Gourmet News • November 2020

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PRIVATE 2020:

FEATURED PRODUCTS:

HOT PRODUCTS:

Caputo Cheese

Darrell Lea

Feve Bars

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SEE PAGE 34

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GOURMET NEWS

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T H E

VOLUME 85, NUMBER 11 NOVEMBER 2020 n $7.00

NEWS & NOTES n

Goodnow Farms: Ten sofi Awards in Two Years PAGE 6

RETAILER NEWS n

Hampton Coffee Opens in Montauk PAGE 12

SUPPLIER NEWS n

Serious Foodie Sauce Connects with a Culture PAGE 14

NATURALLY HEALTHY n

Beans Beckon in Pandemic Fog PAGE 18

B U S I N E S S

N E W S P A P E R

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Private 2020 PAGE 21

News..............................................6 Featured Products ........................29 Ad Index .......................................38

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T H E

G O U R M E T

I N D U S T R Y

Global Pandemic Reshapes Grocery Retail BY LORRIE BAUMANN

The COVID-19 pandemic has remapped the routes that shoppers take through their grocery stores. They are now more focused on the essentials for family meals, with the top four categories – bread, meat, cheese and bottled water – now accounting for half of the market for specialty sales of grocery essentials, but shoppers were also driven back to the center store by fast-rising retail prices for meat, dairy and eggs. Shoppers are also increasingly likely to turn to online grocery retailers to supply some of those needs, many for their first time, which is likely to cause the market size for specialty e-commerce to double in 2020, from $5.4 bil-

lion in 2019 to a minimum of $10.8 billion in 2020. “Even $13.5 billion is not an unreasonable estimate for what might happen during the rest of this year,” said David Lockwood, Consulting Director for market research firm Mintel. “This is a permanent growth bump, due to the pandemic, for online shopping.” Lockwood presented the results of market research on the effects of the COVID-19 pandemic on the specialty food market during Specialty Food Live!, a virtual market experience hosted by the Specialty Food Association on September 21-24. The maturing specialty retail market got a major lift in 2020, and Mintel is predicting that 2021 is likely to

be higher than average before the market normalizes. Although the specialty food market’s growth rate has been declining over the past few years as the industry matures, specialty food sales saw a 15 to 17 percent increase in growth during the May through August months of 2020, a growth rate that was higher than expected, causing Lockwood to revise his earlier forecast for this year’s growth in the specialty food market up to about 16.5 percent. “In 2021, we’re expecting to see a slower return to normal, so it’ll be a long transition phase, not a super-quick one,” Lockwood said. The shape of the

The recent acquisition of Eliot’s Nut Butters by Verus International will make it possible for the fledgling maker of craft nut butters that feature bold flavors that appeal to adults to spread its wings and fly. Eliot’s currently offers six products, consisting of four peanut butters; Spicy Thai, Honey Chipotle, Classic Salted, and Espresso Nib, an Oregon Hazelnut Chocolate Spread and an Everything Bagel Nut Butter. The Spicy Thai Peanut Butter won a bronze sofi Award in 2017

and is currently the company’s best seller. Eliot’s Nut Butters is headed by its Founder, Michael Kanter, and based in Portland, Oregon. Kanter will remain the company’s Chief Executive Officer following the acquisition. “I continue to be passionate about the business, and by leveraging each other’s strength, we’ll just keep rocking and rolling,” Kanter said. “We’ve been a scrappy, under-capitalized business. Having access to capital will help us grow.... As opportunities

Seizing the Opportunity of Plant-Based Foods BY LORRIE BAUMANN

come in, we’ll be able to move forward.” As its first step forward, Kanter is planning to launch a line of Eliot’s Nut Butters packaged in single-serve squeeze packs, starting with its Oregon Hazelnut Chocolate Spread, which may allow the company to penetrate into the convenience channel as well as to expand its profile in the online marketplace. “We want to be places where people are shopping, including online,”

Your strategy for appealing to customers who are interested in decreasing their meat consumption for reasons as various as their concerns about their health, environmental sustainability and animal rights, should start with the basics: Don’t call it vegan. Today’s plant-based foods are designed to appeal to meateaters as well as vegetarians and vegans, and they respond to the term “plant-based” with their purchasing dollars, which helps to explain why we’re suddenly seeing the term “plant-based” pop up everywhere. U. S. retail sales of plant-based foods amounted to $5 billion in 2019. Counting purchases of a spectrum of foods made directly from plants and intended to substitute for animal-based products, including milk and other dairy products, meat and eggs. That’s up 11 percent from 2018, according to the Good Food Institute, an advocacy organization that promotes a food system that does not include animal products. “Since 2017, the plantbased food market has grown by over $1 billion, a 29 percent increase in just two years,” said

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Verus Paves the Path for Peanut Butter Pioneer BY LORRIE BAUMANN

SUPPLEMENT

F O R

Cookie Company Wins Two sofi Awards in First Time Out BY LORRIE BAUMANN

In her first time entering the sofi Awards, the Specialty Food Association’s annual paean to creativity and craft in specialty foods, Susan Palmer, “The Girl in the Little Red Kitchen,” took home two statuettes in the baked goods and bakery desserts category. She won the silver award for her Monster Cookie Pie, a ready-tobake spin on a skillet cookie that’s loaded with peanut butter, chocolate, oats and chocolate candy, while her Elvis Cookie Pie won a bronze sofi Award with its peanut butter, banana and chocolate to evoke Elvis Presley’s ba-

nana and peanut butter sandwiches. “I’d had the intention of entering for the past couple of years,” she said. Those plans fell apart, but, “This year, when I heard the announcement, I was on it.” Palmer started her career in the specialty food business with a food blog that she named “The

Girl in the Little Red Kitchen,” where she posted inspiration for home cooks and bakers along with recipes for Oatmeal Breakfast Bars with Almond Butter and Jam; Baked Brie en Croute with Honeyed Almonds, Cherries and Thyme and Honey Walnut Fig Cake around weekly meal plans for home cooks look-

ing to change up their dinner repertoire with healthy options. “Writing and cooking have always been a passion of mine,” she said. “Everyone cooked in my family. My brother was a professional chef for a while…. My mom made everything from scratch. She worked full-time, and she would always come home and cook a delicious dinner every night. We visited farm stands before farmers markets were a thing.” In 2011, she won her first local baking competition, Brooklyn, Continued on PAGE 16


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