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Hearing Is Personal: How Lucid Technology Adapts to Your Ears
Every day each of us experiences an extraordinary variety of sound that is, in many ways, personal to us. The alarm tone that wakes us up, the conversations we have with people – each of these are uniquely experienced individually and personally. While we can’t individually manage all of our aural exposure, we certainly can have our preferences. Normal ears contain around 15,500 sensory hair cells that sit alongside a membrane that vibrates with each incoming sound. Each frequency of sound vibrates the hair cells in specific locations, which is why we are able to hear differences in sounds. While different sounds vibrate different parts of our membrane, louder sounds increase the amplitude of the vibration. When it comes to hearing loss, the majority is sensori-neural loss, where inner and outer hair cells have been damaged. This leads to an inability to hear soft sounds, while still being able to hear (and be sensitive) to loud sounds. So, while a person experiencing hearing loss can still have a dynamic range of hearing, it is a much smaller range than a person with normal hearing. The standard for today’s hearing aids and amplifiers is a technology called Wide Dynamic Range Compression (WDRC). WDRC logically amplifies softer sounds more than louder sounds, in an effort to balance what the user hears. It gives the most amplification to soft sounds, less to average sounds and even less to loud sounds. Ears that are experiencing hearing loss have a decreased range of what they can hear and WDRC attempts to generically boost the range of soft sounds. Lucid identified the need for a more nuanced approach that highlights and differentiates Continued on Page 5
Schools Meet Challenges with Help from Trafera
Schools have unique challenges. Trafera has built its business around helping with those needs. Trafera takes time to understand what’s important to you and add expertise to your corner. That’s why Trafera is one of the top nationwide partners for Chromebooks in education. But its mission to transform learning experiences through technology goes beyond pushing boxes of equipment.
Orlando Wednesday, January 26, 2022
ELMO Introduces Connected Ecosystem for Education
ELMO USA Corp. introduces the most comprehensive connected ecosystem for education on the market today. As the learning environment changes across the world, ELMO has advanced its technology to support and enhance its award-winning document camera line up. In-person and virtual lessons are taken to the next level with ELMO’s newest connected devices. At the center of the connected ecosystem is the document camera, the product by which all ELMO’s connections are inspired and created. The trusted and award-winning ELMO document cameras seamlessly broadcast images and videos, allowing you to capture every tiny detail of a lesson. For an evenmore dynamic lesson, wireless document cameras allow educators the ability to capture images and videos around the room or outside the classroom. You can still have the freedom to walk around the room with the ELMO CRA-2 Writing Tablet. It allows teachers and students the opportunity to annotate while live broadcasting the notes directly on the image or board. Next up, ELMO has supercharged the classroom with the ELMO Board. The ELMO Board is the link between students visualizing the images from the document camera, WIFI enabled devices, and student engagement. It allows educators the ability to quickly capture ideas, share the images on screen, save quickly, and to expand further creating dynamic, memorable lessons for students. Its industry-leading intelligent touch technology responds to fingers, palms, and a stylus, so you don’t have to worry about misplacing your stylus for the umpteenth time. It’s a breeze to navigate and connects wirelessly to WI-FI enabled
BOOTH #535 Encourage Robotics and Computer Science Student Engagement
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Trafera measures success not based on how many devices it sells to schools, but by how those devices are being used to enrich and transform student learning. Trafera believes that all the devices, panels, and gadgets in the world couldn’t improve learning
The coming decade will bring unprecedented changes within the workplace. From education, to retail, to hospitality and transportation, virtually all industries will be transformed by robotics and artificial intelligence. Millions of jobs will be eliminated by technology while millions of new jobs will be created. Still millions more jobs will be transformed and students that graduate from high schools with strong technical skills (including robotics and A.I. literacy) will be significantly advantaged. However, despite the increasing importance of robotics and computer science education, enrollment in these courses in the USA continues to lag behind many other countries. Within American high schools, enrollment averages less than 3 percent of boys and 0.3 percent of girls. To put those numbers into perspective, a school with 2,000 students will often have less than 30 boys and 3 girls in their robotics programs. This means that 1,967 students are missing out on a literacy that is rapidly becoming a key differentiator across a huge spectrum of jobs. Within middle schools, the results are marginally better with 5-15 percent of students typically enrolled – still tangibly below the needed levels. “It’s truly a crisis,” says Dennis Kambeitz, founder of Robots.Education. “Robotics and A.I. will impact all industries, but it’s only our most engineering-minded students who tend to take this type of education. The unfortunate truth is that the students who need this education the most are often the ones who are least likely to enroll.”
Just see what customers have to say: “While I have a large IT reseller network at my fingertips, I always, easily choose Trafera to supply all of our school district’s Chromebooks! The warranty program they have is absolutely top-notch, as is their ‘White Glove’ service. When I have had questions and requests, no matter how big or small, I am treated like I’m part of a team. There are so many businesses out there competing for our [attention], but there is no way I am switching from Trafera. When you find a company that does such great work, provides more than enough value in products and services and has people who truly care and respect your business’s wishes, you keep and nurture that relationship.” – Branden Strong (Technology Coordinator | Triton Public School, MN)
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Wednesday, January 26, 2022
EdTech Show Daily
Boxlight Technology and Services Transform the Educational Experience Boxlight technology solutions help teachers transform the educational experience with innovative products ranging from cutting-edge interactive displays and audio solutions to standards-driven STEM lessons and hardware. By empowering teachers to take learning to the next level with a robust portfolio of solutions, the learning environment illuminates the power of knowledge possible for all students. Boxlight strives to design and develop materials, resources, and services to help create an immersive, interactive experience that connects people with potential and passion with purpose. Its turnkey solutions include the award-winning ProColor interactive display which boosts engagement via simultaneous Touch 360° interactivity. Teachers will save time and effort with cloud drive functionality, and have increased opportunities for collaboration with software,
apps, and screen-sharing tools to motivate everyone in the class. Boxlight’s MimioSTEM solutions inspire teachers to integrate dynamic STEM instruction to foster key skills like critical thinking, perseverance, creative problem solving, collaboration and teamwork, and effective communication. The award-winning MyStemKits online lesson platform helps teachers find and use standards-aligned, hands-on lessons that spark interest in STEM topics and concepts for lifelong learning and application. MimioSTEM solutions also feature products that connect student learning with valuable tech-related skills via 3D printing, robotics, and data collection and analysis. MimioSTEM solutions are comprehensive and results-driven. To help teachers implement educational technology successfully and with confidence, Boxlight-EOS Education offers a wide range of professional devel-
High-performance Solutions from Qorvo An interview with Philip Chesley, President – Infrastructure and Defense, Qorvo.
ESD: Congratulations on becoming the new Qorvo Infrastructure & Defense Products (IDP) president. What is your primary focus for IDP in this position?
PC: My goal for the IDP business is to build on the organization’s proven track record of success and further diversify Qorvo’s product and technology mix. I also look forward to strengthening our industry relationships by delivering world-class solutions for RF, power, communications, automotive, smart home, IoT and aerospace and defense customers. By working across multiple markets, we can efficiently develop advanced technology processes, products and manufacturing capabilities to innovate next-generation products more quickly.
ESD: What does “Qorvo All Around You” mean to you?
PC: The Qorvo team has always been driven by the possibility of discovering new technologies and advancements that make the world a better, more connected place. For more than 30 years,
we have been innovating high-performance solutions that solve our customers’ most difficult challenges. We are very excited about expanding our customer offerings in MEMS, UWB, power and automotive through seven successful acquisitions in the past 2.5 years. Today, we are advancing technologies such as Wi-Fi, UltraWideband and power management that are fundamentally changing how we live and helping us all to be better stewards of our planet. ESD: With the addition of Power, what are the implications for the future of Qorvo and power electronics?
PC: The programmable power market is growing rapidly, and these acquisitions will enable Qorvo to expand its offering and help redefine the user experience with connected devices. Qorvo’s power management products are already used to charge, power and control a wide range of consumer, commercial and industrial applications. Adding UnitedSiC’s core competencies and silicon carbide semiconductor capabilities expand our opportunities in high-power applications and enable Qorvo to deliver high-value systems for motion control, circuit protection and power conversion.
Bamboo Plastic Composite Offered by MingFeng MingFeng Packaging has recently expanded operations in Dongguan, China, and now utilizes state-of-the-art facilities on an industrial park covering more than 230,000 square meters. It has also introduced a new and exciting Biomass composite material to the packaging and display market. Bamboo plastic composite is the latest member to join the family of
environmentally friendly materials. Bamboo powder, PE/PP plastic, and a processing agent are mixed together to form a green bamboo plastic material. It is very strong and durable. Bamboo plastic is UV resistant as well as waterproof. It is also antibacterial and nontoxic. Bamboo plastic can be beautifully molded into a box or display by methods
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opment and training such as self-paced, online courses, certifications, and customized programs to better meet a school or district’s needs. Boxlight’s award-winning, high-quality offerings are designed to ensure that teachers confidently and competently integrate technology tools so that every student benefits from them. The Boxlight mission is to be the leader of innovative and effective technology solutions with the goal of helping educators improve and enhance instructional practices so that students can take what they have learned beyond the classroom. By offering educators fully integrated products that cover every facet of the teaching and learning experience, students are better able to navigate the challenges of a tech-driven society as resourceful, complex problem solvers. For more information, visit booth #1743 or email firstname.lastname@example.org.
ESD: How do you think Matter will affect the smart home?
PC: At Qorvo, our goal is to elevate the consumer’s smart home experience. That means helping our customers design high-performing, compatible devices in a small form factor. A key breakthrough in this area is our unique ConcurrentConnect™ technology, which delivers full, simultaneous support for multiple open, lowpower RF protocols such as Bluetooth LE, Thread and Zigbee. With the Connectivity Standards Alliance’s opensource Matter approach, smart devices and systems will easily be commissioned and operate across different platforms such as those from Apple, Amazon, Google and Samsung. The consumer will be able to select smart home devices based on merits other than “what works with my system at home.” Qorvo talks about Ultra-Wideband (UWB) becoming the next big wave in wireless technology. ESD: What is it about Qorvo’s UWB that makes it such a must-have technology?
PC: What sets UWB apart the most from the other technologies is its accuracy. Unlike similar solutions, such as RFID, UWB wireless technology can both position and track objects in real-
of injection, compression and extrusion. It can also be used to make other, much larger products such as furniture or building materials such as decks and patios. MingFeng has manufactured highquality packaging for a variety of industries, including but not limited to: jewelry, numismatic, cosmetic, confection, electronic, beverage and cigar. The compa-
Kimberly Oser Publisher Anthony Socci Vice President of Sales Yasmine Brown Production Manager/Art Director AJ Flick Senior Editor Jeanie Catron Associate Editor Susan Stein Customer Service Manager Marcos Morhaim Senior Account Manager Tara Neal Director of Operations Hannah Stefanovich Show Logistics & Distribution Enrico Cecchi European Sales EdTech Show Daily is published by Oser Communications Group ©2022 All rights reserved. Executive and editorial offices at: 1877 N. Kolb Road, Tucson, AZ 85715 520.721.1300/Fax: 520.721.6300 European offices located at Lungarno Benvenuto Cellini, 11, 50125 Florence, Italy www.osercommunicationsgroup.com
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time. Devices containing UWB technology communicate directly with each other to determine location and distance, down to a few centimeters. UWB also works in non-line-of-sight conditions where camera tracking is not possible. In addition, as it operates at very high frequencies, it offers great bandwidth and doesn’t interfere with other radio waves. Qorvo’s advanced UWB technology opens new possibilities within mobile, automotive, industrial and consumer IoT markets. The Impulse Radio UWB technology pioneered by Decawave, which was acquired by Qorvo in 2020, enables real-time centimeter accuracy distance/location measurement and secure low-power, low-latency data communication. Also, we want to go beyond just chipsets to offer turnkey modules or building blocks, reducing design complexity and the cost to implement UWB.
For more information, www.qorvo.com.
ny believes that a greatlooking package is well represented by the outstanding product that is placed inside of it. MingFeng has achieved the highest level of certifications for quality and environmentally safe work places. ISO9001, SEDEX and FSC are among the important few.
For more information, www.mingfengus.com.
Wednesday, January 26, 2022
EdTech Show Daily
brand’s digital channels – for example, a customer making it partway through the online booking process for a resort reservation but not actually finalizing the purchase. As a result of the set trigger, the customer receives a personalized postcard a few days later reminding of the incomplete booking. The postcard includes a personalized link that the customer can visit to complete their reservation. The mailpiece may also include some enticing offers to help move the customer toward a purchase, e.g., an exclusive booking discount for reserving within two weeks of receiving the post-
Key Takeaway As the world of marketing continues to evolve, businesses of all sizes and kinds will be looking for simple, affordable ways to create well-connected, coordinated campaigns. Sending retargeted direct mail via USPS® is just one of many powerful options marketers have at their disposal.
World with the Stanford Design Cycle, and Writing for College Admissions. This funding round will be used to accelerate growth and expand the Company’s global presence. As part of the investment, Jonathan Sockol and Loutfy Mansour will be joining the Company’s Board. “We are pleased to welcome MonCap and Man Capital as partners in Ivy Camps,” said Hundert. “Both have a proven reputation of being active, valueadded partners and will help us further our mission of inspiring every child to follow their passions and excel beyond the classroom.” Jonathan Sockol, Managing Partner at MonCap, commented “We are proud to
About Ivy Camps Founded in 2014, Ivy Camps has provided educational and fun programming to thousands of children via both in-person and online interactive classes. Ivy Camps offers its premium classes in a format that is accessible both in prices and delivery to families in over 40 countries. With a consistent 5-star satisfaction rating, Ivy
About MonCap MonCap is a growth-based investment firm backed by some of the world’s largest family offices and institutions. It seeks to invest $10-$100mm into companies and managers who share its ambitious goals of changing the world. Its strategy revolves around being great partners and providing resources to foster transformational growth. Its flexible mandate allows the company to create bespoke solutions for sellers, management teams, and strategic partners. The collective experience of its partnership spans a broad array of industries and geographies. Visit www.moncap.vc for more information.
effortlessly, keeping students inspired and engaged even from afar. The Classroom Interactive Software, ELMO Classroom, allows for quick two-way wireless casting for sharing and receiving classroom content, keeping the lesson rolling smoothly.
One fitting example would be when collaborating as a class on a math or science problem. If working individually, students can submit their work for review and feedback from the teacher immediately. The possibilities are as limited as your imagi-
Capture Customer Attention with Retargeted Direct Mail To stand out from the competition and capture customer attention, today’s businesses must focus on delivering relevant, personalized omnichannel messaging. Providing marketers with accessible and affordable ways to connect with customers across multiple channels, both print and digital, is a key commitment of the U.S. Postal Service. Direct mail – and retargeted direct mail, in particular – can be a powerful tactic in marketers’ campaigns, providing
customers with tailored marketing that speaks directly to their wants and needs. By seamlessly connecting digital and print efforts, retargeted direct mail can help marketers keep their brand top of mind when it matters most.
How Retargeted Direct Mail Works Here’s an example of retargeted direct mail put in action. First, a business sets specific triggers for customers taking action on the
Ivy Camps Receives Funding from MonCap and Man Capital to Accelerate Growth for K-12 EdTech Platform Ivy Camps USA, Inc., a global education technology company delivering live curated classes to children aged 6-18 taught exclusively by instructors from top U.S. universities, announced that it has raised funding from MonCap and Man Capital. Founded by Danny Hundert, Ivy Camps has taught over 1,000,000 student-hours of fun, educational content that supplements school-based learning programs. Ivy Camps’ instructors hail from universities such as Harvard, Princeton, and Yale. Courses start at $149 for 5-session modules and some of the most popular offerings include Public Speaking, Crypto for Kids, Video Editing for YouTube, Engineer a Better Lucid (Cont’d. from p. 1)
a wider range of sounds, while optimizing comfort and natural sound. Its innovative technology focuses on an adaptive dynamic range optimization approach. Where WDRC boosts soft noises the most, Lucid technology gives the same amplification to soft, average and loud sounds. It focuses on the average loudELMO (Cont’d. from p. 1)
devices for quick sharing of information. For hybrid classrooms, teachers can pre-record or teach a live lesson, sharing the screen image to all the participants Trafera (Cont’d. from p. 1)
experiences until it made people its number one investment. Providing a futureready education requires more than just access to powerful technology. Educators Robotics (Cont’d. from p. 1)
Fortunately, there are solutions that have been shown to dramatically improve engagement. Dennis has demonstrated robotics to more than 18,000 students, with really exciting results. “When we demonstrate robotics with the EZ-Robot Humanoid at high schools, we’ll typically see 25 percent to 45 percent of students indicate that they would like to learn robotics. That’s an increase of about 1,000 percent
ness of conversational speech and places this information within the listener’s dynamic range. So, rather than compress every sound to fit within the dynamic range, Lucid technology adapts the sounds to fit naturally within the listener’s range. Lucid Technology creates a personal hearing ecosystem that each person can use to create their own preferred listening
need to be equally empowered with the skills they need to create an instructional shift using these tools. In response to that – on top of providing technology from best-in-class(room) manufacturers like HP, Lenovo, Google for Education,
for boys and 10,000 percent for girls. The teachers can’t believe it.” At the middle school level, the results are even more impressive, where up to 90 percent of students will indicate that they would like to learn robotics, following Dennis’ presentations. “There’s something about EZRobot’s Humanoid that students simply love,” says Dennis. “Schools that implement robotics programs with it see huge increases in enrollment across the entire student population - boys,
be backing Danny and his team. Ivy Camps expands learning beyond the traditional curriculum taught in school classrooms and equips children with the essential skills and knowledge that they need to succeed.” Loutfy Mansour, CEO at Man Capital said, “Ivy Camps is changing the landscape of learning around the world. We are excited to work together to drive a paradigm shift in education while enabling children to interact with the best and brightest on the planet.” For more information on Ivy Camps, visit www.ivycampsusa.com.
experience. The new LucidShape™ technology feature allows for comprehensive real-time personalization and the ability to manage acoustics across any listening environment. The app builds on the current four hearing aid preset programs and allows individual personalization that is very specific. As the trend to personalization continues to improve through technolo-
Newline, AVer and more – Trafera offers high-quality professional development, ready-made digital lesson plans (trails.trafera.com), and a wealth of online resources (blog.trafera.com) that helps support the meaningful integration
girls, nerds, jocks, at-risk, SEN, gifted and even students who aren’t as academically inclined. Everybody can have success.” What is Dennis’ secret to generating this level of engagement? “I’ll typically demonstrate the robot for four or five minutes, and then give the students the opportunity to volunteer to program the robot. In 40 minutes, students as young as 4th grade can program the robot to wave, talk, respond to their voices, recognize their faces and greet
card, a $50 spa voucher and a $100 credit for outdoor activities. Sending targeted, tailored and engaging messaging like this shortly after the customer begins the online booking process can help encourage action.
Camps prides itself on being the preeminent provider of supplemental education designed for any student who seeks to spark their passion for learning and widen their path to a future of elite education. For more information, visit www.ivycampsusa.com.
gy, in this ever-evolving world, one thing remains constant: the demand for a discreet, comfortable hearing enhancement solution that can quickly adapt to personal preferences in realtime. This level of comfort and personalization would not be possible without the continued advances of the proprietary Powered by Lucid® technology ecosystem. nation. ELMO connects inspiration, creativity, engagement, and ultimately, minds.
For more information, visit booth #535, go to www.elmousa.com or call 516.501.1400. of technology in education. It’s simple: right technology = right support = bright future.
For more information, visit booth #3635 or go to www.trafera.com.
them by name. EZ-Robot is an incredibly powerful platform that is easy enough to be learned, or taught, by virtually anyone.” To see the JD Humanoid Robot, visit the EZ-Robot team at booth #3911. See a live demonstration and learn how you can bring super-engaging robotics education to your school. For more information, visit booth #3911, go to www.ez-robot.com or email education @ez-robot.com.