ELEVATE Magazine - RASM - October 2025 Issue

Why a Home Inspection is the Smartest Investment You’ll Make in Your Property

The SWF Difference

Buying or selling a home is one of the biggest financial decisions most people will ever make. At SWF Home Inspections, we believe that peace of mind should come with the process. That’s why our inspections are designed to give you clear, reliable, and actionable insights into your home’s condition.

What We Do

Our certified inspectors go beyond a quick walkthrough. We carefully evaluate your property’s structure, safety, and systems— from the foundation to the roof, and everything in between. Whether you’re purchasing a new home, preparing to sell, or simply want to protect your investment, our detailed reports help you make informed decisions with confidence.

Honest, unbiased insights—we work for you

Personal guidance, so you fully understand your home’s condition

Quick turnaround times, so you can move forward without delay

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Don’t miss this chance to join Sarasota’s most exclusive waterfront community.

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6 COVER STORY

Tricks & Treats! Smart Strategies for Navigating Today’s Market

In Florida, the autumn season often leaves us longing for a break from the heat and a taste of cooler days. Crisper air and seasonal favorites often bring a sense of comfort, but today’s real estate market can feel anything but cozy. Many buyers and sellers find themselves facing challenges, as falling mortgage rates are offset by concerns about insurance, shifting inventory, and the unpredictability of storm season, all of which continue to create uncertainty. The good news? With a few clever “tricks of the trade,” REALTORS® can turn those market fears into sweet business “treats.” Here are some timely strategies and industry insights, that can help REALTORS® navigate the “spooky” season successfully.

Who Signs on the Dotted Line?

Imagine this: you’re days away from closing, already smelling that sixfigure commission, when you get the dreaded call - the person who signed the contract didn’t have authority to do so, and the deal is unraveling before your eyes. What now?

Elevate Your Business

As a proud member of the REALTOR® Association of Sarasota and Manatee, you gain complimentary access to a suite of real estate tools and business resources designed to streamline transactions and elevate your brand.

Global Real Estate Consultant

Sixteen years ago, when I accompanied my husband and partner Enzo to take the CIPS (Certified International Property Specialist) course in Rome, an exciting new world full of possibilities opened up for me.

RASM South - 2320 Cattlemen Road

Sarasota, FL 34232

RASM North - 2901 Manatee Ave W Bradenton, FL 34205

Phone: 941-952-3400

FAX: 941-952-3401

www.MyRASM.com

STAFF CONTRIBUTORS:

Vice President of Operations & IT:

Jesse Sunday

Vice President of Advocacy & Member Programs: Maxwell Brandow

Communications Director : Brandon Gay

Member Services Director : Jessica Montague

Professional Development Director: Denise Ricciotti

Marketing and Communications Coordinator:

Amanda Freed

Magazine Editor: Beth Sunday

2025 ASSOCIATION OFFICERS:

President:

Debi Reynolds, SaraBay Real Estate, Inc.

President-Elect:

David Crawford, Catalist Realty LLC

Vice President:

Anita Lambert, Sotheby’s International Realty

Treasurer:

Julia Montei, Coldwell Banker Realty

Immediate Past President:

Tony Barrett, Barrett Realty, Inc.

Chief Executive Officer: Jeff Arakelian

MISSION STATEMENT:

Empower and engage our REALTOR® Community by delivering essential services, resources, education, and experiences that elevate member success and professionalism, while advocating for REALTOR® initiatives and private property rights.

VISION STATEMENT:

We are an innovative and relevant association that elevates the standards of professional excellence, and are critical to our members’ success, while providing value to our community.

SUBSCRIPTIONS:

The annual dues of every member of the REALTOR ® Association of Sarasota and Manatee, Inc., includes a one-year digital subscription to ELEVATE Magazine. Editorial ideas and manuscripts are welcomed.

MAGAZINE DISCLAIMER:

Byline articles and columns express the opinions of the writers and do not necessarily reflect the policies or sentiments of the REALTOR® Association of Sarasota and Manatee, Inc., and its affiliates (together, the Association). All submitted copy is subject to editing. Copyright © 2025 REALTOR® Association of Sarasota and Manatee, Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited. Advertisements in the publication do not constitute an offer for sale in states where prohibited or restricted by law. Additionally, the Association makes no guarantee and takes no responsibility for the accuracy of any third-party advertisements in this publication. All liability with respect to actions taken or not taken based on the contents of this publication are hereby expressly disclaimed. The Association has provided the content of this publication “as is” and without warranty of any kind, express or implied, and as such, is not responsible or liable for the accuracy, content, completeness, legality, or reliability of the information.

ADVERTISING:

For information on advertising and article submissions, contact Beth Sunday, Magazine Editor, at 941-952-3417 or email Beth@MyRASM.com

Building Bridges Through Involvement

By: Debi Reynolds, 2025 RASM President

October is a season of reflection. The summer rush is behind us, and we turn our focus toward finishing the year strong while also preparing for what’s ahead. For me, this October carries the fresh energy and inspiration from the Florida REALTORS® Convention, a reminder of why our work as REALTORS® matters - not just in transactions, but in shaping communities and the future of our industry.

The Convention is always a highlight, bringing together thousands of professionals united by a common goal: protecting and advancing homeownership. It’s where ideas are shared, leadership is cultivated, and voices are amplified. This year, I was especially proud to see three of our very own leaders - David Clapp, Tony Veldkamp, and David Crawfordserving as chairs of Florida REALTORS® Committees.

Committee leadership is no small task. It requires hours of preparation, thoughtful guidance, and the ability to bring diverse perspectives together. David, Tony, and David each took on that challenge, ensuring that the important issues facing REALTORS® across Florida were addressed with integrity and foresight. Their service reflects the highest standard of professionalism and sets an example for all of us.

But the impact of their leadership goes beyond their committees. It represents something larger: the value of getting involved.

I am thrilled to extend heartfelt congratulations to our Global Business Council for their remarkable achievement at the recent Florida REALTORS® Convention. Under the outstanding leadership of Chair Lori Cashi, this dedicated committee has worked tirelessly throughout the year to elevate our association’s global presence, foster international partnerships, and provide invaluable education and resources to our members. Their welldeserved recognition is a testament to their vision, commitment, and collaborative spirit. Congratulations to Lori and the entire committee on an absolutely phenomenal year!

When REALTORS® volunteer, whether on a local association committee, a state task force, or a national workgroup, they aren’t just filling a seat. They are influencing the conversations and decisions that shape our industry. They are strengthening their own skills, expanding their networks, and building bridges that connect them with opportunities they might never have imagined.

I know involvement can feel daunting. Time is precious, and our business can be demanding. But here’s the truth: the return on investment is immeasurable. Through involvement, you gain mentors and colleagues who will walk alongside you throughout your career. You develop leadership skills that enhance your business. You discover that your voice matters - and that when combined with others, it can move mountains.

The Florida REALTORS® Convention served as a living example of this. The energy in the room came not from one or two individuals, but from hundreds of engaged members giving their time, their ideas, and their passion. Together, they shaped initiatives that will impact not only our profession but also the clients and communities we serve.

As we celebrate the achievements of leaders like David, Tony, and David, I encourage each of you to consider your own role. Maybe it’s applying for a committee next year. Maybe it’s volunteering at an association event. Maybe it’s simply showing up and sharing your perspective. Whatever the step, know that your contribution matters.

Our profession thrives on engagement. It is how we stay relevant, resilient, and ready for whatever comes next. Together, we are stronger. Together, we build bridges - not just within real estate, but into the very fabric of our communities.

So as you think about your own goals for the year ahead, I leave you with this question: Where will you get involved? •

Tricks & Treats!

In Florida, the autumn season often leaves us longing for a break from the heat and a taste of cooler days. Crisper air and seasonal favorites often bring a sense of comfort, but today’s real estate market can feel anything but cozy. Many buyers and sellers find themselves facing challenges, as falling mortgage rates are offset by concerns about insurance, shifting inventory, and the unpredictability of storm season, all of which continue to create uncertainty. T he good news? With a few clever “tricks of the trade,” REALTORS® can turn those market fears into sweet business “treats.” Here are some timely strategies a nd industry insights, that can help REALTORS® navigate the “spooky” season successfully.

TRICK: STAGE WITH SEASONAL CHARM

TREAT: HOMES CAN SELL FASTER AND FEEL WARMER

As Floridians, we all know that autumn doesn’t usually bring crisp air or changing leaves, so we often

Smart Strategies for Navigating Today’s Market

have to “pretend” it’s cozy season. Turning down the A/C, adding pumpkins by the entryway, draping lightweight throw blankets in warm tones, or lighting a cinnamon-scented candle can create that seasonal charm buyers love. Simple touches like setting a dining table with autumn-themed place settings or arranging a bowl of decorative gourds on the kitchen island can make a home feel staged and inviting without being overdone. Florida is a true melting pot, with residents from all over the country - many of whom still crave the fall touches they grew up with. According to the National Association of REALTORS® (NAR) 2025 Profile of Home Staging, 83% of buyers’ agents said staging made it easier for clients to visualize a property as their future home. The report also found that nearly half of sellers’ agents saw staging reduce the time a home spent on the market, and in some cases, it even boosted offers by as much as 10%. Thankfully seasonal staging here doesn’t need to be elaborate - just a few thoughtful details that make any space feel festive, welcoming, and a little cozier feel (even in flip-flops).1

TRICK: DON’T GHOST YOUR LEADS TREAT: REVIVED OPPORTUNITIES AND REPEAT BUSINESS

The scariest thing you can do to a lead? Vanish. Staying consistent with follow-up, even if it’s just a quick text to check in will keep relationships alive. The Harvard Business Review2 found that companies responding to leads within an hour are nearly seven times more likely to qualify that lead compared to those who wait longer. Similarly, NAR’s Field Guide to Working with Leads3 emphasizes steady follow-up as one of the most critical REALTOR® habits. A seasonal greeting card or fall pop-by gift can revive a “dead” lead and keep you top of mind.

TRICK: WEAVE SOME MAGIC INTO SOCIAL MEDIA TREAT: STRONGER ENGAGEMENT

Fall in Florida is full of opportunities for creative marketing. From hosting a pumpkin-carving contest or sponsoring a booth at a local fall festival, to highlighting seasonal farmers markets or sharing fun “haunted listing” reels, autumn-themed content captures attention. The 2024 NAR Real Estate in a Digital Age Report (from the NAR Profile of Home Buyers and Sellers) notes that 89% of REALTORS® use Facebook and 59% use Instagram for business. And it works - research shows that posts tied to cultural moments, like holidays and community events, see engagement spikes of up to 30%.4 By blending playful, seasonal posts with your professional updates, you’ll boost visibility while also reminding your sphere that you’re approachable, engaged in the community, and an expert in your field.

That said, it’s important not to go overboard. A few well-placed seasonal posts or creative campaigns are often more effective than flooding your feed with themed content. Keeping the balance ensures you stay approachable and relatable while maintaining the professionalism your clients expect.

TRICK: PARTNER WITH LOCAL BUSINESSES

TREAT: NEW CONNECTIONS AND STRONGER COMMUNITY TIES

REALTORS® thrive when embedded in their local community. For instance, co-hosting a “Home-Buying 101” seminar with a mortgage broker, curating a neighborhood brand guide with a local boutique, or supplying welcome baskets featuring discounts from nearby cafés not only adds value for clients but also reinforces your role as a neighborhood insider.

Cross-promotion, like exchanging social media shoutouts with trusted contractors or staging professionals, expands each partner’s audience and builds credibility. Hosting or sponsoring fall festivals, school events, or clean-up drives further cements your presence and invites organic referrals. Such strategies are cost-effective and powerful, helping

agents deepen local ties and build long-term loyalty. It doesn’t take grand gestures to make a lasting impression on potential buyers or sellers. Often, it’s the small, thoughtful touches, rooted in genuine community involvement, that resonate the most and keep REALTORS® top of mind.

TRICK: THRIVE IN A SLOWER MARKET

TREAT: POSITION YOURSELF FOR LONG-TERM SUCCESS

When the real estate market cools, it’s more than just a lull - it’s a strategic opportunity. Smart agents use the downtime to fine-tune their business, knowing that being prepared and visible can make them the go-to option when the market rebounds. Use the season to refresh your marketing materials, clean up your CRM, or invest in continuing education. Nearly 93% of buyers consider an agent’s market knowledge essential, and 91% value understanding the process - two areas where you can shine by staying informed with NAR’s Research Update.5 Tools like NAR's REALTORS® Property Resource® (RPR) allow you to deliver professional, data-rich reports that build credibility, while educational programs like C2EX and At Home With Diversity (AHWD), both offered by RASM, elevate your ethical and cultural competence. By staying proactive, visible, and knowledgeable during slower months, you’ll be the first call when the market picks back up.

TRICK: NAVIGATE THE INVENTORY SHIFT

TREAT: OPPORTUNITIES FOR PATIENT BUYERS & FLEXIBLE SELLERS

After years of tight supply, inventory has grown significantly in Sarasota and Manatee. REALTOR.com’s 2024 Housing Market Update reported that active listings nationwide were up 37% compared to the prior year. As of August 2025, Sarasota County’s inventory of single-family homes was up 13.3% year-over-year, with active listings rising to 3,307, representing a supply of about 5.2 months. In Manatee County over that same period, inventory of single-family homes was up 12.8% year-over-year, with 2,814 active listings for single-family homes, representing a supply of about 4.6 months. 6

Of course, increased inventory means less competition and more choices for buyers, but it also requires sellers to price competitively and prepare their homes more carefully. REALTORS® who help clients adapt to this new reality, by setting realistic expectations and focusing on home presentation, will find opportunities in what might feel like a “scary” adjustment.

TRICK: BE A HURRICANE HERO

TREAT: TRUSTED ADVISOR STATUS IN STORM SEASON

Last year's hurricane season really was a scary nightmare for many in our area. We need to remember the lessons learned from those storms be as prepared as possible moving forward. Clients often have anxiety over storm prep and insurance. The Insurance Information Institute notes that Florida homeowners face the highest average premiums in the country, with rates up 42% since 2022. REALTORS® who guide buyers and sellers through preparedness, whether that’s securing proper coverage,

understanding wind mitigation credits, or simply sharing seasonal maintenance tips, earn lasting credibility. Provide resources before, during, and after storms, and your clients will see you as more than just a transaction partner. Real estate may have its ups and downs, but it doesn’t have to be frightening. By leaning into the season with creativity and consistency, REALTORS® can transform ordinary interactions into magical client experiences. Whether it’s navigating storms, tackling inventory shifts, or simply staging with pumpkins, the right tricks lead to the sweetest treats: happy clients, stronger relationships, and thriving sales. •

Sources:

1 | NAR Profile of Home Staging: www.nar.realtor/research-andstatistics/research-reports/profile-of-home-staging

2 | HBR: https://hbr.org/2011/03/the-short-life-of-online-sales-leads

3 | NAR: www.nar.realtor/farming-prospecting

4 | Profile of Home Buyers and Sellers. www.nar.realtor/research-andstatistics/research-reports/highlights-from-the-profile-of-homebuyers-and-sellers

5 | The Essential Real Estate Agent: essential-real-estate-agentinfographic-2022-09-13

6 | REALTOR.com: www.realtor.com/research/august-2024-data/ and www.myrasm.com/statistics

Berlin Patten Ebling, PLLC

By: Alina Kirilenko, Business Development Director, Berlin Patten Ebling PLLC

Alina Kirilenko has called Sarasota home for 11 years, moving here from Nashville after college to begin her journey in the Sunshine State

She joined Berlin Patten Ebling in 2021 as Sarasota’s Business Development Director, bringing a background in service industry, real estate, marketing, and event planning. Known for her down-to-earth style, continued desire to learn and grow,

along with passion for connecting people, Alina has become a trusted resource for local professionals and community partners.

She is active in the Sarasota business and real estate community, along with Women’s Council of REALTORS®, where she was honored with the “Strategic Partner Rising Star Award” in 2021, and elected to the 2024 Board of Directors as Membership Director. That same year, Alina was recognized as the Young Professional of the Year by the REALTOR® Association of Sarasota and Manatee. Her work ethic, sense of humor, and welcoming nature fuel both her professional success and personal life. Alina enjoys the beach, hosting dinner parties, cheering on the Tennessee Titans, and spending time with her two Australian Shepherd fur-children. •

“I’m still realizing how unique my experience was at Saint Stephen’s. I’ve always credited my love of science to my incredible teachers at SSES. I can still recall many instances where the teachers went above and beyond to help nurture my curiosity.”

– Jen Boothby, Senior Biomaterials Engineer, Johns Hopkins Applied Physics Lab

Request for Investigation Filed by Association with the State Real Estate Commission

REALTOR® A, listed Client B’s residential property and sold it to Buyer C, who made a substantial deposit subject only to Buyer C’s obtaining a mortgage on terms and conditions not exceeding a specified rate of interest within 60 days.

REALTOR® A assisted Buyer C by recommending a lending institution, and after processing of his application for a mortgage, a written mortgage commitment was made by the lending institution which met the terms and conditions of the sales agreement. However, shortly after the mortgage commitment was received by Buyer C, REALTOR® A received a certified, return receipt requested letter from Buyer C, advising that Buyer C had changed his mind and would not go through with the sale. REALTOR® A discussed the matter by phone, but Buyer C said he would rather forfeit his deposit and definitely would not complete the sale, even at the risk of the seller suing for specific performance.

REALTOR® A then advised Client B of Buyer C’s refusal to go through with the sale and Client B told REALTOR® A that he did not wish to sue Buyer C, but would just accept a portion of the forfeited deposit as specified in the listing agreement between Client B and REALTOR® A.

REALTOR® A then obtained a written release from the sale from Client B and Buyer C, and promised to send Client B a check for the portion of the forfeited deposit due to Client B as specified in the listing agreement. However, REALTOR® A failed to send Client B a check and Client B filed a complaint with the Professional Standards Administrator of the Association alleging a violation of Article 8 of the Code of Ethics.

At the hearing, Client B stated that he had no complaint about REALTOR® A’s services to him except REALTOR® A’s failure to provide Client B with the portion of the forfeited deposit due him, and that after several telephone calls and letters, REALTOR® A had told Client B that he would provide the forfeited monies due Client B “just as soon as he could.” Client B said REALTOR® A told him he had some unexpected expenses and therefore Client B would have to wait until REALTOR® A obtained other funds which he expected to receive shortly.

REALTOR® A admitted the facts as related and further admitted that he had not placed the deposit received from Buyer C into an escrow account, but had placed it in his general funds. He said that unexpected expenditures had caused a deficit balance in these funds, and he would pay Client B as soon as he could.

The Hearing Panel concluded that REALTOR® A was in violation of Article 8 of the Code of Ethics and recommended that the decision, when final, be forwarded to the State Real Estate Commission as a possible violation of the public trust.

The Board of Directors affirmed the decision of the Hearing Panel; ordered implementation of the recommended sanction; and requested that the President forward, with advice of Board legal counsel, the final decision to the State Real Estate Commission as a possible violation of the public trust. •

Published with the consent of the NATIONAL ASSOCIATION OF REALTORS®. Copyright NATIONAL ASSOCIATION OF REALTORS®-All Rights Reserved.

By: The National Association of REALTORS® Interpretations of the Code of Ethics Agreement Case 8-2. (Originally Case #15-7. Revised and transferred to Article 18 as Case #18-4 May, 1988. Transferred to Article 8 November, 1994. Revised November, 2001 and May, 2017.)

Around the Clock Support: How an Accessible Title Partner Elevates Your Business

By: Brett Haller, Your Go-To Title Guy, Fidelity National Title

Here in Sarasota and Manatee County, real estate moves fast. Offers can come in on a Saturday night, a buyer might have a question Sunday morning, or a lastminute change may pop up just before closing. As a REALTOR® and a member of RASM, you already work outside the usual 9 to 5 to make sure your clients are taken care of. Shouldn’t your title partner do the same?

WHY AVAILABILITY MATTERS

In our market, timing can make or break a deal. Having a title rep who is available 7 days a week and after hours means you get answers right when you need them. No waiting for Monday morning, no delays when you’re negotiating an offer or finalizing a contract.

MORE THAN JUST A SMOOTH CLOSING

Being available isn’t just about convenience. It’s about creating a stress-free experience for your buyers and sellers, preventing problems before they start, and keeping your reputation solid. In Sarasota and Manatee County, where relationships drive business, having a responsive title

STAYING COMPETITIVE

Real estate here does not stop at 5 pm. Neither should your support team. When your title rep works when you work, you can send out net sheets, answer client questions, and handle contract changes right away. That kind of responsiveness gives you an edge over other agents in our market.

KEY BENEFITS

ƒ Immediate responses to net sheet requests, title questions, and contract changes

ƒ Reduced stress and smoother transactions for both you and your clients

ƒ Stronger client relationships and repeat business

ƒ A professional edge over agents who rely on 9 to 5 support

THE BOTTOM LINE

A title rep who is available 7 days a week and after hours is not just a nice extra. It is a business advantage that helps you serve your Sarasota and Manatee County clients at the highest level, close more deals smoothly, and maintain your reputation as a trusted RASM REALTOR®.

TO LEARN MORE, Contact: Brett Haller, Your Go-To Title Guy. 941-414-1263 - Brett.Haller@FNF.com. •

Join a RASM Committee by October 15

Learn, engage, and grow with RASM by getting involved. The committees at RASM keep the organization running. They are the true heartbeat of the Association. RASM's Committees are responsible for developing education sessions, community involvement, recommending new programs and services to the Board of Directors, event planning, and much more. With over 17 committees, there is an option for everyone.

HOW TO JOIN A COMMITTEE

If you're ready to get involved in RASM, joining a committee is one of the best and first steps to take! RASM makes committee appointments in the fall of each year through an application process. After the application due date, the current President-Elect and Vice President meet to make appointments. All 2026 Committee Applications are due on October 15, 2025

2026

COMMITTEES INCLUDE:

ƒ Broker Advisory Council: Enhance engagement, shape programming, refine communication strategies, and provide valuable insight to the Association from a broker perspective. (Meets quarterly) Open to Broker/ Owners or Managing Brokers only.

ƒ Business Partner Committee: Review, organize and support activities and events. A Business Partner membership is required. (Meets monthly) Open to Business Partners.

ƒ Professional Standards Committee: To provide hearing panels as required to hear matters of alleged unethical conduct by members or to provide arbitration to resolve a dispute between REALTOR® principals. Service for two years on Grievance Committee is a prerequisite. Annual training is required. Three-year term. (Meets as selected for each hearing) Open to REALTORS®.

ƒ Public Policy Committee: To address local public policy issues that affect RASM’s membership and the real estate industry generally. Recommend allocation of local issues advocacy funds to be used to support RASM public policy positions. Evaluates candidates for local public office for support and endorsement. (Meets as needed) Open to REALTORS®.

ƒ REALTOR® Attorney Joint Committee: Plan periodic legal programs for members and provide monthly articles or Q&A for ELEVATE magazine. Duty to stay current with real estate laws and FREC changes. (Meets every other month) Open to REALTORS®.

ƒ RPAC Fundraising Committee: To fundraise and increase awareness of RPAC amongst our members. To develop and implement programs to encourage member investment in RPAC. (Meets monthly) Open to all members.

ƒ RRCF Fundraising & Grants Committee: Helps plan and execute fundraising events that support RRCF’s mission, and reviews and recommends grant funding for local nonprofit organizations doing meaningful work in Sarasota and Manatee counties. (Meets monthly) Open to all members.

ƒ RRCF Scholarship Committee: Help shape the future of local students. This committee reviews applications and selects deserving recipients for the RRCF scholarships awarded annually to high school seniors, college students, and adult learners pursuing higher education. Two-year term. (Meets as needed) Open to REALTORS®.

ƒ YPN Committee: Assist young real estate professionals excel in their careers by providing business, networking, leadership and volunteer opportunities to support career development. (Meets monthly) Open to all members.

ƒ Diversity Committee: Coordinates activities and implements programs to enhance the overall diversity and inclusiveness of the Association’s leadership, volunteers and programming. (Meets as needed) Open to all members.

ƒ Global Business Committee: Develop and implement education programs, networking events, and provide resources to prepare REALTORS® to handle issues that are an integral part of working with international buyers and sellers. GBC Membership is required. (Meets monthly) Open to all members.

ƒ Grievance Committee: Review ethics complaints and arbitration requests to make preliminary evaluation to determine if a Professional Standards hearing is warranted. Annual training is required. Three-year term. (Meets monthly) Open to REALTORS®.

ƒ Leadership Academy Committee: Oversees the development and implementation of the Leadership Academy program. Committee members are expected to take an active role in each phase of the program. (Meets monthly) Open to Leadership Academy Alumni.

ƒ Professional Development Committee: Helps identify and develop impactful educational opportunities to support our members’ growth and success. We welcome your ideas to enhance skills, knowledge, and professionalism across the Association. (Meets monthly) Open to all members

ƒ Conference Committee: Develop the content of RASM’s 2027 Annual FIRE Conference & ExpoFoundations and Innovations in Real Estate, including planning session topics and speakers, inviting sponsors, and ensuring an engaging experience for all participants. 16-month term. January 2026 - May 2027. (Meets monthly) Open to all members.

ƒ Community Outreach Committee: Evaluate, recommend, and organize projects to benefit the community and enhance the image of REALTORS®. Selects community service activities for REALTORS® to volunteer time and/or donate items in need. (Meets monthly) Open to all members.

To apply for a committee, visit www.myrasm.com/ committees •

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Making it Legal: Who Signs on the Dotted Line?

By: Garret T. Barnes, Esq., Barnes, Walker, Goethe, Perron, Shea & Robinson, PLLC, & Jodi M. Ruberg, Shareholder, Trenam Law

Imagine this: you’re days away from closing, already smelling (and maybe even mentally spending) that six-figure commission, when you get the dreaded call - the person who signed the contract didn’t have authority to do so, and suddenly, the deal is unraveling before your eyes.

WHY SIGNATURE AUTHORITY MATTERS

A contract signed by someone without the legal right to do so is generally deemed void or voidable, rendering it unenforceable. The wrong signature can cost you time, kill your deal, and even expose you and the parties to legal consequences.

LISTING AGENTS: START WITH THE DEED

As a seller’s/listing agent, it is crucial that you conduct proper diligence before listing the property: confirm the seller’s legal authority to sell the property. To do this, you must review the current deed on the Property Appraiser’s website to confirm the owner of record.

IF THE OWNER IS AN ENTITY (LLC/CORP)

If the current owner is a legal entity (i.e., an LLC or corporation), confirm that the entity is active and who has the legal authority to bind the entity. Sometimes, determining the person with legal authority takes a bit of legwork. Do not assume your seller contact will know who has proper authority – many times, they do not. A review of the governing documents (i.e., the Operating Agreement) may be necessary, or a statement of authority or a resolution (e.g., written consent) may be required, which would set out the authorization for such a transaction and the authority of the signer.

If the seller is a Trust, it will be important to determine who the Trustee(s) are and that the Trustee(s) have the legal authority to sell the property.

BUYER’S AGENTS: KEEP THE CONTRACT ASSIGNABLE

As a buyer’s/selling agent, it is advisable that you ensure the Purchase Contract is assignable. Oftentimes, a buyer extends an offer without considering how he or she will hold title to that property. Once contract negotiation adrenaline wears off, the Buyer will start to think about how they wish to own the property (e.g., through a Trust or LLC) and may need to make changes to the deal documents to reflect the appropriate title holder.

Confirming the authority of all parties helps the deal run smoothly, prevents delays, facilitates closing, keeps the transaction out of litigation, and guarantees you get paid!

LEARN MORE: RASM NORTH WORKSHOP

The stress and anxiety that come along with being a realtor already mimics the fight-or-flight response of a front row passenger riding a rollercoaster. The last thing you need is more stress - getting to closing day brings plenty of that on its own! Join Attorneys Garret Barnes and Jodi Ruberg at RASM North on October 21, 2025, at 2:00 p.m. to learn more tips for getting your deal closed with less stress. •

The Hidden Horrors Lurking in Your Home

By: Mark Lee, President & Founder LeeWay Home Inspection

October brings pumpkins on porches, children in costumes, and stories of haunted houses. But as a home inspector, I can tell you the scariest stories aren’t about ghosts or ghoulsthey’re about the very real dangers hiding in plain sight inside your home.

A SEEMINGLY NORMAL HOME

Imagine walking into what looks like a perfectly normal house. The air is crisp, the decorations are out, and the home seems ready for fall. But beneath the surface lurks a silent menace. One of the most frightening situations I’ve encountered wasn’t supernatural at all - it was a family unknowingly living with a dangerous electrical hazard.

THE ELECTRICAL FIRE WAITING TO HAPPEN

During a routine inspection, I opened a panel to discover wires scorched and melted, insulation brittle, and connections loose. To the untrained eye, everything looked fine - lights turned on, outlets worked, and appliances ran as expected. But in reality, every flick of a switch was like striking a match over a pile of dry leaves. The home was one faulty arc away from a devastating fire.

THE HIDDEN DANGERS OF MOLD

This kind of danger is more terrifying than any ghost story because it’s real, it’s invisible, and it can happen in any home. And electrical problems aren’t the only lurking threats.

Creeping beneath the floors and behind walls, moisture creates the perfect breeding ground for mold. In one inspection, I pulled back a section of baseboard to find black mold crawling up the drywall like something from a horror film. The homeowners had complained only of a “musty smell,” not realizing the air their children breathed each night was filled with harmful spores. No mask or costume can protect you from that invisible danger.

UNWELCOME HOUSE GUESTS

Then there are the creatures that prefer to stay hidden. Rodents and insects often make themselves at home long before the owner notices. Chewed wires in attics, droppings in crawlspaces, or termite damage silently eating away at structural beams can turn a dream home into a nightmare.

THE REAL HORROR OF HIDDEN HAZARDS

What makes these situations truly scary is that most homeowners never suspect the danger until it’s too late. Unlike a haunted house attraction, there are no warning signs, no flashing lights, and no eerie music. The threats are real, but they stay silent, hidden behind drywall, under flooring, or in the shadows of an attic.

THE GOOD NEWS: INSPECTIONS PROTECT

The good news? A thorough home inspection shines a flashlight into those dark corners. While I can’t chase away ghosts, I can uncover hidden hazards before they turn into real-life horror stories. This Halloween season, remember that the scariest things in a home aren’t the decorations on the porch - they’re the unseen dangers waiting inside.

So, as you enjoy the thrills and chills of October, don’t forget about the very real monsters that may be lurking in your own home. A professional inspection can keep your house safe, sound, and ghost-free, at least from the hazards that truly matter. •

Homes of Hope: Honoring Heritage, Supporting Survivors

By: Andria Kiel, Etta Carter, and Kimberly Nelson

Fo r generations, Hispanic and Latino families have viewed homeownership as a cornerstone of the American Dream - a pathway to generational wealth, cultural legacy, and community stability. Their impact on the housing market is undeniable: according to the National Association of Hispanic Real Estate Professionals (NAHREP), Hispanics accounted for more than half of U.S. homeownership growth in the last decade.

Yet challenges remain. Language barriers, affordability concerns, and access to fair credit often stand in the way. New tools, such as bilingual AI platforms for mortgage navigation, are helping break down these barriers. Just as importantly, real estate professionals who offer bilingual services, understand multigenerational living, and embrace cultural values are better positioned to serve these growing communities with respect and expertise.

For RASM Business Partner and Diversity Committee member Ed Martinez, these values are deeply personal. “My Hispanic heritage has been a guiding force in both my real estate journey and my commitment to community involvement,” Ed explains. “In many Hispanic communities, owning a home isn’t just a financial milestone; it’s a symbol of pride, security, and legacy. That understanding fuels my passion for helping families - especially those who may face language barriers or feel overwhelmed by the process - navigate homeownership with confidence. I’m often able to connect on a deeper level with clients by speaking their language, literally and culturally.

By celebrating Hispanic Heritage Month, REALTORS® reaffirm their commitment to diversity and to opening doors of opportunity for all families. And just as heritage shapes our pursuit of homeownership, awareness and compassion shape how we support families facing challenges like breast cancer, reminding us that home is not only about culture and legacy, but also about healing and strength.

BREAST CANCER AWARENESS AND THE MEANING OF HOME

October also reminds us of another truth: home is often the foundation of healing. For individuals and families facing breast cancer, stability at home provides comfort and strength during treatment and recovery. Hispanic/Latina women face particular challenges when it comes to breast cancer. Though they experience slightly lower overall incidence rates compared to white

women, they are often diagnosed at later stages and encounter barriers such as limited screening access, language gaps, and financial hardship. These challenges can impact both health outcomes and the well-being of entire families.

Ed brings his personal values into his work as a proud participant in Men Wear Pink, supporting breast cancer awareness and research. “I became involved with Men Wear Pink because I’ve seen firsthand how breast cancer affects not just individuals, but entire families and communities,” he says. “Whether it’s a close friend, a family member, or a colleague - cancer doesn’t discriminate, and it leaves a deep impact. Wearing pink isn’t just a statement; it’s a commitment to raising awareness and funds to support lifesaving research, patient support services, and prevention efforts. Personally, it’s a way for me to honor those who have fought, those still fighting, and to help move us closer to a world without breast cancer.”

WHERE IT ALL CONNECTS

Whether it’s celebrating cultural heritage or rallying around health awareness, both observances remind us that real estate is about people first. Campaigns like Herencia y Hogar (Heritage & Home), spotlighting Hispanic homeownership stories while incorporating cancer awareness efforts, or Homes with Heart, where each October transaction supports cancer research, show how our industry can connect purpose with practice.

At its core, real estate is more than buying and selling houses; it’s about honoring culture, supporting resilience, and building hope. Taking the Diversity Challenge is a great first step to making a difference in your community. Together, we can ensure homeownership reaches everyone. Visit myrasm.com/p/diversity or scan the QR code. •

Florida REALTORS ® and RASM Roll Out First Endorsement of 2026 Cycle

By: Max Brandow, RASM Vice President of Advocacy and Member Programs

The 2026 election cycle will be here before we know it, and your Public Policy Committee at RASM, along with the Florida REALTORS® RPAC Trustees, are already hard at work. Last month, the Florida REALTORS® RPAC Trustees officially endorsed James Buchanan for Senate District 22 in the 2026 election.

“As a REALTOR®, Representative Buchanan understands the unique complexities of the real estate industry, as well as its importance to Florida’s economy. He has led the way on critical issues during his time in the Florida House and will bring that same experience and expertise to the Florida Senate. We are proud to support him in his candidacy for SD 2,” said Marilyn Pearson-Adams, Chair of the Florida REALTORS® PAC trustees.

PROTECTING REALTORS® AND CLIENTS

In early September, members of RASM’s Public Policy Committee, along with representatives from our neighboring REALTOR® boards within the SD 22 District, interviewed Mr. Buchanan. Questions focused on pressing real estate issues that impact you and your clients. After the interview, the Committee was more than confident in Mr. Buchanan’s knowledge of those issues, as well as his commitment to protecting and fighting for our industry.

REALTOR®-SUPPORTED PRIVACY BILL BECOMES LAW NATIONWIDE

Last month, a major victory for homebuyers became law: the Homebuyers Privacy Protection Act. This legislation puts long-overdue limits on “trigger leads,” shielding consumers from the flood of unwanted calls, texts, and emails that too often hit right after someone applies for a mortgage. For those of you working with buyers in Sarasota and Manatee, this change means a more protected, less stressful experience for your clients as they navigate one of the biggest financial decisions of their lives.

STRONGER PROTECTIONS FOR HOMEBUYERS’ PRIVACY

When a buyer applies for a mortgage, credit reporting agencies have historically sold their information as “trigger leads.” That opens the door for competing lenders to immediately start reaching out - sometimes aggressively - trying to poach their business. This new law, signed by President Donald Trump, restricts that practice. Going forward, homebuyers will have stronger protections over their personal data, keeping their focus on the trusted professionals they’ve chosen to work with.

The bill was introduced with strong bipartisan support. From the start, the National Association of REALTORS® backed this effort, fighting hard to put an end to what has been an invasive and confusing process for too many buyers. As NAR’s Chief Advocacy Officer Shannon McGahn put it: “This is a win for transparency, consumer control, and privacy in the mortgage process... Homebuyers now have a stronger shield to protect their personal information.”

REALTORS® LEAD THE FIGHT FOR FAIRNESS

The Homebuyers Privacy Protection Act is more than just a policy change - it’s a safeguard for every future homeowner. It’s also a reminder of the important role REALTORS® play in advocating for consumer protections that make the homebuying process clearer, safer, and more client-centered. •

August 2025 Real Estate Market Report: Trends in Sarasota and Manatee Counties

By: Brandon Gay, RASM Communications Director

The REALTOR®

Association of Sarasota and Manatee (RASM) has released its August 2025 real estate market report, offering a comprehensive analysis of key trends across both counties. According to data from Florida REALTORS®, the August 2025 housing market in Sarasota and Manatee counties reflects a region in transition, with increasing balance between buyers and sellers. Single-family homes experienced modest year-over-year growth in sales, with Sarasota holding steady on pricing while Manatee saw slight declines. Meanwhile, Sarasota’s townhome and condo market posted strong sales growth, while Manatee’s condo sector experienced fewer transactions. Across both counties, inventory levels remain higher than last year, though they have started to soften slightly over the past few months. This shift has contributed to slower sales, as properties now take over 100 days to close on average, signaling that buyers have more time and options when making decisions.

KEY TRENDS IN SARASOTA/MANATEE AUGUST 2025:

ƒ Sales Activity: Both counties saw modest growth or stability in single-family closed sales compared to last August. Townhomes and Condos in Sarasota posted strong growth, while Manatee saw a decline year-over-year.

ƒ Median Sales Price: Single-family prices held steady or dipped slightly year-over-year. Condo prices softened notably.

ƒ Inventory: Inventory has notably increased year-over year but has started to soften over the last couple of months. The condo and townhome market, especially in Sarasota, are edging toward a buyer’s market, while single-family homes remain more balanced.

ƒ Speed of Sales: Homes are taking longer to sell, as time to sale now exceeds 100 days in all segments.

SINGLE-FAMILY HOMES

In August 2025, Sarasota County reported 641 singlefamily home sales, a 1.3 percent increase year-over-year. The median sale price remained steady from August 2024 at $475,000 but increased from the previous month. Cash buyers accounted for 36.3 percent of all closed sales. The median percent of the original list price received by sellers was 92.3 percent, signaling an increase in buyer leverage. Inventory levels increased by 13.8 percent yearover-year to 3,307 active listings, but have been trending downward since May 2025, bringing the months supply to 5.2 months. The median time to contract and median time to sale increased from the previous month to 69 days and 109 days, respectively.

In August 2025, Manatee County reported 650 singlefamily home sales, a 5.7 percent increase year-over-year. The median sale price decreased 5.3 percent year-over-year to $467,640. Cash buyers accounted for 28.5 percent of all

closed sales. The median percent of the original list price received by sellers was 94.8 percent.

Manatee County ended August 2025 with 2,814 active listings, representing a 4.6-month supply of inventory, signaling sellers still have some leverage. The median time to contract and median time to sale decreased from the previous month to 53 days and 101 days, respectively.

“Inventory has been building over the past year, giving buyers more options, but we’ve started to see a gradual softening over the past few months,” said Debi Reynolds, 2025 RASM President and Managing Broker at SaraBay Real Estate. “This points to a more balanced market where realistic pricing, and strong negotiation strategies are essential.”

TOWNHOMES AND CONDOS

In August 2025, Sarasota County reported 247 townhome and condo sales, a 13.8 percent increase yearover-year. The median sale price fell 13.0 percent year-overyear to $300,000, with 61.9 percent of sales being cash purchases. The median percent of the original list price received by sellers was 88.5 percent.

Inventory levels increased by 12.6 percent from year-over-year to 1,882 active listings, but have steadily decreased since March 2025, bringing the months supply to 7.0 months. The median time to contract and the median time to sale increased from the previous month to 87 days and 132 days, respectively.

In August 2025, Manatee County reported 200 townhome and condo sales, a 7.0 percent decrease yearover-year. The median sale price fell 11.7 percent to $291,250 with 54.5 percent of sales being cash purchases. The median percent of the original list price received by sellers was 90.4 percent.

Inventory levels increased by 9.4 percent year-overyear to 1,396 active listings, but have also seen decreases since April 2025, bringing the months supply to 6.4 months. The median time to contract and median time to sale increased from the previous month to 78 days and 120 days, respectively.

“Condos are taking longer to close, with time to sale exceeding four months in many cases,” added Reynolds. “This underscores the value of working with a REALTOR® to navigate today’s market and ensure smooth, successful transactions.”

SUMMARY

As the market continues to evolve, navigating these changes has become more complex for both buyers and sellers. Whether dealing with competitive singlefamily segments or the increasingly buyer-friendly condo market, understanding local trends is critical to pricing, negotiations, and timing. Working with a trusted REALTOR® provides valuable insight and guidance, ensuring that buyers can take advantage of growing opportunities and sellers can position their properties effectively in a shifting marketplace.

Monthly reports are provided by Florida REALTORS® with data compiled from Stellar MLS. For comprehensive statistics dating back to 2015, visit www.MyRASM.com/ statistics. •

Monthly Market Summary - August 2025

Sarasota County Single-Family Homes

Closed Sales

Paid in Cash

Median Sale Price

Average Sale Price

Dollar Volume

Med. Pct. of Orig. List Price Received

Median Time to Contract

Median Time to Sale

New Pending Sales

New Listings

Pending Inventory

Inventory (Active Listings)

Months Supply of Inventory

Manatee County Single-Family Homes

Closed Sales

Paid in Cash

Median Sale Price

Average Sale Price

Dollar Volume

Med. Pct. of Orig. List Price Received

Median Time to Contract

Median Time to Sale

New Pending Sales

New Listings

Pending Inventory

Inventory (Active Listings)

Months Supply of Inventory

Monthly Market Summary - August 2025

Sarasota County Townhouses and Condos

August 2025August 2024 Percent

Closed Sales

Paid in Cash

Median Sale Price

Average Sale Price

Dollar Volume

Med. Pct. of Orig. List Price Received

Median Time to Contract

Median Time to Sale

New Pending Sales

New Listings

Pending Inventory

Inventory (Active Listings)

Months Supply of Inventory

Monthly Market Summary - August 2025

Manatee County Townhouses and Condos

Closed Sales

Paid in Cash

Median Sale Price

Average Sale Price

Dollar Volume

Med. Pct. of Orig. List Price Received

Median Time to Contract

Median Time to Sale

New Pending Sales

New Listings

Pending Inventory

Inventory (Active Listings)

Months Supply of Inventory

Elevate Your Business with Free Tools & Technology

By: Jeff Polster, Realtor®, ABR®, GRI, The PoLo Team at Real Broker

As a proud member of the REALTOR® Association of Sarasota and Manatee, you gain complimentary access to a suite of real estate tools and business resources designed to streamline transactions

and elevate your brand. This includes Stellar MLS with forms and data access, ShowingTime automated showing scheduling, TransactionDesk Pro for digital contract-to-close management, and RPR® (REALTORS® Property Resource) for market analytics-all integrated with your MLS dues at no extra charge. You also enjoy marketing and visibility enhancements through AI REALTOR® Suite, BeLocal new-mover guides, and more!

ENGAGE LOCALLY: NETWORKING EVENTS & BUSINESS FAIRS

RASM hosts a calendar full of signature, networking events designed to connect you with peers, partners, and industry leaders. Each event offers high energy, relationship building, and business exposure. Highlights include the Committee Fair, the YPN Carnival, the Business Partner Fall Expo, CREA Golf Tournament, and the RASM Conference & Expoeach timed throughout the year to help you build trust, foster referrals, and reinforce your presence in the community.

ADVANCE YOUR CAREER: CONTINUING EDUCATION & PROFESSIONAL DEVELOPMENT

Additionally, RASM provides continuing education offerings-including Core Law, Ethics, specialty topics, GRI courses, CE bundles, and mandatory New Member Orientation and Code of Ethics training-for free or at significantly reduced cost, depending on the session. These sessions are available both in person and virtually, and keep you compliant while enhancing your credibility and skill set. The Leadership Academy, Certified Waterfront Specialist, BOOST, Commitment to Excellence, and various specialty group programs also offer valuable training and certification opportunities-many at little to no added cost for members.

GIVE BACK & GROW: COMMUNITY, SCHOLARSHIPS & ADVOCACY

Your membership extends beyond business-it’s grounded in professionalism, ethics, and community service. RASM facilitates ways to give back through the RASM REALTORS® Charitable Foundation (RRCF). The RRCF awards community grants, scholarships, and disaster-relief efforts-all initiatives funded and promoted by RASM and primarily supported by donations and fundraisers. You also have access to dispute resolution services, legal hotlines, government affairs alerts, and opportunities to shape public policy through RPAC-all safeguarding your business and the owner-friendly real estate landscape in Sarasota and Manatee counties.

HOW TO ACCESS EVERYTHING

All of these resources, events, trainings, tools, and community programs are available at no additional cost beyond your regular membership dues. Simply log in to the Member Portal on myRASM.com to register, reserve your spot at events, enroll in courses, explore marketing offers, & track your CE progress. New members are invited to orientation sessions-such as the upcoming New Member Orientation which familiarizes you with how to navigate benefits, MLS tools, ethical policies, and more-all required to be completed within 90 days of joining.

IN SUMMARY

Your membership with the RASM empowers you with:

ƒ Free technology, MLS access, scheduling, forms, and marketing tools

ƒ Complimentary networking events and expos to build referrals and partnerships

ƒ Continuing education, professional development, and ethical training

ƒ Programs for community service, scholarships, advocacy, and industry integrity

ƒ Timely market data, communications, publications, and expert support

Visit the RASM Member Benefits page or explore the Events Calendar, Education offerings, and Foundation & Community sections on myRASM. com to see what’s next for you. Let your association be the powerful partner you deserve-without reaching for your wallet again. •

Becoming a Global Real Estate Consultant: Opening the Door to a Borderless Future

By: Elizabeth Anzellini, Global Real Estate Advisor, Keller Williams on the Water

Twenty years ago, when I accompanied my husband and partner Enzo to take the CIPS (Certified International Property Specialist) course in Rome, Italy, an exciting new world full of possibilities opened up for me. That was the moment I realized that the future of real estate would not be local, nor even regional - it would be global.

I discovered that international alliances were the key to expanding horizons, connecting cultures, and creating new business opportunities. In today’s real estate market, where investors seek security, diversification, and lifestyle in different countries, a global real estate consultant becomes an invaluable bridge between dreams and realities.

WHAT DOES IT MEAN TO BE A GLOBAL REAL ESTATE CONSULTANT?

It is not simply about selling properties abroad. It is about strategically advising both international and local clients, guiding them through a process that involves cultural differences, distinct legal frameworks, immigration procedures, tax options, financing, and adapting to a new lifestyle. A global consultant not only provides properties, but they also provide security, trust, and long-term vision in collaboration with their international partners.

THE IMPORTANCE OF THE CIPS CERTIFICATION

The CIPS designation, offered by the National Association of REALTORS® (NAR), is a fundamental step for professionals who want to succeed in international real estate. This certification opens the door to an exclusive network of agents trained to work with global clients and equips you with practical tools on:

ƒ Real estate practices and regulations across different markets.

ƒ Managing cross-border transactions.

ƒ Building and leveraging global networking strategies.

ƒ Understanding cultural nuances and mastering international negotiation.

Earning this certification is not just an academic achievement: it is a professional validation that you are prepared to serve investors worldwide with excellence.

JOINING GLOBAL ALLIANCES

The strength of a global real estate consultant lies in their network of relationships. This is why being an active member of your local Global Business Council (GBC) and also of Florida REALTORS® is so valuable.

Equally important is participation in leading international organizations such as:

ƒ CILA (Confederación Inmobiliaria Latinoamericana)

ƒ NAR en Español – an excellent platform connecting U.S. members with global Spanishspeaking markets

ƒ FIABCI (International Real Estate Federation)

ƒ NAR Global and Global Alliances

These platforms are essential for building strong professional connections, accessing international business opportunities, attending global congresses, and pursuing continuous education. They expand your professional reach while reinforcing your global reputation and credibility.

CHOOSING YOUR GEOGRAPHIC SPECIALIZATION

A successful global consultant does not attempt to cover the entire world. The key is to specialize in one or several strategic markets - countries with strong investment demand, legal advantages, or attractive fiscal incentives.

Traveling to these destinations, studying their markets firsthand, building partnerships with local colleagues, and most importantly, understanding their culture will allow you to speak with authority and build deep trust with your clients.

THE VALUE YOU BRING AS A GLOBAL CONSULTANT

Becoming a global real estate consultant means going far beyond property brokerage. It means:

ƒ Being a cultural and professional connector.

ƒ Having the ability to translate a client’s vision into a secure investment.

ƒ Providing comprehensive guidance that includes education, protection, and strategic advice.

In a world where clients are no longer only searching for a property, but for a global lifestyle experience, the global consultant becomes their trusted partner. The future of real estate has no borders. If you want to grow as a professional, expand your influence, and be part of the new era of international real estate, the path forward is clear: become a Global Real Estate Consultant. •

The Essential Benefits of Home Inspections

Your home is only as strong as the foundation it’s built on.

Even minor shifts in soil or small cracks in the structure can lead to costly repairs if left unchecked.

STRUCTURAL FOUNDATION EVALUATIONS

Our structural foundation evaluations provide a thorough assessment of your home’s base, looking for warning signs like settling, cracks, or moisture intrusion. By identifying issues early, homeowners can:

ƒ Prevent expensive structural repairs.

ƒ Ensure long-term safety and stability.

ƒ Gain confidence during buying or selling transactions.

With SWF Home Inspections, you know your home is standing strong - from the ground up.

SOLAR PANEL CERTIFICATIONS

Solar power is a smart investment for energy savings and sustainability, but it only delivers results if your panels are safe, efficient, and properly maintained. That’s where our solar panel certification inspections come in.

We inspect and certify solar installations to

ensure they meet both safety standards and efficiency expectations. The benefits include:

ƒ Protecting your solar investment and maintaining warranty coverage.

ƒ Maximizing system performance for energy savings.

ƒ Boosting your home’s resale value with documented certifications.

Whether you’re installing a new system or verifying an existing one, we make sure your solar panels are working for you.

SEWER CAMERA INSPECTIONS

What you can’t see can still hurt you - especially when it comes to your home’s sewer lines. Small leaks, blockages, or tree root intrusions often go unnoticed until they cause major (and expensive) damage. Our sewer camera inspections use advanced technology to give you a clear view of what’s happening underground. This service allows homeowners to:

ƒ Detect problems before they become emergencies.

ƒ Avoid costly plumbing repairs and replacements.

ƒ Make informed decisions during property purchases.

With a video inspection in hand, you’ll have the knowledge needed to act before problems escalate. Ready to schedule your inspection? Contact us today at 941-218-2595 or swfhomeinspections.com. •

Marketing Made Manageable: Tips for REALTORS®

By: Zoe Kasper, Owner, Crane Content

Ma rketing as a REALTOR® isn’t just about the best headshot or a clever tagline. Our community is built on relationships, trust, and staying top of mind. Whether you’re just getting started or looking to step up your marketing game, here are three strategies that can make a difference for you and your business.

SOCIAL MEDIA: QUALITY OVER QUANTITY

People tend to feel like you need to post constantly, but the reality is... you don't! Just post often enough that people remember you. A reliable schedule matters more than posting a bunch one week and then disappearing the next. Showcase your listings, of course - but don’t forget to showcase yourself. Remember, people buy from people they like and trust. Believe it or not, people are interested in you. They want to see your favorite place to take your kids on the weekend, a local boutique or shop you love to support, or even the cafe you work at during lunch. These glimpses into your life make you relatable and approachable. Social media isn’t about perfectionit’s about connection. Authentic content will always resonate more than something that looks polished but lacks personality.

WORK SMARTER, NOT HARDER

The best REALTORS® know how to leverage tools to stay efficient. Batch content, lean on Canva for graphics, and reserve a day each month to plan ahead. Working smarter frees you up to focus on clients while your marketing works for you in the background. Don’t let business cards pile up in a drawer. Track your connections and find ways to nurture them. Tools like Mailchimp or Constant Contact make it easy to send a monthly newsletter that keeps you top of mind.

NETWORKING: DON’T JUST SIGN UP

Real estate will always be a relationship business, and consistency is key. Networking isn’t about collecting the most business cards - it’s about building genuine connections. Be intentional! Ask questions,

listen, and follow up with a message or coffee invite. Growth happens when you step out of your comfort zone. Instead of sticking with the same circle, make it a goal to connect with someone new at every event. You never know where a conversation can lead... it could be a referral partner, a future client, or a connection that opens a door you didn’t even know was there. Marketing doesn’t have to feel like a full-time job. Show up in person, show up online, and use systems that make it simple to manage. By staying authentic and showing up consistently, you’ll build a stronger brand and attract more referrals. If you’re ever feeling stuck, that’s where I come in. I’m Zoe Kasper, owner of Crane Content. I partner with REALTORS® and business owners to bring their marketing to lifewhether it’s social media strategy, event promotion, or content that connects. My goal is to make your brand unforgettable.

Ready to take your marketing to the next level?

Let's chat! Contact me today, Zoe Kasper, at 815-7156446 or email zoe@cranecontentco.com •

Glenn Lakes & The Estates At Glenn Lakes: A Neighborhood History

By: Leah Secondo, Glenn Lakes and The Estates at Glenn Lakes, Resident Realtor®, Michael Saunders & Company

Located in West Bradenton, Glenn Lakes began to take shape in 1995. Spread across 271 acres - including eight ponds and picturesque lakes - the community features 371 homes with a choice of more than a dozen different one-and two-story floor plans that were originally offered by the neighborhood’s builder, Centex Homes.

Contemporary in design, the homes of Glenn Lakes range in size from 1,362 to 2,875 square feet, offer sturdy concrete block construction, and enjoy all the hallmarks of Florida living - including open floor plans, high ceilings, first-rate amenities and superb outdoor living areas.

Glenn Lakes is a deed restriction community to attempt to ensure its gracious lifestyle will endure for generations. Homes are positioned on spacious lots within a setting of lakes, nature preserves and all of the outdoor amenities that add up to the ideal Florida lifestyle. With natural beauty rolled out in every direction, residents enjoy walking, running and biking through the neighborhood’s winding streets and tree-lined sidewalks, while no doubt pausing to view wildlife and appreciate what life in paradise is all about.

For the exclusive enjoyment of its residents and guests, Glenn Lakes offers a community park - complete with lakeside tennis/pickleball court. The park - located at 47th

Street West where it intersects with 44th Street West - is maintained by the community’s homeowner’s association, which also oversees upkeep on all of its common areasincluding ponds, lakes, and entryways.

Centex launched the sixth and final phase, The Estates at Glenn Lakes in 2000. An enclave of 65 maintenancefree, single-family homes. The lot sizes are larger, as are the homes that occupy them, ranging in square footage from 1,671 to 2,910 of living area. The community has two ponds and a community gathering sitting grounds. Residents pay a monthly fee for weekly upkeep of their the exterior irrigation, lawn, trees and shrubbery.

A select number of homes in Glenn Lakes and The Estates at Glenn Lakes enjoy views of the Manatee County Public Golf Course.

The renowned IMG Academy, with its world-class training facilities and programs is less than a mile away. Also minutes away are an abundance of boating and fishing opportunities, as well as the magnificent beaches of Anna Maria Island.

Glenn lakes is convenient to all of the cultural, culinary and retain amenities of downtown Bradenton and Sarasota, as well as to the more urban pleasures of nearby Tampa and St. Petersburg.

Homes in the neighborhood have recently sold from $425,000 to $685,000 with buyers coming from points around the world.

Glenn Lakes and The Estates at Glenn Lakes are deed restricted neighborhoods, where community standards are in place to help maintain the highest and best value of homes within the development. •

CIPS: Expand Your Business Globally

By: Denise Ricciotti, RASM Professional Development Director

St and out globally!

The CIPS Designation is the only one of its kind in the global real estate community. It is recognized for its advanced expertise, an international perspective and distinct understanding of a global buyer, and comes with powerful brand recognition with designees in nearly 60 countries.

The Certified International Property Specialist (CIPS) designation is for REALTORS® from the United States and abroad, it provides you with the knowledge, research, network, and tools to globalize your business.

As a CIPS designee, you can signify to buyers that you are their most trusted partner for navigating a global real estate market. Take 5 classes to earn your designation or all 6 to expand your knowledge.

ƒ October 1, 2025: Global Real Estate: Local Markets

ƒ October 6, 2025: Global Real Estate: Transaction Tools

ƒ October 8, 2025: Africa and International Real Estate

ƒ October 15, 2025: Europe and International Real Estate

ƒ October 20, 2025: Asia/Pacific and International Real Estate

ƒ October 22, 2025: The Americas and International Real Estate

CIPS COURSE DESCRIPTIONS:

(Take the 2 Mandatory courses and choose 3 out of 4 Elective classes to earn the designation)

GLOBAL REAL ESTATE: LOCAL MARKETS (MANDATORY COURSE)

This course introduces the student to the international real estate business environment, including capital flow, currencies, government regulations and cultures. Topics such as international brokerage, networking, marketing, and selling will also be discussed.

GLOBAL REAL ESTATE: TRANSACTION TOOLS (MANDATORY COURSE)

This course provides students with the tools needed to present investment information to international clients - in their currency and area.

Students will learn how to measure investment performance, prepare financial projections, and understand the effects of taxes and exchange rates on investment.

AFRICA AND INTERNATIONAL REAL ESTATE (ELECTIVE)

Addresses real estate practices in Africa with emphasis on cultural influences, economic trends and assessment of investment opportunities. This course will help elevate your knowledge, skills, and understanding of the real estate industry in Africa. You will learn about the geography, demographics, government, economy, and real estate sectors in 11 countries, and you will be introduced to our newest bilateral partners in Ghana, Nigeria, and South Africa. Because this is such a dynamic continent, you will be provided with resources to keep you up to date with current economic and real estate trends. Finally, you will learn about the cultural norms that affect business practices in each country.

ASIA/PACIFIC AND INTERNATIONAL REAL ESTATE (ELECTIVE)

As more home buyers from the Asia/Pacific region are looking outside their geographic area for investment properties, it is important to have the knowledge and preparation to work with these affluent buyers. The Asia/Pacific and International Real Estate course addresses real estate practices in Asia and the Pacific with emphasis on cultural influences, economic trends and assessment of investment opportunities.

EUROPE

AND INTERNATIONAL REAL ESTATE (ELECTIVE)

Europe is a very active source and target of international real estate investment. The Europe & International Real Estate course provides students with insight in regard to working with clients in Western and Central Europe. Topics include the European Union and its impact on international real estate, economic and real estate trends, networking, and relationship building, and marketing and selling practices.

THE

AMERICAS AND INTERNATIONAL REAL ESTATE (ELECTIVE)

The Americas remain an attractive destination for international buyers, particularly those looking to retire or own vacation property in a warm climate. The Americas & International Real Estate course offers students practical information on working with clients from the Caribbean, North, Central, and South America. Historical and cultural influences, regional relationship, and investment opportunities are covered. •

REALTORS® NEWLY DESIGNATED & CERTIFIED

Accredited Buyer's Representative ABR®

ƒ Tracey Bodmer, The Breeze Realty Group Inc. At Home with Diversity®

ƒ James Ahearn, NextHome Excellence C2EX

ƒ James Ahearn, NextHome Excellence

ƒ Etta Carter, Coldwell Banker Realty

ƒ Jennifer Eastburn, EXP Realty LLC

ƒ Ashley Fawn Sanders, Zhuzh SRQ

ƒ Stephanie Soffer, Keller Williams On The Water Sarasota

Certified Waterfront Specialist (CWS)

ƒ Shannon Welling, Compass Florida LLC Graduate, REALTOR® Institute

ƒ James Ahearn, NextHome Excellence

ƒ Del Jay Carr, Wagner Realty

ƒ Kathryn Dieter, Michael Saunders & Company

ƒ Theresa DiNapoli, KW Suncoast

ƒ Kimberly Floyd, All Brokers Realty, Inc.

ƒ Yamile Garrido Crespo, La Rosa Realty LLC

ƒ Paige LaLiberty, Nine Line Realty LLC

ƒ Mary Lobrutto, Epique Realty, Inc.

ƒ Kim Manson, eXp Realty

ƒ Alexandra Marks, Loyd Robbins & Co. LLC

ƒ Nancy Moore, Michael Saunders & Company

ƒ Jonathan Pergerson, FLOTACAL

ƒ Freya Robbins, Loyd Robbins & Co. LLC

ƒ Lindsey Leech Strickland, Duncan Real Estate, Inc.

ƒ Catherine Nicole Taylor, Douglas Elliman

ƒ Jeffrey Underwood, Weichert REALTORS® Hallmark Pro

Pricing Strategy Advisor (PSA)

ƒ Adam Carrier, RE/MAX Alliance Group Seniors Real Estate Specialist® (SRES®)

ƒ Geraldine Allard, Team Allard Realty LLC

ƒ Joanne Paradis, Leslie Wells Realty, Inc. •

CIPS Institute Schedule

CIPS Institute Schedule

Each of these courses are accredited for 7 hours CE in Florida

[Month/Day]: [Month/Day]:

[Month/Day]: [Month/Day]: [Month/Day]:

Sarasota, Florida April 3-7, 2017

Oct 1, 2025 | Global Real Estate Local Markets* *Receive a $50 rebate after completing Transaction Tools, Local Markets, and any three additional CIPS courses. Oct 6, 2025

Go to www.myrasm.com/calendar to register Questions? Contact Denise@myrasm.com | Africa & International Real Estate | Global Real Estate Transaction Tools* | Europe & International Real Estate | Asia/Pacific & International Real Estate

Global RealEstate:Local Markets The Business ofU.S.Real Estate Europe & InternationalReal Estate The Americas & InternationalReal Estate Asia/Pacific& InternationalReal Estate Register today!

of Sarasota & Manatee

Association of Sarasota (2320 Cattlemen Road Webinar

10/1, 10/6, 10/8, 10/15, 10/20, 10/22 | Americas & International Real Estate

*Required Core courses for the CIPS Designation In this CIPS Institute, you will learn the critical aspects of international real estate transactions, including: •Globalization of economies

Questions?

www.myrasm.com catherine@myrasm.com

To learn more about the designation requirements visit: www.nar.realtor

CIPS, Pat Tan, CIPS, Gonzalo Mejia, CIPS

RASM Team Member Updates

RASM happily recognizes the workplace anniversaries of our professional staff. Jesse Sunday, RASM Vice President of Operations & IT, marks 21 years with the Association this month.

Since joining RASM in 2004 as part of the IT and MLS Department, Jesse has advanced through roles that helped shape the Association’s growth and technology. He guided the transition into Stellar MLS, directed IT operations, and oversaw major milestones including the construction of RASM’s Sarasota headquarters, the merger with the Manatee Association, and the implementation of new systems to support a membership that now exceeds 9,000.

Jesse’s leadership has kept RASM innovative and responsive. Beyond systems and operations, he is valued for his compassion, relationship-building, and dedication to both members and staff.

For Jesse, RASM is more than a workplace; it’s a second family. He continues to draw inspiration from the Association’s evolution while enjoying life with his wife Beth and their children, Emma (17) and Dylan (15).

Peter Den Uijl, Facility Coordinator, celebrates his eighth year with RASM this month.

His responsibilities include general hospitality duties, cleaning, and overall building maintenance of the RASM South building. Peter is committed to his job as facility coordinator and always enjoys taking on a challenge.

Peter also enjoys the diversity of the members, maintaining the RASM South building, and providing the best services for all members.

In his free time, Peter loves to explore all that Florida has to offer. Traveling with his wife and 15-year-old daughter is Peter’s true passion, and his family is always ready for their next adventure.

Max Brandow, Vice President of Advocacy and Member Programs, celebrates eight years with RASM this month.

Max represents RASM members in all facets of government affairs, including monitoring local municipal actions and advocating for RASM members’ interests at local commission

meetings. He is also the liaison to the important committees that raise funds for RPAC as well as the committee that screens and endorses local candidates. Max enjoys heading up all the political efforts at the Association, as well as being the liaison for the Commercial Real Estate Alliance (CREA).

He enjoys being able to see collective action at work. He also loves interacting with the great staff and friendly members who have been such a positive resources to him.

When not at RASM, Max is an avid golfer, he loves traveling on snowboard trips, and spending time with his girlfriend and his family. Also, as an alumnus of FSU, Max is a die-hard Seminoles fan.

Cheyenne Barber, North Office Manager, celebrates two years with RASM this month. Over the past two years, Cheyenne has gone from the Association Services Coordinator to being promoted to North Office Manager.

Cheyenne regularly demonstrates her love and commitment to her job. She loves working with room rentals and making sure both REALTOR® stores are stocked and ready for our members. Having a background in real estate really brings everything full circle with Cheyenne.

In her downtime, you will find her spending time with her two beautiful children, reading a good book, or line dancing at Joyland.

Cheyenne is delighted to be a team member at RASM, and she is very excited about what her future holds with the Association.

The RASM staff makes it all possible. We are grateful for you today and every day! •

OCTOBER & NOVEMBER 2025

CALENDAR OF EVENTS

WEDNESDAY, OCTOBER 1

8:30 a.m. CIPS: Local Markets tSouth or iWebinar

1:30 p.m. Boost: Running Your Business as a Business tSouth

THURSDAY, OCTOBER 2

1:00 p.m. Negotiating Skills for Today’s Agent tSouth

1:00 p.m. iCE: Realty Tech Fusion-Unlocking AI and VR in Real Estate iWebinar

FRIDAY, OCTOBER 3

8:30 a.m. CREA Marketplace Meeting tSouth

MONDAY, OCTOBER 6

8:30 a.m. CIPS: Transaction Tools tSouth or iWebinar

TUESDAY, OCTOBER 7

9:00 a.m. New Member Orientation NNorth

4:00 p.m. RASM After Hours Agave Bandido

WEDNESDAY, OCTOBER 8

8:30 a.m. CIPS: Africa and International RE tSouth or iWebinar

9:00 a.m. Business Partner Orientation tSouth

1:30 p.m. Boost: The Art of Comps tSouth

THURSDAY, OCTOBER 9

2:30 p.m. Wisdom in Leadership: Past Presidents Panel oNorth

FRIDAY, OCTOBER 10

8:30 a.m. CREA Marketplace Meeting tSouth

WEDNESDAY, OCTOBER 15

8:30 a.m. CIPS: Europe and International RE tSouth or iWebinar

10:00 a.m. Stellar MLS Classes Assembling a Professional CMA tSouth

1:30 p.m. Boost: Marketing Yourself and Open Houses tSouth

FRIDAY, OCTOBER 17

8:30 a.m. CREA Marketplace Meeting tSouth

MONDAY, OCTOBER 20

8:30 a.m. CIPS: Asia/Pacific and International RE tSouth or iWebinar

TUESDAY, OCTOBER 21

2:00 p.m. Asset Protection for REALTORS®: Understanding Proper Contract Execution NNorth

WEDNESDAY, OCTOBER 22

8:30 a.m. CIPS: The Americas and International RE tSouth or iWebinar

1:30 p.m. Boost: Building Your CRM and AI Essentials tSouth

THURSDAY, OCTOBER 23

4:30 p.m. Special CREA Member Meeting at the Bay Garden Club at The Bay

MONDAY, OCTOBER 27

1:30 a.m. 2025 CREA Golf Tournament ASara Bay Country Club

FRIDAY, OCTOBER 31

8:30 a.m. CREA Marketplace Meeting tSouth

MONDAY, NOVEMBER 3

8:30 a.m. RASM CERTIFICATION: Certified Waterfront Specialist North

WEDNESDAY, NOVEMBER 5

9:00 a.m. New Member Orientation tSouth

THURSDAY, NOVEMBER 6

9:00 a.m. Business Partner Membership Meeting North

2:00 p.m. Top Producer Panel North

FRIDAY, NOVEMBER 7

8:30 a.m. CREA Marketplace Meeting tSouth

MONDAY, NOVEMBER 10

10:00 a.m. Introduction to International Real Estate iWebinar

12:30 p.m. Building Your International Business iWebinar

THURSDAY, NOVEMBER 13

9:00 a.m. Broker Breakfast NNorth

FRIDAY, NOVEMBER 14

8:30 a.m. CREA Marketplace Meeting tSouth 9:30 a.m. iCE: Foreclosure Crash Course iWebinar

TUESDAY, NOVEMBER 18

4:00 p.m. RASM After Hours Floridays Woodfire Grill & Bar

THURSDAY, NOVEMBER 20

8:00 a.m. CIPS Global Day: The Future of Global Real Estate & Trends to Watch tSouth or iWebinar

FRIDAY, NOVEMBER 21

8:00 a.m. CREA Marketplace Meeting Watch tSouth

MONDAY, DECEMBER 1

9:00 a.m. Code of Ethics tSouth 1:30 p.m. Core Law tSouth

WEDNESDAY, DECEMBER 3

9:00 a.m. Emergence: New Agent Training (Day 1 of 2) tSouth

WEDNESDAY, DECEMBER 3

9:00 a.m. Emergence: New Agent Training (Day 1 of 2) tSouth

CALENDAR KEY:

UPCOMING CLASSES

UPCOMING CLASSES

Learn more at myrasm.com/calendar to register.

CIPS: LOCAL MARKETS

Wednesday, October 1 8:30 a.m. - 5:00 p.m. [ South or Webinar ]

This introductory course provides a foundation in the global real estate business environment, exploring capital flow, regulations, cultural factors, and international marketing strategies. Members $69, 7 CE HRS.

BOOST: RUNNING YOUR BUSINESS AS A BUSINESS

Wednesday, October 1 1:30 p.m. - 4:30 p.m. [ South ]

This session helps new agents launch their careers with practical guidance on tax strategies, business planning, time management, and building a foundation for long-term success. Members Free, Non-CE.

NEGOTIATING SKILLS FOR TODAY’S AGENTS

Thursday, October 2 1:00 p.m. - 5:00 p.m. [ South ]

This course teaches REALTORS® how to develop effective negotiation skills that prioritize client needs, foster win-win outcomes, and enhance professional success. Members $20, 4 CE HRS.

ICE: REALTY TECH FUSION – UNLOCKING AI AND VR IN REAL ESTATE

Thursday, October 2 1:00 p.m. - 3:00 p.m. [ Webinar ]

This course introduces how virtual and augmented reality can enhance property visualization, simplify marketing, and create new opportunities for real estate professionals. Members $10, 2 CE HRS.

CIPS:

TRANSACTION TOOLS

Monday, October 6 8:30 a.m. - 5:00 p.m. [ South or Webinar ]

This course provides the tools to evaluate international investments, prepare financial projections, and address the impact of taxes and exchange rates for global clients. Members $69, 7 CE HRS.

AFTER HOURS NETWORKING

Tuesday, October 7 4:00 p.m. - 6:00 p.m. [ Agave Bandido ] Tuesday, November 18 4:00 p.m. - 6:00 p.m. [ Floridays Woodfire Grill

An after-hours networking event where members can connect, share ideas, and grow their business while enjoying a relaxed social atmosphere. Members Free.

NEW MEMBER ORIENTATION

Tuesday, October 7 9:00 a.m. - 12:00 p.m. [ North ] Wednesday, November 5 9:00 a.m. - 12:00 p.m. [ South ] Tuesday, December 9 9:00 a.m. - 12:00 p.m. [ North ]

A required 3-hour session for new REALTOR® members that provides essential resources, benefits, responsibilities, and Association guidelines to complete within 90 days of joining RASM. Members Free, Non-CE

CIPS: AFRICA & INTERNATIONAL REAL ESTATE

Wednesday, October 8 8:30 a.m. - 5:00 p.m. [ South or Webinar ] This course explores real estate opportunities across 11 African countries, highlighting cultural influences, economic trends, and investment potential to expand your global expertise. Members $69. 7 CE HRS.

BUSINESS PARTNER ORIENTATION

Wednesday, October 8 9:00 a.m. - 10:00 a.m. [ South ]

An informational session designed to help Business Partners maximize their membership through events, sponsorships, and engagement opportunities. Members Free, Non-CE.

BOOST: THE ART OF COMPS

Wednesday, October 8 1:30 p.m. - 4:30 p.m. [ South ]

This session helps new agents master the tools and techniques for creating accurate comparative market analyses to guide both buyers and sellers. Members Free, Non-CE

WISDOM IN LEADERSHIP: PAST PRESIDENTS PANEL & NETWORKING WINE AND CHEESE RECEPTION

Thursday, October 9 2:30 p.m. - 5:00 p.m. [ North ]

Former association leaders share their insights on the industry’s evolution and leadership, followed by a wine and cheese reception for networking and connection. Members Free, Non-CE

CIPS: EUROPE AND INTERNATIONAL REAL ESTATE

Wednesday, October 15 8:30 a.m. - 5:00 p.m. [ South or Webinar ]

This course offers an in-depth look at Western and Central European markets, covering the EU’s influence, economic trends, and effective strategies for working with international clients. Members $69, 7 CE HRS.

BOOST: MARKETING YOURSELF AND OPEN HOUSES

Wednesday, October 15 1:30 p.m. - 4:30 p.m. [ South ]

This session provides new agents with practical strategies for hosting impactful open houses while building a strong personal brand through effective marketing and follow-up. Members Free, Non-CE.

CIPS:

ASIA / PACIFIC & INTERNATIONAL REAL ESTATE

Monday, October 20 8:30 a.m. - 5:00 p.m. [ South or Webinar ]

This course examines real estate practices across Asia and the Pacific, focusing on cultural influences, economic trends, investment opportunities, and specialized guidance for working with Japanese clients. Members $69, 7 CE HRS

ASSET PROTECTION FOR REALTORS® –UNDERSTANDING PROPER CONTRACT EXECUTION

TOP PRODUCER PANEL

Thursday, November 6 2:00 p.m. - 4:00 p.m. [ North ]

This class features a panel of top-producing REALTORS® who share proven strategies, insights, and best practices for achieving success in real estate. Followed by wine and cheese. Members Free, Non-CE

INTRODUCTION TO INTERNATIONAL REAL ESTATE

Monday, November 10 10:00 a.m. - 12:00 p.m. [ Webinar ]

Tuesday, October 21 2:00 p.m. - 3:30 p.m. [ North]

This course highlights best practices for securing proper signatures on contracts and listings to ensure enforceability, reduce risk, and protect both clients and agents from liability. Members Free, Non-CE

CIPS: AMERICAS AND INTERNATIONAL REAL ESTATE

Wednesday, October 22 8:30 a.m. - 5:00 p.m. [ South or Webinar ]

This course explores real estate practices across the Americas, focusing on cultural influences, regional relationships, and investment opportunities to strengthen cross-border business. Members $69, 7 CE HRS

BOOST: CRM & AI ESSENTIALS

Wednesday, October 22 1:30 p.m. - 4:30 p.m. [ South ]

This session introduces CRM strategies and AI-powered tools that help agents manage leads, personalize client communication, and boost productivity for long-term business growth. Members Free, Non-CE.

SPECIAL CREA MEMBER MEETING AT THE BAY PARK

Thursday, Oct. 23 4:30 p.m. - 6:30 p.m. [ Garden Club at the Bay ] CREA invites members to an exclusive update and guided walking tour of the new Bay Park in Downtown Sarasota, featuring insights on its impact on commercial real estate, networking over drinks and appetizers, and a community movie night under the stars. Members Free, Non-CE

CREA GOLF TOURNAMENT

Monday, October 27 10:30 a.m. - 6:00 a.m. [ Sara Bay Country Club]

This annual tournament at Sara Bay Country Club combines 18 holes of play, lunch, and a reception while supporting the Pines of Sarasota Foundation and the RASM REALTORS® Charitable Foundation. Single $300. Foursome $1,100. Non-CE

RASM

CERTIFICATION: CERTIFIED WATERFRONT SPECIALIST (CWS)

Monday, November 3 8:30 a.m. - 5:00 p.m. [ North ]

This class certifies REALTORS® as Certified Waterfront Specialists (CWS), equipping them with specialized knowledge, recognition, and resources to better serve waterfront clients. Members Free, Non-CE

This course introduces REALTORS® to the global real estate market, teaching them how to work with international clients, navigate regulations, and leverage opportunities to grow their business. Members $10, 2 CE HRS.

BUILDING YOUR INTERNATIONAL BUSINESS

Monday, November 10 12:30 p.m. - 2:30 p.m. [ Webinar ]

This course equips REALTORS® with strategies to identify, market to, and serve international clients, helping them expand their business in both local and global markets. Members $10, 2 CE HRS.

BROKER BREAKFAST

Thursday, November 13 9:00 a.m. - 11:00 a.m. [ North ]

Join fellow RASM brokers for an exclusive in-person morning of networking, a hot breakfast, and practical tools to take back to your office. RASM Brokers Free, Non CE.

ICE: FORECLOSURE CRASH COURSE

Friday, November 14 9:30 a.m. - 12:30 p.m. [ Webinar ]

This course takes REALTORS® back to the basics of Florida foreclosures, covering the process, stages, and strategies for effectively guiding customers through each step. Members $10, 3 CE HRS.

CIPS GLOBAL DAY

Thursday, November 20 9:00 a.m. - 4:00 p.m. [ South ] CIPS Global Day is an exclusive event for CIPS designees to explore international real estate trends, address global challenges, and connect with top professionals worldwide. In person $25, Webinar Free, Non-CE.

CODE OF ETHICS

Monday, December 1 9:00 a.m. - 12:00 p.m. [ South ]

This class guides REALTORS® through the Code of Ethics, reinforcing professional standards and best practices to ensure integrity, fairness, and trust in every transaction. Members $10, 3 CE HRS.

CORE LAW

Monday, December 1 1:30 p.m. - 4:30 p.m. [ South ]

This class reviews Florida real estate law, providing REALTORS® with essential legal knowledge to stay compliant and protect both their clients and their business. Members $10, 3 CE HRS.

RASM MEMBERS NOW WITH

RASM Membership Update

By: Jessica Montague, Member Services Director

Marc J. Mailloux, Integrity Investments Realty

John Marchant, Dalton Wade Inc.

Ryan Adamson, Coldwell Banker Realty

Irina Antipov, Dalton Wade Inc.

Clara Marie Arnault, Realnet Florida Real Estate

Alan Augustin, EXP Realty LLC

Regina Baker, LPT Realty, LLC

Karen Banius, Leslie Wells Realty, Inc.

Steven Thomas Barbagallo, Fine Properties

Renee Barnes, EXP Realty LLC

Nicole Christine Behrens, Exit King Realty

Korey Bibb, EXP Realty LLC

Kimberly Crichton Booth, Homes For Sale Realty Intl

Juliana M. Brando Perez, Broker & Baker

International Realty

Nathan Butrum, Preferred Shore LLC

Stacey M. Carbol, LPT Realty, LLC

William Chase Carpenter, EXP Realty LLC

Sharon E. Chiodi, Douglas Elliman

Raymond Ciamarra, LPT Realty, LLC

William P. Creekbaum, William Raveis Real Estate

Jeffrey Cummings, Coldwell Banker Realty

Fawn David, Charles Rutenberg Realty Inc

Gloria Davison, Dalton Wade Inc.

Shannon Delaney, Compass Florida LLC

Maria Indira Domenech, Palm Paradise Realty Group

Yelenis Duarte, La Rosa Realty LLC

Anthony Dunham, EXP Realty LLC

Andrea Louise Eck, Capital Real Estate Enterprise

Bobbi Ellis, Coldwell Banker Realty

Gabrielle Auber Federico, Keller Williams On The Water

Carlisle W. Fiers III, Compass Florida LLC

Michael S. Gallatin, SVN Commercial Advisory Group

Kristy Gentile, RE/MAX Alliance Group

Oliver Giesser, Exp Realty LLC

Michele Good, Preferred Shore LLC

David Michael Gustafson, Wagner Realty

Natalie Nicole Gutwein, Michael Saunders & Company

Meriem Hameur Lain, Preferred Shore LLC

David Robert Herring, Coldwell Banker Realty

Carey Hibbs, Preferred Shore LLC

Jay Hogue, Dalton Wade Inc.

Bryan Edward Howard, Preferred Shore LLC

Rebecca A. Howard, Preferred Shore LLC

Kai Jackson, KW Suncoast

Larry Richard Jones, Charles Rutenberg Realty Inc.

Aiesha Kardos, Exp Realty LLC

Lee, Diane K - Fine Properties

Linton, David L - LPT Realty, LLC

Doreen Marino, Real Broker, LLC

Habib Massari, Real Broker, LLC

Daisy Jehn McCartney, LPT Realty, LLC

Erin L. McGraw, LoKation

Jennifer McNeary Murphy, Serhant

Latinka Milanova, KW Coastal Living III

Ana L. Mines, Fine Properties

Bhagat Mohabir, Robert Slack LLC

Siomara Molina, Real Broker, LLC

Catherine L. Morris, Michael Saunders & Company

Cynthia A. Myers, Fine Properties

Hasina Kenyatta Myrick, Exit King Realty

Deborah Denise Nevadomski, Fine Properties

Karlenn Peluso, Preferred Shore LLC

Marina Penkert, Fine Properties

Michael Robert Petrone, EXP Realty LLC

Angelica Ramos, EXP Realty LLC

Mery A. Rocha, LPT Realty, LLC

Laura Rulon, EXP Realty LLC

Joel V. Schemmel, Douglas Elliman

Christopher Schwartz, Coldwell Banker Realty

Paula Kozlowski Shaheen, Compass Florida LLC

Jana Snaselova, Preferred Shore LLC

Donna Soda, Douglas Elliman

Richard Somphathai Souksengphet, Real Broker, LLC

Victoria C. Sousa, Compass Florida LLC

Pamela Miller Strom, Re/Max Palm

Mary Jan Massey Swift, KW Suncoast

Dina Aleyda Tallent, Homes For Sale Realty Intl

Patti M. Tebo, Douglas Elliman

Shelley Terrelonge, Dalton Wade Inc.

William Carl Toliver, KW Suncoast

Gina Lee Treadway, Showtime Realty

Heather Vietmeier, Exit King Realty

Christopher Scott Weiss, Leslie Wells Realty, Inc.

Ricky Don Welch, KW Suncoast

Teresa Sue West, HomeSmart

John Wilcher, EXP Realty LLC

Patti Elizabeth Zehner, EXP Realty LLC

Joel Zisook, Keller Williams On The Water Sarasota

NEW DESIGNATED REALTORS®

Kimberly Elaine Cy Bennett, Fidicity Realty Inc

Joel Barth, JB Richards & Co, LLC

Karen Lima, Luxe Dream Realty of Florida LLC

Peter D. Donahue, Peter D Donahue Licensed Real Estate Broker

Scott Mansfield, Spyglass Appraisal

NEW REALTORS®

Reem Ahmed Ali, Keller Williams On The Water S

Jay Baer, Fine Properties

Susan F. Beaver, LoKation

Suzanne Bianco, Palm Paradise Realty Group

Addison Skye Breunich, Coldwell Banker Realty

Yesenia Brindza, Dalton Wade Inc.

Alexander Buflaten Davis, Century 21 Integra

Stacey M. Carbol, LPT Realty, LLC

Rachele Casasola, Keller Williams On The Water S

Eileen Eunice Castillo De Gonzalez, La Rosa Realty LLC

Anthony Catoni, LPT Realty, LLC

Justin Michael Shayne Charles, Wagner Realty

Daniele Corvin Chartier, KW Suncoast

Heather Dawn Claridge, River Hills Properties, LLC

Thomas W. Crogan, Epique Realty, Inc.

Sophie Florence May Daniels, Leslie Wells Realty, Inc.

Brian Patrick David, Medway Realty

Fawn David, Charles Rutenberg Realty Inc

Diana De La Cruz, Marcus & Company Realty

Maria Isabel Delgado Reyna, La Rosa Realty LLC

Dustin Earnest, Keller Williams On The Water S

Colin Eugene Fairweather, Coldwell Banker Realty

Ambria Diana Feth, Tampa TBI Realty LLC

Gerardo Guerra, Coldwell Banker Realty

Tina Marie Hannaford, Berkshire Hathaway HomeService

Harry Wagner Haskins, Loyd Robbins & Co. LLC

Monike Castelo Huggins, Exit King Realty

Ava Irizarry, Trend Realty

Brandy Nichole Johnson, Loyd Robbins & Co. LLC

Christopher Knollin, Real Broker, LLC

Katherine Kochelek, Fine Properties

Olga Kogan, Compass Florida LLC

Hunter Alexander Lassitter, Keller Williams On The Water Sarasota

Yunfei Liu, Dalton Wade Inc.

Jeffrey Lyons, Marcus & Company Realty

James Thomas MacConel, Engel & Voelkers Venice Downto

Abraham Maldonado, KW Coastal Living III

Alandra Marfia, KW Suncoast

Rachel Clarie Mathsen, Coldwell Banker Realty

Kymberly McCreary, EXP Realty LLC

Erin L. McGraw, LoKation

Donald D. Morse, Leslie Wells Realty, Inc.

Bronson North, Compass Florida, LLC

Inga Overbay, Medway Realty

Celeste Parks, Coldwell Banker Realty

Tamara Kathleen Pasquale, KW Coastal Living III

Dwain Andrew Patrick, Epique Realty, Inc.

Carolyn Pugaczewski, KW Coastal Living II

Robert M. Rademan, Sunset Realty

Jessica Reeves, Premier Sotheby's International Realty

Daniel Resop, William Raveis Real Estate

Laurie A. Rickson, Keller Williams On The Water S

Juanita Zavala Rodriguez, Keller Williams On The Water

Gavin T. Sebastian, Anna Maria Life Real Estate

Corbin Robert Shepard, Marcus & Company Realty

Tyler Russell James Smith, Exit King Realty

Anthony Spriggs, The Keyes Company

Andrew Raymond Svilokos, KW Coastal Living III

Dakota Lea Swaney, Coldwell Banker Realty

Jason Allen Tackitt, KW Coastal Living II

Fernando Antonio Taveras, Coldwell Banker Realty

Tara Marie Thomasevich, Coldwell Banker Realty

William Carl Toliver, KW Suncoast

Alicia Uelmen, Bright Realty

Olga Vakoulich, Palm Paradise Realty Group

Heather Vietmeier, Exit King Realty

Jacob Riley Westman, Michael Saunders & Company

Edward Williams, Keller Williams On The Water Breanna Winters, The Keyes Company •

NEW BUSINESS PARTNERS

A RADIANT PROPERTY INSPECTION

333 3rd Ave N

St. Petersburg, Florida 33701

Representative: Mary Lobdell

Email: mary@radiantinspect.com

No matter what kind of property inspection you need – we got you covered. Our team, lead by Certified Master Inspectors®, trained by InterNACHI - the International Association of Certified Home Inspectors, are able to evaluate the condition of your purchase.

CRANE CONTENT

11556 Echo Lake Circle

Bradenton, Florida 34211

Representative: Zoe Kasper

Email: zoe@cranecontent.com

Through intentional content, creative strategy, and on-brand visuals, we showcase your business clearly and consistently, every time you post. Whether you're managing your own content or need full-service support, we deliver content that connects and converts - so your audience stops scrolling and starts engaging.

MANATEE HOME SCREENING

2606 1st Ave W

Bradenton, Florida 34205

Representative: Kent Smith

Email: manateehomescreening@gmail.com

We specialize in window rescreening, screen doors, patio screens, and lanai screen repair for your porch and patio areas.

NOAH THOMAS BUILDERS

6404 Manatee Ave W, Suite B West Bradenton, Florida 34209

Representative: Holly Wikfors

Email: holly@noahthomasbuilders.com

Our name is more than just a brand—it’s a reflection of our values, our heritage, and our unwavering commitment to excellence. Inspired by our son, Noah, whose innate talent for music fills every note with grace and precision, we approach homebuilding with the same artistry and dedication.

THE MADE CLEAN COMPANY

1201 6th Ave W

Bradenton, Florida 34205

Representative: Sophie Mcdonald

Email: sophie.mcdonald@madecleancompany.com

The Made Clean Co. is a professional cleaning company that provides quality cleaning services to offices, homes, and vacation rentals in Sarasota and Manatee Counties, Florida.

WINK TITLE SERVICES

8470 Enterprise Circle

Lakewood Ranch, Florida 34202

Representative: Heather Fitzmaurice

Email: heather@winktitle.com

Our team is ready to work hard at creating an exceptional experience for your title and escrow needs. •

With over 70 Sarasota and Manatee waterways, REALTORS® with waterfront background and experience are in high demand. Dive deep into topics that are specific to this specialty and become a Certified Waterfront Specialist and expert.

BECOME AN EXPERT IN WATERFRONT PROPERTY

Reach Further with RASM’s Certified Waterfront Specialist

LEARN MORE AT MYRASM.COM/CWS

Reach Further with a local waterfront certification.

LEARN MORE AT MYRASM.COM/CWS

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