IN THIS ISSUE...
Welcome to the 2025 New Vendor Inside Track
Your exclusive look at the newest additions to the RJO family! Each of these vendors has been carefully vetted by our Member Review Committee (MRC), with many joining our network through recommendations from retailers like you. Inside this issue, you’ll find their company profiles, terms, key contacts, and ad submissions to help you get acquainted before the Winter Buying Show. Be sure to visit the New Vendor Pavilion Phoenix, February 20–23, 2026, to meet these exciting new partners in person and explore all they have to offer!
Terms/Discounts: Colored stones- 10% discount.
Loose non-certified diamonds- 5% discount.
Loose certified diamonds- Net. Flate Rate
Shipping-$40 overnight, $25 second day. Extended terms available. No minimums.
Company Description: Precious and semiprecious stones, medium to fine quality, specializing in Emeralds, Rubies, and Sapphires. Diamonds in all shapes & sizes!
PRIMA NEW YORK
Terms/Discounts: 10% discount includes custom designs and special orders. Monthly exclusive offers- only available toRJOretailers
Termsavailable-discountappliestoterms
Short-Term Memo (less than 30 days) available- discount appliestomemo
Exclusivity: We offer exclusivity for areas and specific requests by RJO members and will not sell to any competitorsinthesamevicinity.
Location: Great Neck, NY
Email: Orders@primanewyork com
Phone: (516) 466-1818
Company Description: Manufacturer of exceptional, high quality Jewelry, specializing in diamond fashion, bridal and gemstone collections. Expertise in custom design and tailored special orders.
Key Persons: Orna Bakshi
Location: Boca Raton, FL
Email: Nyezekyan@gmail.com
Phone: (561) 306-1817
Terms/Discounts: 15% discount. 1 time customers- additional 3% off their order. Memo available- 30 days Extended terms available Free shipping on orders over $10,000. st
Company Description: Value-driven fine jewelry maker blending modern designs, offering high quality competitively priced, everyday wearable and formal collections and responsive customer service. With our customers needs our #1 priority.
Key Persons: Nory Yezekyan, Christopher Yezekyan, and Nicolas Yezekyan
Location: Carlsbad, CA
Email: Rboyajia@gia.edu
Phone: (760) 603-4200
Terms/Discounts: 10% discounts on GIA Accredited education courses utilizing the discount code "RJO" 10% discount on GIA Alumni Collective / Continuing Education courses utilizing the discount code "RJOCE" Laboratory Services- Net & billed direct
Company Description: GIA, established in 1931, is the world leader in gemological research, education & laboratory services. Known for creating the 4C's of diamond quality, GIA's mission is to uphold public trust in gems & jewelry.
Key Persons: Nory Yezekyan, Christopher Yezekyan, and Nicolas Yezekyan.
LUVENTE
Terms/Discounts: 6% discount- excludes long-term memo (longer than 30 days) and repairs There are times with Luvente is overstocked on certain items in certain combinations Those items will be offered to RJO clients FIRST at a 35% discount RJO retailers will have 30 days to purchase these products before they are offered to non RJO retailers Overstock invoices will be invoiced on Net 30 terms and not subject to the return policy detailed below. Extended terms available. No minimum buy-in. Branded displays for retailers when they keep on hand inventory of $25,000 or more $25 flat rate shipping per order Memo Program Available- discount does not apply for long-term memo Long-term memo is considered longer than 30 days For new customer buying the Luvente line we offer a matching memo for 1 year Memo will not exceed customers current on hand inventory of Luvente. Luvente sells online direct to consumer. Anything sold and shipped within 25 miles of your store you receive 25% check for that sale If there are two stores within that 25 miles, the check will go to the store closest to the sale Any discounts offered online, RJO member will be guaranteed pricing to at least make 50%
Location: New York, NY
Email: Prashant@luvente com Phone: (212) 730-1003
Company Description: Luvente is a fine fashion jewelry designer and manufacturer. We strive to always have the latest designs and offer the most flexible terms to our retail partners We keep on-hand inventory of over $10 million for expedited shipments and offer a lifetime warranty on our jewelry
Key Persons: Daniel Dabakarov & Prashant Gupta
GESSWEIN
Location: Bridgeport, CT
Email: Roger3@gesswein.com
Phone: (203) 366-5400
Terms/Discounts: 10% discount on all products except the products on the attached addendum Additional discount on all items including a discount on the items in the addendum when purchased at an RJO Show Free freight on select items purchased at RJO shows (typically Orion welders and Yehudas). Show specials available to RJO members. Net 30 day terms to membership- Discount applies to terms. If the products are in stock we try and ship same day for orders placed before noon.
Company Description: Providing high-quality precision metalworking tools, equipment, training and service to metalworking trades for over 100 years
Key Persons: Roger, Greg, & Lauren Gesswein. Lindsay Minihan, Jocelyn Muir, John Demunda, & Opal Moo Yin.
Location: New York, NY
Email: Brady@mgworld.net
Phone: (212) 354-7680
Terms/Discounts: 15% discount- excludes repairs and clearance Custom opportunities available No buy-in Counter display included on $1,500 Fan Dip buy-in. Extended terms available- discount applies to extended terms. Up to 60-day terms on exchanged items. Memo available.
Company Description: We pride ourselves on being a one stop shop for men's jewelry. We offer made to order as well as delivery.
Key Persons: Brady D'Elia, Kyle Harvell & Tetsu Takahash
J. FRANK GOLDEN & ASSOCIATES
Terms/Discounts: 10% Discount. All services are NET Memo available- 15 day memos Net-30 on all invoiced purchases Flexible terms. $18.50 flat-rate second-day shipping.
Company Description: We are a family owned and operated loose colored stone wholesale company JFG has been serving the jewelry industry for over 55 years
Location: McDonough, GA
Email: Denatanner2@gmail.com
Phone: (770) 946-9224
Key Persons: Dena Golden Tanner, Ella Golden Eskridge, Kate Spencer, and Betsey Wheeler.
SPARKLING JEWELRY INC.
Location: Los Angeles, CA
New York, NY
Email: deep@sparklinglabgrown.com
Phone: NY Office: (646)469-0440 LA Office: (213)623-1817
Terms/Discounts: 10% off finished jewelry, with additional savings for higher-volume purchases 10 5% off orders over $10,000 and 11% off orders over $50,000 6% off loose labgrown diamonds, increasing to 6.5% on orders over $10,000 and 7% on orders over $50,000. No minimum orders. $2,000 credit after reaching $100,000 in invoiced purchases within six months Memo available up to $15,000 for 90 days, with limits increasing one-to-one as invoice volume grows $35 Flat-Rate FedEx Priority Overnight Shipping Free shipping on first order.
Company Description: Delivering unmatched value, speed, and variety across lab-grown diamonds and fine jewelry With over 20,000 certified stones and an ever-expanding selection from essentials to colored diamonds and lab gemstones we help retailers stay stocked, relevant, and profitable.
Key Persons: Nirav Shah, Shreni Shah, & Deep Singhvi
PLATINUM 1911 FINE JEWELRY
Location: Scottsdale, AZ
Email: Troy@platinum1911 com
Phone: (949) 903-1182
Terms/Discounts: 5% discount off asset orders & short term memo Long-term memo- NET No minimum buy-in Watches and Bullion are billed direct and not sold through RJO
Company Description: Platinum 1911 specializes in Fine Period Estate Jewelry, Diamonds, Gemstones & Watches We scour the world through our 20 year+ network in the business to aquire some of the best fine jewelry estates that come available and pass on not only a piece of history, but also a tremendous value!
Key Persons: Troy Perkins & Charlene Soto
ARK JEWELS
Terms/Discounts: 15% discount. Extended terms availablediscount applies to extended terms Flexible memo available- discount applies to memo Flat rate & show shipping specials Usually, we ship the product in 4-24 hours if the SKU is in stock For custom orders, delivery takes 3-4 weeks Retailers with an annual purchase of $100,000 or more qualify for exclusive territory rights, ensuring that specific designs are not sold to any other customer, within their region. The radius for exclusivity is determined by population density: 30-mile radius for areas with a population below 75,000. 20-mile radius for areas with a population of 75,000 and more.
Company Description: A trusted manufacturer of natural diamond jewelry, offering over 6,000 designs with competitive wholesale pricing, exceptional craftsmanship, and unmatched customer service since 2000
Key Persons: Hitendra Pandya, Kajal Pandya & Priya Puppala.
JYE LUXURY COLLECTION
Location: Burlingame, CA
Email: jyescorp@gmail com
Phone: (415) 621-8880
Terms/Discounts: 8% discount Extended terms & memo available.
Company Description: At Jye's we pride ourselves in creating jewelry worthy of being passed down generations. Each design reflects our commitment to superior materials, refined craftsmanship, and enduring beauty - crafted to compliment the natural elegance of those who cherish them.
Key Persons: Charles Ueng
Location: New York, NY
Email: Jewelry@vimcodiamond com
Phone: (212) 302-7188
Terms/Discounts: 4% discount. Free shipping on all orders. Complementary displays Extended terms available
Company Description: Vimco Diamond is dedicated to crafting fine jewelry with a focus on exceptional diamon quality and timeless craftmanship, building a legacy of excellence since 1985.
Key Persons: Anu Hirawat, George Pineda, Fernanda Sierra, & Jay Thacker.
Terms/Discounts: 8% Discount. Additional 5% discount at RJO Buying Shows- orders must be placed at show. Extended terms avaliablediscounts do apply. Full memo service- 30 days.
Location: New York, NY
Email: info@cr-gems.com
Phone: (917) 936-1544
Company Description: Gemstone wholesalers specializing in Ruby, Sapphire, Emeralds, and semi-precious single stones and calibrated melee. 24/7 Live platform who also offer a full memo service and API connectivity.
Key Persons: Jas Singh & Amber Morris
BLACK FOREST
Location: Owatonna, MN
Email: Joe@blackforrestltd.com
Phone: (507) 451-6525
Terms/Discounts: 3% discount. No minimum orders.
Company Description: Since 1984, Black Forest has been a leader in jewelry manufacturing for over 40 years As a wholesaler, we work with distributors/retailers to help them meet the needs of their customers no matter how big or small the project might be. We specialize in Corporate Recognition Jewelry, Scholastic and Championship Rings.
Key Persons: Joe Effertz, Michael Jordal, Robyn Farrag, and Ashley Kingland
ASHI DIAMONDS, LLC
Location: New York, NY
Email: rajeevpandya@ashidiamonds.com
Phone: (800) 622-2744
Terms/Discounts: ASHI will offer RJO retailers to lowest wholesale price level across all product categories Discount- Net Extended terms available up to net 120 based on order size and account performance Memo programs and show specials available ASHI offers product exclusivity based on retailer volume and participation in print marketing programs. See online directory for buy in and opening orders information.
Company Description: ASHI is a premier diamond jewelry manufacturer offering innovative designs, deep inventory, and marketing tools tailored to support independent jewelers across North America Key Persons: Vivek Pandya, Paras Pandya
