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EXPLORING INNOVATION AND ELEGANCE
Dear Readers,
Welcome to Issue 43 of Global Trend Monitor! In this edition, we are excited to present a diverse array of insights, stories, and features that highlight the dynamic trends shaping our world today. Our cover story focuses on Salah Al Nasser, the visionary CEO of Exim Finance, whose leadership is driving significant innovations in the financial sector.
Travel enthusiasts will find a wealth of information in Ernesto Sanchez Beaumont's insights on the future of travel, while those interested in luxury experiences will appreciate our exploration of cross-sector partnerships that are redefining opulence.
Data analytics is crucial for SMEs, and our piece on its role in HR and finance underscores its growing importance. Global supply chains are also evolving, and we delve into the future trends that will shape this vital sector. Innovation in technology continues to be a key theme, with Nutanix simplifying Kubernetes management and Cloudflare enhancing risk management. Our features on privacy during the online shopping season and the future of cloud
technology provide practical tips and foresight.
Cultural enthusiasts can immerse themselves in the elegance of Biarritz, the vibrant traditions of Taipei, and the historical labyrinths of AlUla, Saudi Arabia. In the realm of style and luxury, we showcase Rami Al Ali White's latest bridal collection and explore the art of mixing and matching jewelry. For those seeking lifestyle inspiration, the secret power of aromatherapy, and tips for creating a summer retreat at home offer plenty of ideas.
Finally, automotive aficionados can enjoy detailed reviews of the 2024 Ford Mustang GT Premium, KIA Sportage, and Porsche 718 Boxster GTS 4.0, while our gaming section explores how startups can make a positive impact on the world.
Thank you for joining us in this journey through the latest global trends. We hope you find inspiration and valuable insights within these pages.
Shereen Shabam Editor-in-Chief
Global Trend Monitor Magazine editor@globaltrendmonitor.com Many ways to
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ADVOCATE FOR GLOBAL PEACE THROUGH ART
AURELA CUKU
The Visionary Behind Artissima Gallery
In the world of luxury business, few figures shine as brightly as Aurela Cuku, a trailblazer whose passion for art and culture has left an indelible mark on the international stage.
As the Founder of Artissima Art Gallery and Artissima Art Agency, Aurela has consistently pushed boundaries, introducing bold concepts and creating platforms for cultural exchange that span continents.
Her influence, however, extends far beyond the realm of fine art—her work is deeply rooted in a mission to foster peace, understanding, and global unity.
THE ARTISSIMA LEGACY BRIDGING CULTURES THROUGH ART
Based in the UAE, Aurela Cuku is known for curating some of the most impactful art exhibitions across the Middle East, Europe, and Latin America. Her work with Artissima Gallery is a tes
tament to her ability to blend cultural traditions with contemporary art, creating a space where artists from around the world can share their unique perspectives. Aurela was a pioneer in bringing Latin American art to the Middle East.
Her exhibitions have forged alliances with key institutions, including the Ministry of Culture as well as Dubai Culture, while also engaging in philanthropic initiatives with organizations like the Zayed Higher Organization for People of Determination and the Rashid Centre for the Disabled.
By Shereen Shabnam
Through these collaborations, Aurela has proven that art can be a powerful tool for social change, not only enriching the cultural landscape but also supporting causes that uplift marginalized communities.
A GLOBAL ADVOCATE FOR PEACE
THE WORLD PARK FOR PEACE
One of Aurela’s most visionary projects is the World Park for Peace, a global initiative that seeks to unite children’s voices from over 130 countries. Launched in Al Fahidi Historical Neighborhood in Dubai, this immersive exhibition showcases artwork created by children, expressing their dreams of a harmonious world.
The exhibition, divided into rooms that reflect the elements of Water, Air, Fire,
and Earth, offers a profound message of unity, emphasizing the need for global peace and environmental sustainability.
Through the World Park for Peace, Aurela has brought together 535 schools and 65 organizations across five continents to share the visions of children who dream of a world without borders.
The exhibition goes beyond the static presentation of art—each room is a dynamic and emotional journey, illustrating both the struggles and hopes for a peaceful future.
Aurela’s belief that art has the power to transcend cultural and geographical boundaries is evident in every aspect of this project, which has garnered attention and support from leaders and organizations worldwide.
THE ART OF DIPLOMACY BUILDING CULTURAL BRIDGES
Aurela’s influence also extends into the diplomatic realm, where she has worked closely with embassies and international organizations to foster cultural exchange.
Her efforts have built strong relationships between the European Union Delegation, Albanian Embassy, and various Latin
American embassies, positioning her as a key figure in promoting cross-cultural dialogue through art.
Her projects have reached beyond the UAE, with exhibitions at prestigious venues like the Aubusson Museum in France, the Albanian National Museum, and collaborations with global entities like Christie’s Charity Auction.
CHAMPIONING SUSTAINABILITY THROUGH ART
Aurela’s commitment to the environment is evident in her approach to the World Park for Peace exhibition, which not only focuses on peace but also on the critical relationship between humanity and nature. Her exhibition’s “Green Desert” Action Room showcases a short film that emphasizes environmental stewardship, urging viewers to recognize the
importance of preserving the planet. The exhibition serves as a call to action, inspiring visitors to take small but meaningful steps toward environmental sustainability. In partnership with the Khalifa bin Zayed Al Nahyan Foundation, Aurela continues to support art programs that emphasize both cultural preservation and environmental awareness.
A LASTING LEGACY OF ART AND PEACE
Aurela Cuku’s work is defined by her
unwavering commitment to art as a force for good. Whether through her groundbreaking exhibitions at Artissima or her global peace initiatives, she has established herself as a visionary leader whose contributions will continue to inspire future generations.
Her ability to blend luxury, culture, and philanthropy has earned her a well-deserved reputation as a driving force behind the art world’s most innovative and meaningful projects.
PIONEERING PPP GROWTH FOR ABU DHABI’S INFRASTRUCTURE DEVELOPMENT
By Shereen Shabnam
Yaser Al Nuaimi
We met with Yaser Al Nuaimi, the Head of PPP Transactions at the Abu Dhabi Investment Office (ADIO), at the recent PPP MENA Forum held at Emirates Towers in Dubai. Yaser is a young Emirati at the forefront of shaping Abu Dhabi’s infrastructure landscape through innovative Public-Private Partnerships (PPP).
With a career spanning strategic entities like Abu Dhabi Housing Center and Musanada, Yaser brings a wealth of experience and expertise to his current role, where he oversees the structuring and execution of key PPP projects across various sectors. His work directly supports Abu Dhabi’s ambitious economic diversification goals, helping to establish the emirate as a global hub for investment and innovation.
DRIVING ECONOMIC DIVERSIFICATION THROUGH PPPS
Yaser tells us how Abu Dhabi Investment Office is playing a critical role in driving Abu Dhabi’s economic diversification through PPP frameworks. The efforts
focus on key areas such as infrastructure, healthcare, and education, ensuring that PPP projects align with the emirate’s broader vision for growth.
Yaser emphasizes that “PPPs are essential for Abu Dhabi’s development, particularly in social infrastructure projects like education and housing, where private sector innovation meets public sector goals.
ATTRACTING INTERNATIONAL INVESTMENTS
A significant part of Yaser’s role involves creating a conducive environment for international investors to participate in Abu Dhabi’s PPP projects. He is instrumental in ensuring that ADIO provides the frameworks and assurances that global partners seek. “International investors are drawn to Abu Dhabi due to its high accreditation and stability,” Yaser explains. “Our strategies ensure that PPP projects offer longevity and returns, making them highly attractive to foreign partners.”
INNOVATION, SUSTAINABILITY, AND DIGITAL TRANSFORMATION
Yaser’s focus extends beyond traditional infrastructure, as he leads initiatives that integrate sustainable and innovative technologies into Abu Dhabi’s PPP projects. ADIO tailors programs that align with Abu Dhabi’s sustainability goals, while also promoting the involvement of SMEs in supply chains to enhance visibility and profitability.
As digital infrastructure becomes increasingly vital, Yaser sees PPPs playing a pivotal role in the development of smart cities and digital services across the emirate, contributing to Abu Dhabi’s vision of a sustainable, tech-forward future.
According to Yaser, the Abu Dhabi Investment Office continues to be a catalyst for growth, attracting international investments and fostering the development of world-class infrastructure projects that shape the future of Abu Dhabi.
PIONEERING PARTNERSHIPS
A Conversation with Eng. Omar Alsuwaiyan, CEO of Tatweer Buildings Company
At the recent PPP MENA Forum in Dubai, we had the privilege of speaking with Eng. Omar Alsuwaiyan, CEO of Tatweer Buildings Company. Under his leadership, Tatweer has been a driving force in the development of critical public infrastructure in Saudi Arabia, particularly in the education sector.
As the company leverages publicprivate partnerships (PPPs) to transform the region’s infrastructure landscape, Eng. Alsuwaiyan shares his insights on how Tatweer is leading
By Shereen Shabnam
the way in innovation, efficiency, and community impact through these collaborations.
CAN YOU SHARE HOW YOUR PPP PROJECTS HAVE CONTRIBUTED TO ENHANCING THE QUALITY OF EDUCATION INFRASTRUCTURE IN SAUDI ARABIA AND THE BROADER REGION?
Our PPP projects have had a significant impact on the quality of education infrastructure in Saudi Arabia. By collaborating with the private sector, we’ve been able to
deliver state-of-the-art facilities that not only meet global standards but are also tailored to the specific needs of our students and educators.
These partnerships have allowed us to streamline project delivery, ensure cost-efficiency, and introduce cutting-edge technologies that enhance the learning environment.
CAN YOU SHARE SOME EXAMPLES OF HOW TATWEER IS LEVERAGING INNOVATION AND TECHNOLOGY TO IMPROVE
EFFICIENCY AND PROJECT DELIVERY IN PARTNERSHIP WITH THE PRIVATE SECTOR?
Innovation and technology play a critical role in how we approach project delivery. We’ve adopted advanced project management tools, such as Building Information Modeling (BIM), which allows us to create digital representations of our infrastructure projects before they even break ground.
This not only improves accuracy and reduces errors but also speeds up the entire process. Additionally, we are integrating smart building technologies that enable more energy-efficient and sustainable
operations, which ultimately leads to cost savings and a smaller environmental footprint.
HOW DO YOU SEE THE ROLE OF PPPS EVOLVING IN THE REGION OVER THE NEXT FIVE TO TEN YEARS, PARTICULARLY IN TERMS OF INFRASTRUCTURE DEVELOPMENT IN EDUCATION, HEALTHCARE, AND OTHER PUBLIC SERVICES?
I believe PPPs will play an increasingly vital role in the region's development. Governments are recognizing that collaboration with the private sector is key to accelerating progress, particularly in infrastructure development.
Over the next five to ten years, we expect to see more partnerships in education, healthcare, and other public services, as these sectors will require significant investment to meet growing demand. PPPs will allow us to leverage private sector expertise, innovation, and funding to drive this growth.
WHAT MEASURABLE IMPACT HAVE YOUR PPP INITIATIVES HAD ON LOCAL COMMUNITIES, PARTICULARLY IN TERMS OF JOB CREATION, SKILL DEVELOPMENT, AND ENHANCING THE LOCAL ECONOMY?
One of the most rewarding aspects of our PPP initiatives is the positive impact they’ve had on local communities. Through these projects, we’ve been able to create numerous job opportunities, both directly and indirectly.
Beyond job creation, we’ve also prioritized skill development, working closely with local contractors and suppliers to ensure that our workforce is equipped with the necessary skills to meet the demands of modern infrastructure projects. This, in turn, stimulates the local economy and supports long-term economic growth.
HOW DO YOU PLAN TO INCREASE PRIVATE SECTOR PARTICIPATION IN INFRASTRUCTURE PROJECTS, AND WHAT INCENTIVES DO YOU BELIEVE ARE NECESSARY TO ATTRACT FURTHER INVESTMENT IN PPPS?
Increasing private sector participation is key to the continued success of PPPs. To achieve this, we need to offer a clear and compelling value proposition for private investors.
This includes ensuring that the regulatory environment is favorable, providing financial incentives such as tax breaks or subsidies, and offering long-term stability in terms of project returns.
At Tatweer, we are focused on building trust with the private sector by demonstrating the success of our current PPP projects and showcasing the potential for future growth.
POWERING CHANGE
Exim Finance's Global Commitment to Renewable Energy
By Salah Al Nasser, CEO – Exim Finance
In an era where climate change casts a long shadow over the future, the world is grappling with the urgent need to transition towards a sustainable energy future. Exim Finance, driven by a deep-seated commitment to environmental stewardship and innovation, stands at the forefront of this global movement.
We are dedicated to powering change through strategic investments in the renewable energy sector, contributing to a cleaner, greener world for generations to come. Our commitment goes beyond mere financial investments.
We believe that a sustainable energy future requires a multifaceted approach, one that leverages the power of collaboration, innovation, and financial ingenuity. We are actively shaping a world where renewable energy sources like solar, wind, and biogas are not just a viable alternative to fossil fuels, but the cornerstone of a cleaner, more resilient energy system.
THE IMPERATIVE OF RENEWABLE ENERGY
The global energy landscape is undergoing a rapid transformation, driven by the urgent
need to reduce carbon emissions and combat climate change. The consequences of inaction are stark and undeniable, threatening the very foundations of our planet and our future. Renewable energy sources offer a beacon of hope, promising a path towards a cleaner, more sustainable future.
Exim Finance recognizes that this transition towards a renewable energy future is not merely an environmental necessity, but a strategic economic imperative. Investing in renewables creates new opportunities for growth, job creation, and technological
advancements. By harnessing the power of the sun, wind, and other natural resources, we can build a more resilient, prosperous, and sustainable world.
EXIM FINANCE'S GLOBAL FOOTPRINT
We are committed to translating this vision into tangible action. Our portfolio of projects spans the globe, showcasing our commitment to driving change across diverse landscapes. From the sun-drenched plains of Ghana to the fertile fields of Romania, our projects in solar power, solar thermal, and biogas demonstrate our commitment to a diverse array of renewable energy solutions.
We take immense pride in our recent projects, each a testament to our commitment to scaling renewable energy across the globe:
• BIOGAS PROJECT – GREECE
This project exemplifies our commitment to leveraging diverse renewable energy sources. Biogas, derived from organic waste, offers a sustainable and efficient method for energy generation.
• SOLAR POWER PROJECT – GHANA
Ghana's abundant sunshine provides an ideal environment for solar power generation. This project serves as a beacon of hope, demonstrating the transformative potential of solar energy in developing nations.
• SOLAR THERMAL PROJECT – ZAMBIA
Zambia's reliance on traditional energy sources poses significant environmental challenges. This solar thermal project showcases our dedication to bringing clean energy solutions to regions in need.
• BIOGAS PROJECT – ROMANIA
Romania's commitment to sustainability aligns perfectly with our vision. This biogas project demonstrates our commitment to supporting countries actively pursuing a greener future.
• BIOGAS PROJECT – INDIA
India, with its burgeoning population, faces immense pressure on its energy resources. This biogas project highlights our commitment to supporting nations grappling with the challenges of sustainable energy development.
These projects underscore our belief in the power of collaboration. We work closely with local governments, businesses, and communities to ensure that our projects are not only technically feasible but also socially responsible and economically sustainable.
BEYOND FUNDING:
A HOLISTIC APPROACH
Exim Finance goes beyond simply providing capital. We offer a comprehensive range of financial solutions, including debt financing, structured investment, and strategic advisory
services, tailored to meet the unique needs of each project. Our approach is driven by a deep understanding that a sustainable energy future requires a holistic perspective, one that considers not only technological feasibility but also social and economic factors.
We are committed to building a network of partnerships, bringing together governments, businesses, and communities to build a sustainable energy infrastructure for the future. We believe that by fostering collaboration, we can unlock the full potential of renewable energy, creating a brighter future for generations to come.
VERDEXIM SUSTAINABILITY AWARD
Our commitment to fostering innovation and driving progress in the renewable energy sector is reflected in the success of the VerdExim Sustainability Awards. Initiated by Exim Finance, these awards recognize and celebrate organizations leading the way in sustainable development, particularly in the realm of renewable energy.
This year, we received a record number of submissions, showcasing the incredible breadth of innovation and dedication within the field. We were particularly inspired by the
19 innovative projects from startups, each representing a unique and impactful approach to tackling environmental challenges. These projects reinforce our belief in the power of collaboration and the potential of emerging ventures to drive meaningful change.
A SUSTAINABLE FUTURE
As we look towards the future, Exim Finance remains committed to powering change through continued investments in renewable energy. We see tremendous potential in this sector, not just for economic growth, but also for its ability to address some of the world's most pressing environmental challenges.
Our goal is to be a catalyst for the development of clean energy solutions that drive progress towards a low-carbon future. By leveraging our expertise and resources, Exim Finance will continue to play a key role in transforming the global energy landscape and contributing to a more sustainable planet.
We are not merely financing projects; we are powering a revolution. The transition to a sustainable energy future is not just a necessity, it's a responsibility we embrace with unwavering passion and commitment.
NAVIGATING THE FUTURE OF AIR TRAVEL
THE ROLE OF NDC IN TRANSFORMING THE INDUSTRY
By Ernesto Sanchez Beaumont, Managing Director Amadeus Gulf
In the ever-evolving travel industry, airlines and travel agencies are increasingly turning to cutting-edge solutions to stay competitive and deliver enhanced customer experiences. One such airline retailing solution is New Distribution Capability (NDC), a transformative approach that is reshaping how airlines and travel sellers interact with consumers, unlocking new opportunities for personalization, differentiation, and growth.
For Amadeus, NDC represents a significant shift in the way airlines distribute their products, and how travel sellers consume them. By embracing NDC, airlines gain the ability to deliver richer, more personalized content to travelers, allowing for more dynamic and flexible pricing models. In realtime, travel sellers can access tailored offers that meet the specific needs and preferences of their clients, ultimately driving better customer experiences and higher revenue potential.
ENHANCING PRODUCT DIFFERENTIATION AND CUSTOMER EXPERIENCES
At its core, NDC enables airlines to innovate in ways that supports modern retailing, giving them greater control over their content, and allowing them to present their products in a way that is more relevant and engaging for consumers.
With this technology, airlines can offer unique bundles, special services, and customized fare options, differentiating their offerings from competitors – and distribute them in a way that enrich and enhance the shopping experience on the buyer’s side. As a result, travelers can enjoy a more tailored experience—one that aligns with their individual or company preferences, whether they prioritize cost savings, convenience, or premium services.
From the perspective of travel sellers, NDC can provide them with more dynamic content
and tailored offers, allowing agents to access the latest fares and offers and craft more personalized travel packages. This not only enhances the value provided to travelers but also strengthens the relationship between the travel sellers and their clients.
By delivering offers that are more relevant and attractive, travel sellers are better equipped to capture new revenue streams and improve customer loyalty in a highly competitive market.
NDC’S IMPACT ON REVENUE POTENTIAL
NDC also brings significant revenue opportunities to both airlines and travel agents. The dynamic pricing capabilities enabled by NDC allow airlines to adjust their fares in real-time based on market demand, traveller preferences, and competitive factors. This level of pricing flexibility opens the door to more strategic revenue management and improved yield. At the same time, travel sellers are able to access exclusive deals and tailored offers that resonate more with their clients, driving additional sales and elevating the overall travel experience.
For airlines, the ability to provide detailed service descriptions, images and personalized offers through the NDC technology allows for upselling and cross-selling opportunities that were previously untapped. Travel agents, by accessing this richer content, can better recommend and cross-sell ancillary services such as seat upgrades, baggage options, and inflight services to best suit their clients’ needs, ultimately increasing revenue per passenger.
NDC: A FUTURE-PROOF SOLUTION FOR TRAVEL SELLERS
In today’s rapidly changing travel landscape, the adoption of NDC is becoming essential for travel sellers to remain competitive. As
travelers increasingly expect a personalized, seamless, and efficient booking experience, travel sellers must evolve to meet these demands. NDC provides the tools needed to deliver on these expectations, helping travel sellers future-proof their business by staying ahead of industry trends.
At Amadeus, we recognize the importance of NDC in driving the next phase of industry growth. We are committed to supporting travel agencies through this transition by offering the tools, content, and expertise necessary to thrive in the new world of modern retailing.
We exploit all the advances that this new technology brings, but we also make sure that it makes sense for those using it, not compromising operational efficiency.
That is why our solutions provide deep endto-end integrations of content via NDC into the travel seller’s technical ecosystem, so that existing tools and processes can be used also with NDC-sourced content.
By embracing NDC, travel sellers can unlock new potential and deliver superior value to their clients, securing their place in the future of travel.
THE ROLE OF STAFF TRAINING IN MAINTAINING HIGH SERVICE STANDARDS
By Jerome Mortel, COO of Sumo Sushi & Bento
In the ever-evolving landscape of the hospitality industry, maintaining high service standards is paramount to ensuring customer satisfaction and business success.
At Sumo Sushi & Bento, we have long recognized that our greatest asset is our team. The role of continuous staff training, and development cannot be overstated when it comes to delivering exceptional service and creating memorable dining experiences for our guests.
Staff training serves as the foundation of excellence in any hospitality business. It equips employees with the necessary skills, knowledge, and confidence to perform their roles effectively. From understanding the menu and mastering culinary techniques to perfecting the art of customer service, comprehensive training programs ensure that every team member is well-prepared to meet the high standards set by the organization.
At Sumo Sushi & Bento, our training programs are designed to be thorough and ongoing. New hires undergo a rigorous onboarding process that covers everything from food safety protocols to customer interaction techniques. However, training does not stop once the initial onboarding is complete. We believe in the importance of continuous learning and development to keep our team motivated, engaged, and up-to-date with industry trends.
ADAPTING TO INDUSTRY CHANGES
The hospitality industry is dynamic, with trends and customer preferences constantly evolving. Continuous staff training enables our team to adapt to these changes swiftly and effectively. Whether it's incorporating new culinary trends into our menu or adopting the latest technology on our website or app to enhance customer experience, our training programs ensure that our staff is always at the forefront of innovation.
For instance, the recent surge in demand for contactless dining and digital payment options has necessitated a shift in how we operate. Through targeted training sessions,
our staff has become proficient in using these new tools, ensuring that we continue to provide seamless and efficient service to our guests.
ENHANCING CUSTOMER EXPERIENCE
Customer experience is at the heart of the hospitality industry. Well-trained staff are better equipped to anticipate and meet the needs of our guests, leading to higher levels of customer satisfaction. Training programs that focus on soft skills, such as communication, empathy, and problemsolving, empower our team to create positive and memorable interactions with our customers.
BUILDING A STRONG TEAM CULTURE
Continuous training and development also play a crucial role in building a strong team culture. When employees feel valued and supported in their professional growth, they are more likely to be engaged and committed
to their roles. This sense of belonging and loyalty translates into better teamwork and collaboration, which are essential for maintaining high service standards.
We believe in recognizing and rewarding our team's achievements. Regular feedback sessions, performance reviews, and opportunities for career advancement are integral parts of our training programs. By investing in our staff's growth and development, we create a positive work environment where excellence is the norm.
INVESTING IN OUR MANPOWER
The role of staff training in maintaining high service standards cannot be underestimated. We are committed to providing continuous learning and development opportunities for our team. This commitment not only ensures that we deliver exceptional service to our guests but also drives our success in the competitive hospitality industry while fostering a culture of excellence that sets us apart.
TRANSFORMING TALK TIME
HOW VIDEO BARS ARE REWIRING
THE REGION’S HYBRID WORKPLACE
By Ekta Putran, Head of Sales APAC & MEA – Collaboration, Barco
In today’s fast-evolving work environment in dynamic growth markets like Saudi Arabia and the UAE, the demand for seamless hybrid work solutions has never been greater. A hybrid workplace would be incomplete without efficient video conferencing solutions, which are essential for bridging the gap between remote and in-person collaboration.
These tools are critical for ensuring seamless communication, maintaining productivity, and fostering meaningful connections across teams, no matter where they are located.
Video conferencing solutions have seen consistent growth over the past decade. As companies and government entities embrace the flexibility of remote and in-person collaboration, all-in-one video bars have emerged as essential tools for modern conference rooms. These devices have become critical for facilitating hybrid meetings, ensuring that everyone—whether in the office or working remotely—can communicate effectively.
According to a Frost and Sullivan report, 52% of IT decision-makers across various industries and countries
have adopted these collaboration solutions. Video bars integrate cameras, microphones, and speakers into a single device, streamlining setup and reducing potential points of failure.
This integration maximizes technology uptime, a crucial factor for organizations in KSA and UAE where business continuity is paramount.
As the region undergoes rapid digital transformation—driven by initiatives like Saudi Vision 2030 and the UAE’s Smart Government strategy—choosing the right video bar technology is key
to maintaining a competitive edge. So, what should IT managers look for when equipping their meeting spaces with the right technology that seamlessly adapts to the needs of their organizations?
CHOOSING THE RIGHT SOLUTION
When it comes to video features, quality should be non-negotiable. This is especially crucial when it comes to ensuring crystal-clear communication. The camera resolution, field of view (FoV), high dynamic range (HDR) technology, and AI-powered framing options are all critical considerations.
A 4K camera (Ultra HD) is standard in most all-in-one video bars, providing sharp and clear visuals that enhance the overall meeting experience. In the context of hybrid work, where participants may be spread across multiple locations this clarity ensures that every detail is captured and communicated effectively.
The FoV determines how much of the room the camera captures, which is essential for ensuring all participants are visible. Most video bars offer FoVs between 95° and 120°, depending on the room size—ideal for the diverse meeting spaces found in the sprawling business hubs of the region’s rapidly growing corporate sector.
HDR technology further enhances image quality by improving color and contrast, adapting to changes in lighting conditions for clear and balanced visuals. This is particularly useful for businesses in there region where natural light can vary significantly throughout the day, and offices often feature large windows.
AI-powered framing options allow the camera to automatically adjust its view and focus, ensuring all on-site participants are well-framed and visible. This feature is invaluable in high-stakes meetings where every participant’s input is crucial.
CRYSTAL-CLEAR AUDIO FOR EFFECTIVE COMMUNICATION
Next, we dive into audio features like speakers, microphones, microphone arrays, and noise and echo cancellation. The impact of audio quality on the
overall perceived quality of audio-visual content is crucial—it can make or break the meeting experience.
High-quality speakers are essential for clear, distortion-free audio, ensuring effective communication between inroom and remote participants. In regions like KSA and UAE, where multilingual teams are common, clarity in audio is critical to avoid miscommunication.
Microphone arrays, which are clusters of microphones working together, capture clear audio from all participants, making sure that everyone is heard, no matter where they are in the room. This is especially important in large, boardroom-style meetings that are common with businesses in the region.
Noise and echo cancellation are also key. Noise cancellation filters out background noises such as traffic, fans, and air conditioning, enhancing audio clarity. Acoustic echo cancellation prevents echo, ensuring clear audio output in environments where microphones and speakers are close to each other.
In busy metropolitan areas like these features can significantly improve meeting quality by reducing distractions. Automatic gain control adjusts microphone levels to maintain consistent audio volume regardless of how loudly or quietly participants speak.
COLLABORATION FEATURES: THE FUTURE OF HYBRID MEETINGS
Finally, the ability to offer wireless conferencing and presentation is an added value for all-in-one video bars. In a region where agility and speed are valued, the ability to quickly connect to a meeting without the hassle of wires can be a game-changer. Wireless conferencing and presentation capabilities enable users to connect their laptops wirelessly to room displays and AV equipment, facilitating quick and easy hybrid meetings.
These capabilities can usually be found as separate user-friendly solutions for BYOM (Bring Your Own Meeting) spaces, like ClickShare Conference, or sometimes integrated into all-in-one video bar devices.
Compatibility with multiple conferencing platforms is another important feature. Devices that support Microsoft Teams, Zoom, Webex, and Google Meet offer greater flexibility.
Where global business connections are common, this flexibility ensures that organizations can communicate with ease, regardless of the platform their partners use.
EMBRACING THE FUTURE OF WORK IN THE MIDDLE EAST
As the Middle East continues to embrace digital transformation, the role of highquality video collaboration tools cannot be overstated. By considering the key features—video quality, audio clarity, and collaboration capabilities—IT managers in KSA and UAE can ensure that their organizations are equipped for the future of work.
This not only enhances productivity and communication but also positions these organizations as leaders in the region’s rapidly evolving digital landscape.
For regional organizations looking to stay ahead, investing in the right video bar technology is no longer just an option— it’s a necessity. With the right tools, businesses can bridge the gap between remote and in-person communication, ensuring that they remain competitive in a global market.
Ekta Putran, Head of Sales APAC & MEA –Collaboration, Barco
AI IS STRAINING AGING IT INFRASTRUCTURES
MODERNISATION IS KEY TO ENABLING SUSTAINABLE AND ECONOMIC GROWTH IN INTELLIGENT AUTOMATION
BY Reshma Naik, Director, Systems Engineering, Emerging EMEA, Nutanix
It’s been just over a year and a half since the launch of ChatGPT and yet generative AI is now on the lips of most business execs. GenAI has been what Forrester CEO George Colony referred to as “the most important technology thunderstorm of the last 40 years,” and tech leaders across the EMEA region seem to agree.
AI is now a priority for 90% of IT, DevOps, and platform engineering decision makers, at least according to the Vanson Bourne and Nutanix State of Enterprise AI Report. But as with any rapid advance in technology, questions start to be asked of the existing IT infrastructure and its ability to cope. Are current systems really up to the demands of an AI gold rush?
The short answer is no. To begin with, we have an energy efficiency problem. This is something Gartner warned about back in December 2022, saying that by 2025 “AI will consume more energy than the human workforce, significantly offsetting carbon-zero gains.” Also a study called the Growing energy footprint of AI, suggested that the AI industry could consume as much energy as a country the size of the Netherlands by 2027.
The need to address, or at least the need for ESG reporting considerations to be addressed, was highlighted in the State of Enterprise AI Report. Today most AI/ ML model inferencing and training is conducted on high-performance GPUs, which are supported by equally highperformance memory and storage. Combined, these solutions consume significant amounts of electricity and require additional power to actively cool within a private or public data centre
The report also identified additional challenges around skills. Gaps in AI capabilities, as well as ESG, are big concerns. Over 40% of EMEA respondents in the report claim they lack
GenAI and prompt engineering skills, and desperately need data scientists. This will inevitably impact organisations’ ability to meet their own expectations with AI projects.
This becomes even more pronounced when considering other major factors such as managing data and scalability in back-office functionality. Skills shortages and a need to modernise systems do not go well together, so addressing skills is important in meeting the on-going demands of infrastructure change.
THIS
IS THE MODERN WORLD
AI will only add pressure to existing systems, so there is also growing recognition of the need to address the managing and support of running AI workloads at scale. In fact, EMEA respondents ranked this as the number one challenge over the next two years. In addition, respondents also cited security, reliability and disaster recovery as important considerations in their AI strategy.
With infrastructure modernisation and data security outranking cost (the third-lowest consideration for EMEA organisations running or planning to run AI workloads), there is a clear indication within the region that organisations recognise that to really benefit from AI they have to get their infrastructure house in order.
This is further illustrated by the report, with over 90% of EMEA respondents agreeing that their IT costs and cloud spending will both increase due to AI applications. In short, EMEA organisations are showing a willingness to spend in support of their AI initiatives. The challenge is where and how to spend it wisely.
It will come down to prioritisation. While identifying and remediating skills shortages are a constant
issue, especially when it comes to emerging technologies, infrastructure modernisation is key. AI applications and services have a symbiotic relationship with their underlying datasets, models, and infrastructure. This is something the report shows that enterprises are acutely aware of, so the challenge is how to develop data security and quality strategies to make their AI technology as reliable and resilient as possible.
Inevitably, the gold rush nature of GenAI adoption will lead to some shortterm over-spend to plug skills gaps and deliver infrastructure capabilities. However, a longer-term modernisation plan is needed to really benefit from the technology, to ensure scalability and intelligent workloads that optimise costs and energy use.
This will mean effective implementation and management of data across multiple environments - data centre, cloud, and edge – as each will play a critical role in supporting an end-to-end AI workflow.
This data management should also consider security, data quality and data protection. Given data sovereignty requirements, especially in the EMEA region, this should be a core tenet of any AI strategy. Of course, this is all a work in progress. Organisations are still trying to work out how best to use GenAI but use it they will.
Inevitably, there will be early adopters, accelerating adoption and making mistakes along the way but for the majority there are some fundamentals here. Existing infrastructures are not enough.
They will creak and fail under the strain of AI, if not physically then almost certainly in terms of capability and governance. Thankfully, on that score, for most organisations, AI will be a marathon, not a sprint.
BUSTING THREE DATA PROTECTION MYTHS
By Mohamad Rizk, Senior Regional Director - Middle East & CIS at Veeam Software
While once upon a time, it may have been an afterthought, data protection is now an everyday priority for businesses. Beyond regulations like GDPR and the soon-toarrive NIS2, the average global cost of a data breach is $4.45M.
The financial impact can be even worse if production data is compromised – either from a breach or internal error – leading to downtime. For enterprises, downtime costs over $1 million per hour, sometimes reaching as much as $5 million per hour in some cases.
With 37% of servers experiencing at least one unexpected outage in 2023, it's a constant struggle. Despite this, more education is needed, as too many misconceptions can leave businesses unprepared. Here are three data protection myths that need expelling in 2024.
CLOUD PROVIDERS BACK UP YOUR DATA
Businesses are well accustomed to storing data and workloads on the cloud. Case in point - cloud security breaches have surpassed those occurring on-premises servers. This isn’t a comment on one being more secure than the other but shows the shift in the balance of power, or data, for the modern organization.
Despite this, there’s still a widespread misunderstanding of the cloud’s shared responsibility model. A 2023 study found that 43% of IT Data Managers incorrectly believe that cloud providers are responsible for protecting and recovering data in the cloud. This is simply not the case.
While cloud providers ensure a certain level of resilience and redundancy for the data they host, their primary responsibility is to maintain the availability and integrity of their infrastructure.
This misconception stems from people believing cloud providers care for everything once you migrate. You used to hear the analogy that on-premises is like cooking at home while the cloud is like dining out.
This is misleading. It's closer to hiring out a fully equipped kitchen—you should expect the stove to work (and be safe), but if you burn the food, it's up to you.
Data backup and disaster recovery are often shared responsibilities. The cloud provider offers the tools and capabilities,
but it's up to the customer to configure and manage backups according to their needs.
If you want to offload those responsibilities to a third party, you can do so with Backupas-a-Service (BaaS) and Platform-as-aservice (PaaS), but they don’t come as standard.
HOW PAYING RANSOMS ACTUALLY WORKS
Ransomware remains the top threat for data breaches and system outages. The Veeam Data Protection Trends Report 2024 found that three out of four organizations suffered at least one ransomware attack last year, with a quarter being attacked more than four times.
Recovering from ransomware is an unfortunate reality of modern business, yet far too many organizations end up paying the demands. A survey of ransomware victims found that 81% of organizations paid the ransom while only 54% were able to recover their data and 27% could still not recover their data.
However, only some people understand this process, particularly outside of security or IT specialists. A few things can happen after transferring funds into Bitcoin and sending the payment to the attackers. What often happens at first is nothing. Ransomware isn’t like opening a Netflix account. You don’t get seamless, instant access to what you’ve paid for - you have to wait.
In the more unfortunate cases, that wait lasts forever, and no decryption keys are ever supplied. More likely, the keys will eventually be given, but it’s worth noting that even this is often in vain. According to the same survey, one in four victims who paid were still left unable to recover their data.
The main misconception around this isn’t that paying ransoms is risk-free, but how long it takes to recover, even if it does work. It’s not point-and-click; decryption is a fairly manual task, with decryption keys unlocking only a small number of files at once. You’re not unlocking one giant padlock around your warehouse.
You're unlocking each thing inside. Some groups will even charge you more for additional keys to make the process faster! It’s no wonder that, on average, recovery from a ransomware attack takes just over three weeks.
USING BACKUPS AFTER A RANSOMWARE INCIDENT
Experts in ransomware resilience across the industry have made great efforts to argue against ransomware payments and educate organizations on how data backup and system recovery is a far safer, more reliable, and ethical way to recover from ransomware attacks.
While practically every organization takes backup seriously these days (doubly so now regulations such as the EU’s NIS2 make it a legal requirement for many), many are less prepared than they think when it comes to using this backup to recover from an event like ransomware.
There are a few common trip-ups when it comes to ransomware attack recovery. The first is the backup being targeted and compromised during the incident. Attackers can affect backup repositories in three out of four attacks.
The way around this? Have multiple backups, have immutable (unchangeable) backups, and keep a version offline. Another roadblock organizations run is not having an environment ready to recover data.
Organizations sometimes don’t realise until it's too late that the production environment that houses workloads, whether a cloud or on-premises, is often unavailable for some time. It’s either compromised or ‘cordoned off’ as an active crime scene. If your kitchen has burnt down, you can’t replace it until the building itself has been checked and secured.
So, you need a backup environment to recover your backup data to during an outage. If this is a cloud, make sure your team is technically comfortable with how that specific cloud works - you don’t want to be refactoring data or learning new cloud specs in the middle of an outage.
Ensuring data protection and data resilience is never-ending. You constantly have to adapt to new threats and technologies. This means we must continually educate ourselves or the specialists responsible and wider stakeholders such as senior leadership, finance, and compliance.
Widespread misconceptions can make an organization vulnerable or slower to respond to the business's data protection needs. Knowledge is power, and ignorance is bliss until things start going wrong.
SEVEN MUST-VISIT MARVELS
IN RIYADH - SAUDI ARABIA'S REGAL CAPITAL
By Shereen Shabnam
Recently, my work has taken me to Riyadh a number of times, so I decided to wear my tourist hat and embarked on captivating journey through the heart of Saudi Arabia, where ancient history and modern marvels converge. From soaring skyscrapers to sprawling desert landscapes, Riyadh offers a unique blend of cultural heritage and contemporary lifestyle. I have curated my favourite attractions that showcase the city's diverse allure, making every visitor's experience unforgettable below:
KINGDOM CENTRE TOWER
This iconic skyscraper is one of the tallest buildings in Riyadh and features a sky bridge with a panoramic view of the city. The tower also houses a luxurious shopping mall, making it a must-visit for both the view and retail therapy.
NATIONAL MUSEUM OF SAUDI ARABIA
A cultural gem, this museum offers a deep dive into the rich history of the Arabian Peninsula from prehistoric times to the present day. Its eight galleries are well-curated with artifacts and multimedia displays that are both educational and engaging.
AL MASMAK FORTRESS
This 19th-century mud-brick fort played a pivotal role in the history of Saudi Arabia. Today, it serves as a museum that tells the story of the formation of the Kingdom and is a great place to understand Saudi heritage and architecture.
DIRIYAH
Often referred to as the "birthplace of Saudi Arabia," this historic district located on
the outskirts of Riyadh is a UNESCO World Heritage site. It offers a glimpse into the Saudi past with its beautifully restored mud-brick palaces and the Najdi architecture of AtTuraif.
KING ABDULAZIZ HISTORICAL CENTRE
This cultural complex includes beautiful gardens, the National Museum, and the King Abdulaziz Mosque. It's a tranquil spot in the city that combines history, art, and nature.
RIYADH ZOO
A fun outing for families, the Riyadh Zoo is the largest in Saudi Arabia. It houses over 1,500 animals from various continents, providing educational and entertaining insights into wildlife.
EDGE OF THE WORLD
Just outside Riyadh, this dramatic geological wonder offers breathtaking views of an ancient landscape. The cliffs and plateaus provide a stark contrast to the bustling city and are popular for hiking and picnics.
Each of these places offers a unique aspect of Riyadh, from historical and cultural insights to natural beauty and modern architectural achievements. Riyadh is more than just a bustling metropolis; it's a city steeped in history, culture, and innovation.
Whether you're marveling at the panoramic views from the Kingdom Centre Tower, walking through the historical corridors of Al Masmak Fortress, or standing at the Edge of the World, Riyadh promises a journey filled with discovery and awe at every turn.
JOURNEY THROUGH HISTORY, HIGHLANDS, AND TIMELESS CHARM
SCOTLAND
Scotland, with its rolling landscapes, historic castles, and rich cultural heritage, offers a unique combination of luxury and adventure. The most memorable moment for me in Scotland was staying in a castle for a couple of nights and feeling like I was in a Jane Austen type setting in the evenings next to a fireplace and of course attending the highland games during the day had its own charm.
Whether you’re a lover of history, nature, or performing arts, Scotland presents countless attractions that are sure to enchant. Edinburgh, the country’s capital, is a mustvisit destination. My first visit was during the Edinburgh was during the performing arts
By Shereen Shabnam
festival and the entire city was tuned into enjoyed plays and performances from all over the world.
The iconic Edinburgh Castle towers above the city,offers breathtaking views and a deep dive into Scotland’s royal past. After exploring the elegant Royal Mile, filled with highend boutiques, restaurants, and galleries, experience Scottish luxury with a stay at the Balmoral Hotel.
This five-star haven is known for its topnotch hospitality, fine dining at the Michelinstarred Number One, and unparalleled views of the city’s skyline.
Venture beyond the city to discover the aweinspiring Scottish Highlands. Here, luxury and nature intertwine, offering a sense of serenity amidst dramatic landscapes. Explore Loch Ness, one of the most famous lochs in Scotland, where the mystery of the Loch Ness monster continues to intrigue visitors.
For an intimate experience, stay at Achnagairn Castle, a grand estate nestled within the Highlands that provides bespoke accommodations and gourmet meals. Whether enjoying a private tour or a gourmet picnic by the loch, the Highlands promise a truly opulent retreat.
One of Scotland’s most stunning natural attractions is the Isle of Skye, known for its rugged cliffs, clear waters, and magical landscapes. The island’s Fairy Pools and Old Man of Storr offer extraordinary photo
opportunities. For those seeking comfort amidst nature, stay at Kinloch Lodge, a luxury hotel renowned for its impeccable service, award-winning cuisine, and stunning views over Loch Na Dal.
For history lovers, Inveraray Castle and Stirling Castle provide a journey into Scotland’s storied past. Both castles have hosted generations of royalty, and their intricate architecture, beautiful grounds, and rich collections of art and artifacts reflect the grandeur of Scotland’s history.
I chose to stay at the Blackcraig Castle, a historic gem blending Gothic architecture with modern luxury. This fairytale-like castle exudes grandeur with its turrets, intricate stonework, and sweeping landscapes. Now transformed into a lavish residence, Blackcraig offers a unique stay experience, complete with period interiors, luxurious amenities, and stunning views of the surrounding woodlands.
Scotland’s diverse beauty, paired with its luxurious offerings, makes it a dream destination for travelers. From the ancient streets of Edinburgh to the wild beauty of the Highlands, Scotland seamlessly blends tradition and opulence.
This enchanting land offers an unrivaled luxury travel experience, where every moment feels like stepping into a grand Scottish epic. Whether you are staying at an opulent castle, or hiking through breathtaking landscapes, Scotland offers a timeless adventure for those seeking a lavish escape.
A MOTORSPORT ENTHUSIAST'S ALPINE PARADISE KEMPINSKI GRAND HOTEL DES BAINS
Nestled in the heart of St. Moritz, the Kempinski Grand Hotel des Bains offers more than just a lavish retreat; it is a haven for motorsport enthusiasts seeking the thrill of high-octane adventure amidst the serene beauty of the Swiss Alps.
My stay at this illustrious hotel in the past has been marked by the unique blend of luxury and excitement, particularly during their past “Horsepower in the Mountains" campaign - an experience tailored for those who cherish both speed and elegance.
By Shereen Shabnam
EXHILARATING DRIVES IN A DREAM SETTING
The true allure of Kempinski Grand Hotel des Bains for car lovers lies in its perfect location. Positioned just a few minutes’ walk from the shimmering St. Moritz Lake and directly connected to the exhilarating mountain and biking trails of Corviglia, the hotel serves as the ultimate base camp for exploring the majestic Alpine landscapes.
For those of us who revel in automotive excellence, the surrounding roads offer a rare opportunity: to unleash the full potential
of a performance car in a setting that is as challenging as it is breathtaking. The local legislation accommodates spirited driving, allowing one to enjoy their vehicle’s horsepower fully and legally—a rare treat for any driving purist.
LUXURY AND SERVICE AT THEIR PEAK
With 184 meticulously designed rooms and suites, the hotel promises not only comfort but also an unmatched level of service. Each room comes equipped with amenities designed to pamper: from heated
bathroom floors to around-the-clock room and concierge services. For families, the hotel offers babysitting and special kids’ menus, ensuring that every member of the family is catered to.
CULINARY DELIGHTS AND RELAXATION
Dining at the Kempinski is an experience in itself, with three award-winning restaurants that cater to a range of palates, from refined local cuisine to international dishes. After a day of driving or exploring, guests can unwind at the Alpine Kempinski The Spa.
This sanctuary features an indoor pool, exclusive saunas, and a full menu of spa treatments that promise relaxation and rejuvenation.
The hotel is not only perfect for leisure but also for professional gatherings, boasting well-lit banquet rooms equipped with full technical gear, ideal for hosting meetings or events in a setting that inspires and impresses.
A STAY WORTH EVERY MOMENT
For motorsport enthusiasts like myself, the Kempinski Grand Hotel des Bains in St. Moritz isn’t just a place to stay—it is a destination. It offers a perfect blend of adrenaline-pumping roads and luxurious relaxation, making every visit memorable.
For me, I would definitely start saving again for a return trip to delve into the motorsports in St Moritz experience, and get the latest insights from Kempinski Grand Hotel des Bains for new routes, motoring events and curated drive adventures.
WEEKEND MAX MARA OPENS BOUTIQUE IN
RIYADH PARK MALL
Weekend Max Mara celebrates new boutique opening in prestigious Riyadh Park Mall in Saudi Arabia. Anchored in the heart of Saudi Arabia’s Capital, the Riyadh Park is one of the biggest and most popular malls in the city.
With a surface of 146 sqm, the new boutique is located at the ground floor of the Riyadh Park Mall, on the Northern Ring Branch Road, spreading the brand’s DNA and philosophy in new realms.
Weekend Max Mara was originally established in 1983 as a weekend wear line. However, today’s more dynamic lifestyle and needs have transformed the concept of the weekend into a state of mind for those seeking moments of relaxation and leisure in today’s fast-paced daily life. In that light, Weekend Max Mara is an Italian lifestyle brand for self-confident and independent women looking for casual everyday elegance, promising to be a reliable style ally on their everyday getaways.
The Weekend Max Mara store carries widespanning collections of ready-to-wear and accessories including the iconic Pasticcino Bags as well as the brand’s timeless trench coats, designed to embrace and celebrate every woman’s multiplicity. Weekend Max Mara is available in about 250 mono-brand stores and leading department stores globally.
PIONEERING BIO LIVING IN MEYDAN Keturah Reserve
Set to redefine luxury living, Keturah Reserve emerges as a groundbreaking wellnessinspired real estate development, promising to elevate the lifestyle of every resident. Nestled in the heart of Meydan, this opulent residential community marks a significant milestone with the completion of its foundational infrastructure, paving the way for an ambitious project slated for completion in the third quarter of 2027.
REVOLUTIONIZING RESIDENTIAL DEVELOPMENT WITH BIO LIVING
Keturah Reserve is not just a home; it's a sanctuary designed to nurture the wellbeing of its residents through innovative Bio Living. This pioneering concept in the Middle East harmoniously blends interior design with architectural mastery and thoughtful landscaping, all while respecting the
surrounding ecosystem. The development will feature 93 townhouses, 90 villas, and 533 units spread across six elegantly designed apartment blocks.
ARCHITECTURAL INGENUITY AND SUSTAINABLE COMFORT
Each home in Keturah Reserve is a masterpiece of design, boasting double-volume spaces that enhance natural airflow and light. The integration of Variable Refrigerant Flow (VRF) technology ensures energy-efficient climate control, optimizing comfort while minimizing costs. The architectural design is meticulously planned to harness natural daylight optimally—without the accompanying heat or glare—transitioning seamlessly to architectural lighting that supports the body’s circadian rhythm, thus enhancing mood, alertness, and overall well-being.
A COMMITMENT TO LUXURIOUS, HEALTHY LIVING
Mo Moghrabi, Chief Development Officer at Keturah, expressed his enthusiasm for the project, stating, “We are thrilled to announce the completion of infrastructure works and eagerly anticipate the next phase. Keturah Reserve is set to embody the pinnacle of luxury living while introducing the revolutionary concept of Bio Living to the region.”
As Keturah Reserve takes shape, it promises to be more than just a residential development; it is set to become a cornerstone of luxury and wellness in Meydan, offering its residents an unparalleled living experience that enriches their physical, mental, and emotional health through the profound connection with their living environment.
RIVA STYLE MEETS
RESIDENTIAL LUXURY
'Riva Residenze' - A New Dimension of the Riva Brand Experience
Riva, a name synonymous with unparalleled craftsmanship in the boating world for over 182 years, is transcending the waters to redefine luxury living with its latest venture, 'Riva Residenze'. This new project captures the essence of the Riva lifestyle, where living spaces are as meticulously crafted as the world's most iconic boats, featuring the same hallmarks, wood varieties, and materials that have defined the brand since its inception.
'Riva Residenze' is the first-ever residential concept under the Riva Brand Experience, a philosophy that extends beyond boating into realms of design, apparel, and home living. This initiative brings the spirit of Riva into the homes of those who seek a blend of highend design with a nautical allure. The project is set in the yachting capital of the USA, Fort Lauderdale, a location befitting Riva’s prestigious legacy, near the Ferretti Group America Showroom.
EXCLUSIVE LIVING QUARTERS DESIGNED BY RIVA
The 'Riva Residenze' project, developed in collaboration with Ocean Harbor Holdings, comprises a residential tower featuring 36 exclusive apartments. These residences are marked by Riva's signature interior design aesthetics, reflecting the elegance and sophistication of its legendary boats. The façade itself is a work of art, showcasing ribbed mahogany and steel elements that echo the timeless design of Riva's fleet.
A LEGACY OF ELEGANCE AND EXCLUSIVITY
Alberto Galassi, CEO of Ferretti Group, reflects on the project: “The Aquarama not only revolutionized holidaying and sea experiences but also set new benchmarks for exclusivity and elegance. Today, Riva is more than a boat brand—it is a beacon of beauty and style that inspires beyond the marine sector. 'Riva Residenze' embodies this transition, taking our signature elements—mahogany, steel,
By Shereen Shabnam
the color aquamarine, and timeless styling— into the luxury living sector, enhancing each living space's value and appeal with impeccable attention to detail.”
Beyond Boating: A Universe of Riva Elegance 'Riva Residenze' joins a suite of initiatives that celebrate and leverage Riva’s rich heritage, including Riva Boutique and Riva Classiche.
The former offers an exquisite collection of apparel, accessories, and design objects inspired by boating, while the latter, established by Carlo Riva in 1957, continues to service and restore vintage Riva boats
using traditional techniques and materials from the Sarnico yard.
AN UNMATCHED LEGACY OF LUXURIOUS INNOVATION
With 'Riva Residenze', Riva and Ferretti Group continue to push the boundaries of innovation and design, allowing aficionados of the brand to immerse themselves in a world of unmatched elegance, both at sea and on land. This venture not only celebrates Riva's storied past but also paves the way for its future, marking a new era of luxury living inspired by a legendary lineage.
MASTERING THE ART OF RESTAURANT MANAGEMENT
Insights from Nelly Borsato, Proprietor of Salties Creek Restaurant
In the world of hospitality, managing a successful restaurant is much like conducting an orchestra; every element must harmonize perfectly to create an unforgettable experience.
At Salties Creek, we've cultivated a reputation for excellence through a blend of passion, innovation, and unwavering commitment to our guests. Here, I share key insights that have guided our journey and can illuminate the path for aspiring restaurateurs.
UNDERSTANDING YOUR AUDIENCE
The cornerstone of any successful restaurant is a deep understanding of its clientele. Who are they? What do they seek in a dining experience? At Salties Creek, we continually engage with our guests to gauge their preferences and anticipate their needs, allowing us to tailor our offerings to suit their tastes and ensure every visit feels personalized and special.
CRAFTING A UNIQUE DINING CONCEPT
Distinctiveness is vital in the competitive restaurant industry. Salties Creek stands out with its unique blend of local seafood specialties and a rustic, yet elegant ambiance. This distinct identity helps create memorable experiences that encourage guests to return.
INVESTING IN YOUR TEAM
The strength of a restaurant lies in its staff. Investing in thorough training and fostering a supportive work environment ensures that each team member can excel in their role.
At Salties Creek, we view our team as a family, promoting open communication and continuous learning, which in turn enhances service quality and guest satisfaction.
EMPHASIZING QUALITY AND CONSISTENCY
Consistency is key to building trust with your customers. It’s crucial that each dish served maintains the same high standard of quality. We achieve this through rigorous supplier selection, meticulous ingredient inspection, and consistent training of our culinary team.
MARKETING WISELY
Effective marketing strategies can transform a restaurant’s visibility and appeal. At Salties Creek, we leverage a
mix of traditional advertising and digital marketing, including social media and online reviews, to reach new customers and engage with regulars. Highlighting customer testimonials and special events are particularly effective.
ADAPTING TO CHANGE
The ability to adapt to changing market conditions and consumer preferences is essential. Whether it’s updating the menu seasonally or incorporating sustainable practices, flexibility has been integral to our success. Listening to customer feedback and being proactive about industry trends helps us stay relevant and competitive.
FOCUSING ON FINANCIAL HEALTH
Sound financial management is crucial. This includes regular reviews of cost
structures, revenue streams, and profitability. At Salties Creek, we use detailed analytics to make informed decisions that enhance our operational efficiency without compromising on quality or guest experience.
HOLISTIC APPROACH
Managing a successful restaurant requires more than just serving good food—it demands a holistic approach that combines strategic planning, people management, and a passion for hospitality. At Salties Creek, our success is measured not just by the financial returns but by the smiles and satisfaction of our guests.
For those looking to carve out a niche in the restaurant industry, remember that success is a dish best served with dedication and adaptability.
A SEASON OF SPLENDOR
Celebrate the Festive Magic aboard the Queen Elizabeth 2
By Natasha Dury
As the holiday season approaches, the legendary Queen Elizabeth 2 transforms into a floating winter wonderland, promising an extraordinary lineup of festive delights.
As a British, I feel like it is an ideal place for me to enjoy the season with its rich history and iconic status - the QE2 certainly sets the stage for a holiday celebration unlike any other.
ILLUMINATING BEGINNINGS
The season's festivities will begin with the grand Festive Tree Lighting Ceremony. Guests gather around the magnificent Christmas tree, basking in the glow of twinkling lights as the air fills with the sound of Christmas carols and the laughter of delighted children.
A TASTE OF TRADITION FESTIVE AFTERNOON TEA
No holiday on the QE2 would be complete without the traditional Festive Afternoon Tea in the elegant Queens Grill. Guests can indulge in a delightful assortment of Christmas treats accompanied by a glass of mulled wine or mint hot chocolate.
Choose between the Cunard afternoon tea with cold canapés and pastries or the Britannia afternoon tea featuring a mix of hot and cold delicacies, each a tribute to the QE2’s storied past.
A CULINARY FEAST
Christmas Day on the QE2 will be a showcase of culinary excellence. The Queens Room hosts a sumptuous feast where guests can enjoy everything from roast turkey with all the traditional trimmings to a lavish selection of seafood and meats at the carving stations.
AN UNFORGETTABLE NEW YEAR'S CELEBRATION
As the year draws to a close, the QE2’s New Year’s Eve Gala Dinner promises an evening of decadence and celebration. Held in the iconic Queens Room, the gala features a spectacular buffet with an array of seafood, exquisite carving stations, and sinfully decadent desserts. Live entertainment from a trio band sets the tone for a night of dancing and revelry. As midnight strikes, guests are invited to the private deck of The Yacht Club to toast the new year with sparkling wine against the backdrop of Dubai’s dazzling fireworks.
EXCLUSIVE FESTIVE EVENTS
For those seeking a more intimate celebration, the QE2 offers bespoke private events aboard its majestic decks. Tailor-made to each guest’s preference, these events allow families and friends to enjoy the holiday in the unique
ambiance of this historic vessel, surrounded by luxury and steeped in the spirit of the season.
THEATRE BY QE2
The holiday festivities extend to the Theatre by QE2, where a lineup of shows brings joy and cheer to audiences of all ages. From heartwarming performances to breathtaking displays of talent, the theatre’s festive program is designed to captivate and entertain.
EARLY BIRD SPECIALS
Guests planning to indulge in the Christmas Day Lunch or the New Year’s Eve Gala Dinner can enjoy a 10% Early Bird discount, a perfect incentive to book early and ensure a spot at these popular events.
INSPIRED BY NATURE, RADIATING WELLNESS
GLOW – The Quintessence of Sunlife's Holistic Well-being Philosophy
By Shereen Shabnam
Sunlife recently unveiled its new wellness venture, GLOW, a radiant testament to the group’s innovative approach to well-being. Beyond a simple brand, GLOW encapsulates an entire ethos rooted in the pristine, natural elements of Mauritius, prominently featured across the group’s luxurious resort spas. It symbolizes Sunlife's progressive wellness philosophy—a vivid reflection of the vivacious spirit of Mauritius.
Drawing its essence from the scenic beauty of Mauritius, Reshma Dookheea, Cluster Spa Manager at Sunlife, shares, “At Long Beach on the east coast, we herald the day with the sunrise, a beacon of energy and renewal. Conversely, at Sugar Beach on the west, the sun’s descent invites moments of reflection and rejuvenation. GLOW captures these elemental energies with elegance and grace.”
A TRANSFORMATIVE JOURNEY THROUGH COLOR AND CULTURE
The GLOW experience transcends traditional spa treatments, offering a transformative journey characterized by a harmonious color palette of seafoam blue, golden amber, and rich ochre—colors that echo the island’s crystal-clear lagoons, fertile lands, and verdant flora.
GLOW invites guests to become protagonists in their own wellness narratives, blending deep relaxation with personal rejuvenation. This initiative not only reconnects guests with Mauritian culture but also promotes a profound personal wellness.
CURATED EXPERIENCES AT GLOW
Exclusive spa rituals at GLOW celebrate Mauritius’s rich cultural tapestry by fusing African, European, and Asian massage techniques. Signature treatments like the “Mauritian Journey” at Long Beach and
the “Cosmic Journey” at Sugar Beach offer a sanctuary of peace, combining age-old remedies with sensory enhancements to transport guests to a state of sublime tranquility.
SIGNATURE TREATMENTS
• THE MAURITIAN JOURNEY
A revitalizing ritual that uses local elements like moringa oil and Mauritian salts, complemented by bell chimes and herbal masks amidst the spa’s tranquil tropical gardens.
• THE COSMIC JOURNEY
At Sugar Beach, this treatment integrates the healing energies of rose quartz, sunstone, and sapphire, set against a backdrop of soothing flute melodies, fostering balance and deep relaxation.
AUTHENTICALLY SOURCED, NATURALLY INSPIRED
In partnership with local artisans and a
biomedical research lab, GLOW proudly presents a skincare line derived entirely from natural, locally sourced ingredients.
This collection includes rejuvenating substances such as pomegranate, moringa, and bitter orange, rooted in traditional Mauritian remedies.
Visitors are also invited to explore the Ferney Nature Reserve to discover the island’s botanical richness and meet the artisans crafting these natural products.
BEYOND TREATMENTS: INTUITIVE WORKSHOPS
Expanding its wellness offerings, GLOW introduces five innovative workshops aimed at fostering creativity and mindfulness.
These sessions, spanning 90 minutes each, delve into the Mauritian lifestyle through dance, storytelling, sound therapy, and sand art:
• FIND YOUR MOOD
Engage in the sega, a traditional Mauritian dance, to connect movement with emotional expression.
• WORDS IN MOTION
A storytelling workshop that intertwines the island’s rich history with personal narrative development.
• HEALING
RESONANCE
Experience tranquility through sound healing sessions featuring instruments like singing bowls and shamanic drums.
• SANDSCAPE
A sand-drawing atelier offering a calm space to create mandalas, enhancing mindfulness and focus.
EMBARK ON A RADIANT ESCAPE WITH GLOW
GLOW by Sunlife isn’t just a retreat; it’s a celebration of wellness, creativity, and the vibrant spirit of Mauritius.
With bespoke wellness menus and personalized spa experiences, GLOW stands as the pinnacle of holistic well-being, inviting guests to indulge in a luxuriously transformative journey that nurtures both body and soul.
A BOLD FUSION OF PARISIAN STYLE AND AMERICAN HERITAGE
GIVENCHY’S PARTNERSHIP WITH BOGS
For Pre-Fall 2024, Givenchy partnered with Bogs, the American heritage footwear brand. For this partnership, the Givenchy studio worked hand-in-hand with the Portland, Oregon-based outdoor footwear specialist to create 100% waterproof, vulcanized boots for men.
The Givenchy x Bogs partnership represents a first in the men's fashion footwear space, fusing the Parisian house's distinctive aesthetic codes with the savoirfaire, performance, and durability of a family-run brand whose high-quality, hard-wearing, all-weather Bogs style has been highly regarded in the US since its launch.
Two unique styles take Givenchy style codes into new territory: crafted using a highly functional technique of layering vulcanized rubber over a technical neoprene sock liner, a cropped Chelsea boot and a lace-up boot ensure unrivalled performance and warmth while also making a distinctive style statement, whether on the streets of the city or in the great outdoors.
Inspired by classic all-terrain hiking gear, a lace-up style finds a counterpoint in a sleek, slip-on style informed by the traditional Chelsea boot. Subtle surface treatments elevate both styles, with a play on textures and finishes, accentuated with Givenchy lettering in front and a 4G logo at the heel. Designed for lightness, comfort and durability, these two Givenchy x Bogs styles come in sand or black to punctuate any look with a standout footwear statement.
PERFECT BLEND OF INNOVATION, ELEGANCE AND CRAFTMANSHIP
NEW COLLECTIONS FROM GOLDEN CONCEPT
Golden Concept boasts a long history of exceptional craftmanship. This unparalleled attention to detail and technique has seamlessly transitioned to their jewelry collection.
Each peach is meticulously hand-built with superior precision, from the initial crafting stages to surface treatment and gem setting.
Their dedication to excellence ensures that every piece of jewelry reflects the same meticulous care and superior quality that defines their renowned watch cases.
THE CUBAN ICED COLLECTION – A FUSION OF URBAN SOPHISTICATION AND ELEGANCE
This striking series features a Cuban chain adorned with hundreds of zirconia gems, designed to make every piece shine brilliantly. Available in necklaces, bracelets and rings this collection offers options in both sterling silver and black.
Embrace the fusion of urban flair and high-fashion elegance with the Cuban iced collection where every piece exudes confidence and luxury.
THE HALO COLLECTION –MODERN ELEGANCE WITH ROYAL ROOTS
The Halo Collection seamlessly blends contemporary style with the grandeur of royalty, offering you timeless elegance reimagined for the modern world. Indulge in the exquisite beauty and masterful artistry of the halo collection, where every piece tells a story of noble sophistication.
Each necklace in this exclusive series is meticulously crafted by master craftsmen and gem setters, drawing inspiration from the opulence of ancient royal jewelry. With 18 hours dedicated to hand-setting each gem. These pieces are made from sterling silver and adorned with sparkling zirconia gems.
Known for their brilliant sparkle and exceptional clarity, zirconia gems are an excellent choice for their durability and affordability. These gems enhance the beauty and elegance of each piece, ensuring timeless sophistication.
SUMMER VIBES
ZENITH’S DEFY SKYLINE SKELETON IN WHITE CERAMIC
ZENITH recently revealed the first-ever DEFY Skyline model in white ceramic, paired with a blue skeleton movement and dial. A modern successor to the very first ZENITH DEFY wristwatch model from 1969, the DEFY Skyline seamlessly merges the past and present with bold architectural lines and unwavering robustness that are the hallmarks of the line. With this new edition, the DEFY Skyline Skeleton combines the symmetrical, open movement and dial with a pristine white ceramic exterior –a first for the DEFY Skyline collection.
With alternating satin-brushed and polished surfaces, the highly scratch-resistant white ceramic case and dodecagonal bezel offer a striking rendition of the all-occasions DEFY silhouette. With a water-resistance of 10 ATM (100 metres), there isn’t a summertime activity that the DEFY Skyline Skeleton in White Ceramic can’t handle.
Perfectly complementing this new DEFY Skyline Skeleton’s white ceramic exterior is its intense blue open dial and skeleton movement. Constantly shifting with the light and revealing different nuances of blue, the open dial takes on the form of ZENITH’s famous four-pointed star from 1969, a recurring motif in the story of the DEFY range.
It reveals the open El Primero 3620 SK movement beneath, which has also been finished in ZENITH’s signature blue tone recalling the night sky. In lieu of a traditional seconds dial, the DEFY Skyline features the world’s first and only constant 1/10th of a second running indicator, completing one rotation every 10 seconds (and serving as a gentle reminder to make every moment count this summer).
Conceived with versatility in mind, the DEFY Skyline Skeleton White Ceramic comes on an integrated white ceramic bracelet, which seamlessly follows the contours and mixed brushed and polished finish of the case. A bright white patterned rubber strap that matches the ceramic is also provided to make the most of the case’s ingenious quick strap-change mechanism, which requires no tools to operate.
The DEFY Skyline Skeleton in White Ceramic is powered by the El Primero 3620 SK automatic high-frequency skeleton calibre, featuring a 1/10th of a second indicator that’s driven directly from the 5Hz escapement. It features a power reserve of approximately 55 hours and is endowed with a stop-second mechanism for precise time-setting.
The DEFY Skyline Skeleton in White Ceramic is available in small quantities from all ZENITH physical and online boutiques as well as authorized retailers around the world.
THE ULTIMATE HOLIDAY GIFT GUIDE
EXQUISITE SELECTIONS FROM THE QODE
As the holiday season approaches, anticipation builds for the festive cheer and the joy of giving. This year, elevate your gift-giving with The Qode's exclusive holiday gift guide, a curated collection of luxurious offerings from our extensive portfolio of premier brands.
FASHION FORWARD FINDS
Choose from bespoke designer wear to stunning accessories that are sure to turn heads at every holiday gathering. Whether you're shopping for the fashion aficionado or your trend-setting friends, our fashion lineup offers something uniquely special for everyone on your list.
Gift the magic of beauty this holiday with our selection of premium beauty products. From revitalizing skincare sets to captivating fragrances, our beauty guide is meticulously curated to ensure you give more than just a gift—you give an experience. Indulge your loved ones with luxurious pampering they deserve.
Enhance the homes of your loved ones with our lifestyle and home collections. Featuring elegant home decor, chic furnishings, and innovative gadgets, our guide makes it easy to find the perfect piece that complements any living space. Each item is chosen to add a touch of class and functionality to everyday life.
For those who savor exquisite dining, explore our premium dining experiences. Gift a memorable meal at top-tier restaurants or secure a private chef experience that promises to tantalize the taste buds. Our dining selections are perfect for the epicurean or anyone looking to indulge in culinary excellence.
Beyond the tangible, our guide includes enchanting experiences that create lasting memories. From spa retreats to adventure getaways, these experiences are perfect for those who have everything or value experiences over items. Gift an unforgettable adventure this holiday season and watch your loved ones light up with joy.
With The Qode's holiday gift guide, you're not just giving gifts; you're creating moments and memories. Explore our exquisite array of offerings and find the perfect expression of appreciation and love for those who matter most.
FRAGRANCES THAT PAY TRIBUTE TO THE CITIES WE LOVE LE LABO
Le Labo’s City Exclusive collection was created to pay tribute to the cities we love around the world. These fragrances are usually only available in the labs of the city they belong to, and nowhere else.
This means no online orders, no shipping, no exceptions. But once a year, and once a year only, the City Exclusives leave their hometowns to find new people to love them.
CORIANDRE 39 for Mexico City will surprise you with is infusion of Cilantro - the most controversial of all herbs. Some of us can wax poetic about those lacy leaves. And
some of us fervently disagree. Need we say more?
With the first spritz, a zing of spicy lime and aldehydic cilantro leaves (coriandre in French) set the stage for quieter crisp watery notes to peek through. Fresh, green florals enter, then stick around for an intoxicating musky dry down. It is a sensory experience that teeters between tranquil and vibrant. Think forest bathing in El Bosque de Chapultepec – a peace enriched by call-and-repeat birdsong – or sipping mezcal in the shade at a humming café in La Condesa.
TECHNOLOGY TRENDS
Many consumers across the world are looking for the perfect gift for their friends and family. Natasha Dury, Curator of New Technology Trends brings you the latest gadgets to gift loved ones.
HUAWEI WATCH GT 5 PRO 42MM
The new edition in the HUAWEI WATCH GT Series has struck the perfect balance between style and performance, setting new standards for both design and functionality. It brings elegance, durability, and smart functionality to your wrist. The HUAWEI WATCH GT 5 Series comes in two main looks which adopt a sharp-edged design concept: the octagonal watch face and jewelleryinspired watch bezel. The HUAWEI WATCH GT 5 Pro 46mm and WATCH GT 5 46mm feature a geometric design with sharp contours and sleek edges, creating a diamond-like metallic effect that catches the light brilliantly. Meanwhile, the HUAWEI WATCH GT 5 Pro 42mm and WATCH GT 5 41mm boast a bracelet-like look, featuring a gold or silver-toned bezel ring with delicate leaf patterns etched for added craftsmanship.
FUJIFILM SMARTPHONE PRINTER “INSTAX MINI LINK 3™”
FUJIFILM Corporation launches the smartphone printer “instax mini-Link 3™” that can print smartphone images on card-sized instax※1 films. The mini Link 3 is the third generation of the instax mini Link™ series, known for its global popularity and ability to provide fun experiences with friends. In addition to the convenient instant printing function, the mini Link 3 is equipped with two new functions – the instax AiR Studio™ and Click to Collage.
With the launch of the mini Link 3, Fujifilm is also releasing the mini-format film “SPRINKLES” that boosts the fun of photography with a colorful sprinkles pattern reminiscent of cakes, ice cream, and other sweets. The silver sprinkles have a metallic shimmer that accentuates the design. The film is colorful and fun, while keeping the photo in focus. It is ideal for printing using the mini Link 3’s distinctive “INSTAX Air Studio” and “Click to Collage.
SENNHEISER ACCENTUM TRUE WIRELESS EARBUDS
Sennheiser’s latest addition to their portable portfolio, the ACCENTUM True Wireless earbuds promises the signature Sennheiser acoustics, advanced wireless capabilities, and a brand-new ergonomic design, making it an ideal choice for those with an on-thego, connected lifestyle. All of its capabilities are housed inside a completely unique take on earbud ergonomics; in a close collaboration with Sonova, a leading hearing aid manufacturer. Thousands of ear models were analysed to arrive at the ideal balance of stability, comfort, and sophistication. Charging is just as versatile, with both USB-C and Qi wireless charging available inside the compact case. That case holds over 2 additional replenishments, and supports quick charging over USB, giving users up to 1 hour of playback in about 10 minutes.
SONY ULT WEAR HEADPHONES
Elevate your auditory experience with ULT WEAR headphones, where powerful sound meets cutting-edge technology. Designed for audiophiles and casual listeners alike, these headphones feature ULT POWER SOUND with two distinct bass modes, exceptional noise-canceling capabilities, and Sony’s renowned Integrated Processor V1. Whether you’re traveling, at the gym, or relaxing at home, ULT WEAR headphones ensure a pristine, club-like sound environment. Comfort meets durability with their soft earpads, foldable design, and robust battery life—up to 50 hours with Noise Cancelling off. Plus, their commitment to sustainability through the use of recycled plastics reflects a responsible choice for the environmentally conscious user.
AN ODE TO EXCELLENCE, TEAM SPIRIT, AND LEGENDARY CRAFTSMANSHIP
LAND ROVER DEFENDERS AND RANGE ROVERS
Heritage Customs, the renowned name in bespoke Land Rover Defenders and Range Rovers recently revealed its latest creation: the Heritage Customs Land Rover Defender 130Pickup, now available in a special homage edition dedicated to one of the most formidable teams in sports history – the ALL BLACKS.
This limited edition is a tribute to the spirit and tenacity of the New Zealand national rugby team, embodying their legacy in a unique and tough vehicle.
The ALL BLACKS Limited Edition Defender 130 Pickup is the epitome of craftsmanship and innovation, meticulously designed to honor the iconic team. Each vehicle blends rugged performance with bespoke luxury.
EXCLUSIVE DESIGN
The Defender 130 Pickup boasts a striking, all-black exterior, with custom blacked-out finishes and subtle accents, echoing the ALL BLACKS' signature look.
PREMIUM INTERIOR
Inside, the ALL BLACKS edition exudes sophistication and comfort. The cabin is adorned with high-quality black leather and Alcantara upholstery, featuring black stitching with subtle silver details. The headrests are embossed with the Heritage Customs logo, while the dashboard is finished in the same materials.
SOFTWARE ENHANCEMENTS
The ALL BLACKS edition can come equipped with software updates and upgrades, ensuring that this Defender 130 Pickup delivers exceptional performance on and off the road - with all available options.
BESPOKE FEATURES
Each of the limited-edition models can be further personalized with a range of bespoke options, allowing owners to tailor their vehicle to their exact specifications. From custom paint finishes to unique interior trims, the possibilities are endless,
ensuring each ALL BLACKSedition is as unique as its owner. The vehicle's design has standard been equipped with the Heritage Customs Space Cowboy forged wheels, in 22 inch, for optimal handling, in any terrain.
Heritage Craftsmanship: Built by the expert artisans at Heritage Customs, the ALL BLACKS editionPickup is a testament to the brand's commitment to quality and attention to detail. Every element of the vehicle has been carefully crafted to reflect the values of the ALL BLACKS – strength, resilience, and excellence.
MASTER THE ART OF MINIMALIST LIVING SPACES
Embracing minimalism in your home isn’t just about decluttering—it’s about choosing elements that evoke tranquility and functionality. Here’s how to master the art of minimalist living spaces with Dwell using essential items that speak volumes through their simplicity.
FURNITURE
THE STATEMENT OF SIMPLICITY
In minimalist spaces, furniture should be both functional and sculptural. Opt for pieces with clean lines and neutral colors, like a sleek sectional sofa or a streamlined console table. Each item from Dwell is designed to serve a purpose while blending seamlessly with the overall aesthetic.
ACCESSORIES
SUBTLE YET SIGNIFICANT
In a minimalist home, the right accessory can make a statement. Consider a singular statement vase, a minimalist candle holder, or a metal outline clock. Each object should be intentionally selected for its design and purpose.
RUGS AND CARPETS
FOUNDATIONS OF COMFORT
A well-chosen rug can anchor a room without distraction. Look for options in monochrome or with minimalist patterns that add texture underfoot. Consider materials like wool or sisal for a touch of natural elegance.
Create a space that feels both expansive and intimate through minimalist design. By carefully selecting each element, you can transform your home into a haven of peace and style.
REVOLUTIONARY ELECTRIC HYDROFOILING VESSEL UNVEILED
COMPLETE FLYING VS—9
Vessev, a global leader in sustainable marine technology revealed its VS—9 electric hydrofoil, complete with cabin and interior, for the first time as it enters the final phase of sea trials ahead of commercial certification.
Production of VS—9s has already began with the first vessel to enter the commercial service of the largest ferry operator in New Zealand –Fullers360. Thanks to a unique blend of stylish cabin design and unparalleled comfort, more similar to flying than power boating, the nine-meter VS—9 can transport 10 passengers at a service speed of 25 knots and is set to open-up entirely new opportunities for water transport and tourism.
While traditional commercial passenger vessels have tended
By Shereen Shabnam
toward being larger in order to be comfortable, Vessev’s vision for the VS—9 platform takes an entirely different tack. CEO Eric Laakmann commented: “Traditionally, larger
vessels are required to deliver a comfortable passenger experience as they can handle the impact of waves and wake. By flying above the waves, the VS—9 delivers a large vessel
experience on an agile platform that can be berthed and charged in nearly any marina.”
Designed and built by Vessev with input from New Zealand’s largest ferry operator, Fullers360 and its decarbonisation team NetZero Maritime, the VS—9 delivers smooth and quiet travel on the water like never before.
Cocooned from the elements, at low speeds the VS—9 is stabilised by its foiling technology below the waterline. As the vessel accelerates the America’s Cup-derived foils cause the carbon fibre hull to rise effortlessly out of the water where it skims 50cm above, clear of turbulent waves and wake.
Inside, the new cabin is inspired by the premium automotive sector. It is both comfortable and spacious, with quality materials used throughout, along with ergonomic seats and armrests allowing passengers to relax and enjoy the stunning views afforded by the vessel’s panoramic windows.
The VS—9 takes inspiration from private jet travel as well as premium automotive marques, such as Rivian.
While the initial VS–9 is configured for premium transportation experiences, the platform has been designed from the start to be flexible and scalable. Being a catamaran with a flat wing-deck from bow to stern presents many different options for configuration. Utilising the design of the VS—9, Vessev is already working
through further enhancements to the vessel’s performance and applying their learnings to plans for larger foiling vessels with capacity for more passengers and suitable for a range of routes. The team at Vessev is now scaling its operation with multiple products in development.
UAS INTERNATIONAL TRIP SUPPORT LAUNCH AIR CHARTER APP
Global, award-winning trip support solutions provider UAS International Trip Support (UAS) is delighted to partner with technology company Moove to launch the UAS Charter App.
Moove is an advanced booking software company, providing sales tools & passenger application for charter operators & brokers looking for a more efficient & digital customer journey.
Available on the Apps Store and Google Play, as well as being accessible through uas.aero, the UAS Charter App empowers clients to plan their charter experience quickly and easily. By allowing users to search the UAS fleet, they have full visibility on aircraft availability and can compare aircraft to find what best suits their needs.
It seamlessly plans itineraries, compares pricing, and simulates the cost and doorto-door time of each trip, while evaluating the advantages over commercial aviation, train or car with its real-time calculator.
The app also boasts an empty leg feature which allows users to browse a live map and register their route preferences and subscribe for instant notifications.
The launch of the UAS Charter App follows the recent addition of the Bombardier Global Express to the UAS Charter fleet.
The premier large-cabin, long-range business jet is renowned for its exceptional performance and luxurious accommodations and is now available to UAS’ global clients from its base in the UAE. The central location provides strategic access to key destinations in Europe, Asia, and Africa, making it an ideal hub for business executives and VIP travelers.
UAS Charter offers a bespoke travel experience, with personalized services and amenities tailored to meet the unique needs of each passenger. It is ideal for busy professionals with specific travel needs that can be arranged by a travel expert.
A BOLD NEW FORCE IN THE CROSSOVER SEGMENT MG ONE
By Shereen Shabnam
The MG One is the latest addition to MG’s growing portfolio, aimed at redefining the compact crossover segment. MG has been making significant strides in various markets, particularly with its blend of stylish design, modern technology, and competitive pricing. The MG One is a crossover that combines practicality, sporty design, and advanced features at an accessible price point.
We recently did a test drive of the model and explored how the MG One holds up in terms of design, interior comfort, technology, performance, and overall driving experience.
EXTERIOR
The MG One stands out immediately with its bold and sporty design. Its striking front grille, aggressive LED headlamps, and sharp body lines give it a commanding presence on the road. The signature "stardust" grille design, flanked by sleek headlights, sets a confident tone, while the sculpted sides and muscular
wheel arches emphasize the vehicle’s athletic character.
The coupe-like silhouette, with a slightly sloping roofline, adds a sporty touch without sacrificing the practicality of a crossover. At the rear, the wide taillights and integrated spoiler further enhance its dynamic styling. The MG One’s 18-inch alloy wheels and high ground clearance round off the sporty design.
INTERIOR
Inside, the MG One impresses with a spacious and modern cabin. The dashboard design is sleek and minimalistic, featuring a mix of softtouch materials and chrome accents that elevate the overall feel of the interior.
The cabin offers ample legroom and headroom for both front and rear passengers, making it a comfortable option for long journeys. The panoramic sunroof, available in certain versions,
floods the cabin with natural light, creating an airy and open atmosphere. Practical storage spaces are abundant, including a large center console and door pockets, adding to the car’s familyfriendly appeal.
TECHNOLOGY
The MG One is packed with an array of advanced technologies designed to enhance the driving experience. At the center of the dashboard is a 10.1-inch touchscreen infotainment system that supports both Apple CarPlay and Android Auto, providing seamless smartphone integration.
The system is intuitive to use, with crisp graphics and responsive touch controls navigation, media, or vehicle stats. Other tech highlights include a wireless charging pad, a premium sound system, and multiple USB ports for passengers to stay connected on the go. In terms of safety, the MG One comes equipped with adaptive cruise control, lane-keeping assist, blind-spot monitoring, and automatic emergency braking.
PERFORMANCE
Under the hood, the MG One is powered by a 1.5-liter turbocharged engine that delivers 181 horsepower and 285 Nm
of torque. Paired with a 7-speed dualclutch transmission, the MG One provides smooth and responsive acceleration, making it well-suited for both city driving and highway cruising.
The steering is light and precise, which, combined with the car’s compact size, makes it easy to maneuver. Fuel efficiency is another area where the MG One performs well, with the turbocharged engine providing a good balance of power and economy.
OUR VERDICT
The MG One is a strong contender in the compact crossover market, offering a compelling mix of sporty design, modern technology, and practical performance.
Its bold exterior, combined with a comfortable and tech-savvy interior, makes it a great option for young families, professionals, and anyone in need of a stylish yet affordable modern crossover.
BUILT FOR ADVENTURE NISSAN X-TRAIL
The Nissan X-Trail has been a stalwart in the SUV segment for years, known for its rugged reliability, spacious interior, and versatility. With the latest iteration, Nissan has taken the X-Trail to new heights, offering a blend of modern technology, enhanced performance, and refined design.
As the crossover/SUV market becomes increasingly competitive, the new X-Trail aims to stand out with its balance of everyday practicality and off-road capability. We recently drive a car for a few days and took a closer look at how the new Nissan X-Trail delivers across key areas, from design and technology to driving dynamics.
By Shereen Shabnam
EXTERIOR
The exterior of the new Nissan X-Trail represents a bold evolution of its design language, combining ruggedness with contemporary styling. The front fascia features Nissan’s signature V-Motion grille, flanked by sleek LED headlights that give the vehicle a more aggressive and purposeful look.
The muscular wheel arches, angular lines, and elevated stance all contribute to the SUV’s adventurous appearance. The overall design strikes a fine balance between urban chic and rugged capability, making it equally suited for city driving and wilderness exploration.
INTERIOR
Step inside the new Nissan X-Trail, and you’re greeted by a spacious, wellthought-out cabin that emphasizes both comfort and functionality.
The interior materials have been significantly upgraded, with softtouch surfaces and premium finishes throughout. The dashboard layout is clean and modern, with intuitive controls and a user-friendly design.
The SUV is available with either a five-seat or seven-seat configuration, providing flexibility for larger families or those who need extra cargo space. The panoramic sunroof, available on higher trims, brings
a sense of openness to the cabin, while ambient lighting adds a premium touch.
TECHNOLOGY
The new Nissan X-Trail comes loaded with cutting-edge technology aimed at enhancing convenience, safety, and entertainment. At the heart of the dashboard is a 9-inch touchscreen infotainment system, which includes features such as Apple CarPlay, Android Auto, and NissanConnect services for seamless smartphone integration.
The system is easy to navigate, with sharp graphics and quick response times. One of the standout features is the ProPILOT driver assistance system, which offers semi-autonomous driving capabilities by combining adaptive cruise control with lane-keeping assist.
Additionally, the X-Trail is equipped with a comprehensive suite of safety features under Nissan’s Safety Shield 360,
including blind-spot monitoring, forward collision warning, automatic emergency braking, and a surround-view camera.
PERFORMANCE
The new Nissan X-Trail is powered by a choice of efficient engines, with the most common option being a 1.5-liter turbocharged engine paired with Nissan’s e-Power hybrid system. This powertrain delivers 201 horsepower, providing ample power for daily driving and light off-road adventures.
The e-Power system enhances fuel efficiency while maintaining strong acceleration, giving drivers the benefits of hybrid technology without compromising
on performance. Off the road, the X-Trail performs well, with an intelligent allwheel-drive system that can adjust power distribution to maximize traction on slippery or uneven surfaces.
OUR VERDICT
The Nissan X-Trail is an excellent allaround SUV that successfully blends modern technology, comfort, and practicality with just enough rugged capability to appeal to adventurous drivers. Its refined interior, flexible seating options, and impressive tech features make it a strong choice for families, while its performance, both on-road and offroad, ensures it can tackle a variety of driving conditions with ease.
FUTURISTIC DESIGN AND EFFICIENT PERFORMANCE
GAC EMKOO Hybrid
By Shereen Shabnam
As the demand for hybrid vehicles grows, GAC Motors has stepped into the spotlight with the all-new GAC EMKOO Hybrid, a crossover that blends smart technology with fuel-efficient performance. We recently tested the car for a week to see how this new hybrid crossover fares on the road.
EXTERIOR
The first thing you notice about the GAC EMKOO Hybrid is its ultra-modern design. The exterior features a bold and aggressive front fascia, highlighted by a large grille with intricate mesh detailing, and sharp LED headlights that give the vehicle a futuristic, high-tech look.
The sleek, sculpted lines running along the body enhance the crossover's aerodynamics and give it a sporty appeal. From the side, the EMKOO Hybrid has a commanding presence, thanks to its elevated stance, bold wheel arches, and striking alloy wheels.
The sloping roofline, integrated roof rails, and floating C-pillar design add to the dynamic look, while the rear showcases a full-width LED taillight that gives the vehicle a distinctive signature on the road.
INTERIOR
Step inside the EMKOO Hybrid, and you're greeted with a futuristic, tech-laden cabin. The interior layout is modern and minimalistic, with a large digital display taking center
stage. The 12.3-inch infotainment system is well-integrated into the dashboard, featuring a touch interface that controls most of the car's functions, from navigation to climate control.
The display is crisp, responsive, and easy to navigate, while the digital instrument cluster adds a high-tech touch to the driving experience. The seats are comfortable and supportive, made from high-quality materials that exude a premium feel. The interior is spacious, with ample headroom and legroom for both front and rear passengers.
TECHNOLOGY
GAC has equipped the EMKOO Hybrid with a suite of advanced technology features, making it a smart and connected car for modern drivers. The infotainment system supports both Apple CarPlay and Android Auto, allowing seamless smartphone integration.
Wireless charging is also available, keeping the cabin clutter-free while charging devices on the go. Safety is a key focus, with the GAC EMKOO Hybrid boasting a comprehensive set of advanced driver assistance systems (ADAS).
These include adaptive cruise control, lanekeeping assist, blind-spot monitoring, and automatic emergency braking. The 360-degree camera system enhances
visibility when parking or maneuvering in tight spaces, making city driving easier.
PERFORMANCE
The GAC EMKOO Hybrid is powered by a 1.5-liter turbocharged gasoline engine paired with an electric motor. Together, they produce a combined output that offers the best of both power and efficiency. The hybrid system is designed to seamlessly switch between the gasoline engine and electric motor, providing power when needed and conserving fuel when cruising or in stop-and-go traffic.
On the road, the EMKOO Hybrid delivers a smooth and refined driving experience. The acceleration is brisk, especially in hybrid mode, where the electric motor provides instant torque for quick bursts of speed. The regenerative braking system and several driving modes, including Eco, Normal, and Sport, allows drivers to tailor the car’s performance to their preferences.
FINAL VERDICT
The GAC EMKOO Hybrid is a stylish, techforward crossover that delivers impressive fuel efficiency without sacrificing performance. Its futuristic design, spacious and high-tech interior, and advanced safety features make it a strong contender in the hybrid crossover market. Whether you're looking for a ecofriendly commute or a family-friendly SUV with modern features, the EMKOO Hybrid fits the bill.
REDEFINING ELECTRIC MOBILITY KIA EV6
The KIA EV6 marks a bold step forward in the world of electric vehicles (EVs), showcasing KIA’s commitment to sustainability while offering cuttingedge design and performance. As part of the brand’s growing EV lineup, the EV6 represents a perfect blend of practicality, style, and electric innovation.
In a competitive EV market, this crossover aims to stand out with its impressive range, futuristic technology, and dynamic driving experience.
After driving the EV6 for a week, we dive into what makes the KIA EV6 a standout in the electric vehicle segment.
By Shereen Shabnam
EXTERIOR
The KIA EV6’s exterior design is both striking and futuristic. Its sleek and athletic silhouette immediately grabs attention, featuring sharp, aerodynamic lines and a low-slung profile that hints at its high-tech underpinnings.
The car’s front showcases KIA's signature "Digital Tiger" grille, complemented by aggressive LED headlights and distinctive daytime running lights.
The bold rear with its sloping roofline and integrated spoiler adds a sporty touch, while the wraparound taillights give it a futuristic flair. The EV6 sits on 19 to
21-inch wheels, further emphasizing its dynamic and forward-thinking design.
INTERIOR
Step inside the KIA EV6, and you’re greeted by a spacious, tech-driven cabin that is as forward-thinking as its exterior. The minimalist dashboard is dominated by a large curved screen that seamlessly integrates both the digital instrument cluster and the infotainment system, providing a sleek, high-tech feel.
The use of sustainable materials is another highlight, as KIA has opted for recycled plastics and vegan leather in its interior finishes, aligning with its eco-
friendly ethos. The cabin feels expansive, with ample legroom for both front and rear passengers, thanks to the flat floor afforded by the EV platform. The cargo space is also generous, making the EV6 practical for everyday use.
TECHNOLOGY
KIA has packed the EV6 with cutting-edge technology designed to enhance both convenience and safety. The dual 12.3inch displays (for infotainment and driver information) are crisp and responsive, with seamless integration of Apple CarPlay, Android Auto, and the brand's own UVO Connect services.
The infotainment system is intuitive and easy to navigate, with features such as voice recognition, a wireless charging pad, and a premium Meridian audio system. Safety is paramount in the EV6, which comes equipped with an array of advanced driver-assistance systems (ADAS). These include adaptive cruise control, lane-keeping assist, blind-spot monitoring, and KIA's Remote Smart Parking Assist, allowing the car to park itself in tight spaces with ease.
PERFORMANCE
The KIA EV6 delivers an exhilarating performance that defies traditional EV expectations. The vehicle offers multiple powertrain options, ranging from a rearwheel-drive setup with 167 horsepower to an all-wheel-drive version with 320 horsepower with a 0-100 km/h time of just 3.5 seconds.
The driving dynamics of the EV6 are impressive, offering smooth acceleration and responsive handling, making it a joy to drive both in the city and on the highway. The all-electric range varies depending on the battery size and configuration, with the long-range model capable of delivering up to 528 kilometers on a single charge.
OUR VERDICT
The KIA EV6 has a good standing in the electric vehicle market, offering a winning combination of futuristic design, cutting-edge technology, and impressive performance. Whether you opt for the standard version or the high-performance GT model, the EV6 provides an exceptional driving experience without compromising on comfort or practicality.
With its competitive range, fast-charging capabilities, and a suite of advanced safety features, the KIA EV6 is an excellent choice for anyone looking to make the switch to electric mobility.
SUMO SUSHI & BENTO UNVEILS
NOODLE FEST 2024-2025
A WINTER CULINARY EXTRAVAGANZA
Sumo Sushi & Bento is set to warm hearts and appetites this winter with the launch of Noodle Fest, running from December 16, 2024, to January 31, 2025. Revamped and expanded from last year’s Ramen Festival, the Noodle Fest offers a vibrant blend of innovation and tradition, designed to attract food enthusiasts across the UAE. With dishes available for dine-in, takeaway, and delivery, this festival promises to be a treat for all.
As part of this year’s enhanced menu, Sumo Sushi & Bento introduces a range of innovative dishes that elevate the noodle experience. Among the highlights is the Carbonara Udon, which fuses creamy Italian-inspired flavors with the heartiness of Japanese udon noodles. For those seeking a touch of indulgence, the Seafood Truffle Ramen pairs fresh seafood with the rich, earthy aroma of truffle, creating a bowl that is as luxurious as it is comforting
Fans of bold, spicy flavors will be delighted by the Tom Yum Ramen, which pays homage to Thailand’s iconic spicy-sour soup, while the Spicy Wagyu Ramen features tender, premium Wagyu beef complemented by a fiery broth.
In addition to these new creations, the Noodle Fest also sees the return of much-loved classics from previous festivals. Signature dishes such as Chicken Shoyu Ramen, Tempura Ramen, and Beef Chashu Ramen continue to hold their place on the menu, alongside crowd favorites like Yakisoba, Yaki Udon, and the Glass Noodle Plate. These enduring staples ensure that loyal customers will find their favorites while exploring new flavors.
The festival’s aim is to enhance the winter dining experience by offering an array of dishes that celebrate the versatility of noodles and ramen. Designed to appeal to a wide audience, Noodle Fest caters to everyone from ramen connoisseurs to those seeking to explore Japanese-inspired cuisine.
As the winter season unfolds, Noodle Fest 2024-2025 is poised to become a highlight of the dining calendar, delivering comfort, flavor, and excitement to diners across the UAE. By combining culinary innovation with a touch of seasonal warmth, the festival is set to draw both existing patrons and new customers to experience the signature dishes.
LINE INVESTMENTS & PROPERTY LAUNCHES GROUNDBREAKING GIFT CARD SOLUTION – “LAKA”
PLATFORM IS SET TO REDEFINE THE GIFTING LANDSCAPE WITH VISA INTEGRATION, VIDEO MESSAGING, AND ENHANCED SECURITY
Line Investments & Property SP LLC, the shopping mall division of Lulu International Holdings, has unveiled its next-generation VISA - powered LAKA Gift Card, ushering in a new era of convenience, personalization, and security for shoppers across its 19 premier malls in the UAE. Perfectly timed for the New Year 2025 gifting season, the enhanced platform is set to redefine the gifting landscape while strengthening Line Investments position as a regional leader in innovation.
The new VISA - powered LAKA Gift Card introduces groundbreaking features that elevate the gifting experience. Shoppers can now personalize their cards with video messages, an industry first in the GCC, while benefiting from Visa integration that ensures secure and seamless transactions. The platform also offers advanced card security and partial redemption capabilities, allowing recipients to enjoy ultimate flexibility. Realtime balance updates and integration with a mobile app further enhance convenience, creating a dynamic and customer-focused gifting solution.
Speaking on the launch, Mr. Wajeb Al Khoury, Director of Line Investments & Property, expressed pride in the company’s strides toward innovation: “The launch of the new VISA - powered LAKA Gift Card marks a significant milestone in our commitment to delivering cutting-edge solutions that prioritize our customers needs. This platform is not just a tool; it’s a transformative experience, enabling us to enhance the retail ecosystem and solidify our leadership in the region’s digital transformation journey.”
Mr. Biju George, General Manager for Abu Dhabi, Al Ain, and Al Dhafra, emphasized the impact of the new VISA -powered LAKA Gift Card: “With its intuitive design and next-generation features, this innovation transforms the gifting market in the UAE, ensuring a seamless and rewarding experience for shoppers while providing added benefits for our tenants. It reaffirms our dedication to delivering exceptional customer experiences and driving growth across all our malls.”
"The new VISA - powered LAKA Gift Card is a game-changer for the retail sector in UAE. By
integrating innovative features such as video messaging and Visa-powered transactions, we are enhancing the customer experience while creating new opportunities for our retail partners," added Mr. Navaneeth Sudhakaran, General Manager of Line Investments & Property, Dubai and Northern Emirates Region.
“We are delighted to partner with Line Investments and Property, the retail development & management division of LuLu International Holdings, to revolutionise the gifting experience across their malls in the UAE. Giftstarr will provide program management for all Line Malls, which includes the integration of the Giftstarr Till System, Cardholder Portal, Gift Card Management Platform and the reporting suite. This will allow us to transform gifting into a seamless and memorable experience and we will work closely with Line Investments & property to continuously evolve and enhance their gift card offering. Together, we’re setting a new standard for shopping and gifting in the region and our partnership represents an exciting step forward in transforming the way people shop, gift, and connect. - Mike van der Ende, Head of Region, Giftstarr
"We are proud to partner with Line Investments and Property, the retail development and management division of Lulu International Holdings, to power the gift card solution for all their malls across the UAE. NymCard's ongoing commitment is to enable modern, innovative and secure embedded finance services to our clients. By leveraging our advanced payment
infrastructure, strong partnerships with digital payments companies, and deep regional expertise, we aim to elevate the gifting and shopping experience for Line Investments mall customers” added Shiraz Ali, Chief Business Officer of NymCard.
"Visa’s advanced technology offers a secure and rewarding payment experience, making it easier for UAE shoppers to personalize their gifts while enjoying peace of mind. This collaboration also reinforces our commitment to innovation and supporting our retail partners with building customer loyalty. We are excited about our partnership with Line Investments & Property SP LLC and NymCard to launch the LAKA Gift VISA card in the UAE," said Salima Gutieva, VISA VP and Country Manager for UAE.
As part of Line Investments efforts to continuously elevate customer satisfaction, the new Visa powered LAKA Gift Card will be available across its network of 19 malls in UAE, including destinations in Abu Dhabi, Dubai, and Al Ain. Designed to simplify gifting while offering a highly secure and versatile solution, the platform aligns perfectly with the region’s evolving retail trends and customer expectations.
With its advanced features, innovative technology, and strategic timing for the New Year 2025, the LAKA Digital Gift Card platform is set to transform the gifting experience and further establish Line Investments & Property as a leader in the region’s retail and leisure sectors.
MASTERING PR SUCCESS
The Power of Deep Client Understanding
During my consultation work with regional PR agencies, a key message that keeps being reiterated is that surface-level knowledge of the PR industry simply is not enough. After two decades in the industry, I have learned that success goes beyond building strong media relationships — it lies in developing a deep, almost intimate understanding of your client. To deliver truly impactful, resultsdriven PR, you need to grasp not only what your client says they are, but who they truly are at their core.
THE POWER OF IN-DEPTH KNOWLEDGE
Too often, I encounter marketing managers who provide briefs that don’t align with their brand’s identity or the core values and legacy of the organization. As an agency, it is essential to dive deep: research the company’s history, analyze past communications, understand competitors, and study industry trends.
Instead of simply being a “yes” agency that agrees to everything, it is crucial to step up and guide the client. Sometimes, that means educating the marketing team about their organization’s evolution, cultural heritage, and the brand’s essence. Often, new marketing hires appreciate the insights and creative ideas that resonate with the brand’s true identity.
Many PR agencies fall into the trap of blindly agreeing to misguided strategies for fear of losing the client or wanting to maintain harmony. This mindset needs to shift,
By Shereen Shabnam
particularly in our region. When I started out in PR in 1999 in Dubai, leading to being part of the team to start the Middle East PR Association (MEPRA), agencies were more open to engaging in thoughtful debates, which helped steer clients to accept more out of the box effective strategies in a fastevolving landscape.
These debates are more needed now to help agencies value authentic PR content for clients over superficial content with bought engagement. Understanding the client and knowing that their success is dependent on living and breathing humans instead of bots used by the influencers and their agencies is a good start.
PR IS MORE THAN JUST IDEAS
Public relations is not just about generating flashy ideas that look good on paper. It is about immersing yourself in your client’s world, understanding their history, industry dynamics, competitors, and long-term aspirations. A successful PR strategy anticipates the client’s needs, often before they even realize them themselves.
When you truly know your client, you are not just offering them publicity; you are shaping their narrative. Every PR activity should align with their core values and long-term goals, ensuring that campaigns don’t just promote the brand but reinforce its identity and reputation in the market.
BUILDING THE FOUNDATION FOR LONG-TERM SUCCESS
The most effective PR campaigns aren’t built overnight. They are the result of meticulous research and strategy, rooted in a deep understanding of the brand. Achieving this insight means going beyond the basics of a brief or press release. It requires an investment of time to study industry trends, know the key players, and understand both the internal and external forces shaping the organization.
In client meetings, it is just as important to listen to what is being unsaid as it is to hear what is being discussed. Often, the most valuable insights come from the gaps in understanding, where leadership might not fully grasp the nuances of their own brand.
This level of knowledge transforms PR from mere messaging into powerful storytelling that resonates with both the media and the public. It is the difference between generating short-lived buzz with a press release and creating a strategic campaign that elevates a brand’s reputation for years to come.
GET PROACTIVE
Knowing your client better than they know themselves is the cornerstone of exceptional PR. It’s what turns ordinary campaigns into transformative ones. In an increasingly crowded market, PR professionals who master the art of truly understanding their clients will deliver more authentic, effective, and long-lasting results. At its core, PR is more than just a service – it is a partnership built on trust, insight, and, most importantly, deep understanding.
