This brand guide ensures consistency in the visual & verbal representation of Eivissa Cocina. Ibiza is a popular tourist destination, & having a consistent brand identity helps the cookery school & pop-up bar
& restaurant stand out to create a memorable impression among visitors.
Ibiza is adapting its tourist industry. After decades of appealing to the hedonistic masses, the call now is to limit summer tourist influxes & instead appeal to fewer, but more discerning tourists willing to pay more. At the request of the Ibizan tourist board, Eivissa Cocina is one of the island’s first efforts into reaching out to this new market.
Based at an adapted traditional Ibizan windmill with outbuildings converted into luxury school student accommodation; the school provides masterclasses for amateur cooks from visiting chefs & well-known restaurant chefs from across the island.
Image: rickard.design
Ibiza is known for its vibrant & diverse culinary culture. A brand guide helps the cookery school establish a unique identity within this competitive landscape. It outlines the specific visual elements, such as logos, colours & typography, that reflect the school’s personality & differentiate it from other cooking schools in Ibiza.
The business is ready to open by cementing itself at the forefront of a new type of tourism for the island, not only that but it’s also an opportunity for local businesses to supply produce & train hospitality staff within the school, as well as use the accompanying
Eivissa Cocinapop-up restaurant & bar. By creating a circular economy, Eivissa Cocina is setting itself as a tourism; economic & sustainable enterprise for Ibiza.
Under the umbrella of Eivissa Cocina will be the four main branding arms of the company - Eivissa Cocina Cookery School; Eivissa Cocina Restaurant; Eivissa Cocina Bar; & Eivissa Cocina House (the accommodation).
There is a growing group of tourists who love Ibiza, but no longer have any desire to enjoy any of the hedonistic & party elements on offer...they have have
different lifestyle needs, expectations (& funds available) for their visit. While the cookery school offers the initial pull, Eivissa Cocina has positioned itself as a destination space with accommodation, first-class amenities & activities. It caters for a bespoke group of tourists - EXACTLY who Ibiza was made for..
Image: Pexels
Eivissa Cocina
Sustainability: Promote sustainable practices by emphasising the use of locally sourced, organic & seasonal ingredients. Encourage waste reduction & recycling in the kitchen, & educate students about sustainable farming & fishing practices.
Food safety & hygiene: Prioritise the health & safety of students by maintaining high standards of food safety & hygiene. Teach proper handling, storage & preparation techniques to ensure safe cooking practices.
Inclusivity & diversity: Foster an inclusive environment where individuals from diverse backgrounds feel welcome & respected. Embrace cultural diversity by offering courses that explore a wide range of cuisines & promote inclusivity in marketing, hiring practices & student interactions.
Health & nutrition: Promote balanced & nutritious cooking techniques. Educate students about the importance of using wholesome ingredients & minimizing the use of processed foods. Encourage the exploration of healthy alternatives & dietary options for different lifestyles & dietary restrictions.
Ethical sourcing: Encourage ethical sourcing practices by partnering with suppliers who adhere to fair trade principles & prioritise humane treatment of animals. Promote transparency in the sourcing process & provide information to students about the origins of ingredients.
Respect for cultural heritage: Celebrate the culinary traditions & cultural heritage associated with various cuisines. Teach students about the history & cultural significance of dishes, ingredients & cooking techniques, fostering appreciation & respect for different culinary traditions.
Transparency & honesty: Maintain transparency in all aspects of the cookery school, including pricing, course descriptions & policies. Communicate clearly with students, providing accurate information & addressing any concerns promptly & honestly.
LOCAL PRODUCE
VISITING CHEFS LOCALLY SOURCED
POP-UP RESTAURANT
CONVERTED WINDMILL
‘NEW’ TOURIST
A collection of all the initial thoughts & aims for the project, a visual representation to refer back to throughout the project.
In addition to the concept board, the brand board gives a visual representation of the brand’s visual identity. It acts as the basis for the aesthetic of the design to come from, including colours, fonts & tones for the spaces being designed.
With a collection of organisations working across the project, this board is a quick reference point to ensure consistent brand application across all platforms. It also sets the tone for all stakeholders with continued communication with the brand’s overall strategy & messaging.
The logo is clean & simple to represent the sleek aesthetic of Eivissa Cocina. Meaning Ibiza kitchen, the Eivissa in font Amsterdam one is a loose, almost hand-written style in a nod to the Bohemian nature of the island. Cocina, in font Comfortaa bold, meaning crisp clean & simple to represent the business side of the company. The logo comes in two colourways - black on white as the main logo version as seen opposite, & black on peach. The overall aesthetic is uncluttered but elegant. There are four additional logo representations, applicable as to which part of the business they represent: cookery school, restaurant, bar & house - created in font Baskerville, but only come in the black on white version.
Please do not use or adapt this logo in size, scale, shape or colour, other than what is displayed here.
Colour P: 19-0303 TCX
Colour C: 0 0 0 100
Colour R: 0 0 0
Colour H: #2b2926
Colour P: 11-0601 TPG
Colour C: 0 0 0 0
Colour R: 255 255 255
Colour H: #FFFFFF
Colour P: 141
Colour C: 15 20
Colour R: 218
Colour H: #dac17c
Eivissa CocinaColour P: 803 C
Colour C: 8 0 96 0
Colour R: 249 255 23
Colour H: #f9ff1d7
Colour P: 196 C
Colour C: 15 24 26 0
Colour R: 217 192 179
The primary colour palette is constant throughout all communications. A colour hierarchy has been implemented, with black, white & yellow being the most important. Where possible Pantone colours should be used. For extra impact, special print techniques such as debossing can also be applied. C 20 61 0 193 124 #dac17c
Colour H: #d9c0b3
Baskerville & Josefin Sans are the brand’s typeface. In line with the whole brand aesthetic, they are clean & legible - one serif & one sans serif that complement each other. Please adhere to the tracking & text arrangement when using these fonts as Eivissa Cocina, that are specified in this document to achieve brand consistency throughout.
Eivissa Cocina
Baskerville is the title typeface, it should be used in all title text where typography is required.
A brochure for potential students serves as a concise & organised way to provide detailed information about the Eivissa Cocina Cookery School. It can include details about the school’s profile & history, philosophy, teaching methods, curriculum, class schedules & the qualifications & experience of the instructors. This information helps potential students understand what the school offers & make informed decisions about their culinary education.
It’s also acting to showcase the cookery school’s facilities, kitchen equipment, accommodation & overall experience. It’s also a means to strategically target specific audiences by emphasising it’s unique selling points & competitive advantages.
Highlighting & showcasing all the facilities & the luxury accommodation can effectively communicate these distinguishing features & entice prospective students.
Eivissa Cocina
Image: rickard.design
Utilising digital space is essential for Eivissa Cocina’s marketing & promotional objectives. By creating a website & using social media platforms, a strong online presence can be established & ensure that the interests & needs of prospective students are satisfied.
Long before the start of the school, a comprehensive social media strategy would need to be in place. It’d start with a selection of posts that will tease the reveal. The target demographic, business objectives, & content kind were major considerations when choosing which social media platforms would be used. As a means to initially generate interest, space & content would be needed on all the major social networks (Facebook, Instagram, Twitter & Pinterest), subsequently they’d be used to establish a reputation.
With four spaces to consider, having branded items for both promotional & marketing needs is imperative. But each space has a different requirement. The cookery school needs items that the students will use after their classes are over - like aprons & chopping boards; the restaurant needs crockery & menus; the bar a cocktail & drinks menu, with engraved glasses ; & the house on a par with a hotel, the likes of dressing gowns, slippers & towels. Each space is also in need of it’s own signage.
All images: rickard.design
Eivissa Cocina
All images: rickard.design
