Pricing and Corporate Organizational Engagement

B2B & B2C Themed • Skill Level: Beginner

Every successful pricing executive realizes pricing cannot be a silo function. Pricing’s success is dependent upon the ability to help peers in other departments succeed. In this advanced course, we will look at pricing and the rest of the organization. Three case studies and a simulation will be used to demonstrate concepts, and a pre-read will be provided. This course is designed for professionals that have completed their CPP and are working in senior management roles but is approachable for pricers at all levels.

ATTENDEES WILL LEARN:

• Pricing’s role in driving sales, marketing, and financial success across economic cycles

• Pricing’s required engagement in new product/service development, customer margin analysis, and major account management

• How accurate analytics alone predictably fails to improve price and corporate performance

PRESENTED BY:

TIM J. SMITH, Ph.D., CPP CEO Wiglaf Pricing

Scott Miller is the founder of Miller Advisors Inc., a B2B pricing and commercialization consultancy specializing in software and digital solutions. Over the past 20 years, he has held various roles as head of global pricing with multi-billion-dollar technology companies and has conducted more than 100 price consulting initiatives. He is a Board Member and Fellow of the International Software Product Management Association (ISPMA), a published pricing author, and frequent speaker. He is also a CPP, CPA, and CMA.

Tim J. Smith, Ph.D., CPP, is the founder and CEO of Wiglaf Pricing, an Adjunct Professor of Marketing and Economics at DePaul University, and the author of Pricing Done Right and Pricing Strategy. He is the Academic Advisor to the PPS Certified Pricing Professional program and a member of the American Marketing Association. He holds a B.S. and B.A. from Southern Methodist University, a Ph.D. from the University of Chicago, and an MBA with high honors from Chicago Booth.

All times listed are Eastern Daylight Time (EDT)

7 8

WEDNESDAY OCTOBER 11, 2023

9:00 AM - 4:00 PM

WEDNESDAY

OCTOBER 11, 2023

9:00 AM - 4:00 PM