ELEVATE Magazine - RASM - July 2025 Issue by REALTOR® Association of Sarasota and Manatee

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6 COVER STORY

RASM in Action: Your Voice in Local, State, and Federal Policyy

As headlines intensify and opinions multiply, it’s easy to feel overwhelmed or tempted to disengage. But for Realtors®, this is the time to lean in. If real estate is the profession, then advocacy is part of the business. This isn’t just a slogan, it’s a daily reality in every transaction and community. Local, state, and federal policies shape the landscape in which Realtors® operate. Zoning laws dictate where homes can be built. Property taxes affect affordability. Infrastructure drives growth. Housing policies determine access to homeownership. These are not distant issues, they directly impact how Realtors® serve clients and strengthen communities. Political engagement isn’t about partisanship - it’s about protecting property rights, promoting smart growth, and ensuring lawmakers understand the real impact of their decisions. Advocacy is how Realtors® protect both their business and their clients’ futures.

Home Sweet Home Insurance

The Suncoast has been rocked by two hurricanes less than two weeks apart, and as a result, many properties, including ones for sale, have pending insurance claims. Here are a few issues Realtors® need to consider when buying or selling.

VAK Learning System

NAR Legislative Meetings

The 2025 REALTORS® Legislative Meetings held May 31–June 4 in Washington, DC, served as a dynamic platform for Realtors®, lawmakers, and industry leaders to engage in meaningful discussions on real estate policy.

RASM South - 2320 Cattlemen Road

Sarasota, FL 34232

RASM North - 2901 Manatee Ave W Bradenton, FL 34205

Phone: 941-952-3400

FAX: 941-952-3401

www.MyRASM.com

STAFF CONTRIBUTORS:

Vice President of Operations & IT:

Jesse Sunday

Vice President of Advocacy & Member Programs: Maxwell Brandow

Communications Director : Brandon Gay

Member Services Director : Jessica Montague

Professional Development Director: Denise Ricciotti

Marketing and Communications Coordinator:

Amanda Freed

Magazine Editor: Beth Sunday

2025 ASSOCIATION OFFICERS:

President:

Debi Reynolds, SaraBay Real Estate, Inc.

President-Elect:

David Crawford, Catalist Realty LLC

Vice President:

Anita Lambert, Sotheby’s International Realty

Treasurer:

Julia Montei, Coldwell Banker Realty

Immediate Past President:

Tony Barrett, Barrett Realty, Inc.

Chief Executive Officer: Jeff Arakelian

MISSION STATEMENT:

Empower and engage our Realtor® Community by delivering essential services, resources, education, and experiences that elevate member success and professionalism, while advocating for Realtor® initiatives and private property rights.

VISION STATEMENT:

We are an innovative and relevant association that elevates the standards of professional excellence, and are critical to our members’ success, while providing value to our community.

SUBSCRIPTIONS:

The annual dues of every member of the REALTOR ® Association of Sarasota and Manatee, Inc., includes a one-year digital subscription to ELEVATE Magazine. Editorial ideas and manuscripts are welcomed.

MAGAZINE DISCLAIMER:

Byline articles and columns express the opinions of the writers and do not necessarily reflect the policies or sentiments of the REALTOR® Association of Sarasota and Manatee, Inc., and its affiliates (together, the Association). All submitted copy is subject to editing. Copyright © 2025 REALTOR® Association of Sarasota and Manatee, Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited. Advertisements in the publication do not constitute an offer for sale in states where prohibited or restricted by law. Additionally, the Association makes no guarantee and takes no responsibility for the accuracy of any third-party advertisements in this publication. All liability with respect to actions taken or not taken based on the contents of this publication are hereby expressly disclaimed. The Association has provided the content of this publication “as is” and without warranty of any kind, express or implied, and as such, is not responsible or liable for the accuracy, content, completeness, legality, or reliability of the information.

ADVERTISING:

For information on advertising and article submissions, contact Beth Sunday, Magazine Editor, at 941-952-3417 or email Beth@MyRASM.com

The Power of Legislative Advocacy

By: Jeff Arakelian, RASM CEO

In today’s ever-changing political and regulatory landscape, legislative advocacy is one of the most valuable services a professional trade organization can provide to its members. For those in the real estate brokerage industry, effective advocacy not only protects the profession, it shapes the environment in which brokers and agents do business.

The 2025 Florida Legislative Session is a powerful case in point. Florida Realtors® successfully championed industry priorities while safeguarding against harmful legislation that could have negatively impacted the market, consumers, and professionals alike.

Among the most notable victories on the state level:

Elimination of the Business Rent Tax (BRT) a longstanding burden on commercial tenants will provide $900 million in tax relief, benefiting brokers, property managers, and small business clients across the state.

Affordable housing programs received a combined $385 million, including down payment assistance and rental development support, directly addressing inventory challenges and expanding homeownership opportunities.

Additional funding for the Hometown Heroes Housing Program and My Safe Florida Home initiatives ensures more Floridians can purchase and protect their homes - critical for economic stability and consumer confidence.

Environmental investments totaling over $1.5 billion will support water quality, Everglades restoration, flood mitigation, and coastal resilience, preserving property values and sustainable development for future generations.

Importantly, many potentially damaging bills were stopped before reaching the floor. In advocacy, what doesn’t happen can be just as impactful as what does.

These accomplishments underscore why ongoing legislative advocacy is essential to the REALTOR® organization on the local, state, and federal levels. Through strategic engagement, policy expertise, and member involvement, professional organizations like RASM, Florida REALTORS® and NAR ensure the voice of the real estate brokerage community is heard and heeded in the halls of government. •

RASM in Action: Your Voice in Local, State, and Federal Policy

WHY ADVOCACY MATTERS

As your advocate, RASM works on the front linesengaging policymakers, shaping legislation, and amplifying the voice of the real estate community. Staying informed and involved is a professional imperative; with RASM by your side, you’re never advocating alone.

“Advocacy is the linchpin in safeguarding our profession, championing our clients, and ensuring the vitality of Florida’s real estate sector,” said Max Brandow, RASM Vice President of Advocacy and Member Programs. “Without a strong presence in Tallahassee and Washington D.C., Realtor® voices risk being drowned out. RPAC gives us a seat at the table - because behind-the-scenes advocacy alone rarely moves the needle. It’s through organized, collective action that we shape the future.”

WHAT IS THE REALTOR® PARTY?

The REALTOR® Party is a unified and influential coalition of Realtors® committed to strengthening communities, defending property rights, and supporting a thriving real estate industry. Through collaboration at the local, state, and national levels, this alliance, powered by RASM, Florida REALTORS®, and the National Association of REALTORS® (NAR), advocates for public policies and elected leaders who support a vibrant business environment and protect the interests of property owners. By engaging members and mobilizing resources, the REALTOR® Party ensures that the real estate voice is heard where it matters most - at the ballot box and in the halls of government.

LOCAL LEADERSHIP IN PUBLIC POLICY

At the heart of RASM’s advocacy work is our Public Policy Guide, a strategic framework that helps shape our priorities in Sarasota and Manatee counties. While we align with statewide and national goals, our guide ensures that local needs and voices remains front and center. It outlines RASM’s official positions across a range of crucial topics, including:

Land Use & Development

Taxation

Environmental Policy

Infrastructure Planning

Landlord/Tenant Relations

Government Budgets

General Legislative Issues

Advocacy at the Local Level

Election Engagement

Education Policy

WHO DOES RASM ENDORSE AND WHY?

RASM endorses City, County, and State candidates for elected office who the RASM Board of Directors, with guidance from the Public Policy Committee, have determined are the best candidates in the race for our members, their clients, and the industry. The endorsement process is exhaustive, and members of the Public Policy Committee spend hours interviewing, debating, and voting on which candidates for each elected office deserve the REALTOR® Association endorsement. We endorse candidates because supporting candidates who defend private property rights, advocate for policies that support homeownership, and understand that real estate is the backbone of the economy is important for our membership and the industry.

RASM’S LEGISLATIVE WINS:

MANATEE COUNTY

RASM continues to advocate strongly for local property rights, and our recent legislative efforts in Manatee County reflect that commitment. RASM recently defeated a massive vacation rental ordinance that would have added new taxes, fees, and inspections for over 6,000 property owners in Manatee County. This would have chipped away at your client’s private property rights and made the operation of some vacation rentals nearly impossible with all the added taxes and fees. RASM members and staff worked with county staff and commissioners to explain the detriment this ordinance would have on property owners, and were successful in convincing the Commission that this was not the path forward for Manatee County for residents, property owners, and visitors.

SARASOTA COUNTY

In Sarasota County, RASM remains dedicated to supporting affordable housing solutions for our community’s most vulnerable residents. In the City of Sarasota, we continued our advocacy efforts for affordable housing for our area’s most vulnerable population with passing an additional $25,000 homestead property tax exemption for seniors on fixed incomes.

STATE OF FLORIDA

This year, RASM and our partners at the state level achieved key legislative wins that protect the real estate profession, preserve Florida’s natural environment, and strengthen consumer protections. From stopping harmful proposals that threatened professional education standards to securing funding for affordable housing and improving transparency in condo transactions, these efforts reflect our continued commitment to safeguarding the industry and enhancing the quality of life for Florida’s residents. Below are highlights of the major advocacy accomplishments from this legislative session.

RASM prevented a bill from passing that would eliminate Department of Business and Professional Regulation (DBPR) boards and commissions, and the continuing ed and post licensing ed requirements of numerous DBPR professions. This amendment included the Florida Real Estate Commission (FREC), the Florida Real Estate Appraisal Board (FREAB) and the continuing ed and post-licensing ed requirements for real estate licensees.

We secured vital safeguards for Florida’s natural lands by limiting harmful construction, preserving land for conservation use, and improving public access - enhancing the quality of life in communities across the state.

Eligibility and funding rules for mitigation grants were expanded, helping condominium associations invest in safety upgrades that qualify for insurance savings. This effort will improve condo safety while also easing costs for condo associations who comply with updated requirements.

Improved Condo Transparency for agents working with condo associations by requiring condo associations to post board meeting minutes and financial info online, extend buyer cancellation rights, and improves visibility into pending assessments - helping prevent post-closing disputes.

We improved transparency for your clients by passing Flood Risk Disclosure laws which mandates that landlords and sellers disclose flood risks to long-term renters and condo/co-op/mobile home buyers - promoting better-informed decisions and reducing litigation.

As always, we secured millions of dollars in funding for affordable housing programs which help homeowners throughout Florida achieve the dream of homeownership.

NATIONAL IMPACT

Thanks to the National Association of REALTORS®, major legislative victories were secured in the latest House Tax Package, delivering meaningful wins for both members and homeowners nationwide.

NAR helped secure huge real estate wins in the latest House Tax Package that passed in May.

Permanently raised the Qualified Business Income Deductions for our member’s business from 20% to 23%

Preserved the mortgage interest deduction, maintaining a critical tax incentive for current and future homeowners.

Preserved the 1031 like-kind exchange which is an essential tool for property investment and economic development.

Created a tax-advantaged child investment account that can fund first-home purchases.

IMPACT ON GOVERNMENT AFFAIRS SINCE THE ELECTION

The old saying is elections have consequences and that is 100% true locally, statewide, and nationally. Locally, we have been in a unique position since the last elections we were hit with three major hurricanes right before voters went to the polls. These storms caused flooding in areas that have never seen flooding, and in turn, voters

started to question the level of growth that has occurred in our two-county region. That played out in the election results, as we saw a sweeping mandate for anti-growth candidates get elected.

The impact for us and our members has been more time spent working with newly elected officials who may view real estate and development more critically than past elected officials had. Our role as the REALTOR® Association has been simple: continually remind our elected officials of the importance of real estate plays in the local economy, fervently advocate for measures that improve housing affordability, and advocating for solutions to infrastructure issues that don’t burden would-be homeowners with paying the price for local governments not adequately investing in infrastructure in the past.

RPAC AMERICAN DREAM AUCTION

RPAC is the driving force behind all our advocacy efforts at the REALTOR® Association. RPAC funds go towards important initiatives like water quality projects, affordable housing, and school funding. RPAC helps REALTOR®-friendly candidates get elected so our industry can thrive.

The American Dream Auction, held from July 8 -11, is RASM’s annual RPAC auction where members can bid on great items like electronics, appliances, gift cards, and outdoor essentials. Every dollar you spend in the auction goes towards your annual RPAC investment! This is a great way to reach your $1,000 Major Investor level for 2025. Register at rasm.givesmart.com •

Raymond James: Financial Planning

Benefiting You and Your Clients

By: Russell Skibicki, CFP®, CEPA®, Financial Advisor, Raymond James

Russell believes Realtors® that embrace financial planning can gain an advantage not only for themselves personally, but also their clients. While many individuals utilize online affordability, retirement planning or budgeting tools, certain individuals with inundated lives or ones with increasing complexity prefer to leverage a financial professional to ensure they stay well-organized, efficient, and help maximize the value of their financial and investment decisions.

WHY REALTORS® BENEFIT FROM A STRATEGIC FINANCIAL PLAN

For Realtors® - A clear and established financial plan with achievable goals helps ensure proper savings rates that lead to adherence, guide investment decisions, incorporates tax efficiency, which ultimately motivates one to achieve even greater wealth and success. Russell assists career focused professionals such as Realtors®, physicians and business owners who have the know-how but not the time or capacity to accomplish the various financial planning tasks that impact their professional and personal life. In addition to investment reviews, Russell has helped clients establish retirement accounts (such as SEP IRAs, Solo 401Ks) or education savings accounts (529 Plans), create optimal tax efficient saving and investing strategies, and retirement distribution strategies such as when to claim Social Security.

For Realtors® clients - the decision to purchase or sell a home tends to incite emotion as it is one of the largest financial decisions for most individuals in their lives. A clear and established financial plan can add certainty and decisiveness into the process. Further any transaction will impact several areas of an individual’s financial life (tax planning, insurance planning, estate planning, etc.), thus a financial plan can provide a roadmap to ensure a cohesive structure. Russell has helped provide clients with retirement downsizing analysis, strategy for tax efficient investment proceeds for a sale of a second home, and estate planning strategy of real estate assets and investment accounts.

A WIN-WIN PARTNERSHIP OPPORTUNITY FOR REALTORS®

Russell is currently seeking partnerships with Realtors® so they can provide a holistic suite of resources to their clients. Russell’s company, Raymond

James, offers an industry approved partnership program for professionals such as Realtors®, where individuals can be compensated for such client referrals. Russell is always happy to discuss the offering and streamlined sign-up process that can lead to additional on-going income for referring partners.

Lastly, Russell has attained the prestigious CFP® certification and holds a bachelor’s and master’s degrees from the University of Florida. He lives in Sarasota with his wife, who is an OB/GYN, and two daughters. In his spare time, Russell has coached youth lacrosse for the past ten years with programs such as the Sarasota Seahawks Youth Lacrosse, and the Cardinal Mooney Highschool team. He currently is President of the Florida Chapter of the Kosciuszko Foundation which provides up to $1.8 million in scholarships, grants and support to individuals that promote closer ties between Poland and the United States.

Every investor’s situation is unique and you should consider your investment goals, risk tolerance and time horizon before making any investment. Prior to making an investment decision, please consult with your financial advisor about your individual situation. The foregoing information has been obtained from sources considered to be reliable, but we do not guarantee that it is accurate or complete, it is not a statement of all available data necessary for making an investment decision, and it does not constitute a recommendation. Any opinions are those of Russell Skibicki and not necessarily those of Raymond James. Raymond James is not affiliated with and does not endorse the opinions or services of the Kosciuszko Foundation.

Russell Skibicki, CFP®, CEPA®

Financial Advisor

Direct: 941-329-3289

Russell.Skibicki@RaymondJames.com https://www.raymondjames.com/russellskibicki/ One Sarasota Tower 2 North Tamiami Trail, Ste 804 Sarasota, FL 34236

Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States, which it authorizes use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements. Raymond James & Associates, Inc., member New York Stock Exchange/SIPC. •

Confidentiality of Cooperating Realtor®’s Participation

By:

National Association of REALTORS® Interpretations of the Code of Ethics Agreement Case 3-12. (Adopted November, 2018.)

When Client A listed his home for sale with Realtor® B, he explained that he wanted the sale handled without advertising and without attracting any more attention than was absolutely necessary. He said he understood that he would have to have some contacts with prospective buyers and possibly with other Realtors®, but that he did not want the property filed with the MLS, advertised, or in any way publicly announced as being on the market. He asked Realtor® B to impress the same restric-tions on any other Realtors® who might become involved in the transaction.

Realtor® B, having reason to think that Realtor® C was in touch with prospective buyers to whom the property would appeal, approached Realtor® C to invite his cooperation, and explained fully the client’s instructions. Realtor® B discussed the matter with no other Realtor® and refrained from any kind of advertising of the property. But a few days later, Realtor® B learned that Realtor® D was discussing the property with prospective buyers, knew that Realtor® C was working on it, knew the price at which the property had been listed, and other details about it.

On the basis of this information, Realtor® B charged Realtor® C with unethical conduct in a complaint to the Association of Realtors®, alleging Realtor® C had violated Article 3 by breaching the terms of the conditions of Realtor® B’s offer to cooperate.

The complaint was referred to the Association’s Professional Standards Committee, a hearing was scheduled, and Realtor® C was directed to answer the charge of unethical conduct in violation of Article 3. l

At the hearing, Realtor® B detailed the instructions of the client as a condition of Realtor® B inviting his cooperation. Realtor® C defended himself against the charge of violating Article 3 by saying that he had not discussed the property directly with Realtor® D; and that his clients and Realtor® D’s clients were close friends. Realtor® C’s clients testified that they didn’t know the seller was so secretive about the property, so didn’t see the harm in mentioning it to Realtor® D’s clients as they knew the home would be a perfect fit for them. Further testimony from Realtor® D confirmed that he had learned about the property from his clients, and not from Realtor® C directly.

At the conclusion of the hearing, the panel agreed with Realtor® B that Standard of Practice 3-1 allowed Realtors®, acting as exclusive agents or brokers of sellers/landlords, to establish the terms and conditions of offers to cooperate. The panel also noted that Realtor® C had not violated the terms and conditions of Realtor® B’s offer to cooperate; rather, it was his clients, who were not subject to confidentiality as a condition of the offer to cooperate, that had spoken to Realtor® D’s clients about the home. The panel, therefore, did not find Realtor® C in violation of Article 3. •

Meet Cesar Sandoval Sanchez, a Local Mortgage Broker With a Personal Touch

By: Cesar Sandoval Sanchez, Loan Originator, NMLS# 2662352, Colonial Mortgage Corp.

Meet Cesar Sandoval Sanchez, a Local Mortgage Broker With a Personal Touch.

DIRECT ACCESS, NO MIDDLEMAN

When you work with me, you don’t get routed through a company switchboard or passed off to an assistant - you get me. My personal number. My direct email. No middleman, no red tape. Just real conversations and real solutions. That’s how I believe home financing should be.

A SARASOTA-BASED BROKER SERVING ALL OF FLORIDA

I’m Cesar Sandoval Sanchez, a Spanish-speaking mortgage broker based in Sarasota, and I’m proud to help people throughout Florida get into homes they love, with financing that actually fits their lives. Whether you’re a first-time buyer, looking to upgrade, or trying to get out of a tough rental situation, I’m here to help make it happen. And if we’re not quite there yet, I’ll work with you to build a real plan to get there soon.

BACKED BY A COMPANY THAT SHARES MY VALUES

Since joining Colonial Mortgage in December, I’ve found a company that truly mirrors my values - efficient, responsive, and deeply committed to helping people achieve homeownership with clarity and confidence. As a broker, I’m not limited to one lender. I have access to a wide range of programs - VA, FHA, conventional, bank statement loans, jumbo, and many more, and I can shop around to find the best fit for each client’s needs. Most of the time, I’m not just competing with big retail lenders. I’m beating their rates, offering faster approvals, and delivering a more flexible process.

ONE-ON-ONE SERVICE, EVERY STEP OF THE WAY

One of the things I take the most pride in is working one-on-one with every client. You’ll never feel like just another file on someone’s desk. When you work with me, you’re in direct contact from start to finish. I’ll be the one answering your calls, replying to your texts, and showing up to your closing. Since I live and work remotely in Sarasota, I’m always happy to meet in person if that’s what you prefer. I believe face-to-face interactions build stronger trust and lead to better results.

A PERSONAL MISSION TO SERVE THE COMMUNITY

This work is personal for me. I’m Hispanic, born in Mexico, and I’ve seen firsthand how hard it can be for families, especially in immigrant communities, to find stable housing or get approved for a loan. Helping people move into a better financial situation, and seeing the impact that has on their everyday lives, is why I do what I do. It’s more than just a transaction - it’s someone’s future. Even if homeownership is not yet possible, I’ll create a clear, realistic plan to help you get there in the near future.

A BALANCED LIFE THAT FUELS PASSION

I truly believe that the right tools paired with the right mindset can create a real impact, and that goes for life and business. Outside of work, you’ll usually find me staying active - whether it’s kayaking, playing volleyball, or a good game of pickleball. I’ve always believed that strong habits in life lead to strong results in business, and that balance fuels everything I do.

LET’S FIND THE RIGHT PATH TO HOMEOWNERSHIP

Whether you’re ready to buy now or just exploring your options, I’m here to guide you through it - with honesty, care, and a whole lot of heart. Because at the end of the day, the moment I live for is seeing someone light up when they get the keys to their new home! Contact Cesar today for more information:

Cell: 941-929-5070

Email: Cesar@ColonialMortgageCorp.com

Insta: @FloridaLoanProCesary

Website: https://colonialmortgagecorp.com. •

Celebrating Our 2025 RRCF Scholars

Each year, the RASM REALTORS® Charitable Foundation (RRCF) proudly supports the next generation of leaders through its annual scholarship program. In 2025, 21 outstanding students were selected as scholarship recipients, each receiving $2,000 to help pursue their academic dreams. Recipients and their families were celebrated over breakfast at the Carlisle Inn, where each student received a certificate and was congratulated by members of the Scholarship Committee and RRCF Board.

These scholarships are made possible through the generosity of our Realtor® members and business partners. Throughout the year, many RASM events support the Foundation through raffle ticket sales, sponsorships, and event participation, helping local students take meaningful steps toward their future.

This year, the RRCF Scholarship Committee reviewed more than 70 applications and carefully narrowed the pool to 30 finalists. Each finalist completed a personal interview before the committee selected the final 21 recipients. Of those awarded, ten are children or grandchildren of RASM members.

This year’s recipients will attend prestigious institutions across the country, including Columbia, Cornell, Florida State, and the University of Florida. Their chosen fields of study span Marine Science, Engineering, Biology, Finance, and more. Whether staying local or heading out of state, these students carry with them the support and pride of the Realtor® community.

2025

PINS & PURPOSE: RRCF BOWLING BASH

Here’s your chance to make a difference for next year’s recipients! Join us for Pins & Purpose: RRCF Bowling Bash on August 1! Enjoy an afternoon of fun, networking and community spirit all while supporting a great cause. Gather your team, bring the kids and register now at https://www.myrasm.com/p/ pinsandpurpose/.

CONGRATS TO OUR 2025 RECIPIENTS!

Anna DeCesare

Kingston Genot

Hunter Hayes

Gabriel Hoberman

Cole Laudenslager

Kyler Puffenburger

Macyn Rawlinson

Julia Rodriguez

Tess Tchorbadjiev

Sydnee Wilson

Sara Blake

Joyce Chen

Marisa Cruz-Solis

Nikolett Kerestely

Isabella Love

Harrison May

Usman Phillips

Anabel Tocco

Sofie Turjancikova

Daniel Villa

Ella Ziegler •

2025 RRCF Scholarship Recipient Sara Blake and Scholarship Chair Derek Patti.

RRCF Scholarship Recipients.

•

• $450 for vacant residential properties renting at $1000+ per month

• $250 for vacant residential properties renting for less than $1000 per month

• $250 for any property with existing tenants in place

Home Sweet Insurance Claim? How Do Pending Insurance Claims Impact Property Sales?

TBy: Paul C. Grivas, Esq., Grivas Law Group, P.A ., and Matthew J. Kelly, Attorney and Counselor at Law, Essenson Law Firm

he Suncoast has been rocked by two hurricanes less than two weeks apart, and as a result, many properties, including ones for sale, have pending insurance claims. Here are a few issues Realtors® and their clients need to consider when buying or selling property with a pending insurance claim.

DISCLOSURE OBLIGATIONS UNDER FLORIDA LAW

First, Florida law requires sellers to disclose material defects or conditions that could materially impact the property’s value or desirability. This includes any pending insurance claims. The seller would also need to disclose the extent of any damage that resulted in the insurance claim.

REPAIR VS. AS-IS SALE: FINANCIAL AND LEGAL CONSIDERATIONS

Second, the damage sustained by the property may also reduce the selling price. To avoid this, the seller may consider making repairs prior to selling the property and collect any insurance proceeds after closing. Alternatively, the Seller may sell the property as-is and sign an assignment of benefits transferring the right to collect the insurance proceeds to the buyer. This will leave the buyer responsible for making the repairs.

INSURANCE INELIGIBILITY CAN HINDER SALES

Third, until the insurance claim is officially closed by the seller, it may be impossible to get insurance. This may severely shrink the market for potential buyers and also significantly reduce the eventual selling price as a result.

WORKING WITH LENDERS WHEN INSURANCE FUNDS ARE INVOLVED

Finally, if the insurance company issues the seller a check for repairs above the deductible, the seller will probably need the lender to cosign the check. The lender will often require the seller to sign an affidavit that they will repair the property within a certain time before they cosign the insurance check. The lender may require proof of the repairs before they issue a payoff letter to the closing agent. •

Hurricane Season Preparedness: An Agent's Guide to Protecting Homes and Clients

By: Kimberly Nelson, Mortgage Loan Officer, NMLS# 1948763, American Pacific Mortgage

As hurricane season approaches, Realtors® have a unique opportunity and responsibility to help homeowners and clients prepare their properties for potential storms. Whether it’s offering guidance before a closing or checking in with past clients, being a trusted source of preparedness info builds relationships and safeguards the community.

TRADE-BY-TRADE GUIDE OF EXPERT TIPS:

HOME INSPECTORS RECOMMEND: “KNOW YOUR HOME’S WEAK SPOTS!”

A pre-season home inspection can uncover hidden vulnerabilities:

Roof & Attic: Check for leaks, weak spots, and secure anchoring.

Windows & Doors: Look for proper flashing and impact resistance.

Foundation: Identify cracks, drainage issues, or intrusion points.

Soffits & Fascia: Ensure they’re not deterioratingthese are common leak entry points.

HVAC & Electrical: Flag systems at flood risk and recommend protective measures.

INSURANCE AGENTS SAY: “REVIEW YOUR POLICY EARLY!”

Double-check coverage for windstorm and flood.

Know your deductible and claim process.

Take photos of property and belongings.

Store documents in waterproof containers and cloud backups.

ROOFING PROS RECOMMEND: “INSPECT BEFORE IT’S TOO LATE!”

Repair or replace damaged shingles.

Clear gutters and downspouts.

Ask about hurricane straps or clips to improve structural integrity.

PLUMBERS ADVISE: “PROTECT YOUR PIPES!”

Install backflow preventers to avoid sewer backups.

Test sump pumps and battery backups.

Ensure proper grading for drainage away from the house.

FOUNDATION EXPERTS WARN: “WATER CAN WRECK YOUR FOUNDATION!”

Seal foundation cracks and improve soil grading.

Consider adding flood vents in crawl spaces.

Watch for pooling water after heavy rain.

ELECTRICIANS & HVAC PROS SAY: “POWER UP SAFELY!”

Install whole-house surge protection or a generator.

Elevate HVAC systems if flood risk is high.

Secure and service outdoor components before storms hit.

CONTRACTORS SUGGEST: “SECURE OPENINGS NOW!”

Add storm shutters or upgrade to impact-resistant windows.

Reinforce garage doors with braces or hurricane kits.

Replace worn or damaged weather stripping on doors.

FROM YOUR REALTOR®: BE READY & STAY INFORMED

Share this checklist with your sphere of influence.

Keep a trusted list of service professionals on hand.

Need help finding experts? Call me - I have a network you can rely on.

Want a printable guide for your home? Just ask!

EMERGENCY KIT ESSENTIALS

Flashlights, batteries, and a manual can opener

Water (1 gal/person/day)

3-day supply of nonperishable food

First aid and medications (include pets!)

Copies of important documents

Charged phones, power banks, and chargers

Cash and full gas tanks

Battery-operated radio

REALTORS®: BE THE RESOURCE

You don’t have to be a trade expert, but having a trusted contact list ready makes you invaluable. The RASM Business Membership Directory is a great resource: https://www.myrasm.com/index. menu=FindaMember&src=directory&view=ramco_ contacts&srctype=ramco_contacts_realtors.

Stay Safe. Stay Prepared. Stay Connected. •

Driving Change: RASM Partners Leading The Way in Diversity, Equity and Inclusion (DEI)

By: Andria Kiel, Etta Carter, and Kiimberly Nelson

In today’s evolving real estate industry, Diversity, Equity, and Inclusion (DEI) are essential for driving innovation, building stronger communities, and creating meaningful change. By promoting these values, companies create opportunities that go beyond business transactions, positively impacting clients, employees, and society. As a proud partner in this effort, the RASM Business Partners exemplify the importance of integrating DEI into their work, advancing the vision of an inclusive and equitable industry.

RASM BUSINESS PARTNERS: CHAMPIONS OF INCLUSION

This article highlights how some RASM Business Partners are championing diversity through impactful initiatives and personal insights. Their efforts reveal that DEI is more than policy - it’s a mindset focused on creating authentic connections, building trust, and empowering individuals. When clients feel valued and included, relationships grow stronger, fostering success that transcends traditional business goals.

COMPANIES DEDICATED TO DEI:

AMERICAN PACIFIC MORTGAGE

American Pacific Mortgage stands out as a company deeply committed to DEI, tailoring solutions to meet the unique needs of diverse communities. This approach not only fosters trust but also creates opportunities for families nationwide to achieve their dreams. “For me, embracing diversity in mortgage lending isn’t just the right thing to do - it’s the key to unlocking the American dream and creating more opportunities for more families. When we listen, learn, and tailor solutions to the unique needs of every community, we build trust, equity, and lasting change,” explains John Russo, Regional Sales Director at American Pacific Mortgage. This dedication is central to the company’s mission, driving its efforts to build meaningful relationships and make a lasting difference in the communities it serves.

MONEYCORP

Similarly, Moneycorp has embedded DEI into its corporate culture, focusing on initiatives that honor diversity while fostering an environment of inclusion and belonging. The company supports its employees

and clients through educational programs and events celebrating various cultures and perspectives. Similarly, Moneycorp has embedded DEI into its corporate culture through initiatives that celebrate diversity and foster inclusion. “By fostering a company culture where DEI flourishes, we develop a diverse workforce which nurtures the different perspectives and experiences of our employees. Moneycorp NA is committed to harnessing our various viewpoints with an eye toward innovation and excellence,” says Julie Jones, Director of Human Resources, North America. These efforts highlight how inclusion drives innovation and strengthens both the company and the communities it serves.

CLEAR TITLE GROUP

Clear Title Group, led by President Eric A. Jacobs, Esq., exemplifies how innovation and inclusion go hand in hand. Through tools like VirtualClose, which offers remote closings and language translation capabilities, Clear Title reduces barriers and ensures every client has an exceptional experience. “By leveraging technology to increase accessibility, we’re empowering individuals and families to achieve their homeownership goals,” Jacobs explains.

THE BROADER IMPACT OF DEI

While RASM Business Partners like American Pacific Mortgage, Moneycorp, and Clear Title set the standard, the significance of DEI extends beyond individual companies. For agents, brokers, and teams, embedding DEI into daily practices builds stronger client relationships, expands business opportunities, and fosters trust within communities.

THE CASE FOR DIVERSITY AND INCLUSION

Studies show that companies with diverse and inclusive cultures perform significantly betterMcKinsey reports that the most ethnically diverse firms are 36% more likely to achieve aboveaverage profitability, while genderdiverse companies experience 39% higher margins (McKinsey, 2020). In real estate, this translates to stronger client relationships and greater market insight, as agents who reflect their clients’ diversity are better positioned for success.

The Diversity Challenge is an opportunity to ensure more of those moments where everyone has the chance to thrive. Together, we can help make the dream of homeownership a reality for all. Learn more by visiting myrasm.com/p/diversity or scan the QR code. •

May 2025 Real Estate Market Report: Trends in Sarasota and Manatee Counties

By: Brandon Gay, RASM Communications Director

The REALTOR®

Association of Sarasota and Manatee (RASM) has has released its May 2025 real estate market report, offering a comprehensive analysis of key trends across both counties. According to data from Florida REALTORS®, the housing market in Sarasota and Manatee County shows continued signs of a market in transition. While inventory remains significantly higher than this time last year, the pace of growth has begun to slow compared to previous months. This moderation, coupled with declining median prices and longer time on market, suggests a gradual return to more balanced conditions across both counties. Buyers are gaining negotiating power, while sellers must adjust to a landscape that favors realistic pricing and patience.

KEY TRENDS IN SARASOTA/MANATEE MAY 2025:

Median Sale Price Trends: Median sale prices declined across the board, suggesting continued downward pressure in the market.

Inventory Growth Slowing: Inventory levels remain elevated compared to last year, but the month-over-month increases have begun to moderate, suggesting a potential shift toward market stabilization.

Market Time: Both time to contract and time to sale increased across most categories, signifying slower buyer decision-making and extended listing periods.

SINGLE-FAMILY HOMES

In May 2025, Sarasota County reported 788 singlefamily home sales, a 7.3 percent decrease year-overyear. The median sale price declined by 12.3 percent from May 2024 to $465,000. Cash buyers accounted for 35.8 percent of all closed sales.

Inventory levels decreased by 6.8 percent from the previous month to 4,144 active listings, bringing the months supply to 6.6 months. The median time to contract and median time to sale increased to 51 days and 93 days, respectively.

In May 2025, Manatee County reported 786 singlefamily home sales, a 1.9 percent decrease year-overyear. The median sale price decreased 8.9 percent year-over-year to $478,195. Cash buyers accounted for 31.2 percent of all closed sales.

Manatee County ended May 2025 with 3,212 active listings, representing a 5.2-month supply of inventory. The median time to contract and median time to sale increased to 52 days and 98 days, respectively.

"In both Sarasota and Manatee, we're seeing a healthier pace in the single-family segment,” said Debi Reynolds, 2025 RASM President and Managing Broker at SaraBay Real Estate. “The market isn’t as frenzied as it once was, but it’s giving everyone - especially firsttime buyers - a fairer shot at homeownership."

TOWNHOMES AND CONDOS

In May 2025, Sarasota County reported 342 townhome and condo sales, a 19.1 percent decrease year-over-year. The median sale price fell 12.8 percent year-over-year to $321,020, with 60.5 percent of sales being cash purchases.

Inventory levels decreased by 6.7 percent from the previous month to 2,477 active listings, bringing the months supply to 9.2 months. The median time to contract and the median time decreased from April 2025 to 59 days and 102 days, respectively.

In May 2025, Manatee County reported 265 townhome and condo sales, a 0.4 percent increase year-over-year. The median sale price fell 13.4 percent to $313,000 with 51.3 percent of sales being cash purchases.

Inventory levels decreased by 3.9 percent from the previous month to 1,747 active listings, bringing the months supply to 7.9 months. The median time to contract decreased to 60 days, while the median time to sale increased to 99 days.

"The condo and townhome market continues to experience price softening, driven largely by higher inventory,” added Reynolds. “This creates excellent opportunities for buyers, especially those looking for second homes or investment properties.”

SUMMARY

These latest trends highlight a shifting real estate landscape, where increased inventory and longer market times are creating new opportunities for buyers while challenging sellers to adapt. With prices adjusting and the pace of sales slowing, it is more important than ever to rely on a knowledgeable REALTOR® who understands the local market. Whether you are buying or selling, having a professional by your side can make all the difference in navigating today’s competitive and evolving market.

Monthly reports are provided by Florida REALTORS® with data compiled from Stellar MLS. For comprehensive statistics dating back to 2015, visit www.MyRASM.com/statistics. •

Monthly Market Summary - May 2025

Single-Family Homes

Sarasota County

Monthly Market Summary - May 2025

Single-Family Homes

Manatee County

Monthly Market Summary - May 2025

Townhouses and Condos

Sarasota County

Monthly Market Summary - May 2025

Incorporate the VAK Learning Styles Into Your Business

By: Pam Charron, Principal, Associate Broker, Compass

Several years ago, during a home marketing presentation, the Seller commented that I was a “visual” person. I had no idea what he was referring to, so I asked him to explain. He introduced me to the VAK learning method. VAK (Visual, Auditory, and Kinesthetic). I studied enough to be able to apply it to my business. I am no expert, but I find this interesting, and I hope you do too.

You’ve probably all heard of the DISC method – using personality traits to determine behavioral styles. The VAK approach teaches you to understand preferred learning styles since we all process information differently.

Visual learners absorb information best through images, charts, and written content. Visual learners pay attention to body language and tend to visualize things in their mind.

Auditory learners prefer verbal communication, discussions, and listening to explanations. Auditory learners might read out loud and likely listen to podcasts or books versus reading.

Kinesthetic Learners learn best through handson experiences and physical engagement. Kinesthetic learners like hands-on experiences.

If someone says, “Can you show me?” or “I need to see that,” they are likely a visual learner. A typical reply from a visual learner would be, “I see what you mean.”

An auditory learner may say, “Can you explain that?” or “Let’s talk about that.” Their likely reply would be, “Yes, I hear that.”

A kinesthetic learner might say, “I need to try that” or “How does it feel?” One of their common replies would be, “I feel you’re right.”

By recognizing and adapting to each client’s learning style, you can present information in a way that resonates most with them. In full disclosure, I used some of the following points by running it through AI. (But AI is another subject.)

WORKING WITH BUYERS USING THE VAK METHOD

VISUAL BUYERS

Provide detailed property brochures with highquality images.

Utilize virtual tours, maps, and floor plans to showcase homes.

Use charts and graphs to explain market trends and pricing comparisons.

AUDITORY BUYERS

Explain property details aloud, emphasizing key features, and benefits.

Engage in thorough discussions about neighborhoods, pricing, and market trends.

Encourage them to express their thoughts verbally to ensure clarity.

KINESTHETIC BUYERS

Suggest they drive or walk through a neighborhood at different times of day to see the lighting, noise levels and activity.

When touring a home, encourage them to turn on the water to test pressure, open cabinets, check storage space and engage in the home’s functionality.

Instead of sending them the documents to sign, go over each detail so they actively participate in the process.

WORKING WITH SELLERS USING THE VAK METHOD

VISUAL SELLERS

Provide a visually appealing comparative market analysis (CMA) with charts and graphs.

Show before-and-after pictures of successful staging and renovations.

Use email summaries with bullet points to keep communication clear and organized.

AUDITORY SELLERS

Hold regular phone or video calls to discuss offers, feedback, and market conditions.

Verbally recap important points at the end of a conversation.

Use storytelling to illustrate past successful sales and potential outcomes for their home.

KINESTHETIC SELLERS

Walk them through the staging process and involve them in hands-on decluttering or minor home improvements.

Take them to open houses of similar properties to experience market expectations firsthand.

Let them sign physical documents and be involved in the selling steps.

One way to apply this to your business is by adding the VAK learning methods in your property marketing descriptions. It may help the property resonate with a wider audience. Here is a sample: E xperience breathtaking bay views (visual) from this luxurious waterfront condo in downtown Sarasota. Feel the gulf breeze on your private balcony (kinesthetic) as you listen to the gentle waves below (auditory). •

Global Times at NAR’s 2025 Legislative Meetings in Washington, D.C.

By: Samira Easton, Broker Associate, Premier Sotheby’s International Realty

The 2025 REALTORS®

Legislative Meetings held May 31–June 4 in Washington, DC, served as a dynamic platform for Realtors®, lawmakers, and industry leaders to engage in meaningful discussions on real estate policy. The event also provided invaluable opportunities for NAR Global staff, Global Coordinators, and Global Ambassadors to collaborate and share the latest developments in NAR Global initiatives.

CIPS ADVISORY BOARD MEETING

Held on June 1 at 9:30 a.m., the CIPS Advisory Board Meeting opened with an inspiring overview of the Certified International Property Specialist (CIPS) program. As of 2025, there are 3,600 CIPS Designees worldwide, including 875 international designees. This year alone, 225 new designees were welcomed, 60 of whom are based overseas.

A total of 31 CIPS Institutes were delivered in 2024, with 10 held internationally. For 2025, 24 CIPS Institutes are already scheduled, including 5 overseas sessions. NAR’s global partnerships continue to flourish, with over 70 partners - 25 of whom are licensed to offer CIPS courses.

A key highlight of this year’s meeting was the “Global Story Panel,” which featured inspiring global real estate journeys shared by Emily Wang, Ileana Bogaert, Monica Mauricio, and Mario Rubio. Julie Swan then presented exciting updates to the CIPS program, including:

A refreshed CIPS logo and course materials

Monthly CIPS Mentor Open House webinars

Expanded networking opportunities

The prestigious CIPS Excellence Award (open to CIPS designees, association staff, and instructors)

Enhanced marketing tools now available via the CIPS Designees website

A new CIPS track focused on Commercial Real Estatelaunching soon!

NAR GLOBAL ALLIANCES ADVISORY BOARD

The Global Alliances Advisory Board convened at noon on June 1 to provide strategic updates from NAR’s five Regional Coordinators:

Gizo Ujarmeli (Eastern Europe)

Gonzalo Mejia (South America)

Victoria Silvano (Asia/Pacific)

David McCoy (North/Central America and the Caribbean)

Alireza Memar (Middle East and Africa)

Christel Silver (Western Europe)

Each shared valuable insights into emerging trends, challenges, and opportunities within their respective regions. Members are encouraged to mark their calendars for the upcoming C5 + CCIM Global Summit, taking place September 16–18, 2025, in Chicago. Registration is now open at C5summit.realestate.

NAR GLOBAL BUSINESS AND ALLIANCES COMMITTEE

On June 2 at 8:30 a.m., the Global Business and Alliances Committee met with strong attendance from both U.S.-based and international members. Florida continues to be the top U.S. destination for international buyers, commanding 20% of the market share. For full insights, download NAR’s 2024 International Transactions Report.

NAR GLOBAL BUSINESS COUNCILS FORUM

The Global Business Councils Forum, held later that day at 3:00 p.m., focused on tools and strategies to help local Associations strengthen their Global Business Councils. Attendees learned how to qualify for NAR’s Global Achievement Program. Our very own RASM Global Business Council proudly earned the Platinum Award for the second consecutive year. A panel of Association Executives and members shared best practices for cultivating global success within their communities.

CIPS NETWORKING RECEPTION

The day concluded with the much-anticipated CIPS Networking Reception at 6:00 p.m. at the Washington, D.C. Convention Center. This lively event brought together new and seasoned designees for an evening of connection, collaboration, and celebration - reinforcing the sense of unity and purpose within the NAR Global community. Interested in earning your CIPS designation? RASM will offer live CIPS courses this October. Visit www.myrasm. com/global for class dates and details. •

Industry Advocacy and Its Importance as a Young Professional

By: Derek Patti, Broker Associate, NextHome Excellence

In the event you are reading this magazine, it’s likely you are already familiar with RPAC (REALTOR® Political Action Committee). Being a young professional in the real estate industry, and possibly even a newer Realtor®, there may be various reasons why advocacy is not something that you would look to get involved in at the beginning of your career. But there are benefits to doing so that will pay dividends for you, and your customers, in the short AND long term.

SO WHY DOES ADVOCACY MATTER AS A YOUNG OR NEW REALTOR®?

First off, advocacy will shape the future of your career. Whether you like it or not, legislation affects everything we do – from how our commissions are earned to how our transactions are regulated. Advocacy ensures that you have a voice in shaping the rules you will work under for decades to come.

RPAC PROTECTS YOUR LIVELIHOOD

Next, the Realtor® Political Action Committee looks to protect your livelihood by supporting the election of candidates who believe in Realtor® priorities and fight policies that could negatively impact your business or customers. These could be related to zoning laws, tax policies, insurance, rent control and more. We want elected officials in the Realtor® corner.

HOMEOWNERSHIP IS POLITICAL

Whether you’re into politics or not, homeownership is political. Your customers will rely on you for more than just finding them a home every 7-10 years. Supporting RPAC’s advocacy efforts helps protect your customer’s property rights, mortgage accessibility, and tax benefits. Now, you don’t have to love politics to support advocacy. RPAC does transcend traditional party lines to protect the real estate industry and the communities we serve. It’s all about progress and being involved helps you stay informed and be a more valuable resource at all stages of the relationship, not just during their next home search.

YOUNG PROFESSIONALS: STEP INTO INFLUENCE

Most importantly, as a young professional getting started in this industry, you’re the next generation of influence! Older generations have carried the advocacy torch, but now it’s time to step up and build upon what’s already in place. Young professionals bring new energy, new perspectives and insights to the table that lawmakers need to hear. You’re not just selling homes, you’re also defending the American Dream. By joining RPAC in its fight for affordable housing, fair lending, sustainable development, among other issues, you’re assisting in keeping the dream of homeownership alive for generations to come.

GETTING INVOLVED IS EASY AND IMPACTFUL

You’re probably wondering what it takes to jump on board to support RPAC. Every voluntary contribution, both big and small, collectively creates massive influence. You don’t need to have deep pockets – just a commitment to the profession you are building your future in. Even a small investment will yield a big return. As little as $20 helps strengthen the Realtor® voice on the local, state and national level!

MAJOR INVESTOR PERKS

Interested in contributing more? A $1,000 contribution makes you a Major Investor, which does come with some great perks. Major Investors receive access to exclusive events at the Florida Realtors® Annual Conference in Orlando (always a fun evening!) and at Great American REALTOR® Days in Tallahassee. Some examples of these events in the past include private access to the theme parks and Andretti Indoor Karting.

FUN WAYS TO SUPPORT RPAC

And by the way: there are tons of ways to support RPAC without feeling like you are simply writing a check. RASM and Florida Realtors put on auctions where you can invest and walk away with gift cards, a round of golf, kitchen appliances, and more. If you have questions on ways to give, feel free to reach out to our RASM RPAC committee! •

Cherokee Park: Sarasota’s Historic Bayside Retreat

By: Daniel Treiman, Realtor®, Michael Saunders & Company

Cherokee Park is one of Sarasota’s most treasured and picturesque neighborhoods. Located just west of Southside Elementary and within one mile of the vibrant Southside Village and Sarasota Memorial Hospital districts, it offers residents an ideal blend of historic charm and modern convenience. With less than 100 residences, homes in Cherokee Park are in high demand, reflecting the neighborhood’s timeless allure and unique character.

A STORIED BEGINNING

Though today Cherokee Park is among Sarasota’s most sought-after communities, it took decades for it to fulfill its founder’s vision. Scottish silk merchant James C. Brown arrived in Sarasota during the Florida Land Boom of 1925 and quickly made his mark. He purchased property on what was then the southern edge of town and platted Cherokee Park the following year. Brown developed the streets and constructed the still-standing stucco wall and gate posts adorned with decorative tilework featuring the Cherokee rose - a white, fragrant rose introduced to the U.S. in the mid-1700s and said to have been widely distributed by the Cherokee people.

Cherokee Park’s original deed restrictions showcased Brown’s commitment to quality: a minimum construction value of $10,000 for bayfront lots and $7,500 for interior lots, with masonry construction required and livestock strictly prohibited. Brown’s Mediterranean Revival masterpiece, Cherokee Lodge, was the neighborhood’s first residence, setting a high standard for the homes that would follow.

BLENDING HISTORY WITH MODERN LUXURY

Today, Cherokee Park’s homes range from meticulously preserved traditional styles to impressive modern updates. A prime example is the rarely available Cape Cod style home at 1774 Cherokee Dr, currently for sale. Nestled on a half-acre lot, this 4-bedroom, 3 full/2 half bath estate offers timeless elegance with a new cedar shake roof, marble bathrooms, and a chef’s outdoor kitchen complete with Wolf appliances and quartzite countertops. The home’s expansive pool deck, luxury pool house with bar and guest suite, and gym create a private oasis perfect for year-round Florida living.

THE IDEAL SARASOTA LIFESTYLE

Just two miles south of downtown Sarasota and minutes from Siesta Key’s powdery beaches, Cherokee Park is a dream for families, professionals, and medical staff at nearby Sarasota Memorial Hospital. One resident shared:

“Cherokee Park is a warm and inviting neighborhood that truly reflects a strong sense of community. Twice a year, neighbors gather for cocktail parties - casual, friendly events that offer a great chance to catch up and enjoy a pleasant evening together. One of the most anticipated traditions is the annual horse and buggy luminary night during the holidays. As candlelit bags line the streets and the sound of hooves echoes through the neighborhood, a quiet, festive magic fills the air. With its wide streets and well-kept sidewalks, Cherokee Park is perfect for evening walks or weekend strolls. It’s the kind of place where neighbors know each other by name and a wave or friendly chat is part of everyday life. This is a neighborhood built on connection - simple, genuine, and lasting.”

Cherokee Park’s prime location, rich history, and gracious homes make it one of Sarasota’s most cherished and enduring neighborhoods. •

RASM Staff Updates

RASM is excited to introduce our newest team member.

Jacky Horner is the new Video Production Coordinator.

In her new role, Jacky leads the planning, filming, and editing of multimedia content that highlights member achievements, showcases events, and supports the Association’s marketing and communication efforts.

Jacky is a retired U.S. Air Force NCOIC with 27 years of service in Life Support. After her military career, she served as a Regional Field Marketing Specialist with Coldwell Banker Realty, supporting nine offices across Sarasota County with strategic marketing, branding, and creative content production. She also brings extensive experience in studio operations and video editing.

A Sarasota resident for several years, Jacky is passionate about her community and supports organizations like Habitat for Humanity, and Satchel’s Last Resort. Outside of work, she enjoys boating, swimming, and golfing. Welcome to RASM, Jacky!

Skyler McConnell, Creative Content Coordinator, celebrates her one-year anniversary with the Association this month. In her role, Skyler assists the Marketing and Communications Department by designing creative concepts for the visual aspects of marketing and promotion of the RASM brand and events. She is also instrumental in creating all prints and digital media, carefully crafting aesthetics to promote the many events and services RASM offers.

As a Ringling College graduate with a Bachelor of Fine Arts in Illustration, with an emphasis in visual development, Sky has always had a passion for art, design, and helping others.

Before joining RASM, she gained valuable experience across various creative roles, which laid a strong foundation for her transition into graphic design. Since then, she has continued to grow her skills and expand her artistic horizons. Sky’s work is often inspired by the natural beauty of her surroundings - Florida’s scenic beaches, vibrant sunsets, and exotic flora serve as constant sources of creativity.

RASM is pleased to acknowledge the anniversaries of our professional staff.

This past June, Jaimie Ponzillo celebrated a meaningful milestone - her three-year anniversary with RASM as the Professional Development Coordinator

As the Professional Development Coordinator, Jaimie plays a vital role in organizing and executing RASM educational courses across both our South and North locations. Her dedication and attention to detail help ensure that every learning opportunity runs smoothly and effectively.

Over the past three years, Jaimie has built strong connections with our Realtor® members, Business Partners, and fellow RASM staff - relationships she deeply values.

Originally from New York, Jaimie moved to Florida 11 years ago and quickly embraced the Sunshine State lifestyle. The beach is her “happy place,” and she enjoys spending as much time as possible by the water. She also treasures time with her two children and friends.

Andrea Decker, RASM Member Services Coordinator, recently celebrated her two-year anniversary with the Association.

Drawing from a robust background in administration, customer service, and real estate, Andrea approaches her role with composed enthusiasm, providing personalized care to each member.

Throughout her tenure, she has adeptly navigated opportunities and situational challenges, acquiring valuable skills and experiences as she advanced within the organization. Her passion for ongoing learning and dedication to personal growth reflect her aspiration to continually contribute to the company and its members.

Beyond work, Andrea is a devoted mother of three and an avid writer and photographer. •

Stand Out in a Competitive Market: Earn Your ABR® Certification at RASM

By: Denise Ricciotti, RASM Professional Development Director

The Accredited Buyer’s Representative (ABR®) designation is the benchmark of excellence in buyer representation—and it’s coming to the REALTOR® Association of Sarasota and Manatee! Join us July 28–29 for a live, two-day course designed to help you elevate your skills, build your buyer client base, and close more deals with confidence.

LEARN FROM A PROVEN EXPERT

Offered through the National Association of REALTORS® and taught by a certified instructor and former RASM President, Alex Krumm, the ABR® course provides the tools and resources you need to better represent today’s homebuyers. You’ll learn how to build a buyer representation business, navigate client expectations, manage transactions more efficiently, and market your services effectively. Whether you’re newer to the industry or an experienced agent looking to sharpen your edge, this certification is a powerful way to grow your credibility and visibility in the market.

GAIN EXCLUSIVE TOOLS AND CONNECT WITH LOCAL PROFESSIONALS

Attendees will also gain access to exclusive member benefits, including customizable marketing tools, ongoing education, and listing in the REBAC directory. Best of all, you’ll be learning in personconnecting with local peers and strengthening your professional network right here at RASM.

SECURE YOUR SPOT - REGISTER TODAY

Seats are limited, so don’t miss this opportunity to invest in your success. Register today and take the next step in becoming the go-to buyer’s agent in your market! Register now at myrasm.com/calendar.

REALTORS® NEWLY DESIGNATED & CERTIFIED

Accredited Buyer’s Representative (ABR®)

Molly Beers, RE/MAX Alliance Group

Certified Waterfront Specialist (CWS)

John Michael Ferguson, HomeSmart

Debra Forkan, Coldwell Banker Realty

Justin Liggett, Keller Williams On The Water S

Brandt Nathan Mathers, Premier Sotheby's International Realty

David T. McHugh, Coldwell Banker Realty

Linda M. Moore, EXP Realty LLC

Catherine Ann Palmer, Michael Saunders & Company

Roi Parker, Sarasota Global Realty

Cathleen T Roberson, Keller Williams On The Water

Cheryl Y. Roberts, Michael Saunders & Company

Caldwell Allen Smith, RE/MAX Alliance Group

Brian Snyder, Premier Sotheby's International Realty

Debra Vogler, Michael Saunders & Company Graduate, REALTOR® Institute (GRI)

Rhonda J. Carder, Keller Williams On The Water

Jeffrey Gaudette, Coldwell Banker Sarasota Cent.

Gerard F. Healy, William Raveis Real Estate

Warren Nightingale, Coldwell Banker Realty

Jeffrey A. Polster, Real Broker, LLC

Georgia Sotiriou, Weichert Realtors® Hallmark Pro

Lielei Wahlmann, EXP Realty LLC

Military Relocation Professional

Jada Coleman, EXP Realty LLC

Jackie Oneal, EXP Realty LLC

Resort & Second-Home Property Specialist (RSPS)

DeborahSchlener, Michael Saunders & Company Seniors Real Estate Specialist® (SRES®)

Heather Meister Sniffen, Michael Saunders & Company •

JULY & AUGUST 2025 CALENDAR OF EVENTS

TUESDAY, JULY 1

8:30 a.m. Co-Brokerage: Understanding Buyer Side Compensation NNorth

1:00 p.m. How to Get the Listing NNorth

MONDAY, JULY 7

9:00 a.m. Communication Skills for Realtors® tSouth

THURSDAY, JULY 10

10:00 a.m. Understanding Special Assessments tSouth

10:30 a.m. YPN Trolley Tour: Hunters Point, a “Hurricane Proof” Community tSouth

1:00 p.m. iCE: FL REALTORS® Legal Hotline Top 10 FAQs Webinar

FRIDAY, JULY 11

8:30 a.m. CREA Marketplace Meeting tSouth

MONDAY, JULY 14

9:00 a.m. Fair Housing: Be the Change tSouth

1:30 p.m. New Member Orientation tSouth

WEDNESDAY, JULY 16

9:00 a.m. Intro to Contracts tSouth

THURSDAY, JULY 17

2:00 p.m. Spotlight on Brazil NNorth

FRIDAY, JULY 18

8:30 a.m. CREA Marketplace Meeting tSouth 11:00 a.m. Seaport Manatee Tour Seaport Manatee Education Centerr

TUESDAY, JULY 22

4:00 p.m. After Hours Networking Courtyard by Marriott at UTC r

WEDNESDAY, JULY 23

8:00 a.m. GRI 101 (Day 1 of 2) tSouth

THURSDAY, JULY 24

8:00 a.m. GRI 101 (Day 2 of 2) tSouth

FRIDAY, JULY 25

8:30 a.m. CREA Marketplace Meeting tSouth

MONDAY, JULY 28

8:30 a.m. ABR: Accredited Buyer Representative (Day 1 of 2) tSouth

MONDAY, JULY 29

8:30 a.m. ABR: Accredited Buyer Representative (Day 2 of 2) tSouth

FRIDAY, AUGUST 1

8:30 a.m. CREA Marketplace Meeting tSouth 1:00 p.m. RRCF Pins and Purpose Bowlero Gulf Gate Lanes

MONDAY, AUGUST 4

8:30 a.m. GRI 101 en Espa ñol (Day 1 of 2) iWebinar

TUESDAY, AUGUST 5

8:30 a.m. GRI 101 en Espa ñol (Day 2 of 2) iWebinar

WEDNESDAY, AUGUST 6

8:00 a.m. GRI 102 (Day 1 of 2) tSouth

THURSDAY, AUGUST 7

8:00 a.m. GRI 102 (Day 2 of 2) tSouth

FRIDAY, AUGUST 8

8:30 a.m. CREA Marketplace Meeting tSouth

TUESDAY, AUGUST 12

1:30 p.m. Intro to Contracts NNorth

WEDNESDAY, AUGUST 13

8:30 a.m. GRI 102 en Español (Day 1 of 2) iWebinar

9:00 a.m. Vacant Land Contract tSouth 1:00 p.m. Mastering Buyer Brokerage tSouth

THURSDAY, AUGUST 14

8:30 a.m. GRI 102 en Español, (Day 2 of 2), iWebinar

1:00 p.m. Create Awesome Marketing with AI and Canva NNorth

FRIDAY, AUGUST 15

8:30 a.m. CREA Marketplace Meeting tSouth

MONDAY, AUGUST 18

9:00 a.m. Code of Ethics NNorth 1:30 p.m. Core Law NNorth

WEDNESDAY, AUGUST 20

8:00 a.m. GRI 103 (Day 1 of 2) tSouth

THURSDAY, AUGUST 21

8:00 a.m. GRI 103 (Day 2 of 2) tSouth

FRIDAY, AUGUST 22

8:30 a.m. CREA Marketplace Meeting tSouth

FRIDAY, AUGUST 29

8:30 a.m. CREA Marketplace Meeting tSouth

CALENDAR KEY:

South 2320 Cattlemen Road, Sarasota, FL 34232 North 2901 Manatee Ave W, Bradenton, FL 34205 Hybrid Class offered online or at specified location. Online Class is only offered through webinar. Other Class or event is offered off site.

UPCOMING CLASSES

Learn more at myrasm.com/calendar to register.

CO-BROKERAGE: UNDERSTANDING BUYER SIDE COMPENSATION

Tuesday, July 1 8:30 a.m. - 11:30 a.m. [ North ]

Learn about anti-trust issues, buyer-paid compensation, and communicating the value of buyer-side commissions. Members $15. 3 CE HRS.

HOW TO GET THE LISTING

Tuesday, July 1 1:00 p.m. - 5:00 p.m. [ North ]

Prospecting, prep, pricing strategies, and exercises to secure listings and close confidently. Members $20. 4 CE HRS.

COMMUNICATION SKILLS FOR REALTORS®

Monday, July 7 9:00 a.m. - 12:00 p.m. [ South ]

Covers practical techniques for clear communication with clients, agents, and brokers. Members $15. 3 CE HRS.

UNDERSTANDING SPECIAL ASSESSMENTS

Thursday, July 10 10:00 a.m. - 11:30 a.m. [ South ]

Clarifies types, disclosures, and implications of special assessments in real estate transactions. Free. Non-CE.

YPN TROLLEY TOUR: HUNTER’S POINT, A “HURRICANE PROOF” COMMUNITY

Thursday, July 10 10:30 a.m. - 2:30 p.m. [ South ]

Tour an eco-conscious coastal community in Cortez. Scenic trolley route included. YPN Members $15 Free. NonMembers $25. Non-Trolley Riders $10.

ICE: FL REALTORS® LEGAL HOTLINE TOP 10 FAQS

Thursday, July 10 1:00 p.m. - 3:00 p.m. [ Webinar ]

Covers most common legal hotline questions. Members $10. 2 CE HRS.

INTRO TO CONTRACTS

Wednesday, July 16 9:00 a.m. - 12:00 p.m. [ South ] Tuesday, August 12 1:30 p.m. - 4:30 p.m. [ North ]

A real estate contract is a legally binding agreement that outlines the terms and conditions of a property transaction. This class introduces the basic elements of contracts and walks through the standardized forms approved by Florida REALTORS® and the Florida Bar. Members Free. Non-CE

FAIR HOUSING: BE THE CHANGE

Monday, July 14 9:00 a.m. - 11:00 a.m. [ South ] Covers diversity, compliance, and fair housing law. Satisfies NAR Cycle 8 requirement. Members $8. 2 CE HRS.

NEW

MEMBER ORIENTATION

Monday, July 14 1:30 p.m. - 4:30 p.m. [ South ]

Tuesday, August 12 9:00 a.m. - 12:00 p.m. [ North ]

This New Member Orientation session is REQUIRED for new Realtor® members and serves as an introduction to RASM. This 3-hour class covers key membership benefits and useful resources! Members Free. Non- CE.

IMPLEMENTING AI IN CRE

Tuesday, July 15 11:30 a.m. - 1:00 p.m. [ ZOOM ]

Created and led by Michael Hironimus, CCIM—CRE strategist, AI innovator, and Senior Instructor for the CCIM Institute—this course delivers a practical, real-world approach to integrating artificial intelligence into commercial real estate.

INTRO TO CONTRACTS

Wednesday, July 16 9:00 a.m. - 12:00 p.m. [ South ] An overview of contract basics and Florida REALTORS®/ Florida Bar forms. Members Free. Non-CE.

SPOTLIGHT ON BRAZIL

Thursday, July 17 2:00 p.m. - 4:00 p.m. [ North ] Explore Brazil’s real estate market with expert insights. Includes wine & cheese networking. GBC Members Free. Non-Members $25, Webinar Fee. Non-CE.

SEAPORT MANATEE TOUR

Friday, July 18 11:00 a.m. - 2:00 p.m. [ SMEC ]

Join us at the Seaport Manatee Education Center for a tour of Seaport Manatee, where you'll discover the vital role it plays in our community. Tour the busy terminals, witness maritime operations, and learn about the port's economic impact. Enjoy a delicious lunch and network with industry professionals. Members $5. Non-CE.

AFTER HOURS NETWORKING

Tuesday, July 22 4:00 p.m. - 6:00 p.m. [ Courtyard by Marriott at UTC ] A casual networking opportunity with RASM Business Partners and Realtors®. Light bites included. Free.

UPCOMING CLASSES

Learn more at myrasm.com/calendar to register.

GRI 101

Wed., July 23 - Thurs., July 24 8:00 a.m. - 5:30 p.m. [ South ]

Covers Code of Ethics, FREC, and professional standards. Members $66. 14 CE HRS

ABR: ACCREDITED BUYER REPRESENTATIVE

Mon., July 28 - Tues., July 29 8:30 a.m. - 5:00 p.m. [ South ]

The ABR® designation provides tools and resources for success as a buyer’s rep. Members $66, 8 CE HRS

MASTERING BUYER BROKERAGE

Wednesday, August 13 1:00 p.m. - 5:00 p.m. [ South ]

This course helps agents strengthen their value to buyers through effective communication, legal and ethical guidance, client-focused strategies, compensation options, and service standards to become trusted buyer representatives. Members $20. 4 CE HRS.

CREATE AWESOME MARKETING MATERIALS WITH AI AND CANVA

Thursday, August 14 1:00 p.m. - 4:00 p.m. [ North ]

RRCF PINS & PURPOSE

Friday, August 1 1:00 p.m. - 3:00 p.m. [ BGGL ]

Join us at Bowlero Gulf Gate Lanes for Pins & Purpose, a fun-filled bowling event where Realtors®, Business Partners, and supporters come together to connect and give back. Proceeds support the RASM REALTORS® Charitable Foundation, funding housing nonprofits, scholarships, and emergency aid. Every ticket helps make a difference. $50 per person, $160 Team of Four.

GRI 101: NORMAS DE PRACTICA

Mon., Aug 4 - Tues., Aug. 5 8:30 a.m. - 5:30 p.m. [ Webinar ]

GRI 101: Normas de Práctica covers professional standards, ethics, and best practices every Realtor® should know. This course is taught in Spanish. Members $70. 8 CE HRS

GRI 102

Wed., Aug 6 - Thurs., Aug 7 8:00 a.m. - 5:30 p.m. [ South ]

Contracts to Contracts & Goal Setting covers the fundamentals of real estate contract law and guides professionals in setting goals and creating effective business plans for success. Members $66, 8 CE HRS

GRI 102: INICIANDO TU NEGOCIO

Wed., Aug 13 - Thurs., Aug 14 8:00 a.m. - 5:30 p.m. [ Webinar ]

Normas de Práctica covers professional standards, ethics, and best practices every Realtor® should know. This course is taught in Spanish. Members $70, 8 CE HRS.

VACANT LAND CONTRACT

Wednesday, August 13 9:00 a.m. - 12:00 p.m. [ South ]

This course covers the unique aspects of buying and selling vacant land, including contracts, due diligence, construction, and both residential and commercial considerations. Members $15. 3 CE HRS.

This session teaches real estate professionals how to use AI tools like ChatGPT, Canva, and more to quickly create content, marketing materials, and a full year’s worth of blogs, videos, and social media to grow their business. Members $15. 3 CE HRS

MLS REQUIRED CLASSES (ONLINE):

These MLS required classes will now be available exclusively online: MLS Basic, MLS Compliance 101, and MLS Adding & Editing Listings. These are self-paced online classes avaialable at learn.stellarmls.com.

NEW MLS ELECTIVE COURSE OFFERINGS

We’re excited to introduce a new opportunity to make the most of your Stellar learning experience at RASM: “Open Door Q&A” – a dedicated time for personalized guidance and answers to all your questions after class! After select classes, we’re opening up the floor for an informal and interactive Q&A session.

Get personalized help with class concepts

Ask questions about tools and resources

Learn which Stellar classes and training programs can take your skills to the next level

No registration required - just show up with your questions and curiosity! We can’t wait to see you there!

WEDNESDAY, JULY 16

9:30 a.m. Buyer Agent Series 1 & 2 South 11:00 a.m. Buyer Agent Series 3 & 4 South 12-2:00 p.m. Open Door Q&A South

WEDNESDAY, AUGUST 20

9:30 a.m. Buyer Agent Series 1 & 2 NNorth

11:00 a.m. Buyer Agent Series 3 & 4 NNorth 12-2:00 p.m. Open Door Q&A NNorth •

RASM MEMBERS NOW WITH

RASM Membership Update

By: Jessica Montague, Member Services Director

Mangrum, Barbara Jo - SaraBay Real Estate Inc

Jahna Bettencourt, EXP Realty LLC

Trisha Ann Boggs, Coldwell Banker Realty

Vanasia Bradley, EXP Realty LLC

Linda Brand, EXP Realty LLC

Nicole M. Brickhouse, Preferred Shore LLC

Marian Ileen Carter, Preferred Shore LLC

Juan Emiliano Casique, Exit King Realty

Andrea Janet Cohen, Coldwell Banker Realty

Michele Lynn Conn, Vue Realty, LLC

Keely Wyatt Crosby, Vue Realty, LLC

Mayulis De la Cruz, Marcus & Company Realty

Richa Dhanak, Star Bay Realty Corp.

Miles Paul Digati, Horizons by the Sea, INC

Lisa Michelle Diggins, KW Coastal Living II

Martin Dimovski, Premier Sotheby’s International Realty

David Andrew Donahue, Preferred Shore LLC

Amaya Emanuel, LPT Realty, LLC

Deborah L. Espinoza, Premier Properties of SRQ LLC

Katie Ferguson, KW Suncoast

Rebecca Fischer, Compass Florida LLC

Darlene K. Gamble, Fine Properties

Sue Gengle, Marcus & Company Realty

Maria Cristina Giacomazzi, Sarasota Real Estate Services

Melissa Jean Maria Cristina Giallombardo, The Sunshine State Company

Taymer Graham, Ranch Realty

Nicholas Grisanti, The Sunshine State Company

Aiden Andrew Hackney, Hackney Property Management LLC

Kenya Iman Hall, EXP Realty LLC

Debbie A. Henninger, Palm Paradise Realty Group

Robert H. Hildreth, Preferred Shore LLC

Fuming Huang, Home Realty & Management LLC

Jean O. Jannopoulo, Bright Realty

Gwendolyn H. Katz, Preferred Shore LLC

John Kelly, KW Suncoast

Michelle Klamrzynski, Coldwell Banker Realty

Erin Kowalke, KW Coastal Living II

Wendy LaGuardia, Star Bay Realty Corp.

Tracy LeClair, Michael Saunders & Company

Sarah Duncan Lowry, Coldwell Banker Realty

Patricia Macniven, Coastal Key Realty LLC

William L. Malone, Marcus & Company Realty

Rudolf Masopust, Starlight Palms Property Management, LLC

Gina Mazzoni, Coldwell Banker Realty

Joseph Alan McDonald, The Keyes Company

James A. McElhinney, Coldwell Banker Realty

Cari J. Miller, William Raveis Real Estate

Elizabeth Ashley Najjar, EXP Realty LLC

Soung-Ja Nam, Vue Realty, LLC

Gislaine Lima Olson, Top Florida Homes

Ricardo S. Ortiz, Coldwell Banker Realty

Meredith Ostendorff, The Keyes Company

Artab Aparecida Pangallo, Preferred Shore LLC

Francisco J. Pena, Dalton Wade Inc

Cynthia L. Pierro, Premier Sotheby’s International Realty

Cody Robert Pleszewski, Exit King Realty

Andrew Reese, Coldwell Banker Sunstar Realty

Karen Selena Reina Castaneda, Preferred Shore LLC

Tiffany Mina Reis, Wagner Realty

Sarah H. Rockey, RoseBay International Realty, Inc

Jessica Rushton, Fine Properties

Jamie T. Sabella,Preferred Shore LLC

David M. Salkin, The Sunshine State Company

Amber N. Smith, Vue Realty, LLC

Brianna Smith, The Sunshine State Company

Nicole Marie Smith, Real Broker, LLC

Lori Summers, Marcus & Company Realty

Jolyn Ann Taylor, Exit King Realty

Kevin Alexander Tran, Fine Properties

Kasey Truman, The Sunshine State Company

Christine Jacqueline Tutko, Marcus & Company Realty

Jessie Ruth Viramontes, Preferred Shore LLC

Sally Clarke Watson, Coldwell Banker Realty

Lashawn Nicole White, Marcus & Company Realty

Margaret Ruth Wieland, Wagner Realty

John Wilcher, Fine Properties

Albina Williamson, Michael Saunders & Company

Kathryn Wright, Preferred Shore LLC •

NEW DESIGNATED REALTORS®

Derek Andrew Hackney, Hackney Property Management LLC

Brian Keith Johnson, Siesta 4 Rent

Kevin Lamar Kellogg, Logical Choice Realty Group

Danqing Li, TopSky Realty Inc.

Robin Mongeau, River Hills Properties, LLC B

Paul V. Tateo, Horizons by the Sea, INC

Douglas Keith Terlep, Prime Real Estate Appraisals, LLC

Emily Khanh Vu, Nestly, LLC

NEW REALTORS®

Mercedes Andrus, KW Suncoast

Chason Archuleta, Preferred Shore LLC

David Esteban Beleno, EXP Realty LLC

Samuel William Bennett, Luxury & Beach Realty Inc.

Sarah Bordeaux, D.R. Horton Realty of Sarasota

Chad Allen Char, Compass Florida LLC

Heather Alexandra Chase, Coldwell Banker Realty

Gregory Jack Cline, Real Broker, LLC

Kyle Coggi, Marzucco Real Estate

David Joseph Brewer Corwin, The Keyes Company

Jenny Alicia Cox, Cox Realty LLC

Tashara Cruel, Century 21 Beggins Enterprises

Amanda Everhardus, Marcus & Company Realty

Rebecca Fischer, Compass Florida LLC

Naomi Fisher, EXP Realty LLC

Geoffrey Paul, American Property Group

Julieth Granadillo Navarro, Imana Realty, LLC.

Derek Andrew Hackney, Hackney Property Management LLC

Meriem Hameur Lain, KW Suncoast

Kristyn Haster, Preferred Shore LLC

Louise Paulette Hayden, Wagner Realty

Kaitlin Marie Holmes, Robert Slack LLC

Jeremiah Moran Jackson, Overseas Realty, Inc.

Ateja Janciukaite, Dalton Wade Inc.

Brian Keith Johnson, Siesta 4 Rent

Meghan Marie Judge, SellBiz

Gregory Junge, EXP Realty LLC

Kevin Lamar Kellogg, Logical Choice Realty Group

Tara Kessler, Zhuzh SRQ

Bukurie P. Kodra, Exit King Realty

Stephane Lherisson, The Shoreline FL Realty LLC

Danqing Li, TopSky Realty Inc.

Dominic Luberto, Bright Realty

Jaquelin Ivon Luis-Arias, Coldwell Banker Realty

Amaury M. Luzardo, SRQ International Realty LLC

Lynn M. Lynch Magaro, RedFin Corporation

Vyacheslav Makharovich, Trend Realty

Cynthia Marrero Perez, Keller Williams On The Water Sarasota

Bradley Mitchell, Loyd Robbins & Co. LLC

Matthew Moini, Sarasota International Realty

Robin Mongeau, River Hills Properties, LLC B

Monica Moss, Keller Williams On The Water S

Alexa Rae Oliveira, KW Coastal Living II

Melvin Julian Ortiz, La Rosa Realty LLC

Richard Alexander Owen, KW Coastal Living II

Konstantinos Panagiotopoulos, HomeSmart

Brigitte Perry, Preferred Shore LLC

Christopher Pina Torres, Exit King Realty

Yonique Bett-Ann Powell, NextHome Excellence

Jennifer Ransom, Premier Sotheby’s International Realty

Leah Faith Loudermilk Reeve, EXP Realty LLC

Jesse Rennie, EXP Realty LLC

James Michael Ritch, Keller Williams On The Water

Rogelio Antonio Rodriguez, Fidata Real Estate LLC

Cole Matthew Rogers, Preferred Shore LLC

Derek Rose, Richardson Kleiber Walter Kleiber

Button Inc.

Arlene Andree Rothblatt, Gulf Sands Realty, LLC

Katarzyna Sallam, Michael Saunders & Company

Maria Gabriela Sanchez, Bright Realty

Lesha Shelton, Charles Rutenberg Realty Inc.

Korbin Alec Spangenthal, Leslie Wells Realty, Inc.

Heidi Stanko Bartoo, Century 21 Integra

Speranta Monica Stefanescu, LPT Realty, LLC

Paul V. Tateo, Horizons by the Sea, INC

Douglas Keith Terlep, Prime Real Estate

Appraisals, LLC

Karen Toto-Hockenberry, RE/MAX Alliance Group

Hoang Tran, EXP Realty LLC

Julian Humberto Uribe Henao, EXP Realty LLC

Branden Vazquez, KW Suncoast

Maria Fernanda Villarreal Suarez, Bright Realty

Emily Khanh Vu, Nestly, LLC

Gary Wagner, Wagner Realty

Teri Welles, EXP Realty LLC

Daniel Scott West, Oakstrand Realty

Christine Ann Whelton, KW Coastal Living II

Christie Wilkins, KW Suncoast

Danise Wilson, KW Suncoast

Olga Yakovlev, EXP Realty LLC

Xia Yan, Dalton Wade Inc. •

NEW BUSINESS PARTNERS

1-TOM-PLUMBER OF SARASOTA

1949 Barber Road

Sarasota, Florida 34240

Representative: Julia Jones

Email: julia@1tomplumber.com

1-Tom-Plumber is a full-service plumbing, drain cleaning, and water damage company. Our dedication to fulfill the immediate needs of our customers, both commercial and residential, is at the heart of how we operate. We are available all day, every day (24/7/365).

BOARDTOWN PRODUCTIONS

103 64th Ave E

Bradenton, Florida 34203

Representative: Stephen Lehman

Email: stephen@boardtownproductions.com

What’s your story? Tell it with video.

We create video content for non-profits and businesses that engage their customers and Generates leads so you can save time and make money

DEES INSURANCE GROUP

235 N Orange Ave

Sarasota, Florida 34236

Representative: Julia Dees

Email: brad@deesinsurance.com

As an independent insurance agency, we are able to empower our customers by giving them the luxury of choice and options.

EQUITY RESOURCES INC

Equity Resources Inc

4224 Hearthstone Dr. Sarasota, FL 34238

Representative: Jennifer Farmer

Email: jfarmer@callequity.net

We are a Freddie Mac, Fannie Mae and Ginnie Mae Seller/Servicer. We fund 100% of our own loans and maintain next day in-house underwriting turn times.

EZ NOTARY SERVICES LLC

5547 Trevesta Pl Palmetto, Florida 34221

Representative: Tonya Ezell

Email: tonyaezell@eznotaryservicesllc.com

At EZ Notary Services, we provide reliable, professional, remote and mobile notary services tailored to meet your needs. With over 20 years of real estate transaction experience and a background in loan origination, we specialize in loan signings, apostille services, general notary work, and field inspections.

FIRPTA SOLUTIONS

615 Cape Coral Pkwy W #202 Cape Coral, Florida 33914

Representative: Nena Mills

Email: mills.nena@firptasolutions.com

Our passion for assisting our clients and other professionals through the complex FIRPTA process, drives our business. Countless years of experience, our commitment to education, and our relentless dedication, defines who we are..

GREEN LABEL TITLE

7353 International PL Lakewood Ranch, Florida 34240

Representative: Garrick Newman

Email: gnewman@greenlabeltitle.com

Whether you’re a Realtor®, consumer, lender, attorney, or developer, our experienced team at Green Label Title is here to guide you through every phase of the closing process. We believe in going beyond title insurance, offering a level of service that reflects our core values of Integrity, Experience and Excellence. Contact Us for Your Free Market Assessment.

HAPPY HELPERS MOVING CO

8122 Uzita Dr Sarasota, Florida 34240

Representative: Brock Ruebel

Email: alexandra@happyhelpersmovingco.com

At Happy Helpers Moving Co., we’re more than just a moving company - we’re a team dedicated to making every move a positive, stress-free experience. Founded on values of service, integrity, and community, we take pride in helping people relocate with care and professionalism. Whether you’re a military family, a local resident, or moving across the country.

KALOOP

2121 Whitfield Park Dr Unit A Sarasota, Florida 34243

Representative: Heidi Hensell

Email: Heidi@kaloop.com

Keep your Community in the Loop. We provide a single platform for your Board & Property Managers to handle your day to day.

OLD REPUBLIC HOME PROTECTION

P.O. Box 5017

San Ramon, California 94583

Representative: Joe Gulino

Email: JosephG@orhp.com

Since 2024, I’ve been working hard to provide my clients with exceptional home warranty service. I take great pride in developing lasting relationships based on trust, reliability, and a genuine concern for my clients’ business. My core values of honesty and a strong work ethic empower me to meet your home warranty needs while remaining transparent and accessible. [

NEW BUSINESS PARTNERS

PMI SOUTHWEST FLORIDA

1800 2nd St Suite 700

Sarasota, Florida 34236

Representative: Steve LoParco

Email: steve@pmiswfl.com

PMI Southwest Florida is a full-service real estate asset management company that provides professional property management and real estate brokerage services Sarasota County, Charlotte County and the surrounding areas. We are dedicated to providing our clients with excellent customer service by maximizing owner profitability and preserving their real estate investment.

SUZANNE LIBFRAIND

7203 Lake Forest Glen Lakewood Ranch, Florida 34202

Representative: Suzanne Libfraind

Email: suzanne@suzannelibfraind.com

I am an experienced wardrobe consultant now based in the Sarasota area of Florida. I work closely with my clients to identify and find solutions to the many wardrobing challenges felt by women, men, college students, young professionals and seniors alike.

THE INSPIRED TRIBE LLC

3505 45th Terrace W 107 Bradenton, Florida 34210

Representative: Ed Fordyce

Email: Ed@EdFordyce.com

Ed Fordyce is a professional speaker, mentor, and real estate coach who inspires and implements sustainable plans to allow top performers to avoid burnout, grow with purpose, and make their lives a masterpiece. By utilizing a team of professionals, cutting-edge personality assessment, and over 20 years of experience, Ed Fordyce creates personalized life and business blueprints that inspire, motivate, and light souls on fire so that individuals can make their dreams a reality. •

2025 ANNUAL SPONSORS

SILVER BRONZE

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