Strategic Pricing, a Game Changer

Business leaders often think about pricing as just a numbers game: high, low, high-low, etc. Yet before any price is set, strategic decisions need to be made on offers, pricing units, pricing mechanisms, pricing models, and other factors. These strategic pricing decisions depend on market characteristics, the company’s competitive advantages, and the need to be consistent with each other. There are seven fundamental “Pricing Games” that inform these decisions and support long term growth and profits. Pricing is a strategic game before a numbers game.

ATTENDEES WILL LEARN:

• How to define which game they are playing

• How to determine which game they should be playing

• How to organize to win the “Game of Price”

PRESENTED BY:

JEAN-MANUEL IZARET, Ph.D. Global Leader Marketing, Sales and Pricing Practice, BCG

Jean-Manuel Izaret is a Senior Partner and Global Leader of BCG’s Marketing, Sales, and Pricing (MSP) practice. He is also a BCG Fellow concentrating on the topic of pricing model transformations. He has more than 30 years of pricing experience both as a practitioner and then as a consultant working around the globe and across industries. He holds a PhD in Marketing from Ecole Centrale in Paris and M.S. degrees in economics and engineering.

THURSDAY OCTOBER 12, 2023

11:15 AM - 12:00 PM