BALEARIC COOKERY SCHOOL

The vision

VISITING CHEFS

Concept board

A collection of all the initial thoughts & aims for the project, a visual representation to refer back to throughout the project.

LOCAL PRODUCE

POP-UP RESTAURANT

CONVERTED WINDMILL

LOCALLY SOURCED

T he brand board

In addition to the concept board, the brand board gives a visual representation of the brand’s visual identity. It acts as the basis for the aesthetic of the design to come from, including colours, fonts & tones for the spaces being designed.

With a collection of organisations working across the project, this board is a quick reference point to ensure consistent brand application across all platforms. It also sets the tone for all stakeholders with continued communication with the brand’s overall strategy & messaging.

T he logo

The logo is clean & simple to represent the sleek aesthetic of Eivissa Cocina Meaning Ibiza kitchen, the Eivissa in font Amsterdam one is a loose, almost hand-written style in a nod to the Bohemian nature of the island. Cocina, in font Comfortaa bold, meaning crisp clean & simple to represent the business side of the company. The logo comes in two colourways - black on white as the main logo version as seen opposite, & black on peach. The overall aesthetic is uncluttered but elegant. There are four additional logo representations, applicable as to which part of the business they represent: cookery school, restaurant, bar & house - created in font Baskerville but only come in the black on white version.

Please do not use or adapt this logo in size, scale, shape or colour, other than what is displayed here.

Colour P: 19-0303 TCX

Colour C: 0 0 0 100

Colour R: 0 0 0

Colour H: #2b2926

C olour palette

The primary colour palette is constant throughout all communications. A colour hierarchy has been implemented, with black, white & yellow being the most important. Where possible Pantone colours should be used. For extra impact, special print techniques such as debossing can also be applied.

Colour P: 11-0601 TPG

Colour C: 0 0 0 0

Colour R: 255 255 255

Colour H: #FFFFFF

Colour P: 141 C

Colour

Colour R: 218 193 124

Colour H: #dac17c

Colour P: 803 C

Colour C: 8 0 96 0

Colour R: 249 255 23

Colour H: #f9ff1d7

Colour P: 196 C

Colour C: 15 24 26 0

Colour R: 217 192 179

Colour H: #d9c0b3

Typography

Baskerville & Josefin Sans are the brand’s typeface. In line with the whole brand aesthetic, they are clean & legible - one serif & one sans serif that complement each other. Please adhere to the tracking & text arrangement when using these fonts as Eivissa Cocina, that are specified in this document to achieve brand consistency throughout.

Baskerville is the title typeface, it should be used in all title text where typography is required.

Josefin Sans is the main content body typeface, it should be used in all body text where typography is required.

B rochure

A brochure for potential students serves as a concise & organised way to provide detailed information about the Eivissa Cocina Cookery School

It can include details about the school’s profile & history, philosophy, teaching methods, curriculum, class schedules & the qualifications & experience of the instructors. This information helps potential students understand what the school offers & make informed decisions about their culinary education.

It’s also acting to showcase the cookery school’s facilities, kitchen equipment, accommodation & overall experience. It’s also a means to strategically target specific audiences by emphasising it’s unique selling points & competitive advantages.

Highlighting & showcasing all the facilities & the luxury accommodation can effectively communicate these distinguishing features & entice prospective students.

D igital strategy

Utilising digital space is essential for Eivissa Cocina’s marketing & promotional objectives. By creating a website & using social media platforms, a strong online presence can be established & ensure that the interests & needs of prospective students are satisfied.

Long before the start of the school, a comprehensive social media strategy would need to be in place. It’d start with a selection of posts that will tease the reveal. The target demographic, business objectives, & content kind were major considerations when choosing which social media platforms would be used. As a means to initially generate interest, space & content would be needed on all the major social networks (Facebook, Instagram, Twitter & Pinterest), subsequently they’d be used to establish a reputation.

B randed items

With four spaces to consider, having branded items for both promotional & marketing needs is imperative. But each space has a different requirement. The cookery school needs items that the students will use after their classes are over - like aprons & chopping boards; the restaurant needs crockery & menus; the bar a cocktail & drinks menu, with engraved glasses ; & the house on a par with a hotel, the likes of dressing gowns, slippers & towels. Each space is also in need of it’s own signage.