The Power of Big Data for Pricing Success Beyond

ChatGPT: Inside the Minds of Generative AI

This keynote will present a proven framework for engaging the C-Suite to launch a pricing transformation journey and best practices for structuring this journey. Speaker Arnaud Potiron will speak from his personal experience leading a pricing transformation at MICHELIN and will also explain how to leverage different types of data (transactional, social media, big data) during the transformation process in order to make effective pricing decisions. Arnaud will share key learnings pricers can draw from this data (including Big Data, elasticity, competitive set definitions, etc.) to improve pricing practices.

ATTENDEES WILL LEARN:

• How to sell the pricing function internally

• How to organize a pricing transformation (including critical mistakes to avoid)

• Why data is critical in pricing and best practices for using several types of data

PRESENTED BY:

ARNAUD J. POTIRON Group

Pricing Transformation Director, Michelin

Arnaud Potiron is the Global Head of Pricing at MICHELIN. He has been working in pricing for more than 10 years at both regional and global levels for B2B, B2C, original equipment, and aftermarket. He is currently leading the Michelin Group pricing transformation, an initiative sponsored by the Executive Committee. His career also spans 10+ years of experience in sales, including experience as a Commercial Director covering 10+ countries. He holds an MBA from HEC Paris School of Management.

As the popularity of ChatGPT grows, the potential of generative artificial intelligence (generative AI) has garnered public attention. But what is generative AI, how does it work, and why does it hallucinate? Despite its ability to generate everything, is it truly intelligent? How can businesses leverage this technology to drive innovation and growth? In this presentation, Dr. Michael Wu will empower you to leverage the vast potential of generative AI tools to create the greatest value in your pricing operations.

ATTENDEES WILL LEARN:

• The good, the bad, and the ugly use cases of ChatGPT-like technologies

• How to leverage the vast potential of generative AI tools productively to create the greatest value

• The implications for pricing professionals in this age of AI

PRESENTED BY:

DR. MICHAEL WU Chief AI Strategist PROS

Dr. Michael Wu is Chief AI Strategist at PROS, a thought-leader and author on artificial intelligence, machine learning, and data science. His research spans customer experience, CRM, online influence, gamification, digital transformation, artificial intelligence, and more. His research has won him recognition as an influential leader by CRM Magazine along with Mark Zuckerberg and other industry giants. He believes in knowledge dissemination, and speaks internationally at universities, conferences, and enterprises.