The golden desert sun will be shining on our showcases this winter! Join us for the kick off of RJO's 60th year in Phoenix, Arizona. Our vendors are ready to dazzle you with the one-of-a-kind creations, trendy pieces and bold classics your customers seek.
Looking for more than jewels? This year, knowledge is golden — and attendees will have the opportunity to engage in hands-on educational classes and networking events designed to help your business and brilliance shine. We’ll see you there!
Go to rjomembers.com to view all registration processes. To make online registrations for the show and/or to make hotel reservations, members will need to login at rjomembers.com and visit the buying show section. If you do not have a username and password, contact the RJO office.
REGISTRATION DEADLINE FOR JEWELERS: TUESDAY, JANUARY 20, 2026
SHERATON PHOENIX DOWNTOWN 340 N 3rd St Phoenix, Arizona, 85004 1-866-837-4213
Booking link: book.passkey.com/e/51081368
WESTIN PHOENIX DOWNTOWN 333 N Central Ave Phoenix, AZ 85004 1-800-937-8461
Booking link: book.passkey.com/go/ RJOWinterShowRoomBlock26
RATE: $289+
Check-in: 4 p.m. / Checkout: 11 a.m.
On-site parking: $36 daily / Valet: $46
Last Day to Book: January 29, 2026
Make sure and ask for the Retail Jewelers Organization (RJO) Room Block if calling hotel to book reservations
PHOENIX CONVENTION COMPLEX North Hall 4 & 5 (Lower Level) 100 N 3rd St, Phoenix, AZ 85004 phoenixconventioncenter.com
RJO will cover up to three nights stay at the base rate for qualifying stores. *Qualifying nights may only include Friday, Saturday, Sunday or Monday night stays. Rate is only applicable on stays longer than three nights and/or should dates not included in the incentive. RJO does not cover suite upgrades or additional persons. **Jewelers will make own reservations. Jewelers must return a detailed hotel receipt if room is not booked in the RJO room block to RJO office for qualified room reimbursement.
THURSDAY, FEBrUA rY 19
RJO Foundation Charity Golf Tournament
See page 16 for details.
FRIDAY, FEBrUA rY 20
RJO Owner’s Academy 1 - 4:30 p.m.
(Registration Required)
GIA Training Studio Session One: The Big Three: Ruby, Sapphire and Emerald 1:30 - 2:30 p.m. (Registration Required)
GIA Training Studio Session Two: Understanding Diamond Values 3 - 4 p.m. (Registration Required)
Vendor Affiliate Meetings 2 - 6:30 p.m.
See page 8 for times and details.
RJO Management Development Program Meeting*** 4:30 - 6 p.m.
Early Retailer & Vendor Registration 5 - 8 p.m.
New Member Reception*** 5:30 - 6:30 p.m.
Next-Gen Meet & Greet 5:30 - 6:30 p.m.
RJO Kickoff Reception & Tower Displays: Golden Hour 6:30 - 8 p.m.
SATURDAY, FEBrUA rY 21
Educational Seminars
Continental Breakfast 7:30 - 9 a.m. (Seminar Attendees Only)
Retail Member Show Registration 7:30 a.m. - 12:30 p.m. (Sheraton Hotel)
Educational Seminars 8:30 a.m. - 12:20 p.m.
General Membership Meeting Luncheon 12:30 - 2 p.m.
Member Show Registration 1 - 7 p.m. (Convention Center)
Buying Floor Grand Opening 2 - 7 p.m.
Buying Floor Welcome Reception 5:30 - 7 p.m.
Rock Tour Reception 7 - 8:30 p.m.
Next-Gen Night Out! Arizona Wilderness DTPHX** 7:15 p.m.
SUNDAY, FEBRUA rY 22
Moments of Reflection: A Non-Denominational Event 7:30 - 8 a.m.
Retailer & Vendor Joint Breakfast** 7:30 - 9:30 a.m.
RJO Brain Gain Breakouts 8:15 - 9:30 a.m.
Buying Floor Open 9:30 a.m. - 6 p.m.
Buying Floor Happy Hour 5 - 6 p.m.
Dinner & Theatre Comedy Night: Drunk Shakespeare** 6:30 - 9:30 p.m.
MONDAY, FEBRUA rY 23
Sharing the Best of your Show Experience & Continental Breakfast 8 - 9:30 a.m.
Buying Floor Open 9:30 a.m. - 3 p.m.
Farewell Event 2 - 3 p.m.
*Prepaid at event registration. **Pre-registered event, ticket required. ***Invitation only
THURSDAY, FEBrUA rY 19
RJO Foundation Charity Golf Tournament
See page 16 for details.
FRIDAY, FEBrUA rY 20
RJO Owner’s Academy
Sheraton, Maryvale B, 2nd Floor 1 - 4:30 p.m.
See page 6 for details.
*Pre-registration is required
GIA Training Studio Session One:
The Big Three: Ruby, Sapphire and Emerald
Sheraton, South Mountain, 2nd Floor 1:30 - 2:30 p.m.
See page 7 for details.
*Pre-registration is required
Vendor Affiliate Meetings
Sheraton, 2nd and 3rd Floor 2 - 6:30 p.m.
See pages 8 - 9 for details.
*Pre-registration is required
GIA Training Studio Session Two: Understanding Diamond Values
Sheraton, South Mountain, 2nd Floor 3 - 4 p.m.
See pages page 7 for details.
*Pre-registration is required
RJO Management Development Program Meeting
Sheraton, Estrella, 2nd Floor 4:30 - 6 p.m.
***Invitation Only.
If you attended the inaugural program this past Fall, we invite you to this meeting to connect with the facilitators and your fellow MDP attendees.
Early Retailer & Vendor Registration
Sheraton, Phoenix Front Foyer, 3rd Floor 5 - 8 p.m.
Member registration will be open on Friday Evening. This will allow members time to pick up their badges during the Kick-Off Reception.
BUYING FLOOR HOURS:
Saturday, February 21 2 - 7 p.m.
Sunday, February 22 9:30 a.m. - 6 p.m.
Monday, February 23 9:30 a.m. - 3 p.m.
New Member Reception
Sheraton, Valley Overlook, 4th Floor 5:30 - 6:30 p.m.
***Invitation Only.
Calling all NEW MEMBERS! Start your RJO show experience here. Learn the best tips and tricks to make your first show a success!
Next-Gen Meet & Greet
Sheraton, South Mountain, 2nd Floor 5:30 - 6:30 p.m.
This event will be an introduction to the show and serve as a “lookahead” for the weekend. All attendees under 40 are invited to this get-together to connect with peers facing many of the same opportunities and challenges in today’s independent retail climate.
RJO Kickoff Reception & Tower Displays: Golden Hour
Sheraton, Phoenix CDE, 3rd Floor 6:30 - 8 p.m.
Cheers to your fellow RJO members while coming together over food, beverages, and musical entertainment. This is one of the most popular RJO events! Sponsoring vendor partners will feature lighted showcase towers scattered throughout the reception to give you a sneak peek of some of their new products. Remember to vote for the winning tower display!
SATURDAY, FEBrUA rY 21
Educational Seminars Continental Breakfast
Sheraton, Phoenix ABC, 3rd Floor 7:30 - 9 a.m.
*Seminar Attendees ONLY
Retail Member Show Registration
Sheraton, Phoenix Front Foyer, 3rd Floor 7:30 a.m. - 12:30 p.m.
Educational Seminars
Sheraton, located on 2nd and 3rd Floor 8:30 a.m. - 12:20 p.m.
See pages 10 - 14 for seminar descriptions and full schedule.
General Membership Meeting Luncheon
Sheraton Phoenix ABC, 3rd Floor 12:30 - 2 p.m
Member Show Registration
Convention Center, North Hall 4 and 5 Foyer 1 - 7 p.m.
Buying Floor Grand Opening
Convention Center, North Hall 4 and 5 2 - 7 p.m.
Buying Floor Welcome Reception
Convention Center, North Hall 4 and 5 Lounge 5:30 - 7 p.m.
Need a refreshment after your first full day of buying and selling? Who wouldn’t?! This casual open house style event will take place in the lounge with music, hosted beer and wine and complimentary snacks before the buying floor closes.
Rock Tour Reception
Convention Center, North Hall 121 ABC 7 - 8:30 p.m.
If you have ever dreamed about going on the Rock Tour this is the place to be! Learn about the NEW 2026 Rock Tour itinerary, connect with past travelers and discover how to make the most of the months leading up to your departure.
Next-Gen Night Out
@ Arizona Wilderness DTPHX
The price for this excursion is only $40 per person!
7:15 p.m.
Relaxed Next Gen night out at Arizona Wilderness DTPHX, held on their beautiful outdoor patio — just a 10-minute walk from the hotel! Includes dinner, a drink of your choice (craft beer, cocktail, mocktail, or craft soda), and the chance to mingle and network with your peers in a casual setting. Meet in the hotel lobby for a 7:15 PM group departure, or feel free to join us after your dinner plans — just be sure to register in advance!
Guests under 21 are welcome prior to 8pm on Saturdays. They require guests to be 21+ after 8pm on Saturdays. If they are already in the building before 8pm, they are free to stay!
SUNDAY, FEBRUA rY 22
Moments of Reflection: A Non-Denominational Event
Sheraton, Desert Sky, 3rd Floor
7:30 - 8 a.m.
Step into a sanctuary of introspection at our non-denominational reflection time event. In a fast-paced world, it's crucial to pause and reconnect with our inner selves, regardless of religious or spiritual affiliation.
Join us as we create a space, where individuals from all walks of life can come together to cultivate mindfulness, gratitude, and compassion. Guided by RJO vendor, John Bekarian (Majestic Art), this is a time to immerse yourself in moments of self-reflection and renewal.
Retailer & Vendor Joint Breakfast
Sheraton, Phoenix ABC, 3rd Floor 7:30 - 9:30 a.m.
*Pre-registration and ticket required
The Retailer & Vendor Joint Breakfast has proven successful in joining our retailer members and vendor partners for some quality discussions before a busy day on the show floor.
RJO Brain Gain Breakouts
Sheraton, located on 2nd and 3rd Floor 8:15 - 9:30 a.m.
**Attendance Cap: Open to the first 240 retail members**
After breakfast, join your fellow RJO members in small breakout sessions to learn how your peers work through business and industry challenges, find out what’s hot in stores, and get tips to take back to your store. There will be five breakout rooms available with a max of 40 attendees in each room. This year, the Brain Gain Breakout categories will be Owners, Managers, Social Media Strategies, Events & Promotions, and Staffing & Hiring.
Due to the cap on participants for these sessions, please limit the number of people participating from your store to a total of five with no more than two people from the same store in each session. Feel free to take notes to share with your team after the show so everyone can benefit from the discussion.
Sessions will be filled on a first-come, first-served basis, so be sure to sign up early!
Buying Floor Open
Convention Center, North Hall 4 and 5 9:30 a.m. - 6 p.m.
Buying Floor Happy Hour
Convention Center, North Hall 4 and 5 Lounge 5 - 6 p.m.
Enjoy a hosted beverage and appetizers as you finish a full day of buying and selling.
Dinner & Comedy Theater:
Drunk Shakespeare 6:30 p.m.
Ticket price $150 per person. Maximum capacity is 100 for this event. Your evening features dinner and a show to remember! Meet in the Sheraton Lobby for group departure at 6:30 p.m. Each ticket includes an appetizer, choice of entree, dessert and 2 drink tickets at the restaurant. Then enjoy a local favorite improv production!
Drunk Shakespeare, an adults only, 21+ comedy improv show. Every show is a unique experience. A short walk is required, dress appropriately for evening weather.
Sharing the Best of Your Show Experience & Continental Breakfast
Sheraton, Phoenix AB, 3rd Floor 8 - 9:30 a.m.
Buying Floor Open
Convention Center, North Hall 4 and 5 9:30 a.m. - 3 p.m.
Farewell Event
Convention Center, North Hall 4 and 5 Lounge 2 - 3 p.m.
Cheers to a successful event with hosted beverages and appetizers!
To celebrate RJO's 60th year, we’re offering more educational opportunities to polish your skills and brilliance.
1 - 4:30 p.m.
Cost per attendee: $149
The RJO Owner’s Academy is an intensive, hands-on workshop designed specifically for the unique challenges and opportunities faced by independent jewelry store owners. Led by Edge Retail Academy — an industry leader in business coaching and data analytics — this session offers powerful tools and strategies to help retailers take greater control of their financial performance, leadership effectiveness and long-term business success.
Attendees will gain clarity around critical business metrics, develop leadership systems that support high-performing teams and walk away with an actionable roadmap to implement meaningful change. This isn’t just about learning — it’s about transforming the way you lead your business.
FRIDAY
RJO Owner's Academy
FRIDAY
GIA Training Studios FRIDAY Vendor Affiliates
SATURDAY Educational Seminars
ALL WEEKEND LONG AWCI Bus Demonstrations
• Owners and principals of independent retail jewelry stores.
• Successors preparing for future ownership.
• Retailers seeking better financial insight, stronger team performance and a path to sustainable growth.
• Learn how to manage with precision — not guesswork — using bottom-up budgeting, cash flow tools and real-time financial dashboards.
• Understand your current ownership phase and what your next evolution should look like.
• Explore the systems and structures that create accountability and reduce dependence on the owner.
• Participate in peer-to-peer conversations to uncover blind spots, test ideas and share best practices.
• Leave with a clear 30/60/90-day action plan aligned to your goals.
Knowledge is Golden
RJO is heating up education by partnering with the GIA Training Studio to offer two hands-on continuing education seminars led by experts from the Gemological Institute of America (GIA), a global leader in gem and jewelry education. These exclusive seminars will take place the afternoon of Friday, February 20, on-site at the RJO Winter Buying Show in Phoenix. Each session is limited to 30 participants. Pre-registration is required. The cost of each session covers all course materials, supplies and a letter of attendance. Don’t miss this opportunity to elevate your expertise and take your knowledge to the next level!
1:30 - 2:30 p.m.
Cost per attendee: $175
The Big Three — ruby, sapphire and emerald — have long been among the most coveted colored gemstones in the world. Yet, evaluating and identifying them remains a complex challenge.
In celebration of the Golden Hour theme, this session invites participants to explore the factors that define the exceptional beauty and value of these gemstones — from color to geographic origin. The session will also examine common treatments and the methods used to differentiate natural gemstones from their laboratorygrown counterparts.
Join GIA Subject Specialist Edyta Banasiak, GIA GG, FGA, for the study of the distinctive characteristics of each of the Big Three.
Participants will have the opportunity to observe inclusions and diagnostic features under the microscope, learning how to recognize common treatments and separate natural gemstones from laboratory-grown materials.
3
2 – 3 p.m.
AI AND CLIENTELING: WHY THEY'RE ACTUALLY A MATCH MADE IN HEAVEN
Brad Campbell, Clientbook
Do clienteling and AI really work well together? Absolutely. And the results can transform how you connect with your customers. Join us for an engaging session where we’ll show how AI can supercharge personalized experiences without losing the human touch. From intelligent client insights to proactive follow-ups and tailored recommendations, you’ll learn how today’s jewelers can use AI to build stronger relationships and drive more sales. Whether you’re just starting to explore AI or already integrating it into your business, this session will give you practical strategies to turn technology into a competitive advantage.
2:30 – 3:30 p.m.
Tyler Schaefering, National Rarities
Partnering with National Rarities can unlock new revenue opportunities for your jewelry store. We specialize in hosting professional buying events that turn customers’ unwanted valuables, such as estate jewelry, coins, antiques and collectibles, into profit for both the store and the customer. Our team handles the details, providing marketing support, specialists and transparent operations. By partnering with National Rarities, jewelers can attract new clientele, increase store traffic and strengthen customer relationships through trusted, value-driven events.
2:30 - 3:30 p.m.
Martha Jimenez, Teva Diamonds
Today's diamond customers are inundated with volumes of information and widely varying choices in both products and sources. The results for retailers include increased competition, often unrealistic expectations, long term risk and shrinking margins. There is no doubt that the future belongs to the innovators — those with the foresight and drive to seek out new and better options for diamond solutions that satisfy the needs of both buyers and sellers. At the forefront of innovative solutions today is TEVA EARTH-MINDED HPHT diamonds — the option that offers your customer the very best value in fine quality diamonds at significantly reduced prices, while offering you a far less 'shoppable' product and far greater protection for your profit margin.
Stop by to hear more about the HPHT process — the diamonds, the customers and the at-the-counter presentation — and about how offering HPHT diamonds can truly set you apart in your market.
3:15 - 4:15 p.m.
Vivek Pandya, ASHI
Discover how leading retailers are using ASHI Analytics to make smarter, faster decisions on reorders, returns and product rotation. Learn how data transparency between ASHI and your store can boost turns, reduce aged inventory and improve margins. This session shows real examples of how jewelers are using insights from their own sales to drive profitable decisions — helping you stock what sells and stop what stalls.
3:30 - 4:30 p.m.
Mathew Behnam and Devin Mady, EverSpark
Join us for an exclusive first look at EverSpark’s nextgeneration custom order portal, designed to make custom jewelry easier, faster and smarter than ever before. Learn how our mobile-friendly system lets you edit CADs directly in the portal, leverage AI integrations and send real-time pricing to customers. We’ll also show how you can submit stones for setting with just a few clicks and explore our advanced scanning and wax printing capabilities. This seminar will give you the tools to save time, elevate your customer experience and grow your custom business with confidence.
3:45 - 4:45 p.m.
Mike Senk, Jewelers Mutual and Lenny Prion, The Edge
Hear from representatives from both The EDGE and Jewelers Mutual on how to maximize your revenue generation through either insurance referral programs or JM® Care Plan. Learn key features within your POS software that can be utilized to manage these programs more effectively. See demos of the integrations in use and hear anecdotes from jewelers maximizing these programs and the customer experience. Additionally, if you're not taking advantage of these revenue generators, stop in to learn more about the programs and how to get signed up. Show buying credit will be offered!
4 - 5 p.m.
Nick Gurney, Jewel 360
Modern shoppers don’t just buy more often — they buy from multiple different platforms. In this session, you’ll learn how Jewel360 connects in-store POS, e-commerce, inventory and marketing to capture more revenue at every step of the customer's journey. We’ll cover practical plays to increase conversion, repeat purchases and sell-through (with real examples and benchmarks). Walk away with a clear action plan to turn your channels into a single growth engine.
4 - 5 p.m.
Slav Galkin, Gems One
For decades, size and capital defined success, but the rules have changed. As large chains face rising costs and online brands chase profitability, independent jewelers are uniquely positioned to thrive. This session explores how today’s market dynamics favor agility, authenticity and smarter structure. Learn how to streamline operations, strengthen your brand story and compete profitably against national players by doing what they can’t: staying focused, connected and built for the modern jewelry economy.
Jeff Wynkoop, Quality Gold
Quality Gold has partnered with BOSS Logics to create a mobile application for your sales team. Inventory and pricing updated daily! No more running in the back to get the catalogs!
5 - 6 p.m.
Tony Malo and Alex Tabaie, Malo Bands
Join this practical seminar to learn quick, actionable strategies for navigating record-breaking gold prices. Discover how to protect your margins, optimize metal choices and communicate effectively with customers during market volatility. Designed for retail jewelers and jewelry professionals, this session will help you make smarter pricing decisions and stay competitive in today’s fast-changing gold market. You'll walk away with tools and insights you can implement immediately to strengthen your business.
5 - 6:30 p.m.
Lenny Prion, The Edge by Abbott Jewelry Systems
Join Lenny Prion for an inside look at the newest tools and enhancements in The Edge that help jewelers work more effectively than ever. We’ll explore key updates such as improved purchasing and receiving workflows, enhanced reporting and new goal-tracking dashboards — all designed to make store management smoother and more insightful. Plus, get an exclusive preview of The Edge Marketplace, a breakthrough platform that will change how you source, order and receive inventory. Whether you’re an experienced Edge user or just exploring what’s possible, this session will show how these innovations can help your business thrive.
Roy Alpert, Zvulun Gabay, Gadi Giladi and Paula Shields, Oro Alexander
Oro Alexander presents Spotlight: curated capsules where our most distinctive pieces take center stage. In this presentation, we’ll unveil new capsules — cohesive groups of designs that tell a story and work beautifully together at retail. Each capsule offers a focused assortment built to drive sales; refresh showcases and inspire customers. Retailers will discover new ways to merchandise Oro Alexander through storytelling, design cohesion and elevated presentation — tools to keep their cases feeling new and compelling all year.
Knowledge is Golden
SATURDAY
8:309:20
a.m.
9:3010:20
a.m.
Transition with Confidence: Building on Your Store’s Legacy
Chuck Frey
Charles Frey & Associates
Diamonds Are Forever- But You Aren’t: Estate Planning for the Average Person
Patrick Conner
Husch Blackwell Attorneys at Law
Sponsored by Federated Insurance
Planning for the Future: Succession and Tax Essentials for Business Owners
10:3011:20
a.m.
11:30
a.m.12:20
p.m.
Patrick Conner Husch Blackwell Attorneys at Law
Sponsored by Federated Insurance
Leading Through Change: What Successful Store Owners Are Doing Differently in 2026
Becka Johnson Kibby & Sherry Smith Edge Retail Academy
Staying Ahead of Crime: Modern Threats and Smart Security Solutions
Jewelers Mutual
Creative AI Tools to Transform Your Social Media Strategy
Shreya Mehta Amipi
Breakout to Buyout: How to Maximize and Sell Your Breakout
Diamonds — Fast & Smart
Ankur Savani
Palak Diam
Smarter Inventory Decisions: Turning Data into Actionable Growth
*Panel Discussion*
Scott Kaufman & Ryan Kaufman Allison Kaufman Co.
Best Practices for Managing a Watch Repair Counter
Jason Champion & Jason Ziegenbein AWCI
Stronger Together: How Local Collaborations Boost Business
*Panel Discussion*
Facilitated by Buzz Advertising
From Staff to Stars: Building a High-Performance Team in Your Jewelry Store
Bhavin Mehta NUNU
Hire, Wire & Inspire: A 60-Minute Playbook to Find ’Em, Train ’Em, Keep ’Em
John Daughtery Collected Concepts
Harnessing the Power of AI in Jewelry Store Marketing
Bri Black & Bailey Rebh Buzz Advertising
50 Ways to Connect: Optimizing Your Retail Touchpoint
Jennifer Shaheen Technology Therapy
Internal Promotions: How Do You Know Someone Is Ready for the Next Position?
Optimum Retail Solutions
AI Isn't Coming ... It's Already Here!
Nick Failla Collected Concepts
P&L 101 — Looking at Your Bottom Line: Understand the Real Consequences of Discounting and Short Mark-Up
Guy Kramer Optimum Retail Solutions
LIVE DEMO: Pulse Arc Welding Demystified
Melissa Muir Sponsored by Gesswein
Recruiting, Training and Retaining MultiMillion-Dollar Writers
William Jones Jewelry Sales Academy
Knowledge is Golden
8:30 - 9:20 a.m.
TRANSITION WITH CONFIDENCE: BUILDING ON YOUR STORE’S LEGACY
Chuck Frey, Charles Frey & Associates
Ready to plan the next chapter of your store’s legacy? Whether you’re transitioning ownership within the family or selling to a trusted employee, understanding your store’s true value is the critical first step.
In this engaging session, you’ll learn how to establish a realistic, achievable purchase price and explore what happens if a sale doesn’t move forward. You’ll see how creating a total liquidation projection provides a clear financial roadmap — helping both buyer and seller negotiate with confidence based on real net-cash outcomes.
Then, discover how the Passing the Torch (Staying in Business) sale can turn transition into opportunity — generating meaningful cash flow to support down payments, inventory replacement, and ongoing operations while keeping your business thriving.
Whether you’re preparing for retirement, succession or simply planning ahead, this seminar will equip you with practical tools, proven strategies and expert insights to ensure your store’s future is as bright as its past.
Jewelers Mutual
Crime is evolving — and so are the tools to fight it. This session explores emerging crime risks and the advanced technologies that help businesses detect, deter and respond to threats. Gain insights into how AI, analytics and integrated security solutions are shaping the future of risk mitigation and business resilience.
Ankur Savani, Palak Diam
In today’s fast-moving diamond market, speed means nothing without strategy. Join Ankur Savani of Palak Diam, the world’s largest buyer of closeout and breakout diamonds, for an insider’s look at how to sell smarter, faster and more profitably. Drawing from realworld insight and thousands of transactions across the global secondary market, this session will help you:
• Confidently sell total-mix, unsorted, chipped, or dead inventory through a streamlined, one-stop process designed to maximize return.
• Evaluate and monetize old, mismatched, or underperforming diamond inventory for greater profit.
• Strengthen your over-the-counter (OTC) buying process to close more lucrative deals.
• Access instant liquidity while protecting margins with proven evaluation strategies.
• Understand evolving secondary market pricing and how to leverage it to your advantage.
Whether you’re buying, selling or sitting on inventory, you’ll walk away with actionable strategies to turn every breakout into a buyout — efficiently, intelligently and profitably.
Jason Champion and Jason Ziegenbein, AWCI
Successful watch repair begins at the front counter. Join AWCI for an in-depth discussion on best practices for watch take-in at the retail counter. Learn how to effectively communicate with customers, gather critical information, and serve as a knowledgeable liaison between the client and the watchmaker. In this workshop, we’ll share the practical strategies we've developed for communicating clearly with watch customers, asking the right questions, and translating customer concerns into meaningful details for the watchmaker or technician. We’ll also talk about how to build rapport with even the most particular clients and how to avoid common misunderstandings that can lead to frustration or delays. This workshop will help set you up for success with even the most selective watch customers.
their teams.
3. Discover how to turn everyday interactions into short, effective coaching moments.
4. Explore how to create accountability with empathy and clarity — fostering a culture of growth and commitment.
5. Leave with at least one clear, actionable idea they can apply immediately to help their team shine — and their business grow.
9:30 - 11:20 a.m.
Scott Kaufman and Ryan Kaufman, Allison Kaufman Co
Inventory is one of your biggest investments, and one of your greatest opportunities. Done well, it fuels sales, profits and cash flow. Done poorly, it ties up resources and stifles growth. In this session, you’ll learn how to harness sales and inventory data to uncover hidden patterns, eliminate dead stock and improve sell-through. Discover practical strategies to balance stock levels, reduce risk, and make confident, measurable decisions that maximize profitability.
This seminar goes beyond theory, we’ll hear directly from RJO retailers in a panel discussion on how they manage their inventory and put these principles into practice. Join us for real-world insights, idea sharing, and actionable methods you can take home to build a cleaner, leaner inventory strategy that drives growth.
Patrick Conner, Partner, Husch Blackwell, Attorneys at Law SPONSORED BY FEDERATED INSURANCE
This seminar will cover the most up to date laws, taxes, and techniques for estate, asset protection and tax planning. Included with this seminar will be planning for health care and financial decisions in the case of incapacity; transferring your assets in the most efficient, tax free and asset protected fashion upon your death; and protecting your assets during life.
Shreya Mehta, Amipi
Explore how AI can become your creative collaborator in transforming social media and marketing strategies. This seminar focuses on how AI enhances content creation, visual storytelling and audience engagement. You’ll discover practical ways to integrate AI tools such as Sintra AI (agentic AI platform), Sora AI (text to video creation by OpenAI)/ Invideo/Synthesia and enhanced features in familiar platforms like Canva — plus, AI to generate ideas, craft visuals and analyze market trends more effectively.
This session is led from the perspective of an active AI user, not a representative of any marketing company. It’s designed for anyone interested in applying AI creatively and practically whether you’re an experienced marketer, small business owner or simply curious about using AI to elevate your social media and marketing efforts. Participants will leave with real-world examples, accessible tools and a simple action plan to bring more creativity, efficiency, and innovation into their work.
Facilitated by Bri Black and Bailey Rebh, Buzz Advertising
Independent jewelers thrive not only by offering exceptional products but also by becoming trusted anchors in their communities. This panel brings together both marketers and retailers to share how local collaborations — big and small — create stronger customer relationships, amplify brand visibility and drive real business growth. From joint adoption events with animal shelters to cross-promotions with local boutiques, jewelers will hear authentic strategies that strengthen their presence while giving back to the towns and neighborhoods they serve. Attendees will walk away inspired with partnership ideas they can implement immediately, tailored to their unique community.
Bri Black and Bailey Rebh, Buzz Advertising
This 50-minute seminar introduces practical ways AI can supercharge your marketing without losing the personal touch that sets it apart. We’ll explore how AI can automate repetitive tasks, create content faster, and analyze marketing performance, all while giving attendees tangible tools they can implement right away. From Canva AI to training your own store GPT, this session emphasizes efficiency, creativity, and measurable outcomes. Attendees will leave with a clear understanding of what AI can (and can’t) do, plus actionable steps to start integrating it into their store’s marketing strategy.
Jennifer Shaheen, Technology Therapy
This presentation briefly covers branding, positioning, and marketing in general, and then dives into and explains the most appropriate (not the most common) strategy for building a solid online presence for your jewelry company. We will explain the tactics involved and the purpose of building your digital marketing plan’s (the showroom) foundation first, then moving up to build the walls and main floor, followed by the VIP suite in the upper level. Doing it any other way will not be as effective, will cost more and result in
This seminar will cover everything needed for the proper operation and transition of a closely held business in the most tax and cost-efficient manner. Included with this seminar will be proper choice of entity, saving money on taxes, asset protection and techniques for transferring your business to family, employee(s) and/or third parties.
In this workshop, we’ll explore how to turn every customer interaction, online and in-store, into an opportunity for connection and conversion. Follow a Retail Touchpoint Framework, and learn how to identify, map, and measure key moments across the five stages of the customer journey: Awareness, Consideration, Purchase, Experience, and Loyalty.
Optimum Retail Solutions
Promoting from within can boost morale, retain top talent, and strengthen your organizational culture — but how can you confidently assess when someone is truly ready for the next step? This session explores key indicators of promotion readiness, including performance, leadership potential, adaptability, and alignment with company values. We'll also examine common pitfalls, such as promoting based solely on tenure or technical skill, and provide practical tools for managers to make informed and fair promotion decisions. Leaders at every level will be equipped to recognize and support high-potential employees on their growth path.
11:30 a.m. - 12:20 p.m.
Becka Johnson, Kibby and Sherry Smith, Edge Retail Academy
The retail landscape is evolving — are you leading the change or reacting to it? Independent jewelers have faced dramatic shifts in recent years, from evolving consumer expectations and digital-first buying habits to margin pressures and staffing challenges. The stores thriving in 2026 aren’t resisting change — they’re leading through it.
In this forward-looking session, you’ll uncover what sets high-performing independents apart through real-world insights and aggregated performance data from Edge Retail Academy’s nationwide coaching network. See how the most successful retailers are embracing innovation, refining operations and reimagining what leadership looks like in a changing economy.
You’ll learn:
• The new playbook for independent jewelers navigating today’s market.
• How top owners balance innovation with operational discipline.
• Ways to turn staffing, succession, and consumer shifts into growth opportunities.
• Strategies for leading your team with confidence through uncertainty and change fatigue.
• Real examples of jewelers who successfully evolved their business models.
Walk away with a clear blueprint for leading with confidence — understanding the habits, strategies and mindset that help top-performing retailers stay agile, relevant and ahead of the curve.
Nick Failla, Collected Concepts
Ready to stop guessing and start rocking your marketing, sales, and everyday operations? Join us for a high-energy, nogeek-speak seminar that shows you real tools, real results and real easy ways to use AI in your jewelry store — starting the minute you get back. Big ideas. Ready-to-use prompts. Zero overwhelm. This isn’t sci-fi. It’s smart retail — made simple.
William Jones, founder of JewelLink and creator of the Jewelry Sales Academy, shares proven strategies for building and sustaining sales teams that consistently produce multi-million-dollar results. Drawing on years of leadership experience in high-volume jewelry stores, William reveals how to identify and attract exceptional talent, train them to sell through experience and emotion, and create a culture that keeps top performers engaged and growing.
FRIDAY – SUNDAY
Cost per attendee: Free-Will Donation to RJO Foundation
Get ready to experience the magic of horology on wheels! RJO is thrilled to welcome the Archie Perkins Mobile Horology Classroom from the American Watchmakers-Clockmakers Institute (AWCI) to our Winter Show in Phoenix.
This state-of-the-art mobile workshop brings hands-on watch and clock education right to you — fully equipped with professional benches, precision tools and live demonstrations led by AWCI experts.
Stop by to explore, learn and see craftsmanship in motion as the AWCI bus rolls into the Phoenix Convention Center!
To support its mission in industry education, the RJO Foundation will carry on its fundraising through the following sales, raffles and events
Back by popular demand: an exclusive selection of jewelry from our generous vendor partners.
The OG black, pocketed badge holders are back and available for purchase for $10 each. Members love the pockets and extra storage space! Stop by the registration desk to purchase yours!
Support the RJO Foundation by sporting your Golden Hour show shirt Sunday on the show floor!
REGISTRATION
$30 pre-sale price and expanded color selection. Pre-orders available in Deep Turquoise, Gold Heather, Charcoal and Heathered Eggplant in sizes SM-4XL. Additional fee applies to 2xl, 3xl and 4xl. Onsite inventory limited to one color choice.
Scan the code. *shipping is additional.
Savor the anticipation as you await the chance to win coveted bottles, meticulously crafted and sought after by connoisseurs worldwide. Whether you’re a seasoned enthusiast or an aspiring aficionado, this raffle offers an unparalleled opportunity to add a touch of opulence to your collection. Enter the Raise Your Spirits Raffle today for a chance to win premium spirits, generously donated by the family of Mike Pribyl. Tickets will be sold at the RJO registration desk. Proceeds benefit the RJO Foundation Mike Pribyl Endowment Scholarship.
Seven one-of-a-kind canvases of Mike Doland’s (RJO retailer and artist) ever popular artwork will be up for auction and on display at the registration desk. The silent auction will close at 12 p.m. on Monday, February 23.
Get ready to swing for a cause! The RJO Foundation Charity Golf Tournament is coming back to beautiful Phoenix, Arizona. Retailers and vendors alike can tee it up for a day of friendly competition, great company and even greater purpose, all in support of the RJO Foundation Scholarship Fund.
Where: Arizona Biltmore Golf Club
When: Thursday, February 19, 2026
Details:
• Transportation departs at 11 a.m. from the Sheraton Phoenix Downtown
• Lunch and Check-in at 11:30 a.m.
• Shotgun start at 12:30 p.m.
Costs:
• $275 per player
• $1,100 per foursome
• Price includes transportation, lunch, 18-hole best ball scramble, cart, goodie bag, reception ceremony AND opportunity for hole prizes.
• Golf club rental will be available at an additional cost.
All proceeds benefit the RJO Foundation Scholarship Fund — helping support the next generation of jewelry professionals.
Note: The RJO Foundation Golf Registration is separate from the show registration.
RJO wants to make the last day of the show a great one, so we’re calling it
RJO’s Monday Funday! Enjoy these fun games created to encourage your participation on the show floor, you’re not going to want to leave this show early!
Who wants to win a Buying Show Shopping Spree on RJO’s DIME?!?
RJO will have a drawing for our retailers at the show. The winner will receive a JACKPOT to spend at participating vendors' booths on the show floor Monday ONLY. Winner will be announced Monday, February 23rd at 12:30 p.m.
Make sure to drop off your raffle ticket at the registration desk to be eligible to win. Sponsored by your RJO participating vendors. You will NOT want to miss out!
Check your registration packet! Inside is your official RJO BINGO card. No extra cards will be available. One BINGO card per store. Collect your stamps throughout the entire show. Our sponsors have provided a fun list of activities to complete to earn their space! For every BINGO you will receive entry ticket(s) for a drawing to win one of three travel vouchers worth $1,000 each for the 2026 Lexington show.
Cards need to be returned to the registration desk by 12:00 p.m. Winner will be announced after the Jeweler's Jackpot. Must be present to win. Sponsored by your RJO participating vendors.
STAY TUNED FOR UPDATES AS WE GET CLOSER TO SHOW-TIME!
To ensure the safety of all our members and vendors, we will be requiring a photo ID and business card at registration check-in. These items will need to be presented to receive your badge for access on the show floor and ANY sponsored events held at the host hotel.
Owners will need to select the type of badge for each of their attendees during the online registration process.
BUYER BADGE: Only individuals with this badge are allowed to place orders / buy at RJO Buying Shows.
ATTENDEE BADGE: Retail members identified as “Attendee” must be employed by the member store on a regular basis. These individuals will not have buying privileges on the show floor.
All attendees must abide by the Show Attendance Code of Conduct and each store must have an Indemnity and Release Agreement signed. This can be completed through online or mail-in registration.
Press release photos will now be self-serve!
A photo opportunity station will be available by the RJO registration desk for you and your crew to snap a quick pic before heading onto the show floor.
If you are unable to attend the show after you have already registered, you must notify the office by February 11, 2026, to avoid event charges. If you are no longer able to attend individual events you have registered for, but still plan to attend the show, you must notify the office at least five (5) business days prior to the show.
Register by January 20, 2026, to receive a $250 travel voucher for each dues-paying store. Please note, your account must be in good standing with RJO and registration must be received by the deadline to qualify. This travel voucher is brought to you by the RJO vendors.
RJO Vendors are sponsoring one (1) $10.00 concession stand coupon per store, to be used Sunday on the show floor. This is a courtesy from your RJO vendor partners.
Saturday, February 21 2 - 7 p.m. Sunday, February 22 9:30 a.m. - 6 p.m. Monday, February 23 9:30 a.m. - 3 p.m.
Phoenix Sky Harbor Airport International Airport (PHX) 3400 Sky Harbor Blvd, Phoenix, AZ 85034
602-273-3300
skyharbor.com
(3.8 miles to Host Hotel)
The Sheraton Phoenix Downtown does not provide shuttle complimentary service to/from airport.
Available from Terminal 3 and Terminal 4.
AAA/Yellow Cab 480-888-8888
Mayflower Cab 602-955-1355
VIP Taxi 602-300-3000
Take the PHX Sky Train to access Phoenix Sky Harbor Airport International Airport Rental Car Center.
ALL VALLEY TRANSPORTATION
Black Sedans, SUV’s and Mercedes Benz Sprinter Vans 888-993-1300
allvalleytransportation.com
UBER/LFYT
Available from Terminal 3 and Terminal 4.
Alamea Charm / Pendants
SKU: 1215-14-02 (Bracelet), 81-08 (Crab), 81-38 (Heart), 81-02 (Sailboat), 81-18 (Sun), 81-09 (Turtle), 81-41 (Dolphin)
See our new easy on and off charm collection that can be bracelets, anklets, or pendants! Best seller starter displays for any collection. Products that sell all year around for all occasions. High margins, stocked to ship, gift packaging, area protection, locator listing.
PHONE: 808-922-5333
EMAIL: Timknouse1@yahoo.com
WEBSITE: Alameahawaii.com
NOIR+OR Collection
NOIR+OR celebrates the beauty of contrast: bold black onyx, radiant yellow gold, and shimmering diamonds in perfect harmony. Each piece is designed to be both timeless and modern, striking yet effortless. Make a Partner Web Login today and be sure to visit us at the RJO Winter Phoenix Show!
PHONE: 516-466-2045
EMAIL: Sales@bassalijewelry.com
WEBSITE: BassaliJewelry.com
Bold Gold Necklace Set
SKU: 638F3FGERYG & 998Z2FGNKYG
This dazzling 14k yellow gold set features interlocked oval and circular links adorned with round-cut diamonds, creating a bold yet elegant statement of modern sophistication and timeless diamond brilliance.
PHONE: 800-622-2744
EMAIL: Orders@ashidiamonds.com
WEBSITE: Ashidiamonds.com
Malibu Nouveau Rings and Necklace
SKU: Rings: R9649W14/A, R9649W14/BT, R9649YG14/M
Necklace: P2504YG14/M
BELLARRI’s Malibu Nouveau Collection features dazzling channel set gemstones, color blended to create a perfect harmony of color, with accents of diamonds in 14kt gold.
PHONE: 800-255-0192
EMAIL: Brent@bellarri.com
WEBSITE: Bellarri.com
Basketweave Collection
Brevani’s new Basketweave Collection is set in 14kt gold with natural diamonds, is lightweight and at a great price point. Stop by the booth to see the full collection in person.
PHONE: 800-356-3851
EMAIL: Info@brevani.com
WEBSITE: Colormerchants.com
SmartPRO Showcases
SKU: 9215
SmartPRO showcases, the ultimate retail showcase solution. Advanced LED lighting, modular design, and precision engineering to maximize jewelry presentation and sales performance. Built for reliability, easy reconfiguration, and modern aesthetic impact.
PHONE: 800-809-3868
EMAIL: Sales@boxbrokersgroup.com
WEBSITE: Smartproshowcases.com
Clientbook is an AI-powered clienteling platform that helps jewelers build stronger customer relationships, boost repeat sales, and streamline communication-all from one place-so associates can sell smarter and deliver personalized service.
PHONE: 385-352-3518
EMAIL: Editor@clientbook.com
WEBSITE: Clientbook.com
Gemstone & Diamond Jewelry SKU: R1470SM-RUB
Radiant Elegance — one gem at a time. Fine jewelry collection where timeless luxury meets modern brilliance.
PHONE: 800-755-5166
EMAIL: Sales@diaexpressions.com
WEBSITE: Diaexpressions.com
REGISTRATION DEADLINE: TUESDAY, JANUARY 20, 2026
Please write name of show attendee(s) below for buying floor badges. Also include individual email addresses for each attendee for access to the RJO Event App.
Buyer OR Attendee
Name: Email:
Would like event app Yes OR No
Buyer OR Attendee
Would like event app Yes OR No
Name: Email: __________________________________________________________
Buyer OR Attendee
1 - 4:30 p.m.
RJO Owner's Academy $149 x
1:30 - 2:30 p.m.
GIA Training Studio Session One: The Big Three: Ruby, Sapphire and Emerald $175 x
2 - 3 p.m.
AI and Clienteling: Why They're Actually a Match Made in Heaven
2:30 - 3:30 p.m.
The Untapped Revenue Stream Hiding Within Your Local Market
Natural Earth-Minded HPHT Diamonds: Innovating the Diamond Industry
3 - 4 p.m.
GIA Training Studio Session Two: Understanding Diamond Values $175 x
FEBRUARY 21
7:30 - 9 a.m.
Continental Breakfast (seminar attendees only)
8:30 - 9:20 a.m.
Transition with Confidence: Building on Your Store's Legacy
Staying Ahead of Crime: Modern Threats and Smart Security Solutions
Breakout to Buyout How to Maximize and Sell Your Breakout Diamonds - Fast and Smart Best Practices for Managing a Watch Repair Counter
From Staff to Stars: Building a High-Performance Team in Your Jewelry Store
9:30 - 10:20 a.m.
Diamonds Are Forever- But You Aren't: Estate Planning for the Average Person Creative AI Tools to Transform Your Social Media Strategy
Stronger Together: How Local Collaborations Boost Business
7:30 − 8 a.m.
Non-Denomination Reflection Time
7:30 − 9:30 a.m.
Retailer & Vendor Joint Breakfast (ticket required, pre-registered event)
Regular meal preferred
22
3:15 - 4:15 p.m.
Data-Driven Jewelry Sales: How ASHI Analytics Helps You Stock What Sells
3:30 - 4:30 p.m.
Unlocking the Future of Custom Jewelry: Inside the New EverSpark Portal
3:45 - 4:45 p.m.
Enhance your EDGE POS with Jewelers Mutual
4 - 5 p.m.
The Shift in Power: Why Independent Jewelers Are Now Built to Win
Omnichannel Wins: Grow Revenue In Store and Online with Jewel360
4:30 - 5:30 p.m.
Quality Go App! Quality Gold's Inventory at Your Fingertips
Hire, Wire & Inspire: A 60-Minute Playbook to Find 'Em, Train 'Em, Keep 'Em
9:30 - 11:20 a.m. *Double Session*
Smarter Inventory Decisions: Turning Data into Actionable Growth
10:30 - 11:20 a.m.
Planning for the Future: Succession and Tax Essentials for Business Owners
Harnessing the Power of AI in Jewelry Marketing
50 Ways to Connect:
Optimizing Your Retail Touch Point
Internal Promotions: How Do You Know Someone is Ready for the Next Position
11:30 - 12:30 p.m.
Leading Through Change: What Successful Store Owners Are Doing Differently in 2026 AI Isn't Coming... It's Already Here!
P&L 101 - Looking At Your Bottom Line: Understand the Real Consequences of Discounting and Short Mark-up
8:15 − 9:30 a.m. RJO Brain Gain Breakouts Owner Managers Social Media Strategies Events & Promotions Staffing & Hiring
$40 for each meal beyond 4 $40 x Kosher meal preferred
$70 For each kosher meal beyond 4 $70 x *Vegetarian & gluten-free options will be available on the breakfast buffet when selecting regular meal.
FEBRUARY 23
8 - 9:30 a.m.
Sharing the Best of Your Show Experience & Continental Breakfast
2 − 3 p.m. Farewell Event
Would like event app Yes OR No
Name: Email: __________________________________________________________
5 - 6 p.m.
Quick Tips for Managing Record-Breaking Gold Prices
5 - 6:30 p.m.
The Edge 2026: Smarter Tools, Stronger Stores and a New Way to Buy
5:15 - 6:15 p.m.
Oro Alexander Spotlight
5:30 - 6:30 p.m.
Next Gen Meet & Greet
6:30 - 8 p.m.
RJO Kickoff Reception & Tower Displays: Golden Hour
LIVE DEMO: Pulse Arc Welding Demystified Recruiting, Training and Retaining Multi-Million-Dollar Writers
12:30 - 2 p.m.
General Membership Luncheon
Regular Vegetarian Gluten Free
$40 For each meal beyond 4 $40 x Kosher
$70 For each kosher meal beyond 4 $70 x
Subtotal $
*total number of meal types should match the number of attendees 5:30 - 7 p.m.
Buying Floor Welcome Reception
7 - 8:30 p.m.
RJO Rock Tour Reception
7:15 p.m.
Next-Gen Night Out!
Arizona Wilderness DTPHX $150 x
5 − 6 p.m.
Buying Floor Happy Hour 6:30 − 8:30 p.m.
Dinner & Theatre Comedy Night: Drunk Shakespeare 21+ Event $150 per person $150 x
Total (if applicable) $ ______________________
Please don’t forget to make your hotel reservation at RJOMembers.com Fax form to 641-792-9251, mail to RJO Inc., P.O. Box 1045, Newton, IA 50208, or register online at RJOMembers.com. If payment is necessary for activities, call RJO at 800-247-1774, ask for Kristi Nelson to request your credit cardpayment authorization form or submit your check payable to RJO Inc., Attn. Kristi Nelson P.O. Box 1045, Newton, Iowa 50208
