Australia Update

Just a few short months ago, I made the decision to follow my values and join Harcourts Australia. Its stated core values - people first, doing the right thing, fun and laughter and being courageous - so closely aligned with my own and I was hopeful I would find those values being truly lived. Within a very short space of time, I saw those values were not only on the wall of every office I visited, but they were alive in the words and actions of a community of really fantastic people. In that time, Harcourts was also recognised as reaching the highly contested position of being the second largest brand in the country for the number of sales - achieved quietly, in just 24 years. It was a proud moment for many. Recently, it was announced that I’ll have the honour and privilege of leading this great brand into its future as CEO Australia, alongside COO Lisa Pennell. We’ve worked together for many years and have a unique partnership that will allow us to serve both the Harcourts support team and greater Harcourts network well, continuing to build on the legacy of past leaders. We’re surrounded by an exceptional team both in Australia and in Harcourts International who we are proud to work with, skilled individuals who also see the Harcourts values as far more than just branding. The coming 12 months will be a watershed for our technology, training, and branding strategy as a company. While we’re rolling out brilliant new technology to our people, we’re still resolutely committed to doing the right thing and putting people first in what is fundamentally a people business. That means enabling our members to achieve their potential with our steadfast commitment to supporting their goals and enabling their growth. The future is bright. The future is blue.

Adrian

Knowles

CEO, Harcourts Australia adrian.knowles@harcourts.net Harcourts Australia is excited to announce it has now recruited its own fully-functional Australian Marketing Team. Lead by the Head of Marketing and Business Partnerships, Monika Kamienowska, the team have world-class expertise in all areas of Marketing and Communications including experience in Brand Management, PR, Design, CX, Content Development, and Social Media. This new team will offer the network incredible value and support, with new marketing assets, the first ever annual national campaign, ongoing training, crisis and complaint management support, a strong social media presence and a focus on dominating share of voice in the media. And they’d love to hear from you! If you have any key stories you would like to share through our press releases and media contacts, please email them to communications.au@harcourts.net, and remember to tag #HarcourtsAustralia in your social media posts if you would like a chance to be featured.

Harcourts Heartbeat, the new newsletter Short, sharp, and packed full of News, Views and Assets to Use! Harcourts Heartbeat is for the network, by the network, and from the Support Team. Its primary purpose is to be the one main source of information for all Harcourts announcements and news. It’s the place all new Marketing assets and artwork is released. And with a weekly informative message from Adrian, Lisa and the Team, user-friendly ‘click here’ tiles, and regular features like Auction Update, Events, and training opportunities from the Academy, Harcourts Heartbeat is for busy people living the Harcourts Values. Plus, there’s your news! Harcourts Heartbeat is a chance to get your stories out there. Get to the Heart of the Heartbeat on communications.au@harcourts.net, they’d love to hear from you.

Harcourts' New Australian Marketing Team

Luke Clarke Social Media Mathew Fox Design Richard Finn PR Sarah Carr Comms Tayla Allen CX