Asheema Razak On Timeless Style, Cultural Craftsmanship, And The Power Of Generational Wear
Think Like Your Customer
Hakan Ozel, Vice President Operations & General Manager, Shangri-La Dubai
Plntd A More Considered Approach To Living With Plants
Dancing With Scammers The Telegram Tango Investigation
Goodbye CISO Scapegoating - The Age Of Corporate Accountability Is Here
Netapp Fuels Future Of Agentic AI Reasoning Solutions With NVIDIA AI Data Platform
How AI Is Reinventing Cybersecurity For The Automotive Industry Chongqing China’s Mountain Metropolis Rising Above The Clouds
Miami Sun, Style, And A Dose Of Horsepower
Purpose Meets Play At Joali Maldives And Joali Being
Timeless Craft Meets Contemporary Luxury Iwc Schaffhausen Unveils A New Boutique At Solitaire, Riyadh
Time, Art & Tides
Jacob & Co. And Ohana Development Unveil Billion-Dirham Beachfront Masterpiece In The UAE
The Future Of Experiential Luxury Travel Immersion Is The New Indulgence
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TIMELESS JOURNEYS, BOLD VISIONS
Dear Readers,
In an era where the boundaries between tradition and innovation continue to blur, this issue is a celebration of the many ways creativity, technology, and culture are transforming how we live, work, and experience the world. From Asheema Razak’s tribute to generational craftsmanship in Weaving a Legacy to the latest breakthroughs redefining luxury travel, cybersecurity, and sustainable design, each story reflects a shared pursuit of progress anchored in purpose.
We explore how AI is reinventing industries, from automotive safety to the future of work, while celebrating the artistry behind timepieces, perfumes, and spaces that connect us to heritage.
Whether it’s the exhilarating winners of the 2025 World Car Awards, the serene beauty of JOALI Maldives, or the culinary delights of Portrait Milano’s Cake Couture, this edition is designed to inspire curiosity and admiration for the visionaries shaping our collective tomorrow.
This issue also pays homage to the passion and precision that drive excellence across industries. From the meticulous engineering of the Zenith DEFY Skyline Chronograph Skeleton to the imaginative marine design behind Benetti’s Project LIFE, we shine a light on the people and ideas pushing boundaries and redefining benchmarks. Even in realms as timeless as fragrance and fine furniture, you will find stories of reinvention, resilience, and the joy of creation.
As you turn these pages, may you discover fresh ideas and timeless perspectives that spark your own journeys, wherever they may lead. Here’s to embracing innovation, honoring heritage, and finding inspiration in every story.
Enjoy the read.
Shereen Shabam Editor-in-Chief
Global Trend Monitor Magazine editor@globaltrendmonitor.com
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In an industry defined by fleeting trends, Asheema Razak, Founder and Creative Director of ASHAALIA, is designing with forever in mind. Rooted in the intricate artistry of her Indian, Pakistani, and Punjabi heritage, and inspired by her mother’s handcrafted sarees, Asheema is redefining luxury through “generational wear”: heirloom-quality garments designed to empower women across time, borders, and generations.
WEAVING A LEGACY
Asheema Razak on Timeless Style, Cultural Craftsmanship, and the Power of Generational Wear
From Melbourne to Dubai, her label
ASHAALIA has quickly carved a niche with its signature hand-beaded jackets, European elegance, and sustainable ethos. In this exclusive interview with Shereen Shabnam, Asheema shares her philosophy on timeless fashion, the fusion of East and West, and why wearing ASHAALIA is like wearing art with a purpose.
ASHAALIA is built around the concept of “generational wear.” What does timeless style mean to you, and how do you ensure your designs stand the test of time?
Timeless style, to me, is about creating garments that transcend passing trends and remain relevant across generations. At ASHAALIA, we design with longevity in mind, ensuring that each piece is not just beautiful but also versatile and durable. Our intricate beading techniques, inspired by Indian craftsmanship, combined with modern silhouettes, ensure that our garments maintain their elegance over time. Each ASHAALIA piece is meant to be treasured and passed down, accumulating memories rather than being discarded.
Your designs blend Eastern craftsmanship with European elegance. How do you strike the perfect balance between heritage and contemporary fashion?
ASHAALIA is built on the philosophy of merging the rich traditions of Indian craftsmanship with the refined aesthetics of European fashion. By incorporating karigari—India’s intricate hand-beading techniques—into contemporary Western silhouettes, we create pieces that feel both rooted in history and relevant in modern wardrobes. The fusion allows for an elegant yet wearable approach, ensuring that our garments celebrate cultural heritage while appealing to a global audience.
In today’s fast-paced fashion industry, trends come and go quickly. What core design principles do you follow to create pieces that remain relevant across seasons?
At ASHAALIA, we focus on craftsmanship, versatility, and storytelling. Every design is created with attention to detail, ensuring quality that lasts. We also design pieces that can be styled in multiple ways, seamlessly integrating with different wardrobes. A well-crafted blazer, for instance, can be paired with jeans for a casual look or worn over an evening dress for a formal event. This adaptability ensures that our designs remain relevant and wearable regardless of seasonal trends.
Many of your garments are hand-beaded and meticulously crafted. How does this level of artistry and detail enhance their longevity and appeal?
Hand-beading is not just an embellishment—it is an art form that carries history, tradition, and meaning. At ASHAALIA, we work with skilled artisans who use traditional techniques passed down through generations, ensuring that each piece is unique and meticulously crafted.
Unlike mass-produced fashion, our hand-beaded garments are designed to last, with each stone and thread placed purposefully to enhance durability and aesthetic appeal. This level of craftsmanship ensures that our garments remain timeless investments rather than disposable fashion pieces.
Sustainability is a key part of your brand’s philosophy. How do you integrate eco-conscious practices into ASHAALIA’s designs while maintaining their luxury essence?
Sustainability is deeply ingrained in our philosophy of "generational wear."
Instead of mass-producing garments, we focus on small production runs to reduce waste and ensure exclusivity. Our designs emphasize durability, allowing customers to wear and cherish them for years.
We also support artisanal craftsmanship, preserving traditional techniques rather than relying on fast-fashion manufacturing processes. By creating high-quality, versatile garments that don’t need frequent replacement, ASHAALIA contributes to a more sustainable approach to luxury fashion.
If you could define ASHAALIA’s aesthetic in three words, what would they be, and why?
Magnetic – My designs exude an irresistible energy that captivates and draws people in.
Bold – ASHAALIA is unapologetically
THINK LIKE YOUR CUSTOMER HAKAN OZEL
Vice President Operations & General Manager, Shangri-La Dubai
In today’s world, businesses that succeed are the ones that can truly and perfectly understand and anticipate the needs of their customers. The idea looks simple but very powerful: Think like your customer! This mindset can transform and develop how a business operates, how it designs its products or services, and how it builds lasting relationships with its clientele. Thinking like a customer is more than a strategy; it is a philosophy that puts empathy, anticipation, perspective, and value creation at the core of every decision that the business owners and operators make.
THE CUSTOMER IS THE NORTH STAR
Every business exists because of its customers. Without them, there is no revenue, no growth, and no purpose. Thinking like your customer means
viewing every aspect of your business from their perspective. There are two types of customers: Loyal customers and new customers. If one of them is missing, business will high likely be in jeopardy. What are their points to patronage? What motivates their decisions to purchase? What do they expect from you to exchange business? These questions become guiding principles for shaping everything from product development to marketing campaigns.
Consider a company, for instance. Their success would be largely credited to their ability to understand what customers want before the customers even know it themselves. If this is a high-tech company, their devices should not be just functional, but intuitive, aesthetically pleasing, and emotionally engaging; they should not just sell technology, but an experience, all because they should
consistently see their products through the eyes of the end-user. If this is a luxury hotel business, anticipating the guests’ needs and fulfilling those needs even before guests demanded is crucial to perform a high-end service business.
EMPATHY DRIVES INNOVATION
Empathy is at the heart of thinking like your customer, which is considered as one of the leading attitudes in business. It is about walking in the shoes of customers, feeling their frustrations, and sharing in their aspirations. When the enterprises practice empathy, it becomes better at identifying real problems and is more equipped to create meaningful solutions.
For example, a company designing athletic gears shouldn’t have a vision of, “What materials are durable or
cause less production cost?”, but should be asking, “What challenges do our customers face while exercising so that their products might help?”. Maybe it is sweat resistance, mobility, or storage. Empathy helps uncover these meaningful insights that data alone might not assist. Successful companies produce desirable profits and results only through achieving their visions.
COMMUNICATION THAT CONNECTS
Thinking like your customer also transforms the way you communicate. When companies speak in jargon or focus too much on features rather than benefits, they risk dividing their audience. Customers don’t just want to know what your product does — they want to know how it makes their lives better.
Messaging should be simple, relevant, and emotionally meaningful. Instead of using business jargons and terms, they can use simple and direct words in their language; understand the customers’ desires and fears, and craft messages that respond directly to those emotions. Using complicated business terminologies will cause challenges in communication and understanding.
Listening is just as important as speaking. Customer reviews, surveys and social media feedback are goldmines of insight and extremely important to understand your customers. Businesses that actively listen and respond show customers that their voice matters, strengthening trust and loyalty.
DESIGNING THE EXPERIENCE
Customer-centric thinking doesn’t stop at the product or the field. It extends to the entire customer journey. From the moment someone visits your website to the time they unbox your product or reach out to support, every interaction shapes their perception of your brand. Thinking like your customer means optimizing these touchpoints. Is your website easy to navigate? Is the check-out process smooth? Do customers feel supported if something goes wrong? Seamless experiences are not an accident; they are the result of intentional, empathetic design.
ANTICIPATE, DON’T JUST REACT
A truly customer-centric business doesn’t wait for complaints to make improvements. It anticipates needs before they arise. This requires a mix of insight, creativity, and data. Companies
that study trends, listen to customer behavior, and experiment with new ideas can stay one step ahead of expectations, and even competition.
Some companies, for instance, use data to understand patronizing patterns, and recommend content or product. They don’t just respond to what people currently use, but they proactively look for products and services that the customers will want in the future. This predictive mindset is the essence of thinking like a customer.
LONG-TERM RELATIONSHIPS, NOT ONETIME SALES
Finally, thinking like your customer means caring about their long-term success, not just your short-term gain. Businesses that truly understand their customers aim to build trust over time. They don’t push sales, but provide value and meaning, even if they don’t yield immediate business results.
This could be through helpful content, excellent customer service, or community engagement. Many brands have developed strong loyalty not because of pricing, but because of consistent, customer-first principles based on the delivery of brand promises. Customers of these brands feel connected, heard and appreciated.
WHY IT MATTERS
Thinking like your customer isn’t a tactic or manifesto. It is a culture. It requires businesses to move beyond assumptions, embrace empathy, and align every action with the customer’s perspective.
When companies commit to seeing the world through their customers’ eyes, they don’t just sell more but become irreplaceable. In a world where competition is very strong, companies that win are the ones who care enough to ask what it feels like to a customer. And then act on the answer.
THE FUTURE OF WORK IN THE AGE OF AI
Digital tools can help individuals and organisations work more efficiently and effectively, without burning out or sacrificing work-life balance, says Karl Escritt, CEO of Like Digital & Partners.
From chatbots to virtual assistants, there’s no denying that artificial intelligence (AI) is already deeply imbedded in our day-to-day lives. When we talk about AI, however, there still seems to be an undercurrent of fear that ‘the robots are coming for our jobs’. And while it’s true that some roles will be made obsolete as technology continues to evolve, it’s not all doom and gloom. In fact, I believe the benefits of AI in the workplace far outweigh the potential threats, especially if we use AI tools to our own advantage to improve our work-life balance.
To put AI’s role in the future of work in perspective, a recent report by McKinsey suggests that about half the activities currently carried out by the world’s workers could be automated – the key word here being ‘activities’, not jobs. The authors predict that about 30 per cent of the activities in 60 per cent of occupations could be automated by 2030. The report states that “nearly all occupations will be affected by automation, but only about 5 per cent of occupations could be fully automated by currently demonstrated technologies.”
Some industries will be harder hit than others, with greater scope to replace repetitive manual tasks with automation. Roles that require people management, niche expertise, and interfacing with stakeholders are less susceptible to automation, as these ‘soft’, interpersonal skills are still the sole domain of us humans.
So how do we future proof ourselves and ensure we’re harnessing the powers of AI, rather than pushing against them? Here are some of the ways digital tools can help us work more efficiently and effectively, freeing us up to spend more time ideating, collaborating, and creating, and promoting a greater work-life balance.
AUTOMATION OF ROUTINE AND REPETITIVE TASKS
One of the most obvious and far-reaching benefits of AI is the automation of routine and repetitive tasks. There are a range of AI-driven tools already on the market that can help streamline your more monotonous daily tasks, such as data entry, summarising articles and drafting emails, boosting your productivity and freeing you up to perform more fulfilling activities.
PROJECT MANAGEMENT TOOLS
In an office or team environment, AIpowered project-management tools can streamline workflows and enhance collaboration, reducing administrative responsibilities to allow more bandwidth for creativity and execution. From summarising meeting notes to estimating project costs and forecasting resource
needs, the best AI project-management tools are like having a whole team of PMs at your fingertips.
SUPPORTING MENTAL WELLBEING
Employers can help ensure their teams are at the top of their game with AI tools dedicated to workplace mental health and wellbeing. From platforms designed to recognise emotions and detect early signs of burnout, to virtual coaching programmes and AI-powered EAPs (Employee Assistance Programmes), there are a host of ways employers can use AI to support and nurture their teams.
ENHANCED DECISION MAKING
In our always-on lives, there simply aren’t enough minutes in the day to process all the strands of information available to us. AI algorithms can help professionals make more informed decisions by analysing huge streams of data, often in the amount of time it takes to make a coffee.
TIME-MANAGEMENT
Even the most organised among us can benefit from enhanced time management to free up some much-needed minutes in our days. AI tools such as virtual assistants and smart calendars that more efficiently schedule your tasks allow you to prioritise your workload more effectively and make more time for the things that really matter in life, such as family, friends, and fitness.
STREAMLINED COMMUNICATION
AI is already shaping the way we write, from using predictive text in your iPhone messages to Gmail’s email composer – and saving us time in the process. Many of us are also starting to dabble with AI-powered language models such as ChatGPT, which can answer technical questions, write our weekly meal plans, and process vast amounts of information into more digestible content forms. When used and attributed correctly, these tools can save us time and streamline our communication.
ENHANCED DIAGNOSTICS
While AI is great for streamlining repetitive basic tasks, at the other end of the spectrum it is bringing previously unimaginable levels of accuracy and insight into an array of fields, from medicine to the military. AI tools can analyse and process vast amounts of data at a microscopic level, while eliminating the margin of human error.
When it comes to medical diagnostics, AI is being used to review X-rays, MRIs, and CT scans, flag abnormalities for early detection of diseases, and use algorithms to diagnose and treat patients. And surely improving our health and longevity is the biggest key to achieving work-life balance.
CROWNING EXCELLENCE
THE 2025 WORLD CAR AWARDS AND THE STANDOUT WINNERS DRIVING GLOBAL INNOVATION
As the automotive world gathered at the prestigious New York International Auto Show, the spotlight turned to one of the industry’s most anticipated accolades — the 2025 World Car Awards. A symbol of global excellence, the awards recognize the best in innovation, design, sustainability, and performance. Selected by a jury of 96 top automotive journalists from 30 countries, the winners represent
WORLD CAR OF THE YEAR KIA EV3
Kia continues its winning streak with the EV3, a compact electric SUV that beat out the BMW X3 and Hyundai Inster to earn the 2025 World Car of the Year title. The EV3 was selected from a competitive pool of 52 vehicles across global markets, standing out for its smart packaging, accessible technology, and fresh design approach.
After driving the EV3, I found that it strikes the ideal balance between affordability and innovation as an electric vehicle with broad appeal without compromising on quality or aesthetics. It embodies Kia’s forwardthinking philosophy and commitment to EV leadership.
By Shereen Shabnam
the future of mobility, shaping the roads and lifestyles of tomorrow.
As the UAE jury for the World Car Awards, I have had the privilege of test-driving some of the most exceptional vehicles across the Middle East and around the world — from the desert roads of Dubai to automotive showcases in Europe, Asia, and beyond. The World Car Awards is all
about recognising innovation, emotion, and everyday brilliance on four wheels.
With categories ranging from urban design to full electric innovation, the 2025 winners reflect a bold evolution in craftsmanship and consumer expectations. Here is a closer look at the standout models that earned top honours this year.
WORLD LUXURY CAR VOLVO EX90
Volvo’s all-electric EX90 captured the 2025 World Luxury Car award, reinforcing the Swedish brand’s leadership in intelligent, sustainable luxury. Competing against the Porsche Macan and Panamera, the EX90’s edge came from its seamless integration of design, safety, and electrification.
More than just a premium SUV, the EX90 reflects Volvo’s vision of luxury that’s intuitive and responsible. With advanced driver assistance, a meticulously minimalist cabin, and exceptional electric range, the EX90 offers modern luxury that appeals to families and eco-conscious buyers alike, without compromising refinement.
WORLD PERFORMANCE CAR PORSCHE 911 CARRERA GTS
Few names carry as much weight in the performance world as Porsche, and the 911 Carrera GTS lived up to that legacy by clinching the 2025 World Performance Car title. Continuing the 911’s heritage, the GTS delivers raw driving emotion, mechanical precision, and timeless design.
Thanks to the USA Porsche team, I was able to drive the car in different modes and found that every gearshift, every corner, every burst of acceleration is a tribute to Porsche's engineering mastery. In a category where power meets passion, the 911 Carrera GTS stands tall and remains a true icon refined for the modern era.
WORLD ELECTRIC VEHICLE HYUNDAI INSTER
/ CASPER ELECTRIC
With its third win in the World Electric Vehicle category, Hyundai further establishes itself as a trailblazer in EV innovation. The Inster / Casper Electric, selected from a competitive field of 31 entrants, impressed jurors with its practicality, efficiency, and city-friendly design. The Inster’s clever use of space, approachable pricing, and user-friendly tech make it the kind of EV that democratises electric driving. It is small in size, but big in impact, especially for urban dwellers seeking clean, modern commuting solutions – I took it into the hills near Angeles Crest Highway and it was a charm to drive there as much as in the city.
WORLD URBAN CAR BYD SEAGULL / DOLPHIN MINI
BYD made waves once again with its Seagull / Dolphin Mini, earning the 2025 World Urban Car award. As cities demand compact, efficient, and eco-conscious vehicles, BYD’s response is spot on, combining smart design with practical performance and I enjoyed driving this car in two different cities.
Last year, the Dolphin was a finalist, and the SEAL contended for the top World Car title. The Seagull’s win this year underscores BYD’s growing influence in accessible electrification, particularly in developing markets. It’s not just a small car – it is also a smart urban solution.
WORLD CAR DESIGN OF THE YEAR VOLKSWAGEN ID. BUZZ
Blending nostalgia with futuristic flair, the Volkswagen ID. Buzz took home the 2025 World Car Design of the Year. Voted from a long list of 122 global contenders, and shortlisted by a panel of five acclaimed design experts, the ID. Buzz pays homage to the iconic VW Microbus while ushering in a new era of electrified creativity. I drove the AI.Buzz in downtown LA as well as the mountains and it was a head turner everywhere we drove it to and gathered a crowd when we stopped.
The playful silhouette, bold color palette, and intelligent use of space make the ID. Buzz a standout, not just visually, but emotionally. It represents the spirit of fun, community, and reinvention, all within a sustainable framework. It is the kind of car that sparks smiles before the engine (or motor) even starts.
WHAT MAKES THE WORLD CAR AWARDS SO SIGNIFICANT?
Beyond trophies and accolades, the World Car Awards are a celebration of automotive excellence, diversity, and progress.
Organised by a panel of 96 expert jurors from 30 countries, the awards ensure global representation and real-world testing. The voting process is tabulated by KPMG, adding a layer of transparency and credibility.
WORLD CAR PERSON OF THE YEAR
BYD’S STELLA LI
The 2025 World Car Person of the Year honour was awarded to Stella Li, Executive Vice President of BYD. Recognised for her leadership in expanding BYD’s global footprint and championing sustainable automotive solutions, Stella Li is a driving force behind the brand’s rising influence.
Her strategic direction has not only propelled BYD into new markets but has also reshaped how the world views Chinese automakers. Li’s vision for inclusive electrification and commitment to global innovation are setting new benchmarks and inspiring a new generation of leaders in mobility.
This year’s awards, held at the 125th anniversary of the New York Auto Show, added historic weight to the ceremony.
As Mark Schienberg, President of NYIAS, remarked, “Winning this award, judged by 96 of the world’s top automotive journalists, is a true triumph and the perfect way to launch North America’s first and most-attended auto show.”
Brembo CEO Daniele Schillaci added, “These awards recognize the best cars in the world, setting new benchmarks in technology, performance, and design…
and we are proud to support an accolade that honours such innovation.”
FINAL THOUGHTS
The 2025 World Car Awards offer a snapshot of where the automotive world is headed. Whether it’s performance, practicality, sustainability, or design, this year’s winners embody excellence across every facet of mobility. They’re not just cars of the year. They are cars of the moment, and in many cases, of the future.
PLNTD
A MORE CONSIDERED APPROACH TO LIVING WITH PLANTS
Plntd is quietly reshaping how people bring nature into their homes. Rooted in Dubai, the indoor plant brand centers its approach on quality, longevity, and thoughtful support, helping people create spaces that feel not only more beautiful, but more alive.
At the heart of Plntd’s philosophy is a simple idea: caring for plants shouldn’t be complicated. Too often, greenery is brought home only to wither prematurely or linger half-alive, leaving behind frustration, guilt, and a space that feels overlooked. Plntd offers a more considered way.
The curated collection begins with resilient, architectural species — like the Snake Plant and ZZ Plant — chosen for their ability to thrive with minimal intervention while offering lasting visual impact. Customers are supported with quiet confidence: concise tutorials, a free follow-up call after one month, and ondemand SOS video consultations. These small but thoughtful gestures often close with a gentle reminder from Co-Founder Sherif Abdulla: “You’ve got this.”
Plntd sees its customers not as consumers, but as caretakers — people seeking meaning, intention, and a deeper sense of presence in their homes. The brand exists not to take center stage, but to quietly provide the confidence, tools, and reassurance needed to grow. With the guesswork removed, customers
become not just plant owners, but plant people, proud, capable, and connected to something living.
With over 30,000 customers served and some of the UAE’s most prominent spaces placing their trust in Plntd, the brand’s growth has been quiet but steady, rooted in trust, not trend. More than product, Plntd offers a kind of presence. A living object that evolves over time. A growing sense of confidence. A home that feels not just styled but nurtured.
For those just starting their journey, the Beginner Set provides a clear first step. For others, a brief online quiz delivers tailored recommendations based on space, lifestyle, and natural light and
customers can explore the full range and discover guidance designed to feel as calm and intuitive as the plants themselves.
DANCING WITH SCAMMERS
The Telegram Tango Investigation
Scams are a multi-billion-dollar business, maturing in their ability to target and take advantage of victims every day. This makes it crucial to understand the criminal operations in detail.
Infoblox Threat Intel's latest investigation, titled "Telegram Tango: Dancing With a Scammer", offers a unique, firsthand
account of a threat researcher’s journey through a scam, providing valuable insights into the mechanics of cybercrime.
One gray morning, our threat researcher received a seemingly innocent Telegram message from Arabella, offering a lucrative remote job with no experience
required. This led to a whirlwind adventure through a fake job offer, cryptocurrency demands, and some potential AI-driven interactions, highlighting the absurdity and danger of these scams.
Arabella's message included a logo for "Corner Office Consultants" and the domain cornerofficeconsultants[.]com,
were both legitimate and from a real business, but Arabella was part of a scam.
Over the following days, the researcher interacted with various accounts, performing meaningless tasks and trying to avoid paying cryptocurrency that the scammers requested from time to time to continue. Soon after accepting the job offer, another "employee" named Maria provided a job description for Marble Media, a real company, but the domain marblemediaseo[.]cc was a lookalike.
The researcher registered an account on the lookalike domain and performed monotonous tasks, clicking “Starting”
and “Submit” repeatedly, only to be told he needed to deposit money to continue working.
The interactions likely included a mix of AI-generated and human responses. Some responses were nearly instant and lengthy, while others took longer even if the message was shorter.
The researcher suspected that some responses may be automated, but it was not clear whether there was a process to hand off the interaction to a human.
The researcher was able to trick the scammers and withdraw some money before they finally caught on. This makes this investigation not only educational and insightful but also a small moral victory against the criminals.
The investigation revealed that crypto scams continue to be a lucrative method for bad actors to steal money. In 2024, consumers reportedly lost an estimated $9.3 billion from crypto scams.
GOODBYE CISO SCAPEGOATING
THE AGE OF CORPORATE ACCOUNTABILITY IS HERE
By: Andre Troskie, EMEA Field CISO at Veeam
Responsibility for cybersecurity and data resilience can no longer be placed on the shoulders of CISOs alone. New EU regulations like NIS2 and DORA bring corporate accountability to the foreground, holding the wider corporate leadership team responsible.
Collectively, boards need to be educated on cyber threats as they face being held accountable for any cybersecurity incidents that occur under their watch - and can now be fined individually alongside the wider organization in the case of non-compliance.
Despite this, awareness of corporate accountability is still too low. That’s not to say that there’s not been buy-in, but C-levels aren’t moving fast enough. And it’s no use being aware of a concept if you don’t take action. 95% of EMEA organizations alone have siphoned budgets from other resource pots to reach compliance. So, the urgency is there, but C-suite action is yet to catch up. What do they need to change to get up to speed?
SHIFTING PRIORITIES
NIS2 and DORA have ushered in a new era of corporate accountability, enshrining it in regulation on a level never seen before in cybersecurity. And for good reason. Over the last couple of decades, practically every business function has become digital, creating an exponentially growing source of data for organizations to manage and, more importantly, protect. Cybersecurity has become a vital business outcome, making it just as important as any commercial aspect, so naturally, it should sit under the purview of the C-suite.
These regulations simply formalize what should have been occurring within organizations. For many, however, cybersecurity and resilience was still being sidelined. Understandably, the C-suite has historically left cybersecurity in the hands of the security teams. Admittedly its business value can be hard to see at times. Being more resilient and able to recover faster will minimize the damage organizations face, across share prices, revenue, and customer trust. As C-suites are educated further on the topic thanks to these regulations, these longterm benefits should help adjust priorities - alongside the added pressure of noncompliance!
While these pressures have improved the rates of C-suite buy-ins to corporate accountability, hands-on involvement is still not at the necessary levels. The vast majority of EMEA organizations siphoned budgets from other sources to meet NIS2 compliance, so while they understand the need for compliance, C-suites still lack a joined-up strategy to reach it. Sure, part of this can be chalked up to the immense learning curve that many C-suite executives are facing. Cybersecurity
is no small task. To understand it properly, they’ll need to get stuck in at the deep end.
TAKING THE LEAP
Getting first-person experience of your organization’s incident response plans is essential for executives seeking to truly understand their responsibilities in this new age of corporate accountability. The same regulations that demand this also call for consistent compliance, not a one-anddone tick box. C-levels will need to be able to demonstrate that their organization’s incident response plans work in the real world, with consistent and rigorous scenario testing. It’s not something that executives can memorize and recite when the occasion arises, they need to live and breathe it.
These regulations don’t call for executives to become experts on cybersecurity by any means. The core thing that C-suites need to know inside and out, are their incident response plans. Take physical security safety as an example.
As a C-suite, you wouldn’t need to know the ins and outs of your fire alarm systems, you just need to know they’re there, that they function, and who is in charge of maintaining them. It’s not their responsibility to be the fire safety expert, simply to know who is, who the
backups are, and to ensure that the necessary drills are taking place to adequately prepare.
Cybersecurity incident response plans follow a similar philosophy, and both NIS2 and DORA compliance hinges on their robustness, and that’s where C-suites need to focus their efforts. With a practical understanding of these plans, executives can identify and address their weak spots, whether that be with new processes or by bringing in new, external skills into their workforce.
FORWARD-THINKING
Just as these regulations call for consistent compliance and frequent scenario-based stress testing of plans - so does the cybersecurity landscape. Vulnerabilities and attack surfaces change every day, and plans need to be able to keep up. Using the demands of these regulations as an opportunity not just to tick a box, but to develop a truly security-aware and data-resilient culture is an opportunity that executives can’t afford to miss.
You can be as compliant as possible but it’s impossible to become 100% secure. Without data resilience and safeguards like back-ups in place, C-suites won’t be able to recover following a breach - no matter how compliant they are.
NETAPP FUELS FUTURE OF AGENTIC AI
REASONING SOLUTIONS WITH NVIDIA AI DATA PLATFORM
NVIDIA-powered data agents coming to NetApp ONTAP will speed up inference
Suhail Hasanian - Senior Regional Director - NetApp
NetApp® (NASDAQ: NTAP), the intelligent data infrastructure company, today announced it is advancing the state of the art in agentic AI with intelligent data infrastructure that taps the NVIDIA AI Data Platform reference design. By collaborating with NVIDIA, NetApp is enabling businesses to better leverage their data to fuel AI reasoning inference.
In the era of intelligence, businesses need to rethink their data strategies to turn rapidly growing data estates into competitive assets that empower them to agilely navigate their business environment. By adopting an Intelligent Data Infrastructure framework, businesses will be able to operate under a unified vision that integrates metadata cataloging, automation, and hybrid cloud capabilities to eliminate siloes and deliver actionable insights at every stage of the AI pipeline.
Together, NetApp ONTAP® and the NVIDIA AI Data Platform enable businesses to navigate the era of intelligence by building distributed systems that unlock the full value of business data to fuel data-driven actions. Built on
ENTERPRISE DATA IS A RICH SOURCE OF INFORMATION FOR AI REASONING, BUT THE VAST MAJORITY OF ENTERPRISE DATA IS UNSTRUCTURED, MAKING IT DIFFICULT TO EXTRACT INSIGHTS AND MEANING
NVIDIA’s expertise in AI workflow optimization, the platform is a customizable reference design for integrating NVIDIA’s accelerated computing, networking, and AI software with enterprise storage, transforming data into actionable intelligence.
With the NVIDIA AI Data Platform, NetApp customers will be able to connect their data to fuel AI reasoning workloads with agents using NVIDIA AI Enterprise software, including the NVIDIA AI-Q Blueprints and NVIDIA NIM microservices for NVIDIA Llama Nemotron Reason and other models. NVIDIA Blackwell GPUs, NVIDIA networking and the NVIDIA Dynamo open-source inference library drive insights in near real time.
“Traditional computing architectures and data management techniques are not up to the task of helping businesses thrive in the AI era,” said Suhail Hasanain, Regional Director for the Middle East and Africa region at NetApp. “NVIDIA and NetApp are collaborating to give customers the tools they need to strategically unlock their data to drive the next wave of AI applications.
By combining the NVIDIA AI Data Platform with the rich and mature data and AI management capabilities and services of NetApp ONTAP, enterprises can more easily bring AI to their data while maintaining security and compliance to achieve their goals of becoming data-driven businesses.“
NetApp is supporting the vision behind the NVIDIA AI Data Platform by developing the capabilities businesses need to accelerate AI pipelines, including:
GLOBAL METADATA NAMESPACE
Customers will be able to securely discover, manage, and analyze all their data across the hybrid multicloud to enable feature extraction and data classification for AI.
INTEGRATED AI DATA PIPELINE
Customers can more automatically prepare their unstructured data to use in AI applications by tracking incremental changes, leveraging incredibly efficient replication with NetApp SnapMirror®, classifying data, and creating highly compressed vector embeddings to enable semantic searches on data for retrieval augmented generation (RAG) inferencing.
TRADITIONAL COMPUTING ARCHITECTURES AND DATA MANAGEMENT TECHNIQUES
ARE NOT UP TO THE TASK OF HELPING BUSINESSES
THRIVE IN THE AI ERA
DISAGGREGATED STORAGE ARCHITECTURE
Customers will be able to optimize their network and flash speeds and infrastructure costs to achieve high performance with minimal space and power requirements for compute-intensive AI workloads.
NetApp’s support of the NVIDIA AI Data Platform builds on the companies’ longstanding history of collaboration, including the recent announcement of an advanced generative AI data vision and endto-end integrated solutions that combine NVIDIA AI software and accelerated computing with NetApp intelligent data infrastructure for enterprise RAG to power the future of agentic AI applications.
“Enterprise data is a rich source of information for AI reasoning, but the vast majority of enterprise data is unstructured, making it difficult to extract insights and meaning,” said Kari Briski, Vice President, Generative AI Software for Enterprise at NVIDIA. “Bringing together NetApp and the NVIDIA AI Data Platform creates a data pipeline that’s always on, allowing business data to be readily available to AI agents so they can rapidly access information to make informed decisions.”
HOW AI IS REINVENTING CYBERSECURITY FOR THE AUTOMOTIVE INDUSTRY
By: Alain Penel, VP of Middle East, CIS & Turkey at Fortinet
Autonomous and electric vehicle uptake is rising across the Middle East, driven by national agendas and a growing push for sustainable mobility. With this rapid growth however comes an urgent need to address cybersecurity at every stage of the automotive value chain.
Artificial Intelligence (AI) is at the heart of this shift; transforming not only how vehicles operate, but also how cyber threats are identified, mitigated, and prevented. From predictive maintenance to driver behavior analytics, AI is streamlining processes and unlocking efficiencies. But it is also redefining the security perimeter for automotive organizations.
Forces Influencing AI Adoption in Automotive
As the industry evolves, three forces are shaping the current landscape: stricter regulations, rapid AI integration, and a fundamental change in communication infrastructure. Regulations such as the Cyber Resilience Act and NIS2 for example are introducing more granular compliance mandates, especially for sectors handling critical infrastructure.
Meanwhile, AI is accelerating business and individual learning processes. At the network level, the need for faster communication and bandwidth adaptability is giving rise to nextgeneration connectivity frameworks that can support AI-native systems.
This evolution in infrastructure and intelligence also promotes a significant shift in cybersecurity from reactive to preventive. AI is increasingly being used to analyze threat landscapes and internal vulnerabilities in real-time. This shift enables organizations to prepare for attacks before they happen, leveraging behavioral analytics and highspeed correlation to stay ahead of potential breaches. Hardware acceleration and software development, guided by AI, are now
setting the pace for how cybersecurity evolves across the industry.
THE IMPACT OF CYBERSECURITY
Unsurprisingly, automotive enterprises are becoming high-value targets for cybercriminals. Three core factors contribute to this trend; the financial opportunity of holding connected services hostage, the complexity of digital supply chains, and the vast amount of sensitive data being generated.
With every vehicle connected to cloud-based services, a single breach can have wideranging brand, operational, and financial repercussions. Moreover, the ecosystem of third-party vendors involved in producing autonomous and electric vehicles significantly expands the attack surface.
The use of digital twins and advanced manufacturing technologies further intensifies the volume of valuable data. This information ranging from user behavior patterns to proprietary designs is not only attractive to attackers but also becomes a tool for launching future attacks or selling on the dark web.
AI TRANSFORMATIONS IN THE AUTOMOTIVE SUPPLY CHAIN
AI is also transforming the automotive supply chain. Predictive maintenance for example –as opposed to scheduled or reactive vehicle maintenance, which until now has been the norm – enables companies to forecast part failures, optimize distribution, and reduce warehousing costs. AI can analyse and synthesise so many data streams that this guessing game becomes much more accurate. Not only does this mean more reliable vehicles for the consumer, but it also means that each element of demand can be optimised.
Driver behavior analysis and in-cabin monitoring systems powered by AI are also enhancing safety, particularly for long-haul truck drivers exposed to risks such as fatigue and theft. These AI-powered innovations are already helping companies reduce operational costs while improving customer satisfaction. Strengthening security across the supply chain means embedding real-time monitoring, mapping data flows, and building a fast, coordinated response to incidents. The introduction of cyber resilience principles encouraged by regulatory bodies requires organizations to maintain robust and sustainable response mechanisms. AI can help with this.
AI'S ROLE IN AUTOMOTIVE CYBERSECURITY
The future of AI in automotive cybersecurity lies in its ecosystem-wide integration. Multimodal AI models that can process text, images, and design data are already in use. But the next phase involves combining internal and external intelligence to strengthen risk postures. Synthetic data created specifically to train internal models without exposing real user data is becoming an important asset in speeding up AI development while preserving privacy.
The impact of AI can be summarized as transformative, dual-edged, and adaptable. It is enhancing cybersecurity readiness, being weaponized by attackers, and empowering businesses to evolve quickly in a changing environment.
As the Middle East embraces connected mobility and smart transportation, the conversation must move beyond adopting AI to implementing it securely and intelligently. The road to the future may be autonomous, but its success will hinge on cybersecurity built for adaptability, speed, and scale.
CHONGQING
China’s Mountain Metropolis Rising Above the Clouds
By Shereen Shabnam
Photo by
Rising from the confluence of the Yangtze and Jialing Rivers, Chongqing is a city like no other. It is a sprawling, vertiginous metropolis where tradition and modernity coexist in a constant dance. Known as China’s “Mountain City,” Chongqing captivates visitors with its dramatic skyline, mist-shrouded hills, and an energy that pulses through every neon-lit street and teahouse-lined alley.
For centuries, Chongqing has been a gateway to the country’s vast western hinterlands, but in recent years, it has emerged as one of China’s most exciting urban destinations. Towering skyscrapers and ambitious infrastructure projects share space with centuries-old temples and storied neighborhoods, offering travelers a kaleidoscopic experience that is both authentically Chinese and refreshingly contemporary.
One moment, you could be gliding along the Yangtze River aboard a sleek dinner cruise, the city’s illuminated skyline unfolding like a futuristic dream. The next, you’re winding through Ciqikou Ancient Town, where narrow stone lanes lead to artisan workshops, fragrant spice stalls, and traditional teahouses serving cups of jasmine tea that have comforted locals for generations.
No visit is complete without surrendering to Chongqing’s famously fiery cuisine. This is the birthplace of the iconic hotpot, where bubbling cauldrons of spiced broth turn dinner into a thrilling
communal ritual. It is also home to the world’s largest hot pot restaurant, Pipa Yuan, which covers an entire hillside with 900 tables and can seat around 5,800 people at a time. I tried an evening meal here with a group and it was a pleasant communal experience.
Beyond hotpot, the city’s culinary scene brims with street food delights: fragrant xiaomian noodles, skewered meats dusted in chili, and delicate dumplings bursting with flavor.
While Chongqing’s dynamic core dazzles with shopping districts, cultural centers, and buzzing nightlife, nature is never far away. Ride the historic cable car across the Yangtze River for panoramic views,
or venture out to Wulong Karst National Geology Park, a UNESCO-listed wonder of towering limestone bridges and hidden caves.
The city offers a broad range of accommodations, from high-rise luxury hotels overlooking the river to boutique properties tucked into historic districts. Overall, I found Chongqing a destination that defies definition as it is vibrant yet tranquil and ancient yet forward-looking.
Whether you come for the food, the scenery, or the sheer spectacle of a city built upon mountains, you will leave with a sense that you have glimpsed the beating heart of modern China.
Sun, Style, and a Dose of Horsepower
MIAMI
By Shereen Shabnam
Few destinations capture the spirit of effortless glamour quite like Miami. With its blend of art deco architecture, powdery beaches, and a culture that pulses with Latin energy, this sun-drenched city offers something for every kind of traveller.
My visits before have included a cruise in the past but this time, it was foucussed on land adventures. Over five memorable days, I set out to discover not only Miami’s iconic sights but also its hidden corners, and, true to my tradition, to once again explore the city’s automotive treasures.
SOUTH BEACH & ART DECO DREAMS
I began my Miami immersion in South Beach, the postcard-perfect stretch of sand framed by pastel-hued hotels and swaying palms. Ocean Drive is a must where vintage cars park outside neon-lit facades that feel straight out of a film set.
After a relaxed morning on the beach, I spent the afternoon strolling the Art Deco Historic District. Each building tells a story of 1930s and 40s optimism, their details preserved like jewels in the subtropical sun. By evening, I was at one of the rooftop lounges as the sunset turned the city pink and gold.
WYNWOOD WALLS & DESIGN DISTRICT
Miami’s creative energy thrives in Wynwood, an open-air museum where street art becomes monumental. The Wynwood Walls showcase works by some of the world’s most respected muralists, a kaleidoscope of colour and culture that draws photographers and art lovers alike.
Later, I ventured for the third time since I started visiting Maiami, into the Design District. This is a place that merges luxury boutiques with cutting-edge galleries. From contemporary furniture showrooms to experimental installations, every corner here feels like an invitation to discover what’s next in art and design.
A PILGRIMAGE FOR CAR ENTHUSIASTS
No trip of mine is complete without a visit to a car museum, and Miami never disappoints. I always spend time at the Miami Auto Museum and this was my third visit to the Dezer Collection, a paradise for motoring enthusiasts. Home to one of the largest collections of classic cars and movie vehicles in the world, it is a testament to the artistry of automotive design. From vintage European
icons to a fleet of James Bond cars and Batmobiles, every exhibit is a journey through motoring history. As someone who seeks out car museums wherever I go, this has always been a highlight of my stay in Miami and it is an experience that blends nostalgia with my pure admiration for craftsmanship.
LITTLE HAVANA & COCONUT GROVE
The next day, I swapped chrome for culture with a visit to Little Havana. Calle Ocho’s vibrant murals, cigar shops, and the rhythmic sound of domino games made for an authentic immersion into Cuban heritage.
I paused at Versailles Restaurant for a classic Cuban sandwich before heading to Coconut Grove, Miami’s oldest neighbourhood. Shaded by banyan trees, the Grove has a laid-back vibe that feels worlds away from South Beach’s buzz. I lingered at sidewalk cafés and browsed local boutiques, soaking up the slower pace.
A BISCAYNE BAY FINALE
My final day was reserved for the water. Biscayne Bay’s glittering expanse is best explored by boat, so I joined a private tour that cruised past Star Island’s opulent homes and the downtown skyline. Back on dry land,
I closed my trip at Pérez Art Museum Miami, an architectural masterpiece perched over the bay, where contemporary art and stunning views meet.
MIAMI IS A ‘CITY THAT MOVES YOU’
After numerous visits to Miami, I did many things but these five days in Miami offered me a little bit of everything: art, history, sunshine, and the thrill of discovering automotive icons – subconsiously I went back to places I had
enjoyed before and saw some new areas as well. It’s a city that speaks to travellers with a passion for design, whether that design is found in a deco facade, a perfectly restored classic car, or the curve of a palm-lined boulevard.
If you love a destination that feels alive at every hour and can balance relaxation with fascination, Miami is perfect for you. And if you, like me, never miss a chance to admire
beautiful machines, be sure to leave time for the city’s rich motoring heritage. It is just one more reason this vibrant coastal jewel keeps calling me back.
I always get to Miami from Dubai with Turkish Airlines as it allows me to break my journey with some rest and relaxation at the fabulous TK Lounge in Istanbul during the journey. With the amazing Turksih hospitality, I always arrive in the USA fresh, and ready to explore.
PURPOSE MEETS PLAY AT JOALI MALDIVES AND JOALI BEING
By Verna S.M
Tucked among the cerulean waters and sugar-white sands of the Maldives, JOALI Maldives and JOALI BEING reimagine the luxury island experience as an invitation to connect, discover, and celebrate life’s joyful moments. These two distinctive resorts, each with its own philosophy and spirit, share a common ethos: to create journeys that blend purposeful living with effortless indulgence.
At JOALI Maldives, creativity and curiosity shape the rhythm of each day. This artimmersive resort offers families and couples an inspiring canvas of experiences that bring together culture, sustainability, and pure enjoyment.
From marine explorations guided by resident biologists to coral planting, yoga sessions, and hands-on workshops with acclaimed international artists, guests of all ages are encouraged to tap into their sense of wonder.
Here, it’s not unusual to find young explorers sculpting wire birds, transforming recycled materials into wildlife masterpieces, or discovering the secrets of Maldivian marine life on vibrant snorkeling expeditions. Evenings unfold with movie nights beneath the stars, lively kite festivals on the sandbanks, and mocktail-making classes that delight the little ones as much as their parents.
Across the shimmering lagoon on Bodufushi Island, JOALI BEING invites guests to embrace the art of renewal in the world’s first dedicated wellbeing retreat. Grounded in the resort’s Four Pillars – Mind, Microbiome, Skin, and Energy – each stay becomes a deeply personal journey.
The B’Kidult programme reimagines the family holiday as a multi-generational adventure rooted in wellbeing and selfdiscovery. From cooking and sound healing to tennis clinics, football camps, and mindful movement workshops, every experience encourages guests to grow, recharge, and reconnect with themselves and each other.
Children can learn Muay Thai, explore coral ecosystems, and join dynamic sports academies, while parents and grandparents immerse in botanical self-care workshops, Qi Gong, or simply savour quiet moments in nature. Throughout the summer, special guest instructors and athletes bring fresh inspiration, including exclusive football clinics and Padel Champs tournaments led by European champions.
Guided by JOALI Maldives’ signature Joie de Vivre and JOALI BEING’s Joy of Weightlessness, both islands balance refined luxury with a soulful sense of purpose. Whether gathering for storytelling under starry skies, discovering new passions, or simply celebrating time together, each day feels like a chapter in a story you’ll never forget.
This season, JOALI Maldives and JOALI BEING invite guests to craft their own unforgettable escape with special summer offers. Enjoy exclusive rates, immersive wellbeing programmes, and familyfriendly experiences designed to make your time in the Maldives as enriching as it is restorative.
Villas at JOALI Maldives start from $2,928 per night for two guests in a Water Villa with Pool, including breakfast. At JOALI BEING, rates begin at $1,851 per night for two guests in an Ocean Pool Villa, with breakfast included. Guests seeking a deeper, transformative journey can book Wellbeing Programmes at JOALI BEING from $1,265 per person per night (five-night minimum, in addition to the villa rate).
TIMELESS CRAFT MEETS CONTEMPORARY LUXURY
IWC SCHAFFHAUSEN UNVEILS A NEW BOUTIQUE AT SOLITAIRE, RIYADH
By Shereen Shabnam
IWC Schaffhausen, the celebrated Swiss luxury watchmaker, unveiled its latest boutique at Solitaire, Riyadh’s newest lifestyle destination set within the city’s dedicated jewellery quarter. The opening marks an important milestone in the brand’s expansion across the region, offering collectors and enthusiasts a sophisticated space to experience IWC’s heritage of fine watchmaking.
Spanning 160 square metres, the boutique embodies a modern elegance that reflects IWC’s design philosophy. Marble floors, warm wood accents, and expansive glass displays create a refined yet welcoming atmosphere.
Within this immersive setting, guests can explore the brand’s most iconic collections— from the sporty elegance of the Portugieser to the technical mastery of the Pilot’s Watch, the bold Ingenieur, and the timeless Portofino. Each timepiece is presented to highlight its intricate engineering and distinctive character.
Beyond the collections, the boutique is designed as a destination in itself. A comfortable lounge invites guests to linger, while the impressive perpetual calendar wall installation illustrates IWC’s expertise in complex horological complications. Completing the experience is a coffee bar serving an array of refreshments and light bites, underscoring the brand’s commitment
to exceptional hospitality and personal service.
Since its founding in 1868 by American watchmaker Florentine Ariosto Jones, IWC Schaffhausen has earned a global reputation for combining precision engineering with innovative materials and refined aesthetics.
Today, the brand continues to push the boundaries of modern watchmaking,
pioneering the use of advanced materials such as coloured ceramics, Ceratanium®, and titanium aluminide.
With its distinctive design, thoughtfully curated timepieces, and an unwavering dedication to craftsmanship, the new IWC Schaffhausen boutique at Solitaire, Riyadh, invites visitors to discover the enduring legacy and innovation that define each IWC creation.
TIME, ART & TIDES
Jacob & Co. and Ohana Development Unveil
Billion-Dirham Beachfront Masterpiece in the UAE
In a dazzling fusion of haute horology and high-end real estate, Ohana Development and the iconic Jacob & Co. have unveiled a landmark luxury development that’s poised to redefine elite coastal living in the UAE. Revealed at a high-profile launch at Emirates Palace Mandarin Oriental, the Jacob & Co. Beachfront Living by Ohana signals a new chapter in curated lifestyle experiences, where every detail
By Shereen Shabnam
is engineered with artistry, legacy, and distinction.
Valued at an impressive AED 4.7 billion (USD 1.3 billion), the development emerges not merely as a residential destination, but as a monumental statement in lifestyle branding. Nestled along the Al Jurf coastline between Abu Dhabi and Dubai, the property enjoys seamless proximity to
major international airports and regional landmarks, offering exclusivity without sacrificing connectivity.
The project introduces 457 limited-edition residences, including signature apartments, villas, penthouses, Sky Mansions, and ultra-exclusive beachfront mansions. Each home captures the rhythm of the sea with flowing architectural forms, expansive
layouts, and breathtaking views. Starting from AED 22 million, the penthouses offer sweeping 180-degree vistas, while the Sky Mansions, priced from AED 77 million, deliver 360-degree panoramas, private elevators, and unmatched seclusion.
For those with a taste for tailored luxury, the fully customisable 3- to 6-bedroom villas feature tranquil natural reserve or canal-facing views, with private pools and expansive outdoor spaces. At the pinnacle of indulgence, the beachfront mansions showcase uninterrupted sea views, setting a new benchmark in regional coastal real estate.
At the heart of the community lies a defining statement: a 10-meter-wide ceiling art timepiece designed by Jacob & Co.—the largest of its kind globally. Suspended in the grand atrium, this architectural marvel replaces the traditional chandelier,
symbolising a space where luxury is not just seen, but experienced.
The collaboration between Ohana and Jacob & Co. is not a traditional branding exercise; it is a full-sensory design and lifestyle integration. “We are crafting a destination—a seaside haven where curated experiences, timeless elegance, and natural tranquillity converge,” said Husein Salem, CEO of Ohana Development, during the launch. His vision is echoed by Jacob Arabo, Chairman and Creative Director of Jacob & Co., who described the project as “a tribute to coastal artistry where visionary design meets the allure of the sea.”
Pushing the limits of branded living, the development also introduces a world-first concept: the Jacob & Co. Social Club. This elite community hub includes a branded Seafront Cigar Lounge, a curated Watch Gallery, rotating art exhibitions, and an
executive business centre—all accessible exclusively to residents. Adjacent to the residences, the Jacob & Co. Beach Club further elevates seaside luxury with fine dining, experiential mixology, and a cosmopolitan beachfront atmosphere.
Beyond the glamour, the project’s setting adds rare ecological depth. Surrounded by a protected natural reserve, residents live amidst wildlife and biodiverse landscapes, offering a serene backdrop to a lifestyle defined by beauty and balance.
Slated for completion in Q2 2028, Jacob & Co. Beachfront Living by Ohana is already attracting global attention. It is positioned to become one of the UAE’s most prestigious addresses and a landmark example of how real estate, luxury branding, and lifestyle storytelling can intertwine to deliver something truly timeless.
THE FUTURE OF EXPERIENTIAL LUXURY TRAVEL Immersion is the New Indulgence
By Shereen Shabnam
As a travel and lifestyle journalist who has collaborated with tourism boards, airlines, and some of the world’s most iconic hotels across every continent over the last two decades, I have had a front-row seat to the evolution of luxury hospitality. It has been exciting watching it move from opulence defined by thread counts and private butlers to something far more meaningful: transformative, immersive experiences that touch the soul.
If the last few years have taught us anything, it is that high-net-worth travelers no longer just want to visit a destination. They want to be woven into its narrative. Whether it’s tracking elusive snow leopards in the Himalayas with conservationists, learning the
art of kintsugi in a Kyoto atelier, or savoring a farm-to-table dinner in an Andalusian olive grove, luxury has become synonymous with access, authenticity, and connection.
During my assignments, I have seen this shift firsthand. Whether it was learning the art of making cheese on remote farms in Switzerland, savoring farm-to-table dining in Malta, wandering vibrant markets in Bulgaria, or exploring traditional theatre in Malaysia, these experiences are what redefine luxury today.
In Poland, I found fine dining that told a story of resilience and creativity. In Korea, I was captivated by contemporary art spaces that bridge past and present. And as a motoring
enthusiast, I’ll never forget discovering vintage car museums in the USA, something that resonates deeply with my peers who share my passion for automotive heritage.
Brands are investing in understanding each guest’s passions, tailoring journeys with a precision that feels almost intuitive. I’ve worked with hotels that build entire itineraries around guests’ family histories or passions— like organizing private art tours of Venice guided by local curators or arranging citizen science expeditions for children to tag turtles in the Maldives.
Equally, travelers are seeking purpose-driven experiences. A new generation of luxury seekers is asking how their presence can
have a positive impact. Hotels and resorts are responding with initiatives that go beyond the marketing buzzwords like coral restoration workshops, cultural preservation programs, and regenerative agriculture projects guests can participate in directly. My coral planting experience in Borneo and later at Sheraton Maldives left a lasting impression till today.
Technology, too, is playing a surprising role. From augmented reality heritage tours to AI-powered trip planners that curate hyperpersonalized suggestions, luxury brands are using digital tools to deepen rather than dilute the experience. I have witnessed guests using immersive headsets to visualize ancient cities layered over archaeological sites and apps that translate oral storytelling into real-time text, bridging generations and cultures.
If there is one common thread, it is the rise of slow, intentional journeys. After years of highvelocity itineraries, more travelers are carving out time for longer stays and fewer stops. They want to understand the rhythms of a place: to shop in the markets locals frequent, to be known by name at the café, to learn a craft with their own hands.
Luxury hospitality has become less about how much you can accumulate in a single trip, and more about how deeply you can feel and about leaving transformed rather than simply entertained. A bit like watching the Northern lights with a loved one or learning how to make healthy dishes in a wellness resort. My experience cooking with chefs at the Siddhaleppa Resort in Sri Lanka was an experience I still use in my kitchen long after the lessons I had at the wellness resort.
For hoteliers, airlines, and tourism boards, this is both a challenge and an invitation. It requires investment in staff training, local partnerships, and cultural literacy. But in return, it builds a deeper bond with guests - one rooted in trust, empathy, and shared discovery.
After two decades chronicling the world’s most remarkable places, I can say with conviction that experiential luxury is not a passing trend. It is the new standard. As travellers seek meaning, connection, and purpose, the industry will continue to evolve— crafting experiences that are as unique and unrepeatable as the people who embark on them.
WHERE FASHION MEETS PÂTISSERIE
Portrait Milano’s “Cake Couture” is a Delicious Tribute to Italian
Style
Portrait Milano is transforming the world of haute couture into an edible art form with Cake Couture, an imaginative new project that pairs the elegance of fashion with the irresistible allure of fine pastry.
In a celebration of creativity and craftsmanship, six iconic shoe designs by Salvatore Ferragamo, universally hailed as the “Shoemaker of Dreams” have been reimagined by Pastry Chef Cesare Murzilli as exquisite cakes that look as stunning as they taste.
Available at 10_11 Bar, Giardino, Ristorante, each creation is a nod to the timeless Ferragamo archive pieces dating from the 1930s to the 1950s. Every cake channels the original model’s spirit, turning historic details into chocolate lacework, vibrant
By Verna S. M
fondant, delicate creams inspired by southern Italy, and intricate damask patterns. The result is a collection that fuses storytelling and indulgence in equal measure.
Among the showstoppers is Dama, a soft and airy cake clad in brightly colored chocolate tags that recall the lively character of the Harlequin and Ferragamo’s playful flair for color. Rainbow, inspired by a 1930s sandal with a cork platform and vivid hues, transforms into a joyful layered confection, while Avanguardie pays homage to the designer’s Campania roots with a modern tart filled with pastiera cream.
Other highlights include Damigella, an ode to the elegant ankle boot created for Sophia Loren, featuring rich layers of cocoa and coffee. Iride delights with delicate zabaglione notes and edible silk decorations reminiscent of Ferragamo’s lace décolleté, while Argo celebrates hand-painted and embroidered artistry through complex textures and painterly details.
These desserts are not only made to savor in the warm, sophisticated setting of Portrait Milano but can also be reserved to take home. With 48 hours’ notice, cakes are available in full size for sharing, as individual portions, or in elegant gift boxes, perfect for marking a special occasion or simply delighting a loved one.
More than just dessert, Cake Couture is a sensorial journey into Italy’s rich legacy of style and innovation, an experience that proves great design can be tasted as well as admired.
TRENDING LEATHER PIECES SHOPPERS ARE LOVING
Discover on-trend genuine leather finds that work for any season
The hunt for luxurious leather buys ends here. AliExpress offers a stunning array of genuine leather pieces that will elevate your wardrobe year-round. AliExpress is a global e-commerce platform dedicated to creating a better shopping experience for hundreds of millions of consumers in more than 200 countries and regions. Whether you're seeking sophistication or practicality, there's something for everyone. Discover AliExpress’s top five trending leather picks that shoppers in the Middle East are absolutely loving right now.
LUXE LEATHER HANDBAG WITH OPTIONAL SCARF DETAIL
Accessorize you with our Luxe Leather Handbag, featuring a versatile detachable strap and optional on-trend scarf detail. Crafted with precision, this genuine leather ladies handbag exudes luxury. A satisfied buyer raves "I love this bag! It's beautiful, and best of all, it looks expensive!" Ideal for fashion-forward individuals who appreciate elegance and adaptability at accessible prices.
VINTAGE-INSPIRED SKINNY LEATHER BELT
Introducing our Vintage-Inspired Skinny Leather Belt, available in luxurious genuine cowhide leather or rich suede. This versatile accessory is a must-have for any wardrobe, seamlessly transitioning from day to night. Choose from a variety of textures to match your style or mood, effortlessly heightening any outfit with its timeless charm.
MINIMALIST HIGH-END GENUINE LEATHER WOVEN LARGE TOTE BAGS
Perfect for on-the-go individuals, this tote offers both space and style. The intricate woven design is not just eye-catching but also a timeless classic that complements any outfit with a touch of sophistication.
CUSTOMIZABLE LUXE LEATHER CARDHOLDER AND COIN PURSE
Keep your essentials organized with this chic and functional cardholder. Crafted from genuine cow leather, it combines fashion with functionality, making it a must-have for savvy shoppers. Perfect as a thoughtful gift for someone special.
LEATHER BALLERINA FLATS WITH STRAPS
Ballerina flats are back and better than ever! These leather flats feature cute and comfy tie straps for a secure fit. Effortlessly pair them with your abaya for a chic and versatile look.
One ecstatic reviewer shared “Not shoes, but dreams. The color is just fire. Comfortable, fit great.”
SMART SHOPPING, BETTER LIVING
AliExpress's genuine leather pieces blend luxury with smart shopping, ensuring you stay stylish while getting value for your money. Discover timeless treasures and experience the perfect blend of fashion and functionality. Welcome to a new era of accessible luxury with AliExpress.
SHEGLAM’S HYDRA JELLY POCKET
LIP JAM BRINGS GLOSS AND GLOW ON THE GO
Have you ever wished for a lip balm that hydrates, shines like a gloss, and fits right into your pocket? SHEGLAM has the long-awaited answer. The SHEGLAM Hydra Jelly Pocket Lip Jam has officially landed, and it’s about to mix up your lip game forever.
This tiny but mighty lip jam is the perfect companion for your life’s adventures. Carry it in your handbag, tuck it into your jeans pocket, or slide it into your clutch for a night out, it’s always ready to deliver a jelly glow on the go. With its irresistibly bouncy jelly texture, this balm perfectly coats your lips, softly melting into them and drenching them in nourishing goodness and an ultrajuicy shine.
Infused with phytosterol oleate and Vitamin E, the SHEGLAM Hydra Jelly Pocket Lip Jam is designed to far above good looks. It deeply moisturizes, helps lock in hydration, and smooths away flaky patches, leaving your lips feeling plushy and soft. Say goodbye to dry lips and hello to a luscious, glossy finish that lasts.
Of course, we can’t forget about the unique brush-integrated packaging! The SHEGLAM Hydra Jelly Pocket Lip Jam features a built-in brush applicator, making every application effortless, precise, and totally mess-free. No more digging through your bag for a separate lip brush or using your fingers – simply swipe, shine, and go.
Available in eight gorgeous shades, this lip jam brings versatility, hydration, and high-impact shine to the table. Love barely-there nudes, playful pinks, or bold pops of color? There’s a shade to match every mood and moment.
Qasimi unveiled its Spring/Summer 2025 collection in a return to the runway. This marks the first live show under Hoor Al Qasimi’s creative direction, since she took the helm in 2020. Teaming up with acclaimed artist Kambui Olujimi, Qasimi has crafted a collection that merges art, sculpture, and fashion, delving into profound themes of identity, history, and sociopolitics. Reflecting on the collaboration, Al Qasimi said, “Our work with Olujimi allowed us to delve deep into these themes, aligning perfectly with Qasimi’s ethos of cultural dialogue and storytelling.”
This partnership has been instrumental in shaping the collection, drawing significant inspiration from Olujimi’s impactful “When Monuments Fall” series. This body of work explores the recontextualisation of monuments, their societal roles, and the dynamics of power they represent. The design team, led by Al Qasimi, proposed new narratives through the reinterpretation of shapes and forms. A central concept in the collection is “spolia,” which involves integrating elements from older structures into new designs. This approach effectively recontextualises Qasimi’s identity, merging past influences with contemporary aesthetics.
The garments reflect this concept through a blend of fluid and structured silhouettes, symbolising the ever-changing nature of monuments. Key fabrics used in the collection include medium-weight silk twill, sheer cotton voile, and a luxurious
silk-wool blend. Techniques such as digital printing, image granulation, and fading are employed to evoke the passage of time and the shifting significance of the original artworks. Expressing his enthusiasm for the project, Olujimi remarked, “I was thrilled to work with Qasimi because of their history of international collaborations and their eagerness for experimentation.”
Taking place at Wapping Power Station, the show will present a collection that highlights the interplay between Qasimi’s visual identity and Olujimi’s works, continuing Qasimi’s long standing relationship with the arts.
PARURE
By Natasha Dury
Parure Atelier presents a luminous collection showcasing the captivating beauty of Tourmaline Paraiba and Yellow Diamonds, two of nature’s rarest gems. Each piece is a testament to the Maison’s commitment to exceptional artistry and the celebration of life’s most meaningful moments.
From the mesmerising oceanic hues of Paraiba to the golden radiance of Yellow Diamonds, Parure Atelier curates a selection of artisanal
jewellery designed to highlight the beauty of the world’s finest coloured gemstones. With elegant designs that transcend trends and generations, every creation is intended to become a treasured heirloom.
For those seeking a personal touch, Parure Atelier’s bespoke services offer the opportunity to create one-of-a-kind pieces that capture individual stories, milestones, and sentiments. Whether marking a special
occasion or simply celebrating the joy of giving, each jewel embodies the Maison’s dedication to craftsmanship and timeless elegance.
Nestled across my home in the heart of City Walk, Parure Atelier invites connoisseurs of fine jewellery to discover an experience defined by refinement, rarity, and a passion for exceptional design.
TIME TO REACH YOUR STAR
ZENITH UNVEILS THE DEFY SKYLINE CHRONOGRAPH SKELETON: A TRIUMPH OF OPENWORKED INNOVATION
By Shereen Shabnam
In a world where time never slows and every moment counts, ZENITH has once again proven why it remains the pioneer of precision watchmaking. The manufacture’s latest marvel, the DEFY Skyline Chronograph Skeleton, is not merely a watch, but a testament to the Maison’s unwavering pursuit of innovation, performance, and aesthetic mastery.
Building on the edgy sophistication of the DEFY Skyline collection, this new iteration elevates ZENITH’s legacy of high-frequency chronometry to new heights. While the Skyline family already stood out for its architectural lines and integrated bracelet design inspired by the futuristic DEFY models of the late 1960s, the Skeleton edition ventures further into uncharted territory: the art of transparency.
Skeletonization has always been a revered discipline in horology—an intricate process of hollowing out plates, bridges, and components to reveal the beating heart within. Here, ZENITH’s designers, engineers, and watchmakers have collaborated as a single creative force, producing a movement that is as technically advanced as it is visually arresting. The El Primero 3600SK caliber takes center stage under sapphire crystal, captivating the eye from every angle.
The dial’s geometric cut-outs pay homage to the brand’s vintage “double Z” logo, while the openworked subdials and star-shaped oscillating weight create a kinetic sculpture that pulses with energy. And while some skeleton watches sacrifice readability for showmanship, the DEFY Skyline Chronograph Skeleton retains perfect legibility: rhodiumplated hands and faceted hour markers coated in Super-LumiNova ensure clarity, day or night.
Encased in brushed and polished stainless
steel, the 42mm octagonal case is topped with a distinctive 12-facet bezel that plays with light in a way that feels both contemporary and timeless. Bold pushers flank the case, hinting at the chronograph’s capabilities, while the screw-down crown engraved with the ZENITH star assures 10 ATM water resistance—proof that elegance and utility need never be at odds.
Beneath the surface lies the true soul of this watch. The El Primero 3600 movement, originally introduced in 2019 to mark the 50th anniversary of the world’s first automatic chronograph, brings an extraordinary feat of precision: the ability to measure 1/10th of a second, thanks to its 5Hz frequency. Unlike standard chronographs whose central seconds hand completes a rotation every 60 seconds, the DEFY Skyline’s hand spins around the dial in a brisk 10-second sweep, turning each measured moment into a spectacle of mechanical ballet.
Available in two versions—one with a blacktoned skeleton dial, the other with a blue-toned execution—this horological masterpiece is
more than a showcase of technical prowess. It’s an exploration of contrasts: light and shadow, solidity and transparency, power and delicacy. The skeletonized main plate, matching oscillating weight, and contrasting finishes are orchestrated to draw the eye along every beveled edge and polished facet.
True to the collection’s versatile spirit, the watch features ZENITH’s intuitive interchangeable strap system. With a simple push of a button, the integrated three-link steel bracelet can be swapped for a textured rubber strap matching the dial’s color, black or blue, transforming the watch from an urbane companion to a sportier statement piece in seconds.
In many ways, the DEFY Skyline Chronograph Skeleton embodies everything ZENITH stands for: an unrelenting drive to defy conventions, to reimagine what a sports chronograph can be, and to inspire those who dare to reach their own star. It’s a reminder that time is more than hours and minutes. It is the sum of every ambition, every heartbeat, every fraction of a second seized without compromise.
ILLUMINATE EVERY OCCASION
The Gift of Lasting Style from Western Furniture
Gifting is an art. It is a way to share beauty, style, and thoughtfulness with those we cherish. Whether you’re celebrating a milestone, welcoming a new season, or simply showing appreciation, unique furniture and décor pieces can transform a house into a home filled with warmth and personality.
From elegant lighting solutions like the Dreamy Hanging Lamp and the luxurious Pandora Light, to sophisticated décor pieces such as the Oval Mirror with Marble Base and the captivating Oily Folds Ceramic Vase, Western Furniture offers a curated selection of gifts designed to elevate any living space. Add a touch of ambiance with the Cotton
Home Scent diffuser or the vibrant Sharm Pillows. Make entertaining memorable with the stylish Giro Food Trolley or the luminous Lume Candelabra.
Discover timeless pieces that blend form and function. The GIRO Trolley by Calligaris is an elegant serving companion with a slender metal frame and leather tray—ideal for hosting in style.
The Fungi Table Lamp by Schuller combines a black marble base with mirrored glass for a sophisticated glow, while the Elliot Table by Black Tie brings sinuous design and exquisite marble finishes to any interior.
For those who appreciate the finer details, the Bijoux and Pandora hanging lamps exude luxury, while the Icaro Extendable Dining Table paired with Anime Chairs creates a statement setting for any gathering. Modern accessories like the Contour Mirror, Pom Pom Floor Lamp, and Circles Shelf Metal add character and functional flair.
Each piece is thoughtfully designed to bring lasting joy and elevate everyday moments into something extraordinary. Whether you’re refreshing your own space or selecting a meaningful gift, Western Furniture’s collection offers inspiration and enduring elegance for every occasion.
GIRO TROLLEY BY CALLIGARIS
Elegant trolley with a slender square tubular metal frame and wooden shelves. Features a removable regenerated leather tray and vintage-style castors. Scandinavian sophistication and Fifties’-style elegance meet in the middle for GIRO.
CIRCLES SHELF METAL BY CALLIGARIS
Original and space-saving totem featuring four circular metal shelves at varying heights on a tubular metal frame.
LUME CANDLE HOLDER BY CALLIGARIS
Beautiful and simple tubular METAL BLACK NICKEL candle holder.
SWISS ARABIAN’S INCENSE
A NEW EXTRAIT DE PARFUM IN THE HERITAGE COLLECTION!
The House of Swiss Arabian has launched Incense 01 – Extrait De Parfum, an intense unisex creation that has joined the prestigious Heritage Collection. This artisanal fragrance is crafted for connoisseurs who appreciate the finest in scent artistry.
THE OLFACTORY JOURNEY OF INCENSE 01
Swiss Arabian’s Incense 01 is a scented legacy reimagined for the modern era. Incense 01 offers a scent experience that unfolds in layers of depth and character. Designed to resonate with discerning tastes, this bold fragrance is a celebration of masterful craftsmanship and exceptional quality that Swiss Arabian has long been known for.
INCENSE 01 FRAGRANCE PROFILE
Rooted in the Fresh Incense family, Incense 01 opens with the vibrant essence of Frankincense alongside the fresh, herbal tones of Juniper and Rum which adds an intoxicating richness, balanced by the citrusy sparkle of Bergamot, providing an uplifting introduction to the fragrance. The heart reveals an exceptional combination of
Fig and Lily of the Valley, weaving together sweet and floral accords that invite the senses to explore deeper. Rich Roasted Almond and Hazelnut add a nutty, creamy texture, infusing warmth and complexity to the fragrance.
As the fragrance evolves, the base unveils a long-lasting depth with the rich woody aromas of Sandalwood and Cedarwood, creating a powerful yet refined foundation. Vanilla and Dark Chocolate offer a soft sweetness, while the earthy tones of Moss and the velvety warmth of Cashmere Wood linger, enveloping the wearer in a profound embrace that endures long after the first wear.
A TRIBUTE TO ARTISTRY AND LEGACY
Incense 01 is highly concentrated containing 30% pure perfume oils in Extrait De Parfum format presented in 50ml. Encased in a beautifully designed glass bottle covered with a layer of matte, Incense 01 pays homage to Swiss Arabian’s heritage of expert craftsmanship. From the creative details of the cap to the refined silhouette of the bottle, every element echoes the dedication that defines the brand.
TECHNOLOGY TRENDS
Many consumers across the world are looking for the perfect gift for their friends and family. Natasha Dury, Curator of New Technology Trends brings you the latest gadgets to gift loved ones.
ASUS ROG FLOW Z13 2025
Compact Gaming Redefined - Level up your gaming experience with the new ASUS ROG Flow Z13 (GZ302), the world’s most powerful 13-inch gaming tablet now available in the UAE. Packing the groundbreaking AMD Ryzen™ AI Max+ 395 processor, RDNA™ 3.5 graphics, and unified quad-channel memory architecture, this ultracompact 1.2kg powerhouse delivers smooth performance for AI tasks, gaming, and content creation on the go. Its stunning 2.5K 180Hz ROG Nebula touchscreen display ensures vivid, responsive visuals, while an advanced vapor chamber and dual Arc Flow Fans keep everything cool. With extensive connectivity, up to 128GB RAM support, and a convertible form factor, the Flow Z13 is built for creators and gamers who demand versatility without compromise. Check for complimentary premium gaming headset or BOSE speaker (depending on retailer) and a 3-month Xbox Game Pass. Plus it comes with ASUS’s Perfect Warranty, making this a must-have addition to any gaming arsenal.
HONOR PAD V9 - ULTRA THIN POWERHOUSE FOR WORK AND PLAY
The all-new HONOR Pad V9 redefines the tablet experience with its sleek 6.1mm ultra-thin body, featherlight 475g design, and a vibrant 11.5-inch 2.8K 144Hz Eye Comfort Display that delivers stunning visuals while reducing eye fatigue. Powered by a massive 10,100mAh battery, it keeps up with your busiest days—streaming, gaming, or multitasking—with up to 40 hours of music playback and 13.5 hours of video streaming. HONOR’s advanced AI Productivity Suite and MagicOS 9.0 make organizing notes, converting handwriting, and switching apps effortlessly smooth, while the innovative AI Defocus Comfort Display protects your vision. Built with durability in mind and packed with smart features like TÜV Rheinland-certified blue light reduction, dynamic dimming, and a fast 35W charger, the HONOR Pad V9 is your essential companion for creativity, productivity, and entertainment anywhere.
WD 1TB MY PASSPORT PORTABLE
HARD DRIVE
Designed for life on the go, the WD 1TB My Passport Portable External Hard Drive combines sleek, pocket-sized style with serious data protection. This ultra-slim drive features 256-bit AES hardware encryption and built-in password protection to keep your files safe wherever you travel. Compatible with both USB 3.0 and USB 2.0 ports, it delivers SuperSpeed transfers up to 5Gbps, making backups and file sharing fast and effortless. With intuitive backup software (download required) and a generous 1TB capacity, you’ll have plenty of room for photos, videos, and essential documents. Backed by a 3-year limited warranty, this trusted WD drive is the perfect blend of security, portability, and reliability for work, study, or play. Whether you’re archiving precious memories or safeguarding professional files, My Passport makes it simple to stay organized and protected. Just plug it in, set your password, and take your digital world wherever you go.
LG’S MONITORS AND PROBEAM LASER PROJECTORS
LG is revolutionizing the modern workplace with its next-generation IT solutions, blending advanced technology and user-centric design. From the 27” Full HD IPS monitor with eye-saving Flicker Safe and ergonomic adjustability to the expansive 34” UltraWide™ WQHD display built for effortless multitasking, LG’s monitor lineup empowers professionals to work smarter. Each model features intuitive USB-C connectivity, built-in webcams and microphones, and vivid color reproduction with 99% sRGB coverage, creating an all-in-one hub for productivity and collaboration. Complementing these displays, LG’s ProBeam Laser Projectors deliver brilliant clarity and true 4K detail, offering up to 6,000 lumens of brightness and up to 20,000 hours of virtually maintenance-free operation. With smart wireless connectivity, compact form factors, and flexible installation features like Lens Shift and four-corner keystone correction, LG’s solutions adapt to any environment, helping businesses unlock new levels of efficiency and engagement.
PANASONIC NIGWG090GTH GARMENT STEAMER
Engineered for homes where elegance meets practicality, the Panasonic NI-GWG090GTH Garment Steamer delivers professionalgrade wrinkle removal with powerful 2400W steam and a wide head that smooths fabrics in fewer strokes. Its standout feature—a unique expandable hanger adjustable from 43 to 83 cm—makes it the perfect solution for steaming wide garments like abayas and thoube with ease. A generous 3-liter detachable water tank, three steam levels, and a quick 30-second start-up ensure uninterrupted care, while thoughtful design touches like height-adjustable poles, wheels for mobility, and a draining cap for easy maintenance create a seamless garment care experience. Stylish, reliable, and purpose-built for the region’s needs, this steamer combines Japanese innovation with everyday convenience, redefining how you refresh your wardrobe at home.
REFLECTIONS ON THE SEA
Besenzoni Blends Art, Design, and Marine Innovation at Fuorisalone 2025
By Shereen Shabnam
In the vibrant heart of Milan Design Week, where innovation meets imagination, Besenzoni makes a powerful return to Fuorisalone 2025 with a captivating installation titled “Reflections on the Sea.” Presented in collaboration with the renowned Christian Grande Studio, the work blurs the line between industrial design and experiential art, offering a poetic narrative about humanity’s eternal connection with the ocean.
Best known for its high-end yacht accessories and components, Besenzoni brings its nautical essence to shore—quite literally— through an installation that transforms marine technology into sculptural expression.
With mirrored surfaces, shifting lights, and evocative forms, Reflections on the Sea invites visitors to step into an immersive environment where the themes of innovation, excellence, and harmony with nature unfold across water-inspired motifs.
At the core of the installation are four metallic sculptural forms, finished in reflective surfaces and balanced with internal counterweights for stability. Rising up to 2.8 meters in height, the pieces represent key elements from the Besenzoni world: the gangway, symbolizing transition from land to water, and the pilot chair, representing control and comfort in navigation.
The visual interplay of mirrors and translucent glass panels, designed to evoke water and sky, creates an environment that changes with light and movement, pulling visitors into a contemplative dialogue with the sea.
For Christian Grande, the installation represents a natural evolution of his ongoing collaboration with Besenzoni. Known for a design language that merges form with function, his studio interpreted the brand’s core values, technological elegance, respect for heritage, and user-centric design through a visual language that is as artistic as it is architectural.
“This isn’t just an installation,” says Giorgio Besenzoni, CEO of the company. “It’s a message about the interconnectedness between design and the sea. Our participation at Fuorisalone is a way to show that the yachting world is not isolated but in constant dialogue with the wider creative industries. Design is in our DNA, and this is our way of sharing that passion with a broader audience.”
Founded in 1967 in Sarnico on the shores of Lake Iseo, Besenzoni has long been at the forefront of yacht innovation, working with prestigious shipyards worldwide. What sets the company apart is not only its engineering but also its deep commitment to emotional, human-centered design. Reflections on the Sea embodies this ethos, transforming mechanical components into reflective symbols of connection, movement, and fluidity.
With 18 awards to its name for its technological and design achievements, including this year’s recognition at Fuorisalone, Besenzoni continues to chart a bold course—one that doesn’t just build for the sea but builds with it, embracing its poetry, its power, and its presence in our collective imagination.
THE ART OF SERENITY
Jotun’s Ramadan-Inspired Palette for Mindful Living
As the holy month of Ramadan unfolds, the home becomes more than just a space—it transforms into a sanctuary of reflection, tranquility, and togetherness. At Jotun Paints, we understand that color is more than a visual experience; it is an emotional catalyst, capable of shaping moods, influencing energy, and fostering mindfulness.
The Psychology of Color: A Path to Inner Calm
The Manchester Colour Wheel research has long affirmed that color impacts human psychology, subtly guiding our emotions and behaviors. During Ramadan a time of spiritual renewal and contemplation the right palette can create an atmosphere that nurtures serenity and connection.
Shades of blue and green are known for their calming effects, promoting relaxation and balance. Research on the impact of classroom wall colours found that cool-toned walls, such as blue and green, elicited the highest levels of relaxation and pleasure among participants, ideal for crafting a serene home environment during this sacred time
Ramadan is a time for gathering, whether for moments of personal introspection or shared meals with family and friends. Thoughtful interior choices, beyond just colour can enhance these experiences. Incorporating soft lighting, plush textiles, and natural materials can create a soothing ambiance. Adding accents of gold or deep burgundy in accessories or decorative elements reflects
the festive spirit of Eid while maintaining an atmosphere of elegance and warmth.
For a warm, grounded feel, ‘1220 Sandy Beige’ and ‘1235 Desert Tan’ from the Nuances collection create the perfect backdrop, adding depth while allowing statement décor to shine. For a balanced contrast, ‘5331 Deep Teal’ paired with ‘1210 Soft Moss’ brings both richness and calm, ideal for accent walls or murals. For an elegant touch, ‘7422 Velvet Rose’ with ‘1276 Ivory White’ introduces a refined warmth, perfect for Eid celebrations and festive gatherings.
At Jotun, we understand that the spaces we live in shape our emotions and experiences. As Ramadan invites us to slow down and reflect,
our carefully curated palette of timeless, high-quality paints ensures that your home becomes a place of peace, mindfulness, and connection.
To explore the impact of these shades in your home and draw inspiration from stunning murals, visit Jotun or refer to the NUANCES Colour Card, featuring an exclusive mural by French-born artist Agathe Berjaut.
This Ramadan, let colour be more than just a design choice, let it be a reflection of peace, renewal, and togetherness. With Jotun, your home becomes not just a space, but a canvas for moments that linger long after the crescent moon of Eid appears on the horizon.
ENGINEERED FOR SUSTAINABILITY AND PERFORMANCE
Project LIFE: Benetti’s Celebration of Life at Sea
With Project LIFE, Benetti has unveiled an 85-metre steel giga yacht that sets a new benchmark in the world of yachting, combining visionary design, advanced engineering, and a profound appreciation for the ocean. Recently introduced at an exclusive preview during the Palm Beach International Boat Show, this remarkable vessel is the shipyard’s most ambitious platform to date.
Designed to immerse guests in a dynamic connection with the sea, Project LIFE offers a lifestyle defined by freedom, elegance, and purposeful innovation. Sleek exterior lines by Espen Øino International balance refined geometry with striking presence. A tall, sharp bow enhances seakeeping and fuel efficiency, while panoramic windows fill interior spaces with natural light.
The yacht’s Beach Area is arguably its most defining feature—a spectacular 270-square-metre space open on three sides that invites guests to transition
By Shereen Shabnam
seamlessly between indoor and outdoor living. Here, vast fold-down terraces and an expansive swim platform blur the line between yacht and ocean. Sunlight filters through the glass-bottomed pool above,
casting shimmering ripples across the Beach Club’s contemporary lounge and fitness spaces.
As evening falls, this area transforms
into an intimate setting for entertaining, underscoring Project LIFE’s commitment to offering different experiences on every deck. “It’s a boat designed for life—an active life, a cool life, a relaxed life,” explains Espen Øino.
François Zuretti and his studio have brought a fresh, organic approach to the interior, eliminating barriers between inside and out. The Main Salon, spanning over 100 square meters, is framed by floor-to-ceiling windows that highlight ocean views from every angle. Soft lines, natural materials, and warm lighting create the feeling of a tranquil cocoon.
On the main deck, six guest cabins offer serene retreats, each with wide picture windows that flood the rooms with daylight. Above, the owner’s suite is a sanctuary of its own: a vast 98-squaremetre space with a private lounge and a glass-enclosed skylounge that becomes a front-row seat to the ever-changing horizon.
The bridge deck aft features a remarkable outdoor dining area, complete with live-
cooking stations for interactive meals. From relaxed lunches to sophisticated evening gatherings, this flexible space embodies Benetti’s philosophy of turning every moment on board into an occasion.
Beyond its striking aesthetic, Project LIFE integrates innovative technology to reduce environmental impact. The optimised hull works in concert with a diesel-electric hybrid propulsion system, enabling high efficiency, lower emissions, and smooth cruising.
The yacht can run on non-fossil fuels such as HVO, drastically reducing its carbon footprint. Solar panels, seamlessly integrated into the superstructure, contribute clean energy to power onboard systems and recharge tenders and water
toys. An advanced HVAC system cuts energy consumption by up to 60%, further reflecting Benetti’s focus on sustainability without compromise.
Project LIFE represents the pinnacle of Benetti’s “Steel Legacy”—a testament to the shipyard’s decades of expertise in building steel superyachts. This project underscores the brand’s commitment to quality, innovation, and design excellence.
From the grand social spaces to the hidden technical achievements, every detail has been conceived to inspire owners and guests to celebrate life at sea. Project LIFE is not simply a yacht. It is a statement of intent—where craftsmanship meets imagination, and where the ocean is not merely observed but fully embraced.
PLANNING FOR PRECISION
In the world of pilot training, precision is everything. That extends beyond the flight deck and into the very infrastructure that supports pilot certification—the full flight simulator (FFS). These sophisticated machines require meticulous maintenance, and any unplanned downtime can disrupt training schedules, impacting airlines and flight schools alike.
Full flight simulators are complex systems, that integrate advanced aircraft data, control loading, motion, visual projection, and avionics to replicate real-world flying conditions. Keeping them operational requires a rigorous maintenance schedule, ensuring compliance with aviation authorities and preventing unexpected failures.
Martynas Burba, Head of Engineering at BAA Training Lithuania, one of the leading global aviation training organizations delivering both Ab Initio and Type Rating training, says that meticulous planning is at the heart of FFS Maintenance, Repair and Overhaul (MRO) operations.
“Good maintenance isn’t about reacting to failures—it’s about mitigating them before they even occur. A well-planned maintenance strategy allows us to maximize training availability while minimizing disruptions. It’s a balancing act between engineering precision and operational efficiency on the daily.”
DAILY, WEEKLY, AND MONTHLY MAINTENANCE CYCLES
Simulator maintenance follows a structured schedule, much like an aircraft’s upkeep. Daily inspections cover critical system checks,
ensuring lighting, software calibration, and motion systems are fully operational. Weekly tasks involve deeper system diagnostics, while monthly maintenance includes extensive evaluations and software updates to maintain optimal performance. Failing to adhere to these schedules can result in costly downtime.
“If you neglect a simulator’s upkeep, you don’t just get a repair bill—you get cancelled training sessions, compliance risks, and a domino effect across an entire training program,” explains Burba.
MITIGATING DOWNTIME RISKS THROUGH PROACTIVE PLANNING
Proactive maintenance is key to preventing unexpected failures. Regular inspections, data analysis, and real-time performance tracking allow engineers to address emerging issues before they escalate. Burba says that even with the best planning, breakdowns can still occur—making swift response protocols crucial to minimizing disruptions.
“Every FFS generates a massive amount of performance data—our job is to translate that into foresight. The earlier we spot deviations, the fewer disruptions we face. Training providers like us must also align maintenance schedules with client training needs. Since training slots are booked months in advance, even minor delays can disrupt multiple pilot cohorts.”
THE FUTURE: AI-POWERED SELFASSESSMENT?
While today’s maintenance planning relies on expert engineers and detailed scheduling,
the future could look very different. Burba thinks that emerging AI technologies could transform how FFS maintenance is managed, offering real-time self-assessments that predict wear and tear before it becomes a problem.
“Right now, our engineers rely on a combination of data analysis and experience to predict failures. In the future, we could see AI-driven self-assessment tools that monitor performance 24/7, flagging potential issues before they arise. Imagine an FFS that can schedule its own maintenance, optimizing training availability without human intervention. It’s an exciting prospect.”
However, such features might become available sometime in the future, as risks associated with AI and access to internal data of both the training providers and the clients remain at the forefront of discussions.
PLANNING TODAY, INNOVATING FOR TOMORROW
For now, robust planning remains the cornerstone of successful FFS maintenance. But as technology advances, training providers may find themselves moving towards predictive, AI-driven solutions that make downtime a thing of the past.
“As with anything in aviation, it’s about staying ahead of the curve,” concludes Burba. “The better we plan today, the more we can innovate tomorrow.”
As the aviation industry continues to evolve, one thing remains clear: when it comes to full flight simulators, planning isn’t just important—it is everything.
UNCOMPROMISING FREEDOM
THE JEEP GRAND CHEROKEE
Few names in the SUV world command respect quite like the Jeep Grand Cherokee, and with the mighty 5.7-liter HEMI V8, it stays true to its heritage of capability and rugged charm, while elevating refinement, technology, and comfort to new heights. We spent time behind the wheel to see whether this flagship SUV still leads the pack in power and versatility. I did a road trip from Dubai to Hatta and had a smooth comfortable outstation visit all the way.
EXTERIOR
The new Grand Cherokee builds on its unmistakable silhouette with a fresh sense of purpose. The signature sevenslot grille sits more upright and confident,
By Shereen Shabnam
framed by slim LED headlights that sharpen the front end. Crisp shoulder lines run the length of the body, emphasizing strength without excess bulk. At the rear, LED taillamps and a subtle roof spoiler add modern flair.
INTERIOR
Step inside, and the Grand Cherokee’s cabin immediately impresses with its mix of luxury materials and purposeful design. Quilted leather seats, open-pore wood trim, and real metal accents combine to create an upscale environment that feels worthy of its price. The driver’s seat is high and commanding, offering excellent visibility over the sculpted hood. Rearseat passengers enjoy generous legroom
and an available panoramic sunroof that bathes the cabin in light. Cargo capacity is ample, and thoughtful touches like multiple power outlets, hidden storage, and configurable rear seats make it clear this Jeep was designed for real-life adventures.
TECHNOLOGY
The 2024 Grand Cherokee is brimming with tech—both for connectivity and safety. The 10.1-inch Uconnect infotainment display is responsive and intuitive, supporting wireless Apple CarPlay and Android Auto as standard. The optional 19-speaker McIntosh audio system transforms the cabin into a rolling concert hall. A 10.25-inch
digital instrument cluster can be customized to display navigation, vehicle data, or off-road telemetry. Advanced driver-assistance features abound: Adaptive Cruise Control, Blind-Spot Monitoring, Lane Keeping Assist, and a 360-degree camera system all work together to make highway driving and tight maneuvers effortless.
PERFORMANCE
Under the hood lies the beating heart of this Grand Cherokee: a 5.7-liter V8 HEMI with Multi-Displacement System (MDS) and Variable Valve Timing (VVT). Producing 357 hp and 390 lb-ft of torque, it delivers the effortless surge of power you expect from a traditional American V8. Whether towing a boat, climbing rocky passes, or merging onto a freeway, this engine provides deep reserves of strength and an unmistakable rumble.
Power is routed through an 8-speed automatic transmission that shifts smoothly and confidently. The available QuadraTrac II 4x4 system with a two-speed transfer case and SelecTerrain traction management ensures you can tackle mud, sand, snow, and rocks with equal composure. Despite its capability, the Grand Cherokee remains surprisingly civilized on pavement, with adaptive damping that balances control and comfort in all conditions.
OUR VERDICT
The Jeep Grand Cherokee 5.7L V8 is a masterclass in blending heritage capability with modern luxury. It feels equally at home exploring remote trails as it does carrying the family across town. While the market is filled with SUVs trying to be everything to everyone, few manage to stay true to their core the way the Grand Cherokee does. If you crave genuine V8 performance, refined appointments, and real off-road chops in one compelling package, this Jeep should be at the top of your list.
HYUNDAI SANTA FE HTRAC 2.5 REFINED STRENGTH MEETS EVERYDAY VERSATILITY
In a segment brimming with capable midsize SUVs, the new Hyundai Santa Fe HTRAC 2.5 stands out by blending confident performance, practical technology, and a design language that feels more sophisticated than ever. After spending a day behind the wheel, it’s clear Hyundai has elevated the Santa Fe into a refined, well-rounded contender that comfortably serves both family duties and the occasional weekend adventure.
By Shereen Shabnam
EXTERIOR
From the first glance, the new Santa Fe makes a strong visual statement. The design has evolved into a bolder, more assertive shape, marked by a wide cascading grille and sharp, angular LED headlamps that give it real road presence. Pronounced wheel arches, a high beltline, and crisp character lines along the flanks create an athletic silhouette, while the rear features T-shaped tail lamps connected by a full-width light bar—
lending it a premium edge. Rolling on stylish alloy wheels, the Santa Fe strikes the right balance between ruggedness and urban polish.
INTERIOR
Open the door, and you’re greeted by an airy, thoughtfully designed cabin. Hyundai has prioritized spaciousness, with ample headroom and legroom in both rows. High-quality soft-touch materials and neatly integrated trim
elevate the atmosphere, while the wide centre console and ambient lighting create a more upscale feel. The seats offer generous support for long drives, and the large panoramic sunroof floods the interior with natural light. Storage is abundant, with clever compartments and practical touches throughout.
TECHNOLOGY
The Santa Fe’s technology suite is impressively comprehensive. A crisp digital instrument cluster pairs with a large touchscreen infotainment system that supports Apple CarPlay and Android Auto seamlessly. The HTRAC model includes multiple drive modes accessible via a rotary selector, along with advanced driver-assistance features like adaptive cruise control, blind-spot monitoring, and rear cross-traffic alert. Wireless charging, multiple USB ports, and a high-quality audio system ensure connectivity and convenience for all passengers.
PERFORMANCE
Under the hood, the 2.5-litre engine delivers smooth, confident power, well matched to the demands of daily driving. Paired with an 8-speed automatic transmission, it feels responsive without being overly aggressive, making it perfect for city commutes and highway cruising alike. The HTRAC all-wheel-drive system
adds assurance in poor weather or on loose surfaces, automatically distributing torque where it’s needed. On the road, the Santa Fe feels composed and settled, with good noise insulation and a suspension tuned for comfort over rougher surfaces.
FINAL VERDICT
The new Hyundai Santa Fe HTRAC 2.5 is a reminder of how far the brand has come. It’s stylish without trying too hard, spacious without feeling bulky, and loaded with technology that enhances rather than complicates the driving experience. And we found the SUV blending daily practicality with refined comfort and capability – which makes the Santa Fe one of the smartest choices in its class.
THE DONGFENG AEOLUS SHINE MAX REDEFINES EVERYDAY DRIVING SHINING BRIGHT
When you first slide behind the wheel of the Dongfeng Aeolus Shine Max, you can see this dynamic newcomer combines confident styling, contemporary technology, and refined driving characteristics—all at a value proposition that is hard to ignore. We put the Shine Max through its paces to see whether it lives up to its ambitious promise of bringing premium quality within everyone’s reach.
By Shereen Shabnam
EXTERIOR
From the very first glance, the Shine Max commands attention with its expressive design language. The front fascia is anchored by a bold, diamond-pattern grille flanked by sleek LED headlights that lend a sharp, modern edge. Aerodynamic contours flow seamlessly from the sculpted bonnet across the shoulder line, while a fastback-inspired silhouette hints at the car’s sporty aspirations. The 18inch alloy wheels complete the premium
look, giving the Shine Max a stance that feels planted and purposeful.
INTERIOR
Step inside, and you are greeted by an impressively upscale cabin. Soft-touch materials and contrast stitching convey a level of quality often reserved for more expensive rivals. The wide horizontal dashboard design creates an open, uncluttered feel, while the ergonomics are intuitive and driver-focused. In the
rear, legroom is generous, making this an easy choice for families or executives who frequently travel with passengers. The highlight is the elegant 13.2-inch floating infotainment screen that instantly modernizes the entire space.
TECHNOLOGY
Dongfeng has clearly prioritized connectivity and convenience in the Shine Max. The centerpiece is the intelligent infotainment system with AI-powered voice control, allowing you to adjust navigation, climate, and media with natural speech commands. Wireless Apple CarPlay and Android Auto come standard, making smartphone integration seamless.
A high-definition digital instrument cluster keeps key information in your line of sight, while the panoramic sunroof and customizable ambient lighting create an inviting atmosphere.
Safety technology is equally advanced. The Shine Max offers a comprehensive suite of driver-assistance features, including Adaptive Cruise Control, Lane Departure Warning, Autonomous Emergency Braking, and a 360-degree camera that makes parking in tight spaces effortless.
PERFORMANCE
Under the hood, the Shine Max is powered by a responsive 1.5-litre turbocharged engine paired with a smooth 7-speed dual-clutch transmission. With 190 hp and 300 Nm of torque, acceleration feels brisk whether merging onto the highway or navigating city traffic although I would have loved it more with a little bit more power.
The chassis feels well balanced, offering both composure over rough surfaces and confident handling when pushed harder. During our test route, which included city streets and open highways, the Shine
Max consistently impressed us with its predictable dynamics and reassuring brakes. The Eco and Sport drive modes let you tailor the experience to your mood, adding an extra layer of engagement for enthusiasts.
OUR VERDICT
The Dongfeng Aeolus Shine Max is proof that you don’t need to compromise between style, technology, and value. It is a thoughtfully engineered sedan that punches well above its weight in terms of design sophistication, advanced features, and driving enjoyment.
From a Motoring Jury perspective, I believe it sets a new benchmark for affordable sedans in this segment—one that does not just keep pace with established rivals but challenges them outright. For buyers who appreciate contemporary aesthetics, modern connectivity, and everyday practicality, the Shine Max is an easy recommendation.
PREMIUM AMBITIONS IN AN ELECTRIFIED CROSSOVER EXEED RX
By Shereen Shabnam
My first interaction with Exeed was during a visit to China but it took me a few days to discover that it was Chery’s premium sub-brand - it has been steadily building its reputation for crafting crossovers and SUVs that blend modern design with high-value technology. More recently, we went to the opening of their showroom on Sheikh Zayed Road which led to us to taking their cars for test drives, starting with the RX, which is among its latest entries. It is a plug-in hybrid SUV
that aims to deliver electrified efficiency without sacrificing comfort, practicality, or style. After a thorough drive, it’s clear the RX wants to be more than just another alternative: it wants to set the benchmark for premium Chinese crossovers.
EXTERIOR
The Exeed RX looks every bit the contemporary upmarket SUV. At the front, a wide grille with intricate detailing is framed by slim LED headlights and
distinctive vertical daytime running lights that make it instantly recognizable. Crisp shoulder lines flow into a strong rear haunch, giving the RX a planted, confident stance.
Around back, a full-width LED light bar and clean surfacing emphasize the SUV’s modern aesthetic. Subtle chrome touches, flush door handles, and bold alloy wheels round out a design that feels cohesive and upscale.
INTERIOR
Inside, the Exeed RX showcases the brand’s focus on refinement. The cabin welcomes you with a clean, horizontal dashboard layout wrapped in soft-touch materials and accented by brushed metal and piano-black trims. A curved dual-screen setup stretches across the dash, blending the digital instrument cluster and infotainment display into a seamless interface. Seats are trimmed in high-quality leather, offering heating, ventilation, and multiple power adjustments. In the rear, passengers enjoy generous legroom and their own climate controls, while a large panoramic sunroof floods the space with light. Every detail feels carefully considered to create a premium atmosphere.
TECHNOLOGY
Exeed has loaded the RX with an impressive suite of features. The twin 12.3-inch displays serve as the nerve center for the vehicle’s infotainment and vehicle controls, with sharp graphics and intuitive menus. Wireless Apple CarPlay and Android Auto come standard, as does over-the-air software updating. A premium surround sound system elevates the audio experience, and a head-up display keeps key information in the driver’s line of sight. The model
also boasts advanced driver assistance, including adaptive cruise control, lanekeeping assist, traffic sign recognition, and a 360-degree camera system that makes maneuvering effortless.
PERFORMANCE
Under the hood, the RX pairs a turbocharged petrol engine with an electric motor and a sizable battery pack, delivering a combined output of approximately 240 hp (varies slightly depending on market specification). Electric-only driving covers short commutes or errands, and when the petrol engine engages, the transition is smooth and nearly imperceptible. The e-motor’s instant torque gives the RX eager acceleration at city speeds, while
the suspension does a good job balancing comfort and composure over rough patches. The all-wheel-drive system enhances traction on slippery surfaces, further boosting driver confidence.
OUR VERDICT
The Exeed RX makes a strong case for itself in a segment crowded with established names. It combines handsome styling, an impressively appointed interior, advanced technology, and an efficient plug-in hybrid system that works seamlessly in daily use. If you are shopping for a midsize electrified SUV that offers premium features without the premium badge, the RX is becoming a model to watch and buy with confidence.
AMADEUS AND OMEIR TRAVEL AGENCY’S EXTENDED COLLABORATION TO INNOVATE AND PERSONALIZE TRAVELER EXPERIENCES
Amadeus, a global leader in travel technology, has announced a significant expansion of its collaboration with Omeir Travel Agency, aimed at fostering growth through productivity and advancing seamless travel solutions.
The collaboration underscores both companies' commitment to providing smart, personalized travel experiences, transforming how we travel over the next few years.
With this renewed partnership, Omeir Travel Agency leverages Amadeus' cutting-edge travel technology solutions to enhance its service offerings significantly for travelers’ convenience and engagement.
The partnership will see the implementation of the New Distribution Capability (NDC) aggregator solution that provides Omeir with access to richer airline content and personalized booking options, as well as an easy comparison of offers and streamlined booking process across different providers. As part of the
expanded agreement, Omeir will now access hotel content through Amadeus Value Hotels — a net rate program available via Amadeus Hotels API, designed to support competitive pricing and flexible travel offerings.
Amadeus also supplies Omeir Travel with crucial data analytics capabilities through Agency Insight Productivity Tracker, providing the agency with access to valuable and actionable insights, empowering them in the decision-making processes.
Ernesto Sánchez Beaumont, Managing Director of Amadeus Gulf, shared his enthusiasm about the partnership. "We are delighted to strengthen our relationship with Omeir Travel Agency, a distinguished leader in the UAE’s travel sector. This partnership is a testament to our shared vision of transforming travel through innovative technology, ensuring that we continue to meet the demands of modern travelers."
Abdulla Bin Omeir, CEO at Omeir Travel Agency, emphasized the significance of
the partnership, stating, "The extension of our partnership with Amadeus marks a pivotal moment in our journey towards delivering exceptional travel experiences. By harnessing Amadeus' innovative technology, we are set to redefine what it means to travel, making every journey smoother and more personalized than ever before."
The partnership is both a technology alliance and a strategic move that aligns with the growing needs and transformation of the global travel industry, focusing on enhancing the customer experience at every touchpoint.
With a legacy dating back to 1956, Omeir Travel Agency continues to embrace innovation and customer-centric strategies that define the future of travel. This renewed collaboration with Amadeus is expected to set new benchmarks in the industry—benefiting not only both organizations but, most importantly, the travelers they serve.
CYBER FIRST KUWAIT RETURNS TO DRIVE NATIONAL CYBER RESILIENCE ALIGNED WITH VISION 2035
CONFERENCE UNITES LEADERS FROM GOVERNMENT AND INDUSTRY TO EXPLORE
In a time of accelerating digital transformation, the 3rd Cyber First Kuwait Edition took center stage at the Radisson Blu Hotel, Kuwait, bringing together over 300 technology leaders, cybersecurity professionals, and policymakers to address the country's evolving digital threat landscape and cybersecurity vision. Organized by Events First Group, the conference supports the new Kuwait Vision 2035 and the nation’s ambitious National Cybersecurity Strategy.
The summit will feature keynote presentations, expert panel discussions, real-world case studies, and an exhibition showcasing cutting-edge solutions. Topics will span AI-powered threat detection, OT/ICS infrastructure security, cloud resilience, Zero Trust frameworks, and national-level collaboration between public and private sectors.
Mr. Abdullah Al Shaheen, Director of Public Relations and Media Department at
National cybersecurity center said, “This edition of the Cyber First Conference, held under the patronage of the National Cybersecurity Center serves as a platform for business leaders, professionals to come together and exchange experiences, share best practices, and explore the latest developments for security and protection against the rapidly evolving cyber threats and attacks. These challenges require us to remain informed and constantly evolving.”
“The National Cybersecurity Center in the State of Kuwait is working to build an effective system to protect the cyberspace by collaborating with both local and international entities in the field of cybersecurity. This is to create a safe digital environment, while maintaining the trust of technology operators and users. We hope this conference will serve as a gateway to more important meetings and events that focus on cybersecurity,” he added.
“Cyber First Kuwait is a national dialogue and strategic catalyst,” said Shyam Reddy, Partnerships Director. “With Vision 2035 and the National Cybersecurity Strategy serving as our guiding frameworks, this summit brings together government and enterprise to create actionable pathways toward a digitally secure and resilient Kuwait.”
The conference featured keynotes, panels, one-on-one networking sessions, a cybersecurity hackathon, and the Kuwait Cybersecurity Awards, recognizing trailblazers across innovation, leadership, and operational excellence.
The event hosted over 300 delegates, including CISOs, risk management leaders, OT and cloud architects, regulators, leading solution providers, more than 20 sponsors, 15 media partners, and 10 ministries.
UNLOCKING THE FUTURE
HIGH-CAPACITY NETWORKS NEED HIGHPERFORMANCE CLOUD INFRASTRUCTURE
By: Anton Redfors, Head of Cloud Infrastructure at Ericsson
As the demand for seamless connectivity and high-speed data transmission continues to grow, communication service providers (CSPs) are under increasing pressure to optimize their networks. Although upgrading networks and methodologies is a multilayered, complex, and lengthy process for CSPs, a shared aspect across most projects is the need to transition to cloud infrastructure.
This shift will support a transformation that will provide a solid foundation for growth over the years to come. Ericsson Cloud Native Infrastructure Solution (CNIS) is designed to support various deployment options for small, medium, and large telecom execution environments, while also accommodating cloud-native applications and virtual workloads. Its flexibility and adaptability to the needs of CSPs and the industry has led to its deployment across more than 400 data centers globally to date.
BENEFITS FOR CSPS
The solution’s success is a testament to Ericsson’s longstanding expertise in core networks, and our collaborations within the telecom ecosystem. It is based on robust reference architecture developed in collaboration with key industry vendors, and the deployed solution integrates capabilities from some of these vendors, including Extreme Networks.
The bedrock of our CNIS is our highly efficient bare metal solution, which improves the total cost of ownership by 15 to 20 percent compared to traditional virtualized infrastructures. By eliminating the overhead associated with virtualization, our bare metal solution delivers superior speed and resource efficiency, ensuring a smoother and more responsive network experience.
FOR CSPS, THE ADVANTAGES OF ADOPTING OUR CNIS ARE MANIFOLD:
• Simplified network management: Our dual mode 5G core solution for a 'full stack' application and cloud infrastructure drastically simplifies our customers' operations and management. So far, we have approximately 45 live dual mode 5G core deployments on CNIS. Our solution
streamlines and simplifies network operations through automation and orchestration.
The benefits are most immediately seen in situations where there is a potential interruption in service. Instead of having to isolate the fault among many different vendors, we can take end-to-end responsibility for fixing any issue in the entire stack. With CNIS, we can remedy faults faster than with a third-party cloud, achieving about 10 percent savings in cloud platform and infrastructure management compared to virtual machine deployment.
• Reduced deployment times: With pre-integrated solutions and streamlined processes, CSPs can dramatically cut down on deployment times, allowing them to bring new services to market faster. We can launch new deployments up to three times faster compared to integration from scratch. In practice, this means we can deploy and go live with applications within 4 to 8 months of placing an order.
• Robust reliability: Building on our previous infrastructure generations such as network function virtualization infrastructure (NFVI), the Cloud Native Infrastructure Solution (CNIS) benefit from our full stack system verification and a radically simplified architecture. It offers a reliable and efficient infrastructure that has been rigorously tested and proven effective by leading CSPs.
Our infrastructure solutions are consistently improving, and CNIS continues to improve on reliability in particular. We have observed at least an 80 percent reduction in high-priority and emergency tickets for our cloud-native network functions (CNF) when running on CNIS compared to a third-party cloud provider driven by our full stack system verification.
ROLE OF EXTREME’S DATA CENTRE FABRIC AUTOMATION
As previously noted, CNIS is composed of different elements, coming together to form a coherent solution. The role of Extreme's data centre fabric automation is a great illustration of how integrating these components from partners can add value. These automations seamlessly integrate with Ericsson’s cloud
infrastructure to tackle specific challenges faced by CSPs. They provide:
• Improved network resilience: By automating routine tasks and optimizing data flows, Extreme’s data centre fabric automations enhance network reliability and uptime.
• Dynamic resource allocation: Automations enable real-time adjustments to network resources, ensuring optimal performance even during peak usage.
These capabilities allow CSPs to deliver high-quality services without the burden of complex manual configurations.
The successful integration of CNIS and Extreme's data centre fabric automations is a testament to our collaborative engineering efforts. Our teams have worked tirelessly to ensure interoperability between our cloud infrastructure and Extreme's automation solutions. This joint effort has involved rigorous testing, iterative development, and a commitment to open standards.
FUTURE OUTLOOK
Looking ahead, we believe that CNIS will play a pivotal role in the evolution of 5G and beyond as CSPs look to meet capacity growth objectives, ensure their network infrastructure can support new service and business model innovation, and monetize their networks.
As CSPs transition to more agile and adaptive network models, the demand for cloud-native solutions like Ericsson CNIS will only increase. We foresee a future where networks are not only faster and more efficient but also more intelligent, and capable of adapting to the ever-changing needs of the digital world.
In conclusion, Ericsson's Cloud Native Infrastructure Solution, supported by our ecosystem partners like Extreme, is more than just a technological advancement—it's a strategic enabler for CSPs aiming to thrive in an increasingly competitive landscape. Adopting this integrated solution will allow CSPs to achieve unprecedented efficiency, scalability, and performance, positioning them for success in the 5G era and beyond.
