ELEVATE Magazine - RASM - September 2025 Issue

SEPTEMBER IS REALTOR® SAFETY MONTH

The perfect time to reassess and enhance your safety protocols.

Equip yourself with essential resources and tools to stay safe on the job.

Top 5 Action Items for REALTORS®

• PLAN YOUR SAFETY STRATEGY

:

Customize a safety plan to suit your unique needs.

• TIPS AND BEST PRACTICES

Learn proven techniques to stay safe and avoid potential risks.

• RE ALTOR® SAFETY MONTH WEBINAR

Join our FREE live webinar on Sept. 18th at 12:00 pm CT for essential tips to stay safe on the job

• PERSONAL PROTECTION RESOURCES

Explore safety apps and devices for added security.

• RE ALTOR® SAFETY PLEDGE

Prioritize safety in your daily business operations for yourself, clients, and loved ones.

Don’t wait until the worst happens. Remember, the real value in real estate is YOU REALTORS® are members of the

The Most Wildly Successful New Waterfront Community

Experience waterfront living at its finest at Lakewood Ranch’s most coveted address. Wild Blue at Waterside offers stunning designer homes by premier builders, plus world-class lifestyle amenities. Enjoy the brandnew 13-acre Midway Sports Park, with tennis, pickleball,

basketball, and outdoor sports. Opening Fall 2026, the 30,000-square-foot clubhouse will feature dining, resort-style pools, fitness and premier putting course. Don’t miss this chance to join Sarasota’s most exclusive waterfront community.

NOW OPEN: MIDWAY SPORTS PARK

Tennis • Pickleball • Basketball Dog Parks • Children’s Playground

Visit Today.

8396 Sea Glass Court, Lakewood Ranch, FL 34240 l 941.313.3852

From University Parkway turn south onto Lorraine Road and follow the signs to Wild Blue at Waterside

WildBluelwr.com

Residences from $1.5 million

REALTOR® Safety Month: Keeping Safety Top of Mind Year-Round

Every September, the National Association of REALTORS® (NAR) shines a spotlight on REALTOR® Safety Month - but the risks you face in this profession don’t vanish when the month ends. On Florida’s Gulf Coast and across the country, agents walk into unfamiliar homes, meet strangers at all hours, and handle sensitive financial information every day. While physical safety will always be important, today’s real estate environment brings new dangers that often start behind a screen, in emails, text messages, and transaction platforms. This September, let’s go beyond the basics and focus on emerging threats many agents overlook, because protecting yourself means more than locking the front door behind you.

Vital Legislative Updates

The legislative landscape, both state and federal, plays an important part in a real estate practitioner's life. What you don’t know, as the laws and rules change, can really hurt not only you but the customers you serve.

Elevate Your Career

A s 2025 enters its final stretch, it's the perfect time to reflect not just on our personal production, but also on how we contribute to the real estate industry. In today’s fastchanging market, our involvement with RASM matters more than ever.

Global RE in a Post AI World

L et's be honest – the real estate game has completely changed. Five years ago, if you told me I'd be competing with chatbots for client attention, I would've laughed. Today? Not so funny. But here's what I've learned after watching countless agents.

RASM South - 2320 Cattlemen Road

Sarasota, FL 34232

RASM North - 2901 Manatee Ave W Bradenton, FL 34205

Phone: 941-952-3400

FAX: 941-952-3401

www.MyRASM.com

STAFF CONTRIBUTORS:

Vice President of Operations & IT:

Jesse Sunday

Vice President of Advocacy & Member Programs: Maxwell Brandow

Communications Director : Brandon Gay

Member Services Director : Jessica Montague

Professional Development Director: Denise Ricciotti

Marketing and Communications Coordinator:

Amanda Freed

Magazine Editor: Beth Sunday

2025 ASSOCIATION OFFICERS:

President:

Debi Reynolds, SaraBay Real Estate, Inc.

President-Elect:

David Crawford, Catalist Realty LLC

Vice President:

Anita Lambert, Sotheby’s International Realty

Treasurer:

Julia Montei, Coldwell Banker Realty

Immediate Past President:

Tony Barrett, Barrett Realty, Inc.

Chief Executive Officer: Jeff Arakelian

MISSION STATEMENT:

Empower and engage our REALTOR® Community by delivering essential services, resources, education, and experiences that elevate member success and professionalism, while advocating for REALTOR® initiatives and private property rights.

VISION STATEMENT:

We are an innovative and relevant association that elevates the standards of professional excellence, and are critical to our members’ success, while providing value to our community.

SUBSCRIPTIONS:

The annual dues of every member of the REALTOR ® Association of Sarasota and Manatee, Inc., includes a one-year digital subscription to ELEVATE Magazine. Editorial ideas and manuscripts are welcomed.

MAGAZINE DISCLAIMER:

Byline articles and columns express the opinions of the writers and do not necessarily reflect the policies or sentiments of the REALTOR® Association of Sarasota and Manatee, Inc., and its affiliates (together, the Association). All submitted copy is subject to editing. Copyright © 2025 REALTOR® Association of Sarasota and Manatee, Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited. Advertisements in the publication do not constitute an offer for sale in states where prohibited or restricted by law. Additionally, the Association makes no guarantee and takes no responsibility for the accuracy of any third-party advertisements in this publication. All liability with respect to actions taken or not taken based on the contents of this publication are hereby expressly disclaimed. The Association has provided the content of this publication “as is” and without warranty of any kind, express or implied, and as such, is not responsible or liable for the accuracy, content, completeness, legality, or reliability of the information.

ADVERTISING:

For information on advertising and article submissions, contact Beth Sunday, Magazine Editor, at 941-952-3417 or email Beth@MyRASM.com

September is Safety Month

By: Jeff Arakelian, RASM CEO

REALTORS® face job-related risks every day. Being aware of potential dangers and taking precautions help to avoid risky situations. In an ongoing effort to keep safety top-of-mind for you the National Association of REALTORS® and RASM dedicate September as REALTOR® Safety Month. Our goal is to reduce the number of safety incidents that happen in our industry so that each and every one of our members makes it home safely every night.

To accomplish this goal together with you, we must improve the “safety culture” in the industry by raising awareness, following safety protocols and encouraging all REALTORS® to stay vigilant on the job. To get started, here are:

FIVE SAFETY ACTION ITEMS FOR REALTORS®:

ƒ PLANNING YOUR SAFETY STRATEGY. NAR’s REALTOR® Safety Program is designed to educate members about the potential dangers you may face on the job. Being aware of the risks allows you to prepare to keep yourself safe. It is prudent for every REALTOR® to develop and implement a safety strategy that you follow every day, with every client, every time.

ƒ SAFETY TIPS & BEST PRACTICES. NAR provides safety tips and tricks through sharable graphics and interactive media, which can be found at this link.

ƒ SAFETY TRAINING VIDEOS. View videos from NAR’s REALTOR® Safety Program with tips and advice on how to keep you and your business safe.

ƒ REALTOR® SAFETY WEBINARS. Make sure you understand the risks, learn the warning signs, and know how to avoid becoming a victim. Watch NAR’s library of webinars on-demand to hear from industry experts covering topics like REALTOR® safety, client protection, and cyber security.

ƒ RESOURCES FOR PERSONAL PROTECTION. As a REALTOR®, it’s important you have a personal safety protocol in place that you use every day with every client, like when meeting new clients, showing properties or sharing information online. There are a variety of tools you can add to your personal safety protocol, such as the smartphone apps like Forewarn and other safety products.

All month long, you will be seeing messaging regarding safety and NAR empowering you to take action with a variety of resources, including Safety Tips, details about upcoming Safety webinars, and more. Thank you for your dedication to REALTOR® Safety – both this month and throughout the year. Safety is a healthy habit that could save your life. Be aware. Keep alert. And above all else…stay safe! •

REALTOR® Safety Month: Keeping Safety Top of Mind Year-Round

Ev ery September, the National Association of REALTORS® (NAR) shines a spotlight on REALTOR® Safety Month - but the risks you face in this profession don’t vanish when the month ends. On Florida’s Gulf Coast and across the country, agents walk into unfamiliar homes, meet strangers at all hours, and handle sensitive financial information every day.

While physical safety will always be important, today’s real estate environment brings new dangers that often start behind a screen, in emails, text messages, and transaction platforms. This September, let’s go beyond the basics and focus on emerging threats many agents overlook, because protecting yourself means more than locking the front door behind you.

THE HIDDEN DANGERS IN A REALTOR®’S DAY

Most agents know the importance of meeting clients in public spaces, sharing schedules, and avoiding risky situations. But the most pressing dangers now often come from digital sources: fraudulent messages, hacked accounts, and online scams that can threaten both your business and your clients’ financial security.

TOP DANGERS INCLUDE:

1 | Wire Fraud & Business Email Compromise: Wire fraud is no longer rare - it’s rampant. Criminals exploit the fast pace of transactions, using convincing emails, hacked accounts, and fake phone numbers to reroute funds. In some cases, victims never recover their money.

2 | Protect yourself and your clients: Always confirm wiring instructions via a verified phone number, never through email or text, and encourage clients to do the same.

3 | Identity Theft: In real estate, identity theft goes far beyond stolen credit card numbers. REALTORS® handle personal, financial, and legal documents that can be a goldmine for criminals. Hackers may target agents to gain access to sensitive data about both the agent and every client they’ve served. Protect yourself:

ƒ Shred documents containing personal or financial details.

ƒ Avoid public Wi-Fi for transaction-related work.

ƒ Store sensitive files in encrypted platforms.

4 | Additional Cybersecurity Threats: Cybercriminals are becoming more sophisticated, often impersonating lenders, title companies, or even your broker. Beyond phishing emails, smishing (text scams) and vishing (voice phishing) are on the rise. Some attacks can lock you out of your devices or compromise your transaction history.Protect yourself:

ƒ Enable two-factor authentication (2FA) on all accounts.

ƒ Use strong, unique passwords for each login.

ƒ Verify suspicious messages via a different contact method.

ƒ Keep antivirus software updated, back up files regularly, and report phishing attempts.

ƒ AI & Deepfake Scams: Scammers now use AI voices or videos to impersonate others. Confirm identities with questions only your colleague or client would know.

5 | Property & Title Fraud: While digital scams dominate headlines, property and title fraud is still a serious threat. Scammers have been known to forge deeds, pose as property owners, and even “sell” homes without the real owner’s knowledge. These schemes can tie up a sale in legal disputes for months. Protect yourself and your clients:

ƒ Recommend clients use county recorder fraud alert programs.

ƒ Stress the value of title insurance to protect against forged documents and fraudulent transfers.

TOOLS & TECH TO KEEP YOU SAFER

Physical and digital security often go hand in hand. Consider adding these to your safety plan:

ƒ FOREWARN – Instantly verify a prospect’s identity.

ƒ SafeShowings – Captures buyer images during showings.

ƒ InstaAlert™ – Sends emergency texts and GPS location without using your phone.

ƒ KATANA Safety™ – Attaches to your phone, triggers alarms, alerts a 24/7 Response Center.

ƒ ORA – GPS-based personal alert device with backup 911 capability.

While technology can be a powerful ally in reducing risk, it works best when paired with strong personal habits. The latest safety apps and devices can alert help in an emergency or prevent a dangerous encounter,

but your daily actions - how you interact with clients, prepare for appointments, and respond to unexpected situations - remain just as important. Combining smart tech with consistent safety practices creates the strongest defense for both you and your clients.

PRACTICAL YEAR-ROUND SAFETY HABITS

ƒ Guard conversations - avoid controversial topics that can escalate tensions.

ƒ Stay calm under pressure - break the “freeze” response before acting.

ƒ Take self-defense training, in-person or virtual.

ƒ Educate clients about fraud and transaction security.

ƒ Make safety culture visible by discussing it openly with colleagues.

Safety is most effective when it becomes a daily habit rather than a one-time consideration. By staying mindful of both physical and digital threats, REALTORS® can create a more secure work environment for themselves and their clients. This includes being intentional about meeting locations, trusting instincts when something feels “off,” and regularly updating safety strategies as new challenges emerge.

Encouraging open dialogue about safety with colleagues also helps normalize protective behaviors and ensures everyone is better prepared. Ultimately, consistent practice and shared accountability strengthen both professional confidence and client trust.

While REALTORS® must take personal precautions, client education is just as important. Many buyers and sellers are unaware of the risks tied to real estate transactions - whether it’s the threat of wire fraud, unsafe showing practices, or protecting their own personal information. Positioning yourself as both an advocate and educator not only reduces risk but also builds trust.

PRACTICAL WAYS TO EDUCATE CLIENTS:

Provide a Safety Checklist: Share a simple, branded checklist that covers both digital and physical safety. For example:

ƒ Digital: Confirm all wiring instructions by phone, never share financial details over email, use secure Wi-Fi during transactions.

ƒ Physical: Keep valuables secured during showings, verify visitor identities, and avoid sharing too much personal info with strangers.

LEAD THE WAY: TAKE THE REALTOR® SAFETY PLEDGE

NAR’s REALTOR® Safety Pledge is a powerful commitment to make safety a daily practice. Knowledge. Awareness. Empowerment. These are the core components of REALTOR® Safety. And helping our members understand the risks they face can mean the difference between life and death. Taking it shows clients and peers that professionalism includes personal security.

NAR has also developed REALTOR® Safety materials for use throughout year, including:

ƒ New webinars on REALTOR® Safety, presented by industry experts;

ƒ Safety messages focusing on seasonal tips for on the job and at home, sent to associations and brokers to share with members;

ƒ Expansion of client safety materials and resources. Learn more at nar.realtor/safety/pledge

KEEPING SAFETY FRONT AND CENTER

Making safety a visible, ongoing priority sends a powerful message - to clients, colleagues, and the community - that you take professionalism seriously. By adopting the tools, habits, and protective measures outlined here, you not only reduce your own risk but also set a higher standard for the industry. REALTOR® Safety Month is the perfect time to reaffirm that commitment, but the real impact comes when safety is woven into every showing, every transaction, and every interaction all year long.

THE BOTTOM LINE

REALTOR® Safety Month is a great reminder, but true safety is a daily commitment. Let September be your annual safety reset:

ƒ Update your personal safety plan.

ƒ Refresh your cybersecurity defenses.

ƒ Share safety tips with clients.

When you protect yourself, you protect your clients, your business, and the trust at the heart of every transaction.

Safety is not just an individual responsibilityit’s a collective commitment that strengthens our entire profession. When REALTORS® consistently model safe practices, it builds a culture of trust that benefits colleagues, clients, and communities alike. By embracing the REALTOR® Safety Pledge and applying its principles year-round, you demonstrate leadership, professionalism, and care for those you serve. Together, we can ensure that safety is more than a pledge - it becomes a defining standard of our industry. • Sources

1 | CertifID – State of Wire Fraud 2025

2 | National Association of REALTORS® – Wire Fraud Prevention Tips, Data Privacy & Security Toolkit, Cybersecurity Checklist

3 | Empire Learning – Identity Theft 101: Why Real Estate Agents Must Stay Vigilant

4 | Federal Trade Commission – Protecting Personal Information: A Guide for Business

5 | Bitdefender – Real Estate Cybersecurity Threat Report

6 | CRES, A Gallagher Company – Best Practices for Cybersecurity in Real Estate

7 | Federal Bureau of Investigation – Internet Crime Complaint Center (IC3) Annual Report

8 | American Land Title Association – Protect Your Property from Fraud

9 | Florida Department of Financial Services – Title Insurance Consumer Guide

Goodwill Manasota

By: Donna Evans, Director of Donation Development and White Glove Service

Not only was Donna RASM’s 2017 Business Partner of the Year, she also handles Goodwill’s White Glove Service, which provides a specialty FREE packing service to those who are looking to downsize, relocate, or want to donate the contents of their home to Goodwill.

The White Glove Service team packs all of the donated items with care and delivers everything to Goodwill Manasota for resale in their stores. They also ensure that the donor receives an itemized tax donation receipt.

Those using White Glove Service include those selling their second home that is fully furnished, buyers who purchase a furnished home but have their own furnishings, seniors who are selling their primary residence and downsizing to a retirement home, and families disposing of things when selling their deceased relative’s home.

The donor receives the satisfaction of knowing they’re changing lives through the power of work with their valuable donated belongings. It’s a win-win for all!

Donna can also be contacted if your company, church, or organization would like to have a donation drive supporting Goodwill Manasota.

The money received from the sales of your donations helps Goodwill to create jobs and economic success for people with disabilities and other barriers to employment, including veterans returning home and needing help reintegrating into new job skills. For more information, call Donna at 941-355-2721, ext. 131. •

Use of State Revenue Stamps to Mislead

By: The National Association of REALTORS® Interpretations of the Code of Ethics Agreement Case 2-10. (Reaffirmed Case #9-16 May, 1988. Transferred to Article 2 November, 1994. Revised November, 2001 and November, 2022.)

REALTOR® A, the listing broker, had shown a house to Buyer B on several occasions. It was an old house in a desirable location in which Buyer B had become interested for extensive modernization. It was listed at $420,000. Buyer B had offered $375,000, but the owner had held firm to his asking price. While negotiations were at this point, REALTOR® A received a call from the owner saying that because of a sudden death in the family a number of family plans were being rapidly changed, and if a signed offer was presented within 24 hours, the price of $375,000 would be accepted. REALTOR® A called on Buyer B, obtained a written offer, and closed the transaction.

Buyer B then continued his discussion with REALTOR® A concerning financing for the modernization of the house that he contemplated. In this connection, REALTOR® A advised him that state revenue stamps in the amount of $5.00 per thousand of the price paid for the house would have to be affixed to the deed when it was filed, and suggested that Buyer B spend an extra $225 for stamps to give the appearance of a $420,000 purchase price for the house. This, he pointed out, would be to his advantage in obtaining a liberal mortgage, should it be checked by the financing institution when Buyer B applied for a mortgage loan to finance his modernization program.

An official of a local mortgage company learned from Buyer B of this advice given by REALTOR® A, and made a formal complaint to the Association of REALTORS® that REALTOR® A had violated Article 2 of the Code by making this suggestion. He pointed out that mortgage finance institutions in the locality generally regarded the state revenue stamps as an indication of selling price.

At the hearing, REALTOR® A’s defense was that he had not been a party to the naming of any false consideration in a document; that the deed in this case stated that the consideration was “ten dollars and other consideration” - a nominal consideration expressly permitted by the Code of Ethics; that the state revenue stamps are not required as a means of indicating prices paid for property, but as a means of deriving state revenue; that while a buyer may not lawfully place less in such revenue stamps on a deed than $5.00 per thousand in price paid, there was nothing illegal or unethical in placing a greater amount in stamps on the deed than the minimum required.

It was the finding of the Hearing Panel that the circumstances under which RealtoR® A gave his advice to Buyer B respecting state revenue stamps made his action tantamount to urging a false consideration of a document, since it obviously showed intent to mislead and deceive a financing institution which, in keeping with general practice, might check the deed and the stamps affixed to it as a factor in appraising the property for mortgage loan purposes. The panel’s decision pointed out that Buyer B’s comments had shown he so interpreted the intent of REALTOR® A’s advice. It stated that while use of an excessive amount of state revenue stamps is, in itself, not necessarily unethical, the circumstances and intent can make such action unethical.

REALTOR® A was found in violation of Article 2 of the Code of Ethics. •

Published with the consent of the NATIONAL ASSOCIATION OF REALTORS®. Copyright NATIONAL ASSOCIATION OF REALTORS®-All Rights Reserved.

Suzanne Libfraind

By: Suzanne Libfraind, Owner of Suzanne Libfraind Wardrobe and Branding Consulting Firm

Su zanne Libfraind is the owner of a Sarasota-based wardrobe and branding consulting firm, where she helps clients align their personal style with the lives they lead. With over 30 years of experience, she has worked with hundreds of individuals to create confidence-building wardrobes that support both personal and professional goals.

Specializing in wardrobe audits, personal shopping, and event styling, Suzanne empowers clients to develop a signature look that reflects their personal brand and goals. Her approach blends deep fashion expertise with strategic branding, helping clients show up with clarity, confidence, and presence.

Her career includes on-air styling and hosting for television studios, producing fashion shows, and styling for major events, as well as serving as a featured panelist or media expert. Before relocating to Florida in 2024, Suzanne was the Lifestyle Specialist for a luxury mall in North Carolina, where she launched a successful personal shopper program, produced high-profile fashion shows, and served as a philanthropic partner for a children’s nonprofit.

For more information on Suzanne Libfraind, visit https://www.suzannelibfraind.com/, or contact Suzanne at Suzanne@suzannelibfraind.com, or call (919) 270-0250. •

Give. Win. Ride.

Your Ticket To The Trail - And To Making A Real Impact In Our Community

By: Kim Coffland, RASM Fundraising Programs Coordinator

Picture this: the sun’s out, the breeze is perfect, and you’re gliding down the Legacy Trail on a sleek AVENTON Level 2 E-bike. Now imagine doing it with a friend - because our Give.Win.Ride. raffle winner will receive two of these top-rated stepthrough e-bikes plus two Cannondale helmets. With up to 60 miles of range, they’re perfect for commuting, weekend exploring, or just breezing around town in style.

YOUR ENTRY MAKES A DIFFERENCE

Best of all? Your entry fuels the REALTORS® Charitable Foundation’s work - providing scholarships for local students, grants to housing-related charities, and assistance to members in crisis.

Entries are open now through December 10 or until the 200th entry, whichever comes first. Suggested donation: $50 per household (one entry per household). Scan the QR code below for bike details, entry information, and complete rules. •

•

• $450 for vacant residential properties renting at $1000+ per month

• $250 for vacant residential properties renting for less than $1000 per month

• $250 for any property with existing tenants in place

Legislative Updates: What You Don’t Know Can Really Hurt You!

By: David P. Clapp, GRI, SFR, CWS, AHWD, C2EX

Th e legislative landscape, both state and federal, plays an important part in a real estate practitioner's life. What you don’t know, as the laws and rules change, can negatively impact both you and the customers you serve. For that reason, staying up on legislative changes becomes an important part of the real estate practitioners’ ongoing educational experience. This year so far has not disappointed, with many new changes that you need to stay on top of.

CONDOMINIUM ADDENDUM REVISIONS AND COMPLIANCE

Did you know that if you fail to use the recently revised condominium addendum dated June 2025 on any transaction dated after July 1, 2025, which is when the new legislation became effective, you are providing the Buyer an opportunity to void the contract? And, do you know why that is the case? If you are a Listing Agent, did you know that you need to make sure that on all of your condominium listings, you have replaced the old version of the Condominium Addendum with the new version before you go under contract?

TRANSPARENCY AND BUYER PROTECTIONS

This year, several legislative changes affecting condominiums were passed, changes that you will need to be aware of as you work with your customers. Transparency is one of the big issues. Condominium Associations will now be required to include on their website BOD-approved minutes for the preceding 12 months, in addition to other required documents. Even more significant is the change extending the Buyer’s document review period from 3 to 7 days. This increases transparency and will hopefully reduce post-closing litigation. Now your customers have more time to review the documents before they are locked into the purchase. But, if you are a Listing Agent, it’s more time your Sellers have to wait to make sure the Buyer is not going to cancel, so you want to make sure you get the Buyer’s Broker the Condominium documents immediately and obtain the Receipt of Documents form signed by the Buyer.

THE IMPACT OF LOOKBACK PERIOD LEGISLATION

Another big legislative victory this year was the limiting of the negative consequences of Lookback Periods. While this does not affect most of our areas because most of our municipalities did not implement lookback periods. But that could have changed at any time, but now with this new

legislation, it won’t be able to be changed. Basically, with a Lookback Period, you are limited to the amount of work you can do to improve or repair your home if it is subject to the FEMA 50% rule. To obtain a permit to do new work, the permitting authority would look to the Lookback Period (say 2 years, which can vary) and the costs of any permitted work that was done during that period. That amount would reduce the amount of money that could be spent on improvement or repairs to the property. For example, you have hurricane damage costing you $165,000. Let’s say your FEMA 50% rule limit on repairs is set at $185,000, so you think that you will be fine.

But, in the last two years, you have made improvements of $30,000 for new windows, and $25,000 for new doors. That $55,000 of improvements was made during the Lookback Period. As a result, that amount would be deducted from your 50% limit of $185,000, making the maximum you can now spend to repair your hurricane damage at $130,000. That would mean you would not be able to repair your home because the repairs would cost $165,000, and you are limited to $130,000. Your options would be to tear the house down, or elevate it. Thankfully, this new legislation prohibits local governments that participate in the National Flood Insurance program from adopting or enforcing lookback periods effective July 1, 2025.

These are just two examples of Florida legislative changes in 2025. There are many more that you should be aware of. In addition, there are many changes on a National level that affect your business as well. The One Big Beautiful Bill has made some sweeping tax law changes that will affect your real estate business.

LEARN MORE AT THE LEGISLATIVE UPDATE SESSION

So, this article was just to whet your appetite. On Thursday September 11, 2025 at 1:30, Cristin Keane, a tax attorney, and I will be teaching a session on state and national legislative changes that will affect your business. This is a session that you will want to be sure to attend in person. More information to come, or you can register at www.myrasm.com •

ABOUT THE AUTHOR

David P. Clapp is the Managing Broker & Director of Education at RE/MAX Alliance Group. He is the 2025 Regional VP for Florida REALTORS® District 13, the Key Contact for a Representative in the Florida House. David is currently an NAR and FR Director. In 2024, he was the Chair of the Florida REALTORS® Forms Committee, currently and for many years a member of Florida REALTORS® - REALTOR® Attorney Joint Committee, a past Chair and current member of RASM’s REALTOR® Attorney Joint Committee. David also serves on the FR-BAR Contract Sub-Committee, which is responsible for maintaining and changing the FR-BAR Contracts and Addenda. David served as President of RASM in 2020 and as President of RASM REALTORS® Charitable Foundation in 2021.

September is REALTOR® Safety Month: What Really Matters

By: Brett Haller: Your Go-To Title Guy, Fidelity National Title

Real estate is a relationship-driven business. We spend a lot of time meeting new people, walking into unfamiliar homes, and often doing it all on our own. That’s why REALTOR® Safety Month every September isn’t just another calendar event. It’s a real reminder to protect yourself while doing what you love.

I work with agents all over Florida, but I see the grind up close here in Sarasota, Bradenton, Lakewood Ranch, and all along the Gulf Coast. You’re hosting open houses, handling last-minute showings, and taking meetings late into the evening. But no matter how busy things get, your safety should always come first.

The National Association of REALTORS® reports that nearly 40 percent of agents have been in a situation where they feared for their personal safety. That’s a number we can’t just brush off.

TIPS WORTH KEEPING IN MIND THIS MONTH AND THROUGHOUT THE YEAR:

1 | Meet New Clients in Public First: Always schedule that first meeting somewhere public, like a coffee shop, your office, or a lobby where others are around. It gives you a better read on someone and keeps you in control of the setting.

2 | Share Your Schedule: Before heading out to a showing or appointment, let someone know where you’re going, who you’re meeting, and when you expect to be back. A text or shared location app can add a layer of protection without much effort.

3 | Trust Your Gut: Your instincts are powerful. If something feels off, don’t push through it. One local agent told me, “If I have a bad feeling, I bring someone with me or I reschedule. No deal is worth the risk.” That kind of thinking could save your life.

4 | Don’t Work Alone if You Don’t Have To: Whenever possible, bring someone with you to open houses or vacant properties. A colleague, a friend, even a lender or title rep. Most bad actors back off when there’s more than one person on site.

5 | Keep Your Phone Ready: Make sure your phone is charged and that you know how to quickly use emergency features like SOS or 911 speed dial. Being able to call for help fast matters, especially in areas with less foot traffic or poor visibility.

6 | Limit What You Share Online: Be smart about what you post. Avoid sharing personal information like your home address, daily routine, or travel plans. Promote your listings and your work but protect your privacy.

I want to support you in the ways that matter most. That includes encouraging these conversations and reminding you that protecting yourself is part of doing business the right way.

Safety should never be an afterthought. It shows professionalism, awareness, and strength. So, let’s keep looking out for each other and making safety part of the culture here on the Suncoast and across Florida.

Stay safe out there! •

Opening Doors, Changing Lives: Why Diversity in Real Estate Matters

By: Andria Kiel, Etta Carter, and Kimberly Nelson

As the school year begins, many families are focused on backpacks, bus routes, and bedtime routines. But for some, the start of school brings a deeper worry: where will we live?

Housing instability affects more than just where a child sleeps - it disrupts education, emotional development, and a sense of belonging. For families from marginalized communities, these challenges are often compounded by systemic barriers. As REALTORS®, we have the unique opportunity and responsibility to help change that.

REALTOR®’S ROLE IN RESTORING HOPE AND STABILITY

Andria, a local REALTOR® and Diversity Committee member, shared a story that reminds us why this work matters. She helped a young couple with a child, and another on the way, secure a three-bedroom townhome through a low-income housing program. Soon after, the wife landed her dream job, and the family transitioned into a new home where they could truly thrive. Andria’s role wasn’t just about finding a house - it was about creating stability, hope, and opportunity.

Kimberly, another member of our Diversity Committe, emphasized how housing stability directly benefits children. In diverse communities, representation matters. When kids see teachers, neighbors, and leaders who reflect their own backgrounds it fosters resilience and a sense of belonging, even in uncertain times.

Programs like the Sarasota–Manatee Housing Stability Partnership show what’s possible when communities come together.

COLLABORATIVE EFFORTS THAT KEEP KIDS IN SCHOOL

Through collaboration between housing authorities, nonprofits like Family Promise, local REALTORS®, and small businesses, families with school-aged children are placed into stable housing quickly. REALTORS® play a vital role - waiving fees, finding affordable rentals, and even donating part of their commission to support families. The impact? Over 40 children remained in their schools, and parents reported improved job stability and reduced stress. These are the kinds of outcomes that ripple through generations.

MORE THAN TRANSACTIONS: SHAPING FUTURES WITH FAIRNESS

As REALTORS®, our work shapes more than transactions - it shapes futures. Understanding the unique barriers that diverse clients face allows us to serve every client with fairness, respect, and effectiveness. Your buyers choose you. They trust you to guide them through one of the most important decisions of their lives.

Many clients from marginalized communities often choose agents who may not share their background— but who’ve earned trust through fairness, empathy, and professionalism. They rely on reviews and referrals, believing they’ll be treated with the same respect and care others have experienced. That trust is meaningful, and it comes with the responsibility to serve with cultural awareness and compassion. It’s about opening doors, breaking down barriers, and ensuring every client knows they belong in the communities they dream of calling home.

RASM members can grow their impact by participating in the Diversity Challenge - a commitment to completing three diversity-related courses. Options include the At Home with Diversity® (AHWD) designation or newly approved courses like Bias Override: Overcoming Barriers to Fair Housing. Explore all course options at https://www.myrasm. com/p/diversity/

Every course you take is a step toward building communities where everyone feels welcome, supported, and truly at home. •

Pins & Purpose: A Fun-Filled Afternoon for a Great Cause

The lanes were alive with competition on August 1st at Bowlero Gulf Gate as the Fundraising & Grants Committee hosted the Pins & Purpose: RRCF Bowling Bash. REALTORS® and business partners filled 20 lanes, competing for the 2025 Pins & Purpose trophies. With plenty of team spirit and some serious bowling skills on display, the event proved once again how fun it is to give back while striking up a little competition.

SPONSOR RECOGNITION

Huge thanks to our generous sponsors who made the event possible: Conditioned Air as our Trophy Sponsor, and Lane Sponsors Kerfin Inspections, Brooks Insurance Group, Relax Property Management, Navy Federal Credit Union, Keyes Real Estate, and SaraBay Real Estate.

COMPETITION HIGHLIGHTS

When the pins settled, RASM President Debi Reynolds and the SaraBay Real Estate Team claimed the High Score Pins & Purpose Winner title, while the Most Striking Squad award went to the stylish Dolls with Balls – KW Suncoast.

COMMUNITY IMPACT

Beyond the trophies, the real victory was the show of support from our RASM members. Thank you to everyone who participated; your energy and generosity keep the Foundation rolling, funding scholarships, housing-related charities, and assistance for members in need. •

Florida Condo Reform: What REALTORS® Need to Know

By: Max Brandow, RASM Vice President of Advocacy and Member Programs

If you attended the Florida REALTORS® Convention "Think Tanks" last month, you might have heard about the big changes for condo transactions in Florida.

New Florida REALTORS® forms are now live in Form Simplicity and reflect recent updates to the state’s condominium safety laws, which the legislature passed this recent session.

The most important shift is that buyers now have seven days (excluding weekends and holidays) to review association documents, up from three. This expanded timeline applies to the Comprehensive Rider to the Florida REALTORS®/Florida Bar Contract for Sale and Purchase (CR7), CRSP17x_F Condominium Addendum –CRSP17x_F (Addendum to the Contract for Residential Sale and Purchase (CRSP17)), and the Cooperative Addendum (COOP-4) all of which have been updated to include milestone inspections, turnover inspections, and SIRS (Structural Integrity Reserve Study) language.

These reforms also extend some SIRS deadlines, allow a temporary pause in reserve funding after inspections, and give associations more flexibility on reserves, including the ability to use lines of credit with owner approval. Associations must also post the past 12 months of board minutes online, helping buyers spot upcoming assessments earlier and reducing post-closing disputes.

Florida REALTORS® legal team has recorded a helpful webinar walking through the changes in detail. You can watch it here: Mid-2025 Condominium Update. Also, you can check out previews of the form changes here.

VICTORY FOR OUR VETERANS: VA HOME LOAN REFORM ACT BECOMES LAW

Big news Last Month: President Trump signed H.R. 1815, the VA Home Loan Reform Act, into law, marking a significant win for veterans and active-duty service members. The change makes permanent the temporary policy that will now allow veterans to directly compensate their real estate agents, leveling the playing field with other homebuyers - especially crucial in competitive markets like ours here in Florida.

NAR led the charge, advocating alongside veterans' groups and lawmakers to eliminate the outdated rule that had barred buyers using VA loans from paying their agents unless sellers offered to cover it.

The new law also establishes a partial claim program, giving seriously delinquent borrowers vital support, without throwing them into foreclosure or forcing a loan refinance.

As Shannon McGahn, NAR’s EVP and Chief Advocacy Officer, said: “Veterans deserve the same shot at homeownership as every other buyer.”.

In May of 2024, RASM members were part of a group of thousands of REALTORS® throughout the country that met with Members of Congress to successfully lobby for the initial temporary rule, and this was the next and final step of those advocacy efforts.

RASM 2025 MAJOR INVESTOR RECEPTION: SECURE YOUR SPOT BY SEPTEMBER 5

RASM will be hosting an exclusive Major Investor party this month. Make sure to pledge today here before September 5: https://docs.google.com/forms/d/ e/1FAIpQLSd-Vv5gLfsTh81qfAX4KKXGDiOHtYZepmIgK3 shUacUcNgsnQ/viewform?usp=sf_link and secure your spot at this event!

RASM’s RPAC Major Investors are an elite and passionate group of REALTORS® whose investments shape the political future of the real estate industry. By becoming a Major Investor, you are investing a minimum of $1,000 into RPAC. Pledge to invest in your profession! •

July 2025 Real Estate Market Report: Trends in Sarasota and Manatee Counties

By: Brandon Gay, RASM Communications Director

The REALTOR® Association of Sarasota and Manatee (RASM) has released its July 2025 real estate market report, offering a comprehensive analysis of key trends across both counties. According to data from Florida REALTORS®, the July 2025 housing market in Sarasota and Manatee counties shows signs of moving toward balance after a period of sharp inventory growth earlier this year. Single-family homes continue to provide stability, with Sarasota posting strong year-over-year sales gains and Manatee prices rebounding from June. While townhomes and condos remain under pressure, particularly in Sarasota where prices saw double-digit declines, recent months have brought a leveling off in supply, signaling a more stable environment for buyers and sellers alike.

KEY TRENDS IN SARASOTA/MANATEE JULY 2025:

ƒ Closed Sales are cooling year-over-year, with declines across most segments. Sarasota single-family homes were the exception, posting double-digit gains.

ƒ Median Sale Prices show stability in single-family homes, holding steady in Sarasota and rebounding in Manatee after a June dip.

ƒ Inventory has stabilized and even declined in recent months, a sign that the market may be moving past the sharp supply build-up earlier in 2025. This trend supports more stable pricing conditions heading into the second half of the year.

ƒ Homes are taking longer to sell, as time to sale now exceeds 100 days in all segments.

SINGLE-FAMILY HOMES

In July 2025, Sarasota County reported 723 singlefamily home sales, a 12.6 percent increase year-over-year. The median sale price remained steady from July 2024 at $470,000 but increased from the previous month. Cash buyers accounted for 37.8 percent of all closed sales. The median percent of the original list price received by sellers was 91.0 percent, signaling an increase in buyer leverage. Inventory levels increased by 16.5 percent yearover-year to 3,574 active listings, but have been trending downward since May 2025, bringing the months supply to a balanced 5.6 months. The median time to contract and median time to sale increased from the previous month to 63 days and 105 days, respectively.

In July 2025, Manatee County reported 624 single-family home sales, a 9.0 percent decrease year-over-year. The median sale price decreased 1.8 percent year-over-year to $489,900, but rebounded from last month. Cash buyers accounted for 29.5 percent of all closed sales. The median percent of the original list price received by sellers was 93.7 percent.

Manatee County ended July 2025 with 2,959 active listings, representing a 4.8-month supply of inventory, signaling sellers still have some leverage. The median time to contract and median time to sale increased from the previous month to 58 days while median time to sale decreased slightly last month to 102 days.

"We’re seeing single-family homes remain a steady anchor in our market, said Debi Reynolds, 2025 RASM President and Managing Broker at SaraBay Real Estate. “With Sarasota reporting strong sales and Manatee home prices bouncing back, it’s clear that buyers and sellers are finding more balance in this segment."

TOWNHOMES AND CONDOS

In July 2025, Sarasota County reported 239 townhome and condo sales, a 16.1 percent decrease year-over-year. The median sale price fell 17.8 percent year-over-year to $300,000, with 60.7 percent of sales being cash purchases. The median percent of the original list price received by sellers was 88.3 percent.

Inventory levels increased by 12.5 percent from yearover-year to 2,000 active listings, but have steadily decreased since March 2025, bringing the months supply to 7.5 months. The median time to contract and the median time to sale remained steady from the previous month at 72 days and 113 days, respectively.

In July 2025, Manatee County reported 201 townhome and condo sales, a 10.7 percent decrease year-over-year. The median sale price fell 2.7 percent to $320,000 with 46.8 percent of sales being cash purchases. The median percent of the original list price received by sellers was 91.0 percent.

Inventory levels increased by 20.3 percent year-over-year to 1,517 active listings, but has also seen decreases since April 2025, bringing the months supply to 7.0 months. The median time to contract increased from the previous month to 70 days and the median time to sale stayed constant at 111 days.

“The condo and townhome sector continues to adjust, with Sarasota seeing price declines and Manatee holding steadier,” added Reynolds. “This shows that buyers have more leverage, especially in the higher-supply condo market.”

SUMMARY

Overall, the market is cooling compared to last year but stabilizing month to month. Buyers now have greater negotiating power as homes take longer to sell and median percent of original list price received ratios dip below 95 percent, yet the slowdown in inventory growth points to a healthier balance ahead. As the region enters the second half of 2025, single-family homes are anchoring the market while condos and townhomes continue to adjust to shifting buyer demand. In this evolving market, working with a REALTOR® is essential for both buyers and sellers to navigate negotiations, pricing strategies, and inventory shifts with confidence.

Monthly reports are provided by Florida REALTORS® with data compiled from Stellar MLS. For comprehensive statistics dating back to 2015, visit www.MyRASM.com/ statistics •

Monthly Market Summary - July 2025

Sarasota County Single-Family

Homes

Closed Sales

Paid in Cash

Median Sale Price

Average Sale Price

Dollar Volume

Med. Pct. of Orig. List Price Received

Median Time to Contract

Median Time to Sale

New Pending Sales

New Listings

Pending Inventory

Inventory (Active Listings)

Months Supply of Inventory

Market Summary - July 2025

Manatee County Single-Family Homes

Closed Sales

Paid in Cash

Median Sale Price

Average Sale Price

Dollar Volume

Med. Pct. of Orig. List Price Received

Median Time to Contract

Median Time to Sale

New Pending Sales

New Listings

Pending Inventory

Inventory (Active Listings)

Months Supply of Inventory

Monthly Market Summary - July 2025

Sarasota County Townhouses and Condos

Closed Sales

Paid in Cash

Median Sale Price

Average Sale Price

Dollar Volume

Med. Pct. of Orig. List Price Received

Median Time to Contract

Median Time to Sale

New Pending Sales

New Listings

Pending Inventory

Inventory (Active Listings)

Months Supply of Inventory

Monthly Market Summary - July 2025

Manatee County Townhouses and Condos

Closed Sales

Paid in Cash

Median Sale Price

Average Sale Price

Dollar Volume

Med. Pct. of Orig. List Price Received

Median Time to Contract

Median Time to Sale

New Pending Sales

New Listings

Pending Inventory

Inventory (Active Listings)

Months Supply of Inventory

Why Participation Matters: Elevating Your Career and Our Industry Through RASM Involvement

By: Michael Baker, PA, Broker Associate, RE/MAX Alliance Group, Baker Global Team

As 2025 enters its final stretch, it's the perfect time to reflect not just on our personal production, but also on how we contribute to the real estate industry. In today’s fast-changing market, shaped by legal shifts, tech innovation, and evolving consumer expectations, our involvement with the REALTOR® Association of Sarasota and Manatee (RASM) matters more than ever.

Yes, your membership gives you access to valuable tools and education - but the real impact begins when you actively participate.

YOU ARE THE ASSOCIATION

RASM is more than a resource, a community powered by people like you. When you get involved, whether by joining a committee, attending events, or serving on the board - you’re investing in your future and in the profession itself.

A strong, member-driven association supports advocacy, professionalism, fair housing, continuing education, and ethical practices. But it only works when members like you step up and contribute.

PARTICIPATION LEADS TO GROWTH

Getting involved helps you grow both professionally and personally. You gain leadership skills, expand your network, and develop a broader understanding of how the real estate industry functions beyond individual transactions.

Whether you’re on a committee or simply showing up to events, you’re opening doors to new ideas, relationships, and opportunities. The insight you gain can sharpen your business strategy, enhance client experiences, and elevate your credibility in the market.

Plus, let’s not forget the referral potential. The connections you make through RASM often lead to long-term professional partnerships, and sometimes even lifelong friendships.

BE A VOICE THAT SHAPES THE INDUSTRY

There’s no question: our profession is under scrutiny. From commission structures to consumer expectations, the way REALTORS® are viewed is evolving. That’s why your involvement matters.

When you serve on the Professional Standards Committee, you help uphold integrity. When you engage with Government Affairs, you influence housing policy. When you join the Global Business Council, you help Sarasota and Manatee connect to a world of buyers and investors.

Being part of RASM means having a seat at the table where meaningful change happens. You help shape how REALTORS® are perceived, locally and beyond.

THE IMPACT OF COMMITTEES AND BOARD LEADERSHIP

RASM’s committees are the backbone of the organization. They create education opportunities, community outreach, advocacy efforts, events, and more. Every committee needs diverse voices and fresh perspectives - you don’t have to be a top producer or industry veteran to make a difference.

Board service takes it a step further, giving you a role in shaping the strategic direction of the association. You gain insight into budgeting, governance, and industry trends that can elevate your leadership profile and business.

BETTER PROFESSIONALS BUILD A BETTER INDUSTRY

When we participate, we raise the bar—not just for ourselves, but for everyone. Clients trust professionals who lead. They gravitate toward REALTORS® who are engaged, informed, and respected by their peers.

Being active in your association positions you as a trusted advisor - not just a salesperson. It signals that you care about the profession, your clients, and the future of real estate.

NOW IS THE TIME TO GET INVOLVED

Committee applications for 2026 are now open. Don’t wait to step into a role where your voice matters. Attend a new event, volunteer, or talk to someone already serving. You don’t have to commit full-time, just start. To explore committees that align with your interests and strengths, attend the RASM Committee Fair on September 9 at 11:00 a.m. at RASM South.

The future of our industry is shaped by those who show up. Let’s lead together. Let’s be the professionals who make this business better - one action, one conversation, one committee at a time. •

Bridging the Gap: Global Real Estate in a Post-AI World

By: Jozefina Wells, REALTOR®, Global Business Council Committee

Let's be honest – the real estate game has completely changed. Five years ago, if you told me I'd be competing with chatbots for client attention, I would've laughed. Today? Not so funny. But here's what I've learned after watching countless agents either thrive or struggle in this new landscape: the gap between technology and human connection isn't a problem to solve – it's an opportunity to seize.

THE REALITY CHECK WE ALL NEED

Walk into any brokerage today and you'll see agents hunched over laptops, frantically updating CRM systems and social media profiles. Meanwhile, their phones are buzzing with leads generated by AI algorithms that know more about their prospects' browsing habits than they do. It's overwhelming, and frankly, it's making a lot of good agents question whether they're still relevant.

But here's the thing everyone's missing: while we've been worried about robots taking our jobs, buyers and sellers have been dealing with their own frustrations. They're drowning in automated property alerts, generic market reports, and chatbot responses that sound about as warm as a Minnesota winter. They want what they've always wanted – someone who gets it.

WHAT AI CAN'T DO (AND WHY THAT MATTERS)

I recently worked with a couple relocating from Germany to Bradenton. Sure, AI could tell them the average home price per square foot and the best school districts. But could it explain why that "amazing deal" in a certain neighborhood might not be so amazing come flood season? Could it help them understand the cultural differences between Germany and Florida home-buying expectations? Not a chance.

This is where the rubber meets the road. AI excels at pattern recognition and data processing, but it fails miserably at reading between the lines. It doesn't catch the hesitation in a seller's voice when they talk about "pricing competitively." It can't sense when a buyer is stretching their budget for emotional reasons they haven't even admitted to themselves yet.

THE GLOBAL GAME CHANGER

Here's what's really interesting – this AI revolution is happening globally, but it's creating different opportunities in different markets. In emerging markets, AI is helping buyers access information that was previously gate-kept by local insiders. In established markets like New York or London, it's commoditizing basic services and forcing agents to specialize or perish.

Smart investors are already adapting. They're using AI for initial market screening but relying on local human experts for the nuances that make or break deals. They know that a computer can analyze cap rates all day long, but it takes human judgment to spot a neighborhood on the verge of gentrification or recognize when political changes might affect property values.

THE BRIDGE STRATEGY

The professionals winning in this environment aren't fighting AI – they're dancing with it. They use technology to handle the boring stuff (lead qualification, market analysis, document preparation) so they can focus on high-value activities like negotiation, relationship building, and strategic advisory work.

Take an agent I know in Miami who specializes in international buyers. She uses AI to translate property descriptions and analyze foreign exchange trends, but she spends her time understanding cultural buying preferences and building relationships with immigration attorneys, international banks, and cultural community leaders. Her clients don't just get a transaction – they get a soft landing in a new country.

WHAT THIS MEANS FOR YOU

Whether you're an agent, investor, buyer, or seller, the message is the same: embrace the technology, but double down on what makes you human. Ask better questions. Tell better stories. Solve problems that algorithms can't even see.

The future of real estate isn't about humans versus machines – it's about humans with machines versus humans without them. The gap isn't a chasm to fear; it's a bridge to build. And the best part? The blueprints are already in your hands. The question isn't whether AI will change real estate – it already has. The question is whether you'll use this change to become more valuable, not less. The choice, as they say, is yours. •

Sisterhood for Good - Women Making a Difference, Together!

KEY INSIGHTS I GAINED:

By: Stephanie Soffer, REALTOR®, Sarasota Gulf Coast Homes - Keller Williams on the Water

In August, I had the opportunity to meet the founder of Sisterhood for Good Sarasota, during which she shared the organization's history, goals, mission, and the various committees available for involvement.

Sisterhood For Good Women’s Giving Circle (SFG) is founded on the belief that passionate women can achieve far more when they unite to support common causes. Each member of their group offers a unique opportunity to bring hope, support, and immediate assistance to local organizations or programs in need. As strong and determined women, they leverage their skills and resources to enhance the lives of those in our community. Take a look at the grants that SFG provided to nonprofits, over the last five years.

SISTERHOOD FOR GOOD GRANTS:

ƒ In 2020, SFG provided $41,930 in grants to nonprofits in Sarasota and Manatee counties.

ƒ In 2021, SFG provided $44,359 in grants to nonprofits in Sarasota and Manatee counties.

ƒ In 2022, SFG provided $76,850 in grants to nonprofits in Sarasota and Manatee counties.

ƒ In 2023, SFG provided $110,800 in grants to nonprofits in Sarasota and Manatee counties.

ƒ In 2024, SFG provided $153,036 in grants to nonprofits in Sarasota and Manatee counties.

Through their friendship and shared passions, their collective voice can make a meaningful impact in various charitable areas, including: animal welfare, arts and education, health and safety, hunger and homelessness, Veterans' issues, and women’s and children's issues.

Joining the Sisterhood For Good giving circle means enjoying engaging experiences while supporting meaningful causes. As an actively involved 501(c)(3) volunteer organization, they frequently host and participate in events that foster connections among members and enhance their contributions to the community.

SFG's recently hosted a Happy Hour event on August 21 at Azul Cosmetic Surgery & Medical Spa. The fun-filled evening included light bites, raffles featuring treatments and skincare products, exclusive Azul skincare swag bags, and an opportunity to meet Azul's Sarasota team and providers, including the introduction of their newest provider, Dr. Christine Bokman, a new member of SFG. A great time was had by all so don't miss our next fantastic get-together!

DESIGNER BAG BINGO

Speaking of amazing functions, one of SFG's major events, Designer Bag Bingo, is scheduled for November 6 at 5:30 p.m., at The Grove Ballroom, in Lakewood Ranch. We’d love to see you there for what’s sure to be a fantastic evening!

If you are interested in donating, volunteering, becoming a member, applying for a grant, partnering with us, or attending one of our events, please visit https://sfgflorida.org •

Spotlight on Indian Beach: A Historic Sarasota Gem

By: Daniel Treiman, Realtor®, Michael Saunders & Company

Nestled along the sparkling waters of Sarasota Bay, Indian Beach is one of Sarasota’s most historic and captivating neighborhoods.

Celebrating 100 years since its annexation into Sarasota in 1925, this area exudes charm, history, and cultural significance. Known for its architectural diversity and natural beauty, Indian Beach remains a soughtafter enclave for discerning homeowners and history enthusiasts alike.

A STORIED PAST

Historic records show that Indian Beach has been a desirable place to live for over 5,000 years, beginning with Native American communities who settled along its shores to hunt, fish, and trade. Eventually, the area became a haven for wealthy industrialists and socialites, drawn to its tranquil bay views and secluded estates. The neighborhood’s annexation in 1925, during Sarasota’s land boom, integrated it into the city, solidifying its place in Sarasota’s cultural and residential identity. This connection to Sarasota’s expansion helped foster nearby institutions like the Ringling Museum of Art and Ca’ d’Zan, John and Mable Ringling’s opulent winter home, still transporting visitors to the glamorous Roaring Twenties.

ARCHITECTURAL TREASURES

The neighborhood showcases an eclectic mix of architectural styles, from Mediterranean Revival to midcentury modern. Among its crown jewels is Casa Arula at 4311 Bay Shore Road, a 1925 Mediterranean Revival masterpiece celebrating its centennial. Originally built for New York businessman Ara Leonhauser and his wife, Luella, this estate boasts a storied past, including hosting public tours during its stint as a Symphony Showcase house in 2001. Modern updates, such as a bayside pool and a second-floor Juliet balcony that overlooks the double-height solarium, enhance its vintage character while maintaining its historic integrity.

CULTURAL AND NATURAL ATTRACTIONS

Indian Beach is a stone’s throw from Sarasota’s premier cultural destinations, including the Ringling Museum, the Asolo Theatre, and New College of Florida. Its rich ties to circus history - beginning in 1927 when John Ringling moved the circus’s winter headquarters to Sarasota - add another layer to its allure. Residents enjoy quick access to downtown Sarasota, the Sarasota Jungle Gardens, and the pristine shores of Lido and Longboat Key.

REAL ESTATE SNAPSHOT

Homes in Indian Beach range from charming midcentury cottages to grand waterfront estates, with prices spanning $500,000 to well over $10 million. For discerning buyers in the Sarasota market, Indian Beach offers a rare combination of history, location, and prestige - a testament to Sarasota’s enduring appeal. •

Photography courtesy of Daniel Treiman, Realtor®, Michael Saunders & Company.

RASM Team Member Updates

RASM happily recognizes our new team members and the workplace anniversaries of our professional staff.

“It has been eight years since becoming RASM CEO and my 42nd year working in the REALTOR® organization," said Jeff.

"We have achieved a great deal at RASM during those years, in partnership with our volunteer leadership, and we will continue to do so in the years ahead.

We are recognized as a “mega” association by NAR with approximately 9,000 members. RASM has grown to be the 35th largest local association in the U.S. out of over 1,000 local associations and the 6th largest in Florida.

Jeff maintains that, “our success is predicated on providing tremendous value to our members.”

Kim Coffland, the Fundraising Programs Coordinator at RASM, celebrates her one-year anniversary with RASM this month.

“Dedicated, supportive, and generous are the words that come to mind when I reflect on my first year at RASM," said Kim. "Over the past year, I’ve had the privilege of supporting the RRCF Board of Directors, Fundraising & Grants Committee, and assisting the RPAC Staff Liaison.”

Serving the Fundraising & Grants Committee has been the highlight of Kim's year. The small but mighty group worked together to plan many events such as, the spring donor thank-you event, Gratitude in Bloom, summer bowling fundraiser, Pins & Purpose, and current fundraiser, Give. Win. Ride.

Next year, Kim will serve as staff liaison to the Scholarship Committee and she looks forward to welcoming more committee members. "I’m proud to be part of this community," added Kim," and can’t wait to see what we accomplish together in the year ahead." •

BECOME AN EXPERT IN WATERFRONT

With over 70 Sarasota and Manatee waterways, REALTORS® with waterfront background and experience are in high demand. Dive deep into topics that are specific to this specialty and become a Certified Waterfront Specialist and expert.

Introducing: Education in a Minute

By: Denise Ricciotti, RASM Professional Development Director

RASM is excited to launch a new video series designed to keep you up-todate on the latest learning opportunities: Education in a Minute! Each month, you’ll hear directly from the RASM Professional Development Chair, Derek Patti and members of our Committee as they highlight upcoming classes, spotlight new programs, and share quick tips to help you stay ahead in your business. In just one minute, you’ll know exactly what’s coming up and how to make the most of your membership benefits.

You can catch Education in a Minute every month on the RASM YouTube channel, Facebook, and Instagram. Be sure to like, follow, and subscribe so you never miss an update!

View our latest Education in a Minute video here Investing just one minute in watching can mean big returns for your business and professional growth. For a full list of upcoming classes and to register, visit myrasm.com/calendar.

REALTORS® NEWLY DESIGNATED & CERTIFIED

C2EX

ƒ Selina G. Bradley, Coldwell Banker Realty

ƒ Etta Yvonne Carter, Coldwell Banker Realty Certified Waterfront Specialist (CWS)

ƒ Faith Elizabeth Michael, Berkshire Hathaway HomeServices Florida Realty

ƒ Jamie Tillman, Preferred Shore LLC

ƒ Shannon Leigh Welling, Compass Florida LLC Seniors Real Estate Specialist® (SRES®)

ƒ Geraldine Allard, Team Allard Realty LLC

ƒ Karen Elizabeth Ashford, KW Suncoast

ƒ Josie Cline, Michael Saunders & Company

ƒ Joanne M. Paradis, Leslie Wells Realty, Inc. •

Step Right Up: YPN Carnival Fundraiser on September 19

By: Zoe Kasper, Owner, Crane Content

We’ve got something exciting coming up next monththe Young Professionals Network (YPN) Carnival Fundraiser on Friday, September 19! This event is the perfect mix of fun and networking, and I can promise you it’s not your typical evening out. Think carnival booths, games, prizes, and plenty of laughs. Whether you’re coming to test your skills or just to soak in the atmosphere, there’s something for everyone. And the best part? Every single dollar raised goes right back into our community through two incredible organizations: Safe Place and Rape Crisis Center (SPARCC) and the RASM REALTORS® Charitable Foundation (RRCF)

A FAMILY-FRIENDLY NIGHT OUT

Not only is this a chance to connect with other professionals, but it’s also a family-friendly event, so feel free to bring your kids, friends, and loved ones along. With activities and entertainment for all ages, it’s a great way to make memories while making an impact.

SUPPORTING SPARCC

SPARCC does life-changing work by supporting survivors of domestic violence and sexual assault. They provide resources, counseling, and safe shelter for those who need it most, while also focusing on education and prevention to build a safer community for the future.

SCHOLARSHIPS, RELIEF, & COMMUNITY CARE

RRCF is equally impactful, giving back through scholarships, housing-related charities, and disaster relief. Both organizations remind us that when we come together, we can truly make a difference.

MEMORIES UNDER THE CARNIVAL LIGHTS

So grab your coworkers, invite some friends, and join us under the carnival lights. This is your chance to connect with fellow professionals, give back to causes that matter, and maybe even walk away with bragging rights from a game or two.

MARK YOUR CALENDAR: SEPTEMBER 19

This is an event you won't want to miss - September 19 is your chance to connect, compete, and contribute to something bigger than yourself. •

BUSINESS PARTNER

FALL EXPO :

Get Your Passport to Partnership Ready for Robarts Arena, Sarasota!

REALTORS® and Business Partners — bring your business cards and prepare to connect. Explore valuable local resources, expand your network, and build relationships that support long-term business growth.

This is your chance to mix, mingle, and make meaningful connections with industry pros who can help take your business to the next level — from home inspectors and marketing experts to title and insurance providers, our Business Partner members have the tools you need to thrive.

REALTOR® Pre-registration isn’t required, but we encourage you to do so for a chance to win a $50 gift card!

Interested in Exhibiting? Sponsorships are just $250 and include: (Deadline to register 09.15.25)

• A 6’ table with chairs

• 2 company representatives

• 2 food tickets

• The ability to offer door prizes

• Direct networking with over 120 REALTORS®

Don’t miss this high-energy event packed with opportunity, prizes, and connections. We can’t wait to see you there!

RASM enables you to Reach Further. a comprehensive suite of communications you informed about market trends estate, member spotlights, advocacy networking events.

MyRASM Portal at MyRASM.com

Located on the upper right corner website, the password-protected personalized home page to all including:

• Your Member Profile

• Calendar of Events and Classes

• Searchable Member Directory

• Online Orders

• Committee History RASM Videos And more!

Check out our calendar the MyRASM Portal of upcoming events Visit: myrasm.com/calendar SEPT 25 11 AM - 2 PM

SEPTEMBER & OCTOBER

2025

CALENDAR OF EVENTS

WEDNESDAY, SEPTEMBER 3

9:00 a.m. 14 Hour CE (Day 1 of 2) NNorth

THURSDAY, SEPTEMBER 4

9:00 a.m. 14 Hour CE (Day 2 of 2) NNorth

FRIDAY, SEPTEMBER 5

8:30 a.m. CREA Marketplace Meeting tSouth

MONDAY, SEPTEMBER 8

8:30 a.m. GRI 103 en Espanol (Day 1 of 2) iWebinar

1:30 p.m. New Member Orientation tSouth

TUESDAY, SEPTEMBER 9

8:30 a.m. GRI 103 en Espanol (Day 2 of 2) iWebinar

11:00 a.m. RASM Committee Fair tSouth

WEDNESDAY, SEPTEMBER 10

8:30 a.m. GRI 103 en Espanol (Day 2 of 2) iWebinar

THURSDAY, SEPTEMBER 11

1:30 p.m. REALTOR® Legislative Victories: State and National tSouth

FRIDAY, SEPTEMBER 12

8:30 a.m. CREA Marketplace Meeting tSouth

9:30 a.m. iCE: Core Law: Minimizing the Legal Risk iWebinar

10:30 a.m. YPN Trolley Tou: Uptown Sarasota tSouth

TUESDAY, SEPTEMBER 16

2:00 p.m. Home Staging Tips for Faster Sales tSouth

WEDNESDAY, SEPTEMBER 17

10:00 a.m. Stellar MLS Classes - Assembling a Professional CMA

THURSDAY, SEPTEMBER 18

2:00 p.m. RASM 2025 Annual Meeting tSouth

FRIDAY, SEPTEMBER 19

8:30 a.m. CREA Marketplace Meeting tSouth 4:00 p.m. YPN Carnival Sarasota Farm Bureau

MONDAY, SEPTEMBER 22

2:00 p.m. Fair Housing: Be the Change NNorth

WEDNESDAY, SEPTEMBER 24

9:00 a.m. Intro to Contracts tSouth

11:00 a.m. Luxury Home Marketing (Day 1 of 2) iWebinar

THURSDAY, SEPTEMBER 25

11:00 a.m. Business Partner Fall Expo rRobarts Arena

11:00 a.m. Luxury Home Marketing (Day 2 of 2) iWebinar

FRIDAY, SEPTEMBER 26

8:30 a.m. CREA Marketplace Meeting tSouth

WEDNESDAY, OCTOBER 1

8:30 a.m. CIPS: Local Markets tSouth or iWebinar

1:30 p.m. Boost: Running Your Business as a Business tSouth

THURSDAY, OCTOBER 2

1:00 p.m. ADA and Commercial Real Estate tSouth

1:00 p.m. iCE: Realty Tech Fusion-Unlocking AI and VR in Real Estate iWebinar

FRIDAY, OCTOBER 3

8:30 a.m. CREA Marketplace Meeting tSouth

MONDAY, OCTOBER 6

8:30 a.m. CIPS: Transaction Tools tSouth or iWebinar

TUESDAY, OCTOBER 7

9:00 a.m. New Member Orientation NNorth 4:00 p.m. RASM After Hours Agave Bandido

WEDNESDAY, OCTOBER 8

8:30 a.m. CIPS: Africa tSouth or iWebinar 9:00 a.m. Business Partner Orientation tSouth 1:30 p.m. Boost: The Art of Comps tSouth

THURSDAY, OCTOBER 9

2:00 p.m. Past Presidents Panel oNorth

FRIDAY, OCTOBER 10

8:30 a.m. CREA Marketplace Meeting tSouth

WEDNESDAY, OCTOBER 15

8:30 a.m. CIPS: Europe tSouth or iWebinar 10:00 a.m. Stellar MLS Classes Assembling a Professional CMA tSouth 1:30 p.m. Boost: Marketing Yourself and Open Houses tSouth

FRIDAY, OCTOBER 17

8:30 a.m. CREA Marketplace Meeting tSouth

MONDAY, OCTOBER 20

8:30 a.m. CIPS: Asia/Pacific tSouth or iWebinar

TUESDAY, OCTOBER 21

2:00 p.m. Asset Protection NNorth

WEDNESDAY, OCTOBER 22

8:30 a.m. CIPS: The Americas tSouth or iWebinar 1:30 p.m. Boost: Building Your CRM tSouth

MONDAY, OCTOBER 27

1:30 a.m. 2025 CREA Golf Tournament ASara Bay Country Club

CALENDAR KEY: South 2320 Cattlemen Road, Sarasota, FL 34232 North 2901 Manatee Ave W, Bradenton, FL 34205 Hybrid Class offered online or at specified location. Webinar Class is only offered through webinar. Other Class or event is offered off site.

UPCOMING CLASSES

UPCOMING CLASSES

Learn more at myrasm.com/calendar to register.

NEW MEMBER ORIENTATION

Monday, September 8 1:30 p.m. - 4:30 p.m. [ South ]

Tuesday, October 7 9:00 a.m. - 12:00 p.m. [ North ]

A required 3-hour session for new REALTOR® members that provides essential resources, benefits, responsibilities, and Association guidelines to complete within 90 days of joining RASM. Members Free, Non-CE

14 HR CE

Wed., Sept. 3 - Thurs., Sept 4 9:00 a.m. - 5:00 p.m. [ North ]

This two-day session fulfills the full 14 hours of CE required for license renewal, including 3 hours of Core Law, 3 hours of Business Ethics, and 8 hours of Specialty Credit. This course provides essential legal updates, ethical guidance, and careerfocused insights to help you stay compliant and informed. Members $66, 11 CE HRS.

GRI 103: MAXIMIZA TU RENTABILIDAD

Mon., Sept. 8 - Tues., Sept. 9 8:30 a.m. - 5:30 p.m. [ Webinar ]

This course is taught entirely in Spanish. This course covers essential topics to help REALTORS® better serve their clients, including financing fundamentals, negotiation strategy, client counseling, and legal risk awareness. Members $66. 8 CE HRS.

RASM COMMITTEE FAIR

HOME STAGING TIPS FOR FASTER SALES

Tuesday, September 16 2:00 p.m. - 3:30 p.m. [ South ]

Learn how to prep listings for maximum impact with actionable staging tips. This session covers how to guide sellers, prep for professional photos, and boost curb appeal with strategic editsall backed by sales stats. Members Free, NON-CE.

RASM 2025 ANNUAL MEETING

Thursday, September 18 2:00 a.m. - 2:30 p.m. [ South ]

Join 2025 RASM President Debi Reynolds for a brief in-person update on the State of the Association, highlighting key accomplishments from the year. The meeting will also be livestreamed via Facebook Live. Members Free, Non-CE.

YPN CARNIVAL

Friday, September 19 4:00 p.m. - 8:00 p.m. [ Sarasota Farm Bureau ]

Step right up for an evening of games, contests, prizes, and networking at the YPN Carnival! Test your skills at the booths, connect with fellow real estate pros, and enjoy the fun while supporting SPARCC and the RRCF. Members $35.

FAIR HOUSING: BE THE CHANGE

Monday, September 22 2:00 p.m. - 4:00 p.m. [ North ] Learn how to navigate today’s diverse housing market while staying compliant with federal, state, and local Fair Housing laws. This course covers protected classes, prohibited practices, implicit bias, and marketing compliance. Satisfies NAR’s Fair Housing training requirement for Cycle 8. Members $8, 2 CE HRS. Members $8, 2 CE HRS.

Tuesday, September 9 11:00 a.m. - 2:00 p.m. [ South ]

Explore where you belong at RASM’s one-of-a-kind Committee Fair - Committee-opoly style! Discover the committees that power our association, from advocacy and outreach to professional development and diversity. Play your way through interactive stations, meet current committee members, and find your fit while enjoying light refreshments. Members Free, non-CE.

REALTOR® LEGISLATIVE VICTORIES: STATE & NATIONAL

Thursday, September 11 1:30 p.m. - 3:00 p.m. [ South ] Get up to speed on 2025 legislative updates impacting real estate - statewide condo reforms, FEMA and flood disclosures, and major national tax changes. Members Free, Non-CE.

ICE: CORE LAW – MINIMIZING THE LEGAL RISK

Friday, September 12 9:00 a.m. - 12:00 p.m. [ Webinar ]

A real estate contract is a legally binding agreement that outlines the terms and conditions of a property transaction. This class introduces the basic elements of contracts and walks through the standardized forms approved by Florida REALTORS® and the Florida Bar. Members Free, Non-CE

INTRO TO CONTRACTS

Wednesday, September 24 9:00 a.m. - 12:00 p.m. [ South ] Students will gain an understanding of the essential elements, standardized forms, and legal foundations that guide real estate purchase and sale agreements. Members Free, non-CE.

LUXURY HOME MARKETING

Wed., Sept. 24 - Thurs., Sept. 25 11:00 a.m. - 5:00 p.m. [ Webinar ] This intensive two-day livestream equips real estate professionals with the strategies, skills, and branding tools needed to succeed in the luxury market. Members $545

BUSINESS PARTNER FALL EXPO

Thurs., September 25 11:00 a.m. - 2:00 p.m. [ Robarts Arena ] Mix, mingle, and connect with top Business Partners - from inspectors to insurers - at this high-energy networking expo. Enjoy food, giveaways (including a $200 gift card!), and dozens of vendor booths ready to help elevate your business. Members $5 Advance / $10 Door.

CIPS: LOCAL MARKETS

Wed., October 1 8:30 a.m. - 5:00 p.m. [ South OR Webinar ]

This introductory course provides a foundation in the global real estate business environment, exploring capital flow, regulations, cultural factors, and international marketing strategies. Members $69, 7 CE HRS

BOOST: RUNNING YOUR BUSINESS AS A BUSINESS

Wednesday, October 1 8:30 a.m. - 5:00 p.m. [ South ]

This session helps new agents launch their careers with practical guidance on tax strategies, business planning, time management, and building a foundation for long-term success. Members Free, Non-CE

ADA AND COMMERCIAL REAL ESTATE

Thursday, October 2 1:00 p.m. - 5:00 p.m. [ South ]

This course equips real estate professionals with practical knowledge of ADA requirements, accessibility standards, and compliance strategies to better guide commercial clients and protect their investments. Members $20, 4 CE HRS

ICE: REALTY TECH FUSION – UNLOCKING AI AND VR

Thursday, October 2 1:00 p.m. - 3:00 p.m. [ Webinar ]

This course introduces how virtual and augmented reality can enhance property visualization, simplify marketing, and create new opportunities for real estate professionals. Members $10, 2 CE HRS.

CIPS: TRANSACTION TOOLS

Monday, October 6 8:30 a.m. - 5:00 p.m. [ South or Webinar ]

This course provides the tools to evaluate international investments, prepare financial projections, and address the impact of taxes and exchange rates for global clients. Members $69, 7 CE HRS

AFTER HOURS NETWORKING

Tuesday, October 7 4:00 p.m. - 6:00 p.m. [ Agave Bandido ]

An after-hours networking event where members can connect, share ideas, and grow their business while enjoying a relaxed social atmosphere. Members Free.

CIPS: AFRICA & INTERNATIONAL REAL ESTATE

WISDOM IN LEADERSHIP: PAST PRESIDENTS PANEL & NETWORKING WINE AND CHEESE RECEPTION

Thursday, October 9 2:30 p.m. - 5:00 p.m. [ North ]

Former association leaders share their insights on the industry’s evolution and leadership, followed by a wine and cheese reception for networking and connection. Members Free, NON-CE

CIPS: EUROPE AND INTERNATIONAL REAL ESTATE

Wed., October 15 8:30 a.m. - 5:00 p.m. [ South or Webinar ]

This course offers an in-depth look at Western and Central European markets, covering the EU’s influence, economic trends, and effective strategies for working with international clients. Members $69, 7 CE HRS

BOOST: MARKETING YOURSELF AND OPEN HOUSES

Wednesday, October 15 1:30 p.m. - 4:30 p.m. [ South ]

This session provides new agents with practical strategies for hosting impactful open houses while building a strong personal brand through effective marketing and follow-up. Members Free, Non-CE

CIPS: ASIA / PACIFIC & INTERNATIONAL REAL ESTATE

Monday, October 20 8:30 a.m. - 5:00 p.m. [ South or Webinar ]

This course examines real estate practices across Asia and the Pacific, focusing on cultural influences, economic trends, investment opportunities, and specialized guidance for working with Japanese clients. Members $69, 7 CE HRS

ASSET PROTECTION FOR REALTORS® –UNDERSTANDING PROPER CONTRACT EXECUTION

Tuesday, October 21 2:00 p.m. - 3:30 p.m. [ North]

This course highlights best practices for securing proper signatures on contracts and listings to ensure enforceability, reduce risk, and protect both clients and agents from liability. Members Free, Non-CE

CIPS: AMERICAS AND INTERNATIONAL REAL ESTATE

Wednesday, October 22 8:30 a.m. - 5:00 p.m. [ South or Webinar ]

This course explores real estate practices across the Americas, focusing on cultural influences, regional relationships, and investment opportunities to strengthen cross-border business. Members $69, 7 CE HRS.

Wednesday, October 8 8:30 a.m. - 5:00 p.m. [ South & Webinar ]

This course explores real estate opportunities across 11 African countries, highlighting cultural influences, economic trends, and investment potential to expand your global expertise. Members $69, 7 CE HRS.

BOOST: THE ART OF COMPS

Wednesday, October 8 1:30 p.m. - 4:30 p.m. [ South ]

This session helps new agents master the tools and techniques for creating accurate comparative market analyses to guide both buyers and sellers. Members Free, Non-CE.

BOOST: CRM & AI ESSENTIALS

Wednesday, October 22 1:30 p.m. - 4:30 p.m. [ South ]

This session introduces CRM strategies and AI-powered tools that help agents manage leads, personalize client communication, and boost productivity for long-term business growth. Members Free, Non-CE •

RASM MEMBERS NOW WITH

RASM Membership Update

By: Jessica Montague, Member Services Director

David Robert Miller, Preferred Shore LLC

Kelly M. Mooney, Douglas Elliman

Sarah A. Allbee, Five Star Real Estate (Tampa Branch)

Candance P. Amorim de Rezende, WRA Business & Real Estate

Brian Joseph Basista, Reel Coastal Properties, LLC

Nicole Christine Behrens, Marcus & Company Realty

Samuel W. Bennett, Preferred Shore LLC

Nili Dallana Blaha, Vue Realty, LLC

Joshua Blankenship, Preferred Shore LLC

Carrie Boyd, The Sunshine State Company

Alice D. Bozza, Coldwell Banker Realty

Isabella R. Braid, Real Broker, LLC

David Anthony Brylowski, John Harding Realty

Agnieszka Bukowy, EXP Realty LLC

Victoria Mary Campbell, LPT Realty LLC

Monica T. Carrillo, Exit King Realty

Catherine Rene Castro, Preferred Shore LLC

Anthony Catoni, LPT Realty, LLC

Brian K. Chapman, Engel + Voelkers Sarasota

Heather Alexandra Chase, Coldwell Banker Realty

Harlan Dennis, Palm Paradise Realty Group

Steven Ditusa, Marcus & Company Realty

Kathryn Dowd, EXP Realty LLC

Amanda Everhardus, EXP Realty LLC

Shannon McClaskey Fahey, The Keyes Company

Jeannine Fidilio, Preferred Shore LLC

Ramona Glanz PA, Alliance Group Limited

Tina Glover, CTG Coastal Realty, LLC

Teresa Michelle Gonzalez, Fine Properties

Andrew G. Greenwell, Douglas Elliman

Cheryl Guentner, Re/Max Platinum

Elyssa Hackett, KW Coastal Living II

Lisa Headley, Dalton Wade Inc.

Sandra M. Houghton, Bright Realty

Meghan Marie Judge, KW Coastal Living II

Meghan Keever, Premier Properties of SRQ LLC

Olga Kogan, Compass Florida LLC

John L. Kromer,Hoot Real Estate LLC

Julie Carolyn Levato, Marcus & Company Realty

David Liberatore, Premier Sotheby's International

Realty

Jordan Long, Dalton Wade Inc.

Jesse Donald LoRe, Realty Hub

Gina Love, Compass Florida LLC

Vaughn Alan MacLoughlin, EXP Realty LLC

Diana Michel, Coldwell Banker Realty

Poliana Milagre, Keller Williams On The Water S

Ashlee Ray Morrell, Compass Florida LLC

Monica Moss, Keller Williams On The Water S

Jennifer Ann Naylor, Alliance Group Limited

Michelle Olds, LPT Realty, LLC

Michael Anthony Panichelli, EXP Realty LLC

Carlos Perez, Fine Properties

Barbara Peters, Privada Realty

Jessica Peterson, Dreamify Real Estate LLC

William Troy Pittman, Bright Realty

Kathryn W. Plosica, Coldwell Banker Realty

Michael James Polachek, KW Suncoast

Daniel Potepa, Dalton Wade Inc.

Beverly Ann Ramsey, SaraBay Real Estate Inc.

Darin Revermann, Real Broker, LLC

Brandon Thomas Roche, Preferred Shore LLC

Lori Sabattini, KW Coastal Living II

Humdaan B. Saeed, Gulf Sands Realty, LLC

Carlos Andres Salgado, Paradisus Realty Group CO

William J. Santamaria, Bright Realty

Jordan Sebastiano, Compass Florida LLC

Christopher Andrew Serra, The Sunshine State Company

Heidi Stanko Bartoo, Exit King Realty

Kaila Stickelman, Premier Sotheby's International Realty

Elizabeth Sublett, Douglas Elliman

Catherine Nicole Taylor, Douglas Elliman

Venice Thomas, Madison Allied LLC

Sarah Toedman, Michael Saunders & Company

Michael Peter Trapani, Preferred Shore LLC

Kelly Trippe, Compass Florida LLC

Christine Jacqueline Tutko, Coastal Connection Realty

Donald Lawrence Uffinger, KW Suncoast

Mark Melvin Van Duren, Coldwell Banker Realty

Sheryl VanDuren, Coldwell Banker Realty

Steven Verdelli, Keller Williams Island Life Re

Carlos David Vielma Reyes, La Rosa Realty LLC

Helen F. Wiegman, Coldwell Banker Realty

Nicole Wienczkowski, Real Broker, LLC

Holly Marie Wikfors, Reagan Realty LLC

Kacee Willis, Dimora Realty

Angela Aquino Windstrup, Vue Realty, LLC

Alicia E. Winters, Coldwell Banker Realty

Dara Elizabeth Winters, Vue Realty, LLC

Kathryn Wolfe, NextHome Beach to Bay •

NEW DESIGNATED REALTORS®

Cydney Reagan, 1st Class Franchising LLC

Dana M. Marino, Dimora Realty

Andrew G. Greenwell, Douglas Elliman

Michael Kevin Grant, Dreamify Real Estate LLC

Joshua Potts, Hoot Real Estate LLC

Nancy Gretz, Paradise Properties FL LLC

Steve Michael Cavanaugh, Tideline Real Estate Brokers

NEW REALTORS®

Stacey V. Aguillard, Homes By West Bay Realty

Stefanie Annett Albrecht, Veterans Realty Inc.

Marissa Arielle Anguiano Camarena, SRQ

International Realty LLC

Jeffrey Aranjo, KW Coastal Living II

Gunnar Barcomb, John Harding Realty

Vicki Baxter, Red 1 Realty LLC

Martin Paul Bednar, Exit King Realty

Danielle Marie Bennett, Homes By West Bay Realty

Karine Marie Brousseau-Doiron, Weichert Realtors®

Hallmark Pro

Steven James Brugnoli, EXP Realty LLC

Garrett Causey, Homes By West Bay Realty

Anthony Chabot, Mapp Realty & Investment Co

Tremper Coblentz, Kaufman Realty & Auctions

Yinner Alexander Colina, Coldwell Banker Realty

Anne Teresa Contos, Coldwell Banker Realty

Wendy Crites, Loyd Robbins & Co. LLC

Shannon Delaney, Realty One Group MVP

David DiBattista, Exit King Realty

Allison Dippold, Real Broker, LLC

Michael Geiger, The Keyes Company

John Benjamin Hartter, Exp Realty LLC

Lindsey Fuller Haymond, Keller Williams On The Water

Crystal Hobbs, Gulf Sands Realty, LLC

Angela Michele Holmes, Align Right Realty SRQ

Opulence

Caleb Imperato, Real Broker, LLC

Andrea Jimenez, La Rosa Realty LLC

Lynne Justice, Engel + Voelkers Sarasota

Tommi Marie Kanotz, Compass Florida LLC

Douglas Moreland King, Preferred Shore LLC

Houston James Koon, American Property Group

Pamela Kurpiewski, EXP Realty LLC

Kayce Lynne Lewallen, Keller Williams On The Water S

Gina Lively, Real Broker, LLC

Barry D. Look, EXP Realty LLC

Jacqueline Anne Mahoney, River Hills Properties, LLC

Jasser Anuar Manzur Galeas, Homes By West Bay Realty

Janice Markell, KW Coastal Living II

Michael Antonio Means, Pivot Realty Group

Jacob Middleton, Signature International Real E

Stephanie E. Moore, Keller Williams On The Water S

Byron Gerard Nelson, Align Right Realty SRQ

Opulence

Justin Nogueira, Florida Life Team LLC

Cynthia Jo Payton, Homes By West Bay Realty

Laura Perry, Marcus & Company Realty

Yohandra Rivero Ramos, EXP Realty LLC

Jesus Alberto Rueda Ramirez, Michael Saunders & Company

Tyler Anthony Sajan, Avanti Way Realty LLC

Marisela Maria Sanchez, LPT Realty, LLC

Kristen Marie Silver, Gulf Sands Realty, LLC

Charlotte Ann Simons, Compass Florida LLC

Cody James Smith, Rent Sarasota

S. Elizabeth Smith, Michael Saunders & Company

James Spatafora, Preferred Shore LLC

Joshua Matthew Spenard, Bright Realty

John Sutherland, Re/Max Platinum

Nicholas Michael Tarsan, Coldwell Banker Realty

Jamie Tillman, Preferred Shore LLC

Robert Ellis Travers, Coldwell Banker Realty

Ralph Edward Vock, Wagner Realty

Mary Margaret Vuono, Andrews & Associates Realty

James F. Westerfield, Premiere Plus Realty Company

Austin White, Keller Williams On The Water

Steve L. Williams, Medway Realty

Kathryn Wolfe, NextHome Beach to Bay

Bixu Xiang, Florida Morning Realty LLC

Vitaliy Zhigulin, Keller Williams Island Life Re

Marketa Alexandra Zvak, Envision Realty Partners LLC

NEW BUSINESS PARTNERS

BLUEWAVE RESTORATIONS LLC

5386 Gulf Drive 107

Holmes Beach, Florida 34217

Representative: Gabriel Lugo

Email: gabe@bluewaverestorations.com

When disaster strikes, you need a reliable team to restore your home or business quickly and efficiently. At BlueWave Restorations, we specialize in expert water damage restoration, fire damage restoration, and mold remediation. Serving Holmes Beach, Longboat Key, Anna Maria Island, Manatee County, Sarasota County, and the Greater Tampa Bay Area.

BRADENTON FLOWER SHOP

5262 SR 64

Bradenton, Florida 34208

Representative: Katie Lee

Email: Bradentomflowers@gmail.com

Bradenton Florist & Flower Delivery has been proudly serving Bradenton for over 30 years. We are family owned and operated serving the Bradenton area and all of Manatee County with over 35 years of experience. We are committed to offering only the finest floral arrangements, backed by service that is friendly and prompt.

CLEAN AIR DUCTS USA

6929 74th St Cir E

Bradenton, Florida 34203

Representative: Sasha Stapleton

Email: sasha@digitalphoenixseo.com

Professional Air Duct Cleaning and dryer vent cleaning services ensure a safehome and clean air with our professional air duct cleaning, chimney cleaning, and dryer vent cleaning services.

DOVETAIL MORTGAGE

10 Forbes Road #290E / Braintree, Massachusetts 02184

Representative: Craig Good

Email: craig@dovetail-mortgage.com

First, we learn about you and your needs, then, we find the perfect loan for you. We remove stress from the loan experience with our personalized care and real time updates on the status of your loan. We are here to provide harmony and simplicity.

DR. CLEAN

750 Freeling Drive / Sarasota, Florida 34242

Representative: Brett Blair

Email: brettblairjr@gmail.com

Contact us for a non-invasive treatment of mold, viruses, bacteria, and other odors.

FAST TRACK MAILING, LLC

3808 Golden Oriole Pkwy. / Sarasota, Florida 34232

Representative: Bruce Farlow

Email: bruce@fasttrackmailing.com

Fast Track Mailing: Hassle-Free Real Estate Mailings Fast Track Mailing specializes in handling your Just Listed, Just Sold, Price Reduced, and Farming Newsletters with efficiency and professionalism. Simply provide your preprinted materials, and we take care of the rest.

INSULATED ROOFING CONTRACTORS

326 Mt Tabor Rd. / New Albany, Indiana 74150

Representative: David Finkel

Email: davidf@ircroof.com

For customers looking for a carefree roofing experience from someone they can trust, we have become the go-to contractor in the Spray Foam industry. Our commitment to customer service, integrity, and quality, means that you can trust our recommendations for your roof.

REEF CYBER SECURITY

PO Box 10421 / Bradenton, Florida 34282

Representative: Justin Riddle

Email: justin.riddle@reefcybersecurity.com

Is Your Current IT Services Company Cutting Corners, Overcharging You, And NOT Protecting And Securing Your Computer Network As Well As They Should? Contact Reef Cyber Security!

SB PRO ROOFING

4152 Independence Ct, Unit C2 / Sarasota, Florida 34234

Representative: John Stevens

Email: John@SBProRoofing.com

We are an owner operated roofing services company in business since 2006. we have the experience, skill, and knowledge for a wide range of residential and commercial roofing projects. We provide fair roofing estimates with competitive pricing. Our roof services include shingle, metal, tile and TPO.

SOUTHERN VALUES COOLING & HEAT

16607 Water Line Srv Rd. / Bradenton, Florida 34212

Representative: Olivia Thompson

Email: oliviasvch@gmail.com

At Southern Values Cooling and Heating, we bring two decades of trusted expertise to every heating and cooling project. As native Lakewood Ranch, Parrish, Bradenton, FL, and surrounding areas residents, our family-owned business understands the unique climate challenges homeowners face throughout the year.

SPARTAN AIR SERVICES

3818 101st St E. / Palmetto, Florida 34221

Representative: Kim Bailey

Email: kim@spartanairsolutions.com

At Spartan Air Solutions, we have proudly served the HVAC needs of the Sarasota, Bradenton, and Palmetto communities since 2017. As a veteran-owned and operated business, our core values of integrity, reliability, and quality workmanship guide everything we do. We are committed to providing expert HVAC solutions, from repairs and maintenance to new installations, ensuring your complete comfort and satisfaction.

SPEEDPRO AFFINITY SOLUTIONS

1054 N East Ave. / Sarasota, Florida 34237

Representative: Tim Cottrell

Email: tcottrell@speedpro.com

At SpeedPro Affinity Solutions, we take pride in the speedy yet accurate printing and sign services that we provide for the locals of Sarasota, FL. Our staff can even help you design your project. If you need assistance from a qualified professional, then contact our Printing Shop today. We’ll tell you more about the amazing ways we can serve you.solutions, from repairs and maintenance to new installations, ensuring your complete comfort and satisfaction.

STUDS N SUDS

150 Fitzsimons St. / Port Charlotte, Florida 33954

Representative: Matthew Bedran

Email: matt@studs-n-suds.com

Contact us today for your next pressure washing.

THE GROUT MEDIC

47785 Pin Harrier Dr. / Sarasota, Florida 34231

Representative: Paul Kennedy

Email: pkennedy@thegroutmedic.com

The Grout Medic of Sarasota is dedicated to revitalizing and protecting your tiled surfaces. Our comprehensive range of services ensures your tiles and grout remain beautiful, clean, and well-maintained, including walls, floors, countertops, backsplashes, and more across your bathroom, kitchen, and other living spaces. •

2025 ANNUAL SPONSORS

SILVER BRONZE

2

For

myrasm.com/statistics

Single-Family Homes

Sarasota County

Single-Family Homes

Manatee County

Sarasota County Townhouses and Condos

Manatee County Townhouses and Condos