would be big for my daily needs but the design was appealing and by the end of our drive, I was convinced that it was just the right size as I nneded a big boot for my golf clubs, horse riding gear, my dive equipment and the ocassional shopping for a demanding mother.

INSIDE THE KODIAQ

Stepping inside, the Kodiaq offers a retreat of luxury and innovation.

The Selection trim envelops you in soft fabric seats, while upgrading to the Sportline trim wraps you in the sumptuous embrace of leather | 68 | Trending Business Insights

and Alcantara sport seats. The panoramic sunroof washes the interior in natural light, enhancing the sense of space, while ambient lighting adds a touch of elegance to every journey.

TECHNOLOGY

For a digital native like myself, staying connected is crucial. The Kodiaq delivers brilliantly with the Škoda Phone Box, featuring dual wireless charging pads that cool your devices as they power up.

The inclusion of five strategically placed USB-C ports ensures that

everyone on board can keep their devices fully charged, no matter where the road takes us.

PERFORMANCE

On the move, the Kodiaq is as dynamic as its appearance suggests. The 1.4 TSI engine is perfect for urban escapades, while the 2.0 TSI with all-wheel drive offers robust power for those off-road adventures. The smoothshifting DSG transmission complements the engines’ strength, ensuring a drive that’s both exhilarating and efficient.

A JOURNEY WELL MADE

Driving the 2025 Škoda Kodiaq around Dubai’s diverse landscapes proved it to be more than just an SUV; it’s a versatile companion ready for the next generation’s challenges. With its blend of style, comfort, and cutting-edge technology, the Kodiaq is truly a vehicle for those who seek to blend daily responsibilities with spontaneous adventure. Whether navigating the urban jungle or exploring rugged terrains, the Kodiaq is designed to inspire and excite.

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MOTORING

UNLEASHING THE ELECTRIFIED PERFORMANCE The Brabus Edition of the smart #3

By Shereen Shabnam International Writer

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n an era where urban mobility demands style, efficiency, and performance, the Brabus edition of the smart #3 emerges as a formidable contender. It is proof that electric mobility can be both exciting and stylish. Taking the already impressive smart #3 and infusing it with Brabus' signature performance enhancements and design upgrades, this high-powered compact EV offers a dynamic driving experience tailored for the urban explorer with a taste for exclusivity.

With Brabus’ heritage in fine-tuning performance vehicles, the smart #3 Brabus edition brings a sportier aesthetic, sharper handling, and

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a more exhilarating drive, all while maintaining the efficiency and practicality that Smart vehicles are known for. My drive around Dubai confirmed that this performance-focused EV truly lives up to the Brabus name. Let’s take a closer look.

EXTERIOR

The Brabus touch on the smart #3 is immediately noticeable. The car features a sportier body kit with pronounced front and rear bumpers, side skirts, and a distinctive rear spoiler that assert its performance credentials. Exclusive Brabus badging and an aggressive wheel design complement the sleek, matte finish, making it a head-turner in any cityscape.

INTERIOR

Inside, the Brabus edition enhances the smart #3 with a blend of luxury and technology. Premium materials are everywhere, from Alcantara leather seats to carbon fiber trim accents. The Brabus logo is tastefully

embossed on the headrests and floor mats, while ambient lighting sets the mood for a sophisticated drive.

TECHNOLOGY

Technologically, the Brabus edition is equipped with cutting-edge features that ensure both entertainment and operational efficiency. It boasts a fully digital cockpit with a customizable display, advanced navigation systems, and a top-tier infotainment system that supports both Android Auto and Apple CarPlay, making every ride both enjoyable and connected.

PERFORMANCE

Under the hood, the Brabus edition of the smart #3 is tuned to deliver more power and sharper handling than the standard model. The enhanced suspension system and optimized powertrain offer a responsive and dynamic driving experience, perfect for the quick sprints and agile maneuvers of urban driving.

FINAL VERDICT

The Brabus edition of the smart #3 is not just a car; it is a statement. With its bold styling, advanced technology, and enhanced performance, it stands out as an ideal choice for the discerning urbanite seeking both fun and functionality in their vehicle. This special edition transforms the familiar compact silhouette of the smart #3 into a more aggressive and stylish urban chariot, tailored by the renowned Brabus tuners known for their high-performance innovations. For me, it is a smart choice for the smart city dweller.

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NEWS

Amadeus and Omeir Travel Agency’s extended collaboration to innovate and personalize traveler experiences Amadeus, a global leader in travel technology, has announced a significant expansion of its collaboration with Omeir Travel Agency, aimed at fostering growth through productivity and advancing seamless travel solutions.

The collaboration underscores both companies' commitment to providing smart, personalized travel experiences, transforming how we travel over the next few years.

With this renewed partnership, Omeir Travel Agency leverages Amadeus' cutting-edge travel technology solutions to enhance its service offerings significantly for travelers’ convenience and engagement.

The partnership will see the implementation of the New Distribution Capability (NDC) aggregator solution that provides Omeir with access to richer airline content and personalized booking options, as well as an easy comparison of offers and streamlined booking process across different providers. As part of the expanded agreement, Omeir will now access hotel content through Amadeus Value Hotels — a net rate program available via Amadeus Hotels API, designed to support competitive pricing and flexible travel offerings.

Amadeus also supplies Omeir Travel with crucial data analytics capabilities through Agency Insight Productivity Tracker, providing the agency with access to valuable and actionable insights, empowering them in the decision-making processes. | 72 | Trending Business Insights

Ernesto Sánchez Beaumont, Managing Director of Amadeus Gulf, shared his enthusiasm about the partnership. "We are delighted to strengthen our relationship with Omeir Travel Agency, a distinguished leader in the UAE’s travel sector. This partnership is a testament to our shared vision of transforming travel through innovative technology, ensuring that we continue to meet the demands of modern travelers."

Abdulla Bin Omeir, CEO at Omeir Travel Agency, emphasized the significance of the partnership, stating, "The extension of our partnership with Amadeus marks a pivotal moment in our journey towards delivering exceptional travel experiences. By harnessing Amadeus' innovative technology, we are set to redefine what it means to travel, making every journey smoother and more personalized than ever before."

The partnership is both a technology alliance and a strategic move that aligns with the growing needs and transformation of the global travel industry, focusing on enhancing the customer experience at every touchpoint.

With a legacy dating back to 1956, Omeir Travel Agency continues to embrace innovation and customer-centric strategies that define the future of travel. This renewed collaboration with Amadeus is expected to set new benchmarks in the industry—benefiting not only both organizations but, most importantly, the travelers they serve.

Cyber First Kuwait Returns to Drive National Cyber Resilience Aligned with Vision 2035 Conference unites leaders from government and industry to explore Kuwait’s ambitious cybersecurity transformation In a time of accelerating digital transformation, the 3rd Cyber First Kuwait Edition took center stage at the Radisson Blu Hotel, Kuwait, bringing together over 300 technology leaders, cybersecurity professionals, and policymakers to address the country's evolving digital threat landscape and cybersecurity vision. Organized by Events First Group, the conference supports the new Kuwait Vision 2035 and the nation’s ambitious National Cybersecurity Strategy.

“The National Cybersecurity Center in the State of Kuwait is working to build an effective system to protect the cyberspace by collaborating with both local and international entities in the field of cybersecurity.

This is to create a safe digital environment, while maintaining the trust of technology operators and users. We hope this conference will serve as a gateway to more important meetings and events that focus on cybersecurity,” he added.

The summit will feature keynote presentations, expert panel discussions, real-world case studies, and an exhibition showcasing cutting-edge solutions. Topics will span AI-powered threat detection, OT/ICS infrastructure security, cloud resilience, Zero Trust frameworks, and national-level collaboration between public and private sectors.

“Cyber First Kuwait is a national dialogue and strategic catalyst,” said Shyam Reddy, Partnerships Director. “With Vision 2035 and the National Cybersecurity Strategy serving as our guiding frameworks, this summit brings together government and enterprise to create actionable pathways toward a digitally secure and resilient Kuwait.”

The conference featured keynotes, panels, one-on-one networking sessions, a cybersecurity hackathon, and the Kuwait Cybersecurity Awards, recognizing trailblazers across innovation, leadership, and operational excellence.

Mr. Abdullah Al Shaheen, Director of Public Relations and Media Department at National cybersecurity center said, “This edition of the Cyber First Conference, held under the patronage of the National Cybersecurity Center serves as a platform for business leaders, professionals to come together and exchange experiences, share best practices, and explore the latest developments for security and protection against the rapidly evolving cyber threats and attacks.

These challenges require us to remain informed and constantly evolving.”

The event hosted over 300 delegates, including CISOs, risk management leaders, OT and cloud architects, regulators, leading solution providers, more than 20 sponsors, 15 media partners, and 10 ministries.

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FINAL WORD

THE POWER OF THE SPOKEN WORD PODCASTING TO ELEVATE NEW BRANDS Nishrat Nazeen - Founder of Aromas Fiji and Managing Partner at Coral Coast PR

I

n today's digital age, the power of podcasting has transformed the way businesses and PR professionals connect with their audiences. As a business owner and PR professional, I have recognized the unique opportunity that podcasts provide in establishing authority, building trust, and creating a dedicated following for new brands.

It’s time to look at the significant impact of podcasting and how it can be harnessed to elevate new brands and forge meaningful connections with audiences.

• ENGAGING THROUGH CONVERSATIONS

Podcasts offer a dynamic platform for engaging with audiences through conversational content. Unlike traditional forms of media, podcasts enable a deeper level of connection by allowing for in-depth conversations, interviews, and storytelling. By leveraging the power of the spoken word, we can create an intimate and authentic experience that resonates with listeners and fosters a genuine connection.

• BUILDING BRAND AUTHORITY

Podcasting provides an opportunity to position new brands as industry leaders and subject matter experts. By delivering valuable and insightful content, we can establish credibility and authority within our respective fields.

Through engaging discussions and expert interviews, we can share unique perspectives, industry trends, and expert insights, elevating the brand's reputation and attracting a loyal audience.

• HUMANIZING THE BRAND:

Podcasts offer a personal touch that humanizes the brand and enables listeners to connect with its values and personality. By sharing authentic stories, experiences, and anecdotes, we can create an emotional connection with our audience. Humanizing the brand allows listeners to see beyond the product or service, fostering a sense of relatability and trust.

• FOSTERING BRAND LOYALTY

Podcasts provide an ongoing and regular touchpoint with | 74 | Trending Business Insights

the audience, allowing for consistent brand engagement.

By delivering valuable and relevant content in each episode, we can cultivate a sense of loyalty and establish a dedicated following. Regular listeners develop a connection with the brand, becoming brand advocates and potential customers.

• EXPANDING REACH AND NICHE TARGETING

Podcasts enable us to reach a broader audience and specifically target niche markets. As listeners actively seek out content relevant to their interests, we can tailor our podcast episodes to cater to specific demographics, industries, or interests. This targeted approach allows us to capture the attention of the right audience, enhancing the chances of conversion and brand growth.

• MEASURING IMPACT AND LISTENER INSIGHTS

Podcasting provides valuable insights into audience engagement and preferences. By analyzing download metrics, listener feedback, and social media interactions, we can gauge the impact of our podcast episodes and make data-driven decisions to improve content and overall strategy. These insights help us understand our audience better and refine our messaging for maximum impact.

Podcasting has emerged as a powerful tool for elevating new brands, establishing authority, and building meaningful connections with audiences. Through engaging conversations, valuable insights, and authentic storytelling, we can captivate listeners, foster brand loyalty, and amplify brand awareness.

As a business owner and PR professional, I have witnessed the transformative impact of podcasting firsthand, and I encourage fellow professionals to leverage this medium to unleash the power of the spoken word and elevate their brands in the digital landscape.

CANDLE FLAVOURS Citronella White Frangipani Pink Frangipani Sandlewood Vanilla Japanese Honeysuckle Vanilla Sandlewood Vanilla HANDMADE ORGANIC SOAP Aloe Vera Flavoured Soap Rose Petal Soap Orange Flavoured Soap Moringa Flavoured Soap Neem Flavored Soap Lemon Grass Flavoured Soap Mint Flavoured Soap Rosemary Flavoured Soap Basil Flavoured Soap Goat Milk Flavoured Soap Charcoal Flavoured Soap CONTACT: Aromas Fiji P.O. Box 9179, Nadi Airport Fiji info@aromasfiji | www.aromasfiji.com | TEL: +679 9999913