A Complete Pricing Journey: From Strategy to Optimization Monetizing Innovation in the Modern World

B2B & B2C Themed • Skill Level: Advanced

In this workshop, we will discuss the best strategies and techniques to optimize your pricing management. We will explore how to define a winning pricing strategy using customer segmentation and behavior. We will review concepts, practical examples, and real cases studies and models, such as price elasticity. We will learn how to discover the maximum willingness to pay using data analytics and the best and most sophisticated techniques available.

ATTENDEES WILL LEARN:

• How to define a winning pricing strategy using customer segmentation and behavior

• How to uncover customers’ maximum willingness to pay by using data, a probabilistic function, and linear programming

• How to influence customer purchase behavior by using best-in-class methods and techniques

PRESENTED BY:

FREDERICO ZORNIG Founder Partner Quantiz

Frederico Zornig, Founding Partner at Quantiz, has more than two decades of experience in pricing and revenue management. Since founding Quantiz in 2006, the company has helped more than 200 organizations in Brazil, the USA, and Latin America to enhance their pricing strategy and management process. He earned his PhD in pricing from The International School of Management, his MBA from the University of Illinois Urbana-Champaign, and his B.S. from the Universidade Estadual de Campinas.

B2B & B2C Themed • Skill Level: Intermediate

In today’s innovation-driven world, those who are not pushing forward with new ideas and products are falling behind. However, bringing a novel idea to life is only half the battle, as commercial success depends just as much on proper pricing and positioning as on the product itself. In this workshop, presenters Dylan Grien and William Lee will guide attendees through tried-and-true steps for monetizing innovations. Using these steps will enable you to bring your new product to market with confidence.

ATTENDEES WILL LEARN:

• How to effectively price new products and innovations

• How to successfully position new products and innovations

• How to go to market with confidence

PRESENTED BY:

DYLAN GRIEN Senior Manager Simon-Kucher & Partners

Dylan Grien is a Senior Manager at Simon-Kucher & Partners specializing in top-line strategy for companies throughout the automotive industry. His consulting focus is on pricing and sales strategy across the automotive value chain, including cars, trucks, retailers, service providers, suppliers, and the aftermarket space. He has worked with management teams to analyze and implement initiatives ranging from “quick wins” to comprehensive overhauls of fundamental pricing systems. He earned his B.S.E. from Duke University.

WILLIAM LEE Consultant Simon-Kucher & Partners

Meet William, a Consultant at Simon-Kucher working in the Boston office. He has expertise in pricing optimization and transformation programs, with a particular focus on the automotive industry. William holds a BA in Public and International Affairs from Princeton University.

All times listed are Eastern Daylight Time (EDT)

5 6

TUESDAY OCTOBER 10, 2023

9:00 AM - 4:00 PM