Driving Pricing Power Through Innovation Monetizing and Pricing Sustainability

B2B & B2C Themed • Skill Level: Intermediate

Finding new ways to create value is critical. Monetizing that value effectively year over year? Even more so. However, we’re all facing headwinds as investment budgets are becoming more scrutinized and expectations around price justification are returning to pre-pandemic levels. Leaders need a simple approach for how to price innovative solutions in a logical, simple, and repeatable way to prioritize initiatives that drive their pricing power and sustainable growth. This workshop will present a simple and systematic method for pricing new solutions.

ATTENDEES WILL LEARN:

• How to use innovation pricing tools

• How to price new solutions in a simple and systematic way

• How to prioritize your innovations so you can co-create efficiently

PRESENTED BY:

ADNAN AKBARI Senior Director of Pricing Holden Advisors

Adnan Akbari, Senior Director of Pricing at Holden Advisors, is responsible for helping companies grow by realizing the full potential of their offerings. Prior to joining Holden Advisors, he spent the last 12 years of his career focused on growth initiatives within Fortune 500 companies including building pricing organizations, service offering development and sales strategy. Adnan has extensive experience in energy management, technology and insurance while specializing in helping firms commercialize softwarebased offerings in a rapidly changing competitive environment.

B2B & B2C Themed • Skill Level: Intermediate

Regulations related to sustainability and ESG reporting are changing fast. Most companies are forced to embark on a sustainability transformation to be compliant. Some companies have realized that sustainability can become a competitive advantage and have started monetizing it. This approach involves building brand equity, gaining competitive advantage through differential value, creating new revenue streams, and improving pricing. To succeed in this endeavor, organizations must possess mature value and pricing capabilities, as well as leverage true cost accounting to understand direct and indirect costs and externalities associated with their offerings. This workshop focuses on best practices for monetizing and pricing sustainability programs.

ATTENDEES WILL LEARN:

• What sustainability mega-trends are

• How to turn sustainability into a competitive advantage

• How to monetize and price sustainability initiatives

PRESENTED BY:

STEPHAN M. LIOZU, Ph.D., CPP Co-Founder

Pricing for the Planet

Stephan Liozu is Founder of Value Innoruption Advisors, a boutique specializing in industrial pricing, XaaS pricing, and value-based pricing. He is also the co-Founder of Pricing for the Planet, which specializes in pricing for sustainability. Stephan has 30 years of experience in the industrial sector with companies like Owens Corning, Saint-Gobain, Freudenberg, and Thales. He has authored and edited 13 books on value and pricing management. Stephan sits on the Board of Advisors of Professional Pricing Society.

All times listed are Eastern Daylight Time (EDT)

9 10 WEDNESDAY OCTOBER 11, 2023

9:00 AM - 4:00 PM