of her
mastercraft
Marieke Penterman, founder and owner of Marieke Gouda, has achieved the prestigious W isconsin Master Cheesemaker certification, cementing her legacy as one of the world’s finest cheesemakers Notably, Penterman is only the fourth woman to ear n this highly respected title, a testament to her exceptional skill and dedication to the craft
“When I began making cheese, my dream was to recreate the gouda I grew up with in the Netherlands,” Penterman said "Becoming a certified master cheesemaker is a true honor and a reflection of my unwavering
Master Cheesemaker, making it a mark of unparalleled expertise and dedication ”
Penterman’s cheeses have gar nered inter national acclaim, ear ning over 270 national and inter national awards, and have become synonymous with world-class quality, combining traditional Dutch methods with W isconsin’s rich cheesemaking heritage
The jour ney to becoming a W isconsin Master Cheesemaker is rigorous, requiring at least 13 years of professional cheesemaking experience and advanced training Penterman j
commitment to crafting the highest quality cheese that I am proud to put my name on ”
The W isconsin Master Cheesemaker Certification is one of the most esteemed recognitions in the dairy industry
“This certification is not easily ear ned," said Chad Vincent, CEO of Dairy Farmers of W isconsin “Only a select few achieve the title of W isconsin
cheesemakers whose expertise s e t s
quality and innovation in the industry
For Penterman, this milestone
achievement but a celebration of the artistry and passion that define her life’s work It’s a tribute to the family traditions
supports her every step of the way
cheeses crafted, with passion using milk from our own dairy cows Each step of the process, from milking to aging happens
traditional Dutch cheesemaking
flavors and unparalleled quality
T h e t r a d i t
n o f cheesemaking excellence began more than 180 years ago before W isconsin was recognized as a state W ith 90 percent of the state’s cow’s milk being tur ned into cheese, W isconsin’s 1,200 cheesemakers, many of whom are third- and fourth-generation, continue to pass on old-world t r a d i t i o
craftsmanship W isconsin has won more awards for its cheese than any other state or country
Marieke Penterman earns master cheesemaker certification
cherising Chèvre
BY A.J. FLICK
Goat Cheese Gains Ground in U.S.
Restricted by the historically limited amount of goat milk available and inflation yet buoyed by rising populations of people familiar with goat products, as well as growing tastes for ethnic cuisine, the United States is poised to take a bigger bite of the $6 billion global goat cheese market
“We’ve definitely seen a change over the last 10 to 15 years,” said Patrick Considine, national sales director of W isconsin-based LaClare Creamery “There is a wider acceptance of goat cheese
“I think in these times, the price point keeps some people away,” he said, “more than the taste of the cheese ”
Vermont Creamery was founded four decades ago with the mission of introducing Americans to goat cheese The creamery produces a variety of
small-batch fresh goat cheese in a classic flavor and mixed with herbs and other flavors as well as aged cheese such as Hooper, made with goat and c o w m i l k , w h i c h C
“approachable” by curious consumers
“Goat milk can be a polarizing cheese,” Young said “Americans typically associate cheese with cows ”
While goat cheese aficionados appreciate the punch that comes with traditional goat cheese, many cheesemakers tone down the tang as an option for wider acceptance
“If you don’t know it’s goat cheese,” said Rob Stellrecht, master cheesemaker with the Bur nett Dairy Cooperative, “you won’t know how much your taste buds have been deprived ”
T h e g l o b a l g o a t c h e e s e m a r k e t w a s
valued at $6 billion in 2022 and is expected to reach $9 2 billion by 2032 at a compound annual growth rate of 4 5 percent up to 2032, according to Allied Market Research
Researchers cite the growing interest in artisanal and specialty foods for increasing demand for chèvre
“The unique tangy flavor, creamy texture a n d p e rc e i v e d h e a l t h b e n e f i t s o f g o a t cheese have attracted consumers seeking diverse culinary experiences In addition, dietary trends emphasizing natural, locally sourced products have driven the popularity of goat cheese, as it aligns with preferences for sustainable and ethically produced food options,” according to an Allied Market Research report
Goat cheese can range from soft and spreadable to firm and crumbly, with a tangy flavor profile The versatile cheese can be u s e d i n v a r i o u s c u l i n a r y a p p l i c a t i o n s , including salads, sandwiches and appetizers
By type, the fresh goat cheese segment was the highest revenue contributor to the market in 2022 due to nutritional benefits, such as lower fat and cholesterol compared to cow’s cheese
Though the U S region has a growing taste for goat cheese, Europe remains the highest revenue contributor, thanks to its fertile pastures and mild climates, which is ideal for dairy farming and cheese production
Holland is best known for its goat cheese
One factor in goat cheese’s favor is its suitability for lactose-intolerant cheese lovers Goat cheese contains lower levels of lactose compared to cow’s milk cheese, making it more digestible for those with lactose intolerance As awareness of lactose intolerance increases and more consumers seek alter natives to traditional dairy products, the goat cheese market demand has grown in recent years, according to Allied Market Research
As cheesemakers continue to innovate with a wider range of goat cheese varieties, from soft and spreadable to firm and aged, “the preference for goat cheese among lactose-intolerant individuals has driven
including blue cheese, feta and aged Cheddar challenge goat cheese in the market
“These cheeses often have established consumer bases and strong brand recognition, making it challenging for goat cheese to capture market share, particularly among consumers who are in a regular habit of purchasing these familiar varieties,” the report states
“Furthermore, the penetration of gourmet and artisanal cheese offerings in the market intensifies competition for shelf space and consumer attention Cheeses with distinct flavor profiles and regional specialties may attract consumers seeking novelty and variety, further diverting attention away from goat cheese
“In addition, some consumers may perceive goat cheese as an acquired taste or niche product, opting for more mainstream cheese options instead As a result, goat cheese may struggle to gain traction in a
market growth and contributed to the diversification and innovation within the goat cheese industry, which further establishes its position in the global dairy market and results in increase of goat cheese market share,” according to Allied Market Research’s report
demand and limiting the goat cheese market growth potential ”
Goat cheese also benefits from the growth of organic and premium-grade options, especially in regions where such products were limited or nonexistent, according to the report
“By catering to consumers seeking healthier and higher-quality food choices, producers of organic and p re
growing niche market, thus resulting in an increase of goat cheese market size,” according to Allied Market Research “This diversification has enhanced the overall demand for goat cheese along with attracting a broader customer base, including health-conscious individuals, food enthusiasts and those with dietary restrictions such as lactose intolerance ” A
sustainable farming practices, the very nature of the goat farming industry – being smaller than a dairy farm focused on cows – and the needs of small-batch creameries works in goat cheese production’s favor as well
“This strategic approach to product development and marketing has allowed companies to boost sales and increase the status of goat cheese as a versatile and desirable culinary choice worldwide,” according to the report “As a result, the goat cheese market continues to thrive, driven by a combination of consumer preferences for healthier and premium food options and the commitment of the industry to quality and sustainability ”
Specialty cheeses such as cow’s milk cheeses Brie, Camembert and Gouda as well as artisanal cheeses
reduced
DFA Introduces sugar & calories
milk50
Dairy Farmers of America has introduced a first-of-its-kind real dairy milk that contains only 50 calories per serving with 75 percent less sugar than fat-free skim milk Milk50 by DairyPure contains the same key nutrients found in other dairy milks, including 9 grams of protein – significantly more than most plant-based beverages
The new lactose-free, reduced-calorie milk – available in original, chocolate and vanilla –offers a more nutritious option than plant-based
b e v e r a g e s , w h i c h l a c k the protein and other nutrients in real dairy milk
“ M i l k 5 0 i s revolutionizing the dairy aisle with real dairy milk that addresses the top c o n c e r n s o f h e a l t hconscious consumers –calories and sugar,” said
R a c h e l K y l l o , c h i e f
m a r k e t i n g o ff i c e r o f
d a i r y b r a n d s a t D FA
“ W h i l e s o m e p e o p l e switched to plant-based
a l t e r n a t i v e s s e e k i n g lower calories, they've b e e n f o rc e d t o
has better texture (61 percent vs 12 percent), is a better ingredient (66 percent vs 10 percent) and pairs better with meals (61 percent vs 12 percent) than plant-based beverages
“While plant-based alter natives have flooded the market, they simply can’t match dairy milk’s powerhouse of essential nutrients,” said Wall Street Jour nal best-selling cookbook author Toby Amidor, MS, RDN “Milk50 is a game-changer for calorie conscious consumers – it delivers everything people love about real milk's taste but with fewer calories and less sugar
c o m p ro m i s e o n b o t h taste and nutrition Now they don’t have to settle for less ”
A 1-cup serving of Milk50 contains 9 grams of protein compared to 1 to 2 grams in most almond and oat drinks, and just 2 to 3 grams of sugar, depending on the variety A serving of Milk50 is also an excellent source of calcium (20 percent Daily Value) and a good source of vitamin D (10 percent) and vitamin A (15 percent)
Plant-based beverages are inconsistently fortified, and the vitamin and mineral content can vary dramatically, according to DFA Unlike many alter natives, Milk50 achieves its benefits without artificial flavors or colors
The launch of Milk50 coincides with the cultural resurgence of dairy milk over plant-based alter natives, including social media conversations and mentions in film and television – from “Babygirl” to “Fellow Travelers,” representing wholesomeness or nostalgia
In fact, a new national study of U S adults found that 58 percent are welcoming back dairy in their diets after being disappointed with the price, taste, and heavy processing of plant-based beverages Many respondents believe dairy milk tastes better (66 percent vs 13 percent),
“Consumers are finally realizing that swapping their dairy milk for almond or oat beverages means missing out on crucial protein and vital nutrients in their mor ning smoothies, breakfast cereals and daily glasses of milk ”
Using an advanced ultra-filtration method, Milk50 removes sugar while preserving 9 grams of protein It delivers creamy, rich-tasting milk with just 50 calories per serving It’s the first and only dairy milk to achieve this breakthrough, according to DFA
W ith 75 percent of the sugar removed in Milk50, a touch of sweetness is added back in to achieve an ideal taste profile The original and vanilla flavors contain allulose, a sweetener that is gaining popularity in recent years because it has the taste and texture of sugar, but with about 10 percent of the calories in sugar (0 4 calories per gram in allulose compared to 4 calories per gram in sugar
carbohydrate and research shows it does not raise blood sugar levels
Milk50 is sold at Target stores nationwide and select West Coast retailers, including Walmart, Albertsons and Stater Bros Markets Original, chocolate, and vanilla varieties are available in 48-ounce plastic bottles in the dairy aisle for a suggested retail price of $4 49
Dairy Farmers of America is a farmer-owned leading global dairy cooperative focusing on sustainability, innovation, community and the future of family dairies While supporting and serving more than 10,000 farmer-owners, DFA manufactures nearly every form, function and flavor of high-quality nutritional dairy products, including fluid milk, cheese, butter, ice cream, dairy ingredients and more
These products connect the cooperative’s family farms to family tables with national and regional brands, such as Alta Dena Dairy, Meadow Gold Dairy, Friendly’s, Borden Cheese, Plugrà Premium Butter and Kemps, to name a few
On a global scale, DFA works with some of the world’s leading food companies to develop ingredients that deliver the greatest source of nutrition to consumers around the world, while staying committed to social responsibility and ethical farming
Avance, AUA Team to
invest
AUA Private Equity Partners, LLC and Avance Investment Management, two Hispanic-led investment firms focused on partnering with family and founder-owned businesses, announced a significant investment in Tropical Cheese Industries, LLC, a high-quality Hispanic food company in the United States The founding Mendez family and the management team of Tropical Cheese will retain a significant minority interest in the company Terms of the transaction were not disclosed
Founded in 1982 by Rafael Mendez, Tropical Cheese is a family-run premium brand for an assortment of Hispanic cheese, meat and other food products As the market leader in the Hispanic cheese category on the East Coast, Tropical Cheese has established itself as a trusted brand among Hispanic households, driving differentiated value to its customers through its authentic flavors, superior product quality and direct-storedelivery and logistics
Tropical Cheese founder Rafael Mendez said, “My family and I were looking for a partner that could not only support Tropical Cheese’s future growth but, importantly, preserve our strong brand and family legacy AUA and Avance both bring significant investing experience in food companies, family businesses and the Hispanic market, and we look forward to benefiting from their expertise in our next chapter of growth ”
Andy Unanue, managing partner of AUA, said, “The Mendez family founded Tropical Cheese over 42 years ago, and we are honored to be trusted to build on their legacy The company has a proven track record of sustainable growth by increasing same store sales and the number of doors it serves, and we look forward to helping the company expand its footprint and continue to execute on its success
“Leveraging our deep network in the food industry and the Hispanic community, we will focus on driving product penetration, expanding distribution points with additional centers and building lasting customer relationships ”
Luis Zaldivar, managing partner of Avance, said, “The investment in
All Y'alls Foods
in Tropical Cheese
Tropical Cheese is a natural fit for us, and came together as a result of our long-standing relationships with the Mendez family and AUA Our cultural ties are further solidified by our deep experience with Hispanic foods and family businesses
“We understand and appreciate the value of the Tropical Cheese brand, and the significant growth potential within its categories We look forward to working with the Mendez family, AUA and the Tropical Cheese management team as the Company continues to expand nationally, including the pursuit of complementary M&A opportunities ”
AUA Private Equity Partners is an operationally focused, lower middlemarket investment firm providing strategic capital to companies in the consumer products and services sectors with a particular focus on familyowned businesses or companies benefiting from the growth of the U S Hispanic population AUA Private Equity invests in companies in their core sectors that generate in excess of $10 million in EBITDA
Avance is a private equity firm with a passion for building great businesses in partnership with talented founders and management teams Avance focuses primarily on thematic investments within the Services, Technology and Consumer areas in the United States, seeking attractive opportunities with catalysts for growth and fragmented spaces with
partnering with founder-owned businesses, industry executives, and management teams and aims to add value to each investment through the application of its STAGE™ value creation framework Avance has offices in New York and Miami
Tropical Cheese is a family-run premium brand for an assortment of Hispanic cheese, meat and other food products As the market leader in the Hispanic cheese category on the East Coast, Tropical Cheese has established itself as a trusted brand among Hispanic households, driving differentiated value to its customers through its authentic flavors, superior product quality and direct-store-delivery and logistics
launches
It’s Big Crunchy Cheezy Bits Y’all
All Y’alls Foods is shaking up the plant-based scene with the launch of It’s Big Crunchy Cheezy Bits Y’all – a cheezy garlic topper that’s as bold in flavor as it is kind to the planet Joining fan-favorite It’s Big Crunchy Bacony Bits Y’all, in the Tasty Toppers lineup, these cheezy bits are available in both retail and soon food service channels
Crafted from whole organic soybeans, these cheese and garlic-flavored crunchy bits are as versatile as they are delicious Whether sprinkled over a crisp green salad or potatoes, layered into a warm grain bowl, or enjoyed straight from the bag, It’s Big Crunchy Cheezy Bits Y’all take plant-based snacking and dining to the next level
“We know consumers have been seeking cleaner dairy and gluten-free options beyond the established swimmers and square cheese snacks that have been around for decades, so we make ours without gluten, GMOs or dairy Plus, they have an impressive 33 grams of protein per 2 69 oz bag,” said Brett Christoffel, founder & CEO of All Y’alls Foods “Because we do not use artificial coloring, these are not cute, nor are they uniform in shape
or color, but what they are is full of enjoyable f l a v o r, c r u n c h , a n d protein ”
All Y’alls Foods was f o u n d e d i n 2 0 1 8 b y
Christoffel to help answer a growing consumer demand for plant-based proteins The company seeks to nourish and delight customers, remove animals from the process and place minimal burden on the planet The company’s products include It’s Jerky Y’all in Prickly Pear Chipotle, Prickly Pear Teriyaki, Black Pepper & Sea Salt, Cinnamon Churro, and It's Big Crunchy Bacony Bits Y’all
Each of All Y’alls’ products is protein-packed, loaded with fiber, Certified Non-GMO, gluten-free and vegan A portion of every sale goes to support Rowdy Girl Sanctuary, the first cattle operation tur ned farm animal sanctuary in America located in Texas
centerexcellence
Lactalis USA Opens Culinary & Sensory Institute
Lactalis USA has opened its Culinary & Sensory Institute in Buffalo, N Y , a facility designed to help expand its culinary expertise in multiple channels The new institute is a center of excellence for Lactalis’ North American c u l i n a r y a n d s e n s o r y c h a n n e l o p e r a t i o n s f o r f o s t e r i n g i n n o v a t i o n , enhancing customer and consumer experiences with the company’s dairy products and testing product quality
Lactalis USA is a subsidiary of Lactalis, the world’s largest dairy company
“The Culinary & Sensory Institute exemplifies our commitment to providing delicious, nutritious dairy products that resonate with the evolving tastes and demands of our consumers,” said Esteve Torrens, Lactalis USA CEO “It allows us to monitor the quality and performance of products from across our U S portfolio and ensure their consistency
“Our U S business has grown steadily since entering the market in 1980 and this institute helps fulfill a key aspect of our future growth strategy by continuing to drive improvement ”
“Our institute maximizes the impact of our culinary sales operations by deepening our customer relationships,” said Jean-Luc Bruandet, president & CEO of Lactalis American Group, a division of Lactalis USA that oversees foodservice sales “The Culinary & Sensory Institute allows us to work in collaboration with key partners to create recipes and collect feedback that will ensure our products fulfill their needs and expectations
“It aligns with our vision to drive relevant dairy innovation to stay ahead of consumer trends and produce the highest quality products for our customers and consumers ”
The Culinary & Sensory Institute comprises commercial and residential kitchen spaces where Lactalis chefs actively address customer and
consumer needs by hosting customers to explore innovative ways to expand menu and retail offerings using equipment found in restaurants and home kitchens Lactalis chefs also create recipes and concepts in the institute and further foster dairy product innovation
Lactalis has operated in Buffalo since 1992 and produces Galbani Ricotta, Mozzarella and Provolone, whey powder and President Brie cutand-wrap at its manufacturing facility on South Park Ave
Galbani cheese is the Official Cheese of the Buffalo Bills and is a brand more than 140 years old
Lactalis annually produces more than 280 million pounds of dairy products in Buffalo and collects more than 700 million pounds of milk annually, supporting more than 150 local dairy farms
Lactalis employs more than 700 people in Buffalo at two corporate offices and a manufacturing facility
Lactalis USA has approximately 4,000 U S employees, is present in eight states with 11 manufacturing facilities and corporate offices located in New York City; Buffalo; Chicago; Bedford, N H ; and San Fer nando, Calif Lactalis USA is part of Lactalis Group, the world’s leading dairy company, a French family business founded in 1933 in Laval, France
Misha’s Acquires Vertage, Expands Dairy-Free Line
Misha’s Inc , a pioneering plant-based foods company, has acquired
acquisition will leverage Vertage’s partnership with Fresh Del Monte Produce, Inc , granting Misha’s access to Fresh Del Monte’s comprehensive logistics network, including production facilities, advanced technology and logistics capabilities managed by its Tricont Trucking and Logistics, the inland logistics arm of Fresh Del Monte
As part of the acquisition, Misha’s Inc also expands its product line to shredded and sliced cheeses via Vertage’s current non-dairy cheese offerings The company also plans to introduce additional product categories in 2025
“This is a transformative moment for Misha’s and for the plant-based foods industry as a whole,” said Aaron Bullock, Founder and CEO of Misha's Inc “By integrating Vertage’s expertise and leveraging Fresh Del Monte’s infrastructure, we’re not only scaling our operations but also evolving our product offerings to meet consumer demand
The introduction of shredded cheeses and slices is just the beginning,” he said “We’re excited to unveil even more categories in 2025 We”re grateful for the trust and support of our investors, who share our vision for creating a sustainable and delicious future ”
T im W ildin, CEO of Vertage, will transition to the role of CMO at Misha’s, bringing years of experience in leading marketing efforts at
Chipotle
“Misha’s and Vertage share a mission to reimagine the future of food,” W ildin said “This acquisition allows us to bring our innovations to more consumers while staying true to our commitment to taste, quality, and sustainability
Through this acquisition, Misha’s will utilize Fresh Del Monte’s advanced production capabilities to launch new product lines The partnership also provides access to Fresh Del Monte’s infrastructure expertise and inland logistics arm, streamlining Misha’s supply chain and enabling the company to expand into new regions
Ziad Nabulsi, senior vice president of North America Operations at Fresh Del Monte, said, “This partnership reflects exactly why we opened our robust logistics network to other businesses It enables other companies to leverage a well-established, efficient system to expand their footprint and reach a broader audience ”
Misha’s is sold in more than 1,100 U S retailers throughout the Northwest, West, Southwest and Central regions Retail collaborators include Kroger/Ralphs, Walmart, Erewhon, Mother’s Market and Whole Foods Market This acquisition allows Misha's to meet growing consumer demand for innovative dairy-free alter natives
The deal was supported by prominent investors including QVT Financial LP, Composite Capital Partners LLC, Gaingels and Fresh Del Monte
introduces Schuman Cheese Delve Dips & Spreads
Schuman Cheese, a fourth-generation, world-class cheesemaker and respected importer renowned for its commitment to delivering exceptional
d a i r y p ro d u c t s , h a s launched Delve dips
a n d s p re a d s M a
w
c
i
the art of snacking,
o ff e r i n g a d e e p e r, m o re i n d u l g e n t experience for cheese lovers everywhere
C r a f t e d w i t h t h e belief that joy, delight, and pleasure lie at the heart of all snacking occasions, Delve starts w i t h t h e f i n e s t ingredients to craft dips and spreads that go beyond expectations Each Delve dip is made using award-winning Cello Mascarpone as the base, ensuring an ultra-smooth, decadent texture, complemented by the other world-class cheeses Schuman Cheese is known for
The Delve lineup includes three irresistible flavors:
• Basil Pesto Parm: A fresh and vibrant blend of basil and Cello’s awardwinning Copper Kettle Parmesan Cheese
• Garlic Herb Asiago: A bold and savory mix of garlic, fresh herbs, and Cello’s award-winning Asiago Cheese
• Whipped Feta: A rich and smooth take on this Mediterranean classic with the standout integration of award-winning Dodoni Feta Cheese made from 100 percent Greek, pasteurized sheep’s and goat’s milk
Even before hitting the shelves, Delve already made waves, ear ning two awards at the prestigious 2024 World Dairy Expo Championship Dairy Product Contest These accolades underscore Schuman Cheese’s commitment to crafting exceptional products that delight and inspire Delve 16-ounce tubs are available at Costco at $8 99 in the Northeast, Northwest, Southeast and Texas (Dallas) regions with more regions nationally coming soon Sixounce tubs are available at $5 99 at Wakefer n (ShopRite) Founded in New York in 1945, Schuman Cheese has grown into a highly lauded leader in the cheese industry worldwide The family has set the standard for integrity, excellence and loyalty for four generations, exemplified by their premium cheeses and lasting partnerships Today, decades since their first import, Schuman’s team of skilled cheesemakers craft their world-class cheeses in W isconsin, adding to their robust import business
Velveeta’s Vel2Go Enters Condiment Aisle
first single serve offering that launches Velveeta into a new category and allows cheese lovers to enjoy the deliciousness of Velveeta cheese on everything and anything – anytime and anywhere
One in 4 millennials and Gen Z bring their own condiments on-the-go to elevate everyday meals Yet, cheese lovers are left dissatisfied due to lack of convenient, cheese condiments – until now For over 100 years, Velveeta fans have unlocked unrestrained pleasure by adding the cheesy goodness to foods like nachos, hamburgers, vegetables – even a bowl of ramen Now, with the launch of Vel2Go – the first onthe-go cheese packet on the market – the brand is making it easier than ever for fans to elevate any food item to satisfy those cheesy cravings – whether it be drive-thru fries or a stadium hot dog
“Our fans know Velveeta is more than just cheese – it’s a lifestyle of indulgence – a celebration of outrageous pleasure, and a siren’s call for others to go all in on the things they love,” said Stephanie Vance,
The launch of Vel2Go comes on the heels of the brand’s launch of ready-to-
down on
and go all in on cheesy pleasure Vel2Go is also the latest example of how Velveeta is encouraging pleasure
Velveeta,” and embrace what the
every day and indulging in the things they love most
trends cheese
Dairy Farmers of Wisconsin uncovers key insights
Dairy Farmers of W isconsin has unveiled the 2025 W isconsin Cheese Trends Report, offering a forward-thinking analysis of the innovations, flavor trends and consumer preferences driving the future of the cheese industry
“We constantly track trend research to identify emerging opportunities and strategically position W isconsin to meet the evolving market needs,” said Suzanne Fanning, chief marketing officer for W isconsin Cheese and executive vice president of Dairy Farmers of W isconsin “As we look to next year, we’ve uncovered five key consumer insights in the cheese industry that we’ll focus on to continue delighting food enthusiasts worldwide ”
Focusing on innovation and tradition, the report offers a glimpse into the evolving world of cheese and how W isconsin remains at the forefront From global cheese renaissance to mood-boosting snacking, the 2025 W isconsin Cheese Trends Report explores consumer behaviors ripe for cheese implementation
For example, the research reveals that 64 percent of consumers are eager to try new products that incorporate old-world recipes, offering significant potential to explore creative new expressions of classic cheese varieties The report even offers ways to “taste” each trend
To dive deeper into the insights, read the full trends report powered by Innova Market Insights at wisconsindairy org/cheesetrends
remixcheedies
Steve Aoki Becomes Chief Snacking Officer
World-renowned DJ, producer and entrepreneur Steve Aoki has a new title to add to his résumé: Chief Snacking Officer of Cheddies, the innovative snack food brand Known for his boundary-pushing creativity in music, f o o d a n d l i f e s t y l e v e n t u re s , A o k i j o i n s Cheddies to bring his signature flair to snacking
“As a global touring musician, healthy snacks are essential to keeping me fueled on the road,” said Aoki “When I discovered Cheddies, their savory taste and satisfying crunch had me hooked right away
“That’s why I’m excited to join the team as Chief Snacking Officer Together, we are going to remix snack culture through rich flavors and bold ideas ”
Cheddies snacks, crafted with simple ingredients including organic cheese from regenerative dairies, have rapidly gained a cult following
on
the
among those who demand bold flavor, strong nutritional profile and environmental responsibility W ith 5 grams of protein per serving, Cheddies is reimagining what healthy but delicious snacking looks like W ith Aoki's influence, the brand aims to expand its reach to a global audience, creating new snack innovations and experiences that align with his energetic lifestyle and passion for quality food
“Steve’s vibrant personality and dedication to pushing limits perfectly align with our mission to re v
environmental impact perspective,” said CEO Anish Sheth “Together, we’re bringing unforgettable flavor and fun to every bite ” A
product development, exclusive giveaways (including limited-edition HiROQUEST collaborations) and promotions that showcase his love of food, music and community
HEAT puttin’
Ritz Bits Introduces Spicy Queso
For the first time in nearly a decade, Ritz Bits Cracker Sandwiches are introducing a new flavor to heat things up: Spicy Queso Offering a savory, flavorful taste, RITZ Bits Spicy Queso Cracker Sandwiches are a delicious addition to spice up a snack collection –whether munching at home or snacking on the go
“W ith Spicy Queso, we’re answering consumers’ demands for exciting, bold flavors and tur ning up the heat on the Ritz Bits you know and love,” said Steven Saenen, Ritz vice president of marketing “It’s a bold twist on your childhood favorite, with a kick in each mini bite ”
The Ritz brand is tapping into consumer trends with its latest flavor innovation: a layered experience that combines rich, creamy cheese flavor with a bold, spicy kick Spicy Queso is the latest addition to the Ritz brand flavor lineup, following the successful launch of Ritz Toasted Chips’ Sweet Habanero flavor last year
Ritz Bits Cracker Sandwiches are known for their tiny, bite-sized proportions and rich flavors that make for a delectable and mouthwatering bite The new addition to the Ritz Bits portfolio are available in snack-sized bags (3 ounces) at convenience store locations Larger boxes (8 8 ounces) are available at major food retailers
FEATURED PRODUCTS
Odyssey Tzatziki Greek Yo gur t Dip
Klondike Cheese Company introduces a healthier alter native to a traditional sour cream-based dip with its Odyssey® brand Tzatziki Greek Yogurt Dip This is a gluten-
free and rBST free cow’s milk dip that has crunchy cucumbers and a zest of garlic and dill
Odyssey Tzatziki Greek Yogurt Dip has only 30 calories per serving, two times the protein, and five live and active cultures compared to traditional sour cream based dips
“Our Tzatziki Greek Yogurt Dip is perfect for dipping veggies, chips or crackers, spread on sandwiches or burgers and used in gyros and other Mediterranean dishes,” stated Luke Buholzer, VP of sales at Klondike Cheese Company.
“Consumers are excited about the line of Odyssey Tzatziki Greek Yogurt Dip not only because of the flavor and nutrition but they like understanding where it is coming from Wisconsin is known for its amazing fresh dairy and our Tzatziki is no different.”
The Tzatziki Greek Yogurt Dip is an addition to the family of other Odyssey Greek Yogurt Dips available in these delicious flavors: Southwest, French Onion and Bell Pepper and Mediterranean Feta
Odyssey Brands www odysseybrands com
Formaggio Brand Ar tisan Wraps
Brace yourself for a bite-sized love affair with Formaggio Brand’s Artisan Wraps – where savory per-
f e c t i o n wraps itself
a r o u n d sticks of
c r e a m y , fresh moz-
z a r e l l a . Imagine this: bold, handpicked slices of Italianstyle meats hugging tender moz-
z a r e l l a sticks, a pairing so flawless it feels like destiny Chorizo, Applewood Prosciutto, Imported Prosciutto, Soppressata, Pepperoni, Hard Salami and Genoa Salami –all wrapped around fresh mozzarella in a dance of flavors that ignites your palate
sending your taste buds on a whirlwind adventure Ideal for indulgence seekers,
Le Braison
This new “best served hot” cheese is produced in the Southwest of France – a region famous for its 100 percent sheep’s milk cheeses Le Braison gets its name from the rural tradition of slowly cooking food over a wood fire
With its delicate texture and rich taste, it is true nirvana for cheese lovers
Like Roquefort, Le Braison is made with milk from the Lacaune sheep, a local breed that inhabits
the Grands Causses region in the Southwest of France The sheep graze in the open air between gorges, valleys and high limestone plateaux whenever conditions are favorable Le Braison’s packaging is designed to be heated in a traditional oven
“It is so simple to bake, just put it in the oven for 20 minutes at 400 degrees Fahrenheit, and voila!” says Debbie Seife, assistant marketing director for Président at Lactalis Aromatic herbs such as thyme or rosemary and dry spices or honey all make wonderful additions to this warm, creamy cheese
Whether used as a dip or spread, Le Braison is made to be shared with friends or enjoyed by yourself
Lactalis American Group www lactalisamericangroup com
Bellwether Farms Whole Milk Basket Ricotta
As many fans of Bellwether Farms already know, delicious, authentic ricotta is one of life’s simple pleasures and is arguably the most enjoyable by itself with a spoon
Whole Milk Basket Ricotta’s smooth, creamy, pillowy-soft texture and delicate, slightly sweet flavor make for an indulgent snack, dessert, a star in a variety of savory dishes – and everything in between
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These wraps are more than food – they’re a ticket straight to the rolling hills of Italy, where every ingredient is kissed by tradition and passion Each bite blends the smooth richness of award-winning fresh mozzarella with the robust charm of premium meats,
Artisan Wraps bring effortless elegance to any occasion, whether it’s a cozy night in or a grand feast. Available in 22-ounce and 18-ounce trays for sharing – and smaller retail options for your personal indulgence – they make charcuterie boards pop and appetizers unforgettable. One bite, and you’re swept away to Italy, where each flavor whispers a love story from the heart of la dolce vita
Formaggio Brands www.formaggiocheese.com
In accordance with Bellwether Farms’ motto, “Whole is better,” Bellwether Farms’ hand-dipped Whole Milk Basket Ricotta is made from whole, full-fat Jersey cow milk straight from healthy, happy cows The Whole Milk Basket Ricotta is even housed in its original draining basket, another touch that harkens back to the days of artisanal cheese-production and makes it truly unique
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V i s i t o n l i n e t o l e a r n m o r e a n d f o l l o w o n I n s t a g r a m , F a c e b o o k a n d Tw i t t e r. # W h o l e I s B e t t e r.
Bellwether Farms www.bellwetherfarms.com
FEATURED PRODUCTS
Mo chikichi Gourmet Cheese Rice Snacks
Experience indulgence in every bite with Mochikichi’s thin and crispy gourmet cheese rice snacks, meticulously crafted in
more than a snack; it’s a taste jour ney that took over a year to perfect.
Japan using only the finest ingredients. Flavored through a unique three-step process – including a secret umami layer and a blend of rich Camembert cheese sourced from France, Germany and Denmark – each cracker delivers an irresistible depth of flavor Gluten-free and packed with the wholesome benefits of rice, this is
Le Gruyère AOP
Here are some facts about Le Gruyère AOP:
• Le Gruyère AOP is produced using raw milk
• Le Gruyère AOP is natural – there are no additives, no GMOs and no preservatives
• Le Gruyère AOP is naturally gluten and lactose free.
• Each wheel of Gruyère AOP is aged for a minimum of five months before being released for sale and can be aged for between 14 and 18 months It can be kept for more than 24 months for cheese lovers looking for an even stronger flavor
Redefining snacking since 1929, Mochikichi is Japan’s leading gourmet rice snack brand Generating over 22.6 billion yen in annual sales and operating more than 230 selfmanaged retail stores across Japan, Mochikichi has built a reputation for creating premium rice snacks that reflect its dedication to quality and innovation Gluten-free and crafted with premium ingredients, these rice snacks deliver a taste and texture that are superior to typical gluten-free offerings
After decades of perfecting the craft, Mochikichi is ready to partner with investors and businesses to introduce America to a new and extraordinary snacking experience.
Mochikichi www.mochikichi.co.jp/
• A name
• A knowhow and a history
• A product
• A wheel of Gruyère AOP weighs between 25 and 40 kg
What does AOP mean?
It means it has a protected designation of origin To be considered AOP, you have to have:
• A tradition
• A limited production zone
Crave Brothers Fresh Mozzarella Perline & Cho colate Mascarp one
Fresh has never been so sweet Crave Brothers Chocolate Mascarpone is exactly what consumers want It is easy, fresh and sweet! Add this 2022 & 2023 Wisconsin State Fair Grand Master Cheesemaker awarded cheese to the lineup
Crave Brothers Chocolate Mascarpone is made with the freshest milk from the dairy herd at Crave Brothers Farm Together the naturally sweet cream pairs perfectly with the chocolate, creating a delicious but light chocolate greatness
shelf life Crave Brothers also offers a traditional sweet cream Mascarpone. Sweeten up your
The best thing about this cheese is that it pairs great with fruit, cookies, jams and crackers to become a great duo to sell alongside many items in and near the cheese case
Crave Brothers Chocolate Mascarpone comes in a case of 12 8ounce retail cups with 120 days
cheese section with this farmstead, sustainably produced award-winning cheese! Contact your distributor for pricing or contact Roseanne Crave at roseanne@cravecheese com for more information
Crave Brothers Farmstead Cheese LLC 920.478.4887 www.cravecheese.com
Dairyfo o d USA’s SnackUPs Cheese Dip Grab’n Go Snack Packs
Dairyfood USA has taken its Cheese Dip & Pretzel Snack Pack concept to another level with a major redesign under the SnackUps brand SnackUps provide a more elevated snacking experience by combining Wisconsinmade cheese dip and crispy pretzels together for a satisfying snack
Production process has been maintained since the origins of Gruyère AOP back in the year 1115 and is strictly respected by the milk producers, the cheesemakers and the affineurs who follow the rules of the AOP specifications
Le Gruyère www.gruyere.com
The eye-catching design now properly reflects the quality of the product inside while allowing the customer to visually see more of
the product Additional benefits of the new package design also account for not just visual appeal, but functionality allowing retailers to double stack the product for improved merchandising opportunities both in and out of the cooler SnackUps provide a robust 8g of protein and 170 mg of calcium with only 210 calories Are you ready to elevate your snacking experience with SnackUps?
Dair yfood USA Inc www.dair yfoodusa.com
Bonnie’s Jams Red Pepp er Jelly
Red Pepper Jelly has always been a favorite in the American South.
Bonnie created this signature flavor based on a delicious version from a dear friend in Alabama After a lot of experimentation in her kitchen, and a lot of tasty samples shared with friends, Bonnie created her signature Red Pepper Jelly for
folks to enjoy at home Made using fresh sweet red peppers, seeded habanero, cider vinegar and sugar, it’s the perfect combination of sweet and heat
Bonnie’s Jams
209.814.2871 www.bonniesjams.com
Cello Simple Pleasures Trays from S chuman Cheese
After winning a gold sofi award for its Cello Copper Kettle Snack Packs, Schuman Cheese debuted a handful of products at the Summer Fancy Food Show, including Cello Simple Pleasures Trays
Carefully curated by cheese experts, each Simple Pleasures tray includes a selection of premium Cello cheeses paired with delicious quality snacks that can be enjoyed separately or even better together! Simple Pleasures Trays are pre-portioned, ready to serve and made up of creative combinations
Oaxaca Bites
of delicious flavors and textures that perfectly complement each other These trays can be served
as an appetizer, or as part of the popular grazing table trend
Schuman Cheese www schumancheese com
Introducing Oaxaca Bites, the delicious Oaxaca stringy cheese you love in a more convenient format that you can snack on all day long Makes it easier to make queso fundido, quesadillas and any other dish that requires a melting cheese, easy to handle and great for snacking!
Oaxaca Bites are a healthy and tasty alter native to common snacks as they are keto friendly – high in protein and low in carbs. Perfect for consumers in keto/low-carb diets, it’s available in 8-ounce, 16-ounce, 32-ounce and 5-pound bags; zipper and non-zipper bags; and clear bags with label or printed bags. It’s the on-trend snacking innovation! Cheese is ranked third in sales among all snack categories
Ninety percent of consumers snack multiple times per day and 21 percent snack more than five years ago Snacks account for half of all eating occasions
Growth of cheese snack sticks, cheese snacks with bold flavors and mini snackable cheeses
Nuestro Queso, LLC www.hcmakers.com
Odyssey Greek Yo gur t
fully authentic Greek yogurt with fresh fruit imagery, emphasizing the clean and sophisticated look
me! The eye-catching packaging i
tomers and increase retail sales velocity
You will know doubt find your favorite flavor in the Odyssey lineup of Strawberry, Blueberry, Peach, Raspberry, Black Cherry, Vanilla, Mango and Pomegranate Acai Odyssey Greek Yogurt is a healthy snack that is rich in calcium, lower in sugar, all natural, Kosher certified and contains up to twice the protein content than that of regular yogurt
Klondike offers the plain in a zero percent fat and a two percent fat for the purists who like to add their own flavor Or use Greek yogurt as a substitute for sour
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cream, mayo, cream cheese and as an ingredient to help boost the health benefits of your favorite
recipe
For more information about Klondike Cheese and Odyssey, including detailed information about retail and foodservice bulk products, contact Stan Woodworth, General Sales Manager at 608.325.3021 or go online.
Odyssey Brands www.odysseybrands.com
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Frigo Cheese Heads
Frigo Cheese Heads has launched an integrated campaign, “We Are All Cheese Heads,” featuring a cast of animated characters The campaign aims to celebrate and encourage tweens and teens to embrace their individuality and creativity
The idea for the campaign stems from the ongoing debate about the best way to eat string cheese, creating social media fodder by pitting different
eating styles against one another Rather than taking sides, the Cheese Heads brand is reimagining how tweens and teens think of string cheese and how they eat it: biting, chomping, nibbling, peeling, twisting or any other way they choose to enjoy the snack
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Buholzer Brothers® 8 oz Muenster Chunk
Odyssey® Feta Chunk In Brine
Crave Brothers Fresh Mozzarella Perline
Oaxaca Bites
Whole Milk Basket Ricotta
Klondike Cheese Company 608 325 3021 www.klondikecheese.com
Klondike Cheese Co 608 325 3021 www.klondikecheese.com
Crave Brothers Farmstead Cheese LLC 920 478 4887 www.cravecheese.com
Hispanic Cheese Makers –Nuestro Queso 847.502.0934 www hcmakers com
Bellwether Farms 707.763.0993 www bellwetherfarms com
LaClare Family Creamer y 920 670 0051
www laclarefamilycreamer y com
LaClare Family Creamer y 920 670 0051
www laclarefamilycreamer y com
Folios www.cheesefolios.com
Widmer’s Cheese Cellars, Inc
920 488 2503 or 888 878 1107
www widmerscheese com
Ellsworth Cooperative Creamer y 715.273.4311
www ellsworthcheese com
B L U E C H E E S E
Bluehorn Blue Cheese Rogue Creamer y 541 665 1155 www roguecreamer y com
Buholzer Brothers® brand is crafted by five Wisconsin Master Cheesemakers and includes five flavorful varieties of Muenster, Brick, Havarti, Dill Havarti and Gouda Muenster is an orange rind cheese that is semi-firm with a creamy texture that gets even creamier with age. Perfect for grilled cheese, scrambled eggs or pizza.
Traditional 8-ounce chunk brine is an authentic way to taste feta in the family line up of Odyssey Feta Cheeses With the exceptional mouth-feel and freshness you get from the cheese packaged in a brine solution, you can be guaranteed the highest quality taste and great flavor.
Crave Brothers Fresh Mozzarella Perline is the ideal size for Fresh Mozzarella usage in consumer recipes! It is great in salads, pizzas and more This award-winning product is the ideal product for your shelves & your customers will taste the difference!
Suggested retail price: $4.99. Available in 8-ounce retail and 3-pound foodser vice tubs.
Hispanic Cheese Makers – Nuestro Queso offers an extensive line of high-quality authentic Mexican, Caribbean and Central American style cheeses and creams for private brands, co-packing and ingredient customers Its state-of-the-art, SQF 3 0-certified plant enables the company to offer the gold standard in food safety. The company helps customers build their own brands with ser vices, support and innovation
Whole Milk Basket Ricotta starts with rich, whole Jersey cow milk produced on its neighbors’ farms Bellwether Farms first cultures the milk to bring out its delicious flavors and then slowly heats each batch in small kettles until the curds form. Sold in its original draining basket, this unique ricotta is known for its pillowy texture MSRP: $7 99
LaClare’s Original Goat Cheese is now available in a 1-ounce medallion, perfect for snacking Each snack bag contains five 1-ounce individually wrapped goat cheese medallions With 90 calories and 5 grams of protein per ser ving, LaClare’s signature goat cheese is ideal for grab-and-go lunches or a quick nosh.
LaClare’s seasonally available Pumpkin Goat Cheese starts with Original Chèvre, adding pumpkin spice puree and a hint of cinnamon to create this classic fall flavor
Made with 100 percent all-natural lightly baked sheets of cheese, Folios are lactose and gluten-free, grain free, and have only 1g of carbs – ideal for a low-carb diet No matter what sweet or savor y recipe you crave, Folios Cheese Wraps have you covered These flavorful, keto-certified wraps can be stuffed, rolled, folded, melted, crisped and baked into most anything you could ever imagine – Chips, tacos, burritos, nachos, pizza, wraps – the list goes on and on
First produced in Colby, Wisconsin, in 1885, Colby cheese has a mild flavor similar to mild Cheddar It has a firm, open texture with tiny holes Slice it for sandwiches, shred into casseroles or cube for snacks. Colby has a sweet, nutty flavor that is mild and meant to be mild, yet nutty and flavorful Retail: $11/pound
Ellsworth Cooperative Creamer y Natural White Cheddar Cheese Curds taste like no other because they are crafted with only rBST-free milk from 450 family farms throughout Wisconsin and Minnesota.
Soaked in a red wine vintner’s blend, this certified organic, cave-aged blue cheese surprises with bright berr y and plum notes An attractive rose blush hue to the rind makes this a standout for a holiday cheese platter Available in Whole Wheel, Mini-Wheel and Exact Weight Wedge formats.
Snacking Chèvre
Pumpkin Goat Cheese
Folios Cheese Wraps Cheddar
Colby Cheese
Natural White Cheddar Cheese Curds
Le Braison
Le Gruyère AOP
Brie L’Indulgent
Asiago Vecchio 15 months
Lactalis American Group 212 758 6666 www.lactalisamericangroup.com
Interprofession Du Gruyère +41 29 921 84 10 www.gruyere.com
Lactalis American Group 212 758 6666 www lactalisamericangroup com
Monti Trentini USA LLC www montitrentini com
Artisan Wraps
Formaggio Brand 845 807 3630 formaggiocheese com
Truffle Seeker
Beemster Goat
Royaal by Beemster Gouda
Clawson Farms www clawsonfarms co uk
Beemster www beemstercheese us
Beemster www beemstercheese us
S N A C K S
Cheese Dip Grab’n Go
Hall’s Original Snappy
Dair yfood USA Inc. 608 437 5598 www dair yfoodusa com Hall’s Beer Cheese 859 396 0220 www.beercheese.com J&M Foods 800.264.2278 www janis-melanie
This new “best ser ved hot” cheese is produced in the Southwest of France Like Roquefort, Le Braison is made with milk from the Lacaune sheep, which makes for a rich and melty texture with fragrant yet delicate aroma It is designed to be ser ved hot and shared or enjoyed all to yourself.
The production of Le Gruyère AOP can be traced back to 1115 It is the 100 percent traditional craft and expertise, passed down from generation to generation, that gives Le Gruyère AOP Switzerland its inimitable flavor and impeccable quality The procedure for production of Gruyère AOP Switzerland is strictly specified. Milk producers, cheesemakers and affineurs (maturers) respect each of its steps to the letter This expertise has been guaranteed since 2001 through specifications approved by the Swiss Federal Office for Agriculture
Brie L’Indulgent is a triple crème Brie from the Meuse region east of Paris. Unctuous and rich, no wonder it was awarded World’s Best Brie in 2022
This Asiago Vecchio PDO is made exclusively with milk collected on the Asiago Plateau, located in the north eastern part of the Italian Alps. After the natural skimming of the milk, which is made overnight, the milk is transformed in traditional copper vats by Florindo, an expert cheesemaker
Formaggio Brand’s Artisan Wraps elevate ever y occasion with the perfect marriage of creamy fresh mozzarella and exquisite Italian-style meats. Salami, Imported Prosciutto, Soppressata and more encase award-winning cheese, offering a luxurious bite Available in club and retail trays, these wraps bring the authentic taste of Italy to your table Retail: $7 99 Club price: $16 99
Fred “Piggy” Flaherty has always loved foraging for the gifts of nature, but now he’s hanging up his foraging hat He’s discovered extra mature Cheddar with its rich, rounded flavor, which has been subtly laced with the earthy nuttiness of truffles and imbued with the gentle sweetness of floral honey What a find!
Just like its cows, Beemster goats are raised humanely in small herds. This is a great introduction to goat cheese – even people who think they don't like goat cheese fall in love with Beemster’s! A pale ivor y interior and smooth, semi-firm texture deliver a refreshing, sweet, flavorful experience
Royaal has that farm-fresh sweet cream flavor with notes of almond and a dense, creamy texture It’s a young Gouda, but complex Beemster holds an appointment as Pur veyor to the Royal Court of the Netherlands This distinction can only be awarded to companies by the ruling monarch of Holland In order to be selected for a royal appointment, companies must have a deep-rooted histor y in Holland at least 100 years or longer, have an exceptional reputation and represent vibrant Dutch culture. In that spirit and to honor the appointment, Beemster developed a ver y special line of cheeses, Royaal by Beemster
Smoked Gouda flavor took 2nd place in 2017 U S Championship Cheese Contest – Pasteurized Process Cheese Spread Categor y
Dair yfood USA has taken its Cheese Dip & Pretzel Snack Pack concept to another level with a major redesign under the SnackUps brand SnackUps provide a more elevated snacking experience by combining Wisconsin-made cheese dip and crispy pretzels together for a satisfying snack
J&M Foods’ Original Cheese Straws are a traditional Southern delicacy combining a light, crisp texture with just a hint of hot. Ser ve them anytime as a snack, appetizer or hors d’oeuvre They’re a delicious counterpart to soups, salads, fruit and wine Retail: $3 99-$5 99
World’s Best Brie at the 2022 World Championship Cheese Contest
Silver medal at the 2017 World Cheese Awards
