WORKSHOPS

All times listed are Eastern Daylight Time (EDT)

WEDNESDAY

OCTOBER 11, 2023

9:00 AM - 4:00 PM

Pricing: From Insights to Outcomes

WEDNESDAY

OCTOBER 11, 2023

9:00 AM - 4:00 PM

SaaS: Software. Subscription. Recurring Revenue. Anyone Can SaaS

B2B & B2C Themed • Skill Level: Intermediate B2B & B2C Themed • Skill Level: Beginner

In this workshop we will delve into the transformative power of Generative AI and its impact on the pricing and commercial excellence domains. We will explore how algorithms such as GPT-4 and its successors are enabling faster and more precise insights, and as a result can lead to pursuing outcomes with increased confidence and greater return on investment.

ATTENDEES WILL LEARN:

• How to act upon insights to create positive pricing outcomes

• How to do the right level of experimentation to test and learn

• What infrastructure to create to sustain the pricing momentum

PRESENTED BY:

SUDIPTO BANERJEE Partner & Leader of Pricing and Commercial Excellence, KPMG

Sudipto Banerjee is a Partner and leader of the Pricing and Commercial Excellence practice at KPMG in the Atlanta office. He has 23 years of experience working with companies across industries. He specializes in commercial transformation, including pricing, sales growth, and marketing effectiveness. He is a Certified Pricing Professional (CPP) and has an MBA from Emory University.

Traditionally, SaaS is known as “Software as a Service.” SaaS, when redefined as “Subscription as a Service,” provides businesses with new ways to generate revenue and create “stickiness” with its customers. In this session, we will showcase how to enable SaaS in your organization by effectively monetizing your software and solutions, how to create revenue streams and strengthen customer longevity, and how to lead the business evolution of “Subscription as a Service.”

ATTENDEES WILL LEARN:

• How to enable “Subscription as a Service” in your organization

• How to create SaaS revenue streams

• How to be at the forefront of the SaaS business evolution

PRESENTED BY:

JOSHUA BARDELL Lead Strategic Consultant PROS

Joshua Bardell, Lead Strategic Consultant at PROS, works with companies to improve their processes to provide optimal customer value. Joshua has focused his career on pricing and strategy, with a focus on strategic pricing initiatives to drive margin dollars. He has seen the pricing world from a number of different angles through leading pricing teams, selecting and implementing pricing systems, and selling pricing software.

ERIC WIRTH Director of Pricing & Commercial Excellence,

KPMG

Eric Wirth is Director of the Pricing and Commercial Excellence practice at KPMG. He has two decades of B2B-centric experience in consultative and in-house roles for Fortune 500 companies as a subject matter expert across healthcare, life science, and consumer staples domains.