JOSEFIN SANS

B rochure

A brochure for potential students serves as a concise & organised way to provide detailed information about the Eivissa Cocina Cookery School. It can include details about the school’s profile & history, philosophy, teaching methods, curriculum, class schedules & the qualifications & experience of the instructors. This information helps potential students understand what the school offers & make informed decisions about their culinary education.

It’s also acting to showcase the cookery school’s facilities, kitchen equipment, accommodation & overall experience. It’s also a means to strategically target specific audiences by emphasising it’s unique selling points & competitive advantages.

Highlighting & showcasing all the facilities & the luxury accommodation can effectively communicate these distinguishing features & entice prospective students.

D igital strategy

Utilising digital space is essential for Eivissa Cocina’s marketing & promotional objectives. By creating a website & using social media platforms, a strong online presence can be established & ensure that the interests & needs of prospective students are satisfied.

Long before the start of the school, a comprehensive social media strategy would need to be in place. It’d start with a selection of posts that will tease the reveal. The target demographic, business objectives, & content kind were major considerations when choosing which social media platforms would be used. As a means to initially generate interest, space & content would be needed on all the major social networks (Facebook, Instagram, Twitter & Pinterest), subsequently they’d be used to establish a reputation.

Eivissa Cocina