The vision

Ibiza is known for its vibrant & diverse culinary culture. A brand guide helps the cookery school establish a unique identity within this competitive landscape. It outlines the specific visual elements, such as logos, colours & typography, that reflect the school’s personality & differentiate it from other cooking schools in Ibiza.

The business is ready to open by cementing itself at the forefront of a new type of tourism for the island, not only that but it’s also an opportunity for local businesses to supply produce & train hospitality staff within the school, as well as use the accompanying pop-up restaurant & bar. By creating a circular economy, Eivissa Cocina is setting itself as a tourism; economic & sustainable enterprise for Ibiza.

Under the umbrella of Eivissa Cocina will be the four main branding arms of the company - Eivissa Cocina Cookery School; Eivissa Cocina Restaurant; Eivissa Cocina Bar; & Eivissa Cocina House (the accommodation).

There is a growing group of tourists who love Ibiza, but no longer have any desire to enjoy any of the hedonistic & party elements on offer...they have have different lifestyle needs, expectations (& funds available) for their visit. While the cookery school offers the initial pull, Eivissa Cocina has positioned itself as a destination space with accommodation, first-class amenities & activities. It caters for a bespoke group of tourists - EXACTLY who Ibiza was made for..

E thics

Sustainability: Promote sustainable practices by emphasising the use of locally sourced, organic & seasonal ingredients. Encourage waste reduction & recycling in the kitchen, & educate students about sustainable farming & fishing practices.

Food safety & hygiene: Prioritise the health & safety of students by maintaining high standards of food safety & hygiene. Teach proper handling, storage & preparation techniques to ensure safe cooking practices.

Inclusivity & diversity: Foster an inclusive environment where individuals from diverse backgrounds feel welcome & respected. Embrace cultural diversity by offering courses that explore a wide range of cuisines & promote inclusivity in marketing, hiring practices & student interactions.

Health & nutrition: Promote balanced & nutritious cooking techniques. Educate students about the importance of using wholesome ingredients & minimizing the use of processed foods. Encourage the exploration of healthy alternatives & dietary options for different lifestyles & dietary restrictions.

Ethical sourcing: Encourage ethical sourcing practices by partnering with suppliers who adhere to fair trade principles & prioritise humane treatment of animals. Promote transparency in the sourcing process & provide information to students about the origins of ingredients.

Respect for cultural heritage: Celebrate the culinary traditions & cultural heritage associated with various cuisines. Teach students about the history & cultural significance of dishes, ingredients & cooking techniques, fostering appreciation & respect for different culinary traditions.

Transparency & honesty: Maintain transparency in all aspects of the cookery school, including pricing, course descriptions & policies. Communicate clearly with students, providing accurate information & addressing any concerns promptly & honestly.