Aftermarket Daily News • November 3, 2021

Oser Communications Group

AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH SEMA/AAPEX

Accuracy is Safety in a World of Millimeters

In 2018, 92.7 percent of consumer vehicles produced included at least one Advanced Driver Assistance System (ADAS) feature. By 2022, all vehicles manufactured in the United States will be required to have automatic braking systems. ADAS technologies are designed to improve the convenience and safety of driving by warning the driver that a crash is imminent or by temporarily automating certain aspects of vehicle control such as acceleration, braking or steering. As these technologies become more available to motorists, they have the potential to reduce rates of crashes, injuries and deaths on roadways.

There is still a learning curve for consumers, and the full potential realized by these technologies won’t occur until drivers understand how to use them as intended and avoid becoming over reliant on them. The same learning process applies to collision repairers, where the tolerances for sensor placement need to be precise to not only

BOOTH #32137

Las Vegas Wednesday, November 3, 2021

Cargo Control Products from Erickson Manufacturing

Erickson Manufacturing is a leader in the cargo control industry. Erickson was founded in 1977 by Brent and Connie Erickson. Through hard work, dedication and extreme passion, the couple has successfully operated and grown the company for more than 40 years. Today, there are three generations working harmoniously to constantly satisfy the needs of customers across North America.

Erickson’s goal is to continue to introduce new products that make consumers’ lives easier. The company knows that if you’re able to provide a positive experience for your customers, they will continue to support the Erickson brand. This year, Erickson is proud to introduce its new Self Tensioning Ratchet, Kinetic Recovery Ropes, Cargo Nets, and Adjustable Power Pull Bungey.

A normal ratchet can become loose in rough conditions or if there is a load shift. The Self-Tensioning ratchet eliminates these concerns, as it will take up to 2" of slack so it

Continued on Page 21

Water Sports LLC Adds Diggin Active to Product Line-Up

Water Sports LLC has inked an all-inclusive licensing agreement with Diggin Active with the option and goal of acquiring the company. The strategic addition of Diggin Active brings Water Sports LLC the final product mix needed to move from a seasonal vendor to a year-round resource. The family of brands now includes toys and products for indoor and outdoor play in most every venue.

Comprehensively, they include inside toys, pool, beach, tailgating, amphibious products and sporting goods.

In a recent interview, Kerrie Boss, Vice President of Operations for Water Sports LLC, was quoted as saying, “We enjoy such a strong relationship with our customers that they have been the driving force behind our expansion to other departments in their stores. It just makes good sense for our business model. We handle everything from administration to fulfillment under one roof and are extremely cost-effective. We remain committed to supplying our customers Continued on Page 21

Continued on Page 21

Old Masters Focuses on Do-It-Yourself Wood Finishing

Old Masters is nationally recognized for its comprehensive stains and finishes retail programs for independent paint, hardware, and specialty woodworking retailers.

Based in Orange City, Iowa, Old Masters manufactures wood finishing products for the woodworking enthusiast and homeowner who takes pride in maintaining their own home.

Old Masters offers a variety of stains that are crafted to fulfill a variety of woodworking needs. As many homeowners are tackling home projects because of the pandemic, products that help them successfully complete projects, especially first-time wood finishing projects, are important. Old Masters offers three unique wood stains, each formulated to highlight and enhance the natural beauty of wood and deliver a user experience that will build brand trust.

Wiping Stain is a thick bodied interior wood stain with good open time allowing Continued on Page 21

Oser Communications Group

AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH SEMA/AAPEX

Accuracy is Safety in a World of Millimeters

In 2018, 92.7 percent of consumer vehicles produced included at least one Advanced Driver Assistance System (ADAS) feature. By 2022, all vehicles manufactured in the United States will be required to have automatic braking systems. ADAS technologies are designed to improve the convenience and safety of driving by warning the driver that a crash is imminent or by temporarily automating certain aspects of vehicle control such as acceleration, braking or steering. As these technologies become more available to motorists, they have the potential to reduce rates of crashes, injuries and deaths on roadways.

There is still a learning curve for consumers, and the full potential realized by these technologies won’t occur until drivers understand how to use them as intended and avoid becoming over reliant on them. The same learning process applies to collision repairers, where the tolerances for sensor placement need to be precise to not only

BOOTH #32137

Las Vegas Wednesday, November 3, 2021

Cargo Control Products from Erickson Manufacturing

Erickson Manufacturing is a leader in the cargo control industry. Erickson was founded in 1977 by Brent and Connie Erickson. Through hard work, dedication and extreme passion, the couple has successfully operated and grown the company for more than 40 years. Today, there are three generations working harmoniously to constantly satisfy the needs of customers across North America.

Erickson’s goal is to continue to introduce new products that make consumers’ lives easier. The company knows that if you’re able to provide a positive experience for your customers, they will continue to support the Erickson brand. This year, Erickson is proud to introduce its new Self Tensioning Ratchet, Kinetic Recovery Ropes, Cargo Nets, and Adjustable Power Pull Bungey.

A normal ratchet can become loose in rough conditions or if there is a load shift. The Self-Tensioning ratchet eliminates these concerns, as it will take up to 2" of slack so it

Continued on Page 21

Water Sports LLC Adds Diggin Active to Product Line-Up

Water Sports LLC has inked an all-inclusive licensing agreement with Diggin Active with the option and goal of acquiring the company. The strategic addition of Diggin Active brings Water Sports LLC the final product mix needed to move from a seasonal vendor to a year-round resource. The family of brands now includes toys and products for indoor and outdoor play in most every venue.

Comprehensively, they include inside toys, pool, beach, tailgating, amphibious products and sporting goods.

In a recent interview, Kerrie Boss, Vice President of Operations for Water Sports LLC, was quoted as saying, “We enjoy such a strong relationship with our customers that they have been the driving force behind our expansion to other departments in their stores. It just makes good sense for our business model. We handle everything from administration to fulfillment under one roof and are extremely cost-effective. We remain committed to supplying our customers Continued on Page 21

Continued on Page 21

Old Masters Focuses on Do-It-Yourself Wood Finishing

Old Masters is nationally recognized for its comprehensive stains and finishes retail programs for independent paint, hardware, and specialty woodworking retailers.

Based in Orange City, Iowa, Old Masters manufactures wood finishing products for the woodworking enthusiast and homeowner who takes pride in maintaining their own home.

Old Masters offers a variety of stains that are crafted to fulfill a variety of woodworking needs. As many homeowners are tackling home projects because of the pandemic, products that help them successfully complete projects, especially first-time wood finishing projects, are important. Old Masters offers three unique wood stains, each formulated to highlight and enhance the natural beauty of wood and deliver a user experience that will build brand trust.

Wiping Stain is a thick bodied interior wood stain with good open time allowing Continued on Page 21

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Wednesday, November 3, 2021

Build Your Business and Win With WeatherTech WeatherTech takes pride in building relationships with its partners, and the company is passionate about helping them increase revenue. That’s why WeatherTech has created comprehensive programs and impactful displays that are specifically designed to boost profit. WeatherTech’s One-Stop Shop is sure to elevate any showroom, and now, you can stop by WeatherTech’s booth at SEMA and see it in person.

One of WeatherTech’s dedicated sales team members will help you determine the format that works best for your store’s unique footprint.

A benefit of partnering with

WeatherTech is that it has a variety of turnkey solutions at the ready to keep you stocked with the products your customers ask for by name. When you consolidate your WeatherTech product portfolio into a single, easy-to-shop layout, incremental revenue will soon follow. This additional revenue stream is extremely important especially at a time when inventory challenges are slowing the pace of vehicle sales.

WeatherTech invests in marketing like no other company in the category, so consumers seek WeatherTech out by name. They trust WeatherTech’s products to be the best in the business, and they are

POR-15: The Solution for Removing Rust POR-15® Rust Remover is a fast acting, water-based, rust-dissolving solution. It is formulated to completely remove light to heavy rust from metal surfaces with no fumes, no bad odors, and no VOCs. It is great for safely removing rust from small, delicate, or intricate parts, and will not harm non-rusted steel or other metals.

POR-15 Rust Remover is environmentally friendly, biodegradable, and reusable.

It is non-corrosive, odorless and easy to use, and no sanding or scrubbing is required. Rust Remover can be used as a companion to the company’s other offer-

ings, such as POR-15 Fuel Tank & Motorcycle Repair kits, or as a standalone utility product for tough rust removal projects. It’s designed to be safe and easy for anyone to use, but powerful enough to make professionals wonder how they ever got by without it.

POR-15 is the trusted brand in the automotive paint and coatings industry that stands for superior quality control, durability, and customer service. Best known for developing the original unique and unbeatable POR-15 Rust Preventive 3-Step System that delivers permanent

Aftermarket Daily News proud to actively support USA-based manufacturing.

Since WeatherTech designs, manufactures and ships right here in the USA, it can deliver product and displays with unmatched speed, keeping your inventory well stocked all year round, even during busy holiday seasons. Partnering with WeatherTech ensures your shelves will be stocked even when other vendors are unable to deliver.

Continued on Page 21

results, POR15 also offers a wide variety of specialty and paints coatings to include POR15 Top Coat, High Temp Heat Resistant Paint, Engine Enamel, OEM Bed Liner, and Concrete Floor Armor. POR-15 has designed effective and efficient product systems, kits and accessories for countless Continued on Page 21

AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH SEMA/AAPEX Kimberly Oser Publisher Anthony Socci Vice President of Sales Yasmine Brown Production Manager/Art Director AJ Flick Senior Editor Jeanie Catron Associate Editor Susan Stein Customer Service Manager Marcos Morhaim Senior Account Manager Alisha Dicochea Account Manager Tara Neal Director of Operations Hannah Stefanovich Show Logistics & Distribution Enrico Cecchi European Sales Aftermarket Daily News is published by Oser Communications Group ©2021 All rights reserved.

Executive and editorial offices at: 1877 N. Kolb Road, Tucson, AZ 85715 520.721.1300/Fax: 520.721.6300 European offices located at Lungarno Benvenuto Cellini, 11, 50125 Florence, Italy www.osercommunicationsgroup.com

Lee M. Oser Founder

Wednesday, November 3, 2021

Aftermarket Daily News

BOLT Locks Available for 2021 Ford F-150 Owners of the 2021 Ford F-150 pickup can now take advantage of the added security and convenience of BOLT® Locks. The weatherproof and durable line of BOLT locks for Ford’s recently redesigned light truck are compatible with the model’s center-cut keys and add an extra layer of protection when securing trailers as well as valuable gear. The ease of using the truck’s ignition key in a variety of BOLT Lock applications streamlines vehicle security for F-150 owners, whether using their truck for work, sport or family fun.

BOLT Lock’s patented one-key lock technology eliminates the need for a key ring full of keys to operate each different lock. Once the ignition key is inserted into the BOLT lock cylinder, spring-loaded plate tumblers are moved into alignment, making the cylinder coded to only that key. The cylinder becomes locked when the key is removed for superior defense against tampering or theft.

BOLT’s “Breakthrough One-Key Lock Technology” is available in a 5/8inch Receiver Lock (Part 7040474), Coupler Pin Lock (Part 7040481),

Timbren Dealers and Distributors: Your Job Just Got Easier Pickup trucks hold the largest demographic for aftermarket products. One of the most popular modifications is the suspension lift, which now comes in different shapes and sizes, including body spacers, leveling kits, and full suspension lifts. The problem, however, is that almost every modification is focused on aesthetics, wanting the vehicle to look stylish. But very little thought is given to how the truck will perform if it’s required to haul or tow.

Here’s the problem in a nutshell: a Timbren SES kit that’s installed on a lifted vehicle can’t effectively do its job!

Why? Because there’s too much space

between frame and axle. You see, every Timbren SES kit is tailor made to fit each year, make, and model coming straight from the factory. If your customer has modified his vehicle, he has also compromised the effectiveness of his SES kit.

Fortunately, that problem doesn’t exist anymore. In fact, your customers can solve that problem before they place their order.

To make your job a little easier, Timbren introduced easy-to-install spacer kits specifically for your lifted-truck customers who also want towing performance from their suspension. Your customers don’t need to sacrifice towing

TPMS: Tire Pressure Monitoring Systems

By Augustin Leung, Vice President, CUB Elecparts, Inc.

Ruined trips, nobody likes them. Blow outs, even worse. Uneven tire wear, costly and inconvenient. Good driver practices and tire pressure monitoring systems help better the situation. A tire blow-out costs not only the tire, the inconvenience, potential body damage, wheel damage, but possibly a loss of control that could have a devastating outcome. Most blowouts occur because the tire is underinflated or overloaded, both causing the tire temperature to rise beyond its working range, ultimately failing. Passenger vehicles have had federal requirements to install them since late 2007. This means that nearly everyone on the road

shouldn’t have a good reason to have a blowout. Then why does it still happen?

The primary reason for continued tire failures is typically a malfunctioning or misfunctioning TPMS system. “TPMS sensors typically need to be replaced every three years and are recommended to be replaced before they fail,” states Lily Chen, ITM’s TPMS manager.

“During tire changes is ideal as the additional labor is minimal.”

ITM TPMS sensors are available to fit nearly 99.8% of the vehicles on the road. The sensors emulate original factory sensors and are easily programmed with the ITM programming tools. The programming of the sensors eliminates the need for excessive inventory.

Misfunctioning systems are often easily

Oracle Lighting Features New Rear Bumper LED Reverse Lights Oracle Lighting, the market leader in high-quality and innovative LED solutions for the automotive/12Volt, power sports, motorcycle, and marine markets, is proud to announce it will feature its new Rear Bumper LED Reverse Lights for Jeep Gladiator JT (p/n 5878-504) during the 2021 SEMA Show in booth #C20547. Now shipping, these new reverse lights have an MSRP of $149.95 and are also available for Jeep Wrangler JL.

Unsatisfied with the visibility of your Jeep Gladiator reverse lighting when backing up at night? Then replace the factory bumper reflectors with highoutput replacement auxiliary LED reverse lights from Oracle Lighting. This reverse light design seamlessly integrates into the bumper reflector area to provide more than 1,500 additional lumens when backing up in a Jeep Gladiator.

Designed for function and durability, these lights feature an aluminum housing

Padlock (Part 7040469), Cable Lock (Part 7040476), Off Vehicle Coupler Lock (Part 7040477), Locking Recovery Hook (Part 7040482) as well as a separate Lock Cylinder (Part 7039770).

“Owners of the latest Ford F-150 pickup can protect their most valued equipment when they use BOLT Lock products. With the convenience, strength and long life, our locks take the worry out of traveling with tools, sports gear and trailers,” said Jason Buckles, BOLT Lock Sales Account Manager. and hauling performance just because their pickup sits a little higher than stock. A simple-to-install spacer kit will compensate for the extra height.

Here’s how it works: Each spacer kit comes with two 1-inch and two ½-inch spacers along with all the necessary hardware to help your customers solve the issue with spacing. They simply mix and match the spacers to reach their desired ride height.

Whether they’ve got a leveling kit, body lift or full suspension lift, these spacer kits allow them to make effective use of their Timbren SES kit while hauling or towing. Spacer kits make it possible for Timbren SES kits to work just as effectively on a lifted truck as they do on trucks

solved by resetting reference values or simple programming of the system. The new fourth generation EVO ITM programming tool is capable of diagnostics, reprogramming, and measurements.

ITM TPMS products are not only available for genuine equipment replacement, but retrofit upgrades as well. These applications include motorcycles, passenger cars, trucks, recreational vehicles, heavy duty vehicles and buses. Kits are available in a variety of configurations to include smartphone apps, multifunction displays, and weather resistant displays. Anything between two to 24 wheels can be covered by ITM retrofit TPMS systems. ITM retrofit systems feature additional information and features that are typically not offered by original equipment systems. Features include tire temperature monitoring to

with PMMA lens while also maintaining the rear reflector function with a scaleddown version integrated into the housing.

These compact lights pack a big punch with a total of 30 high-powered LEDs to add additional lighting to improve your Jeep Gladiator reverse visibility. They come ready to install out of the box, ensuring that you will have rear visibility in your Jeep Gladiator when it matters. Installation uses factory mounting hardware, and these lights tie into the rear light wiring with the included T-taps or with the optional Plugand-Play adapter (p/n 5881-504) for even easier installation.

Continued on Page 21

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About BOLT (Breakthrough One-Key Lock Technology) BOLT locks come with a limited lifetime warranty.

Find a BOLT retailer by using the zip code finder at w w w. b o l t l o c k . c o m / retail-finder. BOLT Locks are also available at 4-Wheel Parts stores, www.advanceautoparts.com, O’Reilly’s, NAPA and www.summitracing.com.

For more information, visit booth #60177, go to www.boltlock.com or call 844.972.7547. Follow BOLT on www .facebook.com/BOLTLock, Instagram @BOLTLock or Twitter @BOLTLock.

with a factory suspension.

Don’t let your customers sacrifice function for style. Timbren SES spacer kits give lifted trucks maximum suspension performance, something that your customers have come to expect.

Features and benefits of Spacer Kits for lifted pickup trucks include: made for Ram/GM/Ford/Toyota/Nissan pickups, adapts Timbren SES kit to your lifted pickup truck, achieves correct ride-height combination, includes necessary fasteners, and easy installation.

For more information, visit booth #60163, go to www.timbren.com or email sales@timbren.com. warn against blowouts due to overloading, blowout alarm when sudden tire pressure loss is detected, and trailer battery voltage for trailer specific applications.

For more information, visit booths #11819 and #43137, go to www.cubautoparts.com, call 714.784.6687 or email sales@cubelec.com.tw.

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Wednesday, November 3, 2021

Maxxsonics USA Celebrates 20th Anniversary Founded in 2001 by a handful of consumer/mobile electronics veterans, Maxxsonics USA has grown into a flourishing culture, following, and lifestyle featuring car enthusiast individuals inspired by audio that crave installations in every machine and vehicle with superior sound. Now with a fully dedicated team who live and breathe that same passion for audio in all the products they design, Maxxsonics USA continues to pave the way in possibilities for what audio can sound like when pushed to the limit in any machine or vehicle, no matter the installation size.

Starting as a “mobile-only” business and expanding horizons into Marine, then UTV and Off-road, there are now many different product offerings for many selections of machines or vehicles. From MB Quart Nautic speakers for every on-the-water boat adventure to Hifonics ALPHA amplifiers that are so compact in size that fit in nearly any vehicle space, Maxxsonics USA has created products that offer possibilities in any scenario, wherever the adventure may lead.

On the 20-year company journey, Alden Stiefel, President of Maxxsonics USA, commented, “From starting as a ‘mobile-only’ business and expanding into explosive growth in the

Powersports industry with MB Quart and Hifonics being OEM for Polaris and Kawasaki, I am honored and excited to see the Maxxsonics USA story and trajectory unfold in such a short period. From the expansive product offerings across the entire family of audio brands to the ever-growing company size including, the opening of an entirely new facility in Arizona – Maxxsonics USA is a testament of audio dedication, brand loyalty, and expanding horizons into what the future may hold.”

With product offerings growing throughout the decades in nearly every aspect of travel and lifestyle, so has the staff and company size. Over the last two decades, Maxxsonics USA has grown from a small, single-digit employee-size company to a larger middle-size company that has now expanded into Arizona.

In 2001, Maxxsonics USA started as a small office building in Lake Zurich, IL, and then moved to a larger building while remaining in the same northwest suburb Chicago. A few years ago, Maxxsonics USA moved to an even larger office building with an expansive warehouse facility in Libertyville, IL. This past year Maxxsonics USA even opened its doors to an all-new Arizona facility to

Aftermarket Daily News focus and improve R&D, model-making, and environmental testing capabilities.

A growing product selection and ongoing presence at events and trade shows have increased visibility and popularity across the entire family of audio brands, which now include MB Quart, Hifonics, Crunch, and Autotek.

From Jeep Beach to Sand Sports Super Show, SEMA, to Overland Expo, Maxxsonics USA continues to expand awareness and exposure of the newest products and offerings where the industry and lifestyle demands.

Brian Sherman, Vice President of Product & Marketing, also commented, “I have been with Maxxsonics for almost 75% of the company’s existence, and I am extremely proud of all that we have been able to accomplish.

Under Alden’s leadership, we have steadily grown into a leading supplier in a very competitive market. 20, greatly successful years is the result of our team’s efforts to push the envelope and improve on what we all do every day. It is that dedication from our team that gives me an immense sense of pride to work at Maxxsonics.”

A crucial milestone has been the growing partnership and collaboration with OEM suppliers that include Polaris, Kawasaki, and CFMOTO. With these well-known and high-tier brands, Maxxsonics USA has developed, collaborated, and brought to fruition audio kits for multiple vehicle lineups that include the Polaris Ranger, Polaris RZR, Honda Talon, and Kawasaki KRX. With these ongoing partnerships and room for more in the future, Maxxsonics USA continues to push horizons in every corner of machine and vehicle.

Adding to the rapid growth of Maxxsonics USA and a reflection of the last 20 years, Sherri Sawyer, Vice President of Finance & CFO, known as Employee #1, who helped start and build the company up for what it has grown into today, mentioned, “To be a part of this family company from the first day and to see what it’s grown

into is truly special. From the rapid growth of variety in product selections to the simultaneous increase in employee size, Maxxsonics has turned into an audio beacon for car enthusiasts, music lovers, and everything in between. I’m so happy to continue to be a part of the rich history and evolving Maxxsonics story.”

Over the last two decades, Maxxsonics USA has continued to define the standard in audio and push the possibility of innovation with products for any occasion and need. In 2021, Hifonics launched the all-new ZEUS Theta amplifier line that was crafted and designed specifically in remembrance of Mr. Tremendous, Vice President of Sales & Marketing, Ted Henricks. These special amplifiers capture the pulse of Hifonics and the inspiration that Ted left on Hifonics as a brand and Maxxsonics as a company.

ZEUS Theta amplifiers carried on Ted’s mission of perfecting customer service towards others with 110% high-quality audio, as Ted brought to his job at Maxxsonics every single day.

For every off-road adventure that turns into a canyon of darkness, there are Autotek LED Round Lights to shine brightness upon the unknown, and for any narrow forest mountain trail that demands concert levels of sound, there are MB Quart Universal Overhead Systems that will project music that will be heard from miles away. From milestone innovations like affordable Class-D to illumination on speakers and amplifiers and the newly announced Jeep Tuned Audio Kits for Jeep Wrangler (JL)/Gladiator (JT) vehicles - across the entire family of audio brands, Maxxsonics USA keeps pushing the boundaries for creation and innovation with products and solutions for every adventure and calling.

Here’s to an incredible 20th anniversary while it’s time to turn the page toward the horizons of the future on what tomorrow will bring.

For more information, www.maxxsonics.com.

go

to

Wednesday, November 3, 2021

Aftermarket Daily News ADAS (Cont’d. from p. 1)

calibrate the sensors, but to ensure they are performing to the safety specifications as the OE intended.

Automotive design has evolved rapidly in the past decade, not just the ADAS components. In order to address government mandated fuel economy standards and improve safety, manufacturers have moved towards aluminum bodies versus steel. This reduces vehicle weight, improves energy absorption, and larger crush zones that fold more predictably. Due to this physical change in construction, vehicles involved in colliErickson Manufacturing (Cont’d. from p. 1)

doesn’t become loose from rough conditions or load shifts. The key to this revolutionary new product is the coil springs on each side. If there is a load shift while you’re driving, the springs will automatically kick in and take up the extra slack until you can safely readjust your cargo.

The newest cargo nets are made from 1" polyester webbing with two sizes available. One for short bed trucks (66" x Water Sports (Cont’d. from p. 1)

with the best products and values in as many categories as possible. Licensing Diggin Active with the eventual purOld Masters (Cont’d. from p. 1)

for easy application and superior color control. Wiping Stain is perfect for those new to wood finishing, as it is easier to control its application, especially for difficult to stain woods such as pine, birch, maple, poplar, and cherry. It also excels on previously finished surfaces, veneers, fiberglass, metal, and composition surfaces, achieving a rich, uniform color in a single application. Wiping Stain can be applied by brush, rag, or spray, and is available in 24 trend colors, including the newest stain color, Carbon Black, a rich WeatherTech (Cont’d. from p. 4)

If you have a physical retail establishment and believe that WeatherTech products would be an excellent buying option for your clientele, you could benefit greatly from becoming a preferred partner. WeatherTech does not simply POR Products (Cont’d. from p. 4)

applications and functions.

POR-15 high performance coatings revolutionized rust protection. These stateof-the-art products form an impenetrable Oracle (Cont’d. from p. 9)

Additional features and specifications include: • Connects to existing reverse light power source without error code • Integrated rear reflector for OE appearance and function • Total of 30 high-powered LEDs with 3,000 raw Lumen output • Aluminum housing with black powder coat finish • Optic-focused beam pattern for an

sions often experience structural movement in the upper body beyond the frame.

Structural movement in the upper body can impact the positioning of an array of Advanced Driver Assistance Systems, including forward collision warning (FCW), lane departure warning (LDW), lane keeping assist (LKA), blind spot monitoring (BSM), rear cross-traffic alert (RCTA) and adaptive cruise control (ACC). Many of these sensor mounts have a +/- 1mm tolerance in order to calibrate and function appropriately, especially in instances where it must read objects in the distance for collision avoidance.

70") and another option for long bed trucks (66" x 85"). Erickson wanted to make them as universal as possible, so they feature six sewn on anchor tabs in each corner to allow the user to adjust the fit to their specific cargo. Each corner has a D-ring tie-down option, and Erickson has included four cam-buckle tie-downs to make it a complete set.

One of the most exciting introductions is Erikson's lineup of Kinetic Recovery ropes. The company has intro-

As ADAS systems become more prevalent and advanced, accurate blueprinting during collision repair is crucial to the integrity of the vehicle and calibration of sensors back to OEM standards.

The absence of proper and precise measuring tools leads to highly subjective damage assessments which are often made based on opinions and guesswork.

The Matrix Wand uses a simple, straightforward process to assist collision professionals, automotive manufacturers and insurance providers in repairing vehicles to ensure the safety and functionality is restored as the OEM intended following a collision.

duced several sizes that range from ½" thick with a 7,260lbs capacity to 2" thick with a 103,960lbs capacity. These ropes are made from 100% nylon, which allows them to stretch up to 28% of their original length. This is where the kinetic energy comes from. As you pull on the rope, it will stretch and use that built up energy to create a slingshot effect and pull your stuck vehicle out.

Bungee cords are a very handy tool, so Erickson wanted to create one with

chase of the company is another step in that direction. Our partners are excited and looking forward to Diggin products flowing from us to them as soon as possible.”

Jenny Stern, Co-founder and Vice President of Sales for Diggin Active, said, “We have enjoyed the last 15 years building wonderful relationships with our customers and are thrilled to have

classic black that is modern and sophisticated.

Gel Stain is a highly pigmented, oilbased stain designed to achieve intense colors on interior wood, fiberglass, primed metal, and composition surfaces.

Its thick formula allows easy application and superior color control necessary to achieve a rich and uniform color. Gel Stain can be applied by soft rag or brush and is excellent for vertical surfaces like doors, cabinets, and antiquing. Gel Stain is a popular choice for cabinet updates where a new stain color can be applied over an existing wood finish. Gel Stain is

available in the same 24 trend colors as Wiping Stain for easy coordination of color throughout a home.

Fast Dry Stain is the newest penetrating stain offering do-it-yourselfers and professional woodworkers a stain with intensified depth of color and clarity, enhancing the natural wood grain.

Users are quickly adopting fast dry penetrating stains for their rapid dry times as they allow projects to be topcoated in less time than traditional wood stains. Old Masters Fast Dry Stain is great for interior hardwood surfaces including wood floors, interior door and trim, furniture,

offer great products; it offers an ongoing revenue stream for all resellers. By participating in WeatherTech’s reseller programs, whether Diamond Dealer, Authorized Reseller and/or Essentials Retailer, or others, you’ll benefit from a generous incentive program, frequent promotions, exclusive merchandising

barrier that protects a variety of surfaces from water, chemicals, salt, UV rays, corrosive contaminants, and everyday wear and tear. POR-15 products have been applied to vehicles around the world, from celebrated restoration shops to antique car

extended field of view

Louisiana-based Oracle Lighting has been designing innovative lighting products and technologies for the automotive/12Volt, powersports, motorcycle, and marine markets since 1999.

Oracle’s philosophy is this: in today’s world of fly-by-night vendors, it is important to partner with businesses that you can trust to be there for you today, tomorrow, and for years to come.

displays and store placement on the company’s heavily trafficked dealer locator site. The enforcement of a unilateral MAP reseller policy and experienced sales team support add to this winning proposition.

For more information on reseller opportunities, stop by WeatherTech

museums and classic car shows.

POR-15. Buy the original – buy the best! Follow the leader from rust to finish.

Become a reseller by going to www.porproducts.com/resellerapplication, or buy direct at

About Oracle Lighting Having celebrated its 20-year anniversary in 2019, Metairie, Louisiana-based Oracle Lighting has been designing innovative lighting products and technologies for the automotive/12Volt, powersports, motorcycle, and marine markets since 1999. Located just outside New Orleans, Oracle Lighting has received accolades from numerous organizations for its business practices, including being listed on the Inc500 list of the Fastest Growing Businesses in the USA for the past eight

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The 3D structural diagnostics provided by the wand lead to minimal vehicle teardown and ensure accurate estimates to reduce supplements while increasing efficiency throughout the repair process. The Fenderbolt software, powering the Matrix Wand, integrates the Mitchell Reference Database to compare points to factory specifications.

Calculations from the wand and its software are accurate within +/- 1mm, assuring precision repairs and calibration of ADAS systems.

For more information, visit booth #32137 or go to www.thematrixwand.com.

some versatility. This has led to its adjustable Bungey cord. It’s 36” long, but can be adjusted to any size required for your specific need. Simply pull the end with no hook to your desired length and lock the Bungey cord into the hook and clip.

If you Tie-It, Tow-It, or Load-It, Erickson’s got it!

For more information, go to www .ericksonmfg.com.

Water Sports carry the torch.”

Stay tuned as Water Sports LLC continues to build its offerings throughout 2021 and into 2022. Hint: there are more exciting products on the way. and general woodworking. Fast Dry Stain is available in 23 popular trend colors for easy coordination of projects, and can be brushed, sprayed, or wiped onto a surface.

Wood finishing is typically a project that can be completed successfully by those of varied skill levels. Resources to support with selection, prep, and application, along with how-to resources, are important to these users.

For more information, email robert.reints@myoldmasters.com or go to www.myoldmasters.com.

booth #55089. To join a reseller program and gain placement on the Dealer Locator, visit www.weathertech wholesale.com. WeatherTech looks forward to chatting about a future together!

For more information, visit booth #55089 or go to www.weathertechwholesale.com.

www.por15.com/rust-remover.

For more information, visit booth #24277, go to www.porproducts.com, call 800.457.6715 or email sales@ porproducts.com. years consecutively, winning the 2012 Bronze Stevie Award for Consumer Products Company of the Year, and most recently being named The Small Business Administration’s Exporter of the Year and a Small Business Champion by the U.S. Senate Small Business and Entrepreneurship Committee. In 2012, Oracle was named the Jefferson Parish Small Business of the Year by JEDCO. For more information, go to www .oraclelights.com.