Oser Communications Group
AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH NAB
Las Vegas Tuesday, October 12, 2021
Blonder Tongue Laboratories Debuts New HD-SDI Encoder
Broadcast Media Keeping Pace with a Rapidly Evolving Digital Ecosystem By Will Offeman, WideOrbit Chief Product Officer
Not long ago, I predicted that within the next five years the convergence of linear broadcast and digital advertising will become the norm, across both the buy-side and the sell-side. WideOrbit has made, and continues to make, incremental innovations to help bring the industry closer to realizing that convergence. WideOrbit was started 20 years ago with a simple goal: to make it easier to buy and sell media. With this in mind, we built our flagship product, WO Traffic, a traffic, sales, and billing system for over-the-air TV stations. Digital transformation is rapidly moving TV and radio advertising away from just a single spot broadcast over-the-air, with a large, unduplicated reach, to include addressable, targeted ads delivered digitally. To help our customers adapt to this shift, WideOrbit built Digital Orders modules into our WO Traffic and WO Network platforms, allowing broadcasters and networks to sell, invoice, and report on linear and digital ads together. While Digital Orders simplifies multi-channel order execution, we’re also extending our sales tools to enable the creation of digital proposals, allowing sales teams to effectively manage linear, digital, social, and audience extension buys in a single proposal. These sales tools encompass the prospecting, pitching, pipeline, pricing, and packaging process, including cross-platform campaign monitoring and stewardship. Aware that the digital ecosystem is evolving at breakneck speed, we acquired several
Blonder Tongue Laboratories, Inc., a leading U.S.-based designer and manufacturer of video telecommunications and cable transmission technologies, has just announced the newly updated NXG Platform with Quad HD-Serial Digital Interface (HD-SDI) solutions. This product and more will be on display for the virtual NAB 2021, highlighting the power and flexibility of Blonder Tongue’s solutions, which enable simple and cost-efficient complete re-distribution of IP and Broadcast video services. Used by broadcasters, video service providers and enterprise facilities, Blonder Tongue's highly customizable IP video transcoders, trans-modulators, receivers, and re-multiplexers are critical for modernizing and future-proofing video systems without costly updates or replacing existing infrastructure. The technologies streamline new deployments and can extend the life of existing equipment by supporting new and future capabilities. Blonder Tongue’s NXG Platform is a highly customizable, module-based IP digital video processing platform designed for delivering next generation video services on any generation of coax or ethernet wiring – without the need for replacing existing infrastructure. The carrier-grade 5-rack-unit (RU) NXG Platform, as well as the new compact 2 RU NXG Edge both feature swappable blades for complete customization to meet the specific technological needs of any broadcast facility or enterprise location, including hospitality, educational, MDU residential, healthcare,
BOOTH #N3238 SNAPSOUND Gets Dolby Atmos Certified with Help from Vintage King
BOOTH #C2637 Ad Insertion Platform Integrates Zixi for Targeted Ad Delivery
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By Eric Allen, Content Manager, Vintage King Audio
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While many are racing to incorporate immersive sound into their post-production rooms, SNAPSOUND has been certified by Dolby since 2019. Vintage King’s Chris Bolitho helped owner Zach Seivers create a Dolby Atmos room with an Avid S6 control surface and Meyer Sound monitors. Why did Zach make the leap to Dolby Atmos? “I felt quite cynical about Atmos in the early days of the format. Thankfully, my assumptions about the future of immersive sound were completely wrong,” said Zach. “Two big things changed. One, Dolby and Avid worked hard to make the tools and workflows simpler and easier to create mixes in Atmos. And two, Netflix (and later other platforms) began fully supporting and encouraging filmmakers to work in the format.” Making the switch to the S6 wasn’t complicated for Zach. SNAPSOUND’s owner had previously worked with other Avid control surfaces and was excited to take advantage of everything the brand’s latest creation had to offer. “Having worked on D-Commands, D-Controls, S3, etc., I found the sensitivity and smoothness of the [Avid S6’s] faders to be so special,” Zach said. “I honestly found the physical connection from my creative intention to the output to be incredible and it truly affected the quality and speed of my mixes.” When it came time to choose the monitors for his Dolby Atmos room, Zach’s prior listening experiences with Meyer Sound products proved to be critical. He was
Zixi, the industry leader for enabling dependable, live broadcast-quality video over any-IP, and award winning architect of the Software-Defined Video Platform (SDVP), announced an integration and partnership with Ad Insertion Platform (AIP), the market leading provider of ad insertion solutions for broadcast and OTT environments with the patented DAIConnect SSAI platform, allowing content providers different ways to monetize live channels. DAIConnect allows one-to-one replacements of ad breaks for live streams as well as one-to-one insertions of ad breaks for on-demand content, allowing the manipulation of the stream manifest without altering customers’ video content, and is composed of multiple modules that can be used in combination. The Ad Break Composer is the core component creating a user targeted Ad Pod; built on editable templates, mixing ads that can come from one or more ad servers or SSPs, and other type of contents like ad bumpers, interstitials, promos and templates catered to customers’ needs. The AIP Manifest Manipulator inserts the created Ad Pod at the manifest level for each end user, and all ads and content are transcoded on the customer video profiles to avoid poor user experiences. The AIP Optimizer optimizes value of the ad break inventory enabling unified header bidding auction by connecting multiple demand sources to retrieve the highest revenue for each opportunity. AIP Insight enables the customer to see and analyze data about ad sales, viewership, performance, etc. AIP customers can ingest distribution feeds into the Zixi SDVP, control the SCTE35 markers and leverage Zixi live transcoding for OTT distribution in HLS or MPEGDASH, easily enabling ad insertion and monetization of these feeds. Combining DAIConnect with the SDVP allows the customer to have an OPEX model subscription that includes additional OTT services to answer broadcasters and operator’s
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