Three Traits of Highly Effective Pricing

PPS attendees are a self-selected group of people who recognize the potential of pricing to drive profitability. But there is much less agreement on how to implement a pricing strategy based on that insight. This plenary session will reveal the three things that companies with the most successful pricing strategies have in common: how they determine and communicate value, how they manage price discounts, and how they measure success. For more than three decades, Speaker Dr. Thomas Nagle has advised companies on how to profitably manage the five elements of pricing strategy: Value Creation, Value Communication, Price Structure, Pricing Policy, and Competitive Price Setting.

ATTENDEES WILL LEARN:

• How successful pricers determine and communicate value

• How successful pricers manage price discounts

• How successful pricers measure success

PRESENTED BY:

DR. THOMAS NAGLE Advisor & Author

Dr. Thomas Nagle founded the Strategic Pricing Group (now part of Monitor Deloitte) in 1987 soon after publication of the first edition of The Strategy and Tactics of Pricing. That book remains the top-selling book on pricing and the most widely adopted pricing text at business schools. Dr. Nagle has been a professor at the University of Chicago and Boston University. He has long served on the executive program faculty at The University of Chicago and the Management Centre Europe.

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THURSDAY OCTOBER 12, 2023

10:30 AM - 11:15 AM