Advanced B2B Software Pricing and Offer Design

B2B Themed • Skill Level: Advanced

This advanced workshop is designed for business-tobusiness (B2B) product and pricing professionals that are responsible for pricing, packaging, and monetizing their company’s solutions. With a strong focus on B2B subscriptions, Software-as-a-Service (SaaS), and Hardware-as-a-Service (HaaS) pricing models, this workshop will ensure participants can improve and optimize their solution’s pricing using proven best-inclass approaches and leading-edge tools that include price-value analysis and market research. The workshop will also highlight case study examples and allow attendees to openly discuss approaches that directly address pricing challenges and needs within their own organization.

ATTENDEES WILL LEARN:

• Best-in-class practices for B2B software and digital hardware pricing strategies

• How to apply “The Digital Pricing Framework” and “The Pricing Toolkit”

• “What works” approaches that can be directly applied to your organization

PRESENTED BY:

WEDNESDAY

OCTOBER 11, 2023

9:00 AM - 4:00 PM