_Rationale The time to educate ourselves and act, is now. Never has there been such a politically and socially charged time to be alive, social media is acting as the magnifying glass, revealing to us that we have to change and work towards a better future for all. In my day will be providing the platform for the voices of thousands, whilst only a select few will be chosen for each issue to talk about subjects they are passionate about, they speak on behalf of millions. This new era of caring and sharing inspires creative conversations as designers, artists and musicians align themselves with causes that chime with the concerns of the next big consumer demographic (WGSN, The caring economy). We are living in a world where the opinion of generation is not valued, we are seen as too sensitive, the ‘snowflake generation’, and this leads to us not being taken seriously. We don’t have a platform that provides a positive spotlight to what we are saying and that will discuss the issues we are facing without judgement or cynicism. If you look at platforms such as the daily mail or the guardian, that of which are aimed at older generations, too often are their pages are filled with pieces written about the appearance of celebrity’s appearances or discussing the information of people’s private lives. In my days goal will be to discuss subjects, and not people. In my day will bring back a creative renaissance in which creative expression and freedom will be recognised and admired, Art is social communication. Although one can imagine a lover improvising a poem privately into her lover’s ear, for the most part art is expressed in the form of objects that endure through time, and travel beyond the immediate. (Oatley,k Creative expression and communication)
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