NATURALLY HEALTHY:
UPDATE:
SUPPLEMENT:
Mother Raw
Everyday Indulgences
Sweets & Treats
SEE PAGE 13
SEE PAGE 15
SEE PAGE 19
GOURMET NEWS
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T H E
VOLUME 85, NUMBER 5 MAY 2020 n $7.00
NEWS & NOTES n
Primera Technology Label Printer PAGE 6
RETAILER NEWS n
Ahold Delhaize USA Donates $10M Relief Package for Community Needs Amid Coronavirus Crisis PAGE 9
SUPPLIER NEWS n
The Crowds Like ‘Em Soft and Sweet PAGE 10
NATURALLY HEALTHY n
A California Twist on Indian Tradition PAGE 13
B U S I N E S S
N E W S P A P E R
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News..............................................6 Ad Index .......................................27
www.gourmetnews.com
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Managing Conflict Through a Pandemic BY LORRIE BAUMANN
Supply-chain issues, strains on cash flow, social distancing, a sense of powerlessness, fear and sometimes grief have all combined to create an atmosphere of fear that can create conflict between your associates and guests. Conflict management expert Susan Driscoll has some tips that can help you de-escalate the conflicts before they erupt into violence or destroy the trust between your store and your community that you’ve spent a career building. Driscoll is the President of Crisis Prevention Institute, which over the past 40 years has been offering crisis management training for teachers, health care pro-
fessionals and others whose occupations involve a duty to care. Over the past few years, she’s seen more retailers, including grocers, as well as librarians and casino managers who are looking for help managing difficult interpersonal conflicts with the members of the public that they serve. “The principles are universal,” she said. “These are crazy times, and everyone is experiencing fear and anxiety and a stress at a level beyond what most people ever imagined.” The Crisis Prevention Institute teaches that behavior is communication – that a customer who snaps abut an empty shelf may really be communicating frustration and anger that really had its source in something that’s been
happening to her outside your store. “When your cashier is encountering somebody who is acting out, really what that person is doing is communicating their distress, their fear, their anxiety, their frustration, their exhaustion,” Driscoll said. “Your cashiers in the stores are equally frustrated and afraid, and that’s how situations can escalate.” Your cashier needs to know that she has a team behind her in that situation. “If you see someone who’s challenging a worker, figure out if there’s a way to intervene,” Driscoll said. “Find a way to call for help from your team.” As you step up to help, your
Better Booch premium, small batch kombucha is based in downtown Los Angeles where company co-Founders Ashleigh and Trey Lockerbie brew their kombucha and can it in-house. “We’re on a mission – we flavor using only loose-leaf tea, herbs, botanicals and adaptogens,” said Ashleigh, Better Booch’s Chief Marketing Officer. “It’s 100 percent tea-forward kombucha. We don’t use juices, powders, sugar
– anything like that – to flavor.” Better Booch currently offers nine beverage flavors. The best seller is Morning Glory, which is black tea with marigold and peach. Ginger Boost is one of Ashleigh’s favorites. It’s made with rooibos tea and lemongrass with a ginger tea. Gold Pear is made with turmeric, tulsi, some basil, and a dash of black pepper to activate the turmeric. “We’re about to launch two new flavors: Hola Horchata,
Ugly Carrots Taste Good Too BY LORRIE BAUMANN
which is a take on the Mexican classic treat with cinnamon, jasmine and rice in an oolong tea base and Hibiscus Healer, with hibiscus flower, white tea, cranberry and blueberry,” she said. “We’re really excited about the new additions to our line. We feel that they fill gaps in our current lineup in a really nice way. After all, who else is making a horchata kombucha? Just us!”
Brands built around the idea that good food shouldn’t be wasted are beginning to organize into a community that wants to destigmatize the ugly carrot and enhance esteem for spent grains. The Upcycled Food Association formed last year out of conversations among the owners of some of those brands, and they’re looking for fellow travelers who’ll join them in the organization. “Brands have been upcycling for some time now, but everyone saw a need to get a clear definition of what it means to upcycle,” said Mike Oraschewsky, a Board Member of Upcycled Food Association and Chief Executive Officer of TBJ Gourmet, the creators of Bacon Jam. While there’s no formal definition of the term “upcycled food,” for Oraschewsky, the term means finding a better use of an ingredient that might otherwise simply be wasted. “With Bacon Jam, it’s really easy, because everyone loves bacon,” he said. “The majority of bacon is sold in nice packages with slices all the same size, but that’s not the way a pork belly looks after smoking.” Ordinarily, the pieces cut off the pork belly because they don’t make neat slices might be tossed,” Oraschewsky said,
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Meet Better Booch: Flavor-Forward Kombuchas for the Health-Conscious BY LORRIE BAUMANN
HOT PRODUCTS
F O R
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Animal Welfare-Certified Poultry Choices for Busy Consumers BY LORRIE BAUMANN
Poultry producer Wayne Farms LLC is preparing to impress shoppers who bring their concerns about animal welfare with them to the grocery store. The company is now offering, with its NAKED TRUTH® Chicken brand, retail-packaged frozen prepared chicken products made from poultry raised to Global Animal Partnership Step2 standards.
The company also offers gourmet CHEF’S CRAFT® chicken, a line of fully-cooked chicken breast fillets for foodser-
vice applications. It’s a premium chicken line that’s raised with no antibiotics ever and fed a vegetar-
ian diet. As the nation’s seventh-largest vertically integrated poultry producer, the company also offers fresh conventionally raised poultry, as well as no-antibiotics-ever and vegetarian-diet birds in addition to the N A K E D TRUTH retail and CHEF’S CRAFT foodservice lines at the premium end of the prepared foods continuum.
“We’re a market-driven company; we offer choices that our customers need,” said Megan Ernst, Senior Marketing Manager for Wayne Farms. “We believe that everyone deserves a place at the table. Therefore, we pride ourselves in offering customers choices that fit their needs. Not only do we have choices among the product mix, but we have choices among how the birds are raised.” The company currently offers four products under its NAKED TRUTH brand: Grilled Chicken Continued on PAGE 14