1 minute read
Brand design Design process
Assignment and customer needs.
La Providencia. New identity. new touchpoints.
Advertisement
Investigation.
Background. Interviews. Secondary sources. Brading. Touchpoints. Brand design.
Design. Design a new graphic identity. User manual. Product catalog digital.
Development.
Photo shooting. Catalog layout. Testing of the brand manual and communications.
The objective of this project was to create a strong brand identity for La Providencia, a retail store in La Unión that sells furniture and home appliances. I refreshed their existing logo and developed the other elements that make up their brand identity, as well as designed a comprehensive brand manual for consistency in all future brand communications. 1 3 5
Delivery of proposal. graphic identity with brand manual and editable. Web product catalog. Profiles established in Facebook.
