LOUPE
A Snowfall's Chance ...
The Premier Jewelers Cooperative
RJO New(s)
THE GROWTH OF RJO over the past few years has been significant—both in the number of members and vendors, and in the dollars spent within the group. I’m confident much of this growth stems from listening to members’ needs and continually evaluating the products and services we offer.
I want to assure you we focus on doing just that every day. But in addition to building on the tried and true, we are also bold enough to venture into new areas. Looking back over the first few months of this year, I can’t recall a time when RJO had so much “new” to offer. One of the biggest new(s) came at the start of the year, when our Board President stepped down after 21 years and welcomed a new President to lead the way. The transition was smooth, heartfelt, and successful.
Smaller new(s) will be featured at our Summer Buying Show, where we’re expanding our Bench Jeweler Experience, offering a Foundation Game Night, and introducing the RJO Gem Quest Kids Camp Adventures. Created for kids ages 7–12, the camp serves as both an introduction to the world of jewelry and an opportunity for parents to enjoy a more relaxed networking environment while exploring the Show floor.
The Bench Jeweler Experience builds on smaller offerings from previous Buying Shows. This expanded version runs throughout the weekend
and incorporates live demonstrations, expert insights, and more hands-on learning.
Foundation Game Night delivers an evening of fun and games. Tickets cover appetizers, a drink, and participation in all games and activities. Proceeds support the mission of the RJO Foundation.
Our new initiatives continue even after the Summer Buying Show. This fall, we will again partner with GIA and Jewelers Mutual to offer a four-day Colored Stone & Pearl Grading lab, November 4–7, at the Jewelers Mutual facility in Neenah, WI. We are also excited to launch the RJO Management Development Program (MDP) at the end of September. This 2.5-day immersive boot camp is designed to enhance management skills and foster leadership growth within RJO stores. You can read more about the MDP and its presenter, Optimum Retail Solutions, elsewhere in this issue.
I’m excited about these initiatives, and I hope you are too.
Wishing you strong spring sales and a smooth transition into summer.
Sarah Streb RJO CEO
RJO Board News
THREE OPEN SEATS ON THE RJO BOARD of Directors are up for re-election. The application deadline has passed. Candidate introduction packets were sent to the membership for review and voting last week, with ballots due June 2.
VENDOR OF THE YEAR VOTING ended on Friday, May 16. We look forward to announcing the winners at the Member/Vendor Joint Breakfast at the RJO Summer Buying Show in Schaumburg!
S E R V I C E S
Centralized Billing
Patronage Dividend
RJO Website (rjomembers.com)
Buying Shows (Summer/Winter)
In the Loupe – RJO’s newsletter
RJO Exclusive on Facebook
Educational Seminars (at the Buying Shows)
Member-to-Member Incentive Program (Recruitment Program)
Organized Buying Trips to Antwerp and IdarOberstein
RJO Directory
Travel Vouchers at Shows (offered at varying times)
Free Hotel Room Incentive (at the Buying Shows)
RJO Informational Email Blasts
Purchase Vouchers (at the Buying Shows)
RJO Membership Certificate
RJO Next Gen and RJO Succession Experiences
JewelConnect, RJOmeet.me, and RJOCustomHatch
Scholarship Opportunities (from the RJO Foundation)
From RJO’s Facebook Page
THE MEMBERS-ONLY RJO EXCLUSIVE PAGE ON FACEBOOK hosts a variety of interesting discussions every day. Here is an edited exchange from the middle of April.
Post: For RJO's Summer Buying Show in Schaumburg, into which airport should we fly?
Reply One: O'Hare International Airport (ORD) is closer at 14.2 miles away. Chicago Midway International Airport (MDW) is 31 miles away.
Reply Two: Love it when retailers are already planning for the Show.
Reply Three: O’Hare, definitely!
Reply Four: Midway was cheaper for us. I would definitely price it out.
Reply Five: O’Hare is the best. We are booked and ready to go!
Reply Six: As someone who lives in the area, I would highly recommend O'Hare over Midway. An Uber from Midway is going to be an hour and costs around $80 to $100.
Reply Seven: O'Hare is 15 miles away. Midway may be cheaper airfarewise, but to get to Schaumburg it will cost you, either for a cab or an Uber.
Reply Eight: O’Hare ... it's so much closer.
Reply Nine: O'Hare was more expensive to fly into.
Reply Ten: Just to echo everyone else, I’ve lived in downtown Chicago for nine years now, and I have paid double the airfare ticket price in order to avoid Midway. I'd go United and O'Hare every day of the week, even with construction on the Kennedy Expressway.
RJO Foundation Names Spring 2025 Scholarship Winners
THE RJO FOUNDATION SCHOLARSHIP PROGRAM provides scholarships and grants to RJO retail owners, vendor owners and their employees. The Foundation will continue its fundraising efforts for education in the jewelry industry through the generosity of our members and vendors during our buying show campaigns.
The RJO Scholarship Committee met recently to award spring Scholarship funds, awarding $18,490 to 15 RJO members, named below. To date, the RJO Foundation has granted more than $156,000 to 205 members.
Renee Bloch JF Kruse Jewelers
Lisa Dumstorff Becker Jewelers IL
Madison Evans Green Brothers Jewelers
Dawn Godoy R & N Jewelers
Jamie Harrington Parkers’ Karat Patch
Layla Harrison Cartersville Jewelry Exchange
Tamra Jutting Moses Jewelry
Mia Jernigan Vaughan’s Jewelry
Loralee Korzeniowski Beeghly and Company
Emma Martinez Authentic Gem Imports
Keith Parker Wrights Jewelry
Carol Serrano CMS Fine Jewelers
Morgen Smith Legend Jewelers
Cortnay Thayer Kiger Fine Jewelry
Claudia Wine Erica’s Jewelry
RJO Launches Management Development Program (MDP)
RJO IS LAUNCHING THE RJO Management Development Program (MDP), an immersive boot camp (September 22-25, 2025) sponsored by Jewelers Mutual and presented by Optimum Retail Solutions (ORS). MDP is designed to boost management skills and foster leadership growth within RJO stores.
“We are excited about MDP and have big hopes for this program,” says Vince Rath of ORS. “One of the things I’ve been disappointed about in our industry is the lack of formal training for managers. Most of us have learned how to do what we do through trial and error. When we met (RJO CEO) Sarah Streb and (RJO COO) Sabrina Smead, we began to see the potential for a partnership. So, for nearly two years, we’ve discussed and brainstormed what it would look like, and MDP was born. My goal is this becomes an accredited education program with industry credibility and visibility. I’d like the industry to recognize an RJO MDP graduate as a ‘cut above’ the rest of the field because of the training they’ve received.”
Created in partnership with ORS and guided by a steering committee of RJO retailers, this program addresses the real needs of our members. The program will be divided into three phases, starting with Phase One, which focuses on core management principles like effective communication, team development, performance and conflict management, problem-solving, planning, and financial oversight.
The later phases will build on these skills, introducing more advanced leadership strategies.
“The curriculum was written by people who have actually done the work they’re teaching,” says Rath. “Every person on our team has made their living selling jewelry and teaching others to do the same. They’ve also done this at senior levels, so they understand tactics and philosophy—the how and why. That’s important because there are nuances in the material, the role plays and examples, and scenarios that are real-life situations.”
Only 60 spots are available, and registration is now open. Once the spots are filled, a waitlist will be created. The cost for Phase One is $1,495, plus travel and lodging, which includes pre-work instruction, onsite training, course materials, quarterly follow-ups, and food and beverages during the event. The Hyatt Lodge Oak Brook Chicago will serve as the event venue.
Click here for the MDP Registration Form.
Read more about ORS in the Vendor Profile on page 7. For any questions about MDP, contact Sarah Streb or Sabrina Smead.
RJO Announces Three Key Leadership Promotions
ON MAY 8, RJO ANNOUNCED the internal promotion of three outstanding team members to key leadership positions. These promotions reflect RJO’s commitment to recognizing and cultivating talent from within, as well as its confidence in the leadership, vision, and dedication these individuals bring to their new roles.
“Each of these team members has demonstrated exceptional skill, strategic thinking, and a deep commitment to RJO’s mission,” said Sarah Streb, CEO of RJO. “We are excited to see them step into these new roles as we continue to expand and evolve.”
Connie Miller has been promoted to Chief Financial Officer (CFO)
Sabrina Smead has been promoted to Chief Operating Officer (COO)
Emily DeWitt has been promoted to Assistant Financial Manager
Meet Erika Godfrey, Your RJO Rock Tour Co-Host
WITH MORE THAN A DECADE of Rock Tour trips under her belt, Erika brings a deep love of European travel, a keen eye for exceptional stones, and a true passion for connection to every tour she leads.
“It took me three years to take the leap,” says Erika, “I was worried about time, cost, and whether our customers would even care. But I’ll tell you—it’s been worth every moment! The relationships with fellow retailers and vendors make each trip feel like a homecoming.
From navigating cobblestone streets to hand-selecting diamonds with clients in mind, Erika understands the heart of this journey—building relationships, discovering beauty, and finding inspiration in every detail. As a jeweler herself, she knows firsthand how impactful this experience can be for both your business and your personal growth. Have a question, need a local recommendation, or want to know which city has the best pastries? Erika’s your go-to. With her warm energy and years of experience, she’s here to help you make the most of your Rock Tour experience. This year’s trip—October 6 through October 16—starts
in Antwerp, Belgium, where you’ll gain VIP access to top vendors in the Diamond District, including Fischler Diamonds, Star Solitaire, IGC Jewelry, Shivani Gems, Horizon Diamonds, and S. Vinodkumar. The tour then heads to Florence, Italy, where you can immerse yourself in the rich history, art, and culture of the city. Plus, you can sign up for an optional RJO Exclusive one-day trip to Arezzo, the “City of Gold,” with Oro International. In Arezzo, you’ll witness Italian goldsmith artisans perfecting their craft and enjoy a delightful local lunch.
"Despite travel hiccups, jet lag (and never forgetting my makeup!), this journey is all about discovering beauty and adventure," she says. "I wouldn't trade it for anything. I advise you come with energy, an open heart, and maybe an empty suitcase. You'll definitely need room for all the chocolates and perfumes you'll want to bring back."
Get ready for a journey you’ll never forget— Erika and her co-host Jodi Flaherty can’t wait to travel with you. Visit the RJO website to explore the vendor partners for the RJO European Rock Tour and check out the full itinerary. You can also read testimonials from past travelers to see why they rave about this unforgettable experience!
Click here to learn more and here to sign up!
RJOmeet.Me: Your Always-On Virtual Buying Assistant
By Andy Boundy MyStore.Jewelry
IF YOU’VE BEEN WITH RJO for a while, you probably know about RJOmeet.Me—but it’s worth revisiting this invaluable RJO asset. It’s designed to keep business within RJO, benefiting everyone!
RJOmeet.Me is your 24/7 digital, RJO-only marketplace—like a continuous Buying Show that never closes. It gives RJO retailers the freedom to browse vendors, discover new products, and connect with the right suppliers whenever it’s convenient.
With thousands of sample items, downloadable catalogs, and tools to help you locate your sales rep, contact info, and more, RJOmeet.Me simplifies your RJO-buying research. You can search by keyword to uncover unique product lines, merchandising ideas, or specific items to enhance your store’s offerings. It’s truly a powerful tool for research and purchasing. Looking for something ready to go? Just use the “Vendor Request” feature by uploading a photo or adding a description of what you’re searching for. Vendors can respond directly through the platform or via your contact information (only if you choose to share it). It works a bit like a social post, but with a powerful advantage: RJOmeet.Me instantly notifies all relevant vendors, helping you get faster, more targeted responses.
Integrated with RJOmembers.com
Accessing RJOmeet.Me is now easier than ever. It’s directly linked to your RJOmembers.com account, giving you one-click access. While RJOmembers.com handles your administrative needs, RJOmeet.Me
Crunchy Romaine Salad
1 cup walnuts
1 package ramen noodles, without flavor pack
4 tablespoons butter
1–2 heads romaine lettuce
1 stalk broccoli, chopped
4 green onions, chopped
1 cup vegetable oil
focuses on marketing and vendor connections. Together, they form a robust ecosystem of tools and resources built for RJO members.
More Than Social Media
Facebook is useful for discussions, but not all of RJO’s 200+ vendors are active there. That’s where RJOmeet.Me truly shines; it lets you message vendors directly through the platform. Whether you’re requesting an item, advice, or vendor input, RJOmeet.Me often connects you faster and more efficiently than social media platforms can.
Retailers don’t want to be bombarded with marketing emails and calls, and we get it. Vendors understand, too. Still, the companies you do business with need a way to share important updates. That’s why RJOmeet.Me includes a smart messaging system. Simply click “Messages” to get started and keep your inbox and phone free for other things.
Connects with RJOCustomHatch
If you’re an RJOmeet.Me user and also have an active account on RJOCustomHatch.com (using the same email address), you can connect your accounts. Logging into RJOmeet.Me will also allow one-click access to your Custom Hatch portal. This makes it easier to use both platforms, but be aware they serve different purposes. Custom Hatch is perfect for requesting vendor quotes on custom projects.
With a connected ecosystem, simple log ins, powerful product and service search, vendor requests, messaging, referrals, and more, RJO gives you a great tool for growing your business. Log in today—either directly at RJOCustomHatch.com or through RJOmembers.com—and click the “RJOmeet.Me” link.
Joanna Gruver Jo & Co Jewelers Wirtz, VA
½ cup sugar
½ cup red wine vinegar
1 tablespoon soy sauce
Salt and pepper to taste
Sauté crunched-up ramen noodles and walnuts in butter until lightly browned. Drain on paper towels. Tear lettuce and top with chopped green onions and chopped broccoli. Mix vegetable oil, sugar, vinegar, soy sauce, and salt and pepper to make dressing. Top salad with noodle mix and toss well with dressing. Serves 6–8. If you want to make a day in advance, substitute hearts of romaine lettuce with two additional heads of broccoli.
Vendor Profile
Optimum Retail Solutions (ORS): Personalized Service and Support for Independent Jewelers
THIS PAST MARCH, A MEMBER POSTED the following question on RJO’s Facebook page: “Has anyone sent an employee to the RJO Management Development Program (MDP)? Thoughts?”
The first reply was from RJO, noting the program was new, with the first one launching in September. More than a dozen members chimed in enthusiastically, sharing about their past RJO experiences and how excited they were about the upcoming MDP. This is one such example: “I am signed up to go. Can’t wait! ORS has an amazing wealth of knowledge and shows you how to use what you have learned in the store!”
The “ORS” referenced here is Optimum Retail Solutions, an RJO vendor leading the MDP. According to ORS’ Vince Rath, this initiative supports the company’s mission of “providing comprehensive, personalized service and support to the independent jeweler.”
“My wife, Christy, and I started ORS in 2014 while living in Salt Lake City, UT,” says Vince. “We own the company and work alongside six wonderful team members. Our daughter, Sarah, handles all the administrative stuff, while Tim, Guy, Dayna, Jack, and Jessica are consultants who work directly with retailers. Collectively, our team brings nearly 200 years of experience in the fine jewelry industry.”
Vince says ORS provides management training, leadership development, and operational improvement for jewelry retailers. Everyone on the ORS team has deep experience leading retail jewelry teams at the senior level, and most have experience in both corporate and independent environments, so they are familiar with the disciplines and structure of the large companies and are able to tailor them to the personalities of the independent retailer.
“The result,” says Vince, “is independents benefit from corporate-level structure and discipline, while maintaining their unique character, agility, and personal touch.”
He adds, “We help retailers improve execution in areas such as sales and sales management, special event performance, recruiting, interviewing and hiring, strategic planning, and much more. We also offer communication and conflict management training, as I’m a certified trainer for the Myers-Briggs Type Indicator (MBTI) and the Conflict Dynamics Profile. Our consultant Dayna holds a certificate from the Society for Human Resource Management, and Tim and Guy are highly experienced in financial analysis, pro forma modeling, and related services.”
Vince says ORS had been a Continental Buying Group member for a few years prior to joining RJO, and many of ORS’ clients told him to look into RJO because of the character of the executive team and the personality of the membership.
“They were right,” he says. “It’s been an amazing two years. I think my favorite part is building the relationship with the client. Most of our clients have been with us for several years. We become part of the team, and I enjoy that very much.”
Internally, the ORS team experiences the occasional bump—but nothing too serious.
“I’m a big Kansas City Chiefs fan,” says Vince. “Most of our team lives in Pennsylvania and roots for the Eagles, so the Super Bowl made for some fun rivalry!”
Optimum Retail Solutions (ORS) is located at 23970 W. 112th Terrace in Olathe, KS Phone: (801) 907-1650 Website: www.optimumretailsolutions.com
2025 Summer Buying Sho
Schaumburg, Illinois, is a thriving northwest suburb of Chicago with a population of approximately 77,000. It’s best known for Woodfield Mall—one of the largest shopping centers in the U.S.—and its strong business community. Schaumburg offers excellent parks, cultural attractions, and top-rated schools, providing a perfect blend of suburban comfort, urban amenities, and family-friendly living.
Schaumburg has been home to several notable residents, including former MLB player Jason Kipnis, actress and model Rachael Leigh Cook, and pop singer Haley Reinhart, who rose to fame on “American Idol.” The suburb prides itself on its strong sense of community, offering a variety of cultural and recreational opportunities year-round.
A summer highlight is catching a Schaumburg Boomers baseball game at Wintrust Field. These games offer affordable family fun and often include post-game fireworks. Established in 2012, the Boomers compete in the Frontier League, an independent baseball league and official MLB Partner League. They have won four league championships (2013, 2014, 2017, and 2021), making them one of the league’s most successful franchises. Their mascot, Coop the Boomer, is inspired by the greater prairie chicken, symbolizing both the team’s name and local heritage.
For outdoor enthusiasts, Spring Valley Nature Center features scenic trails, native wildlife, and hands-on nature education. Families can also enjoy The Water Works indoor water park, miniature golf at Pilot Pete’s, or bowling and arcade games at entertainment centers like Main Event. Nearby attractions also include LEGOLAND, Medieval Times, and Topgolf.
This preliminary information has been compiled to introduce you to the Buying Show’s host village.
Get to Know Schaumburg (and its surroundings)
Laws to follow:
• It is illegal to give a lighted cigar to a dog, cat, or any other domesticated animal.
• It is illegal to hang objects from your rearview mirror.
• It is illegal to dye, color, or artificially alter the appearance of animals, such as a turkey (at left).
• It is illegal for a barber to apply shaving cream to a customer’s face using their fingers.
• In Chicago, it is illegal to take a French poodle to the opera.
• In Chicago, it is illegal to eat in a restaurant that is on fire.
Woodfield Mall in Schaumburg, opened in 1971 and was named after retail pioneers Robert E. Wood and Marshall Field. Once among the largest malls in the U.S., it symbolized the suburban retail boom. Originally anchored by Sears, Marshall Field’s, and JCPenney, it now features more than 300 stores and restaurants.
Renovated multiple times, Woodfield blends shopping, dining, and entertainment— remaining one of the most visited malls in the country.
Woodfield Mall
ow • Schaumburg, IL • July 25-28
The Renaissance Schaumburg Convention Center Hotel
The average temperature around Schaumburg at the end of July is 82 and the low is 68.
The Renaissance Schaumburg Convention Center Hotel serves as one of four host hotels during the Show. The late Keith Haring's artwork is featured at the Renaissance, showcasing the artist's iconic, vibrant pieces and offering visitors a glimpse into his influential pop art and activism. Haring's dynamic figures and bold lines bring energy and cultural significance to the convention center's artistic offerings.
Book your rooms today by clicking here.
Lou Malnati's Pizza
Lou Malnati's Pizzeria in Schaumburg offers a quintessential Chicago deep-dish experience. This full-service restaurant features a buttery, flaky crust and rich tomato sauce. Guests can enjoy dine-in, carry-out, delivery, and catering services. The menu includes signature pies like The Lou and the Malnati Chicago Classic, complemented by gluten-free options and a full bar. It's a beloved spot for both locals and visitors. Lou Malnati's Pizzeria is located at 1 South Roselle Road.
A Chicago Playlist to Download for Your Schaumburg/Chicago Weekend
Chicago – Frank Sinatra (1957)
Classic swing tune with the iconic line: “Chicago, Chicago, that toddlin’ town.”
The Night Chicago Died – Paper Lace (1974)
By a British group, it reached number one on the Billboard chart.
Chicago Song – David Sanborn (1987)
Smooth jazz instrumental that became a staple on adult contemporary charts.
If You Leave Me Now – Chicago (1976)
A number one hit and a Grammy-winning soft rock ballad.
Sweet Home Chicago – Robert Johnson (1936)
A blues standard covered by countless artists, including The Blues Brothers.
Chicago Bound – Jimmy Rogers (1954)
A Muddy Waters-style Chicago blues classic.
Chicago – Graham Nash (1971)
Also known as “We Can Change the World,” it references the 1968 Democratic Convention.
Chicago – Michael Jackson (2014)
Posthumous release from the Xscape album, originally recorded in 1999.
Chi-Town – The Cribs (2012)
An alt-rock track that gives a shoutout to the city’s gritty energy.
Jeweler Profile
Amy &
Co.
Fine Jewelry: Like Mother, Like Daughter
AS AMY SHEPARD TELLS IT, Amy & Co. Fine Jewelry, in Grinnell, IA, is a brand-new store. As sole owner, she should know—but then there’s a pause.
“Well ... the name is new. Before Amy & Co., the store was known as Bill’s Jewelry Shop for over 30 years. Before it was Bill’s, it was Kramer’s Jewelry Shop. Without them, we wouldn’t be here. My mom, Debbie, bought it from Mr. Bill nine years ago.”
“Mom had a plan to retire,” she continues, “and it felt only natural for me to jump on the idea of purchasing the store from her! Honestly, it’s been my dream for years. I’ve studied at GIA for years, and it’s like the next step. I had been doing most everything at the store, except for paying the bills and the endless amount of taxes. I bought the place at the end of the year, and I don’t recommend doing it at that time of year. Between Christmas, the sale, the attorneys, and the accountants... it was a lot.”
Along with the actual building on Main Street, Shepard took over a staff that included a seasoned craftsman and a long history of serving Grinnell and surrounding communities.
“Vince, my goldsmith, has been here for 25 years,” says Shepard. “I’ve been here for over 17 years, Madison—who we call Mads—has been here for two years, and Lindsey, my sales manager, has been here for just over six months. I’m the only owner, just because my husband and I don’t work well together—and we know it. It’s true! I think my title should be bill-b*tch and custodian. Just kidding. My title is just owner.”
When asked what the best part of being the owner is, she says, “Making all the decisions.” Then she adds, “However, I also think that’s the hardest part some days, too.”
Shepard says her store offers a wide range of jewelry, including engagement rings, wedding bands, necklaces, earrings, bracelets, and more. Their collection includes pieces crafted from various metals and featuring exquisite gemstones, and they specialize in creating custom jewelry. She is proud they work closely with customers to bring their unique vision to life, crafting one-of-a-kind pieces that reflect customers’ styles and personalities. The store, under different names, has been an RJO member for nearly ten years.
“When Mom bought the business, she heard of all the benefits RJO had, and she thought being part of a community from the start would be so helpful. And it is. The idea I have access to all the vendors and a community of fellow jewelers ready to help was a nobrainer for me! Buying the business and knowing I’d have assistance from RJO helped so much. That part made for an easy transition.”
When she’s away from the store, Shepard’s Iowa setting likely distinguishes her from many of her RJO jeweler colleagues.
“My husband and I live on a small farm in the middle of nowhere,” she says. “We have chickens, and a pet turkey named Jackson. I grew up riding motorcycles, and I ride my own Harley. I also do a big garden every year, and I like to listen to ’90s hip-hop and can vegetables.”
Amy & Co. Fine Jewelry is located at 903 Main Street in Grinnell, IA.
Phone: (641) 236-1008
Website: www.amyandcogrinnell.com
Top Cybersecurity Threats at Jewelry Trade Shows
JEWELRY TRADE SHOWS offer great opportunities to connect, explore new trends, and grow your business. However, with huge crowds, high-value merchandise, and constant activity, they are prime targets for cybercriminals. A single misstep—like joining the wrong Wi-Fi or clicking a malicious link—can put your business at serious risk.
Here are the top cybersecurity threats to watch for, and tips to help protect yourself.
1. Public Wi-Fi and Fake Networks
Free public Wi-Fi is convenient but often unsafe. Hackers can monitor these networks or set up fake ones with names like “Free Airport Wi-Fi” or “Event Guest” to trick users into connecting. Once connected, they can steal personal information or infect your device with malware.
How to stay safe:
• Use your phone’s secure hotspot or a Virtual Private Network (VPN) when using public Wi-Fi.
• Always confirm Wi-Fi details with event or business staff to avoid fake networks.
• Turn off auto-connect to Wi-Fi in your device settings.
2. Phishing and Social Engineering
Phishing remains the most reported cybercrime. At trade shows, scammers may send emails or texts posing as attendees or vendors to trick you into sharing sensitive information. How to stay safe:
• Train your team to spot suspicious emails, texts, or calls.
• Use multi-factor authentication (MFA).
• Don’t click on unknown or unsolicited links or QR codes.
• If it seems familiar, verify with the sender using another method (such as email, text, or phone).
3. USB Drives and Ports
A USB drive handed out at a booth might seem harmless, but some may be loaded with malware. Once plugged in, an infected thumb drive can compromise your device.
How to stay safe:
• Avoid plugging in unknown or found USB devices.
• If using public USB charging ports, enable data transfer restrictions in device settings or use data blockers to protect your information.
4. Device Theft or Loss
Trade shows are busy and fastpaced—ideal conditions for device theft. A lost laptop could expose sensitive business data.
How to stay safe:
• Use strong passwords and fulldisk encryption.
• Enable remote wipe features.
• Always keep devices physically secure.
5. Shoulder Surfing and Visual Hacking
Typing passwords or sensitive information in crowded areas? Be aware someone might be watching.
How to stay safe:
• Use privacy screens on laptops and monitors.
• Be aware of your surroundings.
• Avoid logging into accounts in public spaces.
6. Fake QR Codes and Event Apps
Some vendors use QR codes to direct you to their websites or apps. Be cautious and be certain the source of the codes is reliable. Malicious QR codes or tampered apps can lead to phishing sites or install malware.
How to stay safe:
• Only download apps from official app stores.
• Verify QR codes come from trusted sources.
• Use a QR scanner app that previews or verifies links before opening them.
7. Post-Event Scams
The risk doesn’t end when the show is over. Scammers often follow up with fake “lead lists,” invoices, or requests posing as event contacts.
How to stay safe:
• Cross-check new contacts and email domains.
• Educate your team about postshow phishing emails or texts.
• Limit internet activity during the show and avoid entering sensitive data on-site.
• Use email scanning tools to flag suspicious messages.
Need Help Getting Ready for Your Next Show?
Cybersecurity can feel overwhelming, but with a few simple steps, you can stay focused on what matters—making connections and growing your business. Email the Jewelers Mutual Asset Protection Team for resources to help you prepare for a safer, smarter trade show experience.
The Silent Shift That Changes Everything
Bhavin Mehta NUNU
THERE COMES A POINT in every entrepreneur’s journey when all strategies and spreadsheets fall short. You’ve tried the productivity hacks, attended seminars, read books, maybe even watched a dozen YouTube videos about scaling your business. But something still feels off. You’re busy, but not growing. You’re working hard, but not moving forward. That’s when it hits you: maybe the block isn’t in the business. Maybe it’s in the mind.
Welcome to the real growth zone: Mindset Mastery.
Behind every thriving business and fulfilled life is a mind that refuses to settle for less than what it’s capable of. Yet most of us carry invisible weights we don’t even realize are there—limiting beliefs, fears, self-doubt, and old narratives that keep replaying in the background.
Let’s break down what Mindset Mastery truly looks like, and why it’s so often the missing piece in so many people’s success stories.
Mastering your mindset means challenging these beliefs at the root. It means asking questions: Who told me this? Is it true? And even if it was, does it have to be true for me now?
Building Confidence and Self-Discipline
Confidence isn’t about being loud or fearless; it’s about trusting yourself—especially when the outcome is uncertain. And selfdiscipline? That’s the bridge between intention and results.
You don’t wake up with confidence or discipline. You build it. One decision at a time. It’s in saying “no”
to distractions. In showing up when you’d rather delay. In keeping promises to yourself—especially the ones no one else sees.
In fact, one of the most powerful shifts a person can make is this: treating their goals like nonnegotiable appointments. That’s when your mindset starts working for you, not against you.
Shifting from Scarcity to Abundance Thinking
Scarcity sounds like:
• There’s too much competition.
• What if I run out of money?
• I have to fight for my share.
Abundance, on the other hand, whispers:
• There’s enough for everyone.
• I can create value and attract more.
• Collaboration beats comparison.
This shift doesn’t happen overnight, but it changes everything. You stop chasing and start attracting. You stop surviving and start thriving.
And here’s the real kicker: when your inner world shifts to abundance, your outer world starts reflecting it—clients, opportunities, ideas, energy. All of it flows more easily.
Managing Fear, Self-Doubt, & Procrastination
We all have them. Even the most successful people feel fear and doubt—some just refuse to let them drive.
Mindset mastery doesn’t mean eliminating fear. It means leading despite it. It’s learning to dance with discomfort. It’s replacing “What if I fail?” with “What if ... when ... I fly?”
Experienced coaches help you spot unhelpful patterns and shift your mindset—not with morning motivational quotes, but through real talk, accountability, and simple, powerful techniques and proven strategies.
They don’t just work on your business—they work with you. The human behind the hustle. The one trying to make sense of ambition, fear, family, finances, and freedom all at once.
Final Thoughts: The Inner Work Pays the Biggest Dividend
You can’t outsource mindset work. You have to show up for it. But when you do—when you start clearing the mental clutter, choosing better thoughts, and showing up with a mindset that aligns with the life you want, not the one you’re trying to escape— everything changes.
The best strategies in the world mean nothing if the person executing them is full of doubt. But give that same person clarity, confidence, and mindset mastery?
They become unstoppable.
Maybe it’s time to stop tweaking your business for a second—and start upgrading the most powerful tool you own: your mind.
A look at weather-based insured promotions
AChanceSnowfall's ...
Who doesn't love a weather-based promotion?
They're often fun and get customers excited. Essentially, they tie special offers to certain weather events—like if it snows or if the temperature hits a certain level on a given day. If the weather event happens, customers get a discount, a free gift, or some other deal.
The idea is simple but clever. To make sure they aren’t left out in the cold (pun intended!), jewelers work with insurance companies to cover the risk of the weather event happening. The insurer steps in to cover potential losses, so a jeweler isn’t on the hook if the promotion pays out. Following is a Q&A with Robin Lang, of RJO vendor Tokio Marine HCC - Specialty Group, which directs weather-based insured promotions, as well as some RJO members' experience with these promotions, and an explanation of how these promotions work.
ROBIN LANG IS VICE PRESIDENT, Contingency at Tokio Marine HCC - Specialty Group in Wakefield, MA. The company offers coverage types in sports and entertainment, including Event Cancellation, Special Event Liability, Weather Insurance, and Prize Indemnity. She has been with the company for 22 years.
Q: What is your origin story with Tokio Marine?
A: After graduating with a marketing degree from UMass and gaining work experience for a few years, I was laid off due to an acquisition. I aimed to stay in a field where I could utilize my marketing background and creativity. Eventually, I found a position at Tokio Marine—then ASU International—in the Promotions Department. It was insurance, but it certainly was the fun and exciting kind! Throughout the many years following this, I was able to learn so much about our niche industry while building new business and personal relationships. The company
truly fosters teamwork among its employees and places the utmost value on client relationships.
Q: What are some of the events you underwrite that are of interest to jewelers?
A: We insure almost every major event there is, from smaller trade shows to events as large as the Olympics. For jewelers, the most popular product is our prize weather insurance. An example concept is this: make a purchase between Black Friday and Christmas Eve, and if it snows X number of inches at X location on New Year’s Day, you get a full refund. Weather promotions have a proven track record of boosting sales by an average of 30%. They provide consumers with an incentive to make their purchase now and at your store, while creating brand awareness and customer loyalty. Weather promotions can also be run during any time of the year, increasing sales during a normally slow period.
Shayla Maki
Accounting Bookkeeper Bohland Jewelers Ashland, OH
We offered the Snow Promotion this past holiday season, from November 29, 2024, through December 24, 2024. Only customers who made in-store purchases were eligible for the refund. The snow promotion refunds were to be fulfilled if it snowed two inches or more on New Year’s Day 2025.
We actually used multiple forms of advertising for this! We secured two large billboards on major highways leading to a nearby mall, ensuring visibility for both eastbound and westbound traffic. We also ran targeted Facebook ads throughout the promotion period to reach our online audience. In addition, we displayed eye-catching signs inside and outside our store to inform and excite customers about the promotion.
Unfortunately, we were not able to fulfill the snow promotion this year, as the snow came the day after New Year’s Day. Still, the promotion was absolutely worth it for us. It stimulated increased sales, with customers purchasing multiple items in anticipation of the potential refund. This not only boosted revenue but also enhanced customer excitement and store traffic.
We plan to continue offering this promotion every few years. It has become a highly anticipated event in our community, with customers inquiring about it throughout the year. The Snow Promotion is a fun and engaging way to connect with customers.
For those considering similar initiatives, we recommend:
• Begin planning and advertising well in advance to build anticipation.
• Use a mix of advertising methods to reach a broad audience.
• Clearly communicate the terms and conditions of the promotion to customers.
• Be prepared for the financial implications, including insurance and advertising costs.
Similarly, sports promotions are effective in engaging customers and increasing investment in your store. For example, make a purchase during the sales period, and if X team wins the championship, you receive a full refund. This type of promotion allows customers to support their favorite sports teams while having the opportunity to receive a refund on their purchase.
Q: How often do you interact with jewelers from RJO?
A: Very often, especially right before the holiday season when the promotions start to kick off!
Q: What is/are the most successful event(s) among retailers?
A: The effectiveness of a promotion varies for each retailer. While consumers in one area may respond to sports, another location might find the weather more impactful. Similarly, a store might choose to run an event-based promotion to attract more foot traffic during their anniversary sale. Prize indemnity is valuable because it can be tailored to specific needs, with the primary goal of increasing sales.
Q: How has Tokio Marine HCC - Specialty Group grown or evolved since it started?
A: When I first started with the company, we were ASU International, just acquired by Houston Casualty Company. At that time, we were an $8 billion company traded on the New York Stock Exchange. In 2015, we were acquired by Tokio Marine. With Tokio Marine’s financial strength, we are now a $38 billion company operating in approximately 180 countries. Despite this growth, the company maintains a focus on individual relationships with clients, ensuring they are valued beyond just being numbers.
Q: What challenges have you (or the company) faced, and how did you overcome them?
A: COVID was our biggest challenge, as it led to the cancellation of many major events that we insured. Despite this, the company’s financial stability helped us endure and succeed.
Q: How do you stand out from your competitors?
A: Besides our financial strength and A++ rating, we care about you. We are dedicated to our customers and pride ourselves on delivering excellent service. Your success is our success. We will do our very best to provide you with all the information you need so you can
make the best decision for your store. If it ends up not being an insured promotion, that’s okay! Perhaps next time. But we hope to guide you based on our observations and experiences so you can make that decision. At the very least, we create a connection so you can just pick up the phone to call us!
Q: How does your company determine the risk associated with event underwriting?
A: We look at the probability of the specific risk. If it’s a weather promotion, we have stats for every national weather location going back 30 years. If it’s a sports promotion, we have a team of actuaries who look at numbers to help us determine the expected probability of the risk happening. It’s all number crunching!
Q: Describe what the contact is like after an underwritten event has gone in the jewelry customer’s favor.
A: In the event of a claim, we recommend jewelers host a VIP event to provide cash refunds to qualifying customers. These customers can also enjoy a special sale and often spend their refund right in-store again! Regarding the claims process, after receiving the weather report from the National Weather Service, our team will send paperwork for completion. A check will be issued within 30 days of receiving signed documents. Jewelers can also contact me if they believe there is a claim, and I will ensure my team investigates promptly.
Q: How did Tokio Marine HCC - Specialty Group decide to become an RJO vendor, and what do you like most about the organization?
A: We have been insuring promotions for more than 30 years and have been part of other associations. We became members of RJO after some jewelers recommended that we do. We have not regretted it! The RJO team has always been so responsive and supportive, and we have enjoyed being members. Most especially, we love exhibiting at the Buying Shows, as it gives us the opportunity to put faces to the names of people with whom we have been working over the years!
Q: What is the craziest event you’ve ever been asked to underwrite? Did you do it?
A: Years ago, we insured a promotion whereby if the Pope visited this particular fast-food chain on a specific day, everyone in the U.S. would receive a free burger. Crazy, right? Yes, we insured it—and no, the Pope didn’t make it that day.
Robin Lang
Q: What might RJO members be surprised to know about you or your business?
A: About me: I’m in a band, and I am also a seconddegree black belt. About our company: We operate in approximately 180 countries. I think that’s pretty cool.
Todd & Jill Ferrante
Owners Park Place Jewelers Ocean City, MD
We offered our customers the "If It Snows, It's Free" promotion. The details were: If it snows one inch between noon and midnight on January 1, 2025, all of the purchases made between November 29, 2024, and December 24, 2024, would be refunded. The sales tax would not be refunded.
We marketed the promotion using billboards, magazines, television, social media, and radio. We have been using this promotion for more than ten years now. We did not have snow this year--or any years--we have been using the promotion, so we have not had to pay out to our clients. The clients love the promotion. It definitely creates a buzz for the holidays, and people say to us all the time, "You are the store that has the 'If It Snows, It's Free Promotion.'"
We believe the amount spent for the insurance promotion is well spent for the holiday season. I think it is a great way to build the buzz around your holiday shopping. We use the slogan, "If you are going to buy jewelry this holiday season, you should buy it where your purchase might be FREE!"
CALENDAR
May 2025
F June 2025
23 All invoices must be received in the RJO office 2 Last day to vote in the RJO Board of Directors
NEW MEMBERS
AZ Fine Jewelry and Repair
Lisa & Saad Makdesi Phoenix, AZ
Big Ben Jewelers
Anthony Porpora Monticello, NY
Referred by Mark Doris, Midas Chain, Northvale, NJ
Catawba Island Jewelers
Kristie Pooley
Port Clinton, OH
Clarke’s Jewelers
Jay Mitchell
Shreveport, LA
Dream Jewelers
Kimberly Gordon Oshkosh, WI
Referred by Kyle Bullock, Bullocks Jewelry, Roswell, NM and Mary Moses Kinney, EDGE by Abbott, Shelton, CT
Mon Amie Fine Jewelry
Amie Ayotte Keene, NH
Referred by Stuller, Lafayette, LA
Morris Jewelry
Jim Steen
Bowling Green, KY
Referred by Stacey Friant, Ken Walker Jewelers, Gig Harbor, WA
Perry’s Diamonds & Estate
Jewelry
Hadley Perry Pacheco Charlotte, NC
Referred by Alan Perry, Perry’s Emporium, Wilmington, NC
Phil Jewelers
Benjamin Silverstein Anderson, SC
Plaza Jewelers
Julie Vig Sequim, WA
State Street Jewelers
Jeffrey Hampton Geneva, IL
Referred by Newt Mitchell, Mitchell’s Jewelry, Norman, OK
Traditions Fine Jewelers
John McNeil Lexington, SC
Referred by Morris Spil, Samuel Spil Company, Matthews, NC
US Gold Jewelers
Robert & Alexa Prevette Marion, OH
Referred by Melissa Ost, Stuller, Lafayette, LA
West End Jewelers
Jacqueline Slone Russell, KY
Referred by Sandy Marrow, Varsha Diamonds, Los Angeles, CA
These jewelers will receive a $1,000 finder’s fee for their referral, payable after a new member has been in good standing for at least six months.