MHD WAREHOUSING
LABEL PRINTING THAT’S AT YOUR SIDE
Brother International Australia believes in a customer-first approach in all aspects of its business.
David Molloy from Brother International Australia discusses the growth and importance of logistics labelling technology – and why Brother is the way to go for reliability and customer support.
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ccording to David Molloy, Mobile Print & Labelling Specialist at Brother International, the company has over 110 years of history. The company was established in 1977 as a wholly owned subsidiary of Brother Industries, which was founded in 1908 in Japan. With a head office located in Sydney and State offices nationally throughout Australia, Brother has grown from humble beginnings to a diversified multinational corporation. Brother is now a leading brand that produces quality innovative products for the print and imaging, labelling and sewing markets. Key products include laser printers, multi-function centres (MFCs), fax machines, labellers, label printers, and a wide range of home and industrial sewing machines. A trusted brand worldwide that believes in the “Customer First” approach in all aspects of its business, Brother meets the varied needs of its customers through a comprehensive range of quality solutions. In recent years, Brother International
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Australia has developed a range of products perfectly suited to the warehousing and logistics environment, starting with its range of portable, rugged label printers called ‘RJ’. Aptly named the ‘RuggedJet’, these mobile label and receipt printers were designed for mounting in vehicles, forklifts, and other industrial settings, making them a perfect fit for the warehousing and logistics industries. Brother also offers the PJ (PocketJet) series, which is the smallest A4 thermal printer in the Australian market and is primarily used in service vehicles – including ambulances, delivery vehicles and aircraft – because of its small, compact footprint. The company has also ventured into desktop labelling solutions designed to help with office organisation, printing of shipping labels and barcodes. “Brother’s first label printer featured labels that were tested to the extreme, can withstand temperatures from minus 20 degrees Celsius up to 150 degrees Celsius, making it ideal for a wide range of industries,” David says.
In recent years, Brother’s suite of labelling devices has become increasingly important, especially in the logistics industry. “The pandemic has highlighted the importance of logistics labels, and as businesses move online to survive, they need labels to send parcels to customers,” David says. “This has resulted in a surge in demand for Brother’s products.” But he notes that pandemic-era growth was part of a longer growth trajectory over the last 20 years in labelling technology. “Physical labelling is still required for products, whether it is to list ingredients, provide barcoding for sales, or logistics labels for shipping,” he says. “The pandemic has further highlighted the need for logistics labels as more businesses move online to survive. With this increased demand for labelling technology, it has become a necessity for every warehouse to have good labelling technology to remain competitive in the industry.” One domain in which Brother