1 minute read
Brand design Design process
Assignment and customer needs.
Carlos Herrera Refresh mark. Communications. Define public.
Advertisement
2 4
Investigation.
Background. Current public. Fashion trends. Communication trends.
Design
New graphic style. Copys. Guidelines for new content. New image handling.
Validation. display of post in social networks. Mockups of the new identity.
This project involved researching current trends in El Salvador, as well as CH's actual position in the local market and their current and potential target audience. Based on the primary and secondary research, a new brand identity and visual communication style were developed, along with guidelines for future visual elements to help reach new potential audiences. 1 3 5
Presentation and proposal submission.
Content guide. Editable graphic elements.
