GLOBAL REPRESENTATIVES
ASIA PACIFIC:
In this summer edition of Trending Business Insights magazine, we dive headfirst into a refreshing pool of diverse topics that are guaranteed to keep you engaged and informed as you face a busy summer season. From exclusive interviews with industry trailblazers to cutting-edge technological integrations and a taste of the most exquisite machines for the road and the sea, we have curated a collection of stories that will make your summer sizzle with excitement.
Our cover story features an exclusive interview with Brian Etemad, Esq, the forward-thinking CEO of Tamleek REIT & Global Investment. Etemad's insights shed light on the ever-evolving landscape of real estate investment and his strategies for navigating the dynamic market
We also had the privilege of sitting down with Yousuf Fakhruddin, the astute CEO of Fakhruddin Properties. His vision for the future of real estate and his unique approach to business make for an enlightening read.
For our tech-savvy readers, we explore the realm of online business security and performance, offering five actionable ways to fortify your digital presence. We also unravel the intriguing partnership between PROVEN Robotics and ChatGPT, culminating in the first-ever implementation of its kind in the region, as Pepper Humanoid Robot steps into the limelight. If you're a connoisseur of luxury, our feature on the opulent 62m Superyacht RIO by CRN will transport you to a world of grandeur on the high seas. And speaking of travel, journey with us to the enchanting Brescia region, Bologna, and Emilia-Romagna, where history, culture, and culinary delights blend seamlessly.
In the ever-evolving realm of retail design, we unveil the architects shaping the future of luxury experiences. The story of Alpha Nero takes us on a voyage through design innovation that echoes the changing dynamics of consumer desires. Rev up your engines as we explore the power-packed Next-Gen Ranger Wildtrak, a versatile dynamo built for work, family, and adventure. For the speed enthusiasts, our in-depth look at the 2023 Honda Type R and the sleek New Infiniti QX55 will undoubtedly keep you exploring with road trips.
As the temperature rises, so does the excitement within the pages of this summer edition. We invite you to immerse yourself in the diverse tapestry of insights, ideas, and innovations that define the ever-evolving world of business and luxury.
Wishing you an engaging and inspiring read!
Eric Dury Editor
Fozia Fareen Melbourne, Austalia editor@trendingbusinessinsights.com
MIDDLE EAST & AFRICA:
Eric Dury Dubai, UAE editor@trendingbusinessinsights.com
EUROPE:
Leila A. Paris, France editor@trendingbusinessinsights.com
USA:
S. Danish San Francisco, USA trendingbusinessinsights@outlook.com
CANADA:
Siew
MANAGING DIRECTOR
Nishrat Nazeen
EDITOR IN CHIEF
Eric Dury
FEATURES
Fozia Fareen
Shereen Shabnam CONTRIBUTORS
Hakan Ozel
Natasha Dury ART DIRECTOR
Vee Suquila
Luxury And Brand Hakan Ozel, General Manager Shangri-La Dubai
The Role Of Public Relations In Crisis Management
Bringing African Cuisine To Dubai
5 Ways To Maximize The Security, Performance And Reliability Of Your Online Business
Cybersecurity And Data Sovereignty Concerns Are Top Drivers For Public Sector’s 5X Growth In Hybrid Multicloud Deployments Over The Next Three Years
Overcoming Challenges And Driving Channel Partner Profitability
Proven Robotics Integrates Chatgpt With Pepper Humanoid Robot – The First Implementation Of Its Kind In The Region
How Does Your Board Measure Cyber Resilience?
A Fully Bespoke Nautical Work Of Art
The New 62M Superyacht Rio By CRN
A Seamless Travel Experience
Exploring The Best Of Bologna
Uncovering The Hidden Gems Of Emilia-Romagna
A Journey Through Art, Cars, Food, And Scenic Attractions
Brescia Region
Embracing History, Nature, And Gastronomy
Revive Your Skin's Natural Radiance
Mediterranean inspired ‘THE DECK’, second restaurant of the virgin radio star Big Rossi opens in the new voco Dubai
The Palm hotel
Elevate Your Space This Summer With Dantone Home
Shaping The Future Of Luxury Retail Design
Alpha Nero
Introducing Eilish™, The Debut Fragrance From Billie Eilish
Fyne Jewellery Unveils The Ultimate Jewellery Summer Travel Essentials
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Swarovski Launches ‘Metamorphosis’ Campaign By Steven Meisel
Horology Updates
Tough And Durable
Next-Gen Ranger Wildtrak Is A Powerhouse For Work, Family, And Adventure
Unleashing Style, Power, And Performance
The New Infiniti Qx55
Unleashing The Powerhouse
The 2023 Honda Type R
International Naval And Air Forces Leaders To Gather At The 3Rd Edition Of The International Maritime Defence Exhibition And Conference
The Power Of The Spoken Word
Podcasting To Elevate New Brands
In the bustling world of real estate, where success is a culmination of charisma, passion, and determination, one name stands out as a true visionary—Dr. Brian Etemad, Esq. Hailing from the USA as a licensed Attorney, Dr. Brian has captivated the industry with his charming and dynamic approach as the CEO of the award-winning Tamleek REIT & Global Investments which has investments in 13 countries. He not only excels professionally but also exemplifies a deep commitment to philanthropy and making a positive impact on the world around him.
Born with an innate charisma that money can't buy, Dr. Brian Etemad, Esq. has mastered the art of portraying it to everyone around him. With an impressive track record of success, he confidently oversees business ventures across eleven cities, leveraging his extensive real estate knowledge and rich experience garnered across continents.
Based in Dubai, Dr. Brian has a strong affinity for the city, recognizing it as one of the top global destinations for real estate investment. He is optimistic about Dubai's future growth, attributing it to its evolving economy, infrastructure investments, excellent connectivity, and a visionary leadership under HH Sheikh Mohammed Bin Rashid Al Maktoum.
Dr. Brian's legal background adds a unique advantage to his real estate ventures. His prowess in complex contracts and in-depth understanding of the legalities involved in property and real estate deals provide a sense of security for developers and investors alike. His legal acumen, coupled with his real estate expertise, has solidified his position as a highly sought-after strategic consultant in the industry.
Beyond his professional achievements, Dr. Brian remains a gentle and spiritual soul, ever devoted to helping those in need. His philanthropic endeavors extend to providing regular financial support to 200 orphans in India, a testament to his compassionate nature. This sense of empathy and caring for others sets him apart as a truly exceptional human being.
Throughout his career, Dr. Brian has successfully collaborated with international diplomats globally and worked with esteemed organizations like Hamptons, DTZ Singapore, and Emaar Properties. His portfolio of high-profile achievements showcases his ability to make a significant impact in a relatively short time span.
The establishment of Tamleek REIT & Global Investments in Dubai has elevated Dr. Brian's presence in the region. He is a leader in investment advisory and real estate investment in all sectors of real estate, with a particular focus on boutique hotels across the globe.
Post the success of the World Expo in Dubai and beyond on the horizon, Dr. Brian Etemad, Esq. is committed to playing an integral role in developing the region's economy. His strategic vision, coupled with his past experiences, positions him to navigate through global financial challenges while guiding investors towards a prosperous future.
Dr. Brian stands as a beacon of inspiration in the world of real estate. His unwavering commitment to excellence, passion for philanthropy, and charismatic leadership have created a significant impact within the industry and beyond. Driven by a vision to make a positive difference, he continues to chart his path to success while staying true to his core values.
DR. BRIAN STANDS AS A BEACON OF INSPIRATION IN THE WORLD OF REAL ESTATE. HIS UNWAVERING COMMITMENT TO EXCELLENCE, PASSION FOR PHILANTHROPY, AND CHARISMATIC LEADERSHIP HAVE CREATED A SIGNIFICANT IMPACT WITHIN THE INDUSTRY AND BEYOND.
Through his charming and dynamic approach, Dr. Brian has not only captivated the industry but also earned accolades and recognition for his exceptional leadership and strategic vision. Beyond his professional achievements, Dr. Etemad's passion to make a positive impact on the world around him is reflected in his actions and goes beyond profitdriven endeavours, demonstrating a deep commitment to giving back and empowering those in need.
Dr. Brian serves as an inspiration to aspiring entrepreneurs and professionals alike. With a powerful combination of legal acumen, business savvy, and a heart for social good, he continues to set new standards in the real estate and investment sectors. He remains steadfast in his mission to create opportunities, foster growth, and leave a lasting legacy of positive change in the global community.
Hence Dr. Brian's journey serves as a testament to the power of determination, compassion, and innovation. As we celebrate his achievements and aspirations, we are confident that the future holds even greater success for this visionary leader.
DR. BRIAN'S LEGAL BACKGROUND AND HIS PROWESS IN COMPLEX CONTRACTS AND IN-DEPTH UNDERSTANDING OF THE LEGALITIES INVOLVED IN PROPERTY AND REAL ESTATE DEALS PROVIDE A SENSE OF SECURITY FOR DEVELOPERS AND INVESTORS ALIKE.
As a leading real estate developer in Dubai, Fakhruddin Properties is set to redefine luxury with its upcoming project, Maimoon Gardens, which offers a blend of futuristic technologies and green living for a healthy and smart living.
We had an exclusive tour of the Experience Centre and met Yousuf Fakhruddin, the CEO of Fakhruddin Properties for a deeper understanding of the advanced technologies used in the project which will improve its residents' wellbeing.
Yousuf is a visionary leader who aims to revolutionize the real estate industry by blending futuristic technologies with green living for a healthy and smart lifestyle. Born and raised in Dubai, Yousuf has a deep-rooted connection with the city and a passion for creating exceptional living spaces.
After completing his Bachelor's in Economics in the UK, Yousuf returned to his family business in 2002. He initially started with trading, the original business of the company, and later ventured into real estate development. Fakhruddin Properties soon became synonymous with quality construction and functional living spaces. Notably, their Lake Central Tower on Marasi Drive has emerged as one of the most prestigious towers in the Business Bay area.
Yousuf's commitment to innovation and progress is evident in every project undertaken by Fakhruddin Properties. Recognizing the vast potential of AI, he believes that it holds far-reaching implications,
particularly in the realm of sustainability. With a focus on tackling air pollution, one of the pressing issues affecting the well-being of both mankind and the environment, Yousuf and his team are developing a new property that offers the cleanest air in Dubai.
Utilizing NASA-based technology, the new project integrates the unique Air Purification Technology called Airocide, which effectively removes pollutants from the air. Additionally, it features HEECO2R, an air purification technology that eliminates the risk of mold growth, ensuring healthier indoor environments. These advancements not only contribute to the residents' well-being but also align with Fakhruddin Properties' mission to create a platform for sustainable living.
Creativity is a driving force for Yousuf, who understands the importance of designing projects that cater to the modern lifestyle while maintaining practicality. His dedication to providing good-sized apartments that are both comfortable and functional showcases his commitment to offering residents an exceptional living experience.
By staying attuned to market demands and carefully selecting prime locations for development, Yousuf ensures that Fakhruddin Properties remains at the forefront of the industry.
Expansion plans and future partnerships are an integral part of Fakhruddin Properties' vision. Yousuf aims to become a market leader in practical sustainable developments, instilling a culture and behavior shift towards sustainable living.
The Maimoon Gardens project in JVC exemplifies this commitment. With its emphasis on sustainability, technology, outstanding amenities, and top-notch build quality, Maimoon Gardens attracts conscious investors seeking a luxurious and eco-friendly lifestyle.
Yousuf's fascination with technology and sustainability continues to drive his endeavors. He believes that embracing the latest technological advancements and exploring sustainable options are crucial steps towards creating a better future. With projects like Maimoon Gardens, Fakhruddin Properties offers residents a sustainable lifestyle that combines globalized luxury with ease and peace of mind.
It is evident that Yousuf's leadership and passion for excellence have positioned Fakhruddin Properties as a trailblazer in the real estate industry.
His dedication to innovation, sustainability, and providing residents with a superior living experience has not only redefined luxury but also created a platform for a sustainable future.
As Yousuf continues to inspire others to lead themselves and embrace creativity, together with his team, he remains a driving force in shaping Dubai's real estate landscape.
MASTERING THE ART OF BRIEF PITCHES TO THE MEDIA: AMPLIFY YOUR STORY'S IMPACT
In today's fast-paced news environment, time is an invaluable commodity. For PR professionals seeking media coverage, crafting a concise and impactful pitch is paramount. As I spend another day dealing with up to 10 media calls that have lasted twice as long, I feel its important to hone the message in. With so much on our plates, me and my journalist peers need to grasp the importance of a story instantly. To stand out in the crowd as a PR Professional and increase the likelihood of media pickup, it's crucial to make your pitch brief and compelling.
Start by clearly conveying why your story matters. Highlight the significance of the topic and its potential impact on the target audience. Journalists are more likely to pursue stories that resonate with their readers, viewers, or listeners. Paint a vivid picture of how your story connects with current events, societal trends, or local issues.
The first few sentences of your pitch must hook the journalist's interest immediately. Avoid long-winded introductions and get straight to the point. A compelling opening should contain the most captivating aspect of the story, intriguing the reader to read further. Think of it as an elevator pitch – captivating and concise.
Only include the most vital details in your pitch. Keep the focus on the core message and essential facts. Unnecessary information can dilute the impact of your story and make it difficult for journalists to discern its importance. Respect their time by cutting out fluff and presenting a clear, concise narrative.
Tailor your pitch to suit the preferences of the media outlet and journalist you are approaching. Familiarize yourself with their previous work and coverage areas. Addressing their specific interests and beats will make your pitch more appealing and increase the likelihood of media interest.
Present a unique angle or perspective on the story. Journalists are always looking for fresh and exclusive content. Make sure your pitch offers something new, different, or previously unexplored. A fresh take will make your story stand out amidst the multitude of pitches they receive daily.
Back up your claims with relevant data and credible sources. Statistics, research findings, and expert opinions can add credibility and depth to your pitch. This evidence will reassure journalists that your story is worth pursuing and can lead to a more comprehensive coverage.
After sending your pitch, give journalists a reasonable amount of time to review it. Avoid being overly persistent or pushy in your follow-up. If they show interest, promptly provide additional information or schedule interviews. Being responsive and professional in your communication can build trust and foster better media relationships.
Do understand that time is indeed at a premium in our world, and capturing the attention of journalists requires a brief and impactful pitch. By emphasizing the importance of your story, creating engaging opening lines, and providing only the most essential details, you can increase the chances of media pickup.
Remember to tailor your pitch, offer a compelling angle, and support your claims with data. Mastering the art of concise pitching will elevate your media outreach and help your stories find the spotlight they deserve.
Public relations (PR) plays a vital role in shaping and maintaining a positive reputation for businesses in the UAE. While our team at Coral Coast Public Relations have been promoting PR as an essential tool since 1999 in the GCC region with different entities, our experts have been nurturing both global and local business under the Coral Coast PR banner since 2014. Here are several ways in which PR can help your business thrive in the UAE:
PR helps create a favorable perception of your business among the target audience in the UAE. Through strategic communication and media relations, PR professionals can highlight your company's strengths, achievements, and contributions, fostering a positive image and enhancing credibility.
Our team have established relationships with journalists and media outlets in the UAE. By leveraging these connections, they can secure media coverage for your business, ensuring that your key messages and stories reach a wider audience. Positive media exposure enhances brand visibility and credibility.
In the event of a crisis or negative publicity, PR plays a crucial role in managing and mitigating the situation. PR professionals can help develop crisis communication plans, handle media inquiries, and communicate effectively with stakeholders to protect your company's reputation and minimize damage.
As an agency, our main annual CSR is focused on Autism, Art and startups. PR helps businesses in the UAE connect with the local community and build meaningful relationships. By participating in corporate social responsibility (CSR) initiatives, sponsoring community events, and engaging in philanthropic activities, your business can showcase its commitment to the community, creating goodwill and loyalty.
In today's digital age, PR integrates social media and influencer marketing strategies to reach and engage with the UAE's tech-savvy population. PR professionals can identify key influencers in your industry, collaborate with them to promote your brand, and leverage social media platforms to increase brand awareness and engagement.
The UAE has a business-friendly environment, and PR can help your business establish and maintain relationships with government entities. PR professionals can navigate the bureaucratic landscape, provide insights into government policies and regulations, and position your business as a valuable contributor to the UAE's economic growth.
PR can position your business as a thought leader and industry expert in the UAE. Through thought leadership articles, expert interviews, and speaking engagements at relevant conferences and events, PR professionals can elevate your company's profile, enhancing its reputation and influence.
We strongly believe that PR can support your business expansion efforts in the UAE by generating awareness in new markets and target segments. Through targeted media outreach, PR professionals can help you enter new sectors, launch products or services, and attract potential customers or investors.
In summary, PR serves as a strategic tool for businesses operating in the UAE, helping build a positive image, manage crises, engage with the community, leverage digital platforms, foster government relations, establish thought leadership, and drive business growth. By partnering with PR professionals, you can navigate the UAE's competitive market and effectively communicate your brand's value proposition to diverse stakeholders.
When we think of luxury, the focus point to consider is the brand itself. We cannot imagine luxury without brands. The brand is an integral part of luxury products and services as well as the dreams of the customers.
Customers have dreams, and brands make their dreams come true. Therefore, when people ask what a luxury brand is, often the reply is that it is the brand that makes people’s dreams come true.
Brands are important for business success. The goal of luxury management is to gain pricing power, which is the competitive condition that not only ensures high profits but allows the brand to grow while increasing the price. The intangible capital power of the brand, which is acquired through quality, creativity, and status, is the lever of this pricing power.
Intangible capital in this case are those fragile and valuable assets, which brands acquire with a strong foundation. In enterprises where commodity products and services are mass-produced, management is delegated easily, and brands can be sold to other companies easily. However, in luxury brands, it is the opposite; the product and service are linked to heritage, history, story, identity, creative talent, and majority of the time the vision of the families, as such cannot be transferred nor delegated easily.
Luxury is a luxury experience. Luxury products and services are the objects of the luxury brands. Only diamonds are luxury objects appreciated without brands - size and purity matter all the time. For everything else, there is no luxury without brands. Luxury brands go beyond the objects. It is created from the reputation made from its objects and its service within the social groups, which constitute the elite.
The brand is the social passport, both for the product and person. To be expensive is not enough to qualify as a luxury product; it must also be marked with a cultural symbol accepted as a social determinant.
This symbol is the brand when the brand itself has the reputation with the cultural and financial powers. In luxury, the brand comes first before the product. Most often, customers choose the brand first, then a product or service of the brand they chose.
Luxury brand is a brand first, and luxury second. It is not necessary to talk about the positioning. Luxury brands are powerful identities, which can reassure and seduce by the dream they create.
They offer a world of its own in which customers wish to dive themselves as the luxury customers dream to be a part of it. Luxury brand cultivates its uniqueness; it prefers to be loyal to an identity rather than continuously worry about superiority over an opponent or competitor. Even if the customers make the comparison to decide, the brand is not managed by seeking to compare itself to others.
Building a brand is building a unique, strong perception. In luxury, it must be inspired and inspirational. Identity of luxury brands contributes to building the identity of its customers themselves. Brands make the dreams of customers come true. In this equation, luxury brands play a very important role in consumers’ lives.
By Shereen Shabnam International Writer
Crisis situations can strike any organization unexpectedly, posing significant threats to their reputation, operations, and stakeholders. In times of crisis, effective public relations (PR) plays a pivotal role in managing the situation, mitigating damage, and rebuilding trust. My first crisis management plan was for Lufthansa more than 18years ago and it was one of the most exciting content documents I ever created.
A few years later, we did similar process plans for an architecture firm, when I looked after Air Arabia PR and for a retail giant – in each project, we delved into the essential functions of PR in crisis management and highlighted key strategies for successfully navigating through challenging times. Below is what we find key elements for businesses to consider.
One of the primary responsibilities of PR professionals is to proactively develop a crisis management plan before any crisis occurs. This plan should include clear protocols, designated spokespeople, and strategies for communication channels. By anticipating potential crises and preparing in advance, organizations can respond more swiftly and effectively when a crisis hits.
During a crisis, maintaining open and transparent communication is paramount. PR professionals serve as the bridge between the organization and its stakeholders, ensuring that accurate information is disseminated in a timely manner. Promptly address the crisis, share updates, and provide guidance to stakeholders through various communication channels, such as press releases, social media, and direct outreach. Transparent communication helps maintain credibility and fosters trust in the organization's ability to handle the situation.
The associated PR professionals are responsible for managing media relations during a crisis. They act as the organization's spokesperson, providing accurate information and responding to media inquiries promptly.
Establishing strong relationships with journalists beforehand can facilitate smoother communication during a crisis. PR professionals should also proactively reach out to the media, sharing key messages, updates, and addressing any misconceptions or inaccuracies in media coverage.
Effective crisis management requires thoughtful engagement with stakeholders, including employees, customers, partners, and the community. PR professionals must develop targeted messaging tailored to each stakeholder group. Engage with stakeholders
through various channels, such as town hall meetings, internal communications, social media, and dedicated helplines. By addressing concerns, providing updates, and demonstrating empathy, PR professionals can help rebuild trust and maintain support during and after the crisis.
PR professionals also play a critical role in managing the organization's reputation during a crisis. They monitor media coverage, social media conversations, and online platforms to gauge public sentiment and identify potential reputational risks.
It is evident that by actively addressing negative narratives and correcting misinformation, PR professionals can limit reputational damage. They should also coordinate with legal teams to ensure that the organization's public statements align with any legal obligations or restrictions.
When coordinating Crisis Response Teams, PR professionals often lead and coordinate cross-functional crisis response teams, bringing together representatives from various departments within the organization. This includes legal, operations, HR, and executive leadership.
By collaborating closely with these teams, PR professionals ensure a unified and cohesive response strategy. They facilitate the flow of information, provide guidance on messaging, and ensure consistent communication across all channels.
After the crisis subsides, PR professionals play a crucial role in conducting post-crisis analysis and learning from the experience.
They assess the effectiveness of the crisis management plan, identify areas for improvement, and update protocols accordingly. By incorporating lessons learned, organizations can enhance their crisis preparedness and response capabilities, better equipping themselves for future challenges.
In an era where reputations can be damaged in an instant, the role of PR in crisis management is indispensable. By proactively preparing for crises, facilitating transparent communication, managing media relations, engaging stakeholders, protecting the organization's reputation, coordinating crisis response teams, and learning from past experiences, PR professionals serve as the guardians of an organization's image during turbulent times.
Their strategic efforts are vital in effectively managing crises, preserving stakeholder trust, and steering organizations towards successful recovery.
As the world takes a relook at their consumption practices against the backdrop of the World Environment Day, the global tourism industry emerges as a key player that can make a lasting and meaningful impact on the environment, on people, communities and businesses if both the creators and consumers of tourism make the right kind of decisions, choices and investments geared towards attaining sustainability.
The glaring reality of the sector’s impact can be seen in statistics revealed by The World Counts platform, which indicate that tourists left more than 885 million tons of waste and consumed more than 1.7 billion litres of fresh water in 2023, while carbon emission is anticipated to grow 25% by 2030 as a result of tourist activities.
To reverse this impact by fostering more eco conscious practices, protecting endangered species, developing sound waste management technologies and reducing overconsumption, governments, local communities, tourism destinations, and NGOs around the world are collaborating closely.
In the Arab region, Sharjah has developed a pioneering model
in fostering sustainability in the tourism sector. Imbuing leisure, hospitality, tourism, art and culture with a nature-culture balance, and launching over 10 nature-based destinations in the past few years, with infrastructural design, innovation and management, that sufficiently address today’s sustainable development challenge, Sharjah has given us tangible examples of ecotourism good practices that can be replicated and adapted across the region.
After successfully attracting 1.4 million tourists in 2022, Sharjah is working towards accomplishing an ambitious goal of becoming the region’s leading ecotourism provider. The emirate has successfully leveraged its wide ranging topography and natural diversity spanning coastlines, mountains, the desert, wetlands, acacia forests, palm groves and mangrove reserves, as well as its vibrant urban centre to design unforgettable travel experiences that advocate for and encourage a more mindful approach to our favourite pastime – holidaying.
HE Khalid Jassim Al Midfa, Chairman of the Sharjah Commerce and Tourism Development Authority (SCTDA), says: “Sustainability can be best achieved when we make it a mindset, not just try to achieve
it through certain practices. In Sharjah, we believe in the importance of fostering such a culture and mindset in future generations, so that it continues to reflect in our approach and our conscious behaviour. Commitment to sustainability practices, particularly in tourism, leads to the development of a sense of responsibility in travellers - it creates a human - nature symbiosis and enables us to meaningfully participate in and contribute to our travel experiences, instead of just mindlessly consuming.”
The results of this approach are evident in an array of sustainable tourist destinations across Sharjah. Over the past years, the Mysk Moon Retreat in Mleiha has become a leading glamping destination that meets the highest luxury standards and at the same time the needs and expectations of ecotourism enthusiasts. The Mysk Kingfisher Retreat in Kalba, which is nestled amidst the 500-hectare protected Mangrove Reserve, has become a top favourite of wildlife and nature lovers, given the diverse wildlife of water birds and sea turtles the area boasts.
With the Sharjah Safari park project, the world’s largest safari outside Africa, the emirate offers a unique opportunity to explore wildlife in 12 different expansive environments that host more than 120 wild species
that make more than 50,000 animals. The Safari’s diverse vegetation encompasses 100,000 trees.
The Sharjah Desert park is one of the key destinations that has further enhanced the ecotourism appeal of the region. Visitors relish a truly unique opportunity to uncover the fascinating secrets of geological and botanical life in the desert of the Arabian peninsula, not far from Sharjah on the Al Thaid highway. The diverse ecosystem of the Wasit Nature Reserve, on the other hand, brings together coastal sand dunes, salt flats, ponds and lakes, while the Al Hefaiyah Mountain Conservation Centre and Wadi Al Helo provide vast landscapes that bring together historical architectural landmarks with wildlife ecosystems.
The developmental trajectory of the tourism sector in Sharjah testifies to the inclusive vision that the emirate has championed for decades to include sustainable and environment-friendly options in its cultural project. The emirate introduced the model of the Sharjah Sustainable City, the first sustainable residential community in the emirate which includes 1250 villas powered by renewable energy. The project is developed by the Sharjah Investment and Development Authority (Shurooq) and Diamond Developers across 7.2 million square feet in Al Rahmaniya district in Sharjah. It offers a lifestyle that aligns with the requirements of the future and aspires to achieve Net Zero Energy.
Recently we ventured out to spend a summer afternoon with Ian Alexander, General Manager KIZA Restaurant and Lounge who took the role as it gave him the opportunity to tell the story of African cuisine, which he believes is underrated, unknown, and misunderstood on a global scale.
Ian has been in the hospitality industry with a career spanning over 18 years. Born and raised in Cape Town, South Africa, Ian began his career in the hospitality field, working for prominent corporate brands such as Sun International and the Cape Town International Convention Center.
His ambition was always to work abroad and expand his career on a global scale so when he was approached by an agency working on KIZA Restaurant and Lounge, a Pan African restaurant in Dubai, he
took the challenge of taking Pan African cuisine to new heights in Dubai.
With a background in food and beverage, Ian saw it as a chance to be the voice for African cuisine and showcase its excellence. He embarked on a mission to revamp the restaurant's interiors, develop a new menu, and create brand-new experiences.
Ian's vision for KIZA is to bring African excellence to the forefront of the global stage. With Africa's rich cultural diversity and 54 countries, he aims to showcase the continent's music, fashion, arts, and culinary traditions. Ian and his team have already introduced elements from 16 different countries into their menu, including Tunisia and Morocco.
The KIZA team want to take people on a journey through Africa's diverse culinary landscape and challenge the perception that African food and beverages lag behind other cuisines.
One of the unique selling points of KIZA is that it is the only luxury casual fine dining African restaurant in DIFC. Ian takes pride in the hospitality and diversity of his team, which comprises members from various African countries, as well as other nationalities. They aim to
create a welcoming atmosphere where guests feel like they are entering a home and experiencing the warmth of African culture.
Although located in Dubai, Ian emphasizes that they can import ingredients from all over the world, including Africa, to maintain the authenticity of their dishes. They also collaborate closely with beverage companies and suppliers to ensure a genuine African experience.
Ian's goal is to build an inclusive and diverse community around KIZA. While being a luxury brand, they strive to offer competitive pricing and various experiences accessible to everyone. They want to take people on a journey through Africa's lands, seas, and hearts, incorporating homestyle cooking and dishes that evoke nostalgia for Africans and introduce others to the continent's rich culinary heritage. To further promote African culture, KIZA hosts African networking events and social gatherings, inviting people from diverse backgrounds to come together and experience the beauty of pan-African cuisine. They aim to be a representative of Dubai's inclusive nature and a platform for showcasing the global Africa.
In addition to their culinary offerings, KIZA presents a range of experiences such as Shisanyama Saturdays, featuring live DJs, MCs, dancers, and performers, and Sophiatown Sundays, a tribute to the glamorous era of African jazz and fashion, accompanied by live performances from The Spice Symphony, an all-female band.
Ian's passion for food and beverage stems from his love for entertaining people and creating memorable experiences. Over his career, he has gained extensive knowledge in various sectors of the industry, including hotels, casinos, convention centers, and restaurant groups. His aspiration is to pass on his knowledge to the next generation of hospitality professionals and contribute to the growth of the industry.
With a shift to digital transformation, enterprises face new challenges and opportunities for growth — from anticipating and meeting customers’ digital needs to mounting a strong defense against web-based attacks, overcoming latency issues, preventing site outages, and maintaining network connectivity and performance.
When optimizing the online customer experience, enterprises need to adopt a strategy that integrates robust site security, performance, and reliability. Although this strategy involves many components, here are five key considerations that can help businesses meet customer needs and provide a secure and seamless user experience:
Leverage DNS and DNSSEC support to maximize availability and uptime
Frequently referred to as the ‘phone book of the Internet,’ DNS (domain name system) translates domain names into numeric IP addresses and enables browsers to load Internet resources. As DNS attacks become more prevalent, businesses are starting to realize that a lack of a resilient DNS creates a weak link in their overall security strategy.
There are multiple approaches that companies can take to deploy a resilient DNS strategy. They can get a managed DNS provider that hosts all DNS records, offers query resolution at multiple nodes globally, and provides integrated DNSSEC support. DNSSEC adds a layer of security to the domain name system by adding cryptographic signatures to existing DNS records. Companies can also build additional redundancy by deploying a multi-DNS strategy — even if the primary DNS goes down, secondary DNS helps keep the applications online. Large enterprises that prefer to maintain their own DNS infrastructure can implement a DNS firewall in conjunction with a secondary DNS. This setup adds a security layer to the on-prem DNS infrastructure and helps ensure overall DNS redundancy.
Today, the majority of web traffic is served through Content Delivery Networks (CDNs), including traffic from major sites like Amazon and Facebook. A CDN is a geographically distributed group of servers that help provide fast delivery of Internet content to globally dispersed users and can also reduce bandwidth costs.
With servers in multiple locations around the globe, a CDN is able to distribute content closer to website visitors, and in doing so, reduce any inherent network latency and improve page load times. CDNs also serve static assets from cache across their network, reducing the number of requests being made to hosted web servers and resulting in lower bandwidth and hosting costs.
Minimize the risk of site outages by globally load balancing traffic
Maximizing server resources and efficiency can be a delicate balancing act. Cloud-based load balancers distribute requests across multiple servers in order to handle spikes in traffic. The load balancing decision takes place at the network edge, closer to the users — allowing businesses to boost response time and effectively optimize their infrastructure while minimizing the risk of server failure.
When securing web applications and other business-critical properties, a layered security strategy can help defend against many different kinds of threats.
• Web application firewall protection - A web application firewall, or WAF, protects web applications by filtering and monitoring HTTP traffic. Cloudbased WAFs are typically the most flexible and cost-effective solution to
implement, as they can be consistently updated to protect against new threats without significant additional work or cost on the user’s end.
• DDoS attack protection - A DDoS attack is a malicious attempt to overburden servers, devices, networks, or surrounding infrastructure with a flood of illegitimate Internet traffic. By consuming all available bandwidth between targeted devices and the Internet, these attacks not only cause significant service disruptions, but have a tangible and negative impact on business as customers are unable to access a business’s resources.
• Malicious bot mitigation - Sites may become compromised when targeted by malicious bot activity, which can overwhelm web servers, skew analytics, prevent users from accessing webpages, steal user data, and compromise critical business functions. By implementing a bot management solution, businesses can distinguish between useful and harmful bot activity and prevent malicious behaviour from impacting user experience.
• Protect your network infrastructure - It’s not enough to just protect web servers. Enterprises often have on-premise network infrastructure hosted in public or private data centers that needs protection from DDoS attacks, too. Many DDoS mitigation providers rely on one of two methods for stopping an attack: scrubbing centers or on-premise scanning and filtering via hardware boxes. The problem with both approaches is that they impose a latency penalty that can adversely affect a business.
A better way to detect and mitigate DDoS attacks is to do so close to the source — at the network edge. By scanning traffic at the closest data center in a global, distributed network, high service availability is assured, even during substantial DDoS attacks. This approach reduces the latency penalties that come from routing suspicious traffic to geographically distant scrubbing centers. It also leads to faster attack response times.
• Protect TCP/UDP applications - At the transport layer, attackers may target a business’s server resources by overwhelming all available ports on a server. These DDoS attacks can cause the server to respond slowly to legitimate requests — or not at all. Preventing attacks at the transport layer requires a security solution that can automatically detect attack patterns and block attack traffic.
In conclusion, creating a superior online experience requires the right security and performance strategy — one that not only enables enterprises to accelerate content delivery, but ensures network reliability and protects their web properties from site outages, data theft, and other critical attacks.
CYBERSECURITY AND DATA SOVEREIGNTY CONCERNS ARE TOP DRIVERS FOR PUBLIC SECTOR’S 5X GROWTH IN HYBRID MULTICLOUD DEPLOYMENTS OVER THE NEXT THREE YEARS
Nutanix, Inc. (NASDAQ: NTNX), a leader in hybrid multicloud computing, has announced the public sector findings of its fifth annual Enterprise Cloud Index (ECI) survey, which measures enterprise progress with cloud adoption.
The research reveals that public sector organisations plan to accelerate their hybrid multicloud deployments nearly five-fold over the next three years. Overall, public sector respondents expect to increase their general use of mixed-IT infrastructure to 73%.
Cybersecurity, data security, sovereignty, protection and recovery are top drivers of this group’s IT infrastructure purchasing decisions.
“Public Sector CIOs are universally modernising their IT environments to effectively serve their constituents, missions, and mandates'', says Sammy Zoghlami, SVP EMEA, Nutanix. “The COVID-19 pandemic has underscored the importance of agility to swiftly adapt to changing circumstances in government, education, and healthcare sectors. Recognising this need, public sector IT leaders are embracing diverse IT environments, encompassing data centres, edge computing, colocation, and various public clouds to meet their individual specific requirements. This approach offers the freedom to locate and move workloads and apps where they best meet their strategic priorities; however, it also brings new challenges, including complexity inherent in hybrid multicloud environments.”
• Public sector organisations expect to grow their hybrid multicloud deployments nearly five-fold. This group also expects to more than double its use of multiple public clouds (“multicloud”). Public sector respondents expect their use of all other IT operating models, such as on-premises infrastructure, to decline during this period.
• Cybersecurity and data sovereignty are the biggest IT infrastructure investment drivers. Among those in the public sector, cybersecurity and data sovereignty—the ability to comply with national rules for data storage and control—tied as the top criterion, at 13% each. Cost was mentioned least often.
• Mixed environments create new challenges for data management, as the value and volume of data in the public sector continues to skyrocket. Top challenges include data analytics and orchestration, data protection and recovery, and data storage costs. The findings also indicate a visibility
capabilities gap for all data residing across the extended IT infrastructure. There is room for improvement in the availability of integrated tools for hybrid IT operations, as IT shops can’t manage, secure, synchronise, or analyse what they can’t see.
• The overriding driver of application movement among ECI public sector respondents in the past year was to improve data security. Nearly all respondents in the global public sector (98%) indicated that they had moved applications between IT infrastructures in the past 12 months, and 47% cited a desire to improve their company’s security posture or their ability to meet regulatory requirements as a reason (Figure 6). Improving data security was also the top reason for moving applications among all ECI respondents, cited by a similar percentage (46%). The hope of accelerating data access speeds was a moderately distant second reason for application mobility among public sector respondents (39%), followed by a wish to integrate with cloudnative services, such as AI and machine learning (38%).
• Controlling IT costs. Most respondents rank controlling costs high on their list of challenges. For example, 86% of public sector respondents and 85% of respondents globally described cloud cost control as a challenge with managing their current IT infrastructures, and more than a third of each group—36% of public sector organisations and 34% of global respondents— said it was a "significant" one.
Increased infrastructure diversity, along with a heightened emphasis on data storage, management, security and services, is driving all public sector IT pros to seek hybrid operations that unify private and public infrastructure. Nearly all respondents, including 95% of public sector respondents, expressed a desire to have a single place to see and manage the many aspects of their diverse infrastructures. As these capabilities emerge, respondents will gain access to unified tools that deliver visibility into where all data resides, allow IT teams to holistically manage their applications and data, and let them make adjustments as needed to meet ever-shifting requirements for data security, backup, compliance, performance and cost.
For the fifth consecutive year, Vanson Bourne conducted research on behalf of Nutanix, surveying 1,450 IT decision-makers around the world in December 2022 and January 2023. This report is supplemental to the global 5th Annual Enterprise Cloud Index master report and focuses on cloud deployments in the global public sector, which includes federal/national government organisations, and state & local government organisations, public educational institutions, and public healthcare organisations. It highlights the cloud plans, priorities, challenges, and experiences of IT professionals in the public sector around the world and how they compare to the full, cross-industry global response pool.
With over 35,000 active partners and 450,000 endcustomers serviced by our ProPartner network globally, Veeam’s channel gives businesses access to unrivalled expertise and knowledge. Our interactions with channel partners throw up a lot of interesting insights that give an indication of where the market is headed and what players in this space need to do in order to stay competitive.
Instead of seeing cloud as a threat, partners should recognize the clear preference that customers have for these solutions. With the launch of multiple datacenters by hyperscalers like Microsoft, AWS and Google, we continue to see a very high interest from them to further invest in the region. Our partners are looking for new ways to generate revenue streams by routing their customers to the public cloud marketplaces. Furthermore, some of our partners are either building their own datacenters or leveraging local service providers to offer their own cloud services. Partners should look to align with vendors that give them the opportunity of leveraging a hyperscaler’s marketplace to sell the vendors’ licences as well as those vendors that have specialized cloud service provider programs that offer the entire portfolio as-a-service.
This is one of the hottest trends in the market today. According to the Veeam Data Protection Trends Report 2023, “85% of organizations suffered at least one cyberattack in the past 12 months, an increase of 76% compared to 2022”. In the case of ransomware, which is becoming increasingly prevalent, while many organizations may say that ‘ransomware is a disaster’ and therefore include cyberattacks within their Business Continuity or Disaster Recovery (BC/DR) planning, the actual interaction between the teams leaves much to be desired. As per Veeam’s 2023 Ransomware Trends Report, 60% of organizations surveyed believe either ‘significant improvement’ or ‘complete overhaul’ is needed between the Cyber and Backup teams. An alarming statistic from the report is that 21% of respondents that fell victim to ransomware, paid the ransom but could not recover data. These percentages are scary, considering the fact that cyberattacks are becoming very aggressive and hackers are getting more relentless. Channel organizations noticing this trend have started developing their capabilities in cyber security solutions and consultancy, to help organizations devise a solid cyber preparedness strategy. Partnering with vendors that offer market leading solutions in data protection and ransomware recovery offers partners a great opportunity of highlighting the criticality of data protection as part of an overall cyber security strategy and providing customers with technologies to ensure that their IT operations and businesses don’t suffer downtime.
AI is now central to the way we live. The recent pandemic has taught us how enterprises that ignored emerging trends in artificial intelligence found it hard to survive the changing workplace environment and market dynamics. AI continues to be one of the biggest trends and will be an ongoing focus in the future as more and more businesses adopt the technology in order to stay relevant and competitive. What AI applications to adopt and how to integrate that within businesses will be definitely on the roadmap of our partners, whether it be to optimize internal processes and automate
operations, or to create better customer engagement. It is also important to remember that AI is a double-edged sword. On one hand its value to business is undeniable. But on the other, there are risks that may extend far beyond the intended use - privacy violations, discrimination, accidents/ potential loss of human life, national security – the list goes on. Partners intending to develop competencies in the area of AI must approach the technology in a pragmatic manner, and work with organizations to develop enterprise-wide controls to guide the development and use of AI systems, including policies, procedures, worker training, and contingency plans.
IT environments are getting more and more complex and IT leaders are facing multiple challenges. They are building and supporting increasingly complex hybrid environments. They are under so much pressure to integrate the latest market trends, but lack the right talent, from a numbers, as well as skills perspective. And this is where channel partners can plug the gap. Offering services as part of their portfolio is very crucial for partners to maintain a healthy and profitable business. Upskilling the existing workforce and hiring good talent is indispensable in achieving this objective. Partners can play a big role in supporting customers through their digital transformation journey - from consulting and design services to post sales and implementation services. At Veeam, we fully rely on our partners to deliver services through Veeam Authorized Service Partner (VASP) program which is designed only for very highly skilled services partners.
When it comes to channel partner related pain points, we see that the rise of digital transformation is met with a glaring gap in the relevant skillsets needed for the future of work. In a survey by Gartner a couple of years ago, it was cited that leaders and IT executives see the talent shortage as the most significant adoption barrier to 64% of emerging technologies. If those challenges are not tackled, partners will face the risk of simply becoming obsolete.
Partners should view upskilling and reskilling employees as key priorities. In order to upskill their employees, they need to start by defining their business framework, which should include 8 key components as per ‘IDC Industry view 2023’ – 1) Switching from Resell to aaS, 2) Having the right Technology Portfolio, 3) Specialization, 4) New Go-To-Market (such as marketplace), 5) Customers (access to C-suite), 6) Competition (creating smart partnerships), 7) Ecosystem (creating synergies) and 8) Solutions. I believe this is a great tool that partners can use to design their strategies and develop their key priorities this year and beyond. I always advise my partners to be the best at what they do.
Focus and specialization are key to having a profitable business, and this can be achieved by creating smart synergies within the right ecosystem and by investing in the right talent. Vendors have a key role to play in helping partners in this area by supporting them through training and certification programs that increase skill specialization and diversification that help differentiate the partner´s offering in the market. In this way partners can scale their business models and address the needs of their customers in a very flexible and customized way. When looking to collaborate with vendors, besides the technology aspect, channel companies need to pay attention to a vendor’s partner program. All programs don’t have equal merit. Channel organizations need to collaborate with vendors whose partner programs centre around partner profitability and motivate and engage channel partners to create more value for customers.
PROVEN Robotics, a leading provider of robotic solutions worldwide, announced the successful integration of natural language artificial intelligence (AI) technology, ChatGPT, into its cutting edge humanoid robot, Pepper. A regional first, the significant milestone offers several key benefits and solidifies the company’s position as an industry pioneer. PROVEN Robotics also announced a partnership with one of the largest chemical manufacturing companies in the world - the deal saw the Saudi-based chemicals specialist leverage PROVEN Robotics’ advanced robotics solutions at two of its events in the Kingdom.
Since its arrival in the market, ChatGPT has stirred far-reaching debates and has already made a significant impact due to its potential to profoundly impact a number of sectors, and revolutionize how people view and interact with AI. The integration of ChatGPT with Pepper demonstrated the innovative spirit of the PROVEN Robotics development team, and simultaneously presented an incredible opportunity to demonstrate the ground-breaking capabilities of both ChatGPT and Pepper.
“The combination of an advanced AI language system with our highly effective Pepper robotics platform provides a unique proposition for a wide range of applications, from customer service and entertainment to education and research. The ability to seamlessly integrate advanced language capabilities with the physical agility of Pepper has exciting potential, and reinforces PROVEN Robotics’ standing as a leader in the industry,” explained Mohammed Aldousari, Regional Robotics Lead at PROVEN Robotics.
By leveraging the advanced language capabilities of ChatGPT, the PROVEN Robotics development team was able to overcome some of the robot’s limitations and took its conversational abilities to new heights. The integration of the two technologies signifies a tangible step forward in the evolution of humanoid robotics, while showcasing the innovative spirit of the team at PROVEN Robotics.
The integration of ChatGPT in Pepper offers several significant benefits including: improving Pepper’s natural language understanding, enabling the robot to understand a wide range of human inputs and to respond naturally; encouraging flexible and personalized communication, so the robot can engage in open-ended conversations with users in an array of environments; boosting Pepper’s entertainment capabilities by enabling it to create interactive games, stories and other forms of entertainment; growing the educational applications that Pepper offers thus making it a more effective tool for learning, while also enhancing the assistive capabilities Pepper features. The latter enables Pepper to better assist people with disabilities by providing more human-like responses, and enabling it to understand more specific requirements.
PROVEN Robotics’ industry leading solutions was recently demonstrated through its partnership with a prominent chemical manufacturing company. The client leveraged PROVEN Robotics’ cutting-edge solutions across two of its key events, thus providing its employees and customers with rich experiences. At the first event, PROVEN Robotics unveiled its Pepper,
Bellabot, KettyBot, and Double 3 robots to the client’s employees. Pepper welcomed them and engaged in quiz sessions, while the other three robots distributed gifts, food, and beverages. The robots were tailored specifically to meet the needs of the client and its visitors and increased visitors’ awareness of the company.
The second event was a Year End Meeting event for the client’s VPs around the globe. This event saw Pepper engage with attendees in a friendly manner and effectively fielded many queries. In this instance, the multipurpose KettyBot displayed the organization’s details on its large display, while BellaBot delivered food and beverages to guests.
“Our partnership with one of the largest chemical manufacturing companies in the world, which saw the rollout of our advanced robotics solutions at their key events in Riyadh, Jubail and Yanbu, proved without a shadow of a doubt that our robots could contribute to significant events. We thank our client for their trust and cooperation and look forward to building a productive partnership going forward. We are yet to leverage the full potential of robots and what they can bring to communities and businesses, however this was a fantastic proving ground and a stepping stone to a brighter future,” concluded Aldousari.
The integration offers several benefits including improving Pepper’s natural language understanding and encouraging flexible and personalized communication
Organizations are facing an uphill battle. The volume of cyberattacks has risen year-on-year, with a 38% increase in 2022 compared to the previous year. In the UAE alone, an organization is being targeted on average 1403 times per week over the last six months. Supply chain attacks continue to challenge organizations. Zero-day vulnerabilities are being uncovered daily, with the most recent prolific incident being the 3CX compromise found in March 2023. The geopolitical landscape has never been more fractured in response to the Russo-Ukraine war, and ransomware has evolved beyond classic encryption to more sophisticated data extortion. All of this has created the perfect conditions for cybercriminals to thrive and for businesses to stay out of danger.
So, what is the solution? In today's interconnected world, where digital technologies play a vital role in business operations, organizations need a proactive and comprehensive approach to cybersecurity, one that goes beyond traditional preventative measures. Enter cyber resilience:
the ability of organizations to withstand, respond to, and recover from cyber incidents while maintaining essential operations and protecting critical assets. Cyber resilience is not just about dealing with threats, it’s about the board’s overall ability to make informed decisions on how to mitigate risk and ensure that data is protected. With such a tall order, the question is - where do you even begin?
Many organizations opt for widely recognized guidelines and standards as a starting point to establish a common framework for cybersecurity and risk analysis. Two prominent tools are the National Institute of Standards and Technology (NIST) framework and the MITRE ATT&CK framework. These provide organizations with structured approaches to identify, protect, detect, respond to, and recover from cyber threats. By adhering to these frameworks, businesses can enhance their overall cybersecurity posture and strengthen their ability to withstand potential attacks.
To implement such frameworks effectively, organizations should first assess their current cybersecurity capabilities and identify any gaps or vulnerabilities. This will help determine which framework is most suitable for their needs. Next, they need to establish a dedicated team responsible for overseeing the implementation and ongoing management of the framework. This team will map the framework's controls and guidelines to the organization's existing infrastructure and processes, ensuring the framework is aligned with the specific requirements and risks the business faces.
In the European Union (EU), recent developments have also highlighted the growing emphasis on resilience. The EU's Network and Information Security (NIS) Directive, implemented in 2018, requires organizations to adopt appropriate measures to ensure the security and resilience of their network and information systems. Furthermore, the EU Cybersecurity Act, enacted in 2019, establishes a framework for the certification of cybersecurity products and services. These developments demonstrate the EU's commitment to enhancing cybersecurity at both the organizational and regulatory levels.
The unfortunate truth is cybersecurity frameworks alone are no longer enough to protect organizations in a world where threats and data breaches are more than one-off occurrences. After all, cybercriminals do not care about frameworks – they care about breaking through a network’s defenses. Robust, proactive, and preparatory work is needed to ensure that businesses can mitigate these threats, reduce their overall risk posture, and orchestrate rapid-response remediation when required.
While traditional cybersecurity measures primarily focus on threat detection and mitigation, adopting a prevention-first approach is crucial when it comes to shoring up resilience.
Resilience refers to an organization’s ability to not only detect and mitigate threats but have real-time visibility over their networks and the ability to anticipate threats and execute rapid-response measures that reduce or eliminate downtime.
Rather than solely relying on reactive measures, organizations need to proactively build robust defenses that can withstand potential attacks. This approach emphasizes the importance of identifying vulnerabilities, implementing strong security controls, and continuously monitoring and improving security practices. To effectively address the challenges of the digital age, organizations should embrace the three C's and ensure their solution is comprehensive, consolidated, and collaborative.
Comprehensive security measures entail a holistic approach, encompassing all aspects of an organization's infrastructure, applications, and data. This includes implementing access controls, regular patching, and encryption protocols, among other measures.
Consolidation refers to the integration and centralization of security tools and technologies. A study conducted by Check Point and Dimensional Research found that 49% of all organizations use between 6 and 40 point security products, while 98% of organizations manage their security products with multiple consoles, creating vulnerability gaps and visibility blind spots.
By reducing the number of disparate solutions and unifying security operations, organizations can achieve greater visibility and control over their security landscape at a time when network footprints are rapidly expanding. This enables more efficient threat detection, response, and recovery processes.
Collaboration highlights the importance of taking a cohesive and joined-up approach to threat detection and mitigation. If one endpoint is compromised, all areas of the organization – including its software supply chain – must mobilize from a security perspective to ensure the threat is contained and cannot spread laterally within the network or impact customer organizations as part of a supply chain attack. Realtime threat intelligence from enforcers, cyber analysts, and the broader cybersecurity community must also be pooled to ensure that the most up-to-date threat information is available to all.
The concept of cyber resilience goes beyond traditional cybersecurity. It encompasses an organization’s ability to withstand and recover from cyberattacks. While cybersecurity focuses on preventing and detecting attacks, resilience aims to build a fortified environment that can withstand potential threats. In essence, it involves building that automated barricade rather than relying on an under-resourced army to detect and respond to attacks.
Resilience acknowledges that no security system is perfect, and breaches can occur despite robust preventive measures. Therefore, organizations must focus on building redundancies, developing incident response plans, and establishing backup and recovery mechanisms to ensure business continuity even in the face of a successful attack.
The modern threat landscape requires businesses to go beyond traditional cybersecurity measures and embrace resilience as a critical component of their security strategies. By adopting a prevention-first approach, leveraging comprehensive, consolidated, and collaborative security measures, and understanding the importance of cyber resilience, organizations can better protect their assets and mitigate the potential impacts of cyber threats. As the digital landscape continues to evolve, businesses must stay vigilant, adapt to emerging challenges, and prioritize resilience above all else. After all, it is better to build your barricades before your army.
By Shereen Shabnam International Writer
During a recent visit to Ancona, we learnt about the magnificent CRN M/Y RIO is the latest true-custom steel and aluminium superyacht by CRN, an entirely bespoke nautical work of art with an unmistakable pursuit which is to make on-board life uniquely pleasurable.
The taut, flowing hull lines and near-vertical bow bear striking testament to her remarkable elegance and dynamic, sporty personality. The new 62-metre beauty is the fullest expression of the Ancona yard’s artisanal skill, design expertise and fine construction quality.
RIO was designed and built by CRN in close collaboration with design and architecture studio Omega Architects, who created the exterior concept, and designers Pulina did the styling inside.
TWW Yacht Management, representing the owner, has provided integral technical consultancy with survey and project management oversight throughout the final stages of construction and onward through the operational management.
Created to her owner’s vision, CRN M/Y RIO exudes a supreme harmony
between the ample interior and exterior spaces, evoking a strong sense of fluidity, an impression of even greater volume and a perceptual and functional unity between inside and out.
The generous full-height windows form a visual continuum in sync with the elegant exterior architecture. They offer a delightful play of reflected shimmer, bathing the spaces in light and enabling constant direct contact
with the sea. The main aft deck profile revels in the harmony of designer Frank Laupman’s signature arches, which protect the deck and assure guests’ privacy while framing superb views from the side and stern.
At 62 metres long and 11.2 metres in the beam, this 4-deck yacht comfortably accommodates up to 12 guests in the owner’s suite and 5 guest cabins. These are comprised of 2 full-beam VIPs – one on the main deck forward, the other on the lower deck and 3 suites on the lower deck, namely 2 doubles and a twin, served by a lift to all decks. There are also 9 cabins for the 15 crew.
This true-custom yacht has an unmistakable pursuit: to make on-board life uniquely pleasurable. The owner can enjoy the harmonious distribution and quality of the spaces, with a smooth, fluid layout designed specially to unite the many large indoor and outdoor living areas seamlessly in masterly style, where natural light reigns supreme.
Like all yachts built by CRN, this one is yet another masterpiece with its own unique look and features that are designed to impress.
Air Arabia has recently been garnering accolades for its exceptional service and seamless travel experience. From hassle-free airport transfers to comfortable seats and attractive loyalty programs, Air Arabia has established itself as a preferred and affordable choice for travelers.
Let's dive into the highlights of a recent journey with Air Arabia, showcasing their commitment to customer satisfaction. Our journey began with a smooth pick up in Dubai with Sayara Car Rental, a trusted partner of Air Arabia. Upon arriving at Sharjah Airport, the experience began on a positive note as the convenient and commendable service provided by Sayara Car Rental set the tone for an enjoyable journey.
Our check-in process at the Air Arabia was efficient and enhanced with the Hala Service. We also had access to the Business Class Lounge at Sharjah Airport that offered exceptional food, facilities and service.
Once on board, the generous 32 inches of legroom was comfortable and allowed us to stretch out and relax. The flight offered a selection of snacks and meals, including the delicious spinach ravioli we enjoyed, ensuring a satisfying culinary experience. Air Arabia's SkyCafe aims to cater to diverse
palates, further enhancing the journey and leaving passengers content. Air Arabia recognizes the importance of entertainment during flights.
With their complimentary inflight entertainment system, SkyTime, passengers can access a variety of movies, TV shows, and music through their personal smart devices. Whether catching up on favorite series or indulging in some reading, we had a pleasant and engaging travel experience.
To reward loyal customers, Air Arabia offers the AirRewards loyalty program. By signing up, travelers can earn up to 10% cashback in the form of points, which can be redeemed for flights, meals, seats, and more.
This generous program adds value to the travel experience and encourages passengers to choose Air Arabia for their future journeys.
For those seeking complete vacation packages, Air Arabia Holidays is an ideal choice as travelers can save up to 30% on holiday packages, including return flights and hotel stays.
With exceptional service from partners like Sayara Car Rental and Hala Service, along with comfortable flights, delightful dining options, and entertainment choices, Air Arabia ensures that travelers feel relaxed and well taken care of throughout their journey.
Additionally, the AirRewards loyalty program and Air Arabia Holidays add further value to the overall travel experience. For those planning their next adventure, Air Arabia is indeed a compelling choice.
During a recent visit to Emilia-Romagna, we found some extra time in Bologna, a captivating city that seamlessly blends history, culture, and gastronomy and it brought back many memories of both recent and past visits to this vibrant part of Italy.
Bologna offers travelers a captivating mix of architectural marvels, vibrant markets, and mouthwatering culinary delights. We take you on a journey through what we feel are the best places to visit in Bologna.
Start your exploration of Bologna at Piazza Maggiore, the city's main square and a bustling hub of activity. Admire the magnificent Basilica di San Petronio, one of the largest churches in the world, and marvel at the intricate architecture of the Palazzo dei Banchi and Palazzo d'Accursio. The square is also home to the iconic Fountain of Neptune, a symbol of Bologna's artistic and cultural heritage.
Embark on a journey to the sky by climbing the Asinelli Tower, the tallest of Bologna's iconic leaning towers. Enjoy panoramic views of the cityscape and surrounding hills, and learn about the intriguing history behind these medieval structures. For those seeking a less crowded experience, the Garisenda Tower offers an equally enchanting ascent.
Step inside the Basilica di San Domenico and immerse yourself in a world of religious devotion and artistic grandeur. Admire the stunning works of art, including the tomb of Saint Dominic, adorned with masterful sculptures and precious marble. The peaceful ambiance of this sacred site offers a serene respite from the bustling city streets.
Experience the rich academic heritage of Bologna at the Archiginnasio, once home to the prestigious university. Marvel at the intricately decorated anatomical theater and the historic library, filled with ancient manuscripts and scholarly treasures. This magnificent building is a testament to Bologna's intellectual prowess throughout the centuries.
No visit to Bologna is complete without indulging in its culinary delights. Head to the Mercato di Mezzo, a vibrant food market filled with stalls offering fresh produce, regional delicacies, and traditional dishes. Sample local favorites like tortellini, mortadella, and tagliatelle al ragù, accompanied by a glass of local wine. Let your taste buds embark on a gastronomic journey through the flavors of Bologna.
Escape the bustling streets and find tranquility at the Santo Stefano Basilica, a complex of seven interlinked churches. Wander through the peaceful cloisters, admire the ancient architecture, and soak in the spiritual ambiance of this hidden gem. The courtyards and hidden corners offer a serene retreat for contemplation and relaxation.
Bologna's rich history, vibrant culture, and culinary delights make it a must-visit destination for travelers seeking an authentic Italian experience. From the grandeur of Piazza Maggiore to the flavors of Mercato di Mezzo and the serenity of Santo Stefano Basilica, this enchanting city offers a wealth of treasures to explore.
Immerse yourself in the charm of Bologna, and let its architectural wonders, cultural heritage, and mouthwatering cuisine leave an indelible mark on your travel memories. We flew to Bologna with Turkish Airlines via Istanbul which allowed us to have a stopover holiday as well with seamless connections and ideal travel times.
Emilia-Romagna is a region renowned for its rich culinary traditions, stunning landscapes, and its close association with luxury automobile manufacturers. During a recent visit, we checked out the Dallara Factory & Academy, the Maserati factory, Casa Maria Luigia where we tried a curated dinner with Chef Massimo Bottura, had multiple Ferrari experiences, and visited the Lamborghini Museum and the Pagani museum and factory.
We started the day with a visit to the Dallara Museum followed by the Dallara Factory and Academy, explored the world of motorsport engineering and witnessed the craftsmanship behind the creation of high-performance racing cars.
After a spot of lunch in the mountains, we headed to the nearby town of Modena for a guided tour of the Maserati factory and discovered the meticulous production process of their cars. We also spent some time interacting with the new CEO of Maserati and listening to his plans to elevate the brand further.
In the evening, we enjoyed a dinner curated by Casa Maria Luigia, the culinary project of renowned Chef Massimo Bottura. We enjoyed touring the one site cellars where Chef Massimo houses barrels of balsamic vinegar and indulged in a unique dining experience featuring the flavors of Emilia-Romagna.
The next day, we experienced the thrill of driving a Ferrari F488 at the Modena Racing Track and enjoyed a high-speed driving session under the guidance of professional instructors. Following our driving experience, we savored a delicious lunch at the Cavallino Restaurant, known for its delectable local cuisine.
Soon after, we embarked on a guided tour of the Ferrari Factory in Maranello, getting insights into the manufacturing techniques and precision engineering that make these iconic cars. We continued our Ferrari journey with a visit to the Ferrari Museum, showcasing the rich history and evolution of the brand and admired a collection of classic and modern Ferrari models.
We spent most of our visit exploring the small towns and one afternoon, checked out the Opera 02, which offers a unique and immersive experience centered around the world-famous balsamic vinegar. After a delightful lunch, we indulged in another captivating tasting journey that highlights the artistry and complexity of traditional balsamic vinegar production.
Similar to what we experienced with Chef Bottura earlier, we had a tasting experience at Opera 02 of balsamic vinegars, ranging from young and vibrant to aged and velvety. Each sample unveiled a symphony of flavors, from sweet and tangy notes to the delicate balance of acidity and richness.
Another highlight of the trip to this region was visiting the Lamborghini Museum. We explored in the world of Lamborghini, the legendary cars and their iconic designs. It was my second visit and this time around; I found the museum more developed and with more cars than before.
A highlight of our trip was a tour of the Pagani factory as although I have met and interviewed Mr. Pagani in the past, I had never visited the Pagani Museum and factory during my previous visits to the region. The visit was insightful and we witnessed the meticulous craftsmanship that goes into creating the exclusive and luxurious Pagani models.
Before heading to Bologna, we spent an afternoon in Modena City to experience and view the Cavallino Classic Parade that showcases a stunning array of vintage and modern cars. We enjoyed the festive atmosphere and admired the beauty of these iconic vehicles. After a well-rested night in Bologna city, we had a whole morning of retail therapy before the flight. It was certainly difficult to say farewell to Emilia-Romagna and it is a city that will always have a special place in my heart.
From the UAE, it is easy to get to Bologna. Being an avid traveller, I prefer to combine a few destinations and Turkish Airlines has attractive offers regularly to European destinations with a stopover in Istanbul. The airline has daily flights to Istanbul from Dubai with easy connections to cities like Bologna.
By Eric Dury Editor in Chief
Nestled in the heart of northern Italy, the Brescia region beckons with a mesmerizing blend of ancient history, captivating landscapes, and delectable culinary treasures. As I embarked on an unforgettable journey through this enchanting realm, I found myself immersed in hidden gems and breathtaking sights, all beginning with the moment I touched down at Bergamo Airport, courtesy of Air Arabia.
A short drive from the airport led me to L'Albereta, a true gem discreetly tucked amidst the undulating hills of Franciacorta. For two blissful days, I enjoyed an ambiance of opulence and tranquility, ensconced by sprawling vineyards and lush greenery. Every corner exuded a sense of serenity, accentuated by world-class cuisine that tantalized my taste buds. A soothing spa massage added a layer of rejuvenation, while evenings were graced with stunning views of the idyllic countryside.
For those with a penchant for shopping, Franciacorta Village offers an irresistible haven. This charming village boasted a delightful array of renowned Italian and international brands, from chic clothing to stylish accessories. It was here that my better half succumbed to the allure of retail therapy, treating herself to well-deserved indulgences.
The highlight of my expedition came in the form of Lake Iseo, an exquisite gem hidden from the masses. Its tranquil ambiance and pristine beauty enveloped me as I sailed across its crystalline waters.
The ethereal surroundings and a leisurely stroll on Monte Isola, the largest lake island in Europe, provided a momentary escape from the rigors of modern life.
Exploring Brixia, an archaeological Roman treasure trove, transported me back in time. Wandering amidst well-preserved ruins, I marveled at intricate mosaics that whispered tales of a bygone era. With every step, the once-bustling Roman city revealed its secrets, inviting me to envision life as it once thrived. The rich cultural heritage of Brixia left an indelible imprint, inspiring awe and reverence.
The Mille Miglia Museum was a pilgrimage to a realm of automotive excellence that captivated the heart of my wife who is a motoring journalist and Jury for the World Car Awards. Here, one can delve into the storied history of the Mille Miglia, a legendary thousand-mile race that captivated the world. The meticulously restored vintage cars stood as testaments to the race's iconic moments, inviting visitors to delve into a world where speed and passion converged.
A fascinating revelation awaited at the Borgo il Mezzanino Country House, where the intricate world of bees took center stage. Delving into the importance of these industrious creatures in our ecosystem was a truly enlightening experience. The resident chef's culinary artistry showcased the sweet rewards of on-site honey, culminating in
a magical dinner set amidst natural surroundings, illuminated by soft lights.
My final days unfolded at EALA, a hidden gem nestled in the heart of the countryside, overlooking the tranquil expanse of Lake Garda. This charming abode offered not just comfortable accommodations, but a warm embrace and an awe-inspiring view that etched itself into memory. The magical walk from EALA to Limone sul Garda was a delight, guided by the shimmering waters of the lake.
The picturesque town of Limone sul Garda awaited, its colorful houses and charming shops exuding a Mediterranean allure. The streets, adorned with quaintness, led me to the Limonaia del Castèl, a historic lemon grove that stands as a testament to the region's agricultural heritage. The experience was nothing short of captivating, offering insight into the age-old practices that shape the region's identity.
Reflecting upon my journey, I couldn't help but appreciate the seamless travel experience that Bergamo Airport provided, including its inviting lounge that offered respite and comfort.
In a world bustling with travel options, the Brescia region stands
apart as a treasure trove of history, natural wonders, and gastronomic pleasures. From the moment you set foot in Bergamo airport, your senses will be captivated by the myriad experiences that await. Whether you're exploring ancient ruins, unwinding by tranquil lakeshores, or immersing yourself in the charm of quaint towns, Brescia promises an unforgettable journey that leaves an indelible mark on your heart and soul.
By Shereen Shabnam International Writer
Irecently had the pleasure of experiencing the Biologique Recherche Facial at the Chi Spa, located within the luxurious Shangri-La Dubai. As a regular visitor to the hotel,and a member of their health club, I was excited to try out this personalized facial treatment that promised to purify and stabilize my skin's sensitivity, reduce fine lines, and de-congest acne-prone skin.
The Chi Spa at Shangri-La Dubai is truly a haven of tranquility and relaxation. With its serene ambiance and soothing atmosphere,
it offers the perfect escape from the hustle and bustle of daily life. The spa's commitment to providing exceptional wellness and leisure facilities is evident from the moment you step inside.
The Biologique Recherche Facial is a 75-minute indulgence of pure bliss. From the moment I settled onto the comfortable treatment bed, I knew I was in for a treat. The skilled therapist began the facial by thoroughly cleansing and analyzing my skin to tailor the treatment specifically to my needs. This personalized approach ensured that every step of the facial was customized to address my skin concerns.
The facial incorporated a combination of gentle techniques, deep cleansing, and extraction to purify and de-congest my skin. The therapist's expert hands worked their magic, leaving my skin feeling refreshed and rejuvenated. The treatment also included a luxurious
facial massage that helped to stimulate circulation and relax my facial muscles.
One of the standout features of the Biologique Recherche Facial was the use of high-quality Biologique Recherche products. Known for their innovative formulations and potent active ingredients, these products worked synergistically to nourish and revitalize my skin. I could feel the difference as my skin appeared more radiant and hydrated after the treatment.
The price of AED 560 per person for a 75-minute session is well worth it considering the personalized attention, top-notch service, and exceptional results. The Chi Spa truly delivers on its promise of providing a rejuvenating and transformative experience.
The Shangri-La Dubai itself is a sanctuary of luxury and comfort. Situated in a prime location, it offers easy access to popular attractions such as the Dubai Mall and City Walk. Whether you are looking for a place to relax and unwind, indulge in delicious dining options, or take advantage of premium wellness facilities, the hotel caters to all your needs.
The Biologique Recherche Facial at the Chi Spa, Shangri-La Dubai, is a must-try experience for anyone seeking a luxurious and personalized skincare treatment. From the serene ambiance to the skilled therapists and high-quality products, every aspect of the facial exceeded my expectations. Treat yourself to this indulgent experience and leave feeling refreshed, rejuvenated, and glowing.
Bookings can be made on 04 244 1405 or via spa.sldb@shangri-la.com from 9am to 12am.
With a history of two Michelin stars restaurant and a 7-star hotel, team Opxe Investment LLC come to share their experience with radio star Big Rossi and a team of passionate people in Dubai by adding The Deck, a vibrant environment friendly beachfront dining restaurant to its diverse dining portfolio. The Deck has now opened doors at the voco Dubai The Palm on West Beach, Palm Jumeirah.
The Deck is a design driven kitchen set in a space that perfectly unites the soul of Dubai through a combination premium food, music, good vibes and vibrant colors and materials. Social dining is at the heart of the experience at The Deck for people looking for a place to unwind and have fun.
After birthing two Michelin stars in Milan and Monforte d'Alba, an Italian Architect, Designer and Tourism Entrepreneur has partnered with an English Radio Presenter, Big Rossi, an Emirati Entrepreneur, a Fijian Magazine Editor, an Egyptian Restaurateur, and a Greek banker to bring this new concept restaurant in an eco-sustainable urban design setup.
The partners are advocates of style and comfort, bringing woody deck craftsmanship and practicality to the space. As you enter The Deck, you are welcomed by scenic views of the sea of West Beach of Palm Jumeirah similar to Venice and is home to a vibrant bar on the left and a huge mural by Kenyan painter, Castro, depicting groups of lazing bathers which immediately brings you into a state of relaxation - the foremost goal of this venue.
The Deck uses recycled furniture and natural elements like simple green grass that can grow their roots freely within the space from the floor without any cage or vase, giving it a unique visual flair and real nature personality.
A key design feature is the imaginary sand bridge that forms the outlines of the floors and takes you directly to the beach view beyond. All these little touches transport guests to their happy memories, creates memorable experiences and delights them within a warm and friendly space.
As an eco-friendly hub, The Deck’s bar counter is also constructed with props that has been testimonial of the growth of Dubai’s best
skyscrapers - after being abandoned, they are now rescued and given a new lease of life at The, Deck, recreating the city vibes of Dubai. The rustic deck board floors are expertly crafted by wood craftsmen of shipbuilders and reflects the work found on dhows that came to trade in Old Dubai with rustic wood. The recycled chairs and tables with the natural beauty of wood offers an abundance of charm and brings the furniture to life with the reclaimed furniture adds character to the restaurant.
Veteran Chef, Ganesh Raja, with over 20 years of F&B experience has curated a fine dining menu that will please food lovers of Dubai. A clever understanding of the Asian palate and his ability to infuse Italian flavours into each dish skilfully crafted over two decades makes him a perfect addition to The Deck. He is well versed in exotic food preparation but equally comfortable with simple, straight forward cooking with passion and respect for quality, wholesome ingredients.
The picturesque beachfront dining venue has an eclectic menu. It is the perfect place where patrons can be themselves in a laid back, chilled environment with friends and family.
The Deck serves delicious dishes for dinner, and as the sun sets over the horizon, guests can enjoy a selection of gluttonous entrees, gourmand meals and decadent desserts to pair with a host of refreshing beverages.
Treat yourself to The Deck’s exquisite vibe any day of the week while listening to tunes curated by Music Saga and music expert Big Rossi with a variety, of resident DJs and live musical performers to keep you entertained on different days of the week.
Dantone Home Dubai, known for its emphasis on quiet luxury aesthetics, is excited to introduce its highly anticipated summer collection. With a focus on high-quality and comfortable furniture, Dantone Home offers the perfect pieces to transform your home into a haven of relaxation and conversation.
Discover a captivating range of exquisite designs that exude elegance and style. Each furniture piece is meticulously handcrafted to reflect Dantone Home's signature aesthetic, adding a touch of luxury to every corner of your home. Experience ultimate comfort with cozy armchairs, perfect for unwinding or enjoying quality time with loved ones. These armchairs combine relaxation and sophistication, elevating your living space.
Indulge in the perfect blend of style and functionality with chic coffee tables and side tables. These versatile pieces complement
any interior, adding elegance while providing surfaces for beverages and decor.
Dantone Home's commitment to quality is evident in the choice of materials, ensuring lasting beauty and comfort. Sumptuous fabrics and responsibly sourced woods elevate each piece. Elevate your home this summer with Dantone Home's exceptional furniture collection. Discover the essence of quiet luxury for your own abode.
Alpha Nero, a prominent luxury retail design company, continues to leave its mark on the Arabian retail landscape with its expertise, sustainable practices, and commitment to customer collaboration. Founded in 2014, the company has quickly established itself as a visionary in the industry, boasting a team of over 250 skilled professionals dedicated to delivering exceptional retail experiences. With a mission to maintain transparency, streamline project management, and foster collaboration, Alpha Nero is spearheading the region's retail fit-out sector.
Specializing in luxury retail design, Alpha Nero's vision encompasses both growth and environmental responsibility. The company prides itself on collaborating with clients on their expansion plans while simultaneously striving to reduce its carbon footprint and increase its environmental stewardship.
Alpha Nero believes in fully integrated solutions, providing a range
of services from technical drawings and production to coordination, delivery, and installation. The company's comprehensive approach allows for seamless execution across projects of various scales, including podiums, pop-ups, shop-in-shop modules, and boutiques, serving both local markets and travel retail departments across the Middle East, Africa, and Asia.
An aggressive expansion plan further underscores Alpha Nero's commitment to growth and innovation. With potential expansion into India on the horizon, the company is poised to extend its footprint and cater to a wider customer base. Alpha Nero's state-of-the-art, Leedcertified facilities in the UAE and KSA exemplify its dedication to providing top-notch services while adhering to sustainable practices.
A notable achievement for Alpha Nero is its extensive project portfolio, encompassing renowned luxury brands such as Chanel, Hermes, L'Oréal, LVMH, Estée Lauder, and more. The company has garnered
a stellar reputation for its exceptional work, having created the first global counter for La Perla at Bloomingdales, Dubai Mall, as well as the first counter for Officine Universelle Buly in the region. Alpha Nero has also successfully executed over 70 travel retail projects for esteemed brands like Givenchy, Tom Ford, Chanel, Guerlain, and L'Oréal Group.
Demonstrating its versatility, Alpha Nero has completed 15 projects for Chanel alone and over 50 projects for the L'Oréal Group, solidifying its position as a trusted partner for high-end jewelry, fashion, and luxury beauty clientele. Project values range from smaller-scale counters and shop-in-shops valued at USD 50,000 to larger boutiques exceeding USD 1 million, showcasing the company's ability to adapt to diverse client needs.
Operating on a global scale, Alpha Nero has established its presence in more than 45 countries across the GCC, Africa, Asia, and beyond. The company's disruptive Project Management Software streamlines the production process, ensuring transparency and efficacy in every project. This advanced software enhances Alpha Nero's commitment to maintaining a stringent 360-degree quality control approach, delivering unparalleled excellence to its clients.
Moreover, Alpha Nero is taking proactive steps towards sustainability and environmental responsibility. The company has implemented a Carbon Reporting Software, a first in the region's shop fitting industry, to track and reduce its carbon footprint while also sharing extensive reports and alternative material recommendations. By embracing sustainable practices, Alpha Nero sets an example for the retail industry, proving that luxury retail design and environmental consciousness can go hand in hand.
“At Alpha Nero, we are passionate about creating exceptional retail experiences that reflect the vision and values of our clients. We specialize in luxury retail design and fixtures manufacturing, offering a full range of services from concept to installation. We are also committed to sustainability and environmental responsibility, using
innovative materials and technologies to reduce our carbon footprint and enhance our quality standards. Our goal is to be the leading retail fit-out service provider in the region and beyond, delivering excellence and innovation as part of every project.” - Simon Hacker, founder and managing partner at Alpha Nero
In recognition of its unwavering dedication to its employees, Alpha Nero achieved the Great Place to Work certification in January 2023 and ‘Best Workplace in Retail’ in May. Valuing inclusivity, support, and equity, the company strives to create a workplace culture that fosters growth and well-being for its diverse workforce. Employee engagement activities, cultural celebrations, and an annual day exemplify Alpha Nero's commitment to involving, engaging, and rewarding its remarkable team.
Alpha Nero takes pride in championing talented women across all levels of leadership, from reception to the all-women accounts and logistics team, up to the COO and CFO positions. Through its advocacy for women, Alpha Nero recognizes the unique perspectives and skill sets that they bring to the table, further enriching the company's capabilities.
As Alpha Nero continues to shape the future of luxury retail design, its steadfast commitment to transparent communication, forwardthinking practices, and sustainable approaches solidifies its position as the region's leading and futuristic 360 retail fit-out service provider. With its sights set on expansion and environmental responsibility, Alpha Nero is poised to make an indelible mark on the Arabian retail industry and beyond.
Billie has been obsessed with scent her entire life, from a fascination with perfume bottles as a child to collecting hundreds of fragrances as she toured the world. To bring her first signature fragrance to life, she was intimately involved in every step of the process and had full creative control - from the creative vision to the bottle design, the packaging, the campaign, and of course, the scent itself.
Eilish is a captivating Amber Gourmand that attracts you with a warm, cozy scent that feels like home no matter where you are. The fragrance opens with sugared petals, accented by juicy mandarin and red berries. The heart of the fragrance unfolds with soft spices, rich cocoa, and creamy vanilla. The scent is anchored by base notes of
warm musks, tonka bean, and sleek woods. The bottle is inspired by Billie’s favorite parts of the body: the chest, neck, and collarbone, and is gilded in beautiful amber-bronze.
“Billie Eilish is a singular talent and the voice of a generation. She has a vision in everything she does that is unique, disruptive, and authentically hers. Partnering with Billie was natural for Parlux because we can bring a vision to life like no one else, and we were equally excited to be on this journey together.” - Lori Singer, President, Parlux Ltd
Eilish is vegan, cruelty-free, and made with clean ingredients.
Since the Eau de Parfum was launched in 2020, Irresistible Givenchy has unfolded its magnetic power to draw us into a dance with liberating vibes. A real concentrate of pure seduction, the Maison’s most vibrant fragrance is an invitation to let go and unite around its communicative vitality.
In 2023 a new wave of tenderness and sensuality unfurls. The Irresistible Rose Velvet Eau de Parfum unveils the most charming, carnal facet ever. Hearts now beat to the rhythm of an enveloping fragrance exuding a true skin-to-skin attraction.
The utterly desirable bottle of the Irresistible Rose Velvet Eau de Parfum dons a new sensory design, reminiscent of a sensual, milky caress.
Both strong and delicate, the emblematic franchise bottle sports an inside lacquer revealing the bright opaqueness of a powdery pink shade. Its prismatic facets become textured while a pink metallic ribbon galvanises the neck of the bottle, adding a touch of ultimate refinement. The case of the new Eau de Parfum is also adorned in nude pink, enhanced by metallic edges.
In compliance with Givenchy Parfums’ social and environmental responsibility policy entitled “Dare to Reinvent”, the bottle of the Irresistible Rose Velvet Eau de Parfum is composed of 20% recycled glass.
As for the cardboard of the case, it is made up of fibres coming from FSCTM certified and sustainably managed forests, as well as other controlled sources. Like all Givenchy fragrances, the Irresistible Rose Velvet Eau de Parfum is produced in the French workshops of the House, which have had the ISO 14001 environmental certification since 2015.
Velvety and enveloping, the new Eau de Parfum was created by the trio of master perfumers Fanny Bal, Anne Flipo and Dominique Ropion. It is made up of a delicate quartet of roses embracing a milky patchouli to unveil the unspoiled tenderness of a sensual, passionate attraction.
In the head notes, the natural quality of Burgundy blackcurrant meets the sparkling sweet facets of neroli from Tunisia. The fragrance reveals a pastel, juicy tone, before releasing in the heart notes the asserted femininity of the four exceptional roses chosen to mirror the 4G of the iconic Givenchy seal.
Rose Essential©, Rose Water© and Rose Ultimate©, all featuring an exceptional LMR Naturals* quality, blend with the musky facets of Rose Moschata to texturise the fragrance with notes at once velvety
and apricoty, but also musky and petaly, delicately powdery thanks to the refined elegance of iris.
When these addictive floral notes melt into a patchouli milk, a chypre trail takes shape... By fusing with the heat of tender sandalwood and intense musks, it finishes enchanting the fragrance which turns out to be as captivating as it is sensual.
* The Monique Rémy laboratories guarantee first quality extracts, 100% pure and natural
A radiant Fran Summers continues to gracefully embody the youthful energy highlighted by the Irresistible range. In the ad visual shot by Harley Weir, her dreamy gaze and disconcertingly natural attitude are utterly compelling.
Maybe she’s urging us not to forget la vie en rose is definitely sweeter! Sublimated by a Givenchy Haute Couture dress with puff sleeves, twisted by the cheekiness of a pair of silver pumps, her assured romanticism turns into audacity.
Many consumers across the world are looking for the perfect gift for their friends and family. Natasha Dury, Curator of New Technology Trends brings you the latest gadgets to gift loved ones.
The latest member of HONOR’s N Series, the HONOR 90 Lite is a stylish all-round smartphone boasting an incredible camera system, immersive display, and a range of smart features powered by MagicOS
7.1. With a very attractive price point, the latest smartphone offers excellent value for consumers who want a reliable and affordable device.
The new-generation vivo X Fold2 device is a large foldable smartphone with versatile features and an exquisite sleek design, providing users with a distinctive and unparalleled flagship experience. The vivo X Fold2 not only features flagship specifications that rival those of non-foldable phones, but also has the advantage of a large display, offering an innovative experience. vivo X Fold2 sports an 8.03-inch E6 main display with 2K+ resolution and 1,800 nits of maximum brightness, making it one of the leading models among foldable smartphones. It also comes with other excellent features, including a 3D Ultrasonic DualScreen Fingerprint Scanning, and wireless lossless Hi-Fi.
Western Digital expandes its line-up of officially licensed drives for PlayStation®, with the enhanced WD_BLACK SN850P NVMe for PS5 consoles. The new drive features higher capacity and faster speeds than the previous generation, and an exclusive heatsink design featuring the PlayStation logo. Now available in up to 4TB1, gamers can quadruple their PS5® storage – offering more flexibility to store and play up to 100 games.2 Additionally, the WD_ BLACK SN850P NVMe SSD for PS5 consoles offers enhanced speeds compared to the previous generation drive, so gamers can more easily keep up with today’s top titles.
ACER: ECO-FRIENDLY WIFI 6E MESH ROUTER
Acer introduces the Acer Connect Vero W6m mesh router, its first eco-friendly Wi-Fi 6E router that incorporates post-consumer recycled (PCR) materials in its chassis and features an Eco mode for efficient energy consumption. The router is powered by a quad-core 2 GHz processor and includes a bundle of enhanced connectivity, coverage, and security features.
The Wi-Fi 6E router also gives great importance to data protection and security as it is the first router to pass EU EN 303 645 (RED) Cyber Security Standards. Designed with the environment in mind, Acer’s commitment to reducing CO2 emissions is reflected in every aspect of the device, from its chassis to energy-efficient features. It also utilizes 100% recyclable paper in its packaging.
Fyne Jewellery, the renowned fine jewellery brand, is delighted to introduce its exquisite summer travel essentials guide. The collection features five staple pieces that are perfect for adding a touch of elegance and glamour to any summer adventure.
Fyne Jewellery stands out as a pioneer in the region, being the Middle East's first contemporary fine jewellery brand that uses conflict-free lab-grown diamonds. This commitment to ethical practices ensures that every piece in the collection is not only beautiful but also environmentally sustainable.
Whether you’re exploring exotic destinations or enjoying a staycation, these pieces will effortlessly enhance any summer look.
This stunning ring is the epitome of sophistication. Available in three variations, including pink diamonds with rose gold, blue diamonds with white gold, and white diamonds with yellow gold, the Skinny Diamond Eternity Ring is a must-have accessory for those seeking timeless elegance.
Hoop earrings are a classic addition to any jewellery collection, and the Ayla Diamond Pavé Hoops take it to the next level. Adorned with brilliant lab diamonds, these hoops effortlessly elevate any outfit, making them a versatile and essential accessory for every traveller.
For a sleek and minimalist look, the Diamond Stud is the perfect choice. Whether worn alone or paired with the spiral earrings for a stacked look, these diamond studs exude sophistication and can effortlessly transition from day to night.
The Amal Signet Ring is a true statement piece that adds a touch of personalized elegance. Fyne Jewellery offers customization of the calligraphy on the ring, allowing customers to express their individuality. For an additional AED 250, customers can have their own unique Arabic calligraphy engraved on this exquisite piece.
Designed for the free-spirited souls who love the beach, the Leena Diamond Hand Chain is a playful and eye-catching accessory. Crafted with delicate diamonds, this hand chain gracefully drapes over the hand, adding a touch of glamour to any seaside adventure.
Each piece in the summer travel essentials collection reflects Fyne Jewellery's commitment to exceptional craftsmanship and attention to detail.
Handcrafted using the finest materials and ethically lab grown diamonds, these pieces are not only visually stunning but also represent the brand's dedication to sustainability and responsible sourcing.
Swarovski presents its new brand campaign by fashion photographer Steven Meisel, conceived by Creative Director Giovanna Engelbert and brought to life by the visionary styling of makeup artist Dame Pat McGrath.
Entitled Metamorphosis, the campaign is a celebration of joyful self-expression and the transformative power of crystals. It features a series of otherworldly creatures representing Swarovski’s Florere, Idyllia, Gema, Dextera, and Millenia jewelry families, reimagined in a fantastical new light by McGrath’s makeup artistry as tropical flora and fauna.
Meisel brings to life Swarovski’s iconic jewelry designs in four unique portraits embodying the personalities of the Butterfly, Parrot, Pineapple and Turtle, each character a testament to joyful extravagance and the wonder of the natural world.
The campaign draws on Swarovski’s Austrian heritage for inspiration, taking its cues from the magical garden rooms created by Empress Maria-Theresa at Vienna’s Schönbrunn Palace in the Eighteenth Century.
From egg to caterpillar to chrysalis, butterflies undergo one of nature’s most extraordinary transformations. After escaping its chrysalis, the butterfly is free to flutter from flower to flower, its delicate new wings opening up a world of possibilities. In the golden heart of Swarovski’s garden, The Butterfly emerges from the Florere family, free-spirited and fearless. In a dazzling display of blush pink and warming yellow, Florere’s crystal-adorned petals bloom brightest on sparkling cocktail rings and exquisitely embellished studs. A beautiful homage to self-expression, The Butterfly emboldens wearers to discover enchanting new worlds, where excitement awaits.
“Maria-Theresa’s garden rooms are populated from her dreams. They are fantastical spaces painted with murals of exotic flora and fauna from around the globe that would never naturally share the same habitat. In the same way, I wanted to create an enchanted crystal garden that does not exist in nature but still brings the same joy.” said Giovanna Engelbert, Swarovski Creative Director.
In Swarovski’s enchanted crystalline garden, the jewelry pieces merge and metamorphose into fantasy creatures inspired by tropical fruits and exotic birds and animals, each with their own personalities
"The Metamorphosis campaign is a celebration of the beauty of Swarovski crystals and how they are a catalyst of creativity and joy,” added Engelbert. “Its inspiration is the link between the transformative power of art and the transformative power of jewelry.”
Meisel captures the enchanting characters in a series of mesmerizing images, each embodying the spirit and savoir-faire of Swarovski's iconic jewelry families and showcasing the joyful magic of crystals.
The parrot symbolizes power and individuality. Uniquely expressive in the bird world, it is a supremely sociable and adventurous soul. Swarovski's Parrot captivates with its glittering gaze. Originating from the Idyllia family with a rebellious energy and a punk soul, this unapologetically bold character displays extraordinary confidence. Fiery red and yellow custom-cut crystals captivate, exuding wit and imagination. With its irreverent spirit and abundant curiosity, Swarovski’s Parrot is a gateway to experimental realms gilded with glamour.
The turtle represents longevity and, with a unique shell architecture, undergoes its own metamorphosis from inert to meditative and mesmerizing. Exuding strength, tranquility, and a beguiling stillness, Swarovski’s Turtle is inspired by the Millenia family, turning heads, and hypnotizing with its shimmering greens and pops of pink. A sublime ode to enduring elegance.
Starting life as a small shrub with individual flowers, the pineapple morphs into a delectable tropical fruit, its spiky outer shell concealing a luscious interior. Swarovski's Pineapple is a testament to the transformative power of nature, and the pleasure of the unexpected. Symbolizing opulence, The Pineapple is inspired by the Idyllia family, its sharp lines and bold angles radiating geometric brilliance resplendent in rich green and gold.
Collecting watches is a fashion that can also be an investment. Select your watch based on craftmanship, the tradition it represents and for its perfect combination of style and functionality. Eric Dury brings you a selection of his favourite time pieces to start the month.
The sky, one of the most beautiful places on Earth has been part of the Bell & Ross’ DNA right from the start as a source of inspiration and creativity for the house. The BR 05 GMT is designed for travelling, and offers contemporary globetrotters a clear and simple display of a second time zone thanks to a fourth hand.
For perfect readability, this hand with a large white arrow-shaped tip instantly indicates the time of the country of origin thanks to a 24-hour graduated inner bezel. Like all Bell & Ross watches, the BR 05 GMT Sky Blue is not just a question of style, it also draws its effectiveness from Bell & Ross’ experience in designing and producing instruments for professionals.
The Patrouille de France, an elite unit of the French Air and Space Force is an ambassador of French style throughout the world. Each flight is a feat, both on a purely technical level and in its artistic dimension. The Patrouille de France and Bell & Ross are two institutions which now have a common history.
Over time, a real partnership has been forged between these two entities, each of which is a benchmark in their area of expertise as they present BR 03-92 Patrouille de France 70th anniversary. The watch adopts the fuselage of the BR 03, that is to say an ultra-light square-shaped case (42 x 42 mm) in hightech ceramic, treated here with a black coating accentuating the contrasts. Both technical and contemporary, water-resistant to 100 metres, it protects the automatic mechanical movement calibre, BR-CAL 302, which indicates the hours, minutes, seconds and date.
Kross Studio launches a groundbreaking new KS 05 Timepiece Collection, marking two significant firsts for the renegade Swiss manufacturer: it is the first collection issued solely by design studio outside of any partnerships or collaborations; and its central floating tourbillon movement heralds a world-first technical advancement, the first of Its kind In the luxury watch industry.
The KS 05 collection showcases Kross Studio's passion for exceptional engineering with its striking and uniquely constructed movement. At its heart is the caliber KS 7'005, a manual-winding central floating tourbillon – a world-first achievement in which Kross Studio takes great pride. Comprising 220 components and 27 jewels, this movement operates at a frequency of 21,600 bph (beats per hour), or 3 Hz, and boasts a power reserve of 120 hours or 5 days, ensuring optimal accuracy and longevity.
The case is made from Grade 5 titanium, a bio-compatible material that surpasses stainless steel in terms of strength and durability, underlining Kross Studio’s commitment to using the most advanced materials in the industry.
IWC Schaffhausen introduces its first 41-millimetre Pilot’s Chronographs in ceramic. The Pilot’s Watch Chronograph 41 TOP GUN “Oceana” features a case made of blue ceramic, developed in collaboration with Pantone® and inspired by the color of the U.S. Navy’s working overalls. The Pilot’s Watch Chronograph 41 TOP GUN is IWC’s first 41-millimetre Pilot’s Chronograph with a “Jet Black” black zirconium oxide ceramic case. Both timepieces are powered by the IWC-manufactured 69380 calibre, an extremely robust and reliable mechanical chronograph movement. The ceramic color “Oceana” was created with Pantone®, an IWC partner and a global authority on color. Both chronographs are powered by the IWC- manufactured 69380 calibre. This calibre family has been engineered with a strict focus on robustness, reliability, and durability.
In a recent collaboration with Ford Middle East, we embarked on a journey to explore a part of Saudi Arabia and experience the capabilities of the Next-Gen Ford Ranger Wildtrak. As Ford's toughest, smartest, most versatile, and capable Ranger to date, it embodies the company's commitment to exceptional quality, reliability, and durability.
Built in close consultation with customers worldwide, the Next-Gen Ranger Wildtrak caters to the needs of businesses, families, and adventure enthusiasts alike.
The Next-Gen Ranger Wildtrak boasts a bold exterior design with a striking new grille, signature C-clamp headlights, and pronounced wheel arches that exude confidence. Innovative features such as matrix LED headlights and harmonized taillights enhance its visual appeal.
Step inside, and you'll find a premium cabin that offers both comfort and cutting-edge technology. Soft-touch materials surround a prominent portrait-style center touchscreen equipped with Ford's renowned SYNC®4 connectivity and entertainment system.
Beneath its robust exterior, the Next-Gen Ranger Wildtrak boasts an upgraded chassis while the redesigned front-end structure allows for improved engine bay space and enhanced airflow to the radiator, ensuring optimal performance while towing or carrying heavy loads. Powering the Next-Gen Ranger Wildtrak is a tried-and-tested 2.3L EcoBoost engine, which delivers excellent performance for customers who prefer petrol propulsion. Paired with a class-leading 10-speed automatic transmission, this setup guarantees seamless power delivery and efficient operation.
To deliver an exceptional ride and handling experience suitable for a wide range of uses, including work, family, and off-road adventures, Ford's engineers focused on the fundamentals. By shifting the front wheels forward and outboard, they improved the approach angle and off-road articulation.
Rear suspension dampers placed outside the frame rails ensure a smoother ride on various terrains, regardless of heavy cargo or passenger loads. It also features an electronic shift-on-the-fly system, allowing drivers to easily switch between drive modes tailored to specific conditions, whether on-road or off-road.
Ford's commitment to durability in regional climates is evident in the extensive testing conducted on the Next-Gen Ranger for high temperatures ranging from 43°C to 49°C, to ensure the vehicle's performance in the demanding Middle Eastern environment. Powertrain optimization, climate control efficiency, suspension evaluation, and enhancements to the infotainment system were just a few of the areas addressed to meet or exceed customer expectations.
Catering to the modern needs of customers, the Next-Gen Ranger Wildtrak offers a flexible and connected cockpit with a large 12inch touchscreen, complemented by a fully digital instrument panel. The interior also boasts clever storage solutions, wireless phone charging, and abundant space, including a center console bin, door pockets, and storage bins under and behind the rear seats.
We loved that the Next-Gen Ranger Wildtrak prioritizes functionality with an integrated side-step for improved access to the load box. Its widened frame provides more space in the cargo area, while a tough
plastic-molded bedliner protects the truck bed. Additional cargo tie-down points and a new cargo management system with dividers further enhance practicality. The tailgate doubles as a mobile workbench, complete with an integrated ruler and clamp pockets.
After driving around different terrains in Saudi Arabia, we found the Next-Gen Ford Ranger Wildtrak represents a remarkable leap forward in technology, connectivity, capability, and versatility with exceptional driving experience for both work and play. It is a reliable road companion that rises to every occasion.
By Shereen Shabnam International Writer
Finding the perfect luxury crossover can be a daunting task, but the INFINITI QX55 effortlessly combines style, efficiency, and power, captivating the attention of onlookers and buyers alike. With its striking design elements, advanced technology features, and impressive performance capabilities, the QX55 stands out as an appealing car and the handling was superb as well during our recent drive experience.
Every detail of the QX55 exudes sophistication and style. From the intricately designed taillights to the grille, it boasts a visually stunning exterior. The race-track-inspired front fascia adds a touch of sportiness, further enhancing its overall appeal. The QX55's exterior design sets it apart, making it a true head-turner - whenever I parked at Shangri-La Dubai, I found people checking it out in the VIP parking area while they waited for their cars.
Step inside the QX55, and you will find a luxurious and tech-savvy cabin that enhances the overall driving experience. The inclusion of the Bose® sound system ensures an immersive audio experience, while the 3D navigation system helps you navigate with ease. With Wireless Apple CarPlay® integration and Android Auto®, you can seamlessly connect your smartphone and access your favorite apps and media. The INFINITI InTouch system further enhances convenience and connectivity, putting all the necessary controls at your fingertips.
Under the hood, the QX55 boasts a compression-altering, VC-turbo engine that delivers an exhilarating driving experience. This intelligent engine adapts to different driving conditions, providing an optimal balance of power and efficiency.
Paired with a clever all-wheel-drive system, the QX55 can transfer up to 50% of the power to the rear wheels, enhancing road-holding and ensuring stability in various road and weather conditions. Whether you're embarking on long drives or seeking an adventurous weekend getaway, the QX55's performance capabilities will impress.
The QX55 prioritizes safety and provides peace of mind on every journey. With its advanced safety features and robust build quality, this crossover ensures both driver and passengers are well-protected. Whether you're tackling your weekly chores or embarking on a wild adventure, the QX55 keeps you secure and instills confidence every time you hit the road.
The INFINITI QX55 is a luxury crossover that exceeds expectations in style, performance, and technology. With its captivating design, advanced features, and impressive performance capabilities, it is a standout choice in its segment. Whether you value sleek aesthetics, cutting-edge technology, or thrilling driving experiences, the QX55 offers it all.
Arabian Automobiles is the exclusive dealer for INFINITI in Dubai, Sharjah, and the Northern Emirates.
The 2023 Honda Type R has arrived, and it's ready to redefine the concept of high-performance driving. With its bold and aggressive design, cutting-edge technology, and exhilarating performance capabilities, the latest iteration of the Honda Type R is set to impress even the most discerning automotive enthusiasts.
The exterior of the 2023 Honda Type R commands attention with its aerodynamic lines and aggressive styling cues. The bold front grille, enlarged air intakes, and eye-catching rear wing not only enhance the car's visual appeal but also contribute to its exceptional aerodynamic performance. Every detail, from the sculpted body panels to the iconic "Type R" badging, exudes a sense of purpose and speed.
Under the hood, the 2023 Honda Type R boasts a turbocharged 2.0-liter VTEC engine that delivers an impressive 306 horsepower and 295 lb-ft of torque. The powertrain is mated to a slick 6-speed manual transmission, allowing drivers to fully engage with the driving experience. With its lightning-fast acceleration and exhilarating exhaust note, the Type R delivers a surge of adrenaline with every press of the throttle.
The Honda Type R has always been renowned for its exceptional handling capabilities, and the 2023 model is no exception. Equipped with an advanced suspension system, adaptive dampers, and a limitedslip differential, the Type R provides precise cornering, remarkable stability, and unparalleled grip on the road.
Step inside the 2023 Honda Type R, and you'll find a driver-centric cockpit designed to enhance your connection with the car. The bolstered sport seats provide excellent support during spirited driving, while the race-inspired steering wheel and aluminum pedals add to the overall performance-oriented ambiance. The intuitive infotainment system offers seamless connectivity and access to a range of features, ensuring you stay connected while enjoying the thrill of the road.
Honda's commitment to safety is evident in the comprehensive suite of driver-assistance features equipped in the 2023 Type R. From
adaptive cruise control to lane-keeping assist, the car is equipped with advanced technologies to help keep you safe. Additionally, the Type R offers a range of convenience features such as a touchscreen display, smartphone integration, and a premium audio system, making every drive a connected and enjoyable experience.
The 2023 Honda Type R is a true performance powerhouse that combines aggressive styling, exhilarating performance, and precise handling in one package. Whether you're a track enthusiast or simply someone who craves an adrenaline-fueled driving experience on the open road, the Type R delivers in every aspect. With its captivating design, powerful engine, dynamic capabilities, and driver-focused interior, the 2023 Honda Type R continues to reign as a top contender in the hot hatch segment, setting new standards for performance and exhilaration.
The highly anticipated 3rd International Maritime Defence Exhibition and Conference (IMDEC) is set to take place on 29-30 August 2023 at the Burma Hall, Ghana Armed Forces Headquarters, Accra, Ghana. The new dedicated exhibition hall in Burma Camp, purpose-built to accommodate the growing event, will also be inaugurated at IMDEC, the largest gathering of Africa's maritime industry.
IMDEC will bring together regional and international Chiefs of Naval Staff to address the critical issues surrounding maritime security on the continent. The conference aims to foster dialogue and collaboration among key stakeholders to sustain a safe and secure maritime domain, focusing on consolidating the gains made in the Gulf of Guinea. The Keynote speech is by Guest of Honour, Hon. Dominic Aduna Bingab Nitiwul, Minister of Defence, Ghana.
Strategically bringing together key stakeholders in Africa’s maritime world, the high-profile event is sponsored by Israel Shipyards Ltd, aselsan, Ocea, Leonardo and Grup Aresa Internacional. The forum will provide insights and case studies on the successful application of a variety of innovations relevant to maritime needs in the region. Building upon the resounding success of the first two editions, IMDEC 2023 is a biennial event that will feature a two-day conference and exhibition, providing a platform for regional naval forces and relevant stakeholders to tackle the growing threats in Africa's territorial waters and blue economy.
The exhibition will showcase cutting-edge technologies in maritime security and foster strong resolutions and recommendations to overcome the daunting challenges facing Africa's blue economy. It brings the world’s leading defence suppliers to Accra for communication technologies, radars, satellite imagery solutions and vessels among other key solutions vital for further strengthening maritime defence capabilities of African navies.
Rear Admiral Issah Adam Yakubu, Chief of Naval Staff, Ghana Navy, expressed the importance of cyber security measures in African navies, stating, "Advancements in onboard systems and rapid digital transformation require African navies to implement measures to safeguard their systems and operations. However, there is a need for African countries to enhance their efforts in the area of cyber security."
The Ghana Navy recognizes the potential of Africa's blue economy and its ability to address economic challenges on the continent. Rear Admiral Yakubu added, "The blue economy offers solutions to numerous economic challenges in Africa if properly harnessed. To realize its potential, we must ensure our maritime space is safe and secure for business and shipping."
The IMDEC Expo will feature a showcase of the latest and most innovative maritime security technologies and solutions, bringing together leading defense suppliers from around the world. Attendees will have the opportunity to connect with technology providers specializing in communication technologies, radars, satellite imagery solutions, and vessels, among other crucial solutions for enhancing Africa's naval defense capabilities.
The event will host more than 300 attendees from over 70 countries, as more than 12 Chiefs of Navy and over 35 speakers will brainstorm on new ideas and discuss the roadmap for the future in sustaining a safe and secure maritime domain.
Organised by Great Minds Events, the conference agenda includes panel discussions, breakout sessions, and extensive site visits, making it the premier strategic gathering for Africa's Navies, Coast Guards, Port and Coastal Authorities, Marine Police, Fisheries, related Ministries, Oil & Gas, and other maritime industries.
Brand launched the Sumo Anniversary Box “Sushi Paradise in one Box” which is inspired by Sumo Sushi & Bento’s Core values and brings together the best selections of sushi in one box
Sumo Sushi & Bento, a trailblazing name in the world of Japanese cuisine, proudly announces the celebration of its 23rd year in business. Since its inception, Sumo Sushi & Bento has remained committed to delivering an unforgettable dining experience, and this milestone marks another year of culinary excellence, innovation, and customer satisfaction.
Over the past 23 years, Sumo Sushi & Bento has become synonymous with delectable sushi creations, authentic bento boxes, and a menu that caters to the diverse palates of its valued customers. The restaurant's unwavering dedication to quality ingredients, expert craftsmanship, and warm hospitality has won the hearts of countless patrons, making it a beloved culinary destination for patrons in UAE.
Reflecting on the remarkable journey of the past 23 years, Ms. Julianne Holt-Kailihiwa, CEO, Sumo International Inc. LLC expressed her gratitude to the customers, staff, and partners who have contributed to the success of Sumo Sushi & Bento. She stated, "We are humbled and honored to celebrate our 23rd anniversary. This milestone wouldn't have been possible without the unwavering support of our patrons, the dedication of our talented team, and the trust of our partners. We remain committed to delivering exceptional dining experiences and further elevating the art of Japanese cuisine."
To celebrate this special occasion, throughout the month of August, customers can enjoy the Sumo Anniversary box at AED 239.00 with four types of best selected sushi rolls reflecting the company’s core values of integrity, quality, simplicity, and creativity. It is a representation of beautifully selected roll called “Sushi Paradise in one Box”.
As part of its commitment to making a positive impact beyond the dining table, the brand hopes to continue engaging with different stakeholders through events and CSR activities as they have done for 23 years. This anniversary celebration marks not only a reflection of Sumo Sushi & Bento’s illustrious past but also a promise of an even brighter future.
For regular patrons, Sumo Mobile App is a most simple and convenient way to earn loyalty points. Collect Kenji Coins for every order and redeem them for FREE food and drinks (1 AED= 1 Kenji Coin). You can redeem the rewards without any minimum spend. Enjoy!
The special offers are available from 11am to 11pm at all Sumo Sushi & Bento outlets. For Booking, visit https://sumosushibento.com, download the Sumo Sushi App or call 800-7866(SUMO).
CANDLE FLAVOURS
Citronella
White Frangipani
Pink Frangipani
Sandlewood Vanilla
Japanese Honeysuckle
Vanilla
Sandlewood Vanilla
HANDMADE ORGANIC SOAP
Aloe Vera Flavoured Soap
Rose Petal Soap
Orange Flavoured Soap
Moringa Flavoured Soap
Neem Flavored Soap
Lemon Grass Flavoured Soap
Mint Flavoured Soap
Rosemary Flavoured Soap
Basil Flavoured Soap
Goat Milk Flavoured Soap
Charcoal Flavoured Soap
