January 2026
Building Community Through Leadership: David Crawford Takes the Helm at RASM 6
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Contents 12 14 JANUARY 2026
Professional Standards RASM REALTOR® Charitable Foundation
16
REALTOR® Attorney Joint Committee
17
Business Partner Committee
6
COVER STORY
BUILDING COMMUNITY THROUGH LEADERSHIP: DAVID CRAWFORD TAKES THE HELM AT RASM Leadership rooted in authenticity, humility, and purpose defines David Crawford, Broker/Owner of Catalist Realty and the newly installed 2026 President of the REALTOR® Association of Sarasota and Manatee (RASM). As he steps into this role, David brings not only professional experience, but a genuine commitment to strengthening both the real estate profession and the communities it serves. On December 11, members and guests gathered at the Mote Science Education Aquarium for the 2025 RASM Installation and Awards Ceremony - an evening that celebrated both achievement and transition. The event marked the conclusion of Debi Reynolds’ term as president, honoring her leadership and service, while welcoming the Association’s new officers and directors for 2026. The evening also recognized nine outstanding award recipients whose dedication exemplifies the very best of RASM.
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RAJC: Reach Out to Teach
A wonderful year is ahead, and I am truly excited to lead the RAJC alongside our Vice Chair, Garret Barnes, Esq., in the coming year.
4 | ELEVATE [ JANUARY 2026 ]
18 19 20 21 26
Diversity Committee Neighborhood Spotlight Government Affairs Market Analysis Professional Development Committee
27 Global Business Council 28 Young Professionals Network
31
Professional Development
34 37
Calendar of Events Membership News
26
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Real estate is constantly evolving. Markets shift, contracts change, technology advances, and consumer expectations rise. The agents who thrive long-term aren’t just the busiest; they’re the ones who stay sharp.
As we step confidently into 2026, one truth has never been more clear: global real estate is no longer a specialty. It is a necessity. The world is open, the opportunities are real, and your global journey can begin now.
Elevating Our Community
Your Next Worldwide Client
CEO UPDATE RASM South - 2320 Cattlemen Road Sarasota, FL 34232 RASM North - 2901 Manatee Ave W Bradenton, FL 34205 Phone: 941-952-3400 FAX: 941-952-3401 www.MyRASM.com
STAFF CONTRIBUTORS: Vice President of Operations & IT: Jesse Sunday Vice President of Advocacy & Member Programs: Maxwell Brandow Communications Director: Brandon Gay Member Services Director: Jessica Montague Professional Development Director: Denise Ricciotti Marketing and Communications Coordinator: Amanda Freed Magazine Editor: Beth Sunday
2026 ASSOCIATION OFFICERS: President: David Crawford, Catalist Realty LLC President-Elect: Anita Lambert, Sotheby’s International Realty Vice President: Julia Montei, Coldwell Banker Realty Treasurer: Derek Patti, NextHome Excellence Immediate Past President: Debi Reynolds, SaraBay Real Estate, Inc. Chief Executive Officer: Jeff Arakelian
MISSION: Empowering the success of REALTORS® and protecting private property rights.
VISION: Professionalism elevated and communities strengthened.
SUBSCRIPTIONS: The annual dues of every member of the REALTOR® Association of Sarasota and Manatee, Inc., includes a one-year digital subscription to ELEVATE Magazine. Editorial ideas and manuscripts are welcomed.
MAGAZINE DISCLAIMER: Byline articles and columns express the opinions of the writers and do not necessarily reflect the policies or sentiments of the REALTOR® Association of Sarasota and Manatee, Inc., and its affiliates (together, the Association). All submitted copy is subject to editing. Copyright © 2026 REALTOR® Association of Sarasota and Manatee, Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited. Advertisements in the publication do not constitute an offer for sale in states where prohibited or restricted by law. Additionally, the Association makes no guarantee and takes no responsibility for the accuracy of any third-party advertisements in this publication. All liability with respect to actions taken or not taken based on the contents of this publication are hereby expressly disclaimed. The Association has provided the content of this publication “as is” and without warranty of any kind, express or implied, and as such, is not responsible or liable for the accuracy, content, completeness, legality, or reliability of the information.
ADVERTISING: For information on advertising and article submissions, contact Beth Sunday, Magazine Editor, at 941-952-3417 or email Beth@MyRASM.com.
RASM Supports Member Success in 2026 By: Jeff Arakelian, RASM CEO
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s we begin 2026, the REALTOR® Association of Sarasota and Manatee (RASM) continues its commitment to empowering local real estate professionals with the tools, education, and advocacy needed to thrive in our dynamic market. Serving more than 9,000 members across Sarasota and Manatee counties, RASM is focused on helping REALTORS® stay ahead through robust support and resources.
EDUCATION AND PROFESSIONAL DEVELOPMENT RASM offers a wide range of educational opportunities designed to strengthen members’ knowledge and skills. From online programs and certification programs to in-person classes such as GRI modules and market updates with NAR’s Chief Economist, these offerings help REALTORS® stay current with trends, laws, and best practices.
NETWORKING AND EVENTS One of the biggest advantages of RASM membership is connection. In 2026, members can look forward to events like our FIRE Conference & Expo, Business Partner Meetings, broker breakfasts and huddles, and Business After Hours. These gatherings provide valuable opportunities to build relationships, exchange insights, and grow referral networks with other professionals in the industry.
TOOLS AND MARKET RESOURCES RASM continues to equip its members with practical business tools and market data that can be leveraged in daily real estate practice. Members have access to housing statistics, discount programs, and REALTOR®-specific technology tools, such as, electronic lockbox service, FR’s Forms Simplicity, and NAR’s Real Property Resource (RPR) that help streamline your work and better serve clients.
ADVOCACY AND STANDARDS As the local “Voice for Real Estate®,” RASM advocates for the interests of its members and private property rights within the region. Upholding the REALTOR® Code of Ethics and promoting professional standards remains a core priority, ensuring that members conduct business ethically and competently in all transactions.
COMMUNITY AND LEADERSHIP Beyond practical support, RASM fosters leadership and community involvement through committees and specialty groups, like our Global Business Council, our Commercial Real Estate Alliance, and the Young Professionals Network. These avenues help members not only grow their business but also contribute to strengthening the profession and the communities they serve. In 2026, RASM’s combination of education, business tools, networking, advocacy, and ethical leadership will help members reach further in their careers and provide exceptional service to clients across the Sarasota and Manatee region. • myRASM.com | 5
COVER STORY
Building Community Through Leadership: David Crawford Takes the Helm at RASM
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eadership rooted in authenticity, humility, and purpose defines David Crawford, Broker/Owner of Catalist Realty and the newly installed 2026 President of the REALTOR® Association of Sarasota and Manatee (RASM). As he steps into this role, David brings not only professional experience, but a genuine commitment to strengthening both the real estate profession and the communities it serves. On December 11, members and guests gathered at the Mote Science Education Aquarium for the 2025 RASM Installation and Awards Ceremony - an evening that celebrated both achievement and transition. The event marked the conclusion of Debi Reynolds’ term as president, honoring her leadership and service, while welcoming the Association’s new officers and directors for 2026. The evening also recognized nine outstanding award recipients whose dedication exemplifies the very best of RASM.
Not counting fixing up rental properties with his dad as a kid, his real estate career began in college as a leasing agent, where he also met his wife while attending the University of Florida. He later returned to UF and earned his MBA with concentrations in Real Estate and International Business, building on a family legacy in the industry. Yet despite this background, David had little exposure to the true profession of Real Estate or Association involvement early on. That changed when he opened Catalist Realty in downtown Sarasota and joined RASM, initially for practical reasons. Previously affiliated with an Association in Englewood through his father-inlaw’s brokerage, he was simply looking for a closer professional home. What began as a logistical decision soon revealed a deeper appreciation for the role Associations play in supporting REALTORS® and their communities.
A PATH SHAPED BY EXPERIENCE, NOT AMBITION
THE POWER OF PERSONAL INVITATION
David’s journey to Association leadership was never driven by a desire for titles or long-term ambition. In fact, he often shares that becoming president was not something he envisioned early in his career. Instead, his path unfolded organically through professional growth, curiosity, and the encouragement of others. 6 | ELEVATE [ JANUARY 2026 ]
Like many RASM leaders, David’s deeper involvement began not with a form or an email, but with a personal conversation. A trusted colleague and RASM leader, Darla Furst, encouraged him to apply for the Leadership Academy - an invitation that proved transformative.
Through the RASM Leadership Academy and subsequent committee service, David gained firsthand insight into the depth of advocacy, education, and member support that RASM provides. Just as importantly, he experienced how intentionally the Association cultivates leadership by making service accessible, welcoming, and meaningful. “Most people don’t get involved because of a message in their inbox,” David says. “They get involved because someone personally reaches out and invites them in.”
A THEME CENTERED ON COMMUNITY AND AUTHENTICITY As president, David’s guiding message is simple: build YOUR community. With nearly 9,000 members, it’s easy for REALTORS® to fall into comparison chasing trends, lead sources, or strategies that seem successful for others. David believes lasting success comes not from imitation, but from authenticity. There is no single path in real estate; each REALTOR® is an entrepreneur, building a business shaped by individual strengths, interests, and values. Community involvement looks different for everyone. For some, it means civic organizations or chamber events; for others, volunteering, youth sports, faith-based groups, or shared hobbies. David points to his own experience building lasting relationships through local basketball leagues - connections that later evolved into trusted professional relationships. “When relationships are built authentically, trust comes first,” he says. “The business follows naturally.”
ELEVATING REAL ESTATE AS A PROFESSION A central pillar of David’s leadership philosophy is reinforcing real estate as a true profession - one deserving of pride, respect, and ongoing investment. He believes this starts with elevating how REALTORS® see themselves and how they communicate their value to the public. REALTORS® guide clients through some of the largest financial decisions of their lives, often during emotionally significant transitions such as growing families, career changes, or the loss of loved ones. Yet despite this responsibility, the profession is too often reduced to stereotypes that overlook the expertise, ethics, and care required to do the job well. David believes the solution lies in storytelling. REALTORS® must do a better job of sharing the reality of their work: volunteering in schools, coaching youth sports, attending commission meetings, advocating for clean water and public spaces, and investing deeply in the communities where they live and work. By telling these stories, the profession can more accurately reflect the role REALTORS® play not just in transactions, but in strengthening neighborhoods and building trust. “This is noble work,” David emphasizes. “For most people, buying a home is one of the most significant financial milestones of their lives, and it requires an extraordinary level of trust. That trust is not something we should take lightly; it reflects the responsibility we carry as guides, advocates, and professionals. We should be proud to say what we do.”
ADVOCACY, STRATEGY, AND INCLUSIVE LEADERSHIP Through Association involvement, David gained a deeper appreciation for the advocacy work that happens behind the scenes. From protecting homestead exemptions and clarifying flood and condo disclosures to defending 1031 exchanges and mortgage interest deductions, REALTORS® play a critical role in safeguarding homeownership and the American Dream. That work, he notes, is most effective when it is informed by those actively navigating today’s market challenges. For David, advocacy is not an abstract concept - it is a direct extension of the day-to-day realities REALTORS® face with their clients. While RASM’s strategic plan provides direction, David stresses that much of the impact happens at the committee level - where members bring real-world experience into meaningful action. These memberdriven spaces not only shape policy and programs, but also foster leadership development and a deeper sense of belonging within the Association. He is particularly passionate about encouraging newer members to engage and share their perspectives. “Experience matters at every level,” said David. “We need voices from agents with five years in the business just as much as those with thirty, especially when we’re shaping policies and programs that affect our entire membership. That mix of perspective is how future leaders are developed and the Association stays relevant, and its imperative that our members know their insight is welcomed and valued.”
myRASM.com | 7 [ Continued on page 8 ]
COLLABORATION, INNOVATION, & THE FUTURE
NEWLY INSTALLED OFFICERS:
David also challenges the notion that REALTORS® are competitors first. Real estate is inherently collaborative, requiring cooperation among agents, brokers, lenders, inspectors, and service providers. When professionalism rises, clients benefit, and the entire industry is strengthened. As the 2025 Chair of Emerging Technology committee for Florida REALTORS®, David has seen firsthand how innovation, particularly artificial intelligence, is reshaping the profession. While change can feel uncertain, he views technology as an opportunity to reduce repetitive tasks and refocus on what matters most: relationships, service, and community connection.
President: David Crawford, Catalist Realty LLC President-Elect: Anita Lambert, Sotheby’s International Realty Vice President: Julia Montei, Coldwell Banker Realty Treasurer: Derek Patti, NextHome Excellence Immediate Past President: Debi Reynolds, SaraBay Real Estate, Inc.
LEADING WITH PURPOSE As RASM enters 2026 under David’s leadership, his message is both clear and inviting - one rooted in service, authenticity, and connection. He encourages members to engage not only with the Association, but with one another and with the communities they serve. There is a renewed sense of optimism and momentum as the new year begins, grounded in the confidence that REALTORS® are well-positioned to lead, adapt, and thrive together. David’s vision reflects a belief that strong relationships, thoughtful leadership, and active participation are what truly strengthen the profession. By investing time, sharing perspective, and contributing beyond individual transactions, REALTORS® help shape an industry that earns trust and respect. Be authentic. Build your community. Invest in your profession. Tell your story. And be proud to call yourself a REALTOR®.
2026 BOARD OF DIRECTORS:
Debi Reynolds, SaraBay Real Estate, Inc. (as Immediate Past President) Beth Beckert, Sarasota Global Realty Molly Beers, RE/MAX Alliance Group Jessica Bow, RE/MAX Platinum Realty Julianna Burns, Berkshire Hathaway HomeServices Florida Realty Nathan Butrum, NextHome Excellence Brooke Mailloux, The Keyes Company Rachel McCoy, Coldwell Banker Realty Vannesa Poole, Catalist Realty LLC Cameron Wilson, Ian Black Real Estate LLC Steve Zeris, RE/MAX Alliance Group 2025 AWARD RECIPIENTS:
REALTOR® of the Year: Brian Tresidder, William Raveis Real Estate President’s Award: Mike Bruno, Michael Saunders & Company Distinguished Service Award: Denise Oyler, Real Estate Company Denise Oyler PA. Global Commitment Award: Lori Cashi-Haught, Coldwell Banker Realty YPN Member of the Year: Julianna Burns, Berkshire Hathaway HomeServices Florida Realty Humanitarian of the Year: Jennifer Burnette, Coldwell Banker Realty Business Partner of the Year: KimberLee Brooks, Brooks Insurance Group Commercial REALTOR® of the Year: Ben Bakker, NDC Commercial Real Estate CREA President’s Award: Matthew Fenske, SVN Commercial Advisory Group THANK YOU TO OUR 2025 ANNUAL PLATINUM SPONSORS:
Berlin Patten Ebling Liberty Title of the South, Inc. Oasis Finance Group Peace of Mind Home Inspection Preferred Settlement Services Premier Inspections Suncoast One Title & Closings, Inc. Sunshine Movers SWF Home Inspections •
2025 INSTALLATION HIGHLIGHTS 8 | ELEVATE [ JANUARY 2026 ]
BUSINESS PARTNER SPOTLIGHT
Suncoast One Title & Closings By: Karen Peterson, Licensed Title Agent & Closing Manager, Suncoast One Title & Closings
W
ith over 30 years of experience in the title insurance field, I am sensitive to the needs of you and your clients. Whether you require residential, commercial, 1031, or foreclosure expertise, I am ready to partner with you to ensure a successful closing! I enjoy finding flexible and creative solutions to title concerns, and years of practice have made it second nature for me. Partnering with me at Suncoast One Title & Closings means your files will close on time, and you and your clients will be protected.
Ask yourself what you like about your current closing relationship, what you don’t like about it, and what you would want to change to make the relationship a better one for you and your clients. I’m here to help, listen, and support you in those answers. I look forward to a productive working relationship with you! See you at the closing table! Contact us today at 941-216-1865 or email me directly at karen.peterson@suncoastone.net.
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myRASM.com | 9
RASM NEWS
RASM Team Member Update
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ASM is proud to welcome our new team members and recognize the workplace anniversaries of our professional staff. We are pleased to welcome Delisha (Dee) Reid, our new Association Services Coordinator for the RASM North office. Dee assists current and prospective members both in person and over the phone with RASM membership, the RASM website, Supra lockboxes, and the REALTOR® Store. She is already known for her friendly demeanor, positive attitude, and commitment to providing excellent service. Dee is a devoted wife and mother of four, two girls and two boys, with her youngest son born at the end of August 2025. She enjoys Asian dramas and K-pop, with BTS as her favorite boy band. Dee also loves cooking and spending time with her family. She is Caribbean-American and has worked in the Customer Service industry for over 12 years. She is very happy to be a part of the RASM Team. Welcome to RASM, Dee!
January marks two years since Brandon Gay returned to RASM as Communications Director, bringing with him a strong history with the organization and a deep understanding of its mission. Brandon first joined RASM as Communications Coordinator from 2018 to 2021, during which he built meaningful relationships with staff and REALTOR® members and gained firsthand insight into the Association’s impact on the real estate community. Over the past two years, Brandon has strengthened the Association’s communication strategies, elevated member engagement, and helped reinforce RASM’s reputation as a trusted leader in the industry. His commitment to clarity, collaboration, and service continues to support key initiatives and enhance the member experience. Looking ahead to 2026, Brandon’s primary focus is on delivering exceptional member value. The Communications Team has conducted a comprehensive survey, held member focus groups, and completed a full communications audit to better understand what REALTORS® truly want and need. These findings will guide next year’s strategy as Brandon and his team work to ensure that every touchpoint, resource, and message delivers meaningful value to the membership. Brandon is excited to build on this progress and continue serving the RASM team and its members with purpose and innovation. Congratulations, Brandon! •
2026 RASM
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BUSINESS PARTNER SPOTLIGHT
BlueWave Restorations: From Damage to Done By: Gabriel Lugo, Licensed Mold Assessor & Licensed Mold Remediator
B
lueWave Restorations is proud to join RASM as a new Business Partner Member, serving REALTORS® and property professionals throughout Manatee, Sarasota, and Pinellas Counties. Headquartered on Anna Maria Island, BlueWave specializes in water, fire, mold, storm, hoarding, and drug-house remediation - with 24/7 emergency response when unexpected damage occurs. With more than 18 years of field experience, Co-Founder Gabriel Lugo brings a meticulous, documentation-first approach to every project. For REALTORS®, proper documentation can make or break a transaction. BlueWave provides moisture mapping, licensed mold assessments, detailed photo reporting, insurance-ready documentation, and FEMA
Substantial Damage/Substantial Improvement (SD/ SI) reports for coastal properties. “Our goal is simple: take every property from Damage to Done - correctly, safely, and efficiently,” Gabe says. We support residential, commercial, multi-family, and distressed properties, offering reliable assessments and clear communication that help REALTORS®, property managers, and investors navigate complex conditions quickly and confidently. From small leaks to severe contamination, the team ensures nothing is overlooked. BlueWave works closely with Co-Owner and licensed General Contractor Pete Dospel to offer seamless restoration from mitigation through rebuild, while also collaborating with outside GCs who require professional remediation and accurate reporting. To learn more, contact Gabe Lugo at 941867-6228 or gabe@bluewaverestorations.com, or visit bluewaverestorations.com. •
myRASM.com | 11
PROFESSIONAL STANDARDS
Responsibility for Sales Associate’s Error By: The National Association of REALTORS® Interpretations of the Code of Ethics Agreement Case 2-2. (Revised Case #9-5 May, 1988. Transferred to Article 2 November, 1994.)
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EALTOR® A, a REALTOR® principal, was asked to list a neglected house that obviously needed a wide range of repairs. He strongly advised the owner that it would be to his advantage to put the house in good repair before offering it for sale, but the owner wanted it sold at once on an “as is” basis. REALTOR® A wrote a novel advertisement offering a “clunker” in poor condition as a challenge to an ambitious do-it-yourself hobbyist. A few days later, Sales Associate B, who was not a Board member, from REALTOR® A’s office showed the house to a retired couple who liked the location and general features, and who had been attracted by the ad because the husband was looking forward to applying his “fix-up” hobby to improving a home. The sale was made. Shortly thereafter, REALTOR® A was charged by the buyer with having misrepresented the condition of the property. REALTOR® A accompanied Sales Associate B to the hearing, armed with a copy of his candid advertisement. The hearing established that the buyer fully understood that the house was represented to be generally in poor condition, but that while inspecting the house with a view to needed repairs, Sales Associate B had commented that since the house was of concrete block and stucco construction, there would be no termite worries since termites could not enter that type of construction. Sales Associate B confirmed this and his belief that the statement was correct. However, after the sale was made, the buyer ripped out a sill to replace it and found it swarming with termites, with termite damage to floors in evidence. Further questioning established that there had been no evidence of termite infestation prior to the sale, and that the Sales Associate had volunteered an assurance that he thought was well grounded. REALTOR® A, prior to the conclusion of the hearing, offered to pay the cost of exterminating the building and the cost of lumber to repair termite damage in view of Sales Associate B’s failure to recommend a termite inspection, which was the usual and customary practice in this area. The complainant stated that this would satisfy him completely. It was the Hearing Panel’s view that while REALTOR® A’s actions were commendable, and would be taken into account by the Hearing Panel, REALTOR® A was still responsible for the errors and misstatements of
12 | ELEVATE [ JANUARY 2026 ]
the sales associates affiliated with him. The Hearing Panel concluded that REALTOR® A was in violation of Article 2. • Published with the consent of the NATIONAL ASSOCIATION OF REALTORS®. Copyright NATIONAL ASSOCIATION OF REALTORS®-All Rights Reserved.
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myRASM.com | 13
RASM REALTOR® CHARITABLE FOUNDATION (RRCF)
Raising the Bar: Building a Bigger Impact in 2026 By: KimberLee Brooks, Chair - RRCF Fundraising & Grants Committee, Owner- Brooks Insurance Group, Inc.
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new year offers a natural moment to reset our priorities and recommit to what matters most.
A FRESH START FOR A PURPOSEFUL YEAR As we welcome 2026, the start of a new year invites us to pause, reflect, and look ahead with renewed purpose. There’s something energizing about turning the page, an opportunity to recognize the progress we've made while setting our sights on the impact we want to create in the months ahead. This same sense of renewed focus guides our work within the RASM REALTORS® Community Foundation (RRCF). Each year brings fresh opportunities to strengthen our mission, deepen our connection to the community, and expand the support we provide to local nonprofits, students, and members in need.
MISSION To support real estate–related charities and housing needs in our community, award college scholarships to local students, and assist RASM members in times of crisis.
VISION To be a foundation that makes a measurable and lasting impact on our members and the Sarasota–Manatee community through philanthropy, advocacy, and compassionate support.
REFLECTING ON 2025: A YEAR OF GROWTH & GRATITUDE Even amid the challenges of 2025, the dedication and generosity of our RASM community shone brightly. Together, through committee collaboration, business partner involvement, member engagement, and donor contributions, we made an extraordinary impact. 2025 IMPACT SNAPSHOT $45,000 donated to local nonprofits – American Red Cross, Freedom Houses, Everyday Blessings, Inc., Habitat for Humanity Sarasota, Manatee Children Services, Second Heart Homes, The Crossings Ministries, and Turning Points. $42,000 awarded in scholarships $21,500 granted to members in need These accomplishments tell a story of collective strength. When we come together with purpose, our reach extends far beyond numbers - we create opportunities, offer stability, and change lives.
14 | ELEVATE [ JANUARY 2026 ]
RRCF FUNDRAISING & GRANTS COMMITTEE 2026 COMMITTEE ROSTER KimberLee Brooks, Chair Katie Cintron, Vice Chair Melissa Watrobsky Charlotte Griffin Debbie Urban Cynthia Hodge Rachel McCoy Valerie Tutor Kristen Young OUR PURPOSE FOR 2026 The aim of our committee is simple yet significant: Strengthen community relationships Grow donor engagement Expand financial support to those who need it most Raise funds that power the mission of RRCF Fundraising is more than the dollars raised. It is about connection, visibility, partnership, and shared purpose. Events, sponsorships, auctions, and member outreach will continue to serve as important vehicles for expanding our reach in 2026.
ONGOING INITIATIVES & NEW OPPORTUNITIES RRCF will continue collaborating closely with CREA, YPN, Leadership Academy, and RASM events to enhance donor engagement and fundraising outcomes. Special events, ticket sales, silent auctions, business partner involvement, and member participation will remain key components of our strategy. CORPORATE DONOR PROGRAM The RRCF Corporate Donor Program, launched with great enthusiasm, will continue to offer five distinct donor levels:
Visionary Cornerstone Pillar Groundbreaker Brick & Mortar All donors receive recognition on the RRCF Annual Report in the ELEVATE Magazine. Visionary-level donors will also receive an engraved brick with logo installed at RASM. More details available at: www.myrasm.com/donate.
LOOKING AHEAD: GOALS FOR 2026 In January, our committee will kick off the year by brainstorming innovative fundraising opportunities and planning the events that will shape our impact in 2026. With such a talented and creative group, we’re ready to push boundaries and turn new ideas into meaningful results. Our collective insight and enthusiasm fuel creativity, expand our reach, and build a brighter future for RRCF. To everyone who has volunteered, donated, sponsored, attended events, or shared our mission - thank you. Your generosity transforms challenges into hope and goals into opportunities. Best wishes for a happy and profitable New Year! •
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Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. Each office is independently owned and operated. Equal Housing Opportunity. Broker Participation Welcomed and Encouraged. ORAL REPRESENTATIONS CANNOT BE RELIED UPON AS CORRECTLY STATING REPRESENTATIONS OF THE DEVELOPER. FOR CORRECT REPRESENTATIONS, MAKE REFERENCE TO THE DOCUMENTS REQUIRED BY SECTION 718.503, FLORIDA STATUTES, TO BE FURNISHED BY A DEVELOPER TO A BUYER OR LESSEE. SARAVELA (the “Condominium”) is developed by GSP Sarasota, LLC, a Florida limited liability company (“Developer”) and you should rely only on the Developer’s written representations and offering documents. There are water views, but the Condominium is not waterfront and views will vary depending on the Unit purchased. No view, water or otherwise, is guaranteed. This ad is summary in nature generally depicting the Condominium and Developer’s contemplated features and amenities, all of which is subject to change or modification by Developer. This condominium project permits unit owners to engage in short-term rentals (e.g., nightly, weekly, or vacation rentals) subject to prevailing Condominium association rules and applicable local laws. Any statements or materials provided by the Developer, sales teams, property managers, or other parties concerning the potential income, rental occupancy, nightly rates, or financial returns from short-term rentals are estimates only.
REALTOR® ATTORNEY JOINT COMMITTEE
RAJC in 2026: Reach Out to Teach! By: Maciek Zaremba, REALTOR®, Fathom Realty, 2026 RAJC Chair
A
wonderful year is ahead, and I am truly excited to lead the REALTOR® Attorney Joint Committee (RAJC) alongside our Vice Chair, Garret Barnes, Esq., in the coming year. Together with an additional fourteen dedicated committee members, our goal is to continue delivering high-quality education through this outstanding publication, ELEVATE, while also expanding our in-person educational offerings at both the RASM South and RASM North offices.
NAVIGATING A RAPIDLY CHANGING REAL ESTATE ENVIRONMENT The real estate landscape continues to evolve at a rapid pace. From changes to flood disclosures and protecting buyers from unwanted hidden defects, to navigating the increasingly complex world of condominium requirements stemming from recent legislative updates, today’s transactions demand a higher level of awareness and precision than ever before. Add to that buyer agency representation agreements and shifting compliance requirements, and it is clear that staying informed is no longer optional - it is essential.
EDUCATION DESIGNED FOR REAL-WORLD CHALLENGES
insight that led them to change course on an active transaction and avoid potentially costly mistakes. The value of being able to ask questions in real time and hear perspectives from experienced real estate attorneys cannot be overstated.
A STRONG YEAR OF EDUCATION, AND WHAT’S AHEAD In 2025, RAJC delivered a robust slate of articles and live education. Topics included best practices following hurricanes, special assessments, legislative updates, a deep dive into short-term rentals, asset protection strategies, insurance rider updates, HOA violations, and an in-depth look at new construction contracts and how they differ from FAR/BAR contracts. Building on that momentum, we already have an inperson class scheduled for January 26th. I encourage you to register through the RASM website and attend. This session will be a comprehensive deep dive into the addendums we regularly use and how to apply them effectively to your clients’ advantage.
STAYING CONNECTED AND LOOKING AHEAD We at RAJC look forward to connecting with you in person throughout the year and remain committed to addressing the real-world questions Realtors face every day. I also extend a personal invitation to reach out to me directly with questions, ideas, or suggestions for educational topics you would like RAJC to bring to RASM in 2026. Wishing you a safe, peaceful, and prosperous 2026. •
Through RAJC, we aim to meet these challenges head-on by providing timely education, including quick tips delivered through video shorts, in-depth articles, and live instruction. By staying on the front lines of real-world transactional hiccups, the attorneys and real estate professionals who serve on RAJC contribute their firsthand experience and legal insight to a growing body of knowledge that is then passed on to you - our valued real estate community. As a frequent attendee of RAJC events myself, I strongly encourage all REALTORS® to take advantage of the in-person programs we offer. I have personally witnessed dozens of agents receive clarity during our Questions and Answers segments, often gaining
16 | ELEVATE [ JANUARY 2026 ]
This article is meant for educational purposes only. It is not intended to serve as legal advice and should not be used as a substitute for consultation with an attorney.
BUSINESS PARTNER COMMITTEE
Building on Momentum: A Vision for the Year Ahead By: Kimberly Nelson, Business Partner Committee Member, & Ed Martinez, Business Partner Committee Chair
A
s we look ahead to the coming year, the Business Partner Committee is energized by the momentum we have built and excited about what lies ahead. The past year reinforced something we strongly believe: meaningful relationships are the foundation of a strong real estate community. Our vision moving forward is simple yet powerful - continue growing, continue connecting, and continue strengthening the partnerships that make our association thrive.
EXPANDING THE BUSINESS PARTNER COMMUNITY One of our primary goals for the year ahead is to expand the Business Partner community within RASM. Our Business Partners play a vital role in supporting REALTORS®, bringing expertise, resources, and innovation that elevate the industry as a whole. By welcoming new partners into RASM, we aim to broaden the network of trusted professionals available to our members while creating more opportunities for collaboration, education, and shared success.
INCREASING ENGAGEMENT THROUGH AFTER-HOURS NETWORKING Equally important is increasing REALTOR® participation in our after-hours networking events. These gatherings are designed to be more than casual meet-ups - they are intentional spaces where relationships are built, referrals are sparked, and ideas are exchanged in a relaxed, engaging environment. In the coming year, we plan to enhance these events to encourage even more REALTORS® and Business Partners to connect, engage, and grow together beyond the traditional workday. A major highlight on the horizon is our largescale Expo coming this fall. This event represents the spirit of our community at its best: high energy, high value, and high impact. The Expo will bring together REALTORS®, Business Partners, and industry leaders under one roof to showcase services, share knowledge, and strengthen professional relationships. We see this as a cornerstone event that not only delivers value but also reinforces the strength and reach of our network.
DEEPENING RELATIONSHIPS AND CREATING LONG-TERM VALUE Above all, we are committed to deepening our relationships with REALTORS® and fellow business partners. Growth is not just about numbers - it’s about trust, collaboration, and long-term connections. The year ahead will focus on listening, engaging, and creating opportunities that allow every member to feel supported, connected, and valued.
LOOKING AHEAD WITH OPTIMISM AND PURPOSE As we move forward, we do so with optimism and purpose. By building on our momentum, welcoming new partners, increasing engagement, and investing in meaningful connections, we are confident the coming year will be one of growth, collaboration, and continued success for our entire real estate community. We look forward to growing together. •
myRASM.com | 17
RASM DIVERSITY COMMITTEE
RASM Diversity Committee: Entering Year Three With Purpose, Momentum, and Vision By: Etta Carter, PLLC, MBA, REALTOR®, and 2026 RASM Diversity Chair
A
s we enter our third year as an organized Diversity Committee, I am filled with gratitude for the leaders who built our foundation, for the members who showed up with consistency and heart, and for a REALTOR® community that continues to embrace growth, representation, and meaningful connection. In 2024 and 2025, our committee planted strong roots. We built presence. We sharpened our purpose. And we demonstrated that diversity, equity, and inclusion are essential pillars of professionalism in real estate. Under the outstanding leadership of our 2025 Chair, Julia Montei, our committee made visibility a priority. From new member orientations to nearly every RASM event, we ensured that DEI remained part of the culture and the standard we uphold as REALTORS®. One of our proudest accomplishments was the continued success of the RASM Diversity Challenge, created to recognize members who invest in fair housing, cultural competency, and bias awareness education. Members embraced courses such as At Home With Diversity®, Fairhaven, Bias Override: Overcoming Barriers to Fair Housing, GRI 101, Be the Change, ADA and Commercial Real Estate, REALTOR® L.E.A.D. Courses, Accommodations for Service Animals in Housing, and other approved options. This growing participation has strengthened our collective understanding and directly enhanced the way we serve our diverse communities. Our committee also used our voice by contributing articles to ELEVATE Magazine throughout 2025. These pieces encouraged thoughtful reflection, highlighted the importance of continued learning, and showcased REALTORS® in our market who are helping move our industry forward. We will continue this work in 2026 because storytelling remains a powerful tool for education and connection.
LOOKING AHEAD TO 2026 As I step into the role of 2026 Chair, I see a year filled with possibilities. Our committee is expanding, and our vision is growing stronger. In the coming year, we will continue increasing participation in the Diversity Challenge, elevating member stories, strengthening community partnerships, and creating spaces for meaningful dialogue. 18 | ELEVATE [ JANUARY 2026 ]
I am especially pleased to share the launch of the 2026 Diversity, Heritage, and Cultural Observances Calendar. This new resource highlights key cultural holidays, heritage months, and awareness observances throughout the year. It is designed to help REALTORS® deepen their understanding of the diverse clients we serve and to support more intentional communication and community engagement. As we begin a new year, many of us are coming out of a season filled with traditions, gatherings, and celebrations that reflect the rich variety of cultures within our communities. These moments remind us that while our customs may differ, our desire for connection and belonging remains the same. Carrying that spirit into 2026 gives us the opportunity to strengthen our awareness of one another and continue the meaningful work of honoring diversity throughout our REALTOR® community.
A CALL TO ACTION FOR 2026 The National Association of REALTORS® now requires all members to complete Fair Housing and Anti-Bias Training when joining the association and once every three years thereafter. Since this required training already brings every member halfway to completing the RASM Diversity Challenge, we invite you to take one more meaningful step. By adding only two additional approved courses, you can complete the challenge and join the REALTORS® who are committed to expanding their knowledge and elevating their service to all communities. As the incoming Chair, my vision is to inspire at least five percent of our membership to participate in 2026. Your involvement will help strengthen equal opportunity in housing and reaffirm the core values of our profession.
A FINAL NOTE OF APPRECIATION Thank you to Julia Montei for your leadership and dedication, and to the 2025 committee members who laid the groundwork for the year ahead. I am grateful to the incoming 2026 committee and look forward to announcing their names soon. I am also pleased to share that Molly Beers will serve as Vice Chair. Molly brings thoughtful leadership and a strong commitment to inclusivity, and I look forward to working with her as we continue strengthening RASM through inclusion, understanding, and unity. I am excited for all that we will accomplish in the year ahead. •
NEIGHBORHOOD SPOTLIGHT
David Weekley Homes - Edgewater at Coasterra
D
avid Weekley Homes is now offering beautifully crafted singlefamily homes in Edgewater, a gated neighborhood within the masterplanned community of Coasterra in Palmetto, FL. This exceptional setting blends thoughtful home design, modern conveniences and a vibrant lifestyle - all in one desirable location. Start your next chapter in a home designed to fit the way you live. Edgewater features a selection of oneand two-story floor plans situated on generous 60-foot homesites, with pricing from the high $400s. These open-concept homes range from approximately 2,394 to 3,488 square feet and offer four to five bedrooms, three to four full baths and spacious three- to four-car garages, creating comfortable living spaces for families of all sizes.
Life in Edgewater at Coasterra means having access to outstanding amenities throughout the community. Homeowners can enjoy The Watermark amenity center, featuring a refreshing pool and a nearby dog park perfect for four-legged friends. Outdoor enthusiasts will appreciate the scenic 20-acre lake and miles of wide walking and jogging trails. The crown jewel of the community - Club Coasterra - is set along a picturesque 65-acre lake and offers a resort-style experience with leisure and lap pools, a state-of-theart fitness center, sport courts, a social hall, lakeside pavilion and bar, beach area, event lawn and peaceful nature trails. Perfectly positioned between Tampa and Sarasota, Coasterra provides convenient access to major destinations including Downtown Tampa, Sarasota and St. Petersburg. Families will also benefit from inclusion in the highly regarded School District of Manatee County. To learn more about David Weekley Homes and the lifestyle waiting in Edgewater at Coasterra, call 941-306-4384. •
myRASM.com | 19
GOVERNMENT AFFAIRS
NAR President Testifies to Congress on Housing Supply Crisis By: Max Brandow, RASM Vice President of Advocacy and Member Programs
O
n December 3, NAR Immediate Past President Kevin Sears testified before the U.S. House Financial Services Committee in a hearing on “Building Capacity: Reducing Government Roadblocks to Housing Supply.” He highlighted an estimated national shortage of 4.7 million homes and urged Congress to streamline permitting, expand infrastructure funding that supports housing, and incentivize the construction of entry-level and workforce homes. To view this testimony, head to this link: https://financialservices.house.gov/calendar/ eventsingle.aspx?EventID=410914 The Sarasota and Manatee County region experienced one of the worst supply crunches throughout the whole country post-pandemic. At one point, we only had two weeks’ worth of supply on the market, which greatly impacted the affordability for the region for homes that were typically considered starter or modest single-family homes. This impacted the region in a multitude of ways: traffic increased due to workers having to live farther from their jobs, businesses losing workforce due to the affordability of the region, average first-time home buyer age increasing nationally and locally, and fewer Sarasota and Manatee County residents able to achieve the American Dream. That is why RASM, FR, and NAR have consistently sounded the alarms when it comes to the housing crisis. Supply levels in our region are stabilizing closer to equilibrium than in the past, and we have seen a good amount of growth in recent years to meet that demand, but make no mistake, we are still at 5.0- and 4.2-months level of supply in Sarasota and Manatee County, respectively. That is close to what economists suggest is an equilibrium market, not necessarily an oversupplied market. We will continue to advocate for private property rights, and the American Dream of Homeownership, and maintaining a healthy level of housing supply is key to those goals.
2026 LEGISLATIVE SESSION This month, RASM members, along with hundreds of other REALTORS® in Florida, will travel to Tallahassee for Great American REALTOR® Days to speak with lawmakers directly about issues impacting your business and our industry. 20 | ELEVATE [ JANUARY 2026 ]
SOME TOP PRIORITIES FOR FLORIDA REALTORS® IN 2026:
Support the Hometown Heroes Housing
Program: Florida’s Hometown Heroes Housing program helps teachers, nurses, firefighters, and other critical workforce personnel afford homes in the communities they serve. Lawmakers should expand funding so this proven, selfsustaining program can continue opening doors to homeownership for hardworking Floridians. Expand the Availability of Accessory Dwelling Units (ADUs): Allowing homeowners to build small accessory units - such as backyard cottages or garage apartments - creates affordable housing without altering the neighborhood character. REALTORS® support SB 48 to help expand the availability of ADUs. Lessen the Tax Burden on Florida’s Homeowners: Families across Florida are facing mounting financial pressure from every direction, including high property taxes. REALTORS® support measures that help lessen property taxes while not hampering local governments’ ability to provide essential services. Preserve Beneficial Attainable Workforce Housing Strategies (Live Local Act): The Live Local Act has been a game-changer for housing affordability throughout the state. Lawmakers should preserve its core provisions so communities can build more attainable housing options where Floridians live and work. Support the My Safe Florida Home and My Safe Florida Condo Programs: These programs harden homes against hurricanes and lower insurance costs for thousands of families. Realtors urge lawmakers to provide continued funding so more Floridians can protect their homes and reduce premiums. Continue to Support Water Quality Efforts: Florida’s economy and quality of life depend on clean water. Continued investment in Everglades restoration, springs protection, and coastal resilience ensures our environment, and our communities, remain healthy and strong. Monitor the Effectiveness of Ongoing Property Insurance Reforms: Recent insurance reforms are stabilizing the market, but premiums remain high. REALTORS® ask lawmakers to keep monitoring progress and pursue additional solutions to deliver real relief for homeowners. •
MARKET ANALYSIS
November 2025 Real Estate Market Report: Trends in Sarasota and Manatee Counties By: Brandon Gay, RASM Communications Director
T
he REALTOR® Association of Sarasota and Manatee (RASM) has released its November 2025 real‑estate market report, providing a snapshot of market conditions across the two counties. According to data from Florida REALTORS®, November’s housing market showed divergent trends between single‑family homes and condos/townhouses and between the two counties. November’s data highlights the need to evaluate each segment of the housing market on its own. While Sarasota experienced a notable increase in single-family home sales alongside softer condo activity, Manatee County showed the opposite trend. These contrasting patterns reinforce the value of working with local real estate professionals who understand the nuances of each market and can help buyers and sellers navigate shifting conditions.
KEY TRENDS IN SARASOTA/MANATEE NOVEMBER 2025: Sales Activity: Sarasota County posted a 28.5 percent
year‑over‑year increase in single‑family home sales, while its townhouse/condo segment slipped 3.4 percent. Manatee County saw the opposite pattern: single‑family sales fell 13.7 percent, but condo/ townhouse sales grew 16.0 percent. Median Sales Price: Sarasota’s median sale prices declined for both property types. In Manatee County, the median price for single‑family homes jumped 13.3 percent, while condo prices remained almost consistent year-over-year. Inventory: Active listings rose in most segments. Sarasota condos reached an 8.1‑month supply of inventory, while Manatee condos stood at 6.5 months. Sarasota single‑family homes had the leanest inventory at 4.8 months. Speed of Sales: Homes generally took longer to sell compared with last year. Manatee condos saw the biggest increase in time to contract and time to sale. Sarasota single‑family metrics were relatively stable. SINGLE-FAMILY HOMES In November 2025, Sarasota County reported 564 closed sales for single-family homes, a 28.5 percent increase year-overyear. The median sale price declined 6.6 percent to $457,495, continuing a gradual normalization from last year. Cash buyers made up 42.7 percent of all closed sales, while sellers received a median of 93.3 percent of their original list price. Inventory in Sarasota edged up 0.8 percent year-overyear to 3,245 active listings, while the months supply of inventory decreased to 4.8 months, signaling modest tightening compared to October. Homes took a median of 54 days to go under contract and 94 days to close.
In Manatee County, there were 548 single-family sales, representing a 13.7 percent decline year-over-year, reflecting a slower pace than in October. The median sale price increased 13.3 percent to $487,233, driven in part by a shift in the mix of homes sold. Cash sales accounted for 27.0 percent of transactions, and sellers received 94.5 percent of their original list price. Active listings in Manatee rose 8.4 percent year-overyear to 2,647 homes, with the months' supply holding firm at 4.2 months. Homes spent a median of 59 days to go under contract and 102 days to close. “Sarasota and Manatee may share a border, but their single-family markets are behaving very differently,” said Debi Reynolds, 2025 RASM President and Managing Broker at SaraBay Real Estate. “That’s why working with a professional who understands local nuances is critical when making major real-estate decisions.” TOWNHOMES AND CONDOS In November 2025, Sarasota County recorded 228 closed sales for condos and townhomes, a 3.4 percent year-over-year decrease. The median sale price declined 11.8 percent to $329,500. Cash buyers accounted for 62.3 percent of all condo transactions, and sellers received 92.0 percent of their original list price. Active condo inventory in Sarasota rose to 2,203 units, while the months supply settled at 8.1 months. The median time to contract was 61 days, and the median time to sale was 103 days, indicating slightly faster movement than a year ago. Manatee County posted 189 closed sales in the condo and townhome segment, a 16.0 percent year-over-year increase. The median sale price dipped slightly, 0.6 percent to $308,000, while cash sales made up 49.2 percent of all transactions. Sellers received 92.3 percent of their original list price. Manatee’s condo inventory increased 3.4 percent yearover-year to 1,447 active listings, with the months supply slightly increasing to 6.5 months. Homes took a median of 74 days to go under contract and 115 days to close, underscoring the slower pace and heightened competition among sellers. “The condo and townhome market is clearly more supplydriven, especially in Sarasota County,” added Reynolds. “Higher inventory levels mean buyers have more leverage, while sellers must be more strategic to remain competitive.”
SUMMARY November’s figures underscore that there is no single narrative for the Sarasota–Manatee housing market. Conditions vary significantly by county, property type, and even neighborhood, making it essential for buyers and sellers to understand their specific market. REALTORS® play a key role in interpreting these localized trends, helping consumers cut through broad headlines and make confident decisions tailored to their unique goals and circumstances. Monthly reports are provided by Florida REALTORS® with data compiled from Stellar MLS. For comprehensive statistics dating back to 2015, visit www.MyRASM.com/ statistics. • myRASM.com | 21
Monthly Market Summary - November 2025 Single-Family Homes Sarasota County November 2025
November 2024
Percent Change Year-over-Year
Closed Sales
564
439
28.5%
Paid in Cash
241
187
28.9%
Median Sale Price
$457,495
$490,000
-6.6%
Average Sale Price
$665,717
$708,439
-6.0%
$375.5 Million
$311.0 Million
20.7%
Med. Pct. of Orig. List Price Received
93.3%
94.6%
-1.4%
Median Time to Contract
54 Days
53 Days
1.9%
Median Time to Sale
94 Days
94 Days
0.0%
New Pending Sales
597
516
15.7%
New Listings
755
971
-22.2%
Pending Inventory
826
721
14.6%
Inventory (Active Listings)
3,245
3,220
0.8%
Months Supply of Inventory
4.8
5.2
-7.7%
Dollar Volume
1,400
2021
2022
2023
2024
2025
Closed Sales
1,200 1,000 800 600 400 200 0
J FMAM J J A S ON D J FMAM J J A S ON D J FMAM J J A S ON D J FMAM J J A S ON D J FMAM J J A S ON
Median Sale Price
$600K $500K $400K $300K $200K $100K
Inventory
$0K
5,000 4,500 4,000 3,500 3,000 2,500 2,000 1,500 1,000 500 0
J FMAM J J A S ON D J FMAM J J A S ON D J FMAM J J A S ON D J FMAM J J A S ON D J FMAM J J A S ON
J FMAM J J A S ON D J FMAM J J A S ON D J FMAM J J A S ON D J FMAM J J A S ON D J FMAM J J A S ON
2021
2022
2023
2024
2025
Produced by Florida REALTORS® with data provided by Florida's multiple listing services. Statistics for each month compiled from MLS feeds on the 15th day of the following month. Data released on Friday, December 19, 2025. Next data release is TBD.
22 | ELEVATE [ JANUARY 2026 ]
Monthly Market Summary - November 2025 Single-Family Homes Manatee County November 2025
November 2024
Percent Change Year-over-Year
Closed Sales
548
635
-13.7%
Paid in Cash
148
185
-20.0%
Median Sale Price
$487,233
$430,000
13.3%
Average Sale Price
$653,655
$599,764
9.0%
$358.2 Million
$380.9 Million
-5.9%
Med. Pct. of Orig. List Price Received
94.5%
95.1%
-0.6%
Median Time to Contract
59 Days
45 Days
31.1%
Median Time to Sale
102 Days
102 Days
0.0%
New Pending Sales
513
637
-19.5%
New Listings
693
853
-18.8%
Pending Inventory
789
776
1.7%
Inventory (Active Listings)
2,647
2,442
8.4%
Months Supply of Inventory
4.2
3.9
7.7%
Dollar Volume
1,000
2021
2022
2023
2024
2025
Closed Sales
800 600 400 200 0
J FMAM J J A S ON D J FMAM J J A S ON D J FMAM J J A S ON D J FMAM J J A S ON D J FMAM J J A S ON
Median Sale Price
$600K $500K $400K $300K $200K $100K $0K
J FMAM J J A S ON D J FMAM J J A S ON D J FMAM J J A S ON D J FMAM J J A S ON D J FMAM J J A S ON
3,500
Inventory
3,000 2,500 2,000 1,500 1,000 500 0
J FMAM J J A S ON D J FMAM J J A S ON D J FMAM J J A S ON D J FMAM J J A S ON D J FMAM J J A S ON
2021
2022
2023
2024
2025
Produced by Florida REALTORS® with data provided by Florida's multiple listing services. Statistics for each month compiled from MLS feeds on the 15th day of the following month. Data released on Friday, December 19, 2025. Next data release is TBD.
myRASM.com | 23
Monthly Market Summary - November 2025 Townhouses and Condos Sarasota County November 2025
November 2024
Percent Change Year-over-Year
Closed Sales
228
236
-3.4%
Paid in Cash
142
142
0.0%
Median Sale Price
$329,500
$373,700
-11.8%
Average Sale Price
$491,300
$724,991
-32.2%
$112.0 Million
$171.1 Million
-34.5%
Med. Pct. of Orig. List Price Received
92.0%
93.5%
-1.6%
Median Time to Contract
61 Days
65 Days
-6.2%
Median Time to Sale
103 Days
118 Days
-12.7%
New Pending Sales
265
236
12.3%
New Listings
527
544
-3.1%
Pending Inventory
511
484
5.6%
Inventory (Active Listings)
2,203
1,843
19.5%
Months Supply of Inventory
8.1
6.3
28.6%
Closed Sales
Dollar Volume
800 700 600 500 400 300 200 100 0
2021
2022
2023
2024
2025
J FMAM J J A S ON D J FMAM J J A S ON D J FMAM J J A S ON D J FMAM J J A S ON D J FMAM J J A S ON
Median Sale Price
$600K $500K $400K $300K $200K $100K $0K
J FMAM J J A S ON D J FMAM J J A S ON D J FMAM J J A S ON D J FMAM J J A S ON D J FMAM J J A S ON
Inventory
3,000 2,500 2,000 1,500 1,000 500 0
J FMAM J J A S ON D J FMAM J J A S ON D J FMAM J J A S ON D J FMAM J J A S ON D J FMAM J J A S ON
2021
2022
2023
2024
2025
Produced by Florida REALTORS® with data provided by Florida's multiple listing services. Statistics for each month compiled from MLS feeds on the 15th day of the following month. Data released on Friday, December 19, 2025. Next data release is TBD.
24 | ELEVATE [ JANUARY 2026 ]
Monthly Market Summary - November 2025 Townhouses and Condos Manatee County November 2025
November 2024
Percent Change Year-over-Year
Closed Sales
189
163
16.0%
Paid in Cash
93
79
17.7%
Median Sale Price
$308,000
$309,900
-0.6%
Average Sale Price
$332,602
$345,065
-3.6%
$62.9 Million
$56.2 Million
11.8%
Med. Pct. of Orig. List Price Received
92.3%
94.2%
-2.0%
Median Time to Contract
74 Days
53 Days
39.6%
Median Time to Sale
115 Days
94 Days
22.3%
New Pending Sales
230
206
11.7%
New Listings
355
410
-13.4%
Pending Inventory
285
278
2.5%
Inventory (Active Listings)
1,447
1,400
3.4%
Months Supply of Inventory
6.5
6.6
-1.5%
Dollar Volume
600
2021
2022
2023
2024
2025
Closed Sales
500 400 300 200 100 0
J FMAM J J A S ON D J FMAM J J A S ON D J FMAM J J A S ON D J FMAM J J A S ON D J FMAM J J A S ON
Median Sale Price
$500K $400K $300K $200K
$100K
Inventory
$0K
2,000 1,800 1,600 1,400 1,200 1,000 800 600 400 200 0
J FMAM J J A S ON D J FMAM J J A S ON D J FMAM J J A S ON D J FMAM J J A S ON D J FMAM J J A S ON
J FMAM J J A S ON D J FMAM J J A S ON D J FMAM J J A S ON D J FMAM J J A S ON D J FMAM J J A S ON
2021
2022
2023
2024
2025
Produced by Florida REALTORS® with data provided by Florida's multiple listing services. Statistics for each month compiled from MLS feeds on the 15th day of the following month. Data released on Friday, December 19, 2025. Next data release is TBD.
myRASM.com | 25
PROFESSIONAL DEVELOPMENT COMMITTEE
Elevating Our Industry Starts With Us By: Jennifer Young, REALTOR®, Innovate Real Estate, 2026 Professional Development Chair
R
eal estate is constantly evolving. Markets shift, contracts change, technology advances, and consumer expectations rise. The agents who thrive long-term aren’t just the busiest; they’re the ones who stay sharp. That’s why professional development isn’t optional, it’s the edge that protects your business, strengthens your confidence, and ultimately serves your clients at a higher level.
EDUCATION AS AN INVESTMENT, NOT AN EXPENSE Investing in yourself through education is one of the most powerful decisions you can make in this industry. Every class you take adds another tool to your toolbox. Whether that’s stronger negotiation skills, better contract knowledge, improved communication, smarter marketing, or a deeper understanding of how to guide clients through complex decisions. The more you know, the more value you bring. And value is what sets professionals apart.
LEARNING OPPORTUNITIES CLOSE TO HOME Here at the REALTOR® Association of Sarasota and Manatee (RASM), we’re fortunate to have highquality classes and training opportunities right in our backyard. These aren’t just “check-the-box” courses, they’re opportunities to grow, collaborate, and learn alongside other professionals who care about doing the job the right way.
A SMARTER WAY TO LEARN IN 2026 RASM is also working on making it easier for you to grow in 2026. The Education Passport is more than a subscription, it’s a mindset shift. It’s an invitation to invest in yourself once, then take advantage of learning opportunities as often as you’d like. For one annual fee, you’ll unlock unlimited access to most RASM-hosted CE and professional development classes all year long. That means no per-class charges, no second-guessing whether a course is “worth it,” and no barriers to showing up and sharpening your skills. Learn more about the Education Passport here: www.MyRASM. com/EducationPassport.
RAISING THE STANDARD TOGETHER When we commit to improving our skills, we don’t just elevate ourselves, we raise the standard for our entire community. And that matters. Because when the industry standard rises locally, our consumers win. Our reputation improves. Our professionalism strengthens. And Sarasota-Manatee becomes known not only for beautiful homes and incredible lifestyles, but for REALTORS who are educated, prepared, and committed to excellence.
YOUR VOICE SHAPES RASM EDUCATION Have a class you’d love to see offered at RASM? Tell me! I truly want to hear what would help you most. Shoot me an email or send me a text. I’m all ears and ready to work for YOU! Contact me today at jennifersellsthecoast@gmail.com or 484-560-0809. •
26 | ELEVATE [ JANUARY 2026 ]
GLOBAL BUSINESS COUNCIL
Your Next Client Could Be Worldwide. Are You Prepared? By: Beth Beckert, Realtor®, The Keyes Company
A
s we step confidently into 2026, one truth has never been more clear: global real estate is no longer a specialty. It is a necessity. The world is open, the opportunities are real, and your global journey can begin now.
WHY GLOBAL. BECAUSE OPPORTUNITY HAS NO BORDERS Global real estate opportunities are present in every market. People relocate to the United States every day. Foreign-born residents move to new regions within the country. Americans are investing in real estate overseas at increasing rates. International retirees continue to choose the Suncoast for its lifestyle, climate, affordability, and safety. Still, many Americans are also choosing to retire abroad, which creates important outbound referral and partnership opportunities for real estate professionals. Whether clients are relocating from another country or preparing to move overseas for retirement, they need REALTORS® who understand currency matters, cultural differences, taxation requirements, visa categories, and how real estate practices vary from country to country. When you guide clients in these areas, you provide tremendous value, and you set yourself apart as a knowledgeable and trusted professional.
GLOBAL GOALS. WHAT THE GLOBAL BUSINESS COUNCIL IS ACCOMPLISHING The Global Business Council is more than a committee. It is a catalyst for education, connection, and opportunity. RASM Global continues to be recognized as an important force in global real estate education. Our programs empower real estate professionals to excel in serving international buyers, sellers, investors, and retirees. For the past three years, RASM has earned the NAR Platinum Global Achievement Award, placing our council within the top-performing global organizations in the nation. As we move through 2026, your Global Business Council will provide:
Country Spotlights that feature global market
insights, retirement trends, investment patterns, and cultural information. Cultural Nights that highlight traditions, cuisine, and lifestyle characteristics that influence the preferences of global clients. Trade Missions that help REALTORS® understand firsthand how to build relationships with Real Estate Associations around the world. Knowing when and where these missions take place allows members to participate and in person. Trade missions create opportunities for outbound referrals for Americans who wish to retire abroad and inbound referrals from foreign professionals whose clients are interested in the United States.
CULTURAL EXPERIENCES THAT INSPIRE GLOBAL CONNECTIONS One of the most enjoyable and meaningful parts of global engagement is experiencing the cultures that influence the lives, traditions, and real estate decisions of our international clients. The Global Business Council celebrates these rich cultural communities right here in our own Sarasota and Manatee area. We encourage our members to participate in these annual events as a way to learn, connect, and grow their professional relationships. These experiences are not simply festivals. They are real-life opportunities for REALTORS® to meet people from around the world, to practice cultural awareness, and to better understand what matters to the clients they may one day serve. Local cultural events include the Saint Barbara Greek Festival, the Venice Italian Feast and Carnival, the Colombian Festival, the Hungarian Festival, and German festivals and Oktoberfest celebrations. By attending events like these, REALTORS® gain insight into the lifestyles, values, and traditions that often guide the real estate choices of international buyers and sellers. Ongoing Strategic Partnerships with Florida REALTORS® Global, NAR Global, and International Real Estate Associations keep our members informed and positioned for success. Through multicultural outreach, international cooperation, and education-driven leadership, the Global Business Council provides tools, knowledge, and global connections that allow REALTORS® to thrive locally while thinking globally.
HOW GLOBAL AGENTS SERVE THEIR CLIENTS Global-minded real estate professionals serve their clients with skill, confidence, and cultural awareness. If you have assisted a foreign buyer or seller, we invite you to share your story. Your experience may encourage another member to explore global opportunities. Consider the following questions:
What unique knowledge did you contribute to the
transaction. How did your expertise guide your client. How did you navigate cultural differences or logistical challenges. Your global experience strengthens our entire Realtor community.
YOUR INVITATION TO STEP INTO THE WORLD Throughout 2026, we will continue to provide exceptional programming. These programs will include international spotlights, cultural experiences, trade missions, global education sessions, and the development of strong international partnerships. Whether you are experienced in global real estate or just beginning your journey, the Global Business Council is your pathway to growth. Join us. Engage with us. Grow with us. Your global success story begins with an email to global@myrasm.com. • myRASM.com | 27
YOUNG PROFESSIONALS NETWORK
A Fresh Start, Fueled by Purpose - What to Expect from YPN in 2026 By: Catherine Aganmayo, REALTOR® - Sarasota Gulf Coast Homes, Keller Williams on The Water
I
am so excited to be this year’s 2026 YPN Chair. As we head into the new year, there is strong momentum behind YPN, and we are approaching 2026 with clear intention and focus.
SETTING THE TONE AT YPN ADVANCE Our YPN leadership team recently attended YPN Advance in Orlando, and the experience truly set the tone for the year. This was not just a retreat. It was intentional time spent advancing our leadership skills, planning how to move our chapters forward, and learning from YPNers across the state who are doing an incredible job creating meaningful involvement within their associations. We returned inspired with a clear takeaway. The strongest YPN communities are those that stay grounded in their mission while creating experiences that are welcoming, engaging, and genuinely enjoyable to be part of.
KICKING OFF THE YEAR: TROLLEY TOUR AND LUNCH & LEARN We are kicking off the year on January 15th with our first Trolley Tour and Lunch and Learn. We will be exploring Lakewood Ranch resale homes and then gathering at the Lakewood Ranch Welcome Center for lunch and education on what is happening in this fast-growing, multi-generational community. Attendees will walk away with insights they can take directly back to their sellers, buyers, databases, or social media followers. Space is limited, and this event is expected to sell out, so be sure to RSVP early. YPN members receive a discounted rate, making now a great time to join if you are not already a member. We are so excited for the year ahead and cannot wait to show you what we have in store. Catherine Aganmayo, YPN Chair & Vannesa Poole, YPN Vice Chair 2026 •
BACK TO THE BASICS - WITH PURPOSE In 2026, we are taking YPN back to the basics in the best way possible. YPN is a member-driven organization, which means our focus is on helping real estate professionals grow, connect, and get involved, no matter where they are in their careers. And when we say young professional, we are not talking about age. It means young in the business, young at heart, open to learning, curious, motivated, and excited to grow. If that resonates, YPN is for you.
Trolley Tour to
Lakewood Ranch
WHAT MEMBERS CAN EXPECT IN 2026 Everything we do this year will reflect that mindset. Our goal is to create opportunities that feel intentional and accessible, while still being fun and valuable. Members can expect experiences that build confidence, strengthen connections, and provide takeaways they can apply directly to their business without feeling overwhelmed or out of place. At its core, YPN is about people and community. It is a space where peers can learn from one another, share wins and challenges, and build relationships that extend beyond a single event. There is no one right way to be involved. Whether you are attending for the first time, exploring what leadership looks like for you, or simply looking to build community, participation should feel easy and welcoming. 28 | ELEVATE [ JANUARY 2026 ]
THURSDAY JANUARY 15TH
10:00am
RASM South
2320 Cattlemen Rd Sarasota, FL
Register Online at www.MyRasm.com/YPN
RASM NEWS
Congratulations to the 2025 Endorsed C2EX Specialists By: Denise Ricciotti, RASM Professional Development Manager
T
he REALTORS® Commitment to Excellence (C2EX) program from the National Association of REALTORS® is an award-winning, web-based program that focuses on 10 areas of industry professionalism and leads to an endorsement from NAR. C2EX empowers REALTORS® to enhance and showcase their high levels of professionalism, giving them a distinct advantage in today’s highly competitive market. The program offers a personalized learning path that allows participants to assess their skills, identify growth opportunities, and track progress at their own pace. REALTORS® who earn their C2EX Endorsement will also satisfy NAR’s Code of Ethics training requirement for the current cycle.
Over 100,000 REALTORS® have already started their C2EX journey and are leveraging their learnings.
THE BASICS It’s not a certification, designation, or
course... it’s an Endorsement! The C2EX platform enables a mobile-friendly, self-directed online experience. You will be challenged to complete 10 competencies that are strategically designed to help you assess your knowledge and build expertise so you can optimize opportunities, best to serve your community and grow your busines. We commend each of these REALTORS® for their commitment to excellence and for setting an inspiring example for their peers. Congratulations on this remarkable accomplishment! For more inforamtion, click here: www.myrasm.com/c2ex/.
2025 ENDORSED C2EX SPECIALIST: Catherine Aganmayo James Agee James Ahearn Selina Bradley Etta Carter Brian Chapman
Heather Cristantiello Jennifer Eastburn Jerry Holston Daria Luczkowski Rachel McCoy Melinda Sanchez
Ashley Sanders Stephanie Soffer Johnny Sokhon Mindy Valdivia Janessa Vargas •
myRASM.com | 29
NEW FOR 2026 RASM PASSPORT ONE ANNUAL FEE Pay once and gain access to eligible RASM classes for the full calendar year.
ELIGIBLE CLASSES
Attend as many eligible CE and professional development sessions as you want with no per-class fees.
MEMBERS ONLY Exclusively for active RASM REALTOR® members.
EASY REGISTRATION Sign up through the Member Portal and select “Passport Member” at checkout.
SIMPLE AFFORDABLE PRICING FULL-YEAR
HALF-YEAR
JANUARY 1 - DECEMBER 31
JULY 1 - DECEMBER 31
$99
$50
FOR MORE INFO SCAN THE QR CODE OR GO TO
www.MyRASM.com/educationpassport
PROFESSIONAL DEVELOPMENT
RASM Global Business Council Celebrates International Excellence By: Denise Ricciotti, RASM Professional Development Director
T
he Global Business Council kicked off the holiday season in true global style, gathering at Café Epicure on December 9 for its annual Global Holiday Party. Members, Business Partners, and friends came together to celebrate another year of international growth, collaboration, and achievement within our Association. Each year, the Global Business Council Recognition Award honors members who go above and beyond in elevating global real estate in our region. This prestigious award is given to REALTORS® who demonstrate a strong commitment to integrating international business and continuing education into their practice, while also supporting the global initiatives of RASM, Florida REALTORS®, and the National Association of REALTORS®. These individuals aren’t just participating in global real estate; they’re shaping its future. By investing in education, strengthening international connections, and promoting cultural understanding, they help position our market as a thriving destination for global buyers, sellers, and investors. As we celebrate this year’s honorees, we also extend an invitation to our members: Do you have what it takes to be on next year’s winners list? The Global Business Council continues to grow, innovate, and lead. We encourage every member to get involved, stay curious, and take advantage of the many global opportunities available through RASM. CONGRATULATIONS TO OUR 2025 GLOBAL BUSINESS COUNCIL RECOGNITION AWARD WINNERS:
Beth Beckert Tami Cashi Lori Cashi Anne Cormier Aysegul Isha Demir Samira Easton Glo Reber Anita Lambert Debbie McHardy Carla Rayman Kidd Rita B. Smith Jozephina Wells
REALTORS® NEWLY DESIGNATED & CERTIFIED Accredited Buyer's Representative ABR® Theresa DiNapoli, KW Suncoast Ricardo S. Ortiz, Coldwell Banker Realty Kendel Leigh Sailer, Exit King Realty Gary David Wojciechowski, Wagner Realty At Home with Diversity® Molly Beers, RE/MAX Alliance Group Louis George Poberzyn, The Keyes Company Mindy J. Valdivia, SeaQuin Realty LLC Certified Waterfront Specialist (CWS) Sylvia Abdelsalam, KW Coastal Living II Jessica Adair, Marcus & Company Realty Craig Campbell, Dalton Wade Inc. Jeffrey Hinrichs, Michael Saunders & Company Jonna Humphries, Wagner Realty Cindy Jones, Duncan Real Estate, Inc. Jeffrey Maglione, Coldwell Banker Realty Kelly Mooney, Douglas Elliman Florida, LLC Drew Russell, Michael Saunders & Company Georgia Sotiriou, Weichert Realtors Hallmark Pro Pricing Strategy Advisor Gary David Wojciechowski, Wagner Realty Resort & Second Home Property Specialist Audra Lane, Preferred Shore LLC Sally Sweeney, Premier Sotheby's International Realty Short Sale & Foreclosure Resource Pamela Bailey, Coldwell Banker Realty James Hess, EXP Realty LLC Short Sale & Foreclosure Resource (SRES) Kendel Sailer, Exit King Realty •
myRASM.com | 31
Reach Further by Being a Leader Improve your leadership skills, meet like-minded agents, connect with a mentor.
Reach Further by Being a CLICK CLICKTO TO LEARN LEARN MORE MORE
APPLICATIONS OPEN JANUARY 7, 2026
APPLICATIONS CLOSE FEBRUARY 28, 2026
RASM NEWS
Congratulations to the 2025 Newly Certified Waterfront Specialists By: Denise Ricciotti, RASM Professional Development Manager
W
ith more than 70 waterways throughout Sarasota and Manatee, REALTORS® who understand the nuances of waterfront living are in especially high demand. Buying and selling waterfront property comes with unique requirements, from specialized criteria to critical knowledge every REALTOR® should have. The RASM Certified Waterfront Specialist (CWS) course is designed to prepare REALTORS® for success by exploring the opportunities, challenges, legal considerations, and common pitfalls of waterfront transactions. Offered twice each year at RASM, the next CWS course is scheduled for June. Learn more at myrasm.com/certified-waterfront.
CONGRATULATIONS TO THE 2025 NEWLY CERTIFIED WATERFRONT SPECIALISTS! Sylvia Abdelsalam Jessica Adair Craig Campbell Lori Carey Cheryl Carson Alysa Casorla Alexandra Chau Edward Curry John DellAmico Jennifer Elliott John Ferguson Debra Forkan Cindy Furtado Bradley Grubenhoff Jeffrey Hinrichs Jonna Humphries
Cindy Jones Malihe Karimi Justin Liggett Jeffrey Maglione Brandt Mathers David McHugh Faith Michael Kelly Mooney Jason Moore Linda Moore Kelli Movalson Catherine Palmer Roi Parker Christine Pope Jeff Richardson Martha Robel
Cathleen Roberson Drew Russell Caldwell Smith Brian Snyder Georgia Sotiriou Jamie Tillman Debra Vogler Shannon Welling •
myRASM.com | 33
JANUARY & FEBRUARY 2026
CALENDAR OF EVENTS WEDNESDAY, JANUARY 7 9:00 a.m.
Business Partner Orientation tSouth
THURSDAY, JANUARY 8 8:45 a.m.
Business Partner Membership Meeting oNorth
9:00 a.m.
Broker Breakfast tSouth
FRIDAY, JANUARY 23 8:30 a.m.
CREA Marketplace Meeting tSouth
8:30 a.m.
CREA Marketplace Meeting tSouth
9:00 a.m.
New Member Orientation North
1:30 p.m.
Fair Housing: Be the Change North
MONDAY, JANUARY 26 1:30 p.m.
Addendums: What Every REALTOR® Should Know tSouth
TUESDAY, JANUARY 27 FRIDAY, JANUARY 9
THURSDAY, FEBRUARY 19
8:00 a.m.
GRI 102, (Day 1 of 2) oNorth
5:00 p.m.
RASM After Hours Inner Compass iBrewing
FRIDAY, FEBRUARY 20 8:30 a.m.
CREA Marketplace Meeting tSouth
FRIDAY, FEBRUARY 27 8:30 a.m.
CREA Marketplace Meeting tSouth
MONDAY, JANUARY 12 9:00 a.m.
New Member Orientation tSouth
WEDNESDAY, JANUARY 28 8:00 a.m.
GRI 102, (Day 2 of 2) oNorth
TUESDAY, JANUARY 13 8:00 a.m.
GRI 101, (Day 1 of 2) North
11:30 a.m.
Commercial Market Update with Dr. Lawrence Yun tSouth
WEDNESDAY, JANUARY 14 8:00 a.m.
GRI 101, (Day 2 of 2) North
FRIDAY, JANUARY 30 8:30 a.m.
CREA Marketplace Meeting South
FRIDAY, FEBRUARY 6 8:30 a.m.
CREA Marketplace Meeting South
9:30 a.m.
Clarifying Service Animals iWebinar
WEDNESDAY, JANUARY 15 8:30 a.m.
Close Faster with Digital Signatures in Sabal Sign! tSouth
10:30 a.m.
YPN Trolley Tour: Resale of Lakewood Ranch tSouth
1:00 p.m.
Code of Ethics: Business Practices iWebinar
1:00 p.m.
Close Faster with Digital Signatures in Sabal Sign! North
MONDAY, FEBRUARY 9 8:00 a.m.
GRI 103, (Day 1 of 2) North
TUESDAY, FEBRUARY 10 8:00 a.m.
GRI 103, (Day 2 of 2) North
THURSDAY, FEBRUARY 12 FRIDAY, JANUARY 16 8:30 a.m.
2:00 p.m.
Spotlight on Costa Rica tSouth
FRIDAY, FEBRUARY 13 9:00 a.m.
Intro to Contracts tSouth
1:30 p.m.
Goal Setting tSouth
THURSDAY, JANUARY 22 10:00 a.m.
Fair Housing: Be the Change tSouth
1:30 p.m.
Code of Ethics tSouth
34 | ELEVATE [ JANUARY 2026 ]
LEARN ALL YEAR FOR ONE LOW PRICE - $99! Your Education Passport unlocks unlimited access to a wide range of RASM-hosted education designed to help you grow your knowledge, skills, and business.
RASM-hosted CE classes Professional development workshops
Business-building sessions Select non-CE classes at RASM North & South
Live instruction plus in-person learning opportunities
Online or hybrid formats when available
Discounts on select designations
CREA Marketplace Meeting tSouth
TUESDAY, JANUARY 20
NEW FOR 2026:
8:30 a.m.
CREA Marketplace Meeting tSouth
TUESDAY, FEBRUARY 17 9:00 a.m.
Code of Ethics North
1:30 p.m.
Core Law North
Registration is requested. See event calendar at: myrasm.com/calendar
& certification programs
FOR MORE INFO For further details and to purchase your RASM Passport, learn more at: www.myrasm.com/p/educationpassport
CALENDAR KEY: South 2320 Cattlemen Road, Sarasota, FL 34232 North 2901 Manatee Ave W, Bradenton, FL 34205 Hybrid Class offered online or at specified location. Webinar Class is only offered through webinar. Other Class or event is offered off site.
UPCOMING CLASSES UPCOMING CLASSES
BROKER BREAKFAST
Learn more at myrasm.com/calendar to register.
Thursday, January 8 9:00 a.m. - 11:00 a.m. [ South ] Join fellow RASM brokers for an exclusive in-person morning of networking, a hot breakfast, and practical tools to take back to your office. RASM Brokers Free, Non-CE.
NEW MEMBER ORIENTATION Monday, January 12 9:00 a.m. - 12:00 a.m. [ South ] Thursday, February 19 9:00 a.m. - 12:00 a.m. [ North ] A required 3-hour session for new REALTOR® members that provides essential resources, benefits, responsibilities, and Association guidelines to complete within 90 days of joining RASM. Members Free, Non-CE.
CODE OF ETHICS Thursday, January 15 1:00 p.m. - 4:00 p.m. [ Webinar ] Thursday, January 22 1:30 a.m. - 4:30 p.m. [ South ] Tuesday, February 17 9:00 a.m. - 4:30 p.m. [ North ] This class guides REALTORS® through the Code of Ethics, reinforcing professional standards and best practices to ensure integrity, fairness, and trust in every transaction. Members $10, 3 CE HRS.
FAIR HOUSING: BE THE CHANGE Thursday, January 22 10:00 a.m. - 12:00 p.m [ South ] Thursday, February 19 1:30 p.m. - 3:30 p.m [ North ] This essential Fair Housing course gives REALTORS® the knowledge to serve today’s diverse market confidently, avoid costly violations, and fulfill the NAR Fair Housing requirement for Cycle 8. Members $8, 2 CE HRS.
BUSINESS PARTNER ORIENTATION Wednesday, January 7 9:00 a.m. - 10:00 p.m. [ South ] Boost your visibility and make the most of your RASM Business Partner Membership with this orientation designed to help you connect, collaborate, and grow within our REALTOR® community. Members Free, Non-CE.
BUSINESS PARTNER MEMBERSHIP MEETING Thursday, January 8 8:45 a.m. - 10:00 a.m. [ North ] Join us for exclusive first access to 2026 sponsorship packages, event opportunities, and valuable networking to elevate your business. Members Free, Non-CE.
Designation or Certification Courses
GRI 101 Tues., Jan. 13 – Wed., - Jan. 14 8:00 a.m. - 5:30 p.m. [ North ] Elevate your professionalism and protect your business with GRI 101, a deep dive into ethics, legal essentials, and fair housing - giving you the advanced knowledge that sets top REALTORS® apart. Members $86, 8 CE HRS.
COMMERCIAL MARKET UPDATE WITH DR. LAWRENCE YUN Tuesday, January 13 11:30 a.m. - 1:00 p.m. [ South ] Start 2026 off strong as CREA welcomes NAR Chief Economist Dr. Lawrence Yun in person for a powerful commercial market update with critical economic insights and local data to help REALTORS® guide clients and grow their business. CREA Members Free, Non-CREA Members $5, Non CE.
CLOSE FASTER WITH DIGITAL SIGNATURES IN SABAL SIGN! Thursday, January 15 8:30 a.m. - 10:00 a.m. [ South ] Thursday, January 15 1:00 p.m. - 3:00 p.m. [ North ] Master Sabal Sign in Form Simplicity to simplify transactions, manage state-approved paperwork electronically, and close deals faster with streamlined workflows built for REALTORS®. Members Free, 2 CE HRS.
YPN TROLLEY TOUR: RESALE OF LAKEWOOD RANCH Thursday, January 15
10:35 a.m. - 2:30 p.m.
[ South ]
Join RASM YPN for an exclusive Lakewood Ranch trolley tour showcasing the community’s diverse resale market, price points, and buyer-driven features - plus networking and lunch included. YPN Members $15, Non-YPN members $25, NON-CE.
myRASM.com | 35 [ Continued on page 36 ]
UPCOMING CLASSES CONTINUED INTRO TO CONTRACTS
SPOTLIGHT ON COSTA RICA
Tuesday, January 20 9:00 a.m. - 12:00 p.m. [ South ] Strengthen your confidence and protect your deals with this essential intro class that helps REALTORS® master the fundamentals of real estate contracts. Members Free, Non-CE.
Thursday, February 12 2:00 p.m. - 4:00 p.m. [ South ] Explore Costa Rica’s real estate market with the Global Business Council, then wrap up the class with relaxed wine and cheese networking. Non-CE.
GOAL SETTING
CORE LAW
Tuesday, January 20 1:30 p.m. - 4:30 p.m. [ South ] Kick off 2026 with clarity and momentum in this Goal Setting class designed to help REALTORS® plan, focus, and elevate their business success. Members $15, 3 CE HRS.
Tuesday, February 17 9:30 a.m. - 12:30 p.m. [ Webinar ] This class reviews Florida real estate law, providing REALTORS® with essential legal knowledge to stay compliant and protect both their clients and their business. Members $10, 3 CE HRS. Non-CE.
ADDENDUMS: WHAT EVERY REALTOR® SHOULD KNOW Monday, January 26 1:30p.m. - 3:30 p.m. [ South ] Protect your clients and avoid deal-breaking surprises with this practical class on the addendums every REALTOR® should understand and use with confidence. Members $5, Non-CE.
GRI 102 Tue., Jan. 27 - Wed., Jan 28 8:00 a.m. - 5:30 p.m. [ North ] Jumpstart your real estate business with GRI 102, a powerful class that strengthens your contract knowledge and helps you build clear, achievable goals for long-term success. Members $86, 8 CE HRS.
AFTER HOURS NETWORKING Tuesday, January 27 5:00 - 7:00 p.m. [ Inner Compass Brewing ] An after-hours networking event where members can connect, share ideas, and grow their business while enjoying a relaxed social atmosphere. Members Free.
CLARIFYING SERVICE ANIMALS Friday, February 6 9:30 a.m. - 12:30 p.m. [ Webinar ] Learn how to confidently handle pet-related challenges in rentals, condos, and short-term stays so you can protect your clients, stay compliant, and avoid costly mistakes. Members $10, 3 CE HRS.
GRI 103 Mon., Feb. 9 - Tues., Feb 10 8:00 a.m. - 5:00 p.m. [ North ] GRI 103 equips REALTORS® with up-to-date finance insights, proven negotiation strategies, and critical legal guidance to better advise clients, protect transactions, and close with confidence. Members $66, 11 CE HRS.
36 | ELEVATE [ JANUARY 2026 ]
R E A L TO R S ® COMMITMENT TO E X C E L L E N C E
PUMP UP THE
VOLUME.
Ready to rock? C2EX can help you take it to the next level. Amp up your career at C2EX.realtor
MEMBERSHIP NEWS
RASM Membership Update By: Jessica Montague, Member Services Director
RASM MEMBERS NOW WITH Lauren L. Acosta, Fine Properties Kenneth Gage Anderson, KW Coastal Living III Forest Layn Balderson, Vue Realty, LLC Jennifer Barragan, Preferred Shore LLC Theodor James Beckert, The Keyes Company Ysabel Betancourt, Keller Williams On The Water Sarasota Shannon Book, Michael Saunders & Company Ruth Elva Bower, Grant Team Real Estate Nyelli Briceno, Grant Team Real Estate Jaya Rossman Brossard, Michael Saunders & Company Helen Y. Carlsen, The Keyes Company Debra L. Chaffee, Fine Properties Christine Claxton, EXP Realty LLC Courtney Diane Claxton, EXP Realty LLC Michael J. Cofrancesco, Jason Mitchell Real Estate Flo Michele Lynn Conn, Preferred Shore LLC Yolanda Evelyn Constantinou, Preferred Shore LLC Shannon L. Daniels, Ranch Realty Diana De La Cruz, Elevate Home Realty LLC Mayulis De la Cruz, Elevate Home Realty LLC Kerri Dewit, Michael Saunders & Company Danielle Marie Dietrich, Coldwell Banker Realty Agata Diggs, Leslie Wells Realty, Inc. Shane W. Doyle, Keller Williams Island Life Re Alexandra Dustin, Preferred Shore LLC Jeanne Lynn Egan, Coldwell Banker Realty Wendy Egan, Michael Saunders & Company Tom Gaskill, Coldwell Banker Realty Danielle D. Gladding, Danielle Gladding & Co. Realty Todd Alexander Golden, Keller Williams On The Water S McKenzie Gorskey, Old Florida Realty LLC David Marc Haller, RE/MAX Select Partners Desiree Veronique Hanright, Preferred Shore LLC Dillon Patrick Hegarty, Fine Properties Bradley Hill, Jason Mitchell Real Estate Flo Daniel Ivanov, Kona Realty Alison M. Kanter, Danielle Gladding & Co. Realty Dana Beth Kessous, Zota Properties LLC
Andria Kiel, Realty One Group MVP Robin Kollar, Wagner Realty Karen Lima, Bright Realty Gina Lively, Axen Realty LLC Laura Long, Real Broker, LLC Patricia Elizabeth Marlow, Exit King Realty Cheri Mazan Castro, Michael Saunders & Company Diana Merrin, LPT Realty, LLC Lana Moriece, The Agency Sarasota Amy Nadell, Coldwell Banker Realty Maria Osokina, Coldwell Banker Realty Debra Petritsch, KW Coastal Living II Isil Gumustas Pollack, Corcoran Dwellings Realty Paul William Pope, Michael Saunders & Company Jeffery Michael Prainito, Jason Mitchell Real Estate Flo Charles Ratliff, Excelsior Real Estate Corp of Siesta Key Jessica Reeves,Ranch Realty Alexander Eugene Rider, Coldwell Banker Realty Jennifer L. Ryan, Jenna Ryan Realty, LLC Ian Shannon, Preferred Shore LLC Matthew Lewis Sharp, KW Suncoast Amber N. Smith, Preferred Shore LLC Kimberly Kaye Stanford, Realnet Florida Real Estate Whitney Zora Stetler, RE/MAX Select Partners Christopher Takeda, Premier Sotheby's International Realty Tracy Teutsch, Call It Closed Intl Realty Jessica Verhelle, KW Coastal Living III Kathleen Wagenhauser, PMI Southwest Florida Samuel G. Watkins, All Brokers Realty, Inc. McKenzie Weirich, The Shoreline FL Realty LLC John Wilcher, RE/MAX Alliance Group Sylvia Wilk, Preferred Shore LLC Kay Winefordner, Dalton Wade Inc. •
myRASM.com | 37
[ Continued on page 38 ]
MEMBERSHIP NEWS NEW DESIGNATED REALTORS®
Michael Bone, Christopher Alan Realty, LLC David Ellis Courtney, IAD Florida LLC Mayulis De la Cruz, Elevate Home Realty LLC Jennifer Draper, Real Broker, LLC Danielle D. Gladding, Danielle Gladding & Co. Realty Jeffrey M. Jones, KW Elevate Luxury Ryan Mark Peterson, Century 21 AllPoints Realty Matthew Benjamin Rosenbaum, The Urban Group, Inc.
NEW REALTORS® Christina Adams, RE/MAX Alliance Group Raiza Aguilar, Preferred Shore LLC Melissa Ann Anderson, Preferred Shore LLC Sarah Josephine Autry, The Keyes Company Tessa Nicole Baker, KW Suncoast Marian Elizabeth Ballins, Realty One Group MVP Lisa Michelle Blakeney, Coldwell Banker Realty Jeffrey Paul Brown, Coldwell Banker Realty Madison Brown, Michael Saunders & Company Robert Anthony Bruno, RKW Button Nicholas Couturier, Emerald Realty True Partners Joanna Dabrowski, Dalton Wade Inc Amanda Dlugos, Coldwell Banker Realty Gregory Dudley, KW Coastal Living III Jordan Marie Eslinger, Eslinger Realty Inc Deborah L Espinoza, Premier Properties of SRQ LLC Marcus Faufata-Pedrina, EXP Realty LLC Mark E. Federowski, Marcus & Company Realty Nicholas Paul Foerster, All County Prop Mgmt Pros Paul Charles Fournier, Preferred Shore LLC Veronica Fox, Dalton Wade Inc. Fidan Ghoulami, Keller Williams On The Water S Robert F. Goldt, KW Coastal Living Dale Joan Guenther, Charles Rutenberg Realty Inc Austin James Halliday, Halliday Properties (Florida), Llc Brandon Hobbs, Gulf Sands Realty, LLC Alexis Hurley, EXP Realty LLC Oscar Jimenez Romero, Paradisus Realty Group CO Destiny Jones, EXP Realty LLC Olga Kaminska, Core Realty Associates, Inc. Dmitri Katzman, Dave Jones Realty, LLC Faith Kraft, EXP Realty LLC Illarion Krotenko, SVN Commercial Advisory Group Robert Kuech, Keller Williams On The Water Peter Lacombe, Fine Properties Audra Lane, Preferred Shore LLC Janine Marie Leone, RE/MAX Alliance Group Lisa Lococo, Keller Williams On The Water S Carlo Peter Lombardi, Preferred Shore LLC Aleyah Marie Lopez, Exit King Realty Eliezaire Louis, KW Suncoast Alina Lozytska, KW Coastal Living III James Robert Mahnken, Machado Property Pros Bettsy Teresa Marquetti Alvarez, Fidata Real Estate LLC Carol McCloskey, Keller Williams On The Water S Carmen Barbara Narsete, Exp Realty LLC Melissa Anne Neal, House Match
38 | ELEVATE [ JANUARY 2026 ]
Stacianne Arleigh Nieding, Michael Saunders & Company Craig T. O'Rourke, LPT Realty, LLC Patricia Janet Ramirez, Exit King Realty Elisa Rillen, KW Suncoast Carina Lauren Rosa, Tampa TBI Realty LLC Nolvia Schwarz, EXP Realty LLC Scott Winthrop Shields, Coldwell Banker Realty Isel F. Sisson, Real Broker, LLC Brittany Skinner, Keller Williams On The Water S Samuel Sperduti, Coldwell Banker Realty Caitlin M. Sweinsberger, RE/MAX Alliance Group James E. Tiernan, Keller Williams On The Water S Marybeth S. Tvaroch, Charles Rutenberg Realty Inc Aimy Lam Van, Keller Williams On The Water S Patricia Wegner, Dalton Wade Inc Brianna Ilona Weitzel, KW Coastal Living III Tesha J. Wood, Align Right Realty SRQ Opulence Anna Yavdyk, Palm Paradise Realty Group John Steven Zaharakis, Coldwell Banker Realty Maleea Kamasiri Zeto, Homes By West Bay Realty •
ADD THE “CERTIFIED WATERFRONT SPECIALIST” TO YOUR BRAND
BECOME AN EXPERT IN WATERFRONT PROPERTY With over 70 Sarasota and Manatee waterways, REALTORS® with waterfront background and experience are in high demand. Dive deep into topics that are specific to this specialty and become a Certified Waterfront Specialist and expert.
Reach Further with RASM’s Certified Waterfront Specialist
Reach Further with a local LEARN MORE AT MYRASM.COM/CWS waterfront certification. LEARN MORE AT MYRASM.COM/CWS
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MEMBERSHIP NEWS NEW BUSINESS PARTNERS COASTAL PURE AIR, LLC 62501 Cattleman Rd, Unit 1308 Sarasota, Florida 34232 Representative: Andrew Smith Email: andrews7412@hotmail.com Coastal Pure Air, LLC specializes in professional odor remediation and advanced indoor air quality solutions in Sarasota, FL, and surrounding communities. Our core mission is to eliminate stubborn odors and pervasive irritants from your property, creating a truly fresh environment.
ENVIRO SHIELD PEST SOLUTIONS LLC 2164 Bougainvillea St Sarasota, Florida 34209 Representative: Paul Papin Email: PaulPapin7@gmail.com Protecting our environment while offering pest solutions that promote growing a healthy ecosystem for the future.
ETERNAL MEDSPA 4049 Clark Road Sarasota, Florida 34233 Representative: Jason Dangel Email: jason.dangel@eternal-medspa.com At Eternal MedSpa, we’re redefining wellness and beauty through cutting-edge, non-invasive aesthetic treatments designed to help you look and feel your best. Located in the heart of Sarasota, Florida, our modern medspa blends medical expertise with a personalized, client-first approach.
HOMES.COM 501 S 5th St Richmond, Virginia 23219 Representative: Maguire LaFave Email: mlafave@homes.com Trusted By over 100 Million Home Buyers. Only Homes.com connects you directly to the person that knows the most about a property for sale, the listing agent.
LAMB TREE CARE 4411 Bee Ridge Rd Suite 150 Sarasota, Florida 34233 Representative: Stephanie Lamb Email: info@lambtreecare.com Since 1990, Lamb Care Tree Service has specialized in tree care services for clients in Sarasota County, Manatee County, and Hillsborough County. Thanks to our years of experience, our knowledge of trees, and our ownership of all the highest quality equipment, we can perform any tree service you need.
LENDUFINANCE 2425 Fruitville Rd Sarasota, Florida 34237 Representative: Flavia Portal Email: flavia.portal@lendufinance.com Licensed in 47 states and backed by more than 25 years of industry experience, Flavia Portal and the LendUFinance Team are dedicated to guiding you through every step of your home financing journey.
MOVE IN READY CLEANING SERVICES, LLC 5816 Maidenstone Way Palmetto, Florida 34221 Representative: Erica Contreras Email: admin@moveinreadyclean.com Welcome to Move In Ready Cleaning Services, LLC, where cleanliness meets excellence! We are more than just a cleaning company; we are your trusted partner in creating spotless spaces that leave lasting impressions.
PRO ROOFING SERVICES OF FL 1006 57th St E Bradenton, Florida 34208 Representative: Eric Teallow Email: lyss@proroofingfl.com For over 35 years in Florida we’ve specialized in professional installation of Tile, Metal, and Shingle roofing systems around Manatee and Sarasota Counties.
SEASIDE HOME INSPECTIONS 1114 4th St W Palmetto, Florida 34221 Representative: Josh Jordan Email: jjordan@seasideinspections.com Joshua C. Jordan is a Palmetto, FL Certified Professional Inspector® and certified by the International Association of Certified Home Inspectors® (InterNACHI®) serving Palmetto, and Holmes Beach (and the surrounding areas).
SHACK SHINE 315 Blackbird Ct Bradenton, Florida 34212 Representative: MacKenzie Brown Email: mackenzie.brown@shackshine.com Looking for a reliable and effective way to enhance your home’s appearance in Sarasota? Our expert team provides top-quality power washing, window cleaning, and roof cleaning services that will leave your home sparkling.
THINKQ INC 2610 Twin Rivers Trl Parrish, Florida 34219 Representative: Kamila Kowalska Email: Kamila.Kowalska@Cssiservices.com We help REALTORS® bring extra value to their clients who own or invest in commercial or rental properties. When you partner with us, you stand out as a trusted advisor who helps clients maximize returns, and deepening client relationships. myRASM.com | 39
Reach Further
TM
and Soar to New Heights.
RASM’s programs, services and resources will take you there. Education + Networking + Advocacy Professionalism + Resources 40 | ELEVATE [ JANUARY 2026 ]
2025 ANNUAL SPONSORS PLATINUM
GOLD
SILVER
BRONZE
MISSION Empowering the success of REALTORS® and protecting private property rights.
VISION Professionalism elevated and communities strengthened.
2 20 17 15 470+ 8,500+
counties employees committees directors
affiliates
realtor® members
FLORIDA REALTORS® PAC (2024)
3,035 47 $315,987 members invested in florida realtors® pac
major investors
invested into rpac by rasm members in 2023
38
#
largest local association in united states
2026 LEADERSHIP TEAM
7
# david crawford president
anita lambert
president-elect
julia montei
vice president
derek patti
treasurer
past president
42,000 79,226 $45,000 $
raised for the foundation in 2025
RASM SOUTH
in florida
debi reynolds
$
2320 Cattlemen Road, Sarasota, FL 34232
largest local association
RASM NORTH
in scholarships awarded in 2025 donated to local charities in 2025
2901 Manatee Avenue W., Bradenton, FL 34205
www.myrasm.com • (941) 952-3400
PHONE: (941) 952-3400 FAX: (941) 952-3401
www.MyRASM.com
EXPANDED REPORTS Sarasota and Manatee Counties
November 2025 Reach Further With The Market. For more detailed reports, visit myrasm.com/statistics
Monthly Distressed Market - November 2025 Single-Family Homes Sarasota County
Closed Sales
November 2025
November 2024
Percent Change Year-over-Year
560
433
29.3%
$457,495
$493,750
-7.3%
2
5
-60.0%
$375,000
$385,000
-2.6%
2
1
100.0%
$348,500
$230,000
51.5%
Traditional Median Sale Price Closed Sales Foreclosure/REO Median Sale Price Closed Sales Short Sale Median Sale Price
2021
2022
Traditional
2023
Foreclosure/REO
2024
2025
Short Sale
100% 90%
Closed Sales
80% 70% 60% 50% 40% 30% 20% 10% 0%
J FMAM J J A S ON D J FMAM J J A S ON D J FMAM J J A S ON D J FMAM J J A S ON D J FMAM J J A S ON
$1200K
Median Sale Price
$1000K
$800K
$600K
$400K
$200K
$0K
J FMAM J J A S ON D J FMAM J J A S ON D J FMAM J J A S ON D J FMAM J J A S ON D J FMAM J J A S ON
2021
2022
2023
2024
2025
Produced by Florida REALTORS® with data provided by Florida's multiple listing services. Statistics for each month compiled from MLS feeds on the 15th day of the following month. Data released on Friday, December 19, 2025. Next data release is TBD.
44 | ELEVATE [ JANUARY 2026 ]
Monthly Distressed Market - November 2025 Single-Family Homes Manatee County
Closed Sales
November 2025
November 2024
Percent Change Year-over-Year
544
635
-14.3%
$487,983
$430,000
13.5%
3
0
N/A
$260,000
(No Sales)
N/A
1
0
N/A
$385,000
(No Sales)
N/A
Traditional Median Sale Price Closed Sales Foreclosure/REO Median Sale Price Closed Sales Short Sale Median Sale Price
2021
2022
Traditional
2023
Foreclosure/REO
2024
2025
Short Sale
100% 90%
Closed Sales
80% 70% 60% 50% 40% 30% 20% 10% 0%
J FMAM J J A S ON D J FMAM J J A S ON D J FMAM J J A S ON D J FMAM J J A S ON D J FMAM J J A S ON
$1600K $1400K
Median Sale Price
$1200K $1000K
$800K $600K $400K $200K $0K
J FMAM J J A S ON D J FMAM J J A S ON D J FMAM J J A S ON D J FMAM J J A S ON D J FMAM J J A S ON
2021
2022
2023
2024
2025
Produced by Florida REALTORS® with data provided by Florida's multiple listing services. Statistics for each month compiled from MLS feeds on the 15th day of the following month. Data released on Friday, December 19, 2025. Next data release is TBD.
myRASM.com | 45
Monthly Distressed Market - November 2025 Townhouses and Condos Sarasota County
Closed Sales
November 2025
November 2024
Percent Change Year-over-Year
226
235
-3.8%
$330,000
$374,900
-12.0%
0
1
-100.0%
(No Sales)
$154,700
N/A
2
0
N/A
$242,000
(No Sales)
N/A
Traditional Median Sale Price Closed Sales Foreclosure/REO Median Sale Price Closed Sales Short Sale Median Sale Price
2021
2022
Traditional
2023
Foreclosure/REO
2024
2025
Short Sale
100% 90%
Closed Sales
80% 70% 60% 50% 40% 30% 20% 10% 0%
J FMAM J J A S ON D J FMAM J J A S ON D J FMAM J J A S ON D J FMAM J J A S ON D J FMAM J J A S ON
$600K
Median Sale Price
$500K
$400K
$300K
$200K
$100K
$0K
J FMAM J J A S ON D J FMAM J J A S ON D J FMAM J J A S ON D J FMAM J J A S ON D J FMAM J J A S ON
2021
2022
2023
2024
2025
Produced by Florida REALTORS® with data provided by Florida's multiple listing services. Statistics for each month compiled from MLS feeds on the 15th day of the following month. Data released on Friday, December 19, 2025. Next data release is TBD.
46 | ELEVATE [ JANUARY 2026 ]
Monthly Distressed Market - November 2025 Townhouses and Condos Manatee County
Closed Sales
November 2025
November 2024
Percent Change Year-over-Year
186
162
14.8%
$309,000
$309,945
-0.3%
2
0
N/A
$146,934
(No Sales)
N/A
1
1
0.0%
$320,000
$285,000
12.3%
Traditional Median Sale Price Closed Sales Foreclosure/REO Median Sale Price Closed Sales Short Sale Median Sale Price
2021
2022
Traditional
2023
Foreclosure/REO
2024
2025
Short Sale
100% 90%
Closed Sales
80% 70% 60% 50% 40% 30% 20% 10% 0%
J FMAM J J A S ON D J FMAM J J A S ON D J FMAM J J A S ON D J FMAM J J A S ON D J FMAM J J A S ON
$800K $700K
Median Sale Price
$600K $500K
$400K $300K $200K $100K $0K
J FMAM J J A S ON D J FMAM J J A S ON D J FMAM J J A S ON D J FMAM J J A S ON D J FMAM J J A S ON
2021
2022
2023
2024
2025
Produced by Florida REALTORS® with data provided by Florida's multiple listing services. Statistics for each month compiled from MLS feeds on the 15th day of the following month. Data released on Friday, December 19, 2025. Next data release is TBD.
myRASM.com | 47