In Rural

NUTRIEN HARCOURTS UPDATE

2021 has proven to be another year of change and adapting to new ‘normals’, we have welcomed four new offices into the Nutrien Harcourts family and many new faces into our branches. We have begun collaboration with a creative agency to assist with our 2022 Brand Campaign, this will be an investment in our brand to bring wider awareness of the Nutrien Harcourts name across Australia. This will be a great opportunity for our branches to leverage this campaign within their own locations. Our Nutrien Harcourts Tasmanian agent Tony Maguire has recently facilitated the part sale of Woolnorth, worth $120 million, bringing the land back into Australian ownership with TRT Pastoral making the historic deal. The pandemic has hastened procedural change since last year, we have now held just short of 200 online auctions. The uptake from our Nutrien Harcourts network has been overwhelming, with bookings from QLD, NSW and VIC offices. The feedback from the group has been outstanding, with several of our businesses now using virtual auctions as a legitimate alternative to onsite auctions. Purchaser engagement has been extremely positive. We are recording a clearance rate of 70%, and have enjoyed some cracking auctions along the way. A range of properties has seen the highest sale price at $8.96mil, and our cheapest property selling at $52k - all under the hammer! In October, we welcomed Emma Palidwar to the Corporate Team as Marketing Coordinator. Joining us from the Nutrien Ag Solutions marketing team and legacy Ruralco Property. Our Summer 2021/2022 marketing assets are being developed along with Christmas and New Year to be utilised across all local marketing channels including email, social media, publication and print (direct mail and in-office displays). We will also be looking at new assets for 2022, with new and exciting messaging with an aim to increase our social media audiences and national database.