CEDN • January 10, 2020

Oser Communications Group

AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH CES

SecuGen’s Low-Cost, Compact Bluetooth Fingerprint Reader

Murata: Spotlight On Mobility

By Jeff Brown, Vice President of Sales, SecuGen Corporation

What is Unity 20 Bluetooth?

The Unity 20 Bluetooth is the world’s first elegantly designed, low cost, fully programmable Bluetooth fingerprint reader. It is sleek and small enough to be carried in your pocket as a mobile fingerprint reader or placed at a workstation as an ergonomic desktop reader.

It’s a versatile scanner that can securely transfer fingerprint data wirelessly to mobile devices and computers alike. But it can also process and store encrypted fingerprints within the device without having fingerprint data ever leaving the device. This can help ensure that sensitive biometric data stays secure within the users’ possession at all times, which can be important for sensitive transactions.

What’s so appealing about it?

Most Bluetooth products on the market are about as attractive as a deck of cards. The Continued on Page 37

Dardashti Gaming Chair Debuts from Atlantic

Meet the Dardashti Gaming Chair. Atlantic’s award-winning, worldclass car seat designer utilized his 25 years of experience to create a commercial grade, next-gen gaming chair. Inspired by today’s highend performance vehicles, the goal was to provide the highest design value considering comfort, performance and aesthetics.

Start with a solid steel frame atop a nylon five-star performance base. Add sports car inspired cold-cured foam bucket seats and meticulously cover with deluxe PU leather. Unlike entry level gaming chairs with pillows, integrate a dynamic 2-inch lumbar curve support and an oversized headrest, both with cold-cured foam cushions.

Design the component parts to comfortably support 350 pounds. The result is a commercial grade gaming chair designed for long gaming sessions that is built to last and backed by a three-year warranty.

Optimum ergonomics result in a superior, comfort-first design. Cold-cured foam cushioned seat, chair back, lumbar and head rest cradle the occupant, adjusting to

BOOTH #21633

Las Vegas Friday, January 10, 2020

Continued on Page 37

An interview with Tom Kuhl, Director – Murata’s Mobility Industry CEDN: How does Murata define the mobility market?

TK: We consider anything that moves people or products to have a mobility play. However, we focus on systems level applications that assist in automating the human driving process, that help create and manage electric energy, and that connect intelligently to the world. Given that, any type of vehicle is our focus if we can help accomplish those three things.

CEDN: What are some of the key trends?

TK: The ACES (Autonomous, Connected, Electric, Shared) trend is well established, with software grabbing the spotlight as intelligent cars need more robust, sophisticated

BOOTH #26061

Continued on Page 37

Pollution Control Products Co. an Industry Leader in Thermal Stripping Technology

By Jo Simpson, President

The History of Burn-Off Ovens Is the History of Pollution Control My father, Peyton Simpson, started Pollution Control Products Co. the way most businesses get started – he saw a need and he solved a problem. The year was 1971 and a neighboring business was having a difficult time complying with the new Clean Air Act of 1970. That company rebuilt electric motors which required that the old copper wire coil and all varnish, epoxy, paint and insulation be removed and the stator thoroughly cleaned. Prior to today’s stringent environmental laws, this was often done by soaking the motor parts in kerosene and “burning off” the organic material in a pit or metal container.

Removing the material by hand is slow, expensive, often damaging to parts and physically unsafe for workers.

Peyton simply asked, “If I can show you how you can reclaim your old motors Continued on Page 37

Oser Communications Group

AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH CES

SecuGen’s Low-Cost, Compact Bluetooth Fingerprint Reader

Murata: Spotlight On Mobility

By Jeff Brown, Vice President of Sales, SecuGen Corporation

What is Unity 20 Bluetooth?

The Unity 20 Bluetooth is the world’s first elegantly designed, low cost, fully programmable Bluetooth fingerprint reader. It is sleek and small enough to be carried in your pocket as a mobile fingerprint reader or placed at a workstation as an ergonomic desktop reader.

It’s a versatile scanner that can securely transfer fingerprint data wirelessly to mobile devices and computers alike. But it can also process and store encrypted fingerprints within the device without having fingerprint data ever leaving the device. This can help ensure that sensitive biometric data stays secure within the users’ possession at all times, which can be important for sensitive transactions.

What’s so appealing about it?

Most Bluetooth products on the market are about as attractive as a deck of cards. The Continued on Page 37

Dardashti Gaming Chair Debuts from Atlantic

Meet the Dardashti Gaming Chair. Atlantic’s award-winning, worldclass car seat designer utilized his 25 years of experience to create a commercial grade, next-gen gaming chair. Inspired by today’s highend performance vehicles, the goal was to provide the highest design value considering comfort, performance and aesthetics.

Start with a solid steel frame atop a nylon five-star performance base. Add sports car inspired cold-cured foam bucket seats and meticulously cover with deluxe PU leather. Unlike entry level gaming chairs with pillows, integrate a dynamic 2-inch lumbar curve support and an oversized headrest, both with cold-cured foam cushions.

Design the component parts to comfortably support 350 pounds. The result is a commercial grade gaming chair designed for long gaming sessions that is built to last and backed by a three-year warranty.

Optimum ergonomics result in a superior, comfort-first design. Cold-cured foam cushioned seat, chair back, lumbar and head rest cradle the occupant, adjusting to

BOOTH #21633

Las Vegas Friday, January 10, 2020

Continued on Page 37

An interview with Tom Kuhl, Director – Murata’s Mobility Industry CEDN: How does Murata define the mobility market?

TK: We consider anything that moves people or products to have a mobility play. However, we focus on systems level applications that assist in automating the human driving process, that help create and manage electric energy, and that connect intelligently to the world. Given that, any type of vehicle is our focus if we can help accomplish those three things.

CEDN: What are some of the key trends?

TK: The ACES (Autonomous, Connected, Electric, Shared) trend is well established, with software grabbing the spotlight as intelligent cars need more robust, sophisticated

BOOTH #26061

Continued on Page 37

Pollution Control Products Co. an Industry Leader in Thermal Stripping Technology

By Jo Simpson, President

The History of Burn-Off Ovens Is the History of Pollution Control My father, Peyton Simpson, started Pollution Control Products Co. the way most businesses get started – he saw a need and he solved a problem. The year was 1971 and a neighboring business was having a difficult time complying with the new Clean Air Act of 1970. That company rebuilt electric motors which required that the old copper wire coil and all varnish, epoxy, paint and insulation be removed and the stator thoroughly cleaned. Prior to today’s stringent environmental laws, this was often done by soaking the motor parts in kerosene and “burning off” the organic material in a pit or metal container.

Removing the material by hand is slow, expensive, often damaging to parts and physically unsafe for workers.

Peyton simply asked, “If I can show you how you can reclaim your old motors Continued on Page 37

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Friday, January 10, 2020

myGEKOgear Introduces Orbit 960 Dash cams have become increasingly important for many drivers, and choosing the perfect one can be difficult with all the options out there. These days, 1080p dash cam footage may be enough for some drivers, but the rise of 4K quality has become essential in capturing every single important detail on the road, such as license plates. In the case of a road incident, providing dash cam footage as evidence has proved to be extremely useful. myGEKOgear has just released the Orbit 960. This dash cam records at 4K ultra high definition at a resolution of 3840 x 2160p at 30fps, ensuring clarity and quality at a high speed.

The 2.7-inch LCD screen will give you easy visibility to access your dash

cam. Using a 140-degree wide angle lens allows for a wider range of recording more lanes of the road. Revolutionary night vision technology is built in using the Sony Starvis sensor. This sensor is perfect for low-light situations to help render a well-lit and clear video. For user-friendliness, WiFi connectivity is used to easily view and transfer your recorded footage via dash cam straight to your smartphone.

This eliminates the hassle of having to physically take out the microSD card each time and inserting it into your PC to view your footage; now everything can be simply be done at your fingertips. Using GPS logging will track the speed and all the routes that have been driven. To promote better driving habits, driver assist features

ADAS: Advanced Driver Assistance Systems

By Augustin Leung, Vice President, CUB Elecparts, Inc.

ADAS is the acronym for Advanced Driver Assistance Systems. The idea is that by providing a safe interface to the driver, roadway safety should be improved. The machines are helping us watch out for things that we may not see with our own eyes.

But what does this mean to you? The general benefit is clear: we, along with

everyone else, will enjoy safer driving conditions. Most accidents on the roads are due to human error, and nearly 10 percent of fatalities are due to distractions. But what it means is that we can help reduce these statistics; we are now enabled to promote and provide these technologies to the masses.

Popular applications in the category for retrofit include Blind Spot Detection (BSD), Forward Collision Warning (FCW), Lane Departure Warning

Consumer Electronics Daily News include a front collision warning system, lane departure warning system, and stop and go. The built-in G-sensor will lock onto emergency files if it senses a collision; users won’t need to worry about files being recorded over or running out of space. A 16GB microSD card is included within the package, so you’ll be set to install and capture everything that unfolds on the road. With clearcut 4K recordings, you won’t need to worry about what really happened in the case of an accident. Be prepared and ready to drive with peace of mind.

For more information, stop by the Upper Level of Sands Expo Hall, booth #42967 or email marketing@mygekogear.com.

(LDW), Pedestrian Detection Systems and Traffic Awareness Systems. Many of these systems are easy to install and can be carried out by many DIY types.

There are so many almost plug-and-play systems available in the market, you just need to know what makes a good system to make an informed decision on which one to buy.

CUB, a manufacturer of ADAS products, is an example of a reputable brand that has not only desirable features and Continued on Page 37

AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH CES Kimberly Oser Publisher Jules Denton-Card Senior Associate Publisher Lorrie Baumann Editorial Director Anthony Socci Associate Publisher JoEllen Lowry • Jeanie Catron • Karrie Welborn Associate Editors Yasmine Brown Art Director Jonathan Schieffer Graphic Designer Susan Stein Customer Service Manager Spencer Fisher Customer Service Associate Marcos Morhaim Senior Account Manager Adrian Chacon • Alisha Dicochea • Adina Morhaim Joseph Bellon • Kim Whiteman • Vanessa Valenzuela Account Managers Tara Neal Director of Operations Jay Watson • Hannah Stefanovich • Margaret Oser Show Logistics & Distribution Enrico Cecchi European Sales Consumer Electronics Daily News is published by Oser Communications Group ©2020 All rights reserved.

Executive and editorial offices at: 1877 N. Kolb Road, Tucson, AZ 85715 520.721.1300/Fax: 520.721.6300 European offices located at Lungarno Benvenuto Cellini, 11, 50125 Florence, Italy www.osercommunicationsgroup.com

Lee M. Oser Founder

Friday, January 10, 2020

Consumer Electronics Daily News

ASHA Helps Parents Manage Technology Use An interview with Joseph Cerquone, Director of Public Relations, American Speech-Language-Hearing Association.

CEDN: The American-SpeechLanguage-Association (ASHA) has been exhibiting annually at CES for more than a decade. In your view, what major changes have occurred with respect to safe and healthy usage of popular technology?

JC: There has been considerable change.

When we first exhibited, personal digital technology was still very novel. It was all about using and enjoying the devices without much thought given to the impact of unsafe behavior, and how it could negatively affect hearing and speech. In fact, a lot of users probably didn’t even know that how they were using the devices was unsafe.

In those days, ASHA was one of the

very few voices raising concern. Now, not only has the number of concerned groups increased, but also the number of individuals, including parents, educators and CES attendees themselves. Our polling of them shows them to be pretty conservative about popular tech use. For example, according to one poll of 200 attendees to CES 2018, almost 70 percent said children should not have their own personal technology devices until age 10 or older; nearly one-third (30 percent) said children should not use popular tech devices until age 10 or older.

Today, there is greater awareness of some of the potential risks involved in unsafe use of popular technology. Yet, one need not look any further than a World Health Organization (WHO) estimate to understand that more awareness is critically important. According to WHO, unsafe use of what they refer to as

Move Marketing Forward with Innovations from USPS In the past, marketers targeted broad demographics, blanketing them with their brand messaging and hoping for conversions.

More recently, digital retargeting technology has taken over, allowing marketers to precisely reach interested shoppers with effective messages at optimal times.

Consumers, however, have evolved beyond these methods. A report from eMarketer found that one in four U.S. internet users have ad-blocking services in place, helping them ignore digitally retargeted messages.

A number of marketing innovations – some of which were developed by the U.S. Postal Service®v – are helping businesses reach qualified customers in a meaningful and memorable way by using data intelligence.

These four innovations blend the

precision and power of digital media with the effectiveness of physical mail:

Retargeted Direct Mail Incorporate retargeting into direct mail to rekindle a customer’s interest in a less invasive manner that spans multiple channels. Using programmatic algorithms and machine learning, retargeted direct mail gives a business the opportunity to send simple, personalized mail to a customer based on the customer’s interactions online. The targeting message is timely, too, typically arriving within 24 to 48 hours of their initial action.

Informed Delivery® Turn a standard direct mail campaign into an interactive omni-channel one.

The Informed Delivery feature lets users preview their mail before it arrives in an

Trinseo Bio-Based and Recycled Materials Target Customers’ Sustainability Goals A trip to most any technology event highlights the leadership role that the consumer electronics industry has played in product innovation and also its influence on other industry sectors including automotive, medical devices and home appliances. Now it’s being recognized as a true leader in sustainable solutions – supporting the growing need to protect the environment and preserve our scarce resources.

Trinseo, a global manufacturer of plastics and sustainable solutions, is taking a leadership role as well by not only providing bioplastic alternatives to petroleum-based materials but offering a range of recycled content-containing resins.

These materials are appropriate for a wide range of consumer electronic applications ranging from portable device

housings to connected home appliances to fitness wristband trackers to accessories and parts.

Trinseo and Bioplastics With more than 60 years of experience in customized thermoplastic compounds and elastomers, Trinseo’s bio-based thermoplastic product families APILON™ 52 BIO and APIGO™ BIO can be found in a wide range of applications and can contribute to a reduction in CO2 and other greenhouse gas emissions compared to fossil-based plastics.

Traditional plastics are derived from petroleum or natural gas while bio-based plastics are, to a varying degree, derived from renewable biomass sources such as cornstarch, sugarcane, sugar beet, cellulose or vegetable oils.

personal audio devices is contributing to 1.1 billion young people worldwide being at risk of acquiring noise-induced hearing loss.

CEDN: What is behind the concern?

JC: On the hearing side, repeated use of popular tech for extended periods at high volume – a usage habit that polling has consistently shown to be widespread – can result in noise-induced hearing loss, an irreversible condition.

Otherwise, as very young children have come to be tech users, a newer worry has arisen about the impact of that usage on the development of their speech and language skills. Engagement in conversation – a proven and critical way of fostering that development – may be taking a back seat to tech use. When we did national polling of parents of children 08, they reported a lessening in conversation at home.

In short, a portion of the public may email, app or online dashboard. In the preview, consumers also gain access to digital ridealong content that drives them to a company’s website or other digital channel.

These users then have multiple distinct opportunities to take action – from their inbox to their mailbox.

Informed Visibility® Coordinate campaign efforts and enable synchronicity between digital and physical efforts by leveraging near-real time tracking for mail deliveries. The Informed Visibility feature offers tracking data that marketers can use to sync digital campaigns (such as banners, social ads, emails and more) with their mail campaigns. This way, they can reconnect with consumers shortly after they receive a physical mailpiece.

Aligning campaigns across multiple channels helps businesses reach prospects at the right time and frequency The company’s portfolio includes soft and rigid grades. The broad range of properties available make these polymers and compounds ideal for a variety of applications needing various degrees of hardness, resistance to oil, grease, chemicals and temperatures, as well as colorability and recyclability.

Trinseo and Recycled Materials Since its start with post-consumer recycled (PCR) materials nearly a decade ago, Trinseo has overcome numerous challenges such as PCR feedstock availability, reliable sourcing and ways to balance material performance properties to ensure the integrity of end-use applications. These materials – Trinseo’s ECO grades – combine virgin content and PCR (plastic scrap or waste from consumer applications that is reclaimed, reprocessed and used again in new applications) to achieve the exact properties

7

eventually acquire hearing loss or experience stunted speech and language skills – conditions that can hinder one in key respects academically, in the world of work and socially, and harm one’s quality of life overall.

CEDN: Why should CES attendees stop by the ASHA booth?

JC: No doubt there is overlap between the public we have polled over the years and the customers or potential customers of companies here at CES. The polling shows many parents struggle managing their children’s popular technology use.

ASHA offers informed, practical, easyto-implement guidance that can help with that management as it promotes health and safety. We invite attendees to learn more at ASHA’s booth.

For more information, go to www.asha.org, email pr@asha.org or stop by booth #45226 at Sands Expo. for optimal conversion.

Digitally Enhanced Mail Add a digital layer to a physical direct mailpiece to spark curiosity and lead prospective customers directly to a business’s digital channels. Using scannable QR codes, connected NFC chips or technology like augmented or virtual reality, businesses can add a layer of interest to physical mail that draws in a consumer. On top of that, each of these can then lead a recipient to a specific digital channel where they can continue to interact with the brand.

As modern marketing moves and changes, businesses can benefit from thoughtful and creative campaign elements. These innovations can help power successful omni-channel campaigns and prepare marketers for what’s next.

Learn more about delivering innovation by visiting USPS at CES. For more information, go to www.usps.com or stop by booth #30742.

needed for an application.

In fact, the company is able to create a material with up to 95 percent recycled content. This includes ultra-bright white and transparent options – both difficult to achieve with material other than virgin content.

Over the years, Trinseo has seen that some applications are appropriate for recycled content and some are not. For example, industries that are highly regulated or have strict requirements have limitations due to the variability in recycled resin content and the potential impact on material performance properties.

Trinseo, with its a unique blend of traditional rigid and soft touch, its sustainable materials platforms and solution orientation is positioned to offer creative solutions to help customers achieve their sustainability objectives.

To learn more, visit www.trinseo.com.

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Friday, January 10, 2020

Enventys Partners Brings Ideas to Life Great ideas often start as small solutions to everyday problems. Inventors look at the world around them and create solutions that make their lives easier in some way. But bringing those ideas to the public is an enormous task that requires expertise and skill to do effectively.

Enter Enventys Partners, the industry’s only full-service, turnkey product launch agency. It combines start-to-finish, all-encompassing product development services with digital marketing and crowdfunding expertise and has raised more than $300 million. It leverages global partnerships to design, prototype, manufacture, fulfill, crowdfund and market new products and businesses.

This year, Enventys Partners is excited to celebrate the success of past and present clients including Mobile Pixels, kegg, Vitesy, Kryo, PlayShifu, Riego and Luminook.

Luminook Luminook is a small-space LED lighting

solution that uses sensor fusion to determine the position of a door and control the light’s brightness and temperature when in use.

Creator Christopher Stubbs brought lofty ideas and a prototype constructed with plastic building blocks to Enventys Partners. The product development team transformed Luminook from sketch to full smart lighting ecosystem, and the crowdfunding team readied the brand for launch.

Riego Riego, a decorative indoor irrigation system was born out of the desire to maintain a variety of houseplants with a nofuss self-watering system.

Creators Manuel and Maria Caceras created a rudimentary prototype using found materials, then came to Enventys Partners to turn their conceptual prototype into a product. Enventys Partners gave their concept IQ points with a smart watering algorithm and improved the device aesthetics. It also developed an

The Occupational Health & Safety Issue the Gaming Industry Is Ignoring All occupations and industries have their employee health hazards. The gaming industry has focused on second-hand smoke, noise-induced hearing loss, higher risks for alcoholism, gambling addiction, depression and repetitive physical activity induced ailments, to name a few.

But there is one health issue that is lacking discussion and therefore not being properly addressed – improper foot care and how it relates to negative overall body health and wellness.

According to the American Podiatric Medical Association (APMA), 77 percent of Americans say they have experienced foot pain. When you add in a physically demanding work environment to the above, the percent undoubtedly rises.

Foot issues can be attributed to a couple things – genetics and incorrect footwear – for the job, the environment and the individual foot.

Genetically speaking, a person can be born with flat feet, high arches, the tendency to over-pronate (feet roll inward), etc. The good news with genetics is that they are not incorrect issues that need to be fixed, but rather supported to avoid setbacks and future debilitating conditions.

However, genetic features are often exacerbated, and new foot ailments are developed, when a person wears unsupportive, poorly designed or improperly fitted footwear.

For example, if the arch on a flatfooted person is not properly supported,

Bowling Brings Profitability and Guests to Casino Resorts Bowling is changing the landscape of what a destination casino resort can look like, according to Adam Saks, Chief Operating Officer of UltraStar Multitainment. “We strongly recommend bowling as a vital piece of the puzzle for those casinos who see an underserved entertainment market.”

Saks has found that bowling serves local community members and resort guests while also generating impressive revenue for investors. UltraStar has partnered with Brunswick Bowling to include bowling in three Multi-tainment centers to date: at Ak-Chin Circle in Maricopa, Arizona; Harrah’s Cherokee Casino in Cherokee, North Carolina; and at Harrah’s Cherokee Valley River Casino in Murphy, North Carolina.

Bowling is an excellent choice for tribal casinos looking to diversify their offerings, provide more family-friend-

ly activities for members and keep guests on the property longer. Bowling is a proven revenue generator in its own right, while also boosting other revenue streams, including food and beverage.

“What arose as an idea and request from our tribal elders has become a business that will sustain many in our community and region and provide another pastime for those in our communities and those visiting from other parts of the country,” said Eastern Band of Cherokee Indians Principal Chief Richard G. Sneed.

Saks has been impressed with the ways bowling has kept up with the times and the changing demands of today’s consumer.

“The innovation in bowling products allows the modern bowling center to provide both affordable family fun and an

Consumer Electronics Daily News accompanying app, making the device smarter, and its marketers readied the brand for launch.

Mobile Pixels, Inc. Mobile Pixels teamed up with Enventys Partners twice in two years to crowdfund its portable laptop monitors, DUEX and TRIO, raising more than $2 million. kegg The kegg team worked with Enventys Partners to crowdfund its two-in-one fertility tracking monitor, which raised over $51,000 on Indiegogo in 2019.

raise more than $75,000 on Kickstarter, then transitioned to the Enventys Partners ecommerce marteam.

With keting Enventys Partners’ help, PlayShifu saw a 211 percent return on advertising spend, building on the crowdfunding campaign’s success.

Kryo Inc. Enventys Partners worked with Chili Technology, a brand of Kryo Inc., to successfully crowdfund its temperature-regulation mattress topper system in 2016.

Post-campaign, Enventys Partners rebooted the Chili Technology website, leading to a 150 percent revenue increase.

Vitesy Vitesy came to Enventys Partners twice in three years for help marketing and launching two natural air purifiers.

Together, the teams raised more than $1 million over the campaigns.

Whether an idea is in its infancy, or a brand is ready to test the waters and see what the demand is for its latest creation, Enventys Partners is ready to help inventors navigate the path to product launch success.

especially during an 8-12 hour workday, breakdown happens, body weight pressure is unevenly distributed, contact with the ground is lessened, reducing balance and stability and the body unnaturally shifts, resulting in pain in the knees, hips, back and shoulders. The body becomes biomechanically inefficient, which leads to an unproductive worker.

But finding footwear that fits every individual foot can be difficult. No one person’s foot is exactly the same, and while the selection of footwear brands to choose from is immense and diverse, all are built and designed for mass production – not individual customization.

The physical consequences to your employees are many. Short-term issues include muscle fatigue, leg and foot swelling, balance issues, lack of concentration, minor foot, leg and back pain, neck and shoulder stiffness, musculoskeletal disorders and more.

Long-term issues include worsening of existing coronary heart disease, chronic heart and circulatory issues, varicose veins, chronic venous insufficiency, major foot, leg and back pain, knee and joint pain, plantar fasciitis, high blood pressure, arthritis, bunions, pregnancy complications, poor posture, tendonitis, soft tissue injuries and more.

All of the above issues lead to high absenteeism, low retention, low productivity, low concentration, increased BWC claims and insurance rates and overall bad morale. That’s not good business.

The solution to these business issues along with improving the occupational health and safety issue of improper foot care is for your employees to stop buying footwear to fit their foot, but to fit their foot to the footwear.

exciting nightclub environment,” said Saks. “We are creating a boutique, cozy and elegant feel where customers can have fun with the entire family by enjoying great food, a full-service bar, a lounge and a state-ofthe-art visual experience, all of which drives the length of stay.”

“It’s hard to find a more universally appealing activity than bowling,” Saks continued. “Bowling is multiplayer, interactive and even collaborative. The physical nature of the action and the excitement of healthy competition all aid in a comprehensive wellness goal the community has for its members. The bowling center is important to the community in many ways. First and foremost, it is a complete departure from gaming. It invigorates the young while energizing the elders. Our bowling center also makes a dramatic impact for the community

members’ employment opportunities for those 16 and older.”

“In comparison to other attractions, bowling provides a faster return on investment than more complicated and expensive options,” said Saks. “For casinos, bowling centers are lanes to profitability.

Bowling provides you with a very low overhead and operating cost. Proper design of a bowling center will allow you to maximize labor for efficiency and ensure a smooth guest service experience.”

Brunswick provides the casino resort industry with a full range of services from feasibility studies and project planning to facility design, construction management, installation and training.

PlayShifu PlayShifu relied on Enventys Partners to

For more information, stop by Eureka Park, Sands booth #51452.

For more information, go to www .customfit.me.

For more information, visit www .brunswickbowling.com/bowling-centers.

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Friday, January 10, 2020

More Power – Half the Noise Florida Pneumatic Corp. was established in 1968 and is a leading manufacturer and supplier of pneumatic tools.

Marketed under its AIRCAT®, Universal Tool®, Jiffy® and Florida Pneumatic® brands, it offers more than 500 tools covering the needs of automotive technicians, heavy-duty fleet and truck service workshops, aircraft manufacturers and general heavy industrial users.

Last year, through investments in innovation, engineering, technology and new manufacturing processes, Florida Pneumatic developed a new and patented impact wrench hammer mechanism and motor design. This new series of impact wrenches known as VIBROTHERM DRIVE™ is protected by four U.S. and

global patents as well as the new VIBROTHERM DRIVE registered trademark. Couple this with the new triple injection three color molding process, it has allowed the company to deliver a line of tools that offer state-ofthe-art external designs, styling and performance.

The AIRCAT line represents the most significant advances in the performance of pneumatic tools. The AIRCAT tool line has substantially reduced noise levels while retaining more power and torque. AIRCAT also incorporates a patented, ergonomically engineered handle design to relieve stress and fatigue.

The majority of the AIRCAT line features a patented tuned exhaust muffler

Controlled Pyrolysis Cleaning Furnace from Pollution Control Pollution Control’s industrial cleaning furnaces (burn-off ovens) cover the entire spectrum of thermal stripping and heat cleaning technology. Safe and effective, they are capable of handling any combustible that can legally be removed with heat. Widely used in industry, Pollution Control burn-off ovens safely remove polymers, paints, powder coatings, adhesives, grease, insulation and chemicals from paint hangers and racks, engine blocks, electric motors, extrusion screws, breaker plates, dies, nozzles and many other metal parts and tooling. Virtually pollution-free, the company’s patented Controlled Pyrolysis® process eliminates all hydrocarbon emissions, and the use of

dangerous chemical strippers and other toxic materials.

In today’s competitive manufacturing marketplace, production lines must be super efficient and pristine. Changes in process materials or colors, the build-up of polymers or simple routine maintenance require that equipment be thoroughly cleaned before it is returned to production.

Repetitive manual cleaning will in time result in physical damage, not to mention injury to employees. Chemicals and abrasives may pose serious health and environmental consequences.

Controlled Pyrolysis is a gentle process that extends the life of parts and tooling. Operating at 800-1,000 degrees

Kiss the Cook in Wimberley, Texas

By Lorrie Baumann

Bren Isgitt opened her Kiss the Cook kitchenware store in Wimberley, Texas, in 2001 in a building tha.t had been an

old house. Owner Bren Isgitt and a friend who was a business partner at the time bought the house on a handshake deal on the square in Wimberley and started renovations. “It had been an old house with lots of low ceilings and little rooms,” Isgitt said. “We raised the ceiling by vaulting it to the roof, adding beautiful massive structural beams.”

With the renovations complete, Isgitt and her partner stocked the new store with the inventory they'd moved over from the 800 square-foot shop in Abilene, Texas, that they'd been operating together since 1998. “We grew the store in three and a half years to where it was bursting at the seams,” Isgitt said. “Since we were renting, we decided we could move it to somewhere we wanted to live, instead of west Texas.”

They held their closing sale in Abilene in June of 2001 and were moved out by the end of July. The grand opening for the new store in Wimberley was held on October 1 of 2001. “It was market day, when 20,000 people come to town,” Isgitt said. “We opened that weekend, and at the end of the first day – boy, we knew we made the right move.”

In Wimberley, the two friends found a Texas Hill Country community of home cooks who had Food Network on their

Consumer Electronics Daily News that allows discharged air to pass without developing back pressure, thus retaining more power, while significantly reducing noise.

AIRCAT’s commitment to product innovation, quality, service and continued development in the AIRCAT, NITROCAT® and VIBROTHERM DRIVE brands are what makes AIRCAT a market leader in the pneumatic tool industry.

Market Leader in Innovation and New Product Development Features include: reversible die grinder; reversible cut-off tool; composite tire buffer design; and long reach extended ratchets.

Fahrenheit, pyrolysis converts organic-based materials into a carbon-based smoke. The smoke is then passed through a 1,500 degree Fahrenheit afterburner, exiting the exhaust stack as odorless and harmless water vapor and carbon dioxide. Advanced control systems maintain a low oxygen atmosphere that fully protects the tooling being cleaned. It’s easyto-operate self-adjusting controls reduce labor cost and machinery downtime, and its automatic time cycles ensure the oven runs only long enough to clean parts.

The history of Pollution Control is the history of “burn-off” ovens. Peyton Simpson, the company’s Founder, designed his first burn-off furnace in 1970 for a neighboring business needing

cable television, access to culinary schools in Austin and San Antonio and the incomes they could generate in city careers to support their culinary aspirations. Some of their new customers were Houstonians with second homes in Wimberley where they came to relax for family weekends, and many of them were tourists who came to swim in Wimberley's famous Blue Hole, to kayak on the Blanco River and to shop in Wimberley's downtown boutiques. “It's both a weekend and a vacation place....

There are lots of good restaurants and boutiques,” Isgitt said. “We found a real niche.”

Some of them wander into Kiss the Cook thinking it might be a restaurant.

They're likely to laugh and tell Isgitt that they're going to need to go with the family to eat, but they'll be back afterwards to shop,” Isgitt said. “Their favorite saying – besides, 'I love this place' – is, 'If you don't have it, I don't need it.'”

Inside the 1,800 square-foot store, they find an interior remodeled in 2017

by Isgitt and HTI Buying Group President, KC Lapiana. They repainted the store, which hadn't been touched since it had opened in 2001, put in new laminate flooring and replaced the old grid system for gadgets with a slat wall.

They also replaced some of the fixtures that had been donated by manufacturers along the way with new units that

Patented Technology Features include: Quiet Exhaust Technology; VIBROTHERM DRIVE tools with the first new patented impact hammer mechanism in over 30 years; patented double sealed motor in AIRCAT sanders – oil-free design; patented gun style impact grip; and patented Spindle locks on grinders.

Market Leading Performance and Durability Exceptional warranties include two years on AIRCAT and NITROCAT and three years on VIBROTHERM DRIVE tools.

For more information, go to www .aircat.com. to comply with new emission standards. The success of that first furnace launched Pollution Control Products Company in 1971. Today, the company is run by Peyton’s daughter, Jo Simpson, and Pollution Control is the recognized leader in the sales and service of burn-off ovens, with over 9,000 installations in 45 countries around the world.

Pollution Control is eager to prove its capabilities. Send any metal part that needs to be cleaned and the company will run a test clean at no charge, and return the part to you to determine if its technology will be of value to you.

For more information, call sales at 214.358.1539 or go to www.pcpconline.com.

matched. That opened up the aisles so they were accessible for wheelchairs. “It was hard to get a wheelchair around [before the remodel], and now it's not hard at all,” Isgitt said. “The slat wall allowed hanging products that had maybe been in bins. KC really did help organize my store.”

A central island displays best sellers, including the Chic Wrap plastic wrap dispenser and Bee's Wrap and silicone and stainless steel reusable straws. “People from Austin want sustainable products,” Isgitt said. “They don't want products that go into the trash.... The customers are really conscious of wanting products that they can reuse, that don't hurt the environment.” Lekue's silicone bowl covers, FreshPaper and Green Savers from OXO that help produce stay fresh longer appeal to the same customers, she added.

Against the wall, a 40-foot slat wall is packed with gadgets like the Zyliss Easy Pull Food Processor that appeals to Texans who make their own salsa frequently, and OXO's Mini Mandolin that helps Isgitt herself keep her fingers safe when she's making her favorite Brussels sprout salads. “Our goal is to encourage people to cook more at home and to make cooking fun,” she said. “I like Chef'n's Brussels Sprouts Corer also.”

For more information, visit www.kissthe cookwimberley.com.

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Friday, January 10, 2020

DMA Sales Poised for Continued Growth with New Product Brand Expansions DMA Sales is introducing additional new product line brands, as well as numerous part line expansions, to its growing portfolio of product lines. As a leading diversified manufacturer, supplier and marketer of automotive OES and aftermarket product lines, DMA continues to deliver on its mission to provide innovation and value for its customers. Its portfolio of branded products are some of the most recognized and respected in the industry and include SENSEN® Shocks & Struts, SPEEDY STRUT® Complete Strut Assemblies, SENSEN MONOSHOCK ®, AIRSEN ®,SENSEN Complete Strut Mount Kits, BULLDOG HD® Heavy

Duty Shock Absorbers, Atlas™ Gas Lift Supports and TekMaster®Brake Wear Sensors. DMA is also a leading private label marketer with over 60 percent of its global revenues coming from its products under other brand names.

SENSEN MONOSHOCK and AIRSEN air suspension products are just two of the new product programs being launched. SPEEDY STRUT Complete Strut Assemblies has another 220 new parts, many of which are first to market, being introduced. Atlas Gas Lift Supports, just launched last year, now has full market coverage with over 1,600 SKUs. BULLDOG HD Heavy Duty Shock Absorbers is DMA’s newest prod-

Introducing American Icon Automotive Finishes The makers of POR-15 Automotive Restoration Products have been pioneers in the industry creating new and effective formulas respected by top fabricators, collectors, restoration shops and car enthusiasts. Now, P.O.R. Products introduces the American Icon brand of automotive finishes in the company’s new Refinish Division. American Icon captures the quality of a time-honored classic and merges it with the spirit of innovation. American Icon comes from a strong foundation built on industry leadership, cutting-edge products and an expert team. American Icon products deliver durability, consistency and a beautiful quality finish that is userfriendly.

The new product launch follows the P.O.R. Products Inc. announcement of the establishment of a new business unit focusing on the auto refinish market.

The addition of this unit is a perfect complement to the rust preventive business and the POR-15 brand. P.O.R. Products can now provide customers a complete solution for their automotive coating needs from primer to topcoat finish. The leadership of P.O.R. Products is excited to bring nearly a century of coating development and manufacturing experience to the auto refinish market. This opportunity will allow P.O.R. Products to advance existing technologies and bring many new ideas to the market continuing the long

Braille Battery a World Leader in Ultra Lightweight High Performance Batteries Braille Battery has developed and delivered the MicroLite ML7Ti.V2 spec lithium battery to all the teams to complement the new aero kit. The Braille MicroLite ML7Ti spec lithium battery (at only 2.5 pounds and capable of withstanding impacts of 150 Gs) completed six full seasons with perfect reliability and was updated with new connector and enhanced cell pack build construction. Braille Battery manufactures all of its lithium batteries in its

facility in Sarasota, Florida, and is the only “race grade” lithium battery supplying race series, prototype racecar manufacturers and OEM factory built GT cars around the globe. The power, performance and reliability of Braille lithium batteries are paramount and they have a battery failure rate of less than 1/2 of 1 percent annually, with most of those contributed to abuse, misuse, improper maintenance and other factors that can damage any battery.

Memphis Audio’s Fully App-Controlled Radios & Soundbars The MXAMCAPP Headless Unit is an innovative iOS or Android app-controlled media center that provides the full functionality of a traditional head unit in a hideaway box. This unit is unlike anything else on the market and is far more than a simple Bluetooth receiver. The MXAMCAPP is a fully functional source unit with AM/FM radio, AUX, Bluetooth and weather

band, adjustable EQ settings and even RGB LED control. The unit features an onboard 50w by 4 channel amplifier which is powerful enough to push a 4speaker system. It also includes front/rear/subwoofer RCA outputs to expand your system into any desired configuration. The Memphis app allows you to adjust EQ settings, fade/balance, adjust RGB lighting options, set your

Consumer Electronics Daily News uct program for commercial fleet vehicles, class 5 through 8 applications.

For the third consecutive year, DMA Sales has been named to the Inc 5000 list of the fastest growing private companies in America, as well as being named to the top five North Carolina fastest growing Mid-Cap market companies. DMA’s growth can be attributed to its proven ability to develop high quality, cost effective product lines that address customer identified needs.

Headquartered in Tabor City, North Carolina, with over 800,000 square feet of distribution facilities on the East and West Coast, DMA opened a new 45,000 square foot operations center in Loris, South Carolina, in July of this year.

Expansion planning is already underway for a new manufacturing facility for its ride control suspension products program that will encompass over

1,000,000 square feet of manufacturing space. The planned expansion will provide the necessary capacity to support the sales of its new air suspension program, AIRSEN, as well as its HD shock program. The facility will also house a new R&D center, complete with a mini scale rapid product development prototype production line, as well as a center for new electronic suspension systems development.

Founded in 2008 by President and Chief Executive Officer John Treece, and company Chief Financial Officer Steve Bertling, DMA Sales has quickly grown to become a trusted supplier to the automotive parts aftermarket, serving OES, big box retail, wholesale and retail sales channels.

practice of best in class product offerings. Decades of distribution and manufacturing experience gives P.O.R. Products the capability to deliver high performance, high quality products while maintaining strong business relationships with its customers.

To lead the sales department of the new division, P.O.R. Products, Inc. is proud to welcome Craig Robatzek as the new Vice President of Sales – Refinish Division. Robatzek brings with him over 37 years of experience in application/sales training, product development and brand building in the automotive refinish coatings industry. In adding Robatzek as the Vice President of Sales, P.O.R. Products fortifies its commitment to product-category expansion through experience, vast knowledge and longstanding respect in the marketplace.

On the technology front, P.O.R. Products Inc. is proud to add Christopher

Diangelo to the team as Technical Manager. With over 22 years of Refinish experience, Automotive Diangelo has contributed to the developments and advancements in the formulation of auto refinish systems and remains on the cutting edge of the industry’s product development in a variety of technologies.

P.O.R. Products has been committed to innovation and redefining quality through superior service and expertise.

P.O.R. Products is a global supplier of industry leading performance coating products and offers knowledgeable advice on product selection and technical support. P.O.R. Products and its associated brands will continue to evolve through research and development and grow its achievements in the industry.

Braille Battery is an American company based in Sarasota, Florida, that is the world leader in ultra lightweight lithiumion high performance batteries, and also distributes and sells the world’s first and only AGM carbon fiber race batteries. The entire selection is also part of its Green Start line of eco-minded batteries. The latest design is based on the group 31 full size battery and can be used in car audio all the way to semi-trucks. This is Braille’s first large capacity battery designed for the trucking and off-road market.

The company name, Braille, reflects the concept that advantages of weight reduction in racing are sometimes only felt, not seen. Braille Battery is currently

the lithium battery of choice used exclusively in every car in: Indycar, DTM, SuperGT and Australian V8 Supercars, along with a large majority of the prototypes and GT cars in the IMSA Weathertech sports car series. It is also a supplier to top teams in NASCAR, Formula 1, Open Wheel, Drag Racing, Rally, SCCA, NASA, drifting, motorcycle and all levels of competition on both two and four wheels. Braille products are available through a variety of online distributors in the U.S., overseas and at local specialty retail outlets.

preset radio settings and more. Users can have the full functionality of a traditional radio without having to alter their vehicles dash in any way.

Memphis has included a 6-button wired remote that can be installed into a standard rocker switch knock out location, which can be installed if desired. The unit and the remote are IP66 certified, making them ideal for powersports and marine applications. The MXAMCAPP allows users to retain the factory look of their vehicle or watercraft while enjoying the full functionality of a traditional head unit, making this unit the perfect

solution for boats, side-by-sides, hot rods, custom cars or any other special application. This is more than just a stand alone head unit replacement; this powerful app-controlled technology has also recently been integrated into the Memphis Audio MXA46SB28 soundbar. The powerful 300w 8-speaker soundbar can be used as the hub for any powersports sound system and controlled with the Memphis App radio technology.

For more information, go to www .dmagoodpoint.com.

For more information, visit www .americaniconfinishes.com.

For more information, www.braillebattery.com.

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For more information, visit www .memphiscaraudio.com.

Friday, January 10, 2020

Consumer Electronics Daily News

Quiet Mark Recognizes Hushed Appliances

By Lorrie Baumann

Quiet Mark is a certification program that rewards consumer products that do their part in combating noise pollution. “It's a consumer champion award for solutions to noise issues,” said Poppy Szkiler, the certification program's Founder. “We're on digital overload. It's never been a more important time to surround ourselves with sounds that calm us, rather than ones that induce stress.”

The certification is a project of the Noise Abatement Society, a nonprofit United Kingdom organization founded in 1959 by Szkiler's grandfather, who recognized that the noise and commotion caused by World War II hadn't entirely disappeared when the war ended. “He

was being driven bonkers by it,” Szkiler said. “So, he took action and set about lobbying Parliament about the issue.”

As a result of his efforts, Britain's Parliament passed the Noise Abatement Act in 1960, and the Noise Abatement Society turned some of its attention to other ways of working on the problem of noise pollution, including efforts to reward industry success in noise abatement. “Industries had invested millions in noise abatement, so they were supportive of some recognition,” Szkiler said. “It was immediately a great success.”

Since then, the program has begun to spread from the UK to the United States. Leadership for the parent organization was passed down to Szkiler's

Commercial Roadway Safety

By Augustin Leung, Vice President, CUB Elecparts, Inc.

The NSC reported that 8.5 percent of fatalities are classified as “distractionaffected” by NHTSA. However, Heidi King of the NHTSA said the true number is probably higher. The reality is that on today’s roadways, drivers and pedestrians are more and more distracted. Factors such as connected devices, social media, streaming media and entertainment options make it easier, day by day.

So does that mean that we, ourselves, are the reason that we have more accidents? Does that mean that we should also be charged with the responsibility to reduce the number of accidents on the roadways? According to

the National Safety Council, 2018 did result in a slight reduction of fatalities by 1 percent. This is a positive move, as 2017 was one of the worst years on record in the last decade. But what else can we do? Technology seems to be the root of the problem; perhaps it can also be our savior as well. Just as much as there are products to distract us, there are also products to help us when we are distracted. Diwa Nien, a sales representative for CUB, a radar safety product manufacturer, said, “It’s our responsibility to be safe drivers, but accidents happen. There is technology to help us be more careful and aware of our surroundings.” Nien introduces CUB’s new Commercial Wide Turn Assist BSD System.

Cutting Edge Automotive Solutions

By Robyn Perry, Chief Marketing Officer of Cutting Edge Automotive Solutions

Based in Foley, Alabama, Cutting Edge Automotive Solutions is a customeroriented equipment sales, service and training company offering quality products, powerhouse brands and total shops solutions. Originally founded in 2009 as a Snap-on Tools franchise, Founder and current Chief Executive Officer Lee Locklear recognized the limitations of being able to properly service customers from the mobile tool truck business format. In 2012, the Snap-on franchise was sold, and the new company

mission began: provide the best solutions available for our customers backed by unsurpassed service, support and training. In just a few short years, Cutting Edge grew from a garage-based business to a multi-million dollar tool and equipment company. In November 2019, Cutting Edge is moving into its third commercial facility in four years, giving the company a total of 41,000 square feet.

CEAS specializes in OEM and specific aftermarket diagnostic tools and equipment for cars and light-duty trucks, agriculture and construction equipment, HD diesel and light commercial vehicles,

Add a Powerful App Controlled Head Unit without Altering Your Dashboard Memphis Audio’s new MXAMCAPP is the most innovative media center on the market. This unit is a fully functional head unit enclosed in a hide away compact black box that will fit virtually anywhere inside your vehicle without the need to alter the dashboard. The magic behind this is the proprietary Memphis App available on iOS and

Android. The app allows complete digital control of the vehicle’s audio system through your smartphone. The MXAMCAPP is the complete package including AM/FM radio, AUX input, Bluetooth, weatherband radio, adjustable EQ settings, RGB lighting controls, fade/balance and more. An onboard 50w by 4 channel amplifier is

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mother after the death of her father and then Szkiler herself heard the call to the mission. “I had an epiphany when I was 30. I wanted to make a change in the world,” she said. “With Quiet Mark, our family passion for widespread wellness and noise abatement comes from the decades of knowledge we have on the subject.”

Quiet Mark has partnered with the Good Housekeeping Institute to do the acoustic testing on home appliances that want a Good Housekeeping Seal of Approval. “As a third party, what we're doing is noise measurements,” Szkiler said.

In its testing, Quiet Mark compares the noise made by an appliance with the noise levels produced by other appliances in the same product category.

Testing verifies manufacturer claims about noise produced by the appliance

as it's actually used in the home. The organization has data bases for more than 45 product categories ranging from microwave ovens to immersion blenders, mixers and stick vacuum cleaners. In order to get the Quiet Mark seal, appliances must test in the quietest one-third of similar products. “What we would love to do is bring the testing over the next few months to retailers, in order to increase sales of the quietest products. That way, retailers would know which are the quietest products,” Szkiler said.

The Quiet Mark organization is currently publicizing the issue of household noise and the existence of the certification in the U.S. with the introduction of its Quiet Mark badge for the U.S. market.

Appliances that qualify for the certification will be allowed to use the badge on their packaging.

According to the U.S. Department of Transportation, a total of 4,102 people died in large truck crashes in 2017. Seventeen percent of these deaths were truck occupants, 68 percent were occupants of cars and other passenger vehicles, and 14 percent were pedestrians, bicyclists or motorcyclists.

The number of people who died in large truck crashes was 30 percent higher in 2017 than in 2009. The same year, nearly 298 billion miles were covered by trucks in the United States. Sixty-seven percent of the fatalities occurred on roads other than interstates and freeways. The number of miles covered and where the fatalities occur is simply astounding.

CUB showcases several Blind Spot Detection (BSD) systems that are available for nearly any type of vehicle. The

new 77GHz Commercial BSD system is an amazing way to add a blind spot system to protect from pinch point accidents. The kit includes radar sensors that are strategically mounted on the sides of the vehicle. The system is revolutionary in preventing accidents in the pinch points of large trucks when making turns, especially in tight, urban environments. This sort of functionality is now required in certain parts of the world and it is expected to propagate to other regions as well. It only makes sense to reduce risk, improve awareness and lower liability by utilizing such technology.

marine vessels and power sports vehicles.

The Cutting-Edge Team has over 100 years of combined experience in offering the highest level of customer service and product support.

CEAS USA Based Technical Support World-class U.S.-based technical support is unrivaled, and it takes care of each customer who calls to ask a question, learn more about a product line or troubleshoot a diagnostic issue offering a superior level of service, product knowledge expertise and customized individual and team/shop product training programs.

CEAS company mission and values built into the unit capable of powering a 4 speaker system.

Front/rear/subwoofer RCA outputs allow for expansion of the system into any desired configuration. Memphis has included a 6-button wired remote that can be installed into a standard rocker switch knock out location, which can be installed if desired. The unit and the remote are IP66 certified, making them equally ideal for powersports and

For more information, go to www.cub autoparts.com, call 714.784.6687 or email sales@cubelec.com.tw. Learn more at booth #8522 in the North Hall. place the needs of the customer first, and this commitment to excellence is showcased in its partnerships. CEAS is the largest TEXA distributor in the world and the exclusive importer for SP Tools USA, Pinnacle Automotive Systems and TOPDON Diagnostics USA. These strategic partnerships allow us to handle any tool and equipment needs our customers and distributors many have.

CEAS also partners with David Ankin from the hit TV series ToyMakerz on the History channel and Andretti Motorsports.

To see the complete line of products, go to www.ceasusa.com.

marine applications.

This is the first solution of its kind that allows complete audio control without requiring the dash to be altered, making it one of the most sought-after solutions for classic cars and custom builds that don’t want a physical radio to distract from the vehicle’s appearance.

For more information, visit www .memphiscaraudio.com.

Friday, January 10, 2020

Consumer Electronics Daily News

Murata: Spotlight On Data Center Power An interview with Scott Klettke, Director of Business Development, Murata’s Connectivity Business Unit.

CEDN: Can you lend high-level perspective on the data center market?

SK: The industry is massive, complex and completely dynamic. As 5G, cloud, edge data deployment and AI applications gain significant traction, the demand for data centers soars. With that comes the need for advanced power management solutions. Consider this – it is estimated that four percent of our global energy consumption happens at the data center level. That is a massive swath.

CEDN: What is the opportunity?

SK: Energy use is a major cost to operate

a datacenter. That is why many facilities are located where costs are lower, like the Pacific Northwest that has substantial hydro options or in cooler areas where A/C costs can be mitigated due to heat generated by processors, power supplies, etc. Given that, anything that we can do to improve efficiency will positively impact the market’s trajectory and benefit all stakeholders.

CEDN: What is Murata’s competency that can improve data centers’ efficiency?

SK: As a global technology leader, we approach this opportunity like we do all others – as engineering, packaging and material experts focused on innovation, collaboration and integration. If you follow Murata, you know that we con-

Add Compact Fingerprint Functionality to Your Product Line

By Jeff Brown, Vice President of Sales, SecuGen Corporation

What is the U10-SF? The U10-SF is an ultra-slim standalone fingerprint sensor module. It is designed for OEMs and developers to embed into a wide variety of compact hardware products that require fingerprint biometric functionality.

Examples include mobile devices, ATMs, POS devices, access control systems, lock boxes, safes and nearly anything that could benefit from the added security and convenience of biometrics.

It comes preloaded with SecuGen’s Fingerprint Management System software that allows it to be used right out of the box to capture fingerprint images, extract templates, enroll, search and match fingerprints all in one device.

What is special about the U10-SF? The U10-SF provides the tools and tech-

nologies that allow for the rapid and efficient development of a wide variety of embedded fingerprint solutions where high quality, rugged design, and affordability are key factors.

It is the world’s smallest programmable optical fingerprint module of its kind and is FBI certified for image quality set by the FIPS 201, PIV and Mobile ID FAP 10 specifications. With high image quality, you can be assured of greater accuracy and reliability which is especially needed for sensitive and secure applications.

What’s inside the module?

The core of the U10-SF sensor module is the U10, a rugged, high image quality optical fingerprint sensor. This sensor also features an integrated Single Board Computer that contains a 1 GHz CPU, a fully programmable Linux system, SecuGen’s fingerprint matching SDK,

tinually push the limit on the levels of densification that we achieve. Because of that, we pack more highly efficient power into smaller spaces to handle more servers.

CEDN: How does Murata accomplish this?

SK: We leverage our power supply architecture expertise and integrate world class capacitors and inductors to enable highly dense, flexible and configurable solutions. Additionally, they are extremely reliable. With required uptimes approaching five nines, builtin redundancy is an inherent part of this and something we deliver via instantaneous battery backup. That said, with such a broad portfolio of offerings, we integrate at a level where most cannot – like in our custom and OCP compliant racks, which and OpenSSL Cryptographic libraries. The template extraction and matching algorithms that run on the device are NIST MINEX certified. All of this power and functionality is packed into an ultra-slim profile not more than 12mm in thickness.

What does this mean for OEMs? We have always focused on delivering to our OEM partners the tools they need to compete successfully in this highly competitive industry. The U10-SF is a perfect example of this focus, as our team has worked long and hard on this product, to achieve three goals: to reduce the size of the sensor to our smallest ever; to merge a Single Board Computer with the fingerprint sensor module and embed an open Linux development environment; and, to drive the final product down to the lowest price in its class.

Altogether, this resulted in a world class OEM sensor that’s unique in the industry and a major breakthrough that our OEM partners have been asking for

SOLiD DAS Keeps NYC Connected in Demanding Environments

carrier equipment. Bandwidth Logic is a third-party owner (3PO) dedicated to serving enterprises and carriers alike.

The urban landscape of New York City is one of the most concentrated in the world. It includes soaring skyscrapers along with a vast maze of subway routes and road tunnels.

Everywhere in the city, visitors, residents and workers access wireless systems as never before. A June 2019 report from Pew Research notes that 81 percent of Americans have smartphones, up from 35 percent in 2011. Almost three-quarters own laptop or desktop computers, and about half own tablets. The proliferation of streaming HD video and expanding LTE and 5G services ensure a key role for distributed antenna systems (DAS) well into the future.

SOLiD DAS addresses wireless connectivity issues in demanding urban environments such as subways, tunnels, airports, office buildings, condominium high-rises and other densely populated

SOLiD: Subway DAS The sprawling Metropolitan Transit Authority (MTA) subway system requires wireless coverage in 472 stations serving 1.7 billion riders/year.

SOLiD leveraged its experience with other large subway systems to propose equipment for NYC’s subway.

SOLiD’s success with the MTA subway led to yet another deployment of the

structures.

Evolution of Wireless Coverage in NYC In the early 2000s, Bandwidth Logic deployed outdoor networks in Central Park. The company also set up networks for corporate clients like Pfizer and the News Corporation of America. Early contracts focused on pole top antennas and fiber installation.

Eventually, Transit Wireless was specifically created to deliver wireless services in the MTA subway. Ultimately, Transit Wireless chose SOLiD DAS to meet the unique demands of the subway environment. SOLiD’s equipment had already proven itself in the subway system in Seoul, South Korea.

Over the years, there’s been a change in who owns the equipment. The carrier consortiums of the early 2000s are giving way to third-party ownership of multi-

SOLiD DAS in NYC In NYC, SOLiD DAS now enables 2 billion wireless connections annually.

Equipment versatility and durability are key factors in SOLiD’s success. For example, SOLiD’s ALLIANCE DAS meets the demand for LTE services in any band. ALLIANCE DAS can lock in radio frequency (RF) power levels to meet public safety communications requirements pertaining to 2-way (UHF/VHF) and public-safety (700/800) services.

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are comprised of class-leading power solutions.

CEDN: What else do readers need to know?

SK: The double-digit growth of data centers and the sectors they encompass is astounding. However, what is even more extraordinary is how much more room there is to continue on this path. The projected expansion is limitless, especially when you factor in all the new facilities coming online, the proliferation of IoT and the expected leapfrogging of other technologies and their applications. Improving power efficiency will absolutely be a major operational challenge for the foreseeable future.

For more information, go to www .murata.com or stop by South Hall 2, MP #26061. and expecting us to deliver.

About SecuGen SecuGen is a leading provider of optical fingerprint recognition technology for physical and information security. For over 20 years, SecuGen has been a driving force committed to developing innovative, high quality, rugged and price-performing products including FBI-certified fingerprint readers, sensors, biometric software and developer kits.

SecuGen products are used by financial, medical, government, educational and corporate institutions and are sold through an extensive network of reseller partners including original equipment manufacturers, independent software vendors and system integrators in North America, Latin America, Africa, Middle East, Europe and Asia.

For more information, go to www.secugen .com or email sales@secugen.com.

Multi-Carrier DAS in the Toronto Transit Commission (TTC) subway system.

SOLiD: Building DAS Consider the magnitude of the DAS requirements in the city’s ubiquitous skyscrapers. For example, at the UN headquarters, SOLiD DAS helps to address the wireless needs of representatives from 193 countries. It also serves 1 million visitors per year.

SOLiD’s state-of-the-art DAS is also critical in the 2.2 million square foot Empire State Building. This iconic attraction hosts 3.5 million visitors per year. Residential structures have massive wireless requirements as well. Consider 432 Park Avenue, the tallest residential building in the world. The 412,637 square foot structure is 1,396 feet tall.

SOLiD has been an innovator in wireless communications equipment for more than 20 years.

For more information, www.solid.com.

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Friday, January 10, 2020

Trinseo Offers Range of Sustainable Solutions for CE Applications Some of the biggest names in consumer electronics have been clear about their commitment to sustainability. They’ve gravitated to it as a top priority for several reasons, including the need to protect scarce resources, an opportunity to make an environmental impact and consumer pressure.

As a global plastics supplier to the consumer electronics industry, Trinseo has been working with OEMs and product designers to address the challenge of incorporating sustainability objectives into their applications – and there’s always more than one solution.

Trinseo offers a unique blend of traditional rigid and soft-touch plastics including PC, ABS, PC/ABS, PS and TPEs. It also provides solutions focused specifically on sustainability objectives with solutions ranging from polycarbonate and PC/ABS-containing

recycled content, to bio-based TPEs as fossil-based alternatives, to custom solutions with eco-friendly alternative materials, to working with raw material suppliers who source using sustainable practices.

According to Trinseo, its post-consumer recycled (PCR) content-containing resins are especially appealing to consumer electronics manufacturers who are using them for a variety of applications including portable device housings, accessories, smart home speakers and connected home appliances. PCR content is of course the scrap or waste from consumer applications that is reclaimed, reprocessed and used again in new applications.

With its EMERGE™ ECO Advanced Resins, Trinseo has mastered the process of combining virgin and PCR content to achieve the exact prop-

Matias Makes Worthy Successor to Discontinued Wired Aluminum Keyboard The Matias Wired Aluminum Keyboard for Mac has a built-in USB 2.0 hub and precision volume dial.

“When the Magic Keyboard with Numeric Keypad was released in 2017, the original wired model was discontinued. Our Matias Wired Aluminum Keyboard is more than suitable. It captures the essence of the original – and even improves on it, with the addition of a precision volume dial,” said Edgar Matias, Chief Executive Officer of Matias.

“In 2018 and 2019, we launched

additional wired aluminum models that are RGB backlit, meaning that you can have backlighting in the color of your choice, providing more options than ever,” said Matias. “We’ll also have new models launching at CES.” The keyboard is available in a wide range of international layouts (US, EU, Asian) and can be ordered now. The Matias Wired Aluminum Keyboard is available for $59 (US) from Matias and authorized resellers. The Matias RGB Backlit Wired Aluminum Keyboard is available for $99 (US).

Smart Parents for the Connected Home

By Kari Strenfel, AcuRite Meteorologist

As a homeowner and a mother of two young kids, I need to stay informed of the changing conditions in and around our home. Multitasking parents have the laundry going while the baby sleeps in the nursery and the preschooler plays out back ... am I right?

With the help of AcuRite sensors, it’s easy to maintain a safe and comfortable environment for the whole family.

I can monitor the baby’s room to

ensure ideal temperature and humidity for a safe sleeping environment, keep an eye on the UV index to know when to get those rascals out back to reapply the sunscreen, all from the convenience of my smartphone. With all AcuRite sensors communicating to AcuRite Access™, which is plugged into my router, all the data is pushed in real time to the My AcuRite app. This allows for remote monitoring, so I can simply check the My AcuRite app even when we are traveling or away from

Help Your Business Grow with USPS

By Tim Costello, Acting Vice President of Sales, USPS

The United States Postal Service was established in 1775 with the goal of connecting American citizens and helping grow commerce. Mail has been a valuable tool for nearly 250 years, and in today’s digitally connected world, USPS continues to grow and innovate to better meet this goal. This is particularly vital to the growth and success of the consumer

electronics industry. As consumers become more reliant on the convenience of ecommerce purchases and more connected to their digital devices, USPS is working to be a valuable business partner in meeting customer demand.

Whether you need to communicate directly with prospective and current customers or get products into your customers’ hands, mailing and shipping solutions from USPS can help you meet your needs. In the past year, we have

Consumer Electronics Daily News erties needed for an application. In fact, the company offers PCR resins with up to 95 percent recycled content.

These resins are made up of in part virgin plastics and in part recycled material with the virgin content being a plastic from a petrochemical feedstock such as gas or crude oil and the PCR content being reclaimed after leaving the consumer.

A common misperception regarding recycled resins, says Trinseo, is that material with recycled content will be less costly since its content is partially used material. In reality, there are a number of additional and more complex steps involved in PCR material creation ranging from additional development time to ensure mechanical performance, to additional cleaning and processing steps, to added quality control.

Despite the effort involved, Trinseo is committed to making an impact with its PCR materials.

Matias makes other keyboards as well, and has been manufacturing keyboards for over 15 years.

The Matias Backlit Wireless Aluminum Keyboard, which comes in silver or space gray, is a highend slim aluminum keyboard with number pad. It has the ability to pair to four different devices and easily switch between them. It features backlighting, with 10 levels of brightness control. The keyboard has two rechargeable batteries: one for the keyboard operation itself that lasts up to a year before needing to be recharged, and a separate one for the backlighting that lasts up to two weeks before needing to be recharged. This home to keep updated on the conditions at home.

For those with smart speakers, My AcuRite is compatible with Amazon Alexa and Google Assistant, making it even easier to access indoor or outdoor conditions. I often find myself asking – “Hey Alexa, ask my AcuRite for the indoor temperature.” I’ve also set up innovated our digital offerings to include tools like Informed Delivery, which adds a free digital impression to every mail piece businesses send out, and Informed Visibility, which allows businesses to track GPS data on mail pieces throughout the mail journey.

The focus of USPS is on the end user.

Mail can help spur purchases or grow relationships between businesses and consumers. During this week’s Consumer Electronics Show, USPS is at booth #30742. At the booth, you will find learning opportunities and experiences that will

Recently Trinseo engaged thinkstep, a sustainability consulting, software and data organization to perform lifecycle analysis on its EMERGE ECO Advanced Resins compared with virgin materials. In all parameters measured, Trinseo PCR containing resins had a reduced environmental impact in terms of carbon dioxide emissions and water and energy consumption.

Trinseo’s EMERGE ECO Advanced Resins are available as opaque, transparent, without bromine and chorine additives, and with glass filler. They are also available in an ultra-bright white – all properties that are difficult to achieve with recycled content.

For additional information on Trinseo solutions for consumer electronics with rigid and soft plastics, its post-consumer recycled resins and its sustainability efforts, visit www.trinseo.com. ensures that you can keep typing even if your backlight battery gets drained.

Matias is also known for its high-performance mechanical keyboards, made with its own mechanical switches.

Mechanical keyboards made by Matias include the classic Tactile Pro Keyboard for Mac, the Quiet Pro Keyboard (which gives you mechanical typing without the noise normally associated with mechanical keyboards) and the separated Ergo Pro Keyboard, for the ultimate in ergonomic typing and comfort.

For more information, go to www.matias.ca or stop by booth #36817. alerts through My AcuRite to notify me if water is detected under the kitchen sink – let me tell you how much that helped when we had a clogged disposal which led to a leak from the dishwasher!

Simplify your life and improve your multitasking skills with AcuRite sensors and the My AcuRite app. Shop indoor and outdoor home sensors and create your custom system: www.acurite.com/ personal-weather-stations.html.

For more information, go to www .acurite.com. highlight a different way to look at mail and the buying journey. There are also demonstrations showcasing the value of the digital and physical world coming together.

Finally, the booth is being staffed by top mailing and shipping consultants who will be happy to show how USPS can help your business grow.

As consumer electronics continue to evolve, USPS is evolving alongside. Stop by the booth this week to learn all about it.

For more information, go to www.usps.com or stop by booth #30742.

Friday, January 10, 2020

Consumer Electronics Daily News SecuGen (Cont’d. from p. 1)

Unity 20 Bluetooth reader, on the other hand, is a stunning device with a simple but intuitive single button interface and three small LEDs. Our team has been able to achieve this while keeping the price of the product very low and suitable even for large-scale deployments.

With support for Android and iOS, the Unity 20 Bluetooth can be paired with most smartphones or tablets as an efficient solution for roaming enrollment and authentication of groups of people without having to deal with bulky machines. No longer requiring cables that can lead to clunky tethering, the Unity 20 Bluetooth was designed so that Murata (Cont’d. from p. 1)

operating systems. However, I think some of the more interesting things are happening in the hardware supply chain.

For example, how do we pack all of the hardware, sensors, processors, batteries, etc. into a vehicle and ensure the reliability and comfort that we are used to? Building on that, there are numerous technology subsystems in play and up for grabs. One battle happening is among the more than 100 companies competing to produce the most effective version of LIDAR. These dynamics have laid the groundwork for a hardware renaissance.

Managing this aspect of the new automotive supply chain will provide significant opportunities to those who do it best.

Atlantic (Cont’d. from p. 1)

body movement. The high density coldcured foam has air pockets placed throughout the cushion, enhancing comfort and performance. The eight-way adjustable, cushioned arm rests are designed to provide ultimate long-term comfort. With four inches of travel, arm rests can be lowered out of the elbow zone or raised up for perfect support.

Gamers can quickly recline up to 185 Pollution Control Products (Cont’d. from p. 1)

safely without smoke and pollution, would you be interested?” The answer was an enthusiastic yes and the rest is history. The Controlled Pyrolysis® process and the first fully contained “pyrolysis cleaning oven” were born and a new company incorporated: Pollution Control Products Co.

No More Toxic Solvents, Acids and Other Dangerous Materials Although our first ovens were used by electric motor rebuilders, we quickly adapted and developed ovens for use by CUB Elecparts (Cont’d. from p. 4)

performance, but some of the best quality in the industry. CUB is not only ISO9001 certified, but its manufacturing is IATF16949 certified as well. This means that the manufacturing is qualified enough to deliver to automakers and top tier clients. Its products are engineered to conform to established international standards so that you can

an administrator can hold it in one hand while presenting it to a user to place their finger comfortably to scan.

What’s under the hood?

The Unity 20 Bluetooth can be used right out of the box using the pre-installed Fingerprint Management System software. Alternatively, it can be completely custom programmed to suit the needs of the targeted user base. Within the slim, sleek white case, the reader has a 1GHz CPU and complete Linux development environment, including SecuGen’s fingerprint capture and NIST MINEX-compliant template extraction and matching algorithms, and the OpenSSL cryptography library.

CEDN: How do you see electronic component companies helping to advance these rapidly emerging means of mobility?

TK: Electronic components are a tremendous part of the vehicle today – newer automobiles have more than 20,000 alone. As we follow the ACES model, that number will continue to grow. That innovation is going to require new products, such as sensors, as well as improvements and extensions on current technology. Examples include managing thermals as we pack more circuit boards in the vehicle and power them with rechargeable batteries or developing new hardware solutions to handle all of the required high-speed communications.

Each circuit board can have thousands of

What does this say about us?

This product is the embodiment of our philosophy of listening to the voices of our partners and designing world class products to meet their needs. The Unity 20 Bluetooth is a breakthrough product that maintains our dedication to quality and affordability.

As this is precisely what our partners have been asking for, we are excited to support and help them succeed with new products that are attractive, powerful and economical.

About SecuGen SecuGen is a leading provider of optical fingerprint recognition technology for physical and information security. For

board level components – all of which are essential to advancing these technologies.

CEDN: Why sensors?

TK: As we work to automate the human driving process, we need to mimic vision, hearing, touch and instinctive decision making. This is a tall order and only deepens your appreciation for how extraordinary the human senses are.

While the sensors may never mirror human vision 100 percent, they will be substantial enough to drive a vehicle.

Additionally, adding other sensors can mitigate some of human characteristics of unsafe driving, such as fatigue or distraction. Being able to monitor our driving, environment and health will enable

degrees to relieve stress during long sessions. Designed to accommodate all users, back tension and height are adjustable.

The chair aesthetics are striking from afar to close up, top to bottom or an all-around 360 view; its geometric patterns, sleek silhouette and lean curves are inviting. The sporty seat and chair back are covered with deluxe PU leather accented with bold colored diamond stitching with matching carbon

fiber accent bolsters and rear piping.

Gamers will appreciate the beautifully debossed and molded logo graphics and hollow car wheel influenced casters. Offered in five racing inspired accent colors, enthusiasts can choose from bold Neon Green, Cobalt Blue, Racing Yellow or Ruby Red as well as Graphite.

The Dardashti Gaming Chair offers more built-in features than any other chair in its class. Its sophisticated design

other industries, including automotive engine and parts rebuilders, paint and powder coaters, oil and gas producers, and plastics, fiber and chemical manufacturers. Not only did our ovens solve safety and environmental issues, they helped companies dramatically increase production capacity, efficiency and profits.

Pyrolysis process safely removes paints, epoxies, powder coatings and other organic materials from a wide range of metal parts, including automotive and marine engine blocks, fractional horse power stators, power station transformers, paint hooks and hangers, car skids and grates, water pumps, breaker plates, extruder screws and much more.

How does it work? Resulting smoke and gases driven off in the heating chamber are processed through a powerful afterburner eliminating all hydrocarbon emissions before exhausting into the atmosphere, making the pyrolysis

Pollution Control Furnaces Are Pollution-Free Pollution Control Pyrolysis Cleaning Furnaces’ (burn-off ovens) labor-saving controls are fully automatic and selfadjusting. Their patented Controlled

trust that they work like you expect them to. For example, its BSD systems conform to the ISO17387 standards, which gives you the confidence you need when changing lanes.

Not all BSD systems are created equal. It’s important to understand some of the technical terms being used and know what it is that you’re getting.

When comparing and selecting a system, you should know what classifica-

tion system it is. A type I system according to the ISO17387 standard is intended to provide a warning for vehicles that are in the adjacent zone coverage. This provides a blind spot warning.

A type II system is intended to provide a warning for vehicles that are approaching. This provides warnings for vehicles traveling at a higher speed.

A type III system is one that combines both type I and II together for complete

37

over 20 years, SecuGen has been a driving force committed to developing innovative, high quality, rugged and priceperforming products including FBI-certified fingerprint readers, sensors, biometric software and developer kits.

SecuGen products are used by financial, medical, government, educational and corporate institutions and are sold through an extensive network of reseller partners including original equipment manufacturers, independent software vendors and system integrators in North America, Latin America, Africa, Middle East, Europe and Asia.

For more information, go to www.secugen .com or email sales@secugen.com.

ground-breaking progress.

CEDN: What else do readers need to know?

TK: Murata is focused on innovation, collaboration and integration on a global level. We are module, sensor, material and processor experts. We can miniaturize everything, every system. Customers look to us to activate and materialize tomorrow’s ideas and solutions. We come to the table as global technology leaders with entrepreneurial mindsets and as world-class engineers leveraging decades of substantial R&D efforts.

For more information, go to www .murata.com or stop by South Hall 2, MP #26061.

features redefine the gaming chair category, melding style and durability.

Distinct bold graphics enhance the sporty accented colors and design. The suggested retail is $349.99 with Q2, 2020 availability.

For more information, visit www.the atlanticstore.com/gaming-chair or stop

by Atlantic at booth #21633 in LVCC South Hall 1 to experience this commercial grade gaming chair first hand. process pollution-free.

The Industry Leader in Thermal Stripping Technology Today, Pollution Control industrial cleaning ovens cover the entire field of thermal cleaning and parts reclamation with more than 9,000 installations in 43 countries around the world. We are recognized as the industry leader with ovens in use in over 800 industrial classifications, including branches of the U.S. Military.

For more information, call sales at 214.358.1539 or go to www.pcpc online.com.

coverage and offers complete lane change warning. Typically, lower priced systems are not type III systems, which is what is used on original equipment systems today. Make good decisions by being informed. A copy of the ISO 17387 document can be obtained online for instant download.

For more information, visit booth #8522 in the North Hall.