SECTION-3 KNOW HOW TO CONDUCT A CONSULTANCY INTERVENTION 3.1 Identify the resource implications for gathering different types of data/information and evaluate their contribution to the project Before we begin any project we require Information in order to design, shape, inform and review our activity. But what is ‘information’? When we consider information, we are ideally looking for business intelligence that is relevant, targeted and that can be used to inform follow-up action. Spending lots of time gathering (often unnecessary) data and information is not a good investment for a firm, and consultants’ caught doing this will be challenged by their clients or even by external media. Thus, when we talk about data and information within business and business projects, we are sometimes referring more specifically to ‘business intelligence’. According to the website Intelligence101.com (2020) the difference between ‘information’ and ‘intelligence’ can be explained as the following: What's the difference between information and intelligence? Information is knowledge communicated about a particular fact or circumstance. Intelligence is all about finding out information, determining what it means – and then using it to take action!
Business intelligence Overview Usually companies and consultants are looking to sensibly and proportionately allocate their resources in order to achieve strategic objectives. In striving for their outcomes, against ferocious competition, they may ask for employees and business divisions to work to SMART objective; these being … specific, measurable, achievable, relevant and time-bound. Moreover, the discipline of management and project management is often implemented by the use of individual employee targets that are established as Key Performance Indicators
