Strategic Design Portfolio

Manu Molina

I am a strategic designer focused on creating and improving experiences through any necessary means. I enjoy challenges and I am always daydreaming about the next personal or professional project I will undertake.

My teachers are escaping from reality and the stories from around the world through all mediums.

I firmly believe that to truly dream, we have to be aware of our surroundings, otherwise we will never know if what we dream is a reality.

Portfolio 2023

Solving problems with next level solutions

Contents

1

Illuminating Paths

2

La Providencia BRand idetity

3

Cocoa Loversa Brand identity

4

Delikat experience

5

Carlos Herrera rebranding

6

Agrodial Web page

Illuminating paths

recycling and sustainability This project aimed to create a corporate social responsibility campaign for a large brand, using Coca-Cola Latin America as an example. We focused on promoting recycling and supporting local communities by collecting plastic bottles and transforming them into luminaries for the inhabitants of "la playa" in La Unión.

Design process assignment and user needs.

Hypothetical project.

Company selection.

Problem selection.

CSR and SDGs

1

2 Investigation.

Background.

Social problems.

Current solutions. communities vulnerable.

4

Design.

Activities.

Supply management.

Professional management.

Define route.

Define goal.

3

Validation.

Presentation in class.

Make adjustments.

Entrega de propuesta.

Schedule.

Required professionals. operational objectives of activity.

5

Final results The proposal was divided into three phases: collection of plastic bottles along a defined route, transformation workshops guided by experts in crafts and electrical technicians, and the installation and supervision of the luminaries in 150 homes.

With this campaign, we aimed to promote recycling and environmental care while providing a useful and creative solution to the lighting needs of the community.

La Providencia brand identity

Brand design The objective of this project was to create a strong brand identity for La Providencia, a retail store in La Unión that sells furniture and home appliances. I refreshed their existing logo and developed the other elements that make up their brand identity, as well as designed a comprehensive brand manual for consistency in all future brand communications.

Design process Assignment and customer needs.

La Providencia.

New identity. new touchpoints.

1

2 Investigation.

Background.

Interviews.

Secondary sources.

Brading.

Touchpoints.

Brand design.

4

Design.

Design a new graphic identity.

User manual.

Product catalog digital.

3

Development.

Photo shooting.

Catalog layout.

Testing of the brand manual and communications.

Delivery of proposal. graphic identity with brand manual and editable.

Web product catalog.

Profiles established in Facebook.

5

Final results To showcase La Providencia's products, we created a digital product catalog that was both visually appealing and informative. This catalog was delivered in an editable format using the Canva platform, allowing for easy updates and additions to the product offerings.

Final results Overall, this project successfully achieved its objective of creating a cohesive and strong brand identity for La Providencia, which can now be consistently communicated across all touchpoints and communications with customers.

Cocoa Lovers brand identity

Brand design This design project was born out of the need for an online presence for a new entrepreneurial brand, whose sales were mostly limited to personal contacts with the founders. The challenge was to create a strong and consistent brand identity that could help expand the brand's reach beyond its immediate network. In addition to designing the brand's visual identity, the project also involved developing content guidelines and using social media tools, specifically Facebook and Instagram, to build and engage with a broader audience.

Design process assignment and user needs.

Cocoa Lovers.

More sales.

Make themself known No presence on social media.

1

2 Investigation.

Product information.

The competition.

Media.

Value content.

Design Management Tools and content creation social networks.

4 Prototype

Presentation and prototype delivery.

Mockup design and delivery of editable to the client.

Design of templates for the future content.

3

Guidelines for creation Of content.

5

Final results

This project stemmed from the need to establish an online presence for a brand that was born from an entrepreneurial venture, as most of its sales were limited to customers who had the founders' personal contact information, severely limiting the brand's reach.

Final results In addition to designing the new brand identity, we also developed guidelines for creating content and utilizing the tools provided by social media platforms, specifically Facebook and Instagram. This enabled the brand to expand its online reach and connect with potential customers more effectively.

Delikat Experience

Brand design This project was born from the need to improve the dining experience at Delikat, a restaurant that was struggling to attract and retain customers. Through a thorough analysis of primary and secondary sources, we identified several shortcomings in the restaurant's service and ambiance that were deterring customers from visiting.

Design process Assignment and customer needs.

Delikat Experience.

Increased customer traffic.

1

2 Investigation. primary sources.

Mystery shopper.

Interviews.

Desk research. secondary sources.

Background.

4

Design New experience Eventss.

Ambiece.

Following up on the client.

Vinoteca.

3

Validation. presentation with advisors.

Make adjustments.

Presentation and proposal submission.

New experience.

Concept and space "Vinoteca".

New visuals.

Follow-up plan.

5

Final results Starting from an analysis of both primary and secondary sources, it was concluded that Delikat was not providing good service or an experience that would encourage customers to visit. The proposal aimed to improve the overall customer experience, from the ambiance of the restaurant to interactions with the staff and interactive elements such as table centerpieces.

Final results

Additionally, it was proposed to open a "vinoteca" to take advantage of the untapped potential of their extensive wine cellar, which is currently restricted to the public.

The project also aimed to improve the existing event proposals to create a refreshing and unifying experience for customers.

Carlos Herrara rebranding

Brand design This project involved researching current trends in El Salvador, as well as CH's actual position in the local market and their current and potential target audience.

Based on the primary and secondary research, a new brand identity and visual communication style were developed, along with guidelines for future visual elements to help reach new potential audiences.

Design process Assignment and customer needs.

Carlos Herrera Refresh mark.

Communications.

Define public.

1

2 Investigation.

Background.

Current public.

Fashion trends.

Communication trends.

4

Design New graphic style.

Copys.

Guidelines for new content.

New image handling.

3

Validation. display of post in social networks.

Mockups of the new identity.

Presentation and proposal submission.

Content guide.

Editable graphic elements.

5

Final results

The project's research and analysis phase allowed us to gain insight into the current trends of Salvadorans and CH's true positioning in the Salvadoran market. It also helped us to better segment their current audience and identify potential customers that the brand could reach.

Final results Based on both primary and secondary research, we developed a new brand identity and essence that could be effectively communicated to the target audience. We also created a new visual communication style and established guidelines for its implementation, along with tools to generate more visual elements and opportunities to reach new audiences with greater growth potential.

Agrodial Web Page

Brand design This project involved conducting extensive research to better understand current market trends and consumer preferences in El Salvador. Working in conjunction with other teams, a new brand identity was developed, along with communication guidelines and visual style, enabling CH to effectively connect with their target audience and reach new markets with greater growth potential.

Design process Assignment and customer needs.

Agrodial Exhibit products.

Get updated.

Easy contact.

1

2 Investigation.

Background.

Current web diagnosis.

Web trends. visual trends for the product

4

Design.

Delegate Layout.

Photo taking.

Prototype design Web.

3

Validation. presentation in class.

Make adjustments.

Delivery of proposal.

Editable photographs.

Website prototype.

Layout.

5

Final results The development of the project research allowed us to understand the current trends followed by Salvadorans, as well as the true positioning that CH had with the Salvadoran market, and to better segment their current audience and identify the potential audience that the brand could reach.

Final results Together with the other groups focused on other aspects of the brand, we defined a new brand identity and essence that could be conveyed through effective communication with the public, as well as a new visual communication style, outlining guidelines to follow, as well as tools to generate more visual elements and the opportunity to penetrate new audiences with greater growth potential.

Let´s go on co-op mode! +503 7160 3768 manudemol1098@gmail.com Manuel Molina